PROJECT PROPOSAL SUMMARY SHEET

Project Title: Project Period: Target areas: Phase I: Phase II: Total funds requested: YouthFM AIDS Awareness Project Three-years Dar Es Salaam, Coast, Tanga, Zanzibar & Morogoro. Mwanza, Arusha, Dodoma & Mbeya Year-One: US Dollars -------------------Year-Two: US Dollars ------------------Year-Three: US Dollars -------------------------------------------------. Tanzania Youth Aware Trust Fund Kijiyonyama Youth Center P.O. Box 77874, Dar Es Salaam, Tanzania 022-71356/ 0744-260-996 youthorg@yahoo.com, www.wilmo/youthaware Non Governmental Organization Peter Joseph Masika, Director September 2000

Proposal submitted to: Proposal submitted by: Applicants address: Applicants telephone: Applicants e-mail: Applicants legal status: Project Leaders name: Date of Submission:

TABLE OF CONTENTS
PROJECT PROPOSAL SUMMARY SHEET...........................................................................................2 TABLE OF CONTENTS...............................................................................................................................3 ABBREVIATIONS AND ACRONYMS......................................................................................................5 EXECUTIVE SUMMARY............................................................................................................................6 INTRODUCTION - YOUTHFM HIV/AIDS AWARENESS PROJECT CONTEXT...........................9 PROBLEM IDENTIFICATION ..........................................................................................................9 HIV/AIDS - An Overview:.....................................................................................................................9 2.1.2 HIV/AIDS in Tanzania: Young people in danger ........................................................................9 Existing Initiatives addressing HIV/AIDS in Tanzania.......................................................................11 THE TANZANIA YOUTH AWARE TRUST FUND.............................................................................................12 RELATIONSHIP TO TARGET COUNTRY PRIORITIES..........................................................................................13 YOUTHFM HIV/AIDS AWARENESS- THE PROPOSED PROJECT................................................14 PROJECT GOALS AND OBJECTIVES............................................................................................14 Project Goal.........................................................................................................................................14 Project Purpose....................................................................................................................................15 Project Objectives................................................................................................................................15 IN TANZANIA HIV/AIDS INITIATIVES BEGAN ON A RELATIVELY AD HOC BASIS . WITH IMPROVED PLANNING AND MORE STRATEGIC INVESTMENT OF RESOURCES IN HIV/AIDS ACTIVITIES , THE QUESTION IS NOW TO DETERMINE THE EXTENT TO WHICH THESE ACTIVITIES ARE TRULY CONTRIBUTING TO THE STOP OF THE SPREAD OF HIV/AIDS......................16 PROJECT FRAMEWORK.................................................................................................................17 Project Component 1 - Radio Station..................................................................................................17 Project Component 2 Publications and information........................................................................17 Project Component 3 Drama Studio.................................................................................................18 3.2.4 Project Component 4 Training................................................................................................18 3.2.5 Project Component 5 Data base and M&E.............................................................................18 3.2.6 Project Component 6 Project Logistical Support...................................................................19 PROJECT IMPLEMENTATION AND MANAGEMENT PLAN.........................................................20 PROJECT STRATEGY ....................................................................................................................20 Location................................................................................................................................................20 Staffing And Organization...................................................................................................................20 Equipment.............................................................................................................................................21 East Africa............................................................................................................................................22 Monitoring And Evaluation Capacity Development .......................................................................23 For Impact Assessment And Feedback................................................................................................23 IMPLEMENTATION PLAN.............................................................................................................26 4.3 FINANCIAL MANAGEMENT....................................................................................................28 4.4 PROJECT LOGISTICAL SUPPORT..........................................................................................28 RESPONSIBILITY FOR PROGRAM COMPONENTS. .....................................................................29 5. PROJECT INTEGRATION FEASIBILITY,....................................................................................30 SUSTAINABILITY AND BENEFICIARIES............................................................................................30 PROJECT INTEGRATION...............................................................................................................30 PROJECT FEASIBILITY AND SUSTAINABILITY.........................................................................30 Technical Sustainability.......................................................................................................................30 Economic Sustainability.......................................................................................................................30 Institutional sustainability...................................................................................................................32 BENEFICIARIES..............................................................................................................................32

5.4 POSSIBLE NEGATIVE IMPACTS................................................................................................32 BUDGET.......................................................................................................................................................33 PROJECT SUMMARY BUDGET.....................................................................................................34 DETAILED PROJECT COMPONENT BUDGETS ..........................................................................35 BUDGET NOTES..............................................................................................................................36 APPENDICES...............................................................................................................................................40 APPENDIX I: OPERATING STATUS IN TANZANIA: COPY OF TAYOA.....................................41 CERTIFICATE OF INCORPORATION............................................................................................41 APPENDIX II: LETTERS FROM KEY PARTNERS AND STAKEHOLDERS.................................42 SUPPORTING TAYOA INVOLVEMENT IN THE PROJECT..........................................................42 APPENDIX III: CURRICULUM VITAE OF TAYOA EXECUTIVE.................................................43 DIRECTOR AND YOUTHFM AWARENESS RADIO.....................................................................43 STATION DIRECTOR OF BROADCASTING..................................................................................43 APPENDIX IV: HIV/AIDS INITIATIVES IN TANZANIA...............................................................45 APPENDIX VIII: PROJECT IMPLEMENTATION PLAN................................................................52

ABBREVIATIONS AND ACRONYMS

AIDS HIV KW M&E NBAA STLS TAYOA TBC TCI TV UDSM YAAVS Acquired Immuno Deficiency Syndrome Human Immuno Deficiency Virus Kilo watt Monitoring and Evaluation National Board of Accountants Studio to Transmitter Links Tanzania Youth Aware Trust Fund Tanzania Broadcasting Corporation Technology Communication International Television University of Dar es Salaam Youth AIDS Awareness Volunteers

EXECUTIVE SUMMARY
Since the onset of the HIV/AIDS epidemic 15 years ago, the virus has infected more than 47 million people in the world. With more than 2.2 million deaths in 1998, HIV/AIDS has now become the fourth leading cause of mortality and its impact is going to increase. Over 95% of all cases and 95% of AIDS deaths occur in developing world, mostly among young adults and increasingly women. Half of all new infections in the world occur in the age group of 10-24. It is estimated that 7,000 young people between 10-20 are infected each day in the world; this is an average of 5 infections a minute! In Tanzania, young people are the most important resource in the country, they have the strength to build our nation, [] possess the necessary education, skills and expertise for nation building acquired over the years. (President Mkapas Uhuru Torch Race Message for the year 2000). However, those infected with the HIV/AIDS epidemic are mainly young people in the age group 20 44 with peak infections recorded between 30 34 years. One of the causes for this infection rate is ignorance about the disease, and the fallacious assumption that the youth are safe, that they do not have HIV/AIDS. Electronic media - i.e., radio and television broadcasting - is regarded as the most modern and effective means of information dissemination and education propagation. There is no doubt, therefore, that owing to its effectiveness, radio and television are important tools which can be used as the platform among youth to provide civic education and help to support future generations of Tanzania. The goal of the YouthFM HIV/AIDS Awareness project is to change the passive culture amongst young people by making them learn to secure their existence in the social economical environment in Tanzania and play their active role in future leadership. It aims to achieve this by generating increased awareness of the HIV/AIDS pandemic through use of radio, educational materials and development of a network of youth AIDS aware volunteers network in Tanzania. Radio, which has the greatest reach in rural areas, is one of the most powerful media tools available in Tanzania today for the molding of public opinion and awareness. There are a total of 14 radio stations in Tanzania; however, none of these radio stations are completely dedicated to mass education on HIV/AIDS. This proposal deals with producing a YouthFM AIDS Awareness Radio Station that produces programs in order to convey information and raise HIV/AIDS awareness. The radio program will air programs carefully designed and very much in touch with day-to-day life. For instance, the radio action/drama programs will establish a strong bond between radio characters and their demographic segment in order to make the messages they deliver more powerful. We will have succeeded when segments of the target population consciously or sub-consciously began to imitate these role models. The Project main objectives of the project include:

