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The

2011
Usage data for 61 countries from Global TGI Covering 52 product categories Drawn from a total of more than 680,000 respondents Comparable research methodologies A small slice of what TGI has to offer
Click a category on the right to go straight to one of the six highlighted categories, or browse all 52 from the contents page.
Headache Remedies Internet

TGI product book

Potato Crisps

Credit Card

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Mobile Phones

This document is copyright of Global TGI 2011. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following: You may print or download to a local hard disk extracts for your personal and non-commercial use only You may copy the content to individual third parties for their personal use, but only if you acknowledge Global TGI as the source of the material You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

Beer

...and many more!

The 2011 TGI product book Introduction and Contents


elcome to this free publication of extracts from TGIs immense database of product usage information from around the world. We hope you enjoy this sample it illustrates just a small fraction of the potential that exists for analysis, but perhaps it will give you food for thought. The global TGI network consists of over 60 markets worldwide, with a total of over 800,000 respondent interviews conducted annually. The studies for each national market are available for use right now, and they contain a huge breadth of information. Almost all businesses will find something of value in TGI. The insights offered by TGI cover: Product and brand usage in 18 sectors, typically containing a total of around 400 product groups and 3,000 brands Leisure activities Use of services Media exposure and preferences Attitudes and motivations Demographics All TGI data is weighted to match known demographic profiles. Many of our media measures are national media currencies; where this is not the case, we re-weight to match the accepted currency. All studies follow standardised guidelines and formats, but with the flexibility to reflect local market needs and characteristics in full. TGI information is comparable across all markets, making it very easy to acquire revealing multi-country insights. Because TGI studies are syndicated, the costs are in effect shared between clients. Therefore you dont need to bear the cost of conducting a large-scale study alone. A wide variety of analysis possibilities exist, and we can tailor our information and insight packages so that they are based on the needs of individual brand owners. We can enhance TGI with custom adaptations. Its often possible to revisit TGI respondents with client-specific survey modules. Or we might use data fusion techniques to integrate your own custom projects with TGI, thereby extending the range of insights you can generate. Your research budget may be limited, but TGI can still help you extend your marketing horizon.

Contents
Click to go directly to that page Survey details Air Fresheners (Main Shoppers) Baby or Junior Food (Main Shoppers) Beer (18+) Mineral Water Wine (18+) Breakfast Cereals Chewing Gum Cigarettes Cleansing Creams, Lotions & Wipes (Women) Colas Oils for Cooking & Salad (Main Shoppers) Potato Crisps & Potato Snacks Deodorants/Anti-Perspirants Disposable Nappies/Diapers (Main Shoppers) Fabric Conditioners (Main Shoppers) MP3 Player Fizzy Soft/Energy Drinks (Excluding Colas) Foundation (Make Up) (Women) Hair Colour/Bleaches & Lighteners (Women) Hair Conditioners Hair Styling Gels, Mousses & Sprays Headache Remedies & Analgesics Household Cleaners (Main Shoppers) Ice Cream Indigestion/Heartburn/Stomach Remedies Instant Coffee Ready-To-Drink Fruit & Vegetable Juices Tomato Ketchup Lipstick/Lip Gloss (Women) Liquid Soap Mayonnaise Face Creams & Lotions (Women) Perfume/Eau de Toilette/Body Fragrance (Women) Shampoo Soup Feminine Hygeine Products (Women) Tea (Loose & Bags - including Herbal/Fruit Tea) Toothbrushes Toothpaste Vitamins & Other Supplements Washing Powders/Tablets/Liquids (Main Shoppers) Washing Up Liquid (Manual) (Main Shoppers) Yoghurt Car Credit Card (18+) Digital Camera DVD Player Electric Dishwasher Internet Use Microwave Mobile Phone PC at Home TGI consultancy sevices; contact details

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2011 Product Book Survey specifications


Country
Algeria Argentina Australia * Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway ** Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela

TGI measured universe


15+, 3 governorates 12+, Urban 14+, Metro and regional 15+, Urban 12+, Major metropolitan 15+, Urban 12+, Excl. territories 12+, Greater Santiago 15+, 36 urban cities 12+, 6 cities 15+, National 12+, National 12+, National 12+, Urban 15+, Urban 10+ , Excl land Islands 15+, Excl. Corsica 15+, Excl. offshore islands 15+, National 15+, Excl. Aegean & Lonian islands 12+ 14+, National 15+, Urban 10+, 9 cities 15+, Urban 18+ 14+ 12+ 15+, 3 governorates 15+, Urban 15+, 6 governorates 15+, 6 regions 15+ 12+, 3 metropolitan areas 10+ 15+ 15+, National 12+, Lima only 10+, Urban 15+ 15+ 12+ 15+, Urban 15+ 16+, Cities of 100,000+ 15+, 15 cities & towns 15+, National 15+ 14+, National 15+, National 16+, Urban of 8,000+ 11+, Urban 14+, Excl. Ceuta & Melilla 15+, National 15+, 3 governorates 12+ 12+ 15+, Urban 15+, 8 urban cities 18+, 48 continuous states 12+, 6 metro areas

Current annual sample size


2,744 10,178 22,000 1,400 19,456 11,739 12,000 3,490 80,100 4,014 3,000 15,000 2,100 1,998 6,202 2,174 5,000 24,000 10,000 11,000 5,100 16,000 31,000 13,000 4,500 10,000 10,000 8,800 3,150 10,000 4,000 4,000 10,000 12,415 12,000 2,000 10,000 3,000 8,000 36,000 5,000 8,000 1,500 3,000 54,282 7,000 5,000 4,700 8,600 5,700 15,000 9,000 10,000 15,000 3,000 10,000 9,000 15,000 5,000 24,000 4,480

