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M br N / M e e: S m E C X

MERITS CAPITAL MARKET SERVICES PRIVATE LIMITED

ABOUT MERITS:
Merits is an emerging broking house centered at New Delhi who have been riding on an experience of almost 2 decades and operating from the present Registered Office situated at the heart of Delhi, since 1993 .

OUR SPECIALIZATION:
We specialize in broking activities related to Equities, Derivatives, Commodities and Currencies and own membership of NSE-CM, NSEFO, MCX & MCX-SX.

OUR INITIATIVE:
Weve just initiated our expansion drive with Quality Service and Innovations as our banners. Enthused by the immense appreciations received from our existing clients and associates about our quality services and commitment values, we have decided now to roar out our embedded values.

OUR INNOVATIVE APPROACH:

Merits Capital has always realized the importance of being innovative in the chosen fields and thrives on the same. We have introduced number of innovative services, systems and strategies to meet the rapidly changing scenario and environment.

OUR COMPLIANCE:
We have endeavored to perform strictly in accordance with the Government / SEBI Regulations in order to safeguard the interest of each individual.

OUR ETHICAL STANDARD:

The main focus of the company is client relationship with ethical and transparent business practices through unbiased investment advice with the objective of achieving sustainable superior investment returns for our clients.

OUR MOTIVE:
The humility to accept changes and imbibe new ideas and concepts underlines the culture at Merits Capital. And, customer satisfaction has been the only motive throughout.

OUR PROMOTERS:
Merits is promoted and managed by Mr. Gagandeep Singh (M.D.) along with Mr. Dilmeet Singh (Director) who are young and energetic qualified individuals and had themselves set up the roots of Merits in 1993. Both belong to a well reputed family in Delhi and are known for their undeterred commitment.

OUR VISION:
We envision ourselves as a National company with offices reaching every business city and town of the country spreading our inherent message of committed and quality services.

SERVICES OFFERED BY MERITS:

We have always endeavored on providing unbeaten services and have designed them in such a way so as to provide excellent trading experience. Following is the list of services that have helped our clients in the past and will continue to help them achieve their future targets through our Innovative approach and Hi-Tech solutions. Trading options in Cash, Derivatives, Commodities and Currencies FREE Internet trading IDs Robust online back office support INSTANT trade confirmation through SMS Well researched trading calls Brokerage rate offered on your demand Branch connectivity through latest technologies Dedicated Relationship Managers available 24 X 7 Surveillance measures for loss protection Excellent strategies for disciplined trading Strategizing for amateurs in trading Numerous account reports intimated daily through SMS Most HI-TECH automation service Start with meagre margin amount Market/news alerts through amplified stereo system in dealing rooms Every 5 minutes valuation of clients portfolio Dedicated dealers with provisioned laptops NIFTY sound alert service FREE Birthday Surprise 50% rebate in brokerage A lot more eyebrow raisers to comeStay connected!!!

BUSINESS SERVICES:
Trading Opportunities: Merits Capital facilitates its clients to trade in the Cash Market, Derivatives, Commodities and Currencies. Work online from home/office - FREE Internet trading IDs: To enable our clients to trade online, we provide each of our clients with trading IDs without any extra cost.* Robust Online Back Office Support: Merits Capital provides online access to all the necessary back office reports in detail which can be accessed by associates and clients seamlessly. All branches are provisioned to be connected through latest technologies viz. MPLS / VPN / Radio Frequency / DSL / Dedicated lease lines, etc.: Merits network of clients and branches is expanding and its necessary for everyone to be connected at all times. Therefore, we assure you options with most reliable connectivity for hassle-free trading. Personalized services: To us, our clients satisfaction is the paramount and to achieve this at every level, we employ Relationship Managers (RMs) who will be obliged to assist you with the best, in order for you to get maximum from the money you invest. Meagre margin requirement: Working with Merits Capital you can open your trading account for as low as Rs. 5000/- as a margin amount.

