1

CHAPTER 1 INTRODUCTION OF THE REPORT

1.0 INTRODUCTION OF THE REPORT 1 Introduction:

Internship is an important part of education system as like as BBA program and it helps the students to know with the actual world of profession and to relate the real world with what they had studied and learned so far. Just acquiring more real experience and knowledge. I also did an internship program for two months. And I choose madhumati salt industries ltd for my internship which is a part of united group. I was appointed to work in the marketing division.

1.1 Statement of the Problem

I was asked to do a report to find out the customer satisfaction of its product. My responsibilities were to find out the current status of the product in the market. And also find out the factors which have a great impact over customer satisfaction compared with other competing firm. After doing a competitive analysis of the problem, I will have to comment on the future steps that the company needs to take in the future.

1.2 Broad Objective

The topic of the report is ``Measurements of Customer Satisfaction of Madhumati salt. My objective is to find out the current customer satisfaction, and also find out the factor which has a great effect over it. I also had to do cost and comparative analysis on the competitors products and also find out their condition in market. Then the final part of my report will be recommended on the products on the basis of the findings.

1.3 Specific Objectives

To show the current customer satisfaction level. To identify the problems of customer dissatisfaction. To identify the efficiency of company and also their peoples.

1.4 Research Question

Developed refined statements of the specific components of the problem and this component of the problem define the problem in specific terms. 1. Which of the following brand do you prefer to buy? 2. From which brand you do get more satisfaction? 3. if you prefer MS brand, tell the reason of preferring it?

1.5 Research Methodology: Research Methodology generally, refers the systematic

way to solve the research problem. Though it wasnt my research work .As the internship report, I follow some research methodology steps to complete my practical knowledge base report.

1.5.1 Research Approach

This research was an exploratory research based on survey approach. Little research is done before in this area of Madhumati Salt Industries.I tried to understand problem more preciously and to identify alternative course of action.

1.6 Sources of secondary data

Secondary data are the data that collected for some other purpose rather than the problem in hand .These data can be located quickly and inexpensively. But most often the objectives nature and methods used to collect the secondary data may not be appropriate for the present problem. But they can be used for ready reference for any information regarding the problem. For the problem that is being faced by the company the following secondary data will be used for ready reference. Sources of secondary data are as follows: The Internet Company annual report Desk work at the company head office Conversation with employees of the company

1.7 Planning for Primary Data collection

We know that the main customer of salt is the general people. Butin the case of serve problems. I did work on distribution agent of Madhumati Salt .The agent will be asked questions to find out the reasons behind the problems and to find a solution through their answers.

1.8 Contact method

After the preparation of the questionnaire, it has taken to the consumer for interview and some are answered questionnaire over phone to find out the reasons behind the problems. As a consumer is the main customers of Madhumati Salt, the main problem and the solutions can be retrieved through them with a suitable questionnaire. Questionnaire more emphasized on promotion, distribution and covered few other part.

CHAPTER 2 SAMPLING AND DATA PROCESSING

2.1 Sampling plan

2.1.1Sampling Unit
Usually the consumers are more aware about the product that is available in market other than the whole seller and retailer. So all the data collected from the consumer.

2.1.2Sampling Size
Madhumati Salt has consumers all over the Bangladesh. So it is difficult to cover all the consumers due to time limit. I cover for the study 30 consumer as sample size.

2.1.3Sampling Procedure
For this research, I follow convenience sampling under no probability sampling.

2.2 Data processing And Analysis

I used descriptive statistical tools excel for the processing and analyzing of data.

2.3 Limitations
Every good thing in life has some limitations. And this report also has some limitation and also some problems. Time is always a main problem in this world no matter how much time is given it turns out to be insufficient. The given two month to complete the report is not good enough time, but the report would have been better if more time would given. There is lot numbers consumer in Bangladesh. But due to the shortage of time many could not covered. We know that business people are always very busy So from the consumer s answer s that given within short time may not be true what they hand in mind. Many consumers agents may have biased opinion about the company and may not have given the right answer. Most of the questionnaire filled up over phone and respondents felt irrigate to answer on phone.

CHAPTER 3 LETERATURE REVIEW

3.0 LETERATURE REVIEW

Customer Satisfaction
Customer satisfaction is the individuals perception of the performance of the product or service in relation to his or her expectations.

