TABLE OF CONTENTS

CHAPTER I – BUSINESS CONCEPT

Introduction………..………………………………………………1

Related Literature……………………..………………………......2

Bibliography…………..…………………….….………………….4

Definition of terms……………………………..………………….5

CHAPTER II – MANAGERIAL FEASIBILITY

Business Name……….….…………..…………………...……..…...6

Business Tagline……………………………….……………….…...6

Business Logo……………….….……………………….………......7

Business Concept………………………………………………...…7

Business Offerings

Flexibox…………………………………………………………….8

Unique Qualities…………………………………..……………….……....8

Business Structure……………………………..……………….……….....9

Business Location……………………………………………….….……...10

Business Floor Plan……………………………………………….…….....12

Business Objectives

Vision……………………………………………...……........….….1

Mission……………………………….…..…………………………12

Goals……………………………………………….………………..12

SWOT Analysis

Strengths.……...……………………………………………………13
Weaknesses………………………………………………..….
…….13 Opportunities……………………………….……..
……………....13

Threats………………………….………………………………….13

Industry Review……………………………………………….…………..13

Key Drivers…………………………………..………….………………....14

Key Barriers……….……………...………………………...….…………..14

2.2 MANAGERIAL FEASIBILITY

Management of the Project………………………….………………....….15

Hours of Operation……………………………...…………...…….15

Organizational Structure….……………………………….….…...15

Gantt Chart…………………………………………….…….….….16

Work Schedule………………………………….....………….…….17

Compensation and Benefits…………………………………...…....18

Proposed Compensation…………………………………....18

Proposed Benefits………………………...…………………19

Philhealth…..…………………………………......…19

Social Security System……………...………………19

Home Development Mutual Fund (PagIbig)……...19

Thirteenth (13th) Month Pay…………..…………...20

Overtime……..……………………………...………20

Service Incentive Leave…………………..……...…20

Meal and Rest Period………………………….…....20

Legal Holiday in the Philippines……………...……………………21

General Rules and Policies……………………………………........26

Recruitment and Selection………………………………………….26

 Vacancy Advertisement……………………………………….…..27

Job Description and Specification………………………………..27

Dress Code………………………………………………….……...32

Termination and Dismissal………………………………….…....33

Production Process………………………………………………..36

Production Rules and Policies………………………………...….33

Division of Work…………………………..……….……….……..34

Business Monitoring……………………….……….……......…….35

Pre-Operating Expense……………………………………...…….36

Articles of Partnership………………………………………...…...51

CHAPTER III – MARKETING FEASIBILITY

Market Study……………………………………………………….55

Market Description……………………….……………….………..55

Target Market…………….………………………………….……..56

Sample Size………………………………………………………….57

Demand Analysis…………………………….………….…………..58

Projected Demand……….………………………….…….….……..59

Supply Analysis……………….…………………………….………60

Projected Supply………………………….……………....…….…..61

Demand and Supply Analysis…………………………………..….62

Market Share…………………………………..……………………63

Competitors’ Market Share…….……………………….…………64

Market Share on Sales……………………….………………….….65

Market Share on Supplies…….……….…………………………...65

 List of furniture shop in Olongapo City………………….………66

Marketing Objectives……………………………………………....66

Marketing Mix……………………………………………………...67

Marketing Strategy…………………………………………………68

Distribution Channel…………………….…………………………70

CHAPTER IV - TECHNICAL FEASIBILITY

Selling Process……………………………………….…………….71

Delivery Process…………………………………………………...73

Quality Control Process…………………………………………..74

Material Handling Process………………………….…………….75

Production Process……………………….………………………..76

Production Process Schedule Weekly…………………………….77

Summary of Production Schedule………………………………..78

Time Schedule of Tasks……………………………………………79

Schedule of Order & Delivery of Raw Materials………………...80

Fire Prevention Policies……………………………………………80

Safety Precautions Policies………………………………………...80

CHAPTER V - ENVIRONMENTAL FEASIBILITY

Corporate Social Responsibility………………………………….82

I. Tree Planting……………………………………………83

II. Clean Up Drive Campaign…………………………….83

Proposed Budget Plan………………………………………….….84