The IsAgenix Cleansing and Fat Burning System:

Product Research and Understandings

The ultimate mission of the Isagenix program is the achievement of optimum health and
wellness, or what nutritionists refer to as homeostasis.

Homeostasis is a state whereby the body is not lacking any nutrients. All needed nutrient
components are readily available in their proper forms and amounts, and are readily absorbed by
the human body. In short, your body is hitting on all cylinders.

The Isagenix products focus on the trilogy of nutritional action addressing the issues of toxicity,
nutritional deficiency, and the maintenance of a homeostatic state.

Issue One: Toxicity

Product One: Cleanse for Life
Cleanse for Life is a proprietary blend of six components all working synergistically to feed the
body essential nutrients it needs while cleansing herbs are working on detoxifying the major
filtering organs; the liver, colon, and the kidneys.

1. Aloe Vera Leaf gel - qualities and characteristics:

• The laxative properties of aloe components such as aloin are well supported by scientific
evidence
• Laboratory studies have shown that aloe can stimulate insulin release from the pancreas
and thereby lower blood sugar levels
• Acemanan, a component of aloe gel, has been shown in laboratory tests to have immune-
stimulating activities
• Studies have shown aloe to effectively lubricate and cleanse the digestive tract

2. Isalyte Trace Minerals Ionic or electrically charged minerals which bond with water.
This enables them to permeate cell membranes and get to where they are needed. They
are essential for:
◦ Oxygen transport and cell metabolism
◦ Maintenance of cells and nerve protection
◦ Utilization of all vitamins and other nutrients by facilitating the transport of
these nutrients to their proper bodily organs. Vitamins are useless without
minerals
◦ Assisting in the cleansing of harmful impurities including chlorine and carbon
monoxide.
◦ Important to note: the body can not manufacture a single mineral
 3. Cleansing Herbal Teas- Studies supported by the National Institute of Health Office of
Dietary Supplements reported the following in reference to the herbal tea extracts in the
Cleanse For Life product:
• Echinacea Root Extract was shown to support cleansing of the lymphatic system
• Licorice Root Extract was shown to support cleansing of the colon
• Burdock Root Extract was shown to support the cleansing of the skin and blood
• Soma Root Extract was cited as a stress reliever and a cell builder
• Fennel seeds were shown as effective in the aiding of digestion

4. Lipotropic Nutrients - Cleanse For Life contains the lipotropic nutrients choline and
inositol which are essential for the transport of fat out of the liver and prevent the
buildup of bile in the liver.

5. B Complex Vitamins- (B3, B6, B12)- The B Vitamin family is essential for the healthy
functioning of almost all bodily processes, this is why they are labeled essential
nutrients. The actions of the B vitamins cover everything from energy production in the
body, to maintaining blood vessels to hormone metabolism. They provide enzymatic
functions in the digestive process, and are essential for the maintenance of nerve and red
blood cells. They are also needed to support liver detoxification. They will be discussed
in more detail later in this paper.

6. Reverse Osmosis Water – Recognized as the most thorough method of water filtration.

Product Two: Natural Accelerator

Natural Accelerator uses the thermogenic herbs, cayenne, green tea, cinnamon and ginseng.
The American Journal of Clinical Nutrition has reported their abilities to:

1. Improve digestion
2. Increase metabolism
3. Loosen toxins
All are critical functions to the fat burning and cleansing process. Natural accelerator also
contains Chromium Chelavite a trace mineral essential for maintaining proper blood sugar levels
as well as vitamin B3, which facilitates the removal of fat from the blood and has been shown to
reduce cholesterol by raising HDL levels in the blood.

Issue Two: Nutritional Deficiency

Product Three: Isalean Shake

The Isalean Shake is nutritional perfection in the form of a delicious drink. Its nutritional profile
is unparalleled consisting of the following five nutrients
Nutrient 1: Whey Protein Isalate Our WPI is the purest form of protein on the market,
processed at low temperatures to preserve the nutritional value (undenatured)
from Australian and New Zealand cows which have NOT been injected with hormones and
steroids and are fed on grass NOT treated with chemical fertilizers. WPI is 90% fat free, lactose
free, making it effectively absorbed by body tissue. It possesses all essential amino acids and is a
rich source of branched chain amino acids which metabolize directly into muscle tissue. They are
first to be used in physical exercise. WPI is an excellent source of leucine an amino acid
responsible for muscle tone growth. WPI increased the levels of glutathione, a powerful
antioxidant and detoxifier. WPI contains bio-active compounds which stimulate appetite
suppressing hormones. It contains high concentrations of lactoferins and immunogloblins,
which promote the growth of beneficial bacteria called antibodies, important for the immune
system.