Customer Retention
The overall objective of providing value to customers continuously and more effectively than the competition is to have highly satisfied customers, this strategy of customer retention makes it in the best interest of customers to stay with the company rater than switch to another firm.. In almost all business situations, it is more expensive to win new customer than to keep existing ones. Studies have shown that small reduction in customer defections procedure significant increase in profits because (1) loyal customers buy more product (2) loyal customers are less price sensitive and pay less attention to competitors advertising,(3) servicing existing customers ,who are familiar with the firms offerings and process, is cheaper and,(4) loyal customers spread positive word of mouth and refer other customers. Furthermore marketing efforts aimed at attracting new customers are expensive, indeed saturated markets, it may be impossible to find new consumer.

Competitive Analysis
The process of identifying key competitors assessing their objective strategic strengths and weakness, and reaction patterns, and selecting which competitor to attack or avoid. (Principles of Marketing Philip Kotler , Eight Edition, Page 557)

Distribution Channel and Center

A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user. A large highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible. (Principles of Marketing, Philip Kotller , Tenth Edition; Page GLOSSARY G3)

Promotion
Promotion or promotional activities refer to the set of activities undertaken by a company to boost the sales of their products for both short and long term. These steps may include advertising, sampling, public relation etc.

Promotion is an attempt to influence and more specifically, promotion is the element in an organizations marketing mix that serves to inform, persuade and remind the market of a product and organization or the organization selling it, in hopes of influencing the recipients, belief and behavior. (Principles of Marketing Philip Kotler , Tenth Edition; page 456 )

Brand
A name, term, sign, symbol, or design, or a combination of these intended to identify the goods or service of one seller or group of sellers and to differentiate them from those of competitors. (Principles of Marketing- Philip Kotler , Eight Edition; Page 245)

Research question
Research question are refined statements of the specific components, of the problem, research question ask what specific information is required with respect to the problem components. Naresh K. Malhotra (page 52)

Exploratory research
One type of research design that has as it s primary objectives the provision of insights into and comprehension of the problem situation confronting the researcher. Naresh k. Malhotra Page 83.

Non probability
Sampling techniques that do not use chance selection procedures rater they rely on the personal judgment of the researcher. Naresh K. Malhotra (Page 334)

Convenience sampling
A non probability sampling techniques that attempts to obtain a sample of convenient elements. Naresh K. Malhotra (Page 334)

Lekert scale
Lekart scale that requires the respondent to indicate the degree of agreement or disagreement with each of a series of statements about the stimulus objects. Naresh K . Malhotra (Page 271)

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CHAPTER 4 BACKGROUND OF THE COMPANY

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4.1 Company Background

Before 1980s in the Bangladesh people were not aware of iodized salt. Only unwrap salt used to sell in the market place. BSCIC Bangladesh small cottage industries and corporation promoted iodized salt and they supplied iodine chemical and mixture equipment free in earlier time but from the few year before BSCIC imposed price on iodine. They promoted iodized salt because of disease which caused by iodine deficiency. Many people in our country have been suffered from disease which is reason for iodine and still some people are suffering. Now there is around 167 salt factory but some factories are not in production. Madhumati salt industries is establish in 1994 which is a sister concern of united group which is a leading product in southern part of our country. The production capacity is 25000 metric tons where as the total demand for salt is 1200000 metric ton in our country each year. They received award from BSCIC many times for providing right amount of iodine. By next few year they are going to launch new Madhumati salt using most advance technology and expecting free flow, snow white, dry iodized salt. And the capacity would be approximate 100 metric ton per day. Where as the company expecting dramatic improvement of their market share than they have currently.

4.2 Company Mission

We know that every company must have some mission and based on that mission they move ahead to achieve their objectives and goals. Madhumati salt is no different in this case. They also have a mission statement stands as: Our approach is to ensure health and prevent from disease which caused by iodine deficiency, by manufacturing of highest quality salt at affordable price and reaching out even to the remotest areas by proper distribution network.

4.3 Sales Center

The main objective of the company is to make sure that the product reaches to the remotest of the areas. And for this reason they developed a good channel of distribution. Besides the channel, there are three sales centers in all over Bangladesh that deal with the distribution of the company products. These sale centers situated in Dhaka, khulna, and chittagong.