Fieldwork period for this report


Jun 2008 - Sep 2008 2009 Jan 2009 - Dec 2009 2009 2009 Apr 2009 - Mar 2010 Oct 2008 - Sep 2009 2009 Jan 2009 - Dec 2009 2009 Jan 2009 - Dec 2009 Jan 2009 - Dec 2009 Jan 2010 - Jun 2010 2009 Apr 2008 - Dec 2009 Jan 2010 - Mar 2010 Jul 2009 - Sep 2009 Oct 2008 - Sep 2009 Oct 2008 - Sep 2009 Apr 2009 - Mar 2010 Jan 2009 - Dec 2009 Jan 2009 - Dec 2009 Jun 2008 - Sep 2008 Apr 2008 - Mar 2009 Sep 2009 - May 2010 Jan 2009 - Dec 2009 May 2009 - Jul 2009 2009 Dec 2007 - Mar 2008 2009 2010 Jul 2009 - Dec 2009 Jul 2008 - Jun 2009 2009 2009 2010 Jul 2008 - Jun 2009 2009 Jan 2009 - Dec 2009 Jul 2008 - Jun 2009 Sep 2009 - May 2010 Feb 2008 - May 2009 Dec 2007 - Jun 2008 2010 Dec 2009 - Apr 2010 Aug 2009 - Dec 2009 Jan 2009 - Dec 2009 Jul 2008 - Jun 2009 Jan 2009 - Dec 2009 Jan 2009 - Dec 2009 Apr 2009 - Nov 2009 Jun 2009 - Mar 2010 2009 2009 2008 Jan 2009 - Dec 2009 Jul 2009 - Jun 2010 Mar 2009 - Feb 2010 Jul 2009 - Dec 2009 Feb 2009 - Mar 2010 2009

Note: Product usage data is based on the broadest definition used in each country. In most cases, it is in the last 12 months. To preserve consistency, the figures in this booklet are based on individuals rather than households. * Australia survey is based on a sample of all online users

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2011 Product Book


Air Fresheners (Main Shoppers)
Percentage of main shoppers Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
9,503 6,471 6,258 109 8,244 707 5,635 1,253 7,519 2,252 1,874 2,704 359 573 2,757 25,110 19,052 15,995 775 771 2,848 3,209 956 3,001 1,497 13,229 417 673 960 477 1,257 5,570 405 592 1,253 2,157 10,338 963 1,824 192 1,692 18,838 5,000 1,622 546 1,247 618 9,711 3,929 8,305 887 1,506 3,463 1,661 167,687 2,052

Notes: Main shopper information is from total population in Taiwan and USA.

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2011 Product Book


Baby or Junior Food (Main Shoppers)
Percentage of main shoppers Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
1,852 475 593 17 4,931 142 552 154 5,263 715 892 1,077 217 1,066 518 2,489 3,791 962 145 240 451 1,901 1,181 576 201 680 148 391 181 128 298 1,338 86 118 294 1,108 1,798 411 201 62 418 6,127 2,129 179 440 347 2,844 93 1,822 520 401 735 519 1,345 401 15,615 685

Notes: Main shopper information is from total population in Taiwan and USA. Childrens Food for Croatia and Slovenia.

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2011 Product Book


Beer (18+)
Percentage of 18+ population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
783 9,868 8,811 56 29,176 2,487 13,521 1,984 47,858 5,910 2,141 5,365 3,495 1,514 211 26,121 27,293 36,262 4,787 1,912 3,369 7,771 1,705 5,047 1,967 25,144 18,322 1,011 740 1,291 1,246 14,094 1,742 563 2,559 3,941 10,471 16,643 3,322 1,034 99 1,831 29,168 6,332 2,860 1,176 2,598 1,019 3,967 21,364 28,648 5,335 5,244 13,754 5,307 824 97,353 4,019

Notes: Non-Alcoholic Beer for Bahrain, Iran, Qatar and Saudi Arabia. 20+ for Thailand, Phillippines, Croatia and Poland; 21+ for the USA; 25+ for Portugal.

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2011 Product Book


Mineral Water
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
10,277 9,517 2,499 409 42,244 3,012 13,415 2,580 80,931 7,307 2,650 7,409 3,399 2,438 5,553 2,819 42,320 24,827 59,449 5,373 4,020 5,847 54,691 41,210 9,012 2,906 41,396 17,259 832 3,151 1,231 2,239 10,253 11,572 1,694 797 3,157 5,428 18,223 25,353 5,638 999 554 2,506 38,768 12,438 4,099 2,719 3,792 884 8,775 19,428 25,855 5,578 659 4,632 2,721 26,538 3,845 137,249 6,529

Notes:

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2011 Product Book


Wine (18+)
Percentage of 18+ population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
345 6,079 8,062 20,417 1,211 13,635 1,663 20,976 2,933 2,120 5,101 3,737 592

35,967 30,358 33,346 4,989 1,546 2,527 3,646 992 2,251 21,009 7,004 188 637 673 2,374 1,803 619 2,770 2,385 2,062 12,000 3,459 156 2,005 28,871 2,910 608 2,701 1,052 2,183 3,786 20,904 5,452 2,747 2,413 72,175 1,116

Notes: Purchasing for Sweden. 20+ for Thailand, Phillippines, Croatia and Poland; 21+ for the USA; 25+ for Portugal.