1. To change the "passive culture" among young people by making them learn to secure their existence in the social economical environment in Tanzania and play their active role in future leadership; 2. To prevent the spread of HIV/ AIDS by providing access of appropriate and meaningful information, raising awareness and encouraging discussion across Tanzania through a series of three radio campaigns prioritizing young people, refugee groups and local communities. To have a well informed young society in the rural and urban schools and out of school on HIV/AIDS; 3. To engage the young people in a youth Radio partnership as the owners of the station and programs as a new informal Participatory Approach (IPA) so as to move them to listen their own youth Radio; 4. In collaboration with educational institutions (e.g., UDSM, Open University of Tanzania, Dar-es-Salaam City Primary/Secondary Schools) air some education enhancing programmes focusing on the HIV/AIDS; and 5. To build Stakeholder partnerships between radio stations, AIDS agencies and organizations representing the target groups; to develop the use of the media to prevent HIV/ AIDS and to promote Stakeholder HIV/ AIDS measures and initiatives. In preparing this unsolicited proposal, TAYOA has conducted a prolonged assessment of the opportunities available for impact within the current operating context in Tanzania, the tools and skills available to address them and the support required to be both technically and administratively effective. This has included an analysis of the strengths of TAYOA and partner agencies in relation to other initiatives in the health and development sector. The project has been designed based on the conviction that, in order to increase awareness of the HIV/AIDS pandemic, multiple institutions and actors need to participate at different levels, and be empowered to do so. Thus partnership is the hallmark of the project approach, integrating many diverse players in the common effort. Collaborating agencies include the Ministry of Health, the Ministry of Labor and Youth Development, non-governmental organizations, district authorities, private sector and other groups. Some collaboration is at the level of information exchange; others involve coordination for joint activities. Some will be formalized in memorandum of understanding or subcontracts for services, which will describe the role and responsibilities if each party involved. It is this network, which will leverage additional resources and involve more stakeholders. Budgeting for this project would be multi-lateral donor contributions and assistance form interested NGOs who have budgets to assist such an endeavor. Governments assistance will be needed in order to satisfy the initial donor as to the need and desirability of these programs and in minor matters such as permits and licenses. The principle results expected from TAYOAs proposed intervention would be:

A YouthFM Radio Station solely dedicated to raising awareness of HIV/AIDS established and operational; HIV/AIDS radio and drama series developed and disseminated; Public HIV/AIDS awareness product and publications developed and disseminated; An inventory of initiatives involved in the HIV/AIDS in Tanzania described and available to decision-makers and practitioners; and Monitoring and Evaluation (M&E) systems for HIV/AIDS developed and implemented.

The Project would be based in Dar Es Salaam, Tanzania for coast zone (Tanga, Morogoro, Zanzibar and Coast). The implementation of the project will be carried out by TAYOA with technical assistance/backup and oversight from the funding agency. TAYOA will also form strategic partnerships with Tanzanian and international institutions. Detailed implementation schedules, including work-plans and indicator selection, will be developed in participatory work-planning sessions with these stakeholder / partner agencies. Over the past 4-years, TAYOA has worked extensively with Youth to improve the knowledge base for youth and provide training. The long-term viability of the YouthFM AIDS HIV/AIDS Awareness project depends on balancing the needs of diverse stakeholders within a broader context of sustainability and coherence. As a result of this project, TAYOA will be able to design, implement and adjust management decisions proactively for the benefit of Tanzanians, particularly youths.

INTRODUCTION - YOUTHFM HIV/AIDS AWARENESS PROJECT CONTEXT

PROBLEM IDENTIFICATION HIV/AIDS - An Overview: The sheer scale of the HIV/AIDS epidemic in sub-Saharan Africa is just not understood. And in some of the most affected countries it remains a personal and family tragedy and a public health crises but even here the numbers have not added up for everyone. While some gains were made in prevention and care in a number of countries, there were 4 million new HIV infections in sub-Saharan Africa during 1999. In Africa, AIDS now kills ten times more people a year than war. Some Facts: HIV/AIDS is spreading at a very rapid pace. From the 3 AIDS cases in 1983, we Now have about 600,000 reported cases, let those who have already died. Most of these AIDS cases, nearly 86%, young people aged between 20 and 49. In 1998 the number of people who were HIV positive, without necessarily showing any symptoms, but who were capable of infecting others, was estimated at 1,630,000. There are now 16 countries in Africa in which more than one-tenth of the adult population (aged 15-49) is infected with HIV Infection rates in young African women are far higher than in young men. The average rates in teenage girls were over five times higher than in teenage boys. Among women in their early 20s, the rates were three times higher in women. This helps explain why there are an estimated 12 women living with HIV, for every 10 men in Southern Africa. Studies show that public health spending for AIDS alone already exceeded 2% of gross domestic product in 7 to 16 African countries a staggering figure in nations where total health spending accounts for 3-5% of GDP. Since the epidemic began, AIDS has created some 12.1 million orphans in Africa. 2.1.2 HIV/AIDS in Tanzania: Young people in danger In the worst affected countries, young people are especially at risk. In sub-Saharan Africa, as in many countries in the industrialized world and elsewhere, people embark on their sexual lives when they are in their teens-often in there early or mid-teens. And yet to date, there is no reproductive health education in schools that would prepare girls to avoid early sex or to adopt safer sexual practices. The Population Reference Bureau estimates that every year babies are born to 14% of young women aged 15-19 in sub-Saharan Africa, compared with 6% of young women in other less developed countries and just 3% in the industrialized world. Many of these births are outside of marriage. High levels of teen pregnancies, and pregnancy outside of marriage, do tell us two things: young people are very sexually active, and few of them use condoms. If young people are having unprotected sex with several partners, or if their single partner has ever had other partners, they are exposed not just to pregnancy

but to infection with sexually transmitted diseases, including the one that can kill them: HIV. Often, girls become infected at younger ages than boys. This age gap at infection indicates that young girls are getting infected through sex with older men. Many girls may choose such relationships because they come with gifts, money or other favors attached. But some will simply have been powerless to resist. Unwilling sex with an infected partner carries a high risk of HIV infection for girls. As infection rises in the general population, so does the likelihood of encountering an infected partner (especially an older partner) early in one's sexual career. Over time, then, new infections become increasingly concentrated in the youngest age groups. People continue to be at risk for HIV throughout their sexually active lives, and all should benefit from services and information that allow them to reduce their risk of infection. However, efforts to promote safer behavior are especially crucial for young people, who in mature epidemics are those at greatest risk. Prevention efforts also seem to have a greater chance of success among younger people than among people whose sexual habits are well ingrained. For example, following active condom promotion and education campaigns in school and among youth groups, dramatic declines have been recorded in infection rates among teenagers in Uganda and Tanzania. World Bank estimates for Tanzania show that because of the AIDS epidemic, life expectancy by 2010 will revert to 47 years instead of the previously projected 56 years in the absence of AIDS. 8.5% of men and 11.8% of women who donated blood in 1998 were found to have the HIV virus. This means that for every 100 men, nine are HIV positive; and in every 100 women, twelve have the deadly virus. In some pre-natal clinics, up to 36% of pregnant women are found to be HIV positive. On average between 10-12% of people who seek medical attention for various reasons, are found with the HIV virus, even when they show no sign of being infected. In other words, on average, for every 10 Tanzanians, one already carries the HIV virus, and can infect others. AIDS is now the leading cause of adult mortality in Dar es Salaam region and in Hai and Morogoro districts. Bed occupancy in main urban hospitals by patients with underlying HIV infection is over 50%.

Tanzania is experiencing a growing tide of children living in AIDS-affected households or attempting to survive after the death of their mother, or both parents, to AIDS. Often, the extended family- itself decimated by AIDS-can or will no longer cope. But institutions are not the answer, not to a problem of this scale. Solutions have to be found in the community. For all the palpable effects of AIDS, a silence born of shame and blame continues to shroud the epidemic in many of even the hardest-hit countries. With the Presidents Uhuru torch race message to the youth concerning AIDS for the year 2000, Tanzanias leadership joined those who have spoken out loudly and clearly about AIDS, have sought to demystify it, and have encouraged discussion about safe sex everywhere from the community to the boardroom.

