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Globalisation of Medicine 13

By Dr Jason Yap Chin Huat

Medical Tourism/Medical Travel (Part Two)

he first part of this article covered the for medical professional behaviour. What is
basics of medical travel (remember, not appropriate behaviour for medical practitioners
medical tourism), its definitions, trends and and for healthcare facilities internationally
benefits. I chose my words carefully in that article, is fundamentally the same as that which is
taking time to find les bon mots and careful not to appropriate locally.
offend. Other authors were rather more caustic,
in particular my fellow Tolkien connoisseur who • Patients are customers and doctors are service
quite mangled the fundamentals of international providers only up to a point. There are some
medical services, but at least he ends off by behaviours accepted as part and parcel of the
confessing to ignorance and apathy. This Part Two general business environment that would not
may prove a little more controversial. be condoned in our profession. For example,
there is no justification for comparison
ETHICS OF INTERNATIONAL marketing (that is showing you are good by
MEDICAL TRAVEL saying others are not so good). When our
“How do you sleep at night? You do ‘marketing’,” doctors review cases seen by doctors in other
a young doctor asked me, curling his lip on the last countries, it is simple professional courtesy not
word. So I asked him whether he intended going to disparage our international colleagues, and
into the private sector one day, and when he does, simple common sense that patients can and
would he have name cards, brochures, clinic signs, a will carry unguarded words back to their home Dr Jason Yap Chin
listing in medical directories and a website? He said doctors. Such statements often say more about Huat, MBBS, MMed
“Yes” to each question, and I hope he realised then the speakers than their counterparts, whether (Public Health), FAMS,
MBA (Info Systems),
marketing is perhaps not that unusual to the medical local or overseas. CISSP, is a public health
professional. physician who has
somehow managed
A patient goes to the general practitioner • On the other hand, it is the patients’
to run head-on into
who refers him to a specialist who performs choice which doctor they go to, whether many of the “interesting
a procedure. The third-party payor settles the in their home country or in Singapore. times” of Singapore’s
healthcare evolution,
bill. On another occasion, the patient looks up a So we contend that international patients from medical audit and
medical directory and chooses another specialist coming to Singapore are using this freedom licensing of hospitals,
to go to. These are common everyday events, and of choice. When we previously sought to to the introduction
of Casemix, to the
probably nothing to do with medical travel unless restrict registration of doctors to those of SARS crisis, to IT
the patient crosses international boundaries in the only certain schools (thereby limiting the consolidation in a
process. Then it becomes an international referral, patients’ freedom to choose from a global public cluster, and now
to Singapore Medicine.
medical travel, international health financing and set of doctors), the reasoning was economic. He is currently Director
an international healthcare directory. Rightly or wrongly, the intent then was (Healthcare Services)
There is, in my mind, no separate ethics to limit the supply of doctors to contain in the Singapore
Tourism Board.
for international medical travel. There is supplier-induced demand. Some restrictions He can be reached at
only the ethics of caring for patients and continue today and we should examine them jason_yap@stb.gov.sg.