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2011 Product Book


Breakfast Cereals
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
6,616 5,238 13,367 212 18,782 932 24,827 1,799 6,693 2,073 3,170 4,297 1,833 1,917 2,498 17,842 26,225 17,732 2,398 2,415 3,143 17,569 22,957 3,541 2,935 10,254 3,942 550 1,779 944 597 2,270 31,160 2,061 681 2,710 3,186 9,190 14,670 3,752 3,141 317 2,208 12,097 7,394 1,837 1,880 1,304 740 15,475 7,030 14,536 5,738 1,340 342 1,145 8,738 2,424 212,941 6,155

Notes:

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2011 Product Book


Chewing Gum
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
15,386 9,610 3,202 270 38,896 2,360 18,266 2,209 59,374 7,796 2,619 4,907 3,496 2,278 16,445 2,867 26,954 22,084 22,679 4,257 2,963 4,328 40,452 18,310 10,798 2,411 23,170 20,363 1,624 5,376 1,597 2,306 1,905 29,717 321 712 2,504 4,468 18,876 15,164 4,426 2,072 370 1,969 28,047 10,132 3,981 2,617 1,173 9,284 20,767 21,219 5,000 4,925 3,637 8,983 28,219 2,463 132,205 6,473

Notes:

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2011 Product Book


Cigarettes
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
3,889 5,070 61 12,714 2,199 5,752 1,594 29,450 2,446 1,205 2,327 1,164 646 6,458 702 8,748 11,324 20,724 2,774 2,164 11,102 12,971 3,489 692 10,893 11,173 649 356 411 900 8,317 411 991 1,664 8,253 7,948 1,773 387 76 885 16,788 2,688 2,368 1,232 443 3,174 8,260 9,481 1,282 1,708 4,080 8,749 14,805 493 39,478 1,996

Notes: Cigarettes questions are only asked to 18+ in Hungary,Turkey.

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2011 Product Book


Cleansing Creams, Lotions and Wipes (Women)
Percentage of women Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
4,520 3,042 5,292 104 10,626 1,100 8,361 705 29,404 1,748 1,157 2,471 534 1,825 19,040 16,946 20,852 2,106 2,168 1,399 8,545 6,436 2,616 1,109 9,721 19,844 492 1,128 641 755 4,397 3,625 880 524 1,404 896 1,925 4,792 1,698 1,022 170 1,489 15,891 3,288 1,131 615 1,265 347 4,760 12,569 10,492 1,506 7,525 27,081 7,522 1,199 67,795 1,500

Notes:

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2011 Product Book


Colas
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
13,896 12,838 9,408 290 47,862 3,066 15,047 3,404 62,298 6,722 2,674 4,792 3,735 2,339 22,359 31,036 26,872 37,015 5,118 4,141 3,981 78,935 21,120 7,441 2,625 25,990 18,867 1,518 5,406 1,482 2,335 7,441 31,752 2,145 882 4,900 33,901 16,340 4,549 1,904 437 1,922 20,381 8,857 3,532 2,220 2,965 944 12,444 23,534 27,431 5,802 4,213 2,257 36,698 35,030 2,823 171,779 5,338

Notes:

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2011 Product Book


Oils for Cooking and Salad (Main Shoppers)
Percentage of main shoppers Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
13,753 9,958 13,886 191 32,616 2,001 9,581 1,911 100,310 5,119 2,510 5,225 2,330 1,323 12,167 2,928 35,500 25,137 36,090 2,768 2,449 4,401 32,992 12,833 8,346 1,996 19,968 17,288 786 1,627 1,405 1,000 5,223 17,542 655 2,775 2,574 14,031 20,554 1,609 3,076 288 2,237 25,587 8,378 3,015 1,723 2,575 899 12,421 17,770 16,342 4,121 1,743 13,981 29,294 16,288 2,623 205,473 3,948

Notes: Main shopper information is from total population in Taiwan and USA.

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2011 Product Book


Potato Crisps and Potato Snacks
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
11,472 10,330 9,132 329 43,832 1,342 22,062 2,807 27,378 7,544 2,518 6,192 4,238 2,044 21,483 2,916 42,757 41,519 42,076 4,223 3,997 4,222 75,634 18,259 10,704 3,042 18,834 23,094 1,700 2,818 1,975 2,216 7,696 28,471 1,511 1,168 3,201 4,631 29,591 12,998 5,041 1,833 494 2,843 22,242 10,331 4,157 2,794 2,535 14,454 13,485 31,000 5,904 3,969 4,442 25,290 26,153 3,233 190,652 5,679

Notes:

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2011 Product Book


Deodorants and Anti-Perspirants
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
21,110 17,639 14,769 352 60,095 3,186 25,021 4,104 9,703 3,087 6,284 4,334 2,798 19,124 42,489 44,591 58,129 5,363 1,569 6,411 28,754 18,503 7,751 3,368 41,325 6,904 1,739 2,971 1,841 2,491 5,778 36,664 1,302 1,293 5,524 21,855 25,195 6,147 3,191 416 3,219 43,628 10,331 4,823 1,316 3,303 1,304 15,517 6,057 34,686 6,266 5,472 27,058 23,257 3,110 202,856 8,317

Notes:

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2011 Product Book


Disposable Nappies or Diapers (Main Shoppers)
Percentage of main shoppers Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
2,980 988 1,392 31 5,917 120 1,286 322 4,163 686 362 482 259 327 2,017 4,552 3,582 989 507 569 1,446 1,384 367 3,191 271 424 233 215 1,037 2,957 193 116 607 3,418 1,927 232 347 100 347 2,402 3,103 233 295 169 134 2,788 1,197 1,764 593 759 1,593 2,203 3,674 583 27,439 692