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Existing Initiatives addressing HIV/AIDS in Tanzania In Tanzania there is a wealth of pioneering experiences accumulated since the beginning of the epidemic that have sought to put a brake on new infections and ensure the wellbeing of those people who are already living with the virus (Appendix VIII). These initiatives support institutional strengthening, strengthening health services, provision of information, education and communication, care and social support for people affected by HIV/AIDS and research. But there is much that can be done and must be done. To enable expanded involvement of civil society at all levels and raise national awareness and sensitize youth, there is need to identify mechanisms to help expand the flow of information to as many communities as possible. TAYOAs YouthFM AIDS/HIV Awareness project is an initiative that aims to contribute towards this objective.

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The Tanzania Youth Aware Trust Fund Tanzania Youth Aware Trust Fund (TAYOA) is the registered non-profit organization. It seeks to raise and sustain community awareness on civic society education, youth jobs and youth Reproductive Health. The idea of a youth awareness trust fund (TAYOA) was conceived in 1996, registered as a Trust Fund in 1997 and Incorporated by the Trustees Incorporation Ordinance (CAP 375). It was officially launched on Sept. 15, 1998 by Deputy Minister, Ministry of Labor and Youth Development. TAYOA has received support from Embassy of Finland, South Africa High Commission, The British High Commission, Sheraton Hotel of Dar Es Salaam, A.B.L, National Housing Corporation, The Basket Fund of Donors and distinguished outstanding person with a keen interest in youth work. Goals: To change the passive culture amongst young people by making them learn to secure their existence in the social economical environment in Tanzania and play their active role in future leadership Current activities: Youth Awareness Village Program works with young people in Dar Es Salaam offering career guidance, employment counseling, job opportunities, advice on HIV/AIDS, and under Urban Youth Mobilization for Civic Education for Elections 2000 in Dar Es Salaam, education on civic rights, human rights and voters education and responsibilities. TAYOA makes it a priority to offer advice and guidance to young people outside formal Education. Young people seeking employment or work-based training have registered with the Youth Awareness Village Programme for information on vacancies and continuos support until a suitable opportunity is found. TAYOA is working closely with the Schools careers teachers, to help students make realistic decisions about their future civic rights, health and employment opportunities and further education through Youth Awareness Village Handouts. A series of workshops of young entrepreneurs have been held and attended by approximately 520 participants. This Youth Awareness Village Programme has been partially funded by the British Council. It is important to note that TAYOA is also involved in Urban Youth Mobilization for Civic Education for Election 2000 in Dar es Salaam funded by the Basket Fund of Donors. TAYOA has conducted total of 44 workshops attended by approximately 700 participants and 8 social events attended by approximately 20,000 young people. However, TAYOA lacks an important effective linkage and efficient means of information and education dissemination to the public on HIV/AIDS awareness. Electronic media i.e. Radio and Television broadcasting is regarded as the most modern and effective means of information dissemination and education propagation. There is no 12

doubt therefore, that owing to its effectiveness, Radio and Television are important tools, which can be used as the platform among youths to provide civic education, and help to support future Generation of Tanzania. Relationship to Target Country Priorities The project goal is consistent with the government of Tanzanias country priorities and policies. President Mkapas uhuru torch speech of June 12th 2000 emphasizes Tanzanias commitment to openness between parents, civic leaders, Religious leaders and every citizen, to discuss openly with youth, and children, about epidemic. The youth must be made to understand how they can get infected, and how they can protect themselves. Partnership and coordination with government entities is a major part of the project effort and of a long-term development of youth HIV/AIDS awareness.

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YOUTHFM HIV/AIDS AWARENESS- THE PROPOSED PROJECT For young people in their early twenties, the threat of AIDS has always been there and prevention workers see a complacency that does not exist in older target groups. There is a feeling that the epidemic is over. This is, no doubt, understandable. The identity of HIV and AIDS is changing continually. Over the last two years, there has been unprecedented progress made in terms of controlling the HIV virus. We are still no nearer to a cure or to immunization against HIV. There still has to be a very strong emphasis on prevention. It is important to remember that the media is not the magic cure to HIV and AIDS as was assumed in the 1980s. Social and behavioral change cannot be separated from such issues as policy, economic and social circumstances, personal attitudes, social norms etc. Any media campaign, even radio, cannot solve the problems of AIDS transmission on its own. But why a radio campaign? Radio coverage is universal to towns, villages and rural areas 24 hours a day. Radio is still one of the most popular mediums throughout Africa. A large number of people still listen to the radio; radio has bigger audiences than TV. Radio reaches specific target audiences and lifestyles. In recent years there is a greater freedom of access to the radio spectrum and experiment in the use of the medium for specialist and local purposes. For example, religious sects have their own radio stations, broadcasting programs designed to appeal to a clearly defined audience. Radio has immediacy and flexibility. Programs can be made quickly and changed to meet deadlines. It is also very personal. It allows for talkback, for emotions to be expressed, for interaction to take place that usually only occurs in face-to-face communication. Radio is cost effective - an inexpensive medium, which allows repetition of message, greater reach, frequency and opportunity to hear message. The objective of the YouthFM Radio Station project is to transmit a simple clear HIV prevention message on a radio, which has numerous youth listener. The messages are adapted and designed to take account of local conditions in Tanzania. The project aims at building the capacity of people to assess reality, and effectively tackle the causes of risk and vulnerability to HIV/AIDS. Activities that build capacity, networking and exchange of experiences with organizations that have successful records in working with HIV/AIDS will be implemented by the project.

PROJECT GOALS AND OBJECTIVES Project Goal 14

The overall goal of the project is to support the fight against the spread of HIV/AIDS in Tanzania by strengthening the already formed awareness amongst young people. Project Purpose The project purpose will be to help change the passive culture amongst Tanzanian youth by creating a well-informed society on HIV/AIDS. Project Objectives The project objectives are: 1. To establish and operationalize a YouthFM Radio Station solely dedicated to raising awareness of HIV/AIDS; 2. To develop a network of YAAVs; 3. To develop and disseminate public HIV/AIDS awareness products and publications; 4. To produce video educational programs on HIV/AIDS 5. To train youth on HIV/AIDS awareness raising strategies 6. To establish database and carryout regular monitoring and evaluation (M&E) systems for HIV/AIDS. Objective Description: Objective 1: To establish and operationalize a YouthFM Radio Station solely dedicated to raising awareness of HIV/AIDS Radio stations have been working together to help slow down the HIV and AIDS epidemic and alleviate its impact in South Africa and Uganda. The Radio station will provide information about the epidemic, covering HIV and AIDS, transmission, prevention, and condoms with information for specific target groups. There will be a section on reporting news with a focus on terminology. The project will be supported by a range of horizontal activities such as training for radio producers, a radio producers manual, newsletters and the compilation of a sound bank of material on HIV and AIDS. The Radio project will develop a series of materials including a sound bank and catalogue of audio material on HIV and AIDS. The database will act as an on-going networking tool, which will be continuously updated. The material will be complied onto a user-friendly database and be available on the TAYOA web site. Contributions will come from HIV/AIDS initiatives in Tanzania and other small-scale broadcasters and Radio Against AIDS partners. Major radio stations and state broadcasters will also make substantial contributions. Reports will be developed in the form of archive texts, transcripts, cassette tapes, CDs and Digital Audio Tapes. This will be complemented by music tapes and CDs specifically about AIDS or released for AIDS causes. 15

