LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course)

ACADEMIC ACTIVITY NO__(Term Paper)____

School of ___LSM_____________Department of _____MANAGEMENT________________________ Name of the Faculty Member_____Nitin Dhir Course No.__MGT514 CourseTitle___Marketing Management Class ______MBA________Semester 2 ___Section ____S1001_______ Batch____2010-2012_______ Max. Marks_____25________ Date of Allotment_3/2/11_ _Date of Submission__ 8/4/11 Important: To be read before filling up the Plan format. 1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course should be prepared separately as per the format at the start of the session. 2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself. 3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the organization on which the assignment is based should be different. S.No Roll No Topic Objectives of Topic Organization Model* No. Academic Activity / Topic/ Area

RS100 1A02

Apply PESTEL And Automobile Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model on given Industry and
Pharma

Evalution parameters Pestel-15 Porters-10 Marketing Plan Marketing Mix-15 STP-10

A03

A05

Retail

A07

Steel

analyse the attractiveness of the Industry for Investment purpose.

5 A08

Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model on given Industry and analyze the attractiveness of the Industry for Investment purpose.

Real estate

A09

Banking

A10

Develope a marketing plan Sony Car for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix
Lifebuouy Saloon

A11

A12

10

A14

Nokia TV

11

A16

Tata Noodles

12

A17

Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose.

Lovely Bank

13

A18

Insurance

14

A19

Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model

Hospitality

15

A20

Electronic

16

A21

Cement

17

A22

Telecom

18

A23

Medical services

on given Industry and analyse the attractiveness of the Industry for Investment purpose.
19 A24

Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Apply PESTEL And Porters five forces model

Parker Pencil

20

A25

Maruti trucks

21

A26

Toshiba Washing machine

22

A27

Reliance Bank

23

A29

Bharti University

24

B30

Reliance Shoes

25

B33

Aviation

26

B36

garments

on given Industry and analyse the attractiveness of the Industry for Investment purpose.
27 B37

Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and

Leather

B38

Reliance mosquito replant

B39

Fortis hotels

B40

Cab services

B41

Dove milk products

B42

Lakme Perfume

B43

Godrej Bikes

B45

Revlon garments

cover the following aspects in detail: STP and marketing mix

B46

Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose. Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness

Lenovo mobile

B46

HP Microwave

B47

Dell fan

Ceiling

B48

Chemical

B49

Nike health supplements

B52

B53

Adidas furniture

B54

Retail

of the Industry Investment purpose.

B55

for

Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix

Lovely mineral water

B56

Samsung Batteries

B57

LG Machine

Fax

B59

AVON LADIES SANDAL

B61

Tata Laptops

A62

Bharti Bank

A63

Bajaj Hotel

A64

Bata Watches

A65

Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Develope a marketing plan for assigned product and cover the following aspects in detail: STP and marketing mix Apply PESTEL And Porters five forces model on given Industry and analyse the attractiveness of the Industry for Investment purpose.

Natraj Premium Pen

A66

Bajaj Purifier

B67

Lux, Spa

B69

Nestle Restaurants

B70

Bewreges industry

Date: Remarks by HOD (Mandatory)

Sig. of Faculty member

Sig. of HOD with date Remarks by HOS (Mandatory)

Sig. of HOS with date