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4.4 Competitors information

So many competitors have been Increased over the last few year and among them fresh is the market leader .As a new company globe , Ali baba, titas , grabbed good market share . A part from the dolphin salt , sundaorban salt , pubali salt are the competitors of madhumati salt

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CHAPTER: 5 ANALYSIS OF COMPANYS CUSTOMER SATISFACTION

14

5.1 Comparative analysis Madhumati salt industry:

among

the

competitions

of

Customer satisfaction levels about different salt industries are represented in the following figure &table:
35 30 25 % Of 20 response 15 10 5 0 response of the customer

Madhumati salt Globe salt Sundarban salt pubali salt Titas salt Others

Figure: 1

Product
Madhumati salt Globe salt Sundorban salt Pubali salt Titas Orhers

Percentage of response
25 20 35 06 07 07

Table: 1

15

In this charts its appear that Sundarban and globe has greater percentage of response because of greater demand and upscale image and distributor prefer to sell these product. And also the retailer prefers to sell that product. Now if the company wants to capture the mind of customer, the company has to go for certain promotional activities. While I conduct in survey most of the customer complained that brand name is not known but the company does not pay more attention on advertising at the same time complained about the whitening of the product.

5.2 Analysis of the Reason for Choosing Madhumati Salt: Comparative study about why 25% salt customers use Madhumati salt is represented in the following table & figure:

60 50 40
% of the response

low price Goodwill of the company Availability of product Better quality in market Others
response of the customer

30 20 10 0

Figure: 2

16

Product
Low price Good will of the company Availability of product Better quality in market Others

Percentage of response
55 25 05 10 05

Table: 2
Customer mainly choose Madhumati salt because of low price. Its master cartoons price is lower than sundarban and globe salt. And due to low price it has greater demand in the market place especially in rural area.

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5.3 Reason For Not Choosing Madhumati Satt

Poor packaging 35 30 25
% of the 20 response 15

Poor quality

10 5 0
response of the customer

Brand name is not known Distribution of the company is not good Others

Figure: 3

Reason
Poor packaging Poor quality Brand name is not known Distribution of the company is not good Others

Percentage of Response
30 35 15 10 10

Table: 3
Most of the respondent claim for poor packaging of Madhumati salt , When labor do handle to load and unload the product some time its get burst and they do not have scalene machine to seal the bag again. On the other hand Globe salt did come up with lamination package which is rich, less chance to get burst and attractive and there is no

18

Chance to have food contamination. So it catches the attention of customers. Brand awareness is another reason where customers are less aware about the Madhumati.

5.4 Satisfaction Level with Availability of Madhumati Salt

50 45 40 35 30 % of the response 25 20 15 10 5 0
response of the customer

Highly satisfied Neutral Highly dissatisfied

Figure: 4 Satisfaction level

Highly Satisfied Neutral Highly dissatisfied

Percentage of response
40 48 12

Table: 4

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Customers are not satisfied with the availability of Madhumati salt, some time they do face problem of on time buy and some time company do stop their production. Actually this thing happens due to scarcity of raw materials. Raw salt procure from coxs bazaar , kutubdia, Mohashkhali, Teknaf, Baskhali and these are the only area where as 95% salt procure here. And all companies depend on these raw materials. When the scarcity appear that time price of raw salt goes up. If the price of salt goes up then the company can not continue production because it increases production cost. And if they increase of Madhumati salt then low sales appear.

5.5 Satisfaction Level With Availability Of Other Companies Product

40 35 30 25
% of the response

20 15 10 5 0
response of the customer

Highly satisfied Neutral Highly dissatified

Figure: 5

20

Satisfaction level
Highly satisfied Neutral

Percentage of response
35

40 Highly dissatisfied 25

Table: 5
Unlike Madhumati salt most of the company does not face problem to continue their production and if we look to the main competitor Globe which is situated in Meghnaghat. They Are also situated in the center part of the country and do not face problem for availability.

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5.6 Satisfaction level of MS promotional activities

40 35 30 25 % of the 20 response 15 10 5 0
response of the customer

Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied

Figure: 6 Satisfaction level

Extremely Satisfied Satisfied Average Not satisfied Extremely dissatisfied

Percentage of response
04 16 20 40 20

Table: 6

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Then came the question about the satisfaction level with Madhumatis promotional activities. Hardly 04 percent of the customer was extremely satisfied with the promotional activities of the company. Only 16 percent of customer were satisfied with the promotional activities of Madhumati salt . 20 percent of the customer had average feelings And 40percent of the customer were not satisfied at all.

