History and Evolution ITC

History and Evolution
ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. The Companys beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks. Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies witnessed the beginnings of a corporate transformation that would usher in momentous changes in the life of the Company. ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. It is today India's most sophisticated packaging house. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'. The objective of ITC's entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITC's Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India. In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this division merged with the Company's Tribeni Tissues Division to form the Paperboards & Specialty Papers Division. ITC's paperboards' technology, productivity, quality and manufacturing processes are comparable to the best in the world. It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental
protection and community development. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product range. In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty Papers Division in November 2002. Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business Division for export of agri-commodities. The Division is today one of India's largest exporters. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million farmers. ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004 at Sehore. On the rural retail front, 24 'Choupal Saagars' are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh. In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand Paperkraft was launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand Classmate in 2003. Classmate over the years has grown to become Indias largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the Classmate brand. In 2008, ITC repositioned the business as the Education and Stationery Products Business and launched India's first environment friendly premium business paper under the Paperkraft Brand. Paperkraft offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009. ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also initiated a foray into the popular segment with its men's wear brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the country's most premier fashion event - Wills Lifestyle India Fashion Week - that has gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry. To mark the occasion, ITC launched a special 'Celebration Series', taking the event forward to consumers.
In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area. Today ITC Infotech is one of Indias fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals - Manufacturing, BFSI (Banking, Financial Services & Insurance), CPG&R (Consumer Packaged Goods & Retail), THT (Travel, Hospitality and Transportation) and Media & Entertainment. ITC's foray into the Foods business is an outstanding example of successfully blending multiple internal competencies to create a new driver of business growth. It began in August 2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and staples segments with the launch of the brands mint-o and Candyman confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the introduction of Sunfeast as the Company entered the biscuits segment. ITC's entered the fast growing branded snacks category with Bingo! in 2007. In eight years, the Foods business has grown to a significant size with over 200 differentiated products under six distinctive brands, with an enviable distribution reach, a rapidly growing market share and a solid market standing. In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire value chain found yet another expression in the Safety Matches initiative. ITC now markets popular safety matches brands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro. ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the manifestation of its partnership with the cottage sector. ITC's popular agarbattis brands include Spriha and Mangaldeep across a range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani and Nagchampa. ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care products for men and women in July 2005. Inizio, the signature range under Essenza Di Wills provides a comprehensive grooming regimen with distinct lines for men (Inizio Homme) and women (Inizio Femme). Continuing with its tradition of bringing world class products to Indian consumers the Company launched 'Fiama Di Wills', a premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively. The Company also launched the 'Superia' range of Soaps and Shampoos in the mass-market segment at select markets in October 2007 and Vivel De Wills & Vivel range of soaps in February and Vivel range of shampoos in June 2008.
Core Values
ITC's Core Values are aimed at developing a customer-focused, high-performance organisation which creates value for all its stakeholders:
Trusteeship
As professional managers, we are conscious that ITC has been given to us in "trust" by all our stakeholders. We will actualise stakeholder value and interest on a long term sustainable basis.
Customer Focus
We are always customer focused and will deliver what the customer needs in terms of value, quality and satisfaction.
Respect For People

We are result oriented, setting high performance standards for ourselves as individuals and teams. We will simultaneously respect and value people and uphold humanness and human dignity. We acknowledge that every individual brings different perspectives and capabilities to the team and that a strong team is founded on a variety of perspectives. We want individuals to dream, value differences, create and experiment in pursuit of opportunities and achieve leadership through teamwork.
Excellence
We do what is right, do it well and win. We will strive for excellence in whatever we do.
Innovation
We will constantly pursue newer and better processes, products, services and management practices.
Nation Orientation
We are aware of our responsibility to generate economic value for the Nation. In pursuit of our goals, we will make no compromise in complying with applicable laws and regulations at all levels.
The ITC Vision & Mission
Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value
Code of Conduct
Applicable to all directors, senior management and employees of the Company
Preamble
ITCs Code of Conduct was circulated to the employees more than five years back and is posted on the Companys corporate website. This Code has now been re-drafted for better presentation. This Code is derived from three interlinked fundamental principles, viz. good corporate governance, good corporate citizenship and exemplary personal conduct.
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Philosophy
ITC is a professionally managed organisation and the core value underlying our corporate philosophy is "trusteeship". We believe this organisation has been handed to us by the various stakeholders in "trust" and we as professionals are the "trustees" of these stakeholders. It is therefore our
responsibility to ensure that the organisation is managed in a manner that protects and furthers the interests of our stakeholders. We recognise society as an important stakeholder in this enterprise and therefore it is part of our responsibility to practise good corporate citizenship. It is also our belief that in order to serve the interests of our stakeholders in perpetuity, we must build ITC into an institution whose dynamism and vitality are anchored in its core values.
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Corporate Governance Policy

