Correlation Analysis

Overall satisfacti on on Demat service

Trad e expe rienc e

Pearson Correlation Sig. (2tailed) N

Safet y& conve nienc e 0.784 0.814 0.034 150 0.044 150

Transf er of securit ies 0.752 0.027 150

Lot Proce proble ssing m time 0.32 0.106 0.048 150 0.136 150

Accessi bility 0.511 0.03 150

Settle ment of securit ies 0.036 0.015 150

Liquid ity 0.651 0.027 150

Pledgi ng of securit ies

0.026 0.712 150

eMobi instr le uctio alerts ns 0.063 0.812 0.037 0.025

150 150

Repa triabi lity

0.036 0.09
150

Auto credit options 0.029 0.685

150

Acco unt open ing fee

Annua Onlin Expe l e Custo rt mainte dian portf advi nance fee Transac olio ce fee tion fee alerts 0.531 0.225 0.794 0.058 0.13 0.037 0.046
150

Loyalty points 0.093 0.01

150

0.049
150

0.027
150

0.15
150

0.068
150

0. 08
150

Chi-Square Analysis:
Trade Experience Safety and convenience Transfer of security Lot problem Processing time Accessibility Settlement of securities Liquidity Pledging of securities Mobile alerts e-instructions Repatriability Auto credit options Account opening fee Annual maintenance HDFC Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.001) Significantly associated(Pearson is 0.002) Significantly associated(Pearson is 0.001) Significantly associated(Pearson is 0.003) Significantly not associated(Pearson is 0.071) Significantly not associated(Pearson is 0.060) Significantly associated(Pearson is 0.000) Significantly associated(Pearson ICICI Significantly associated(Pearson is 0.011) Significantly associated(Pearson is 0.005) Significantly associated(Pearson is 0.003) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.001) Significantly associated(Pearson is 0.011) Significantly not associated(Pearson is 0.270) Significantly associated(Pearson is 0.000) Significantly not associated(Pearson is 0.368) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson

Value Value Value Value Value Value Value Value Value Value Value Value Value Value Value

Value Value Value Value Value Value Value Value Value Value Value Value Value Value Value

Custodian fee Transaction fee Expert Advise Online portfolio Loyalty points

is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.000) Significantly associated(Pearson is 0.002) Significantly associated(Pearson is 0.002) Significantly associated(Pearson is 0.000)

Value Value Value Value Value

is 0.000) Significantly associated(Pearson Value is 0.000) Significantly associated(Pearson Value is 0.034)

Significantly associated(Pearson Value is 0.000) Significantly associated(Pearson Value is 0.001)

Significantly associated(Pearson Value is 0.000)