We had conducted the survey on consumer of Jivraj tea private ltd.

The format of questionnaires which is used by us in the given below.

QUESTIONNAIRE
1) Do You Drink Prefer Tea? A) Yes. B) No.

2) Which Brand Do You Prefer? A) Jivraj No. 1 B) Jivraj No. 9 C) Wagh Bakri Tea D) Tata Tea. E) Other

3) If You Preferring Jivraj No.1 Give The Rank To Priority Wise. A) Quality { } B) Taste { } C) Price { } E) Packing { }

D) Scheme { } F) Easily Available { }

4) If You Not Preferring The Jivraj No.1 Give Reason. A) High Price B) Scheme C) Packing D) Other Reason. Specify ________________

5) In One Month How Much Quantity You Use? A) 250 Gm B) 1 Kg C) 500 Gm D) Above 1 Kg

6) Who Purchase Tea In Your Family? A) Man B) Woman

7) From Which Shop You Purchase Jivraj Tea? A) Jivraj Depo B) Wholesaler C) Retailer D) Mall

Que. 1) Do You Drink Prefer Tea?

Yes 188

No 12

Total 200

No. of Respondents
No 6%

Yes 94%

Interpretation: From the above data it can be said that all 188 respondents are drink tea. So. It can be said that 94% respondents are drink tea and 6% respondents are not drink tea.

Que. 2) Which Brand Do You Prefer?

Name of Brands
Jivraj No.1 Jivraj No.9 Waghbakri TaTa Tea Other Total

No. of Respondents
46 106 12 7 17 188

Other 9%

No. of Respondents
TaTa Tea 4%

Waghbakri 6%

Jivraj No.1 25%

Jivraj No.9 56%

Interpretation: From the above data, it can be said that Jivraj No.9 is the most powerful brand in the terms of its market share in surveyed area. The maximum 56% of respondent consumes Jivraj No.9. Brands like Jivraj no.1, Waghbakri, TaTa, and other unbranded tea is consumed by 25% , 6% ,4% & 9% respectively

Que. 3) If You Preferring Jivraj No.1 Give The Rank To Priority Wise.

priority 1 Quality Test Price Scheme Packing Easy available

24 18 2 0 0 2

Rank 2
20 15 5 1 1 4

3
2 5 18 4 12 5

4
0 2 14 8 16 6

5
0 4 2 19 10 11

6
0 2 5 13 8 18

Quality 2 0 2 18

Test 4 1 1 5 15

Price 5 12

Scheme 6

Packing

Easy available

11 18

16 4

10 8

8 18 24 20 5 2 1 2 3 14 2 0 4 2 4 0 5 5 2 0 6 19 13

Interpretation: From the above data, it can be said that if the respondents preferring jivraj no.1, so 24 respondents are giving no.1 rank of quality and 20 respondents are giving no.2 rank of test. 18 respondents are giving no.6 rank of easy available. 19 respondents are giving no.5 rank of schem.16 respondents are giving no.4 rank of packing. And 18 respondents are giving no.3 of price.

Que. 4) If You Not Preferring the Jivraj No.1 Give Reason. No. of Respondents 25 31 28 58

Reason High Price Scheme Packing other

No. of Respondents
High Price 17% other 41% Scheme 22% Packing 20%

Interpretation: From the above data, it can be said that 58 respondents means 41 % respondents are give the other reason. This reason is that respondents are not know this tea. so respondents are not prefer jivraj no.1.

Que. 5) In One Month How Much Quantity Use? No. of Respondents 14 67 91 16

Quantity 250 gm 500 gm 1 kg above 1 kg

No. of Respondents
250 gm 500 gm 1 kg 91 67 above 1 kg

14

16

250 gm

500 gm

1 kg

above 1 kg

Interpretation: From the above data, it can be said that 91 respondents are purchase 1 kg and 67 respondents are purchase 500 gm in one month.

Qua. 6) Who Purchase Tea In Your Family? No. of Respondents 77 111

Person Man Woman

No. of Respondents
Man Woman

111 77

Man

Woman

Interpretation: From the above data, it can be said that among 188 respondents 111 Woman and 77 man who purchase tea.

Que. 7) From Which Place You Purchase Jivraj Tea? No. Of Respondents 19 10 12 5

Place Jivraj depo Wholesaler Retailer Mall

No. Of Respondents
Mall 11% Retailer 26%

Jivraj depo 41%

Wholesaler 22%

Interpretation: From the above data, it can be said that 26% are respondents who purchase jivraj tea from retailers and 41% are respondents who purchase jivraj tea from jivraj depo. and 22% are respondents who purchase jivraj tea from wholesaler. and 11% are respondents who purchase jivraj tea from mall.