The Corporate Governance Policy is the apex level instrument guiding conduct of the affairs of the Company and clearly delineates the roles, responsibilities and authorities of the key entities in the governance structure of the Company. This Code forms an integral part of the Companys Governance Policy. The directors, senior management and employees must adhere to the Corporate Governance Policy of the Company.
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Good Corporate Citizenship

In the conduct of the Companys business, the practice of good corporate citizenship is a prerequisite and embraces the following: Dealing with People in the Organisation In dealing with each other, directors, senior management and employees shall uphold the values which are at the core of our HR Philosophy - trust, teamwork, mutuality and collaboration, meritocracy, objectivity, self respect and human dignity. Indeed, these values form the basis of our HR management systems and processes. In selection and recruitment, while meritocracy will be a prime criterion, managers will scrupulously consider all factors that go towards securing the interests of the Company. ITC will focus on meritocracy, equity and upholding of Company values in all people processes including performance management systems, appraisals, remuneration and rewards. A Gender Friendly Workplace As a good corporate citizen, ITC is committed to a gender friendly workplace. It seeks to enhance equal opportunities for men and women, prevent/stop/redress sexual harassment at the workplace and institute good employment practices. Sexual harassment includes unwelcome sexually determined behaviour such as: unwelcome physical contact; a demand or request for sexual favours; sexually coloured remarks; showing pornography and any other unwelcome physical, verbal or non-verbal conduct of a sexual nature.
ITC maintains an open door for reportees; encourages employees to report any harassment concerns and is responsive to employee complaints about harassment or other unwelcome and offensive conduct. A Grievance Committee on Gender Issues has been constituted to enquire into complaints and to recommend appropriate action, wherever required. ITC demands, demonstrates and promotes professional behaviour and respectful treatment of all employees. Relationships with Suppliers and Customers All directors, senior management and employees shall ensure that in their dealings with suppliers and customers, the Companys interests are never compromised. Accepting gifts and presents of more than a nominal value, gratuity payments and other payments from suppliers or customers will be viewed as serious breach of discipline as this could lead to compromising the Companys interests. Legal Compliance It is the Companys policy to comply fully with all applicable laws and regulations. Ensuring legal and regulatory compliance is the responsibility of the Chief Executives of the Businesses and the Divisional Management Committees. The Company cannot accept practices which are unlawful or may be damaging to its reputation. Divisional Management Committees must satisfy themselves that sound and adequate arrangements exist to ensure that they comply with the legal and regulatory requirements impacting each business and identify and respond to developments in the regulatory environment in which they operate. In the event the implication of any law is not clear, the Companys Legal Department shall be consulted for advice. Health and Safety The Company attaches great importance to a healthy and safe work environment. ITC is committed to provide good physical working conditions and encourages high standards of hygiene and housekeeping. Particular attention should be paid to training of employees to increase safety awareness and adoption of safe working methods, particularly designed to prevent serious or fatal accidents. Environment Policies The Company believes that commitment to sustainable development is a key component of responsible corporate citizenship and therefore deserves to be accorded the highest priority. Accordingly, the Company is committed to Best Practices in environmental matters arising out of its business activities and expects each business to fully demonstrate this commitment.
In addition to complying with applicable laws and regulations, Businesses must establish procedures for assessing the environmental effects of their present and future activities. They should adopt Best Practices in their environmental policies and procedures.
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Personal Conduct
All directors, senior management and employees have the obligation to conduct themselves in an honest and ethical manner and act in the best interest of the Company at all times. They are expected to demonstrate exemplary personal conduct through adherence to the following: Avoidance of Conflict of Interest
The ITC Leadership