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Page 13 – Medical Tourism/Medical Travel (Part two) crises is Singapore, so it is not only the fully
to ensure that they are indeed for the sake of conscious who chooses Singapore.
the patients, and balance our responsibility to
ensure acceptable medical standards with the • Singaporean doctors regularly travel out
patients’ right to choose. to other countries to share with foreign
colleagues, often at their own expense and
• When marketing overseas, each healthcare are usually very warmly welcomed. There
facility puts its best foot forward to present are many foreign doctors on training stints
its own advantages for the patient, but they in Singapore, some funded by international
have to be careful not to bad-mouth fellow organisations. One third of nurses in Singapore
Singaporean facilities. There are anecdotes are international, and many go on to work
of public facilities saying that private sector elsewhere on the strength of their training
facilities profiteer, while private facilities here.
contend that public facilities lack the service
quality private patients want. Neither • We have more international medical
accusation is really true and again says conferences a year than any other country in
more about the speakers than their subjects. the region, let alone cities. In fact, biomedical
However, to be fair, these incidents are few in conferences represent some 40% of all
reality and I have observed a greater measure conferences in Singapore, perhaps showing that
of cooperation between the healthcare facilities doctors like to meet more than most.
in the past year.
• Despite the fact that we have a quarter (nine
• Advertising is still a touchy subject in many out of 34) of all JCI-accredited hospitals in
places, not least within Singapore. When does Asia (and would shortly run out of hospitals
the provision of critical information become to accredit!), JCI is setting up its Asian
shameless marketing? While there are ethical headquarters in Singapore. This is where the
considerations, there are also legal and social epicentre of the JCI wave is rippling out to the
ones. Each healthcare facility should be careful rest of Asia.
to observe the local mores and practices, as
these differ from country to country. It is not • Singapore is also the natural choice as a
enough just to fulfill the legal requirements regional centre of operations for international
for advertising, as one must also consider the healthcare providers and suppliers, and
social acceptability of advertising. healthcare service and consultancy firms.
The Biopolis is a purpose-built biomedical
MEDICAL ECOLOGY/ECONOMY research hub to build up the biomedical
“How can you call Singapore a medical hub? Do you sciences industry. The bid to become a hub for
really think we can ever be one? Look around you. We clinical and basic research and development is
can’t get the best doctors in Singapore because many a bold one, and one that would truly stretch
of them happen not to be from our “allowed” list of our ability to continue to “punch above our
universities. Oh, they can teach here but they can’t see weight”.
patients! Good but foreign-trained family physicians
cannot work even in expat clinics. We are so small, we As Alice discovered in Wonderland, the answer
are so closed and yet we want to be a medical hub?” you get really depends on the answer you want,
I took the verbal assault silently and thought about and therefore the question you ask. After all, the
paradigms. talk about Singapore as a medical hub, whether
For more than a decade now, I have been hearing Singapore is or can be a medical hub is the wrong
the debate over whether Singapore is or is not a question.
medical hub, whether we can ever be one, or what
on earth is a medical hub anyway? I suppose the case • The idea of a hub is, if you pardon the textual
can be made that Singapore is a medical hub: pun, hubris. The hub is a centre of gravity with
spokes revolving around, and is inherently
• In 2004, there were 320,000 visitors to smarter than, better than, more significant
Singapore specifically for healthcare (compared than the spokes. This mental construct tempts
with Malaysia’s 174,000, Thailand’s estimated us to either professional haughtiness (assuming
520,000, and India’s estimated 150,000), so we that if we do not, others cannot) or abject
are up there for international patient services. despair (when we realise the relative sizes of
The natural destination for evacuation in many the other medical economies).
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Page 14 – Medical Tourism/Medical Travel (Part two) General Medical Council was concerned
• Singapore has to be connected to the world for over the pulling of doctors away from rural
its very life, for healthcare and for everything hospitals to bustling international hospitals.
else, and whether it is as a hub for the rest of We have to balance the two activities carefully.
the world to revolve around or as a (perhaps
very significant) node in a network is really • Do we focus on bringing patients to Singapore,
immaterial. We are mistaking the model for or do we also plant our healthcare facilities
the real thing, forgetting that all models have overseas? The fear that setting up medical
conceptual limits that limit our imagination. facilities overseas would cannibalise the
inbound stream is a naïve thought, surely. These
• Most importantly, whatever our answer to countries are desperate to improve their own
the medical hub question, we still have real, healthcare services and finding places to send
practical questions on what kind of healthcare patients is a minor and transient concern as they
Singaporeans want, and to a significant extent, rapidly import talent and technology, especially
the answers are probably the same whether where the countries have other forms of wealth.
we are or are not or want or not want (read This is where hubris strikes, when we think that
that again, slowly) to be a medical hub. We if we do not give them hospitals, their patients
still have to decide the kinds of expertise to will continue to come to Singapore. What
build, the technology to acquire, the foreign really happens is that other countries give them
players to attract to Singapore, the services and hospitals and when there are more difficult,
facilities to export, and so on. For the medical high-end cases that they cannot handle, they
professionals, it boils down to the kind of will naturally go to these countries. Anyway,
medicine you want to practise. after we get our one million visitors, what
then? There is a natural limit to the growth of
I referred to the book The World is Flat by inbound services while there is essentially none
Thomas A Friedman in the first part. It is an for outbound. The answer to this question is
interesting read. Many people see international again that we need to balance both strategies.
patient services as medical tourism, as a grafting
on of medical services to the tourism industry. • Do we grow our own healthcare facilities
Many service providers similarly see such patients to international stature or invite the big-
as a great revenue source, as indeed did the names to come? Ideally, of course, we would
Economic Restructuring Committee’s report. In prefer to create our own international big
