THE HISTORY OF AYURVEDA

Ayurveda, the science of life, prevention and longevity is the oldest and most holistic medical system available on the planet today. It was placed in written form over 5,000 years ago in India, it was said to be a world medicine dealing with both body and the spirit. Before the advent of writing, the ancient wisdom of this healing system was a part of the spiritual tradition of the Sanatana Dharma (Universal Religion), or Vedic Religion. VedaVyasa, the famous sage, shaktavesha avatar of Vishnu, put into writing the complete knowledge of Ayurveda, along with the more directly spiritual insights of self realization into a body of scriptural literature called the Vedas and the Vedic literatures. There are two main re-organizers of Ayurveda whose works are still existing in tact today - Charak and Sushrut. The third major treatise is called the Ashtanga Hridaya, which is a concise version of the works of Charak and Sushrut. Thus the three main Ayurvedic texts that are still used today are the Charak Samhita (compilation of the oldest book Atreya Samhita), Sushrut Samhita and the Ashtangha Hridaya Samhita. These books are believed to be over 1,200 years old. It is because these texts still contain the original and complete knowledge of this Ayurvedic world medicine, that Ayurveda is known today as the only complete medical system still in existence. Other forms of medicine from various cultures, although parallel are missing parts of the original information.

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INTRODUCTION OF AYURVEDA
Ayurveda is a holistic system of medicine from India that uses a constitutional model. Its aim is to provide guidance regarding food and lifestyle so that healthy people can stay healthy and folks with health challenges can improve their health. There are several aspects to Ayurveda that are quite unique: Its recommendations will often be different for each person regarding which foods and which lifestyle they should follow in order to be completely healthy. This is due to its use of a constitutional model. Everything in Ayurveda is validated by observation, inquiry, direct examination and knowledge derived from the ancient texts. It understands that there are energetic forces that influence nature and human beings. These forces are called the Tridoshas. Because Ayurveda sees a strong connection between the mind and the body, a huge amount of information is available regarding this relationship. Theory of Tridosha Ayurvedic practitioners take into consideration the body constitution of a patient before prescribing any medicine, for the medicine, which suits a vatiya (vata) constitution, will not help a patient having shleshmic (kapha) constitution. Tridosha its types and correlation with Panchmahabhoota VATA Organ in which situated Dominant Mahabhoota Prana Murdha (palate) jala Samana Koshtha (stomach) Agni Vyana Sarva sharer (whole body) vayu

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Apana Muladhara (genitourinary tract) prithvi Udana Urh Pradesh (chest) akasha PITTA Aalochak Netra (eye) agni Sadhak Hridaya (heart) aakash Pachak Koshtha (stomach) prithvi Ranjak Yakrit, pleeha (liver, spleen) jala Bhrajak Tvak (skin) vayu KAPHA Bodhak Jivha (tongue) Agni Kledak Amashaya (stomach) jala Avlambak Hridaya (heart) prithvi Tarpak Indriya (sense organs) akasha Shleshak Sandhi (joints) vayu

Principal of ayurveda
According to ayurvedic philosophy an individual bundle of `spirit, desirous of expressing itself, uses subjective consciousness or Satwa to manifest sense organs and a mind. Spirit and mind then project themselves into a physical body, created from the five (Pancha) great (maha) eternal elements (bhutas) together called the Panchamahabhutas which arise from Tamas. The sense organs then using Rajas to project from the body into the external world to experience their objects. The body becoming the minds vehicle, its physical instrument for sense gratification. The Bhutas combine into "Tridoshas" or bioenergetics forces that govern and determine our health or physical condition. While the three gunas (Rajas or activity, Tamas or inertia and Satwa, which balances the first two) or psychic forces determine our mental and spiritual health. Ayurveda is thus a holistic system of health care that teaches us to balance these energies in order to achieve optimum health and well being

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The Panchamahabhutas

Akash According to

Vayu Ayurveda

Agni everything in life is

Prithvi composed of

Jal the

Panchamahabhutas Akash (Space), Vayu (Air), Jal (Water), Agni (Fire) and Prithvi (Earth). Omnipresent, they are mixed in an infinite variety of relative proportions such that each form of matter is distinctly unique. Although each element has a range of attributes, only some get evident in particular situations. Constantly changing and interacting with each other, they create a situation of dynamic flux that keeps the world going. Within a simple, single living cell for example the earth element predominates by giving structure to the cell. The water element is present in the cytoplasm or the liquid within the cell membrane. The fire element regulates the metabolic processes regulating the cell. While the air element predominates the gases therein. The space occupied by the cell denoting the last of the elements. In the case of a complex, multi-cellular organism as a human being for instance, akash corresponds to spaces within the body (mouth, nostrils, abdomen etc.); vayu denotes the movement (essentially muscular); agni controls the functioning of enzymes (intelligence, digestive system, metabolism); jal is in all body fluids (as plasma, saliva, digestive juices); and prithvi manifests itself in the solid structure of the body (bones, teeth, flesh, hair et al).

