COMPANY PROFILE

BASIC INFORMATION

Company Name: Business Type: Product/Service

SIMPSON & CO. LTD Manufacturer manufacturers of high performance diesel engines of 20 -120 bhp

like Perkins type (We Sell): Address: 861 / 862 ANNA SALAI Number of Employees: Above 1000 People AliExpress.com Store: OWNERSHIP & CAPITAL Year Established: Legal Representative/Business Owner: TRADE & MARKET North America South America Western Europe Eastern Europe Main Markets: Eastern Asia Southeast Asia Mid East Africa Oceania Total Annual Sales Above US$100 Million Volume: OVERVIEW 1835 SENTHIL KUMAR

In 1840, Mr. Simpson, a Scotsman, foresaw potential in developing India as a major centre for building coaches and carriages. With a little spirit he nudged his dream and Simpson & Co was born. Simpson became a pioneer in railway coaches, motor cars, steam passenger buses, public service vehicles... India's Road Transport Industry was ushered into a new era. Simpsons became the first to recognize the potential of diesel as a fuel, and self started the diesel era in the country in 1951. And in 1955, Simpsons became the first Indian Company to indigenously manufacture diesel engines for surface transport vehicles.

50 years of experience in engine manufacturing Expansion after 2005 - 100000 engines Current Capacity - 72000 engines

PRODUCTS Simpson manufacturers high performance diesel engines in 2,3,4 & 6 cylinder version in the range of 20-120 BHP for - Tractors (Massey, New Holland, Reynaults)

- Earth Moving Equipments (Loaders - JCB, Rollers, Compactors)

- Material Handling Equipments ( Cranes and Forklifts)

- Gensets - 20 to 50 kVA power packs

- Marine

- Pumpsets

- Vehicular - 54 BHP 4 litre engine Euro 2

INDUSTRY PROFILE

TECHNOLOGY SPARKS GROWTH Automobile engine manufacturers have had a harrowing five years. From 2005 to 2008, rising gasoline prices and environmental concerns cut into industry demand. The industry's woes grew darker with the onset of a severe recession in 2008 and 2009, forcing major industry players into bankruptcy restructuring. The industry's outlook from 2011 to 2016 is considerably brighter as technologies that reduce dependence on gasoline, from fuel-saving engine modifications to hybrid-electric drive trains, will be introduced at a rapid rate. In-depth industry market research presented in a logical and consistent format. Including 46 pages of insights covering industry conditions, key statistics, competitor analysis and market share, product and customer segmentation and a 5 year forecast.

INDUSTRY OVERVIEW The global automotive industry is a highly diversified sector that comprises of manufacturers, suppliers, dealers, retailers, original equipment manufacturers or OEMs, aftermarket parts manufacturers, automotive engineers, motor mechanics, auto electricians, spray painters or body repairers, fuel producers, environmental and transport safety groups, and trade unions. The automobile and automotive parts & components manufacturers constitute a major chunk of automotive industry throughout the world. The automotive manufacturing sector consists of automobile and light truck manufacturers, motor vehicle body manufacturers, and motor vehicle parts and supplies manufacturers. This sector is engaged in manufacturing of automotives and light duty motor vehicles, motor vehicle bodies, chassis, cabs, trucks, automobile and utility trailers, buses, military vehicles, and motor vehicle gasoline engines.

THE TOP AUTOMAKING NATIONS United States, Japan, China, Germany and South Korea are the top five automobile manufacturing nations throughout the world. The United States of America is the world's largest

producer and consumer of motor vehicles and automobiles accounting for 6.6 million direct and spin-off jobs and represents nearly 10% of the $10 trillion US economy. Automobile is one of the important industries in the world, which provides employment to 25 million people in the world. In the recent past, the auto parts manufacturing industry of Midwest lost 12.7% of its employment. The various factors behind this decline are unemployment recession, domestic relocation and foreign competition. This loss in employment has badly affected this industry.