Notes:

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2011 Product Book


Fabric Conditioners (Main Shoppers)
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
5,623 5,782 4,936 108 27,505 1,312 7,805 915 28,991 3,406 2,405 6,868 1,253 725 2,970 22,435 18,942 30,265 2,584 1,813 4,069 1,008 10,434 4,914 1,728 15,446 13,342 381 695 1,092 654 2,586 15,481 515 1,157 10,852 17,921 1,423 2,870 200 1,585 14,893 5,934 2,856 859 2,305 808 10,713 14,418 14,372 653 3,598 21,616 10,847 1,816 176,073 3,438

Notes:

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2011 Product Book


MP3 Player
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
3,257 2,868 8,453 70 16,762 176 7,862 1,429 12,908 2,786 806 1,840 2,355 469 3,357 13,679 16,686 15,842 718 1,698 1,821 8,632

1,673 12,608 10,005 85 433 391 666 4,733 402 1,876 1,493 3,207 5,559 2,872 560 63 1,157 6,156 1,961 1,068 1,301 1,207 385 1,974 9,939 16,548 650 3,240 3,826 4,731 1,051 72,454 1,783

Notes:

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2011 Product Book


Fizzy Soft / Energy Drinks (excluding Colas)
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
18,214 12,405 7,916 340 49,454 2,969 14,768 2,157 54,785 8,405 2,824 5,392 4,217 2,192 25,527 3,148 27,013 29,236 31,036 4,458 3,162 4,731 69,098 34,241 8,110 2,619 25,157 16,695 1,753 5,077 1,962 2,286 5,403 25,061 2,558 822 861 5,174 24,113 16,101 3,903 2,490 252 2,299 28,722 11,127 3,678 1,912 2,727 1,076 12,500 23,979 25,334 6,135 2,879 4,545 29,247 26,759 3,318 157,067 5,749

Notes:

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2011 Product Book


Foundation (Make-Up) (Women)
Percentage of women Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
4,655 3,514 4,925 103 14,461 768 6,537 682 7,758 3,417 855 1,674 2,027 813 3,950 11,865 17,019 17,813 2,061 1,299 1,043 13,005 7,221 4,365 1,474 13,848 18,126 682 721 663 1,452 8,899 838 564 1,054 3,399 6,516 1,259 1,411 169 1,539 17,457 4,150 1,537 814 866 310 3,157 12,326 11,113 3,106 2,094

5,837 1,126 72,056 1,829

Notes:

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2011 Product Book


Hair Colour / Bleaches and Lighteners (Women)
Percentage of women Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
4,714 4,281 1,924 66 18,364 997 5,122 1,444 12,399 3,350 1,101 2,169 1,118 583 3,185 9,931 8,087 7,373 2,271 726 1,534 8,824 2,126 3,664 1,243 7,633 6,872 494 280 374 790 471 8,187 272 255 569 1,422 3,032 6,862 751 887 81 539 18,740 2,822 1,879 159 1,271 523 2,348 3,812 8,341 1,795 1,318 1,135 7,015 6,434 619 35,366 1,837

Notes:

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2011 Product Book


Hair Conditioners
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
7,365 13,756 10,955 186 45,616 1,229 15,314 2,914 23,046 4,794 1,807 2,245 2,580 1,621 13,971 14,967 25,872 20,964 2,081 3,383 2,274 20,818 4,185 6,402 2,280 14,965 29,931 681 1,731 1,073 1,011 975 12,029 1,224 721 3,370 16,902 11,274 3,229 2,510 182 2,035 23,352 5,517 2,235 1,734 1,084 7,356 13,046 4,309 1,326 27,403 13,302 1,747 113,279 5,929

Notes: Only women are measured for Kenya and Serbia.

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23

2011 Product Book


Hair Styling Gels, Mousses and Sprays
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
8,400 2,260 5,526 99 15,420 845 13,137 716 10,120 3,638 2,036 3,390 2,725 940 4,482 21,738 22,662 38,554 3,872 1,853 1,959 14,912 8,435 6,609 1,512 13,269 22,377 877 962 748 1,307 3,123 22,315 314 748 2,186 882 4,594 10,979 2,223 1,691 103 1,792 16,889 4,121 2,817 1,479 1,950 564 4,457 8,816 14,033 4,255 3,044 1,755 12,563 878 112,688 3,342

Notes: Women filter for Kenya.

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24

2011 Product Book


Headache Remedies and Analgesics
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
14,688 10,619 7,632 327 46,268 2,924 17,934 2,852 9,471 6,183 2,555 5,700 4,205 1,923 20,428 45,646 35,628 53,205 5,673 1,833 5,327 71,514 37,926 9,935 2,739 17,860 9,635 1,836 5,937 1,764 12,138 18,251 2,423 1,017 3,726 25,231 19,083 4,638 2,791 363 2,629 35,478 11,173 1,768 2,880 1,054 12,300 6,935 27,540 5,806 5,491 2,486 42,836 32,917 3,139 181,116 6,089

Notes:

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2011 Product Book


Household Cleaners (Main Shoppers)
Percentage of main shoppers Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
10,513 8,228 8,352 140 29,883 1,732 9,826 1,802 65,747 4,323 2,470 4,439 2,133 1,001 4,923 33,770 26,494 36,230 2,770 2,646 3,843 28,743 7,717 1,844 13,391 14,768 401 1,420 1,039 1,043 2,560 15,891 718 1,823 17,249 1,583 2,953 260 2,267 24,039 6,829 2,145 1,833 2,098 899 11,013 14,970 4,802 1,330 3,872 16,566 9,517 2,064 174,679 3,819

Notes: Main shopper information is from total population in Taiwan and USA.

