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SUBMITTED TO: Prof. Marshal Sahni H.O.D. MBA-Telecommunications Management

SUBMITTED BY: SAURABH TEWARI Enroll. No. A1603710013 BATCH 2010 12

DATE: 20TH July 2011

Analysis of chairman speech

Bharti Airtel is one of Asias leading telecommunication service providers with presence in all the 22 licensed jurisdictions (known as Telecom Circles) in India and also in Sri Lanka and Bangladesh. The Company offers an integrated suite of telecommunication services to enterprise customers, in addition to providing national and international long distance connectivity.

Vision: By 2015 Airtel will be the most loved brand, enriching the lives of millions.
After fifteen years of successful operation and an impressive presence across the South Asian region, Bharti Airtel is ready to move to the next level. Their strategy is to focus on the emerging markets of Asia and Africa. They believe these markets will continue to be the growth engines of the telecom world, With its billion plus population, vast natural resources and a tele-density of less than 30%, Africa is going to be a market for the future and the next growth engine of the global economy. They have already successfully completed the acquisition of Zain Africa BVs operations in 15 countries having 42 mn customers for an enterprise value of USD 10.7 bn. They know there is a tremendous future potential in these markets. They already successful in Sri Lankan market. And then they entered the Bangladesh market by acquiring a majority stake in Warid Telecom. Brand Airtel has been well received in Sri Lanka, where the Company became the fastest growing telecom operator to cross one million customer mark within the first six months of operation. Now they are looking to launch the Airtel brand in Bangladesh and Africa soon. In the Indian market, 2009-10 was an unusual year for telecom industry. Only the customer base increased but the revenues failed to show corresponding growth. Several new operators have entered in the market. With 12-13 operators per circle, competition has reached a new peak. But still in this competitive scenario, they consistently focused on rural penetration. Now take a look of 3G auctionIn the auction for 3G and BWA spectrum, Airtel has won 3G spectrum in 13 circles for a total consideration of Rs 12,295.46 cr. And they are looking for pan India 3G footprint; they also secure their presence in key circles to drive their long-term growth plans. In the broadband wireless auction too they have secured a strategic presence across select circles to experiment with new technologies. As a part of corporate social responsibility, Bharti Foundation continued to drive their social agenda of imparting quality education to underprivileged children in rural India. Currently catering to approximately 30,000 students with 1,200 teachers in 236 schools across six states, they are on course to reach out to 100,000 students within a targeted timeframe.

Analysis of CEO (international) speech

In 2005 Mr. Manoj kohli had a vision To be the most admired brand in India and they done it in 2010 and also they become the market share leader. Now Bharti Airtel looking forward to set a new benchmark in Africa (15 countries, 42 mn customers, 15 different regulatory regimes, multiple time zones, different currencies and cultures) There is a huge growth potential in Africa and also the market is different from India and china, so they cant use the same model one size fits all in Africa, as Africa is really not one country but an exciting collection of several countries. They will have to evolve country-by-country strategies. Through Zains acquisition, they got some extremely exciting services, like ZAP that won the Best Mobile Money for the Unbanked Service award at GSMA, Barcelona and One Network and many others that would help us drive the telecom revolution in other emerging markets. Bharti Airtel has their old set principle that retains the soul of a small company and nurtures our entrepreneurial spirit. After the deal on June 8, 2010, they have moved swiftly to build a shared vision 2015 for Airtel in Africa. They approaches to the various banks, partners and employees in each of the 15 countries and have shared our vision and plans with them. that shows their enthusiasm and clear vision for success. Now its a challenge for Airtel to recreating their brand magic across the large population in the new continent