Flowing from the concept and principles of Corporate Governance adopted by the Company, leadership within ITC is exercised at three levels. The Board of Directors at the apex, as trustee of shareholders, carries the responsibility for strategic supervision of the Company. The strategic management of the Company rests with the Corporate Management Committee comprising the wholetime Directors and members drawn from senior management. The executive management of each business division is vested with the Divisional Management Committee (DMC), headed by the Chief Executive. Each DMC is responsible for and totally focused on the management of its assigned business. This three-tiered interlinked leadership process creates a wholesome balance between the need for focus and executive freedom, and the need for supervision and control.
Board of Directors
Audit Committee
Compensation Committee
Nominations Committee
Investor Service Committee
Sustainability Committee
Corporate Management Committee
Divisional/ Strategic Business Unit (SBU) Management Committees, each headed by a divisional/ SBU Chief Executive Business includes: FMCG, Hotels, Paperboards, Specialty Papers & Packaging, Agri Business and Information Technology
Corporate Functions, each headed by a HOD Corporate Functions include: Planning and Treasury, Accounting, Taxation, Risk Management, Legal, Secretarial, EHS, Human Resources, Corporate Communications, Corporate Affairs, Internal Audit and Research & Development
All directors, senior management and employees must avoid situations in which their personal interest could conflict with the interest of the Company. This is an area in which it is impossible to provide comprehensive guidance but the guiding principle is that conflict, if any, or potential conflict must be disclosed to higher management for guidance and action as appropriate. Transparency and Auditability All directors, senior management and employees shall ensure that their actions in the conduct of business are totally transparent except where the needs of business security dictate otherwise. Such transparency shall be brought about through appropriate policies, systems and processes, including as appropriate, segregation of duties, tiered approval mechanism and involvement of more than one manager in key decisions and maintaining supporting records. It shall be necessary to voluntarily ensure that areas of operation are open to audit and the conduct of activities is totally auditable. Protection of Confidential Information No director, senior management and employee shall disclose or use any confidential information gained in the course of employment/ association with the Company for personal gain or for the advantage of any other person. No information either formally or informally shall be provided to the press, other publicity media or any other external agency except within approved policies. Company Facilities No director, senior management and employee shall misuse Company facilities. In the use of Company facilities, care shall be exercised to ensure that costs are reasonable and there is no wastage. Leading by Example The organisations directors and senior management set the professional tone for the Company. Through both their words and their actions, the organisations leadership conveys what is acceptable and unacceptable behaviour. ITCs directors, senior management and employees must constantly reinforce through their actions and behaviour that ITCs stated beliefs of responsible corporate citizenship are rooted in individual conviction and personal integrity.
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Waivers
Any waiver of any provision of this Code of Conduct for a director, senior management or employee must be placed for approval before the Companys Board of Directors/ Corporate Management Committee, as appropriate.
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Non Adherence
Any instance of non-adherence to the Code of Conduct / any other observed unethical behaviour on the part of those covered under this Code should be brought to the attention of the immediate reporting authority, who shall in turn report the same to the Head of Corporate Human Resources.
* Senior management for the purpose of this Code would mean the following: - Managers at Grade A & its equivalent, and above - Divisional & SBU Chief Executives - Corporate HODs * This Code of Conduct, as adopted by the Board of Directors of the Company on 26th March, 2005, was amended on 29th March, 2006.
The ITC Leadership

Flowing from the concept and principles of Corporate Governance adopted by the Company, leadership within ITC is exercised at three levels. The Board of Directors at the apex, as trustee of shareholders, carries the responsibility for strategic supervision of the Company. The strategic management of the Company rests with the Corporate Management Committee comprising the wholetime Directors and members drawn from senior management. The executive management of each business division is vested with the Divisional Management Committee (DMC), headed by the Chief Executive. Each DMC is responsible for and totally focused on the management of its assigned business. This three-tiered interlinked leadership process creates a wholesome balance between the need for focus and executive freedom, and the need for supervision and control.
Board of Directors
Audit Committee
Compensation Committee
Nominations Committee
Investor Service Committee
Sustainability Committee
Corporate Management Committee
Divisional/ Strategic Business Unit (SBU) Management Committees, each headed by a divisional/ SBU Chief Executive Business includes: FMCG, Hotels, Paperboards, Specialty Papers & Packaging, Agri Business and Information Technology
Corporate Functions, each headed by a HOD Corporate Functions include: Planning and Treasury, Accounting, Taxation, Risk Management, Legal, Secretarial, EHS, Human Resources, Corporate Communications, Corporate Affairs, Internal Audit and Research & Development
The ITC Way