Objective 2: Develop network of YAAVs To promote youth listeners using an Informal Participatory Approach (IPA), that engages Youth through a youth radio partnership to build a sense of ownership of the station and programs. Devises and carries out plans to assist and involve members of the YAAVs to engage in community service projects and activities. Objective 3: Develop and disseminate HIV/AIDS awareness products and Publications TAYOA has printed and distributed 100,000 AIDS awareness plastic bags, and plans to continue printing and packing AIDS messages mostly on youths favorite industrial products such as ball pens, exercise books, school bags and T-shirts. This product will be distributed at the cost price to schools, colleges, and out of school youths. The Embassy of Finland has sponsored these activities. Objective 4: To produce video educational programs on HIV/AIDS It is easy to develop skills and knowledge, but is hard to develop attitudes, behaviors and motives trains amongst youths. TAYOA plans to make videotape on the values, behavior changes and motive trains covering activities of youths, which actual make a difference. The important part of the process is to find out what factors in all the skills, knowledge, attitudes, behaviors and motive trains of Tanzanian youths which make the difference in the information, education and communication (IEC) about the epidemic, covering HIV and AIDS, transmission, prevention and condoms with information for specific target groups. And then produce video educational programs in a way, which is measurable, and in language, which actually means something to the young people. Objective 5: To train Youth and Project staff in HIV/AIDS awareness raising Strategies To successfully produce a product with the impact needed the project will be required to Create a successful blend of local knowledge and advanced technical skills in such a way that local talent receive the opportunity to advance professionally, that the project focus is well adapted to the local society, and that the social needs are properly met. The project will provide the needed quality skills and on the job training. The project will bring together, through exchange programs, radio professionals and AIDS specialists to train the youth and journalists on the reporting of HIV and AIDS. Objective 6: Establish database and carryout regular monitoring and evaluation (M&E) systems for HIV/AIDS. In Tanzania HIV/AIDS initiatives began on a relatively ad hoc basis. With improved planning and more strategic investment of resources in HIV/AIDS activities, the question is now to determine the extent to which these activities are truly contributing to the stop of the spread of HIV/AIDS.

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PROJECT FRAMEWORK Project Component 1 - Radio Station The project will produce radio programs that will be aired from Monday to Friday on the following topical areas: AIDS Education for Primary schools. The project will design two such programs, one for standard 0ne to five and another for standard six to seven. Out of school youths talk shows relating to HIV/AIDS AIDS Education for Secondary schools. These will also be designed for form I-II, III-IV and V-VI. AIDS Education for Colleges and Universities AIDS Education for Parents Out of school youths parents talk show These programs will be produced locally using a central core of Tanzanian professionals to supply the needed quality skills and to provide on the job training to build the capacity of TAYOA members and partners. To successfully produce a product with the impact needed to have a positive and wide-ranging effect on the target population, the project must create a successful blend of local knowledge and advanced technical skills. This will be done in such a way that local talent receives the opportunity to advance professionally, that the program focus will be well adapted to the local society, and that the project objectives are met. In order to ensure the proper local slant, the project envisions the employment of local media specialists whose responsibilities will be to ensure the correct local content, that scripting is acceptable to local conditions, and to assist in other such areas such as locating the correct radio actors and technicians. The project will also employ a Broadcasting Director whose position will be to consult with government and advise on the most important issues. Since the quality of advisors must be high, we foresee this as a major expense. However, this is totally justified, for in order for the project to speak to the hearts and minds of the target market. The project will use broadcast quality equipment throughout. The quality of production will have a direct effect on the effectiveness of message delivery. This means that a large part of our estimated budget is destined for the purchase of top quality equipment. By using the trust free status of the trust equipment costs can be held to a minimum. Project Component 2 Publications and information The project will establish and train desktop publishing unit of AIDS awareness messages mostly on youths favorite industrial products such as ball pens, exercise books, school bags and plastic bags and engage in the following activities: 17

y Undertake a thorough survey of the government relating to private and public awareness logo products; y Make a comparative study to learn form other countries initiatives in the area of awareness logo products; y Produce Youth Radio and AIDS Awareness Products (YAAPS) and publications including awareness plastic bags, school bags, flyers, caps, khangas, students exercise books and T-shirts; y Strengthen YouthFM AIDS Awareness Volunteers (YAAVS) networking with the private and public sphere through the involvement of youth all over the country in the development of an awareness logo; y Organize Public opinion competitions; y Develop YAAPS monthly and annual awards; y Disseminate awareness product and publication in project area. Project Component 3 Drama Studio Establish drama studio, by forming and leading school-based clubs run YAAVs and supervised by teachers, have: 1. Set up after school drama groups focusing on issues such as basic HIV/AIDS knowledge. 2. Organized themed drama events (often combined with sorting activities) which bring together students and out of school youths from the surrounding areas in order to highlight a specific video programme. 3. Organizing video training by arranging for local HIV/AIDS awareness experts to pass their skills to youth group. 3.2.4 Project Component 4 Training Relevant and effective training opportunities for project staff and youth members are key in improving performance. In order to meet the training needs, it is proposed that training is offered in three broad categories: Technical training- specific to disciplines related to the project such as radio program production, data base management and monitoring strategies. Management skills training related to organizational management such as financial tracking, communications, advocacy, feasibility planning, accounting and conflict management. Professional development formal or non formal training that facilitates career progression A training needs analysis will be carried out as part of the participatory planning process in order to determine skill needs and gaps, and to suggest specifics of training sites/contents. Training implementation will be guided by a comprehensive training plan in order to avoid an ad hoc training. Evaluation and monitoring of the training will be carried out as part of the overall project M&E strategy. The training will be implemented using a mixture of approached and methods e.g. courses, exchange programs in conjunction with partners. 3.2.5 Project Component 5 Data base and M&E

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TAYOA will to establish a database of HIV/AIDS initiatives, and a monitoring and evaluation support function to help strengthen capacity for analysis of the impacts of the YouthFM Radio Station project and various initiatives. An M&E officer will be required to combine programmatic expertise in designing and selecting impact indicators tied to strategic plans, as well as in systems and technologies for collecting, analyzing and feeding back such monitoring information. 3.2.6 Project Component 6 Project Logistical Support TAYOA will have the primary responsibility for financial administration and management and for monitoring performance towards project objectives. It will also be responsible for ensuring compliance with the terms of the project agreement including the submission of financial and technical reports. Financial and administrative support will be provided and will include input from Finance and Administrative personnel and administrative staff. A driver/logistician will be hired to support the project. Specific activities are planned under each project objective. However, there are inter-linkages between the objectives and activities as well. Implementation of the activities is programmed over a three-year period.

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PROJECT IMPLEMENTATION AND MANAGEMENT PLAN PROJECT STRATEGY Location The YouthFM Radio Station project will be implemented in phases. Phase one will be carried out in Dar es Salaam, Zanzibar, Coast Region, Morogoro and some parts of Tanga. The establishment of phase one will give better opportunities to make an assessment of the equipment and the quality of the programs aired. The station will be tested for a period of two-months, hence providing the opportunity to install, during phase two, four regional booster stations in Mwanza, Mbeya, Arusha and Dodoma. This proposal considers the technical requirements to make signal coverage of, Dar-Es-Salaam, Zanzibar, Coast Region, Morogoro and some parts of Tanga during phase one. The project offices will be established in Dar Es Salaam, and will provide an accessible, consistent and efficient point of contact and interaction for all project partners. The offices will provide the basic space required for entire radio broadcasting system. This will include one Transmission, one Studio room on air and one production studio room. The room size studio is suggested to be of 4 meters x 5 meters and meet broadcasting Studio standard. The transmission should also be spacious to accommodated transmitter rack and its accessories. It is recommended that, transmission size be the same as studio room. Staffing And Organization Central to effective and adaptive management of the project will be the development of non-hierarchical teams to tackle implementation issues and management functions. The aim is to promote the incorporation of available perspectives and skills. At this stage, TAYOA envisages five internal cross-sectional teams addressing technical components. The teams will be created with partner agencies to guide the implementation and evolution of each component. Team mandates, and details of external participation/integration, would be developed with partners during the set-up phase of the project. The key internal post for management and tracking of all these diverse functions and teams would be the project executants. An expatriate project advisor experienced in community radio and HIV/AIDS awareness strategies will also be attached to the YouthFM Radio Station project for a period of two years. His/Her role will be to provide technical advice to the project executants and project staff on issues relating to initiating and managing a HIV/AIDS awareness radio station. Terms of reference for the staff positions are detailed in Appendix VII.

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Equipment
RADIO STATION

A.

