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Sri Venkateswara Veterinary University, Tirupati Department of Veterinary and Animal Husbandry Extension Education College of Veterinary Science,

Rajendranagar, Hyderabad Course : VAE 311 Principles and Techniques of Veterinary and Animal Husbandry Extension Credits: 3 (2+1) Course outline Theory S.No Title Number of Classes 1 2 3 4 5 Concept of Sociology, Society, Community, Association, Institutions, Difference in livestock production practices of Rural, Urban and Tribal communities including rearing patterns Social transformation in relation to animal rearing - Social change and factors of change. Social Groups, its types and functions Extension Education: Definition, Philosophy and Principles. Evolution of Veterinary and Animal Husbandry Extension in India 6 7 8 9 10 Concept of Community Development Aims and Objectives of CDP Differences between CDP and Extension Education Teaching learning process, Steps of teaching. Extension Teaching methods, their classification and use. Man Animal Relationship - Role of animals in economy, health and socio-psychology of rural, semi urban and urban society. Client and stakeholder dealings- Techniques and procedures (including tools for data collection, analysis, history taking, follow-up and appraisal on prognosis. Farming in Rural India Large and Small scale farming, Mixed farming, Co-operative and Collective farming, Contractual Farming, Co-operative farming for livestock production Economic principles underlying Co operative societies - Cooperative milk unions in India - Advantages and limitations of co operatives. Social sampling - Social survey and its types Leadership and Role of leaders in animal husbandry extension Identification of key communicators operating through programmes Identification of constraints in the adoption of improved animal husbandry practices. Identifying organizarional difficulties in the way of organizing Animal Husbandry Extension programmes Animal Husbandry Programme Planning and Evaluation. Feed back evaluation of Extension programmes and their impact analysis Adoption and diffusion of livestock innovations Panchayat Raj institutions Meaning of democratic decentralization 3 tier system of Panchyat raj- Gram Panchayat, Mandala Praja Parishat and Zilla Praja Parishat (ZPP) 1 1 1 1 1 1 1 1 1 1



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Krishi Vigyan Kendra (KVK) Concept, Genesis, Mandate and Objectives Concepts KVKs viz. Training , Technology Assessment and Refinement, Strategic Research and Extension Plan, OFTs(On Farm Trails) and FLDs ( Front Line Demonstrations) Role of KVKs in Animal Husbandry Extension Integrated Rural Development Programme (IRDP) Agricultural Technology Management Agency (ATMA) Definition, Aims and Objectives Key Village Scheme, Gosadan/Goshala, Integrated Cattle Development Programme (ICDP) Animal Husbandry Development Programmes in Cattle and Buffalo, Animal husbandry development programmes in Sheep, Goat, Poultry, Rabbit and Piggery. Information Delivery Systems in Veterinary and Animal Husbandry Extension Information communication Technologies - Virtual class room and self learning , e-learning , virtual e -learning institutions (einstitutions) Computer Aided Teaching/Learning - Information kiosks Agricultural portals E-commerce - scope and local application - web sites dedicated to Veterinary and Animal Sciences education, web directories . Gender considerations in Veterinary practice. Changing expectations from new recruits to the profession and employers of Veterinarians. Growing changes in corporate, client influence and changes in work ethics

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References 1. Chitamber J B., Introductory Rural Sociology, Wiley and Eastern Limited, New Delhi 2. Dahama OP & Bhatnagar OP. 1987. Education and Communication for Development. Oxford & IBH 3. Mathialagan P. 2005. Text Book of Animal Husbandry and Livestock Extension. International Book Distributing Co. 4. Mosher AT. 1978. An Introduction to Agricultural Extension. ADC. 5. Ray GL. 1991. Extension, Communication and Management. Naya Prokash. 6. Rogers EM. 2003. Diffusion of Innovations. Free Press 7. Roling N. 1988. Extension Science. Information Systems in Agricultural Development. Cambridge Univ. Press. 8. Sharma GRK (2007) Veterinary Extension Education, B S Publications, Sultan Bazar, Hyderabad 9. Van den Ban AW & Hawkins HS. 1998. Agricultural Extension. Longman Scientific Tech. 10. Venkatasubramanian V and Rao SVN., Concept Series 1- Livestock Extension Education , Zonal Project Directorate, Zone III, ICAR, Umiam, Meghalaya

Practicals S.No 1 Title Audio-Visual equipments - Principles and use of Overhead projector and Slide projector and multimedia projectors Principles and use of Digital Video/Still camera Preparation of Poster Preparation of Charts, Flipcharts Preparation of Flash cards Use of literature and media in extension (Circular letters, Advisory letters, Leaflets, Pamphlets, Folders, bulletins and Electronic media Identification of key elements in social sampling of data Types of sampling Collection and analysis of data Identification of key communicators and operation programmes Rapid Rural Appraisal/Participatory Rural Appraisal in identifying livestock production/health care practices Enumeration of organizational difficulties in animal husbandry extension programmmes. Identification of constrains in the adoption of improved animal husbandry practices- Constraint analysis Group discussion Campaigns - Techniques and procedures for awareness campaigns on different Veterinary and Animal Husbandry practices Signs of disease, preservation of eggs, clean milk production, controlling of ectoparasites, pail feeding of calves, sexing and culling of birds, first aid for minor wounds, disinfection of byres, branding , use of horn cauterization, timely A.I. choice of good progeny, care in pregnancy, infertility, environmental hygiene, preparation of feeds and feeding schedules, deworming, preventive hygiene, vaccine etc. 15 Organization of Animal Welfare Camps, Exhibition, Livestock shows etc. Hands on training in the use of computers for teaching and information dissemination. 1 Number of Classes 1