INNOVATIVE SERVICES:
INNOVATIVE SERVICES (Innovations flow in the veins of Merits) An Innovation created out of quest to service people: INSTANT trade confirmation through SMS. Just as you trade; you get a confirmation message on your mobile instantly and automatically. Unique of their kind dealing rooms with amplified stereo systems for market alerts and daily trading calls: We at Merits Capital make sincere effort for the benefits of the clients and have provided with the appropriate infrastructure. One such attempt is where we provide our clients with dealing rooms where Nifty alerts, trading calls, news, views, etc. are notified with the help of amplified stereo systems, thus keeping them updated with latest ongoing developments related to markets. Dynamic valuation of clients portfolio every minute at our website. Nifty sound alerts service - FREE: A real useful time saver. Just login and it generates sound alerts in two different tones depicting bullish/bearish moves at every 7 points movement of Nifty. Excellent client communication systems: Any actions in clients account informed via SMS and E-Mail (email service upcoming) simultaneously. Such as: All payments made and received. All deliveries transferred and received to/from client. Daily net obligation Cash Market. Final trade confirmation F&O. Net position carryover along with MTM profit / loss for current month F&O. Daily debit reminder. Client holding of securities in our beneficiary along with valuation, communicated weekly. An excellent strategy: We always strive to work upon complex subjects and tend to make those simplified for our clients. On the track, we have formulated an intelligent strategy to exercise self-discipline in intraday trading. You can freely ask us during interactions. Most Hi-Tech automation service: This service has already created a strong vacuum amongst Stock Market traders and is extremely awaited. Final testing underway.

SPECIAL SERVICES:
Self designed brokerage system demand your brokerage: If you own value for us and that value justifies in our designated brokerage structure, we offer you the said privilege of demanding your brokerage. With the challenge of providing competitive brokerage we assure you benefits over your existing arrangements. Dedicated Dealers: We value your esteem, hence we offer dedicated dealers to voluminous traders who can even move along with you and carry out your trades on their own Laptops, at your instructions. Strict vigil on Relationship Managers (RMs) who tend to trade in clients accounts without their knowledge: We take our clients investment most seriously and for the protection of investors interest along with many other services that we provide, we carry out strict check on our RMs who may misleadingly trade into clients account without their knowledge. In case anyone is found guilty at any point of time, strict action is taken against him/her. Well researched trading calls: These form the backbone of quality in our organization. We possess in-house research cell to add value for our clients. Any trader would love to follow those. Birthday Surprise: On the joyous occasion of your birthday we intent to surprise you by offering very low brokerage charges slashed down to 50% only for your special day. Happy Birthday! Happy Trading!

WHY MERITS WHY NOT OTHER BROKING FIRMS:

1. TRUST: Trust is the only factor that has transformed many of our prospective customers to our clients. We intend to maintain the maximum level of transparency by taking utmost care in communicating each and every transaction of client that takes place in our bounds. 2. STABILITY: Of Merits emerge from 1993 carrying considerable experience and maturity thus qualifying for being a stable organization. 3. INNOVATION: We have been first in the market to introduce the dynamic mobile service that updates each of its clients about every trade that takes place in his/her account. We have a team of experts who are always on the look out for innovative products and solutions that would help to support clients trading activities which is Merits core business. 4. RISK AVERSE: Unlike many other players in the industry we have a well communicated centralized risk management system. This allows us to offer the same level of service to customers across all locations. 5. VALUE : Whether you are a customer with a small or large wallet size, you can expect us to bring you value in every form. Quality research Quality trade execution Low brokerages Accounts that suit your investment profile Risk profiler Superior customer service 6. SERVICE :We believe in high standards of service and thats precisely what we offer. We have developed a strong grip over the market with the unprecedented services we provide to our clients and make them feel privileged. 7. ROBUST TECHNOLOGY: We have developed a highly technological support system and great utility software applications with the use of latest technologies. These technologies have enabled us and our clients to trade better, faster and cheaper.