ITC is a board-managed professional company, committed to creating enduring value for the shareholder and for the nation. It has a rich organisational culture rooted in its core values of respect for people and belief in empowerment. Its philosophy of all-round value creation is backed by strong corporate governance policies and systems. ITCs corporate strategies are :
Create multiple drivers of growth by developing a portfolio of world class businesses

that best matches organisational capability with opportunities in domestic and export markets.
Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards &
Packaging, Agri Business and Information Technology.
Benchmark the health of each business comprehensively across the criteria of Market
Standing, Profitability and Internal Vitality.
Ensure that each of its businesses is world class and internationally competitive. Enhance the competitive power of the portfolio through synergies derived by blending
the diverse skills and capabilities residing in ITCs various businesses.
Create distributed leadership within the organisation by nurturing talented and focused
top management teams for each of the businesses.
Continuously strengthen and refine Corporate Governance processes and systems to

catalyse the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability.
Cigarettes
Armenteros Handrolled Cigars
ITC is the market leader in cigarettes in India. With its wide range of invaluable brands, it has a leadership position in every segment of the market. It's highly popular portfolio of brands includes Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol and Flake, Silk Cut and Duke.
The Company has been able to build on its leadership position because of its single minded focus on value creation for the consumer through significant investments in product design, innovation, manufacturing technology, quality, marketing and distribution. All initiatives are therefore worked upon with the intent to fortify market standing in the long term. This in turns aids in designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile of the country. This strategic focus on the consumer has paid ITC handsome dividends. ITC's pursuit of international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-yourown solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands.
ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune. These factories are known for their high levels of quality, contemporary technology and work environment.
Awards ITC's Cigarettes business has been winning numerous awards for its quality, environmental management systems and product excellence:
'Best Manufacturer of Cigarettes' for the year 2008 & 2007 and Best Exporter
of Cigarettes for 2008 by the Tobacco Board based on previous three years' performance.
Occupational Health and Safety Award 2007 for Excellence in Safety Management
to the Bengaluru, Saharanpur and Kolkata factories from the Royal Society for Prevention of Accidents (ROSPA), U.K.
5 Star Health and Safety Rating in 2007 from the British Safety Council to the
Bengaluru, Munger, Kolkata and Saharanpur factories and the "Sword of Honour" for Bengaluru & Saharanpur factories in 2006.
Greentech Gold Award for excellence in Safety Management for the year 2007
to the Bengaluru, Kolkata and Saharanpur cigarette factories for the high level of performance that the units have achieved in Environment Health and Safety (EHS). Saharanpur along with Kolkata and Munger factories were honoured with the Gold award and the Bengaluru Factory with the Platinum Award in 2006.
Greentech Gold Award for Excellence in Environment Management 2007 to the

Bengaluru, Kolkata and Munger factories.
Safety Innovation Award for 2007 and 2006 for Innovative Safety Management
System to the Bengaluru Factory from the Institution of Engineers and also the Unnatha Suraksha Puraskara Award 2006 from NSC Karnataka Chapter.
Golden Peacock Award for Occupational Health and Safety from the Institute of
Directors, New Delhi; Award for Outstanding Performance in Environment Health and Safety from the CII and the Suraksha Puraskar Award from the National Safety Council, Mumbai to the Kolkata factory in 2007 and the "1st National Security Today Award" in the category of Best Maintained Fire Safety System in 2005.
Occupational Health and Safety Gold Award from the ROSPA, UK; the Winners
Trophy - Safety Health and Environment Award from the CII Eastern region;
National Award for Excellence in Water Management and Innovative Project Award Initiatives for Energy Conservation from the CII to the Munger factory in 2007 and also the Excellence in Water Management Award from CII-GBC for 2006.
All the four factories are certified by Det Norske Veritas (DNV) for ISO 14001, for their
Environment Management Systems, OHSAS 18001 for their Occupational Health and Safety Management Systems (OHSMS) and the ISO 9000-2000 for Quality Management Systems. The Kolkata factory is the first cigarette factory in India to be awarded the SA 8000 Certificate for Social Accountability by Det Norske Veritas (DNV) in June 2004. ITC's R&D Centre at Peenya, Bengaluru has the distinction of being the first independent R&D centre in India to get ISO 9001 accreditation and certified with ISO 14001 for Environment Management Systems by DNV. The R&D Centre is also certified for the standard ISO/IEC17025:2005, by National Accreditation Board for Testing and Calibration Laboratories (NABL). This certification is awarded for "General requirement for the competence of Testing & Calibration Laboratories"
Links to Press Reports :Increase in tax to impact cigarette volume: ITC