TECHNICAL SURVEY

The setting up of the radio will be in phases, with phase one focus on Dar-Es-Salaam, Zanzibar, Coast Region, Morogoro and some parts of Tanga with estimate of six million youths. The establishment of phase one will give better opportunities to make an assessment of the equipment and the quality of the programs aired. The station will be tested for a period of two months, hence providing the opportunity to install other four regional booster stations in the location of MWANZA, MBEYA, ARUSHA and DODOMA. This study will consider Technical requirement to make signal courage on, Dar-Es-Salaam, Zanzibar, Coast Region, Morogoro and some parts of Tanga in Phase I. Available Equipment Option: Nowadays manufacturers of broadcasting equipment produce high quality equipment with lower power transmission systems. Most of these offer efficient, reliable and trouble free solutions. Available systems include innovative antenna, solid-state transmitters, translators etc. There are also customer-designed systems available, these include additional channels off air or direct RT monitoring, rebroadcast facilities, studio to transmitters links (STLS) remote control and monitoring facilities. This survey will focus only on basic equipment for establishment of Radio station, which can deliver, required standard of transmission with acceptable signal quality of programs. See Quotation for the supply and installation of an FM Radio transmitter system and studio facility

B.

PROPOSED SUPPLIERS AND/OR MANUFACTURERS

Amongst the many manufacturers and suppliers of broadcasting equipment the study will present a few who have experience in countries with environment similar to Tanzania this doesnt deny donors to make their own choice for other good supplier & manufacturer. The following have been identified as possible suppliers:

y Technology Communication International (TCI).

The manufacturers of radio equipment and suppliers of both Radio equipment. The company is based in Sunnyvale California, USA. TCI has supplied broadcasting equipment to numerous government and private organizations, including: - Zimbabwe broadcasting Corporation - Sri-Lanka Broadcasting Commission - Malawi Broadcasting Corporation - Radio free Europe.

21

Harris Corporation in Quincy, Illinois USA Manufacturer and Suppliers of Radio equipment. The company has supplied few equipment (Transmitters) for Radio Tanzania. Tell nut Plessey The company manufactures and supplies FM transmitters. This company is based in South Africa especially in Cape Town. The typical example of their work is with PRT-Radio Tanzania and SBC. East Africa The company is based in Nairobi Kenya. It manufactures and supplies antenna towers. The typical example of their work is with National Television Tower, which is allocated in Kunduchi area in DSM. Eve Africa has local partners in Tanzania.
TRANSPORT

Achieving the results aimed at in this proposal involves a complex range of activities with a variety of partner organizations. Transport for fetching news and program production especially in remote areas is very essential to make the Radio station run effectively. The transport needs, with concomitant costs to support their effective operation in the field conditions of Tanzania, have been assessed on the basis of detailed knowledge of the terrain. Two categories of transportation are involved: Long-wheel base 4-wheel drive (LWB 4x4) which can carry a minimum of 7 passengers; Motorcycles. Vehicles purchased for YouthFM Radio Station will be titled to TAYOA and will remain with TAYOA at the conclusion of the project, with their maintenance/operation costs being undertaken from other sources to retain their use in the field.

22

INFORMATION MANAGEMENT

Effective information management can guide planning and management of AIDS/HIV initiatives. This project intends to use information technology as a management tool. Within this proposal we have budgeted for adequate equipment and made allowance within training budgets to ensure inter-linking within and between initiatives.
COMMUNICATIONS

In order to have smooth internal and external communication, reliable efficient facilities are essential. So as to improve project effectiveness in operation, the project will have access and use of the Internet and email for information dissemination. This will also allow more emphasis to be placed on dissemination of results. The project will purchase computers and establish a computer network at the office. Monitoring And Evaluation Capacity Development For Impact Assessment And Feedback. Performance monitoring and evaluation (M&E) are essential elements of project implementation. In general, performance monitoring helps follow intervention progress while evaluation focuses on measuring achievement against some standard. For this project, M&E represents tools for tracking results and making necessary adjustments throughout the duration of the project. The project will focus on specified activities as contained in the implementation schedule and annual work-plans. At one level, project implementation monitoring will help track, for example, whether planned activities are operating on schedule. At another, M&E will focus on measuring the impact of stated project objectives. Certain assumptions are made in this proposal such as training improves data collection and analysis techniques, which in turn improves the production of HIV/AIDS awareness radio programs and products. Dependable baseline data is needed in the initial phase to serve as a point for future comparison. Unfortunately, existing information in the project areas are not in a format that can be readily used for M&E purposes. It is proposed that indicators for M&E of key activities be developed within the first six-months after the project agreement is signed. The choice of project indicators will be participatory with TAYOAs YouthFM HIV/AIDS Awareness project executants working with key stakeholders through all stages (design, implementation, evaluation and adaptation) of the M&E cycle. The project will prepare quarterly technical reports, which will include project implementation information, goals for the immediate future and analysis of lessons learned. The project executants will have overall responsibility in the oversight, monitoring and auditing of the YouthFM HIV/AIDS Awareness project. TAYOAs Directors role will be to provide oversight to project executants and staff and liaise with the funding agency on project progress. The project executants, a Tanzanian national, will have the daily responsibility for the projects implementation and management. In addition to reporting to reporting to the TAYOA Director, s/he will also report to the TAYOA Board of

23

Trustees on the projects progress, challenges and constraints. The project coordinator will follow guidelines established by the Project Committee, comprised of TAYOA, Funding agency and other partners, and will report monthly to the TAYOA Director and Project Committee. The project will report quarterly to the Funding Agency through the TAYOA Director on the projects progress.
Objectively Verifiable Indicators

The following indicators will remain preliminary until the start of the project, when a participatory planning process will refine them, linked to work planning. Indicators chosen will monitor progress towards achievement of project objectives. No
1.

OBJECTIVE
To establish and operationalize a YouthFM Radio Station To develop a network of YAAVs To develop and disseminate HIV/AIDS awareness products and publications To produce video educational programs on HIV/AIDS To train Youth and Project staff in HIV/AIDS awareness raising strategies Establish database and carryout regular monitoring and evaluation (M&E) systems for HIV/AIDS.
Monitoring and Reporting

INDICATORS
YouthFM Radio Station established and functional; Youth and relevant staff trained; Youth produce HIV/AIDS radio programs; HIV/AIDS radio programs aired in project areas; Network of YAAVs established and active Desktop publishing unit established and functional; HIV/AIDS awareness materials produced; HIV/AIDS materials disseminated. Drama Studio established and functional; Youth and relevant project staff trained HIV/AIDS video/film educational clips produced Assessment undertaken of training needs of youth and Staff; Staff training on HIV/AIDS awareness raising strategies conducted Existence of baseline data on the level of awareness of HIV/AIDS in project areas; Inventory of initiatives involved in the HIV/AIDS in Tanzania.

2. 3. 4. 5.

6.

In developing the proposed monitoring and evaluation (M&E) strategy for the project, the appointment of a M&E officer as part of the project would be a crucial part of this process. An essential first step in developing the YouthFM HIV/AIDS Awareness Project M&E strategy would be participatory planning workshops, at which annual work-plans, with outputs for each activity, would be designed. Subsequently, baseline data needs would be determined, and detailed output and impact indicators proposed. This process will provide the basis for agreed indicators and criteria on which to base the mid-term and final evaluations. Comprehensive, formal, project reporting would be six-monthly, and based on the activities schedule, with integral tracking of progress towards key results, established at project set-up. More informal interim reports on items of interest or relevance would be prepared as issues briefing when appropriate.