TRADING GUIDELINES
FOREMOST RULES FOR TRADING RULES FOR INVESTING

FOREMOST:
Three major decisions to be taken while entering the stock market Do you want to trade or invest? o The rules are absolutely different in both the themes. What is my risk reward ratio? o Earning rewards should be more than possible losses. Are you timing the market well? Timing is what all is required at the Stock Market. Masses are running after the choice of scrips which actually does not matter much. MOST FORBIDDEN PERCEPTIONS PREVAILING AT THE BACK OF TRADERS MIND "I want to be a millionaire today" or "I want to recover my loss today only". If thought judiciously, a very small amount per day, yields massive returns at the end of the month. "I have a Bad Luck" Luck can never work if the strategies are incorrect. Like, wrong medicine can never heal. "Aur kitna girega Bazaar.Buy more...Dekhi jayegi." o Then...whatever is seen is not desirable.

An Observation: People most successful in all fields of their lives; commit maximum mistakes at Stock Market. 'Their confidence is true but the field is new'. Therefore, successful people need to be careful of tripping by this logic .

RULES FOR TRADING:

NEVER trade against the tide. Just swim a bit with the flow/direction of the Market and come out with clean profits or minimal losses. Do not be obstinate (ziddi) with the Markets. Those are much more powerful. Obey the Stop Loss as staunchly as your religion. It deceives some times but is an Ultimate Savior. If the Stop Losses execute very frequently, then there is a fault in your strategies, Correct those. The stop loss should be very near to the trade so that our heart accepts the loss easily when triggered. The longer the gap, more difficult would it be to book loss (Psychological). Have patience in profits and run away at first step of loss. Trailing stop loss can be used to maximize the profit. Very few people make losses because of wrong strategies. The major culprit is absolute in-disciplined approach. Discipline is defined as: Trade quantities should always be uniform. Chances of profit should be higher than chances of losses in every bout. Amount of Profit/Loss should be pre-calculated, thought-over and then enacted. Trades without stop loss bids (Put in the system) are suicidal. Excitement with the market movements should be well controlled. There is very little room for fundamentals (of Stock) while adopting the trading approach. Only picking the momentum is required. The scrip chosen should be liquid enough. A normal human brain is intelligent enough to catch the momentum by just observing. No need to hunt for any tips, it makes you dependent.Believe it. While doing positional tradingTake it as a thumb rule Never carry your position when in deep loss and always carry it over when in deep profit. You are bound to get better favoring prices, the next day. The best form of trading approach is Intra-Day which can be judged by any means. It leaves you fresh for 18 hrs. of the day to decide the trend neutrally, next morning.

Golden opportunities never give much time to act. Remember, Tops and bottoms are made just for an instance. So, act fast.

RULES FOR INVESTING:

These investing rules are formed with a symptom based approach so that it is easiest for a layman to take decisions based on common logics. Following are few such symptoms: Long term investors only need their Broker once or twice a year at the most. You can judge and decide whether you are/you wish to be an investor or a trader. Start Investing in Good quality stocks when there are no noises about Stock Markets and Stocks are the least favorite gossips in parties. Also, when everybody is saying that stocks are the last thing to have in life. Its the right time. Then sleep over your stocks for at least two years and wait for a boom time. Boom time is best signified when you hear a rickshaw puller talking about stocks. Sell majority of your stocks and wait for another recession with cash invested in fixed return instruments.

Marketing Strategies Merits capital follow the strategy that they will provide best services and guidance to their customers and will treat their investment as their own and will give their best to multiply their investment. They dont look for only those customers who want to invest lot of money in share market but also motivate even small investors who are either new to this field or had suffered losses in the past they try to encourage them by motivating them in order to reinvest in share market. They follow a principle if you are satisfied with our way of working and services then you can tell others but if you are not satisfied with our services they come and talk to us. And in this way Merits capitals have been able to maintain competition with other broking firms by providing its customers with the best services and brokerage rates which are quite minimum in comparison with other broking firms. Merits capital basically works towards providing 100% satisfaction level to its customers and a promise that they will work in a transparent manner and wont work against the interest of customer in order to earn more commission. Merits capital is also associated with Omelettes which is a restaurant and they provide discount vouchers to its customers in order to promote omelettes as well as Merits capital side by side. Another strategy is that each and every customer enjoys a 50% direct waive off in brokerage on his/her birthday which doesnot prevails in other broking firms.

Major Competitors
Sharekhan Motilal oswal Religare securities India infoline India bulls Angel brokings Indian finance guaranty limited Fairwealth broking agency