5.7 Satisfaction level of other companies promotional activities.

40 35 30 25 % of the 20 response 15 10 5 0 response of the customer

Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied

Figure: 7

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Satisfaction level
Extremely Satisfied Satisfied Average Not satisfied Extremely dissatisfied

Percentage of response
22 40 20 12 06

Table: 7
The scenario is totally different when we look at the tally of competetiors satisfaction level. 40 percent of the respondents are satisfied with the promotional activituy and 20 percent of the respondents said that they had an average feelings about the promotional activities of the competitors.

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5.8 Satisfaction level of MS Companys product quality

40 35 30 % of the 20 response 15 10 5 0 Response of the customer 25

Extremely Satisfied Satisfied Average Not satisfied Extremely dissatisfied

Figure: 8 Satisfaction level

Extremely Satisfied Satisfied Average Not satisfied Extremely dissatisfied

Percentage of response
04 16 20 40 20

Table: 8

25 The scenario is totally different when we look at the tally of competitors satisfaction level. Only 16 percent of the respondent is satisfied with the product quality and 20 percent of the respondent said that they had a average feelings about the product quality activities of the competitors.

5.9 Satisfaction level of others company product quality.

45 40 35 30 % of 25 response 20 15 10 5 0 response of the customer

Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied

Figure: 9 Satisfaction level

Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied

Percentage of response
16 28 41 10 05

Table: 9

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The scenario is totally different when we look at the tally of competitors satisfaction level. 28 percent of the respondents are satisfied with the product quality and 41 percent of the respondents said that they had a average feelings about the product quality of the competitors. And only 10 percent of the respondents are not satisfied about the product quality.

5.10 Satisfaction level of sales people

40 35 30 % of the 20 response 15 10 5 0 response of the customer 25 Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied

Figure: 10 Level of satisfaction

Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied

Percentage of response
0 05 25 40 30

Table: 10

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Then we asked the distributor what they thought about the sales person. 05 percent of the respondents were satisfied with the sale people and 40 percent were not satisfied with the sales people. 25 percent have average feeling and 0 percent has extremely dissatisfied feeling. Hardly have they visited distributors and their task also to find out that every retail stores have Madhumati salt and also provide market report to the company.

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CHAPTER: 6 FINDINGS

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6.0 FINDINGS
6.1 Customers are unaware about madhumati salt
According to distributors customers are unaware of madhumati salt. They pointed out that lack of advertising is the reason for being unaware among customers.In opposite globe salt has strong advertising.

6.2 Poor packaging leads to low sales of Madhumati salt

Madhumati Salt use LLDPE liner low density packaging and this packaging is not hard and printing quality is not clear. On the other hand globe salt use lamination package which is hard and printing quality is good. This lamination package gives smart look and attracts more customer rather than LLDPE package.

6.3 Madhumati Salt is chosen because of low price

Low price is the mainly reason to choose Madhumati salt.Speciallly in rural area customer prefer low price. As long as the price is low they do not hesitate to buy Madhumati salt.

6.4 Very few are satisfied with Madhumati salt product availability
When the distributors place order to the company sometimes product is not provided to the distributor on time . And for this reason distributors cannot supply product to the retails stores and as a result they lose the market of Madhumati Salt. On the other hand most of the distributors are satisfied with the availability with the other companys product.

6.5 High transportation cost

Raw materials procure from very long distance. Company pay high fare to bring raw salt from slat field to factory .So to procure raw materials transportation cost insure more cost which effect on pricing.

6.6 Customer prefers gifts and reward ceremony as promotional materials

Most of the customer prefer Gifts and reward ceremony as promotional materials rather than discount. Again customers are not satisfied with Madhumatis promotion. But they are satisfied with competitor promotional activities.

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6.7 Higher profit margin influence retailer to sale other companys product
Not all customer sale globe and Mollah salt. we found few retailer sales only Madhumati Salt and those who sale Mollah,globe and other salt they prefer to sell globe and Mollah due to higher profit margin. From each carton of Mollah salt they receive normally .50tk and from globe they receive .60tk and from Madhumati they receive only .30tk. But this profit margin is not fixing.

6.8 Less frequent visit by sales people

Sales people are responsible to find that every retail stores have Madhmati salt and provide market report to the company. But sale people visit rarely the distributor market area. They also responsible for out door advertising like billboard, neon sign and wall writing etc.