Nutrient 2: 7 Grams of Fiber- 33% RDA- Fiber is essential for cleaning out the digestive tract,
which is important in reducing risk of heart disease, diabetes, and diverticulitis.

Nutrient 3: Low Glycemic Carbs- High glycemic carbs such as candy, soda
and processed foods increase one’s blood sugar rapidly. This in turn signals
the pancreas to secrete insulin, which over the next few hours sharply reduces
blood sugar levels causing hunger and cravings.

Nutrient 4: Digestive Enzymes – Contained in the Isalean shake are the enzymes protease,
lactase, and alpha amylase, all needed for the breakdown of protein, carbs and fats in the
metabolic process. It is important to note, most of our digestive problems are the result of us not
getting sufficient enzymatic support.

Nutrient 5: Balance Amount of Vitamins and Minerals – The Isalean Shake contains a
comprehensive array of vitamins as well as 70 ionic trace minerals. Included in the vitamin blend
are B3, B6, and B12 known as the B Complex group. This group is essential for the healthy
functioning of almost all body processes. It is important to point out that B complex deficiencies
are common today among the general population due to soil depletion, over farming,
environmental toxins and the processing of foods.

Specifically, B12 deficiencies are common among people over 50, due to their decreased ability
to produce the stomach acids necessary to separate B12 from the protein in food. Researchers at
Johns Hopkins University also reported that women with breast cancer have lower levels of B12
than those without breast cancer.

Studies conducted at the Mayo Clinic reported deficiencies of the B Complex group can lead to
increased risks of:
 1. Anemia- an insufficient of red blood cells necessary for oxygen transport.
Symptoms include fatigue and weakness.
2. Abnormal neurologic and psychotic conditions- symptoms include memory loss, muscle
weakness and mood disturbances
3. Cardiovascular disease- scientific studies have shown low levels of the B complex
vitamins can lead to elevated homocysteine which in excessive amounts can impair the
ability of blood to flow through the arteries.

Product Four: IONIX Supreme

IONIX Supreme is a nutrient rich drink is made with the finest ingredients on the planet. It
includes a proprietary blend of plant adaptagens, isalyte trace minerals and B Complex vitamins.

Adaptagens are naturally occurring substances found in rare plants and herbs. They were
discovered by Israel Brekhman, M.D., a renowned Russian research pharmacologist and
physiologist. Brekhman coined the term adaptagen as a plant type with certain characteristics:
1. It is absolutely safe and non toxic
2. It increases the body’s resistance to internal and external stressors
3. It brings any dis-functioning body system back into balance.

The discovery by Brekhman paved the way for a large number of clinical trials and experimental
studies on the health and performance benefits of adaptagens. The result of these studies has
shown adaptagens can successfully combat the negative effects of stress, improve health and
well being and enhance athletic performance. (Avery 1995) This research has also shown
adaptagens to be powerful antioxidants which inhibit the action of free radicals. Free radicals
attack and destroy cells.

IONIX Supreme contains over 25 of these adaptagens. Ionix Supreme is a rich source of fulvic
acid. Doctors have known for years everyone needs at least 90 nutrients to maintain optimum
health.

These nutrients include a minimum of 59 minerals, 16 vitamins, 12 amino acids and 3 essential
fatty acids. But, eating good tasting food and swallowing a lot of vitamin pills does not guarantee
absorption or utilization of these vital nutrients. When the body does not absorb nutrients, the
door is open for disease.

Scientists have found that fulvic acid is the element that makes nutrients absorbable. It is the
delivery system which gives it the ability to make a dramatic impact on all kinds of disease and
help problems that afflict us today.

IONIX Supreme is also a rich source of silica, which works with calcium to maintain bone
strength and greatly improve elasticity and thickness of the skin, hair and nails. John Anderson
also uses black strap molasses as Ionix Supreme’s base which is a natural source of iron, (the
best kind) and also gives it its sweet taste. Iron is essential in the formation of hemoglobin, the
oxygen carrying factor in red blood cells.

Issue Three: Maintenance of a Homeostatic State

Product: Total Heath & Wellness
Total Health and Wellness is a monthly maintenance program incorporating the above products.
In addition to these superior products, this program includes Antioxidants and dietary
supplements specifically formulated for the unique needs of men & women called Essentials for
Men/Women.

Isagenix is a unique program noted for achieving optimal heath by effectively addressing the
issues of toxicity, nutritional deficiency, and the maintenance of a homeostatic state. Safe, rapid,
and effective weight-loss; a welcome byproduct, has made IsAgenix the world leader in
nutritional cleansing.