PROFILE

MAADHYAM
3/33, Akash Ganga, Oshiwara Park,
New Link Road, Oshiwara,
Mumbai - 400 102.
Telefax: 022 - 26740876 • Cell: 09821263728
E-mail: maadhyam15@hotmail.com
 MISSION
To sustain and enhance the
Competitive advantage of our
Business Partners through
Integrated Rural Marketing Solutions.
 PEOPLE

Managed by a team of highly qualified

and experienced professionals from
the industry with many years of
experience in the field.
 INTEGRATED
RURAL SERVICES

♦ Media Buying
♦ Video Van Operations
♦ Rural Events
♦ Outdoor Publicity
♦ Cine Advertising/Cable Advertising
♦ Docudramas/Jingles
♦ Audio Cassettes
 BUSINESS PARTNERS

CLIENT ACTIVITY

• Mahindra & Mahindra Ltd. - Video Van Operations /

(Tractors) Rural Events / Jingle /
Ad-Spots in ‘Tantra Navya Shetiche’

• Tata Steel Ltd. - Video Van Operations

• Natural Remedies Ltd. - Video Van Operations / Jingle

• RCF - Video Van Operations / Docudrama

• Rallis India Ltd. - Video Van Operations

• Castrol India Ltd. - Ad-Spots in ‘Tantra Navya Shetiche’

• Bajaj Tempo Ltd. - Ad-Spots in ‘Tantra Navya Shetiche’

• The United Western - Ad-Commercial /

Bank Ltd. Ad-Spots in ‘Tantra Navya Shetiche’

• CRI Pumps Ltd. - Ad-Spots in ‘Tantra Navya Shetiche’

• Goodlass Nerolac Paints - Video Van Operations

• CavinKare Pvt. Ltd. - Van Operations / Demonstrations /

Sampling in Mumbai.

• Mahindra & Mahindra Ltd. - Video Van Operations for Champion

(Automotive Sector) (3 Wheeler), Loadking (LCV) & Maxx
Festara.

• Tata Motors Ltd - Video Van Operations for Tata-207 DI

• L & T John Deere Tractors – Van Operations for 35 hp Tractor

• Igo Marketing Ltd ---- Van operation /selling of Igo TV/DVD’s

• Tata Motors Ltd ----- Van Operation for promoting sale of

Passenger vehicles

• ICICI Bank Ltd ---- Van Operations, Branch opening events

Organising Agro traders meets

• Titan Gold Plus ---- Showroom opening Event

• Reuters Market Light ---- Van operations for Promoting/selling

Cards to farmers/traders.

• Pravin Masalewale ----- Van operation and event for promoting sale of
masales amongst ladies
 NETWORK
To provide effective rural reach
to our business partners,
we undertake operations
in the following states.
Gujarat Maharashtra
Rajastan Goa
Kerala Tamil Nadu
Andhra Pradesh Karnataka
Madhya Pradesh Chhattisgarh
Orissa West Bengal
 Why Maadhyam?
Our valuable experience and understanding of
the rural market can help in positioning, image
building and creating awareness of Products. With
our extensive network in the rural markets we give
our business associates access to India’s emerging
markets.
Maadhyan offers a unique package of vital rural
services.
• Maadhyam undertakes Video Van Operations and
executes them through a team of highly motivated
and dedicated supervisors.
• During the Video Van Operations Maadhyam also
undertakes the responsibility for collecting field
information, putting up banners / posters etc.,
sampling of products, dissemination of information
through mobile exhibition booths etc.
• In order to build and retain traffic at the video van
Maadhyam makes special audio jingles,
organises games etc.
• Maadhyam has a database of Cine Halls & Cable
Operators in towns with population < 50,000.
Through these Maadhyam organises screening of
ad commercials to target audience at the most
economical rates.
• Owing to the constant touch with the rural market
Maadhyam has identified sites for out -door
publicity, which are available for display.
• Maadhyam undertakes Docudramas and is
equipped with the quality men and machinery in
film making to create impact amongst the target
audience.
• Maadhyam has hands on experience in
successfully organising / managing events in rural
markets.
• Maadhyam can undertake making of special
promotional audiocassettes & organise its
distribution at strategic location. This creates a
constant Top of the Mind recall for the company’s
product.
• Maadhyam undertakes media buying for Agro /
Rural Programmes. Maadhyam has done media
buying for the program “Tantra Navya Shetiche” &
“Shetiwadi on doordarshan
• Maadhyam also organizes Traders Meet /Farmers
meet /HNI meets and undertakes special events
like showroom opening, Bank opening or
promotion of products/service amongst specific
groups.
 COMMITMENT
Maadhyam will draw strength and
inspiration from its business
partners to design and develop
Integrated Rural Marketing Solutions
which provide the competitive
edge their business partners deserve.