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CHAPTER: 7 CONCLUSION

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7.0 CONCLUSION
In this part conclusion are drawn and supported on the basis of the findings. Based on research findings lack of proper promotional strategy was undertaken by the company compared to the competitors. Highest percentage of respondents showed satisfaction on the other companys promotion where as respondents have average feeling towards Madhumati salts promotional activities. By interviewing Respondents, its revealed that they prefer more to receive gifts and rewarded ceremony and this promotional activity is already performed by other company, here Madhumati salt considered lack of proper promotional strategy compare to the competitors. Poor production capacity and scarcity of raw materials is another problem for Madhumati salt. Madhumati salt is not available and can not provide to the distributor on the time through out the year. Highest percentage of respondents showed that product is not delivered on time. Respondents believe that poor packaging leads to low sales for madhumati salt. The package of madhumati salt is not tough enough and the printing quality is not good and clear. They do face problem with the package like when labor handle product for loading and unloading sometimes its get burst or leak. Besides these factors there are some factors which are playing for low sales such as lack of advertising, inefficient sales person and less frequent visit by sales person, higher transportation cost etc. To improve their sales company should consider this factor otherwise sale will decrease day by day.

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CHAPTER: 8 RECOMMENDATION

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RECOMMENDATIONS
The result of the present study provides some insights into how Madhumati salt can increase their sales. To improve their sales and to increase their market share they will have to emphasize on few factors which have been mentioned bellow.

8.1 Get Some Efficient Sales Person

Sometimes Company depends upon direct approach by the sales person for promotion. In other sense, the sales person reflects the company more than the owners do. So the first thing that the company has to get some effective sales person, who have the capacity to convince and will provide up to-date market report. Sometimes company makes decision on their report so if the sale people require training then they should provide proper training.

8.2 Advertisements
Some of the respondents claim that Madhumati has lack of advertisement in compare with Mollah and Globe salt. These two companies give ad in BTV and other private TV channel but currently MAdhumati salt is not giving advertisements. So lack of advertisement, the message is not delivered to the customer and the brand name remains unknown. So company should continue to give ad in BTV and other private channel. Again if we notice, then on the streets we will see that most of the shops have a neon sign stating the name of the shop. But if the notice carefully, we will see that the name of coke, Pepsi, fair & lovely, lux, etc remain at the button of the neon signs. Actually, the companies like pepsi, lever, coke sponsor these neon signs. Now consumer product like madhumati salt can do this as well. Another thing they can do is wall writing which is cheap and effective especially in outside the city area.

8.3 Improve Packaging

Good packaging attracts customer and its change the getup of the product. The quality of Madhumati salt packet is extremely poor. Respondents have huge objection on this package.Company should upgrade its packaging to avoid burst or leak. They can use Lamination packet for Madhumati salt. Now we see that Sundorban and Titas salt came in the market with lamination packet. This packet is high in quality and print also very clear which gives smart look to the product.

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8.4 Give discount or coupons

There is not a single person who does not like gift. Most of the respondent prefer coupons or low price. When retailer sales product to the customer, customer expect low price product. So discount or low price sometimes make them happy and hardly hesitate to buy other product. Provide discount or coupons to the customer for buying every five packet salt. And the gift could be t-shirt,toys,stiker etc.

8.5 Arrange reward ceremony program

Every six month Company can conduct reward ceremony program for the whole seller. Whole seller will rewarded based on their performance. Who will sell the highest amount then he would be given rewarded best distributor of the year. This thing will encourage whole seller to sale more Madhumati salt. In this program they can talk about the product. Market situation, about competitors. It is a good way to gather information about the current market customer Satisfaction.

8.6 Development of new unit

Company face some problem to supply their product in all over the country because their one production unit. Their production unit is not in central place in the country so they can not capture all over the countrys market. Their only one production unit situated in Damodor, Phultola, in Khulna. If the company want to fully satisfied to his consumer then development of a new plant is very much essential.

8.7 Increase production speed

It is another important recommendation to satisfy the customer. Now the Madhumati Salt Company produce high amount of industrial salt. So they can not satisfy their consumer properly. They should to provide lot of interest to his consumer and also about their satisfaction. Due to the production of industrial salt, they cant produce that amount of salt which are needed by the consumer in market place.

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APPENDIX

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QUESTIONNAIRE
Customer Name: Location: Date:
Q. Which of the following brand do you prefer to buy? a. Madhumati salt b. Globe salt c. Sundarban salt d. Pubali salt e. Titas f. Others..