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THE AYURVEDIC MEDICINE INDUSTRY IN INDIA

Ayurvedic medicines are produced by several thousand companies in India, but most of them are quite small, including numerous neighborhood pharmacies that compound ingredients to make their own remedies. It is estimated that the total value of products from the entire Ayurvedic production in India is on the order of one billion dollars (U.S.). The industry has been dominated by less than a dozen major companies for decades, joined recently by a few others that have followed their lead, so that there are today 30 companies doing a million dollars or more per year in business to meet the growing demand for Ayurvedic medicine. The products of these companies are included within the broad category of "fast moving consumer goods" (FMCG; which mainly involves foods, beverages, toiletries, cigarettes, etc.). Most of the larger Ayurvedic medicine suppliers provide materials other than Ayurvedic internal medicines, particularly in the areas of foods and toiletries (soap, toothpaste, shampoo, etc.), where there may be some overlap with Ayurveda, such as having traditional herbal ingredients in the composition of toiletries. The key suppliers in Ayurveda are Dabur, Baidyanath, and Zandu, which together have about 85% of India's domestic market. These and a handful of other companies are mentioned repeatedly by various writers about the Ayurvedic business in India; a brief description is provided for them, arranged here from oldest to newest.

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STATUS OF AYURVEDA IN INDIA

The Indian government and non-government organizations have been collecting statistics on the Ayurvedic system in India and these data about the manpower and institutional aspects of Ayurveda have emerged: Number of registered medical practitioners: 366,812 Number of dispensaries: 22,100 Number of hospitals: 2,189 Number of hospital beds: 33,145 Number of teaching institutions (undergraduate): 187 Number of upgraded postgraduate departments: 51 Number of specialties in postgraduate medical training: 16 Number of pharmacies manufacturing Ayurvedic medicines: 8,400 In India, 60% of registered physicians are involved in non-allopathic systems of medicine. In addition to the nearly 400,000 Ayurvedic practitioners, there are over 170,000 homeopathic physicians; India has about 500,000 medical doctors (similar to the number in the U.S., but serving nearly 4 times as many people). Reliance on Ayurvedic medicine is heavy in certain regions of India, such as Kerala in the Southwest. Many Ayurvedic practitioners in small villages are not registered. One of the famous clinics of India is described in Appendix 2 and a new clinic complex is serving visitors from abroad is mentioned in Appendix 3.

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MODERN MARKET DEVELOPMENTS

The SAARC (South Asia Association for Regional Cooperation) was formed in 1985; its member countries are India, Pakistan, Nepal, Bangladesh, Bhutan, Maldives, and Sri Lanka. These countries all have been influenced by Ayurvedic medicine. Trade in Ayurvedic medicines within the SAARC is mostly limited to raw materials that grow in one region (e.g., high mountains, northern climate) and are then exported to other regions (e.g., lowland southern areas). Because of the large number of very small factories that try to service the local communities, with products labeled with the local language, there is little opportunity for suppliers in one SAARC country to send finished products to another SAARC or even abroad. Entrepreneurs in these countries (mainly in India) seeking to break into the market for natural products have determined, rightly, that the demand for traditional style Ayurvedic medicines both inside and outside the region is limited, despite growth trends as high as 20% annually encountered in the late 1990s. They have aimed to bolster interest by carrying out scientific research into promising herbs and formulas that are based on Ayurveda but not necessarily reflecting traditional practices. Of necessity, such research eventually focuses on finding of active ingredients, and this has led to the development of isolates from plants that are sold as "nutriceuticals" (substances not registered as drugs, but used like nutritional and dietary supplements, sold over the counter in various formulations with specific health benefits portrayed for them). For these, there is a growing worldwide demand. The main suppliers of nutriceuticals are Japan, China, and the U.S., but India stands to become a significant contributor.

HISTORY AND INTRODUCTION OF ASFA S.V.Patel College of Computer Science & Business Administration
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Once in a golden morning Shri Swami Atmanand Sarswati comes in Surat and he start to give knowledge of culture/ religion and ayurveda by his lectures at every place of Surat city. He set up Tapi Brahmcharya Ashram at the land which was donated to in at the bank of river Tapi. In Ashram many student study about Ayurveda and Sanskrit. And with passes of time he started an ayurvedic clinic and a Pharmacy for medicines needed to run clinic. And slowly with flow of time the promotion and expansion, the small Pharmacy become only one co-operative ayurvedic pharmacy of Gujarat which is established in 2nd June, 1948 with name Shri Swami Atmanand Sarswati Cooperative Pharmacy Limited which is known as its short name Asfa. Asfa (Shri Swami Atmanand Sarswati Ayurvedic Co-operative Pharmacy Limited) is established in 1948 in Surat at the bank of river Tapi. It is an only one co-operative pharmaceutical pharmacy in Gujarat. Shri Swami Atmanand Sarswati who was the man with strong mind power established the Pharmacy. Shri Swami Atmanand Sarswati was spent his whole life in survive of people and teach Ayurved to his Shishyas. He had only one goal of his whole life as follows: I dont desire state, I dont desire paradise, I even dont desire moksh, but I desire to solve the problems of people who are suffering from the dieses by way of using Ayurvedic treatment.

