Вы находитесь на странице: 1из 3

Anshul Batra

Date of Birth: 19th October, 1984


PROFESSIONAL EXPERIENCE Asst. Manager, Product Development

Tupperware India

1st September 2010 till date

Tupperware is a home products line that includes preparation, storage, and serving products for the kitchen and home, which were first introduced to the public in 1946. Tupperware develops, manufactures, and internationally distributes its products by as a wholly owned subsidiary of its parent company Tupperware Brands Corporation and it is marketed by means of direct sales through an independent sales force.

Job Responsibility

Product development & innovation Ownership of the company website, and responsible to carry out the entire digital media campaign Forecasting the production of goods basis the expected demand of the market Selection of products to be put on promotion for each week Understanding the dynamics of the plastic cookware market and competition mapping Asst. Manager, Business Development

Future Group

April 2009 -August 2010

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.

Job Responsibility

Product development & innovation- Responsible for the new product development in Personal Care Accessories, Kids Personal Care, Female Sanitary Napkins, Baby Diapers, Razors, & Oral Care categories, with respect to their product range selection, price points, packaging and business strategies Working as brand care-taker for in-house kids accessories brand First Thoughts Responsible for dealing with various vendors, domestic & international for product procurement Supervision of sales & timely recovery of bills payable from accounts in the designated region Trade marketing for Faces FMCG brands; FACES Essentials, & FACES Skin Care Work closely with the marketing team in their efforts at establishing the brand in the domestic market, and arrangement of various promotional events

Key Achievements

Successfully bagged key accounts like Religare, Apollo, EVOK etc. for FMCG and Personal care accessories Successfully managed a team of 6 sub-ordinates. Recommended by Mr. Peter Baker, the CEO for Health & Beauty, Future Group and other business associates on my performance on professional networking platform Linkedin Managed to get business for the company for a range of Personal Care Accessories category Acceptance of Mr. Biyani, the head of Future Group, on my product proposals for various categories.

Summer Intern

Dabur India Ltd.

April-July 2008

1.

Health & Beauty - Logistics Deliverables: o Captured a snapshot of the Indian retail scenario and analyzed the personal care products market in India o Made projections for the sales & market share of the new brands Ahava from Israel, & Bull Dog from UK o Developed a market entry plan citing the sequence of launch in various Indian markets o Proposed a competitive pricing structure for the products that would be suitable to the Indian markets

2.

Health & Beauty - Beauty Salon Deliverables o Proposed a pre-launch promotion plan for the beauty services o Developed the USP which differentiates H&B Beauty Services business from competition o Conducted surveys to identify driving factors for customer choice regarding selection of a service provider o Conducted customer surveys to capture the behavior and spending habits of the target audience

3. o o

Business to Business (B2B) Retail Deliverables: Identified the business opportunity through analyzing gaps in the existing models Defined the key retail positioning variables

PROJECTS UNDERTAKEN 1. Live project on retailer behavior and supply chain of FMCG companies [GRASIM INDUSTRIES LTD., Consumer Products Division]

Coverage of two regions, West Delhi and Gurgaon to: Prepare stockist information database (Parties, contact person with deciding powers & their Contact Nos.) Interview retailers regarding their expectations from the company and the market opportunity for the new product (KARA wet wipes) Conduct an overall survey and identify potential channel partners for effective distribution of their new product Propose a suitable supply chain model based on study of models of other F.M.C.G. companies Propose methods to fight the menace due to duplicate Chinese wipes bearing fake brand names Minimize the transportation cost for the distribution of wet wipes in Uttar Pradesh Find minimum possible cost per box to various major markets in U.P., and identify optimum lead time for deliveries

2. Live project on business development plan for setting up an organic food company [LIFESTYLE FOODS LTD.] Thorough market analysis and scope of the organic food market in India Conduct a detailed study of the business models of competitors, and thereby propose a feasible model 3.
for the company Interview officials of various boards, government agencies and NGOs to enquire about norms and regulations to run the business, and to successfully procure the raw materials Find out possible market entry strategies for the business Recommendation regarding opening up of retails stores and branding of the organic food products

Project on increasing the consumption of Coke amongst urban users [COCA COLA INDIA LTD.] Conduct interviews to identify occasions of consumption of various aerated drinks Analyze the current marketing strategy of Coke for urban India Identify opportunities by filling in the unplugged gaps to increase consumption Highlight the means to implement the proposed marketing strategy Project on promotion and distribution of pharmaceuticals in tier II cities [PHARMA ASSOCIATES]

4.

Understanding the dynamics of multi level trade promotion & distribution of pharmaceuticals industry Interactions with the C&F agents and manufacturers for forecasting requirements Maintaining the ageing report and assisting in management of receivables

EDUCATION Qualification PGDM-FT Degree XII X College/ University IMT Ghaziabad


Jaypee Institute of Information Technology University, NOIDA Delhi Public School, New Delhi, CBSE Bishop Conrad School, Bareilly, CBSE

Year
2009 2007 2003 2001

CGPA/ %
6.47/ 10 75% 77.60% 79.40%

ACHIEVEMENTS & AWARDS Academics:


Selected for the finals in Case Presentation competition on Mutual Funds as an Investment Option for Retail Investors, organized by ICICI Prudential Asset Management Company Limited, 2008 o Qualified for the final stage (All India) in the Indian National Olympiad in Informatics, 2002 Social initiatives: o Honored by the IMA on World Environment Day for extraordinary contribution to the society,2008 o

o o

Honored by the IMA for contribution towards the successful execution of the Polio Eradication Drive, 2005. Honored by the IMA for contribution to the Rural Literacy Program, 2005. Awarded 1st prize in the Poster Competition on ORS by the Indian Academy of Pediatrics, 2005.

EXTRA CURRICULAR ACTIVITIES


Participated in the child rights and protection program, dedicated to the Recognition and Response to Child Abuse, hosted by UNICEF, 2008 Member of the Organizing Committee of the sports fest Chakravyuh08 at IMT, Ghaziabad, 2008 Completed first level in Spanish Language from Instituto Hispania, New Delhi, 2008 Completed first level in certified Salsa and Marengue dances from Ballatino Dance Studios, 2008 Participated in the Entrepreneurship Workshop in association with the National Entrepreneurship Network, 2007

ADDITIONAL INFORMATION
Completed project on Mobile Hardware and Software Repair from the main Service Station of Samsung India Electronics Pvt. Ltd. during summer training while pursuing B. Tech., 2005 Undertook an Industrial Training at Bharat Sanchar Nigam Ltd., during summer training while pursuing B. Tech.,2005 Awarded the title of Mr. Fresher during first year B. Tech. at JIITU, NOIDA, 2003

PERSONAL INFORMATION
Name: Permanent Address: Permanent Contact number: Current Address: Haryana. Mobile number: Email Address: Anshul Batra R-1/A, Rampur Garden, Bareilly, Uttar Pradesh. 0581- 2567676 E 1101, Army Welfare Housing Society, Sohna Road, Sector 49, Gurgaon, (+91) 98711 22441 batranshul@gmail.com