Money Control
Nov 16, 2009 Sep 19, 2009 Oct 28, 2008 Sep 15, 2008 Nov 08, 2007 Jun 06, 2007 Mar 23, 2007 Dec 18, 2002 May 24, 2002 Nov 29, 2001 Nov 26, 2001
'Disparity in tax rates spurs contraband cigarette sales

Economic Times
Mixing business with respect

Business Standard
ITC launches new cigarette brand

Hindu Business Line
Puffing Profits
Financial Express
Smokers can opt for Rock, Jazz or Blues

economictimes.com
Cigarette VAT will burn ITC badly, warns Deveshwar

Indian Express
Gold Flake bags gold in FMCG brand race

The Economic Times
Reading the smoke signals

The Economic Times
Govt urged to drop cigarettes from free import list

Deccan Herald
EXCISE ON CIGARETTES - Real bad for Big Smoke

Business India
ITC seeks reformed legal regime for tobacco sector

The Hindu Business Line
Jul 02, 2001 Jun 01, 2001
Beating the odds!

The Economic Times
Foods
ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the Kitchens of India brand. A more broad-based entry has been made since June 2002 with brand launches in the Confectionery, Staples and Snack Foods segments. The packaged foods business is an ideal avenue to leverage ITC's proven strengths in the areas of hospitality and branded cuisine, contemporary packaging and sourcing of agricultural commodities. ITC's world famous restaurants like the Bukhara and the Dum Pukht, nurtured by the Company's Hotels business, demonstrate that ITC has a deep understanding of the Indian palate and the expertise required to translate this knowledge into delightful dining experiences for the consumer. ITC has stood for quality products for over 100 years to the Indian consumer and several of its brands are today internationally benchmarked for quality. The Foods business carries forward this proud tradition to deliver quality food products to the consumer. All products of ITC's Foods business available in the market today have been crafted based on consumer insights developed through extensive market research. Apart from the current portfolio of products, several new and innovative products are under development in ITC's state-of-the-art Product Development facility located at Bengaluru. Leadership in the Foods business requires a keen understanding of the supply chain for agricultural produce. ITC has over the last 100 years established a very close business relationship with the farming community in India and is currently in the process of enhancing the Indian farmer's ability to link to global markets, through the e-Choupal initiative, and produce the quality demanded by its customers. This long-standing relationship is being leveraged in sourcing best quality agricultural produce for ITC's Foods business. The Foods business is today represented in 4 categories in the market. These are:
Ready To Eat Foods Staples Confectionery Snack Foods
In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification. The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands:
:: New Launches
There are several new products under advanced stages of development, which will be launched over the next few months. Please await the announcements on this site. For trade enquiries or institutional, bulk and gifting requirements
please write to: kitchensofindia@itc.in
Links to Press Releases :Sunfeast World 10K on May 31st '09 Sunfeast World 10K - Bangalore a huge success!! Sunfeast launches special edition of the Sunfeast Sachin Fit Kit range Aashirvaad launches "Organic Spices" ITC Foods expands Mint-O Fresh portfolio ITC launches Bingo Sunfeast Launches Sachin's Fit Kit Sunfeast forges a Great Partnership for a Great Innings with Sachin Tendulkar ITC not to increase price of its 'Aashirvaad' Atta ITC Limited - Foods Business to bring "Sunfeast Open" to Kolkata for 4 years Sunfeast breaks Guinness World Record for simultaneous plantation Shah Rukh Khan is Sunfeast Brand Ambassador ITC launches "Sunfeast" range of biscuits Mar 25, 2009 May 18, 2008 