Q. If you prefer MS brand ,tell the reason of preferring it? a. low price b. Goodwill of the company c. Availability of product d. Better quality in market. e. others.

38 Q. From which brand you do get more satisfaction? a. Madhumati salt b. Globe salt c. Sundarban salt d. Pubali salt e. Titas f. Others..

Q. If you dont buy MS product, the reason? a. Poor packaging b. Poor quality c. Brand name is not known d. Distribution of the company is not good E. others Q. Do you satisfied with the availability of MS product? Highly Satisfied 1 2 3 4 5 6 7 Highly Dissatisfied

Q. If you are satisfied with other companys product, please mention the name of that company. a. .. Q. Mention the satisfaction level of availability of other companys product. Highly 1 Satisfied 2 3 4 5 6 7 Highly Dissatisfied

39 Q. Are you satisfied with MS product quality? a. Extremely Satisfied b. Satisfied c. Average d. Not satisfied e. Extremely dissatisfied Q. Are you satisfied with other companys product quality? a. Extremely Satisfied b. Satisfied c. Average d. Not satisfied e. Extremely dissatisfied Q. Do you satisfied with MS promotional activities? a. Extremely Satisfied b. Satisfied c. Average d. Not Satisfied e. Extremely dissatisfied

40 Q. Are you satisfied with the other companys promotional activities? a. Extremely satisfied b. Satisfied c. Average d. Not satisfied e. Extremely dissatisfied Q. Are you Satisfied with sales people? a. Extremely satisfied b. Satisfied c. Average d. Not satisfied e. Extremely dissatisfied

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Tables used in data collection

Q. Which of the following brand do you prefer to buy?
Product Madhumati salt Globe salt Sundarban salt Pubali salt Titas salt Others Percentage of response 25 20 35 06 07 07

Q. If you prefer MS brand ,tell the reason of preferring it?

Reason Low price Goodwill of the company Availability of product Better quality in market Others Percentage of response 55 25 05 10 05

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Q. From which brand you do get more satisfaction?

Product name Madhumati salt Globe salt Sundorban salt Pubali salt Titas salt Others

Percentage of Response 25 20 35 06 07 07

Q. If you dont buy MS product, the reason?

Reason Poor packaging Poor quality Brand name is not known Distribution of the company is good Others Percentage of response 30 35 15 10 10

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Q. Do you satisfied with the availability of MS product?

Highly satisfied(1,2,3),Percenta ge of response 40 Neutral 4, Percentage of Highly dissatisfied(5,6,7), response Percentage of response

48

12

Q. If you are satisfied with other companys product, please mention the name of that company
. Percentage of Response Name Madhumati salt Globe salt Sundabon salt Pubali salt Titas salt Others 25 20 35 06 07 07

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Q. Mention the satisfaction level of availability of other companys product.

Neutral ,4, Percentage of Highly dissatisfied(5,6,7) Highly satisfied(1,2,3) response Percentage of response Percentage of response 35 40 25

Q. Are you satisfied with MS product quality?

Reason Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied Percentage of response 04 16 20 40 20

Q. Are you satisfied with other companys product quality?

Reason Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied Percentage of response 16` 28 41 10 05

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Q. Are you satisfied with MS promotional activities?

Reason Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied Percentage of response 04 16 20 40 20

Q. Are you satisfied with the other companys promotional activities?

Reason Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied Percentage of Response 22 40 20 12 06

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Q. Satisfaction level of sales people.

Reason Extremely satisfied Satisfied Average Not satisfied Extremely dissatisfied Percentage of Response 00 05 25 40 30

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10.0 BIBLIOGRAPHY
1. Philip Kotler-Principles of Marketing. Eight Edition(1999) 2. C. Merle Crawford- New products Management. (1998) 3. Hawkins, Best, Coney- Consumer Behavior. International Edition (2001) 4. Charles Hill & Gareth Jones Strategic Management . Fourth Edition (1998) 5. Lesikar, Pettit, faltley- Lesikars Basic Business Communication. Eight Edition (1998) 6. Leon Schiffman & Lesilile Kanuk- Consumer Behavior. Sixth Edition (2002) 7. William G. Zikmund- Business Research Method. Sixth Edition, 2003 8. Naresh K. Malhotra Marketing Research. International Edition (2003) 9.Philip Kotler- Advanced Marketing Management. International Edition. (1999) 10.Madhumatis internal data source 11. Annual report of Madhumati salt