MAJOR MANUFACTURING REGIONS Northeastern United States and Southern Great Lakes Region, Northwestern Europe, Western Russia and the Ukraine, and Japan are the major manufacturing regions of automotive in the world. In North America, the prominent automotive manufacturing regions are New England, New York and the Mid-Atlantic, Central New York, Pittsburgh/Cleveland, Western Great Lakes, St. Lawrence Valley, Ohio and Eastern Indiana, Kanawha and middle Ohio Valley, St. Louis, the Southeastern region, Gulf Coast, Central Florida, and the West Coast. The European Union has the largest automotive production regions in the World. The key automobile manufacturing regions are United Kingdom, Rhine-Ruhr River Valley, Upper Rhine - Alsace - Lorraine region, and the Po Valley in Italy.

In the Western Russian and Ukraine Region, the leading industrial regions are Moscow, the Ukraine region, the Volga region, the Urals regions, and the Kuznetsh Basin Region. MAJOR INDUSTRY PLAYERS The worldwide automobile industry is largely dominated by five leading automobile manufacturing corporations namely Toyota, General Motors, Ford Motor Company, Volkswagen AG, and Daimler Chrysler. These corporations have their presence in almost every country and they continue to invest into production facilities in emerging markets namely Latin America, Middle East, Eastern Europe, China, Malaysia and other markets in Southeast Asia with the main aim of reducing their production costs.

GLOBAL AUTOMOBILES AND COMPONENTS % SHARE, (BY VOLUME 2004) General Motors - 10.10 % Toyota - 7.90 % Ford - 7.70 % Others - 74.30 %

MAJOR SEGMENTS OF AUTOMOTIVE INDUSTRY

Auto components amount to 31.5% share of the global automobiles and components industry group's value. The global automotive component industry is highly diverse and comprises of various product segments like engine parts, drive transmission and steering parts, suspension & braking parts, electrical parts and other auto components parts.

Engine Parts segment in the automotive component industry comprises of different parts like engine parts, fuel delivery system and products such as pistons, piston rings, engine valves, carburetors, and diesel-based fuel delivery systems. Engine parts form one of largest product segment of the automotive components industry and have a production share of 31%. A technology intensive segment, engine parts are moving towards improved designs for optimal fuel consumption and lesser emission. The latest trend in this sector is of outsourcing a part of the engine from vendors. Electrical Parts segment comprises of generators, starter motors and spark plugs. An important and relatively larger product segment - engine parts are gaining popularity at a faster pace in the global automotive parts & components industry. Electric start mechanism in different scooter and motorcycles is the latest concept in the automobile industry. Electrical parts sector contribute around 9% to the auto components industry.

Drive Transmission and Steering Parts segment has sub segments like gears, wheels, steering systems, axles, and clutches. Having 19% share, this segment is considered the largest product segment after engine parts segment. The emergence of different leading automotive manufacturers is intensifying the competition in the sector especially for products like gears and clutches.

Suspension and Braking Parts segment comprises of automobile components like brakes, brake assemblies, leaf springs, shock absorbers, brake linings. Suspension and braking parts segment has around 12% share in the global auto component industry.

Body and Chassis Parts segment comprises of body and chassis, sheet metal components, and plastic-molded parts. The global sourcing of automotive components comprise of chassis,

frames, brakes, steering and much more has reached to US $ 185 billion in 2008-09. This product segment has 12% share in the global automotive component and parts industry. KEY INDUSTRY DRIVERS

The highlighting features of global automotive industry are: Offers support to other industries such as iron, steel, rubber, glass, plastic, petroleum, textiles, oil & gas, paints & coatings, transportation industries. Rising foreign investments have led to the rapid growth in terms of automobile production and exports. Overseas companies are making huge investments and are installing extensive production capacities in developing countries. Continuous investment in research & development has resulted in increased productivity and better quality automobiles, automotive accessories and parts. Increase in standards of living and purchasing power parity have resulted in the increase demand of automobiles especially four-wheelers in developing nations, mostly in South Asian region. This sector provides employment to major chunk of human population in the world i.e. 25 million. This industry not only provides millions of jobs to the people, but also produces billions of dollars in terms of worldwide revenues. Adequate infrastructural facilities in form of power supply, machinery, capital, ready availability of raw materials and labor help in the tremendous growth of this industry.