24

Performance monitoring and evaluation (M&E) are essential elements of project implementation. In general, performance monitoring helps follow intervention progress while evaluation focuses on measuring achievement against some standard. For this project, M&E represents tools for tracking results and making necessary adjustments throughout the duration of the project. The project will focus on specified activities as contained in the implementation schedule and annual work-plans. At one level, project implementation monitoring will help track, for example, whether planned activities are operating on schedule. At another, M&E will focus on measuring the impact of stated project objectives. Certain assumptions are made in this proposal such as training improves data collection and analysis techniques, which in turn improves the production of HIV/AIDS awareness radio programs and products. Dependable baseline data is needed in the initial phase to serve as a point for future comparison. Unfortunately, existing information in the project areas are not in a format that can be readily used for M&E purposes. It is proposed that indicators for M&E of key activities be developed within the first six months after the project agreement is signed. The choice of project indicators will be participatory with TAYOAs YouthFM HIV/AIDS Awareness project executants working with key stakeholders through all stages (design, implementation, evaluation and adaptation) of the M&E cycle. The YouthFM HIV/AIDS Awareness project will prepare quarterly technical reports, which will include project implementation information, goals for the immediate future and analysis of lessons learned
Evaluation

Two external evaluations are proposed mid-term and final. A mid-term review, after one and a half years of operation will be designed to obtain an external view on progress made in relation to the objectives sought and outputs chosen. It will provide recommendations for the subsequent work plans and project constraints/opportunities to be addressed. A final evaluation, during the final year of the programs, will also seek external expertise to examine the overall effectiveness of the project towards objectives sought. The final evaluation will also recommend future steps to ensure viability of key activities, or for other challenges to be addressed. An end of project report will provide an analytical analysis of the YouthFM HIV/AIDS Awareness projects impact over the three-year implementation period.

25

IMPLEMENTATION PLAN A three-year time period is proposed for the project for the following reasons: Assuming equipment, staff, procedures and participatory work-plans are in place within the first six-months; Given an emphasis on partnership work a two year period would be to short; A step-wise approach to the project components is anticipated over the three-year implementation period (Appendix VII). Detailed implementation schedules will be developed in the participatory planning sessions preceding activities on each component. These will be reviewed revised as necessary, every six months. However, these specific component activities planned under each project objective are inter-linked. YouthFM HIV/AIDS Awareness project executants and staff will carry out day-to-day project implementation of the project. Project coordination, oversight and technical backstopping will be carried out by TAYOA through the project executants. However, the Director of Broadcasting, Head of Drama, and Head of Information will be ultimately responsible and supervise technical implementation of the Radio project, drama studio and the desktop publishing unit respectively.
1.1.1

Establish and operationalize a YouthFM Radio Station

Activities: y Establish YouthFM Radio Station y Prepare a concrete plan for public education at regional, district and village level in project areas; y Produce HIV/AIDS awareness radio programs including talk shows and competitions; y Air awareness radio programs; y Inform the public of efforts to produce and disseminate private and public awareness logo products; y Organize YouthFM Radio awareness day every 1st July. Develop network of YAAVS Activities y Conduct consultative meetings with groups of stakeholders to market idea of YAAV Partnerships; y Organize conferences, seminars, role model shows and exhibitions on the awareness logo products; y Organize youth regional zonal level HIV/AAIDS awareness meetings;
1.1.2

1.1.3

Develop and disseminate HIV/AIDS awareness products and Publications 26

 Activities: y Establish and train desktop publishing unit; y Undertake a thorough survey of the government relating to private and public awareness logo products; y Make a comparative study to learn form other countries initiatives in the area of awareness logo products; y Produce Youth Radio and AIDS Awareness Products (YAAPS) and publications including awareness plastic bags, school bags, flyers, caps, khangas, students exercise books and T-shirts; y Strengthen YouthFM AIDS Awareness Volunteers (YAAVS) networking with the private and public sphere through the involvement of youth all over the country in the development of an awareness logo; y Organize Public opinion competitions; y Develop YAAPS monthly and annual awards; y Disseminate awareness product and publication in project area.
1.1.1

To produce video educational programs on HIV/AIDS

Activities: y Establish drama studio; y Produce video educational programs on HIV/AIDS; y Disseminate educational programs in project areas.
1.1.1

Train Youth and Project staff in HIV/AIDS awareness raising strategies

Activities: Conduct a training needs assessment Develop a training strategy that identifies and prioritizes training needs; Prepare annual work-plans and budgets for training based on the projects objectives; Design and train YAAVs and relevant project staff through workshops/short courses on the radio-management techniques, development of radio programs, drama studio development, and production of awareness products and publications; y Undertake in-service training of TAYOA youth and staff on HIV/AIDS y Awareness raising strategies; y Develop and monitor and evaluate progress of training activities and their impact upon performance of the project. y y y y

1.1.2

Establish data base and carryout regular monitoring and evaluation (M&E) Systems for HIV/AIDS.

Activities: 27

y Provide in-service training to youth and other relevant TAYOA staff by M&E Expert on site and through a workshop on the development of a data base and collection of baseline information; y Conduct a baselines survey of existing HIV/AIDS initiatives in Tanzania and develop a data base; y Conduct a baseline survey of target groups HIV/AIDS awareness including their knowledge, attitudes and behaviors, and the status of HIV/AIDS of project area; y Establish relationship between HIV/AIDS awareness and the increase in infection in project area; y Identify potential activities to increase awareness of HIV/AIDS; y Choose awareness indicators and establish a monitoring program that establishes a system of collecting, recording, analyzing data and report writing; and y Continuously monitor project performance on a daily basis and conduct mid and annual evaluations. 4.3 FINANCIAL MANAGEMENT

There will be set up a comprehensive planning and budgeting system, which will confirm to policies methods and benchmark of funding agency. The monthly management accounts of the project will be compared with budget and management will report quarterly to the board of directors and donor agency. Transparent financial systems contribute to maintaining trust between a project and all of its stakeholders. There will be set up a comprehensive planning and budgeting system, which will confirm to policies methods and benchmark of funding agency. The project will record financial transactions, and monitor and report on its financial status. It will establish a simple mechanism to track all of the flows of funds into and out of the project, as well as within the project. The system organizing cash disbursements and receipts, maintaining journals/ledgers and bank accounts, and meeting payroll, petty cash, transport, and procurement needs. The monthly management accounts of the project will be compared with budget and management will report quarterly to the board of directors and donor agency. An independent audit will take place for this project during mid-term evaluation and at the end of the project. An auditor certified by the National Board of Accounting Auditors (NBAA) of Tanzania will be selected to complete these audits. The result of these audits will include recommendations on how TAYOAs financial management system should be strengthened, if necessary.

4.4

PROJECT LOGISTICAL SUPPORT The project logistical support unit will have the primary responsibility of efficient management of the project. A senior Tanzanian project administrator, an administrative assistant, secretary, logistician/driver and messenger/cleaner will staff the unit. The unit will be housed in the project offices, and will be responsible for day-today aspects of 28

grant administration, accounting, management and compliance. The unit will also have management support functions, including scheduling and support of inputs to the various program components, and tracking of outputs and indicators. It will also organize subcontracting of consultants, workshop and seminar logistic and tracking of work planning. It will work closely with the technical staff with lead responsibility for program components.

29

5. PROJECT INTEGRATION FEASIBILITY, SUSTAINABILITY AND BENEFICIARIES

PROJECT INTEGRATION An informal integration has occurred between different players during proposal development as TAYOA consulted with other NGO and government partners who are also undertaking HIV/AIDS awareness initiatives. TAYOA has worked to ensure that the activities being proposed complement and enhance the work of other partners. A brief discussion of how this proposal fits within other initiatives is provided by Presidents Uhuru Torch race message; You, our young people, who are the most important resource of our nation, who have the strength to build our nation, who possess the necessary, skills and expertise for nation building acquired over years, costing parents and the nation a lot of money, You must, therefore, save yourself, and save others. If everyone co-operates, we should win this war. Listen, learn, obey, act and live a healthy life without AIDS!!. PROJECT FEASIBILITY AND SUSTAINABILITY TAYOA is in a unique position to implement a project with so many inter-connected strands. The existence of a Youth Village as a functional, operating entity, based in Dar Es Salaam, means that TAYOA has a network of youth club members, the logistical base, and the working relationships with partner agencies, to move rapidly to start up the project once funding is secured. Central to this project is empowerment, and phasing of responsibility within the institutional context. The project is based around TAYOA. The project is not creating new structures of doubtful longevity and depth. TAYOA has looked at sustainability in more detail, and will prepare a business plan, which investigates alternative options for sustainability given the goal of sustainable impact rather than sustainable financing. Technical Sustainability All aspects of this proposal are technically feasible and strongly supported by the Ministry of Health. Activities are based on priorities set in the project proposal and have been discussed with stakeholders. Economic Sustainability A. SOURCES OF REVENUE