Asfa has its head office at chowta pool and it has a factory at Varachha road in Surat. Asfa also expanded its production capacity and established one more factory at Navagam. Asfa has about 4000 members now but when it was started it has only 70 members to operate various activities. By showing the above mentioned figure we can say that Asfa is very rapidly grow and expand in whole Gujarat. It has opened branches at Valsad, Baroda,

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Ahemdabad, Bardoli and Bharuch etc. It has also work as a consulting in Valsad and Surat. It established a consulting clinic in Valsad where the information about various ayurvedic medicines is provided to people without taking any pay. Asfa sold its product in most of cities of Gujarat and Mumbai through its dealers. Asfa has widely distributed dealer network. Asfa produce qualitative product, by reason of that a slogan Aushadho to Asfa nij. Asfa get a certificate of GMP (Good Manufacturing Practice) from Gujarat state food and medicine Control Corporation. Asfa is a first Pharmacy which is gets this type of certificate. Asfa get GMP certificate in 2004 and also get ISO 9001 in 2005 and laboratory of Asfa get permission from food and medicines commissioners office, Gandhinagar.

BOARD OF DERECTORS OF ASFA

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1. Dr. Navinbhai B. Patel 2. Shri Ramanlal P. Patel 3. Dr. Purushotambhai P. Mistri 4. Dr. Kanubhai G. Mavani 5. Dr. Chhotubhai L. Patel 6. Dr. Tarunkumar M. Pathak 7. Dr. Abhaybhai R. Shah 8. Shri Sanmukhbhai J. Patel 9. Shri Ranchhodbhai K. Patel 10. Dr. Bankimchandra R. Thakar 11. Dr. Pragneshbhai I. Desai 12. Shri Jagdishbhai P. Patel 13. Shri Arvindbhai M. Patel 14. Dr. Pradipbhai J. Suryavanshi 15. Dr. Iswarbhai K. Patel

President Wise President Minister Member Member Member Member Member Member Member Member Member Member Member Member

LIST OF DEALERS

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 There are 66 dealers of Asfa in whole Gujarat. Here represent only name of cities in which Asfa has dealers. The cities are:Ankleshwer (3) Ahemadabad (7) Amod (1) Mahuva (1) Bharuch (2) Bilimora (4) Bardoli (1) Chikhali (2) Godhara (1) Gandevi (1) Gandhinagar (1) Junagarh (2) Kathor (1) Kapadvanj (1) Kamrej (1) Kilapad (1) Mumbai (1) Mandavi (1) Amran (1) Navasari (4) Porbandar (1) Surat (14) Rajkot (3) Rajpipala (1) Surendranagar (2) Vyara (2) Vapi (1) Vadodara (2) Viramgam (1) Vidhyanagar (1)

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Location of Factory and Branches

Factory of Asfa 1. Near Panini taki, Varachha road, Surat-395006 Phone no. (0261-648092, 644410) 2. 17, 18, Navagam Udhyognagar Co-operative Sangh Navagam, District: Kamrej, Surat, Phone no: (02621-252440) Branches: 1. Near Bank of Baroda, Chouta pool, Surat, Phone no: 0261-426413 2. Ayurvedic Hospital Compound, Station road, Surat. 3. Dhanasutar Ni Poll, Relief road, Ahemadabad.

4. Balavant Building, Kharivav road, Baroda.

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5. 8, Navrang Shopping Center, Panch Bati, Bharuch. 6. 3,Amar Chambers, Near the lal school, Valsad. 7. Hirachand Nagar, Station road, Bardoly.

ORGANIZATION STRUCTURE OF ASFA

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BOARD OF DIRECTORS

CHAIRMAN

VICE PRESEDENT

SECRETORY

GENERAL MANAGER PRODUCTION DEPARTMENT ASSISTANT PRO. MANAGER

ADMINISTRATION DEPT.

ACCOUNTANT

SUPERVISOR

CASHIER

WORKERS

SENIOR CLERK

RAW MATERIAL DEPARTMENT

SALES DEPARTMENT

FUTURE PLAN OF ASFA

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 This company is only limited in Gujarat but now it went to expand there business and introduce its product in new state. To increase the quality of their product Change packaging style and use new and attractive style of packaging Use modern technique of production and expand their capacity Introduce cosmetics product of Asfa in the market

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