Press Release for Immediate Release

13 July 2011 First EventCamp Europe! European event professionals will gather Sept. 9, 2011 at Down Hall near London, England to experiment and learn about innovative event formats and hybrid event techniques at the rst ever Event Camp Europe (#ECEU). "We're going to be exploring ways that events can reach out to wider audiences online as well as new methods for improving onsite attendee engagement, learning and networking, " explained Co-Organizer Lindsey Rosenthal. On the technology side, Event Camp Europe will focus on hybrid events; events that seek to combine an onsite experience with an online one. "Hybrid events are still quite new but we've come a long way in a short amount of time," noted Co-Organizer Ruud Janssen. "The most successful hybrid event organizers have learned that it's not enough to merely live-stream video of your event online. There are excellent ways to engage a remote audience that actually enhance the onsite experience as well." More and more conferences provide at least some access to remote attendees. Many are nding that, far from cannibalizing the on-site event, remote attendee engagement builds on-site attendance at subsequent events. "It's really remarkable how effective livestreaming is as a marketing tool," added Janssen. Hybrid events aren't the only new format that Event Camp Europe will explore. Audience centric conferences have been growing in number over the last few years and Event Camp Europe hopes to give participants an idea why. "The audience-centric conference was born from the frustration of internet technology enthusiasts who had little patience for sitting passively at traditional conferences listening to speaker after speaker," Co-Organizer Jenise Fryatt explained. "They recognized that a great store of knowledge was going untapped in the audience. So they created conference formats that allow participants to connect and learn from whoever attends." Event Camp Europe will embrace an international audience both online and via remote international PODs. A POD is a group of people who have agreed to meet at a location other than the event site, to interact with the event via video communication such as Skype. A limited number of PODs will be hosted and interested parties can contact us via the website www.eventcamp.eu Both remote and on-site participants will receive practical guidance in the application of these new techniques while experiencing rst hand what its like to be an attendee at such an event.

 Event Camp Europe is being organized by an international group of event professionals who met through Twitter. Ruud Janssen (@ruudwjanssen) of Basel, Switzerland; Lindsay Rosenthal (@eventsforgood) of Washington D.C.; Jenise Fryatt (@jenisefryatt ) of La Quinta, California; Paul Cook (@planetplanit) of Surrey, United Kingdom; and Elling Hamso (@ehamso), of Stavenger, Norway have been working together for months using online collaboration tools to organize ECEU. The event is the fth Event Camp ever, following the rst Event Camp held in New York City in February of 2010; Event Camp Twin Cities, held in Minnesota in September of 2010; Event Camp East Coast, held in Philadelphia in November of 2010; and Event Camp National, held in February of 2011. All of the Event Camps have focused on innovation for events and all can trace their origins to the online Twitter community for event professionals known as #eventprofs. "This is truly an event born online so we are very keen to welcome online participation and create the best on-site experience possible for those who are making the trip to Down Hall," commented Co-Organizer Paul Cook. "Event Camp Europe will actually be the rst time all of the organizers have met in person. I think that in itself will give the event an interesting avor." Registration for the event is 100. For more information about Event Camp Europe please go to http://www.eventcamp.eu or follow @eventcampeu on Twitter.

High Photos can be Press Contacts: Paul Cook - paul@planetplanit.biz +441883734999 Ruud Janssen - ruud@newobjectivecollective.com +41792910623

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