Radio Advertisement The study has established that adverts of 30 seconds to 1 minute for most private owned Radio station ranges from Tanzanian shillings 45,000 to Tanzanian shillings 60,000

30

Music and Choir Recording It has also been established that music and choir recording per group are charged Tanzanian shillings 80,000/= to 100,000/= This rate is meant for five or seven numbers of recordings. Cassette Dubbing and Selling The prevailing market indicates that dubbing of one cassette cost Tanzanian shillings 1,000/= Studio Hiring of Air Time Most of NGOs and private companies, tourist companies and other business-oriented companies wish to prepare and make program production through radio broadcastings. The objective is to publish their products, educating the audience about the roles and factions of their companies or institutions. Such programs take 15, 30 or 45 minutes. The following rates have been established for Tanzania: 15 Minutes program: Tanzanian shillings 80 000/1000 000/= 30 Minutes program: Tanzanian shillings 150 000/200 000/= 45 Minutes program: Tanzanian shillings 2000 000/250 000/= Drama Studio In order the station to be self-suitable, drama studio would be started after completion of testing period, to increase station revenue and be supplement to the running cost. B. SPONSORED PROGRAMS Local and international organization often volunteers to sponsor Health and Education programs. The marketing officer will have the duty to find sponsors from good wishes for various radio programs that will be aired by the Radio Station the equipment can also be used as a hub for data transmission. Recommended capacity for the up-link satellite is the radio station will use MHZ. 200 KHZ and the rest will be leased. C. PROJECTED ANNUAL REVENUE Source/number per month Rate charged @ 50,000 @ 80,000 @ 150,000 @200,000 @ 200,000 @ 80,000 @ 1,000 Grand Total Annual income in TShs. 60,000,000 38,500,000 54,000,000 48,000,000 24,000,000 2,400,000 6,000,000 223,000,000/=

Adverts /1,000 month Studio living Programs (15 minutes)/40 per month Programs (30 minutes)/ 30 per month Programs (45 minutes)/20 per month Sponsored programs/ 10 per month Music and choir recording groups / 30 per month Cassette dubbing and selling / 500 month

31

Institutional sustainability The project proposes the establishment of a new institution; the YouthFM Radio Station TAYOAs role in this project is to assist specific project components through capacity enhancement through training, provision of some technical equipment, implementation oversight and technical backstopping. TAYOA has made provisions for the project to generate and retain revenue, which helps to ensure institutional continuity. BENEFICIARIES Proximate beneficiaries of the project are Tanzanian youth and all stakeholder organizations. Ultimate beneficiaries include the people of Tanzania, through improved access to HIV/AIDS information. 5.4 POSSIBLE NEGATIVE IMPACTS

The YouthFM HIV/AIDS Awareness project will have minimal negative impacts. After the liberalization on radio broadcasting sector, many radio station have emerged to provide the service. There are not less than twelve private stations operating within the country. This makes the listeners market more competitive and thus somehow affects effectiveness of YOUTHfm as the medium of communication amongst young people. This calls for well and experienced youth tailed radio and programs, and to work with other radio station staff for diligently and efficiently Youth tailed Programs.

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BUDGET

33

PROJECT SUMMARY BUDGET COMPONENT 1. Radio Station 2. Awareness Products & Publications 3. Drama 4. Training 5. Data Base/M&E 6. Project Logistical support Sub-total Indirect Cost Grand Total YEAR 1 YEAR 2 YEAR 3 TOTAL

34

DETAILED PROJECT COMPONENT BUDGETS

35

BUDGET NOTES
The budget presented here is based on the administrative and reporting requirements of the funding agency. Functional budget categories listed are central to TAYOAs finance and administration systems and financial tracking. Budgets are based on tracking of recent expenditure for comparable acquisitions and costing, incorporating where possible recent changes in the economic context and taxation regulations of Tanzania. On signature of a grant agreement, TAYOA would work with partner agencies on a more detailed implementation plan, including further refinement of budget categories. Recognizing its role as responsible grant recipient, TAYOA has also incorporated institutional support within this grant on capacity development for grant management. Budget Narrative: [A] EQUIPMENT Equipment budgeted within this proposal is for support of the project in establishment of the: [A1] Radio station, [A2] Drama Studio [A3] Desktop publishing equipment for the production and dissemination of HIV/AIDS Awareness and educational materials [A4] Vehicles to include one 4WD and two Yamaha 500cc motorcycles. [A5] Office Furnishings to include desks, tables, chairs, air conditioning units, bookshelves, pin-up boards, white boards and filing cabinet. [A6] Office Equipment include desk top-computers, lap-top computers, printers, UPS Systems, information network, fax machine, generator, fridge, telephone system and audio-visual equipment TAYOA will ensure efficient procurement of the overall equipment needs as a consolidated package in the early stages of the project. [B] PERSONNEL

TAYOAs personnel costing system aggregates total personnel costs for each employee including salary (with 8% annual increase) and fringe benefits and allocates these costs to functions based on an hourly rate using time sheets submitted by each employee. Terms of services and employment policies are outlined in TAYOAs Personnel Handbook. It is anticipated that all the full-time and part-time posts budgeted would operate from Dar Es Salaam, and would be filled by Tanzanian nationals. The posts proposed are in two categories: Technical Officers: y [B5] TAYOA Executive Director @ 60% of $2,000/month for 2-years y [B5] Project Executant @ $2,500/month for 3-years y [B5] Project Advisor @ $3,000/month for 2-years y [B1] Director of Broadcasting @ $ y [B3] Head of Drama @ $ 36

y [B2] Head of Information and Graphics @ $ y [B1] Head of Program and News @ $ y [B1] Head of Technical services @$ y [B1] Journalists @ $ y [B1] Operation/ Maintenance technicians @$ y [B1] Announcers/Producer @$ y [B4] M&E Expert @$ Project Support Officers y [B5] Head of Finance and Administration @ y [B5] Accounts Officer @$ y [B5] Secretary @ y [B5] Logistician/Driver @ y [B5] Messenger/Cleaner @

Percentage time inputs are budgeted, and will be charged according to monitored timesheets, for TAYOA staff in both technical ad administrative capacities. These include the TAYOA Executive Director at 60% time. Fringe Benefits: y NSSF 10% Employees salary y Accrued Leave 22 days at 10% of Employees salary [C] OTHER DIRECT COSTS [C1] [C2] MAINTENANCE Cover costs for equipment repair and maintenance. INSURANCE Equipment and office insurance for project radio, drama, desktop, vehicle and office equipment during the life of the project with a 10% annual increase. LICENSES Tanzania Broadcasting Commission (TBC) is the national administrator for the licensing of broadcasters and management of the broadcast spectrum. Pursuant to section 9 of the Broadcasting Services Act of 1993, no person is allowed to transmit or receive and transmit, or otherwise operate a broadcasting service, deal in broadcasting apparatus or permit anything to be done for which a license is required, unless he is in possession of an appropriate license. The project will be required to obtain and pay fees for 2-types of licenses from the Registrar of TCB, namely: Radio Broadcasting License: Application form fee Application fee Inspection fee Prescribed deposit License fee

[C3]

1.

37

2.

Annual fee Radio Booster Station License: Application form fee Application fee Inspection fee License fee Annual fee SUPPLIES Project supplies include stationary, kitchen and training supplies @$. Per year PRINTING Printing, duplicating and binding costs for awareness materials. Also for reproduction of HIV/AIDS awareness campaign products. @$ per year. TRANSPORT Covers parts, fuel and lubricant purchase, vehicle/motorcycle maintenance/repair @ $. per year. NEWSPAPERS/ADVERTS Purchase of daily newspapers and advertising/public relations for promoting project activities and collaboration with government @$.. per year. COMMUNICATION Telephone, fax, email, internet, delivery/postage for communication with project sites and other project related communications @$./year with 10% increase RENT Office rental/maintenance @$/month

[C4] [C5]

[C6]

[C7]

[C8]

[C9]

[C10] UTILITIES [C11] SECURITY [C12] BANK FEES Bank fees for monthly/quarterly service charges and bank transfer fees. [D] PROFESSIONAL SERVICES This budget line covers inputs by specialist expertise local, national, regional or international, as the project needs indicate. Use of the professional services budget-line for component 1(c) -4 will be determined with partner agencies during participatory work planning and adaptive management. For component 5 & 6, the line covers project support for: Management information & data base creation: This is to cover analysis and start-up costs for preliminary information assessment at field levels and establishment M&E system support: Legal support:

38


[E]

Financial and audit support:

MEETINGS/WORKSHPS/FIELDWORK

Per diem for project staff in project sites outside Dar Es Salaam @$40/day International per diem allowance for project staff and members @$74/day Staff and members national and international rt airfare. [F] TRAINING International Per diems for project staff and members @$/day Staff travel for project staff and members return airfare within and outside Africa, and airfare for professional international consultants.