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26

2011 Product Book


Ice Cream
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
15,277 14,525 7,151 102 51,832 3,144 19,260 3,376 76,310 7,679 3,155 6,378 4,605 2,532 18,903 3,450 37,872 31,742 37,830 5,698 3,749 4,347 85,055 21,774 11,363 3,102 24,334 16,229 1,646 2,589 1,537 2,369 9,012 25,554 667 879 3,368 5,765 26,832 23,085 5,766 2,397 188 2,658 40,386 8,034 4,725 2,877 3,065 1,404 13,683 22,907 24,254 5,634 3,251 1,925 19,169 27,376 3,223 200,863 5,540

Notes:

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27

2011 Product Book


Indigestion / Heartburn / Stomach Remedies
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
5,540 2,638 22,681 846 7,329 1,489 12,342 3,808 934 1,263 1,400 1,585 4,507 25,063 17,805 22,370 1,034 698 1,520 46,552 20,365 3,882 386 3,796 9,510 2,255

4,826 12,954 594 2,696 5,978 6,341 1,702 1,571 1,482 16,748 1,222 617 335 8,069 4,587 11,769 1,977 1,594 9,432 103,093 4,588

Notes:

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2011 Product Book


Instant Coffee
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
9,898 7,826 10,137 242 14,013 1,772 9,201 2,655 28,347 4,727 1,814 3,630 2,780 2,175 11,375 15,192 22,547 16,075 5,137 1,933 2,185 52,590 28,770 4,677 3,055 2,869 20,464 1,346 3,195 1,464 1,872 8,200 24,917 2,188 552 3,970 14,523 4,086 800 375 1,712 41,399 9,563 2,336 2,476 1,779 530 12,897 24,735 18,137 2,744 3,450 2,423 27,374 20,705 2,400 63,259 2,391

Notes:

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29

2011 Product Book


Ready-to-Drink Fruit and Vegetable Juices
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
19,965 9,870 9,965 391 44,839 1,875 11,691 2,688 63,971 8,028 3,156 5,068 4,399 2,314 21,439 43,340 24,561 40,868 5,535 3,932 4,922 23,142 13,641 11,084 2,951 20,935 23,757 1,806 2,427 1,619 2,476 8,248 27,800 2,601 670 3,333 5,337 17,297 21,017 4,072 2,690 521 1,906 45,446 11,030 3,796 2,455 2,706 1,352 8,242 25,612 23,988 5,846 4,824 2,140 12,546 30,156 3,569 200,522 7,545

Notes: Includes concentrate in Philippines, Latina 8 countries.

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30

2011 Product Book


Tomato Ketchup
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
8,417 6,627 11,720 375 39,677 2,296 23,499 2,464 8,038 2,613 7,662 4,453 1,951 13,236 19,145 23,721 35,403 4,115 6,422 54,670 15,052 10,287 3,026 7,044 15,834 1,782 3,508 2,135 2,576 8,614 31,205 1,319 614 3,191 2,637 34,408 25,873 4,334 2,929 496 2,095 46,690 11,126 4,480 2,487 3,767 1,110 16,586 15,279 19,510 6,324 4,588 15,131 8,216 3,534 213,011 6,667

Notes:

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31

2011 Product Book


Lipstick / Lip Gloss (Women)
Percentage of women Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
8,821 6,368 6,009 149 26,457 1,644 9,337 1,416 15,328 4,327 1,563 2,705 2,047 1,103 7,418 17,562 19,482 24,540 3,040 1,608 1,893 28,396 13,779 4,978 1,478 15,771 17,775 864 1,899 770 1,130 3,923 12,546 1,115 550 2,474 10,745 9,373 2,139 1,402 218 1,526 24,608 5,630 2,091 1,155 1,342 344 6,968 13,028 15,106 2,808 2,772 2,413 9,321 1,690 88,007 3,217

Notes:

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32

2011 Product Book


Liquid Soap
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
14,545 2,810 7,834 341 21,785 2,125 7,614 2,938 3,737 1,968 5,642 4,545 721 7,040 39,348 42,059 47,877 5,753 5,059 4,776 31,411 8,224 10,914 3,221 39,301 8,742 1,738 1,916 1,939 2,093 5,482 7,724 876 1,267 1,301 1,946 16,464 5,124 1,657 438 3,207 32,268 9,841 3,348 2,097 2,888 1,409 8,217 29,380 6,350 4,919

11,589 2,997 192,748 2,811

Notes:

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33

2011 Product Book


Mayonnaise
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
17,474 15,672 266 50,667 3,053 22,765 3,592 7,859 2,883 7,562 4,337 2,349 5,343 23,939 15,723 29,153 3,271 6,191 10,653 1,112 12,379 2,980 11,698 16,763 1,454 581 1,729 2,477 4,902 35,944 583 2,844 5,269 26,438 26,393 4,688 2,833 386 2,047 54,867 9,970 4,135 3,548 1,231 16,395 10,896 28,055 5,422 3,846

5,559 2,513 190,778 8,180

Notes:

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34

2011 Product Book


Face Creams and Lotions (Women)
Percentage of women Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
5,951 4,704 6,249 154 19,033 1,391 9,059 1,140 42,595 2,378 1,445 3,311 2,328 629 9,056 21,704 21,724 29,747 2,580 2,106 2,403 24,160 7,066 5,821 1,672 19,392 19,457 809 2,302 785 901 2,179 5,665 1,429 651 1,786 1,206 1,981 12,462 2,906 1,067 214 1,698 25,380 4,162 2,508 1,323 1,796 711 7,362 11,884 15,923 2,963 2,128 15,474 11,052 1,589 97,561 1,291