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Sri Venkateswara Veterinary University, Tirupati Department of Veterinary and Animal Husbandry Extension Education College of Veterinary Science, Rajendranagar, Hyderabad Course Title: VAE 321 Livestock Economics, Marketing and Business Management Credits: 3 (2+1) Course outline Theory S.No Title Number of Classes 1 Economics - Introduction - Definition and Scope (production, consumption, exchange and distribution) of economic principles as applied to livestock Importance of Livestock economics Basic Concepts / terms wants , goods, wealth, utility, price, value, real and money income - Classification Important features of land, labour, capital and organization Livestock produce and products - Demand projections of livestock produce - Livestock contributions to national economy. Theory of consumer behavior - Law of diminishing marginal utility and indifference curve analysis. Theory of demand: meaning, types of demand, demand curve and law of demand Application - Exceptions Individual and market demand - Elasticities of demand and factors affecting demand Supply - Elasticity of supply Law of Supply -, exceptions, types of supply Cost concepts and principle of fixed and variable costs. Theory of production- Law of diminishing returns, laws of returns to scale - concept of short and long run periods Factor factor, Factor Product and Product Product relationships Economics of animal diseases and disease losses Marketing: livestock business concepts, nature and scope, Opportunities, components, characteristic of small business. Marketable livestock commodities. Concept of market: meaning and classification of markets Market price and normal price price determination under perfect combination in short and long run Marketing of livestock and perishable and non perishable livestock products. Merchandising product planning and development. Marketing functions: exchange functions buying, selling and demand creation, assembling and distribution. Physical functions grading, transportation, storage and warehousing. 1

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Facilitative functions standardization, risk bearing, market information and market intelligence Market opportunities marketing channels of livestock and livestock products, organized / unorganized markets and cattle fairs. Import and export of animal and animal products. International Agreements/Regulations (WTO and General Agreement on Trade and Tariff GATT) for marketing/trade of live animals and products Management: _ Definition and functions of Resource management Organizational aspects of livestock farms, sources and procurement of inputs and financial resources Break even analysis. Personnel (labour) management identification of work and work (job) analysis/division of labour Accounting - Definition , objectives, common terms Different systems of book keeping single and double entry system Various types of account books including books of original entry Classification of accounts and rules of debit and credit Record of business transactions Analysis of financial accounts income and expenditure accounts, trading account, profit and loss accounts

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References 1. Archana Ruhela and Malini Sharma . Livestock Economics, Oxford Book Company, Jaipur, India 2. K.S. Gangadhar,K.S., Satyanaran, K. and Veeranna.K.C. Livestock Economics. Marketing, business management & accountancy , New India Publishing Agency, New Delhi 3. Raghuram,P., Sastry ., T.V.N. and I. Bhavani Devi , I and Subha Reddy, S. Agricultural Economics , Publisher: Oxford & IBH 4. Nizamuddin Khan, Hashmi.,S.N.H., Ateeque Ahmad and Md. Minhajul Hoda. Livestock Marketing and Diversification of Agriculture . Vista International Publishing House, Delhi 5. Johl, S.S. and Kapur.T.R. Fundamentals in Farm Business Management, Kalyani Publishers

Practical S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Title Book keeping, general entry, writing of journal and ledger Visit to farms, markets and cattle fairs, Backyard units and preparation of report Cash book (two and three column) Purchase sale and purchase sale return registers Trading account Profit and loss accounts Income and expenditure accounts Balance sheet Bill of exchange (ill of receivable and bill of payable) Bank reconciliation statement Economics of Dairy unit Economics of Poultry Economics of piggery Economics of sheep and goat units Number of Classes 1 3 1 1 1 1 1 1 1 1 1 1 1 1

Sri Venkateswara Veterinary University, Tirupati Department of Veterinary and Animal Husbandry Extension Education College of Veterinary Science, Rajendranagar, Hyderabad Course Title : VAE 511 Livestock Entrepreneurship Credits : 1(1+0) Course outline Theory S.No 1 2 3 4 Title Livestock Entrepreneurship Definition Importance and scope livestock enterpreneuship Key concepts and theories of Self employment and entrepreneurship Avenues of entrepreneurship/employment in private and public sectors Essential criteria for development of entrepreneurship in livestock sector- basic requirements for entrepreneurship initiatives in livestock and allied sectors (techno economic feasibility of the enterprises under different conditions, training and management skills, business acumen, business communication, inter-personnel skills for establishing an enterprise) Entrepreneurial training/development programmes at the state and national level Animal insurance Bank support for entrepreneurship Financial credit and financial management general principles and practices Assessing project profits Procurement management, quality issues, standardization, grading and packaging Marketing channels Retail marketing, sales operations and management, advertising, marketing of services Expectations from a Veterinary professional, Eco jobs and sustainable development through livestock Approach to preparation of Entrepreneurial Project on livestock Preparing projects for bank appraisal, banking requirements Analyzing project appraisal and reports, capital expenditure decisions, reinvestment and payback Number of Classes 1 1 1 2

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References 1. S.S. Johl and T.R. Kapur. Fundamentals in Farm Business Management, Kalyani Publishers 2. K.P. Sinha, Agribusiness Management . AK Publications, New Delhi 3. P. Venkateshwara Rao Dairy farm Business Management, Biotech Books, Delhi 4. Karnam Lokanandhan, K. Mani, K. Mahendran. Innovations in Agribusiness Management, New India Publishing Agency, New Delhi