some talks that I have attended, the exhortation brands. Many doctors believe that we have
is often “Let’s grow this industry and make lots of the expertise, partly out of patriotism and
money!”, but it is not quite so simple. loyalty, but partly also because in many cases
it is true. On the other hand, there are many
• Do we provide patient services to locals well-established healthcare providers who
or serve foreign patients? The instinctive want to expand to Asia, and why should we
response would be the locals because it not provide them their launchpads? The most
sounds somehow morally wrong to say we important unstated consideration for an
should focus on the foreign patients (and overseas headquarters is the safety and comfort
make money). But focusing only on local of the accompanying families, and Singapore
patients means that we have to fund all of is simply unparalleled in this regard. Again,
healthcare ourselves (with no cross-subsidy neither course of action would be best alone.
from foreign revenue), we have to forego
some technology (when the local numbers are • Should we go under a single banner (that is
too small to acquire or sustain them) and pay SingaporeMedicine) or is it every healthcare
high prices for those we do acquire (because provider for itself? I have heard opinions
the same costs are spread over the fewer local of every variation on this question. And the
patients). The hardest to bear would be the answer is both. SingaporeMedicine is a useful
services we have to forego, referred to by the brand name to initiate contact, as it reflects
Minister Mentor when he mentioned how Singapore’s world reputation for reliability and
the focus on cost-containment pushed some integrity behind it. It is also a useful vehicle to
services out to our neighbours. Of course, convey certain attributes we want associated
it would be wrong to serve foreign patients in the minds of all our patients – Excellence,
at the expense of local patients. The Nation Safety and Trustworthiness – but ultimately
newspaper reported last year that the Thai it is the healthcare providers themselves who
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Page 15 – Medical Tourism/Medical Travel (Part two) optional/voluntary leisure travel with a sprinkling
have to be known by name. As I keep telling the of healthcare services. This form of medical travel
healthcare providers, SingaporeMedicine does has received much interest in the world. Besides the
not “do medical tourism” – they do. oft-cited Malaysia, India and Thailand, in recent
times there have been indications of interest or
• Do we go for bread-and-butter cases or should announcements of programmes from Philippines,
we focus on high-end cases only? People come Taiwan, South Korea and several states of India.
to Singapore for healthcare for many reasons, Healthcare as a whole is on the brink of
from “touristy” add-ons to a leisure or business a major evolution, of which medical travel is
trip (for example, health screening, medical only one aspect with perhaps too high a profile.
spas), to specific procedures (for example, Singaporean healthcare has undergone an
knee or hip replacement, cancer treatment, evolution of sorts through the years. At first, it was
cardiac procedures), to emergency evacuation the natural choice of the affluent and discerning,
after natural or man-made disasters. People though that dropped when the Asian Financial
from nearby countries often pop over to see Crisis hit. Through the SingaporeMedicine
Singapore doctors like a doctor in a big city initiative (based on economic advantages), we
in their own country. Bread-and-butter cases have resuscitated the international clientele and
tend to be well, travel well and respond to the promoted it yet further, not just to make money
standard tourism marketing, but Singapore’s but also to maintain economies of scale, maintain
medical economic need for patient volume, skills and to sustain our medical economy. In a
is in the higher-end cases. So again, there is sense, this is to maintain our healthcare ecology,
need for both. not just the economy.
We are, however, hampered by our small
It is clear that Singapore healthcare cannot population, and to grow further, we have to send
survive if it looks after only Singaporeans or if our hospitals and professionals throughout the
it looks after only foreign patients. For every world. “SingaporeMedicine International” would
question above, the answer is never one or the be like the healthcare version of Singapore Airlines,
other, but always a combination of both or global in reach, excellent in service, trusted in
somewhere in-between. reputation, headquartered in Singapore but hiring
The world economy is changing. Perhaps not the best from around the world and delivering
as big a change as when China and India became healthcare with the same Singapore standard, not
the manufacturing giant and software house (not only in Singapore but in key cities around the
the other way around, according to a typo in the world. Trusted not only for the quality healthcare
previous article) but a sea-change nonetheless. we deliver but for trustworthy stewardship and
Recently, Global Choice Healthcare announced integrity, we can even be the preferred partner for
its tie-up with Parkway Group Healthcare to non-governmental and international organisations
bring Americans to Singapore. There are other for their global and local projects.
such relationships currently under negotiation (I The evolution of worldwide healthcare is
should know!) to bring patients from geographic inevitable and inexorable. We cannot stop it but
regions like North America, Europe, Central we can shape it and we will certainly share in it,
Asia, and North Asia. They will be paid for out- for better or for worse. When I started work on
of-pocket, by employers, by governments and by SingaporeMedicine, I thought it would be an
health insurance. Every indication is that medical interesting job, so different from my previous
travel will continue to grow. experiences in an admittedly maverick medical
career. It is also exciting as I realised that a global
FUTURE OF SINGAPORE healthcare restructuring was about to happen. But
I was at a general hospital somewhere in Asia, and it was those two boys who helped me realise that
I saw two little boys, aged perhaps three and five we are bringing Singapore healthcare to the world.
years, playing at the end of a corridor. As I reached As I said previously, the quality of our doctors
the corner, I realised with a start that both boys had has been built up through long years and much
similar, single but contralateral startlingly bulging expense, and we have much to offer, not just for
eyes. They were laughing and playing as little boys the international patients coming to Singapore,
do, and I thought to myself, that is all they will ever but also through our services, facilities, training
survive to be – little boys. and collaborations in the various countries. My
Whither “medical tourism”? There are some, in guess is that the two little boys are already lost, but
fact many if one believes the internet, who believe we can bring better care to many others like them
that medical tourism is a new form of tourism: in the future. ■

SMA News July 2006 Vol 38 (7)