Notes:

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35

2011 Product Book


Perfume / Eau de Toilette / Body Fragrance (Women)
Percentage of women Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
9,907 3,880 6,722 163 19,058 1,725 8,237 1,696 5,909 6,540 879 3,187 2,130 1,212 8,524 23,710 22,013 30,772 2,980 950 2,554 19,038 13,912 4,983 1,581 16,795 4,827 850 1,845 712 1,329 2,653 13,003 1,802 679 1,516 1,969 14,153 12,560 3,062 357 243 1,641 22,997 5,391 2,302 1,014 1,701 583 5,865 3,991 19,275 2,622 2,698 904 1,133 11,445 1,699 84,651 1,824

Notes:

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36

2011 Product Book


Shampoo
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
21,901 18,374 14,572 406 58,963 3,918 26,987 4,250 99,057 9,591 3,404 7,527 4,540 2,804 22,768 48,718 40,709 62,933 6,944 5,223 7,040 93,188 43,452 12,845 3,726 39,834 42,785 2,216 2,344 2,070 2,732 13,133 36,797 1,543 1,310 6,390 34,920 29,412 6,498 3,106 541 3,254 54,688 12,440 5,292 1,860 3,914 1,524 11,428 28,624 37,519 6,430 5,979 17,541 45,913 37,993 3,805 206,706 8,002

Notes: Women filter for Kenya.

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37

2011 Product Book


Soup
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
8,476 6,164 9,132 294 17,415 1,872 21,043 2,820 7,088 4,781 2,955 5,393 3,686 384 4,393 897 22,055 40,371 50,797 1,297 2,879 4,180 30,787 128 3,570 1,711 2,163 14,512 1,775 466 1,828 2,275 2,161 11,508 114 1,260 3,388 1,631 3,857 15,679 1,130 2,339 308 3,091 21,438 10,447 4,399 1,309 2,473 1,394 15,176 608 18,766 4,956 4,777 400 8,795 2,545 198,074 4,464

Notes:

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38

2011 Product Book


Feminine Hygiene Products (Women)
Percentage of women Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
9,149 6,244 5,006 172 26,492 1,435 9,495 1,607 36,308 4,429 1,281 3,007 1,870 1,324 12,748 18,699 17,354 20,518 2,762 2,396 2,886 47,812 14,732 5,385 1,308 14,147 996 3,016 804 1,257 5,384 15,971 656 503 2,636 13,558 11,599 2,815 1,111 249 1,398 22,806 5,608 2,069 1,352 1,555 578 6,936 13,860 15,414 2,538 2,933 6,768 18,693 15,504 1,749 61,078 3,392

Notes:

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39

2011 Product Book


Tea (Loose and Bags, including Fruit and Herbal Tea)
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
13,501 14,707 11,073 392 26,354 2,455 16,902 3,950 2,781 3,011 7,906 3,892 1,445 30,708 3,075 26,521 24,665 26,782 3,468 4,161 6,611 89,446 42,827 12,820 3,385 27,297 31,870 2,132 6,477 2,124 2,592 9,401 11,531 2,830 684 3,067 5,540 29,460 5,068 535 2,197 55,888 12,505 4,847 2,940 3,837 1,404 13,725 19,821 5,817 6,273 1,204 1,331 13,897 3,659 171,012 4,020

Notes:

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40

2011 Product Book


Toothbrushes
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
21,455 18,664 14,838 428 62,577 4,019 24,279 4,231 101,272 10,433 3,402 8,567 4,655 3,017 22,677 47,597 47,886 63,487 6,843 5,169 7,054 98,637 43,470 12,625 3,176 48,806 43,137 2,085 7,053 2,213 2,740 14,411 38,232 32 1,366 6,368 35,808 28,688 6,661 3,196 579 3,428 56,102 12,682 5,233 3,779 4,332 1,499 15,971 29,166 37,892 6,511 6,160 17,557 55,331 38,614 3,899 209,421 8,395

Notes:

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41

2011 Product Book


Toothpaste
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
21,480 18,752 15,186 428 62,972 3,925 26,880 4,242 101,398 10,484 3,399 8,604 4,639 3,010 23,105 49,555 47,826 63,379 6,856 5,326 7,090 98,502 43,446 12,650 3,767 48,318 42,819 2,074 7,064 2,208 2,743 14,470 38,441 1,684 1,337 6,395 35,896 28,842 6,661 3,228 578 3,360 56,040 12,697 5,233 3,779 4,364 1,512 17,068 29,567 37,551 6,580 6,146 17,571 55,894 38,879 3,892 207,275 8,437

Notes:

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42

2011 Product Book


Vitamins and Other Supplements
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
1,942 7,283 11,621 4,061 10,807 829 12,476 4,773 1,892 3,406 3,558 1,608

14,270 18,564 15,526 650 1,132 2,766 12,147 14,395 4,262 1,395 4,813 14,823 759

1,865
1,516 11,608 6,068 905 1,002 1,604 22,896 3,495 1,569 1,790 711 4,697 8,645 3,522 3,545 2,220 1,489 6,360 126,948 4,588

4,674 8,003 1,848 504

Notes:

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43

2011 Product Book


Washing Powders /Tablets / Liquids (Main Shoppers)
Percentage of main shoppers Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
15,344 7,880 11,066 187 28,830 1,173 10,797 1,738 101,391 4,095 2,499 5,336 4,168 1,306 12,318 35,192 26,621 37,000 2,772 2,531 4,380 33,507 13,115 7,473 1,951 19,429 17,483 862 1,022 1,406 1,111 5,412 16,727 1,173 714 2,112 14,525 20,068 1,620 3,181 284 2,247 25,550 8,716 3,076 1,944 2,661 889 11,584 16,700 16,351 4,280 2,013 12,065 29,698 16,074 2,619 218,006 3,480

Notes: Main shopper information is from total population in Taiwan and USA.