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APPENDICES

40

APPENDIX I:

OPERATING STATUS IN TANZANIA: COPY OF TAYOA CERTIFICATE OF INCORPORATION

41

APPENDIX II:

LETTERS FROM KEY PARTNERS AND STAKEHOLDERS SUPPORTING TAYOA INVOLVEMENT IN THE PROJECT

42

APPENDIX III:

CURRICULUM VITAE OF TAYOA EXECUTIVE DIRECTOR AND YOUTHFM AWARENESS RADIO STATION DIRECTOR OF BROADCASTING

43

44

APPENDIX IV:
AREA OF FOCUS Institutional Support

HIV/AIDS INITIATIVES IN TANZANIA

FUNDING AGENCY USAID Danida Danida, DFID, SDC, Irish Aid, NORAD CIDA World Bank WHO EU GTZ Netherlands UNFPA DFID UNICEF USAID CIDA Irish Aid JICA INITIATIVE GOT support to NACP Design & implementation of Nat. Advocacy strategy Improve health information systems Support to NACP counseling & support unit Health Sector Program Support to Nat. NGO AIDS networking Multi-sectoral Support to HIV/AIDS UN Theme group on HIV/AIDS Strengthening STD Control Regional AIDS control Program Mbeya Reproductive Health Project Tanga/Lindi Tanzania Netherlands Supporting AIDS control Social marketing of condoms Reproductive Health & Family Planning Service delivery Zanzibar Safe Motherhood project Provision of condoms Reproductive Health services Mwanza, Kilimanjaro Tanzania Family Health Project Mbeya Provision of condoms Mother to Child Transmissions project - Dsm, Mbeya, Kagera & Mwanza Quality counseling & testing through private sector Social marketing of condoms Reproductive health services Community-based sexual & reproductive health services School Health Program Laboratory support Dsm, Tanga, Morogoro Safe blood supply

Health Service Delivery

45

AREA OF FOCUS Information Education & Communication

FUNDING AGENCY UNDP UNFPA

UNICEF

NORAD

SIDA UNAIDS

CIDA AMREF

INITIATIVE Program support to HIV/AIDS intervention focus Kigoma & Shinyanga Advocacy for Reproductive Health Family Life Education in schools/colleges Dsm, Morogoro, Dodoma, Kilimanjaro Strengthening Moral, ethics, environment in schools Zanzibar TAMWA Media Partnership Program Advocacy amongst district leaders Mara, Kagers, Mwanza, Morogoro, Mbeya, Iringa In-school HIV/AIDS behavior development and change Kisarawe, Musoma, Karagwe, Makete, Tarime, Bagamoyo Prevention of HIV/AIDS among school children Tanga Community-based HIV?AIDS Control Rukwa Regional Adolescent Sexual & Reproductive Health Program Support to FEMINA Magazine Training program on HIV/AIDS & Reproductive health for deaf women & youth in Tanzania Training of community groups on prevention of HIV/AIDS Dsm Youth Habit change through theatre performance School drawing competition on risky sexual behavior Strengthening AIDS education & research in Agricultural sector Kimara Peer Educators Group Dsm School without walls - Morogoro Voluntary testing & counseling IEC to vulnerable groups

46

AREA OF FOCUS

FUNDING AGENCY Society for Women & AIDS in AfricaTz Branch CCBRT

INITIATIVE AIDS Counseling, care & social support Legal aid service to people living with HIV/AIDS Community sensitization Counseling & testing

Care & Social Support for People affected by HIV/AIDS

CIDA

Research

NORAD UNAIDS USAID SIDA UNAIDS DFID GTZ

Support to Southern Africa AIDS training Program WAMATA HIV /AIDS care & support services DSM Pasada Orphan Support, Community HIV Prevention & Care DSM Crisis center Activity DSM AIDS Home based Care program - Mwanza AIDS Information & Counseling DSM Service Health & Development for PLHA - DSM Social Action Trust Fund TANSWED HIV infection Research program- Kagera, DSM Coordination of regional research on HIV/AIDS Tanzania district response initiative Adult morbidity & mortality project HIV/AIDS sentinel surveillance system Mbeya, Kilimanjaro

47

48

APPENDIX V:

SAMPLE TANZANIA COMMUNICATION COMMISSIONS RADIO LICENSE.

49

APPENDIX VI:

ADMINISTRATIVE AND REPORTING REQUIREMENTS OF THE FUNDING AGENCY

50

APPENDIX VII:

SUMMARY TERMS OF REFERENCE FOR KEY POSTS

The matrix below describes the staffing positions, responsibilities and required qualifications: Position Roles Qualifications Technical Recruiting the project staff Post Graduate degree in TAYOA Liaise with the funding agency and other Business/ Human Resources Director
partners on the projects progress Management

Project Executant

Project Advisor

Director of Broadcasting Head of Technical Services

Overall responsibility in the oversight, monitoring and auditing of the project Responsible for daily implementation and management of project staff Report to TAYOA Director, Board of Trustees and Funding Agency To be answerable to the Project Executant Provide technical advise to the Project Executant Organize external training of project staff, members, national technical personnel and villagers in coordination with Project Executant To be answerable to the Board of Directors To chair all meetings of the station To advise the Board on the purchase of equipment and station development To advise the Director of broadcasting on matter concerning purchase To be responsible for planning To approve the job to technical staff on the use of equipment whenever need arise To carry out responsibilities as directed by the Director of broadcasting Prepare budget for technical department To be responsible for planning on matters concerning programs To be answerable to the Director of broadcasting To approve the quality of programs To coordinate daily activities on programs / news department

Post Graduate degree in Social Sciences

Post Graduate degree in Mass Media and communication & at least five years experience in managing a community radio program and advocacy and HIV/AIDS awareness. First degree in Mass Media & Communication & at least five years experience in mass media organization First degree or equivalent in Electronics and Telecommunication and at least five years experience in the field

Head of Program & News

First degree or equivalent in journalism and at least five years experience in the field

Head of Desktop Publishing & Publications

First degree in Information and communication and at least five years experience in managing and production of awareness raising information

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Position Head of Drama Studio

Roles

Qualifications
First degree in Drama and Acting and at least five years experience in production of drama and plays. Knowledge of studio equipment. Diploma in journalism and at least five years experience in the field

Announcers/ Producers

Journalists

To perform all activities as directed by the head of programs To prepare all the programs before the actual time of transmission To perform all transmissions and outside recordings as assigned Closely co-operation/maintenance technician To prepare news bulletins To collect information from other places To carry out other responsibilities as directed by the head of program and news

Diploma in journalism and at least five years experience in the field

Operation / Maintenance Technician Project Project Finance/ Administration Officer

Answerable to head of technical services Responsible for all operations/repair work of technical equipment With assistance of Head of Department to carry out all performance test

Diploma in Electronics/Telecommunication and at least five years experience in the field

M&E Expert Secretary Assistant Finance/ Administrative Officer Driver/ Logistician Messenger/ Cleaner

To advise the Director of broadcasting on the matters concerning administration and finance To attend planning meetings with other leaders To carry out other responsibility as directed by the director

CPA or Post Graduate degree in finance and human resources. Five years experience in

Prepare budget of Finance and Administration department

Ensuring efficient M&E data collection and analysis Developing and testing M&E systems

APPENDIX VIII:

PROJECT IMPLEMENTATION PLAN

52