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44

2011 Product Book


Washing Up Liquid (Manual) (Main Shoppers)
Percentage of main shoppers Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
14,435 9,065 7,127 192 30,800 1,980 9,793 1,854 99,357 4,769 2,457 5,206 2,213 1,216 12,189 34,479 27,059 34,778 2,705 2,632 4,266 1,824 7,966 8,239 1,990 18,882 16,634 840 624 1,407 1,080 4,872 16,978 923 712 2,487 8,632 20,462 1,590 3,119 284 2,266 25,145 8,762 3,014 1,876 2,615 885 12,546 14,940 4,828 1,980 11,682 29,761 15,095 2,566 194,840 3,542

Notes: Main shopper information is from total population in Taiwan and USA.

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45

2011 Product Book


Yoghurt
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
13,691 10,094 384 45,112 1,946 21,842 3,178 55,834 8,437 3,210 7,636 3,950 2,453 25,377 3,226 33,905 34,985 59,177 5,245 1,675 4,891 38,141 22,056 12,879 3,040 25,360 28,145 3,646 2,134 3,227 29,541 1,472 1,052 3,092 5,566 3,743 22,886 5,496 1,153 544 2,633 24,316 11,611 5,234 1,598 3,669 1,457 15,118 20,611 33,507 5,621 672 27,503 14,176 3,693 127,707 4,941

Notes: Including Milk Flan in Taiwan; Yoghurt Cream and Drink for Thailand.

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46

2011 Product Book


Car
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
9,738 5,944 13,466 309 26,085 2,016 23,066 1,846 11,722 3,077 2,656 5,283 4,186 735 3,577 3,105 45,330 38,328 55,421 5,450 1,005 3,597 7,621 2,858 7,683 2,963 42,085 24,170 919 316 1,881 2,149 5,495 19,604 524 1,110 3,372 1,068 3,217 17,935 6,177 2,307 525 3,116 25,926 11,298 3,751 725 2,454 1,289 4,451 23,737 32,337 5,987 2,635 10,081 7,504 12,352 2,575 203,280 2,944

Notes:

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47

2011 Product Book


Credit Card (18+)
Percentage of 18+ population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
429 5,211 10,090 65 34,017 321 18,204 1,681 19,485 2,031 987 1,180 3,935 516 350 2,554 12,159 34,220 16,793 1,026 3,211 1,056 5,645 794 6,286 3,152 7,765 30,878 66 44 375 305 1,347 4,328 2,026 786 2,123 1,158 879 3,599 2,255 754 139 2,207 4,893 1,805 1,013 1,526 536 638 4,885 23,188 18,973 6,113 342 5,288 1,686 11,090 1,024 145,882 1,458

Notes:

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2011 Product Book


Digital Camera
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
2,820 2,485 13,087 127 15,822 890 17,041 1,184 36,838 1,869 1,825 3,712 3,757 491 1,965 2,589 33,957 30,249 33,422 2,682 3,865 2,893 3,997 3,188 3,044 2,683 23,671 26,593 202 184 570 709 2,061 6,924 1,996 764 3,048 1,847 5,615 12,009 4,331 968 113 2,203 28,562 1,734 1,776 2,574 1,573 971 2,227 18,355 18,320 6,043 658 10,762 6,662 3,289 1,611 109,695 1,165

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2011 Product Book


DVD Player
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
7,138 11,236 13,459 218 51,582 1,150 20,663 3,534 55,055 8,285 2,402 4,329 4,057 2,305 1,192 3,035 35,140 36,880 43,247 5,541 3,411 3,309 27,531 12,666 8,756 2,571 32,112 23,463 361 3,865 670 1,223 31,138 2,618 864 2,999 5,396 19,623 17,463 3,652 1,618 194 2,684 20,300 2,553 3,127 3,150 2,092 985 8,272 7,725 29,154 3,439 1,566 11,678 21,139 7,861 1,592 200,038 6,388

Notes: DVD and VCD Player together for Kenya.

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2011 Product Book


Electric Dishwasher
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
1,557 587 7,881 41 3,444 258 15,486 176 663 541 1,314 2,334 3,498 97 609 2,757 26,267 20,276 47,270 2,160 871 1,454 2,148 1,469 21,738 9,807 60 64 584 132 1,065 1,799 618 3,148 58 227 3,419 4,276 44 109 2,321 1,992 1,788 989 184 388 791 1,861 2,369 19,476 4,840 2,366

14,392 650 136,186 709

Notes:

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2011 Product Book


Internet Use
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
8,863 9,654 17,838 196 34,674 2,073 23,256 2,577 57,242 5,923 1,952 5,338 4,122 1,370 4,835 3,614 38,618 38,480 39,007 2,592 4,124 3,692 17,338 7,565 4,664 3,009 20,834 34,176 503 1,752 1,423 1,149 3,379 17,905 3,233 977 3,346 4,092 11,803 14,435 4,873 1,156 418 2,794 29,927 6,261 2,384 2,529 2,421 1,003 4,559 30,971 22,599 6,371 1,908 11,282 10,672 18,344 2,680 137,922 3,234

Notes:

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2011 Product Book


Microwave
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
6,860 6,657 14,844 303 29,616 2,309 20,696 3,357 66,079 4,597 1,683 7,325 3,618 1,328 2,611 37,418 43,508 58,322 4,523 3,713 6,249 7,522 893 3,874 2,789 26,127 24,754 703 478 1,565 1,806 2,567 25,551 2,768 1,227 2,895 2,814 3,825 14,891 6,054 2,095 406 3,089 38,124 9,393 1,708 2,370 4,043 872 9,831 26,225 34,746 6,414 4,432 8,670 6,111 2,810 198,690 5,905

Notes:

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2011 Product Book


Mobile Phone
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
19,696 13,375 16,508 413 47,378 3,712 18,609 3,415 90,225 9,324 2,964 7,944 4,466 2,116 20,569 3,509 41,494 45,388 49,694 6,389 5,168 6,445 64,414 20,423 10,173 3,478 46,003 39,788 1,987 5,516 2,188 1,849 10,613 24,677 2,938 1,313 3,751 4,548 20,724 22,630 6,598 2,235 554 3,395 50,892 12,695 4,772 3,457 4,001 1,483 14,370 34,255 34,744 6,921 5,320 15,198 40,346 34,818 3,817 198,796 5,619

Notes:

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2011 Product Book


PC at Home
Percentage of total population Users in 000s
Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela
6,557 7,383 17,211 224 32,405 2,088 22,936 2,659 69,805 4,872 2,179 4,829 4,218 1,266 8,994 3,565 39,138 39,427 43,365 3,380 4,785 4,006 11,100 5,880 8,466 3,203 27,285 28,214 722 475 1,541 1,398 4,210 15,155 2,798 980 3,441 2,629 6,331 16,004 5,922 1,272 422 2,821 38,540 8,035 3,514 3,190 2,373 1,096 3,688 32,444 27,973 6,477 2,810 14,351 8,168 19,170 2,337 184,687 2,805

Notes:

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2011 Product Book


Fast and flexible customer intelligence from TGI
TGI offers a range of ways for international clients to access its extensive information resources:

TGI consulting solutions include: Market Overview


Provides fundamental market insights if you are looking to expand into new territories or new categories. - Population statistics - Size and category composition - Category trends - Demographic category profile - Brand leaders

TGI databases
Some clients prefer to have in-house access to our databases. Using our specially-written analysis software you can explore questions such as: How your customers think What drives consumer choice What you need to know when launching a new product Your ideal marketing partners How your brand could enter a new territory

Brandscape
Offers enlightenment on the key brands driving a category, both in terms of their users and their positioning. - Category overview - Brand leaders - Brand and category penetrations - Brand and category demographic profiles - Trends - Brand map

Re-contact or fusion
We can enhance TGI with custom adaptations. Its often possible to revisit TGI respondents with client-specific survey modules. Or we might use data fusion techniques to integrate your own custom projects with TGI, thereby extending the range of insights you can generate.

The Competitive Environment


Throws light on the interrelation between competing brands within a category. - Brand leaders - Brand and category trends - Brand duplication - Brand loyalty - Brand footprints

TGI consulting
Other clients prefer to use our consulting services. We actively engage in dialogue in order to provide actionable customer intelligence. We will lighten your load by: Providing answers quickly and cost efficiently TGI consulting uses robust and high quality data that have already been collected. This enables fast and cost-efficient project turnaround. Letting us do the work In a world where internal resources are scarce or at a premium, our analysts can provide the support you need. We will take your brief, mine the data, and provide you with actionable insights. TGI consulting offers tailor-made solutions. By harnessing the power of in-house and other data sources and applying these flexibly to a range of applications, we have the tools to meet your product needs.

User 360
Enlightens you on consumers beyond demographics, thereby enabling you to get under the skin of your existing or potential customers. User 360 offers insights into consumers lives, their interests and their outlook on life. - Attitudinal profiles - Leisure pursuits and holidays - Music and film preferences - Editorial interests - Sporting preferences

Key Drivers
Tells you why consumers might choose one brand over the competitive set, and points to the motivations driving the behaviour of a given target group. - Demographic profiles - Lifestage profile - Key factor identification - Attitudinal profiles of target - Brand map - Life Values - Influencing factors

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Fast and flexible customer intelligence from TGI


TGI sector coverage:
Food Household Products Pets and Pet Food Toiletries and Cosmetics Pharmaceuticals and Chemist Products Non Alcoholic Drinks Alcoholic Dinks Sweet and Salty Snacks Tobacco Products Motoring Shopping, Retail and Clothing Sports and Leisure Holidays and Travel DIY and Gardening Financial Services Communications and Internet Appliances and Household Durables Electronics and Other Personal Items

TGI geographical coverage:


Algeria Argentina Australia Bahrain Brazil Bulgaria Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Egypt Finland France GB Germany Greece Hong Kong Hungary India Indonesia Iran Israel Italy Japan Jordan Kenya Kuwait Lebanon Malaysia Mexico New Zealand Northern Ireland Norway Peru Philippines Poland Portugal Puerto Rico Qatar Rep. of Ireland Russia Saudi Arabia Serbia Singapore Slovak Republic Slovenia South Africa South Korea Spain Sweden Syria Taiwan Thailand Turkey UAE USA Venezuela

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2011 Product Book Contact TGI


TGI Ealing Gateway 26-30 Uxbridge Road London W5 2AU United Kingdom T +44 20 8433 4000 E enquiries@globaltgi.com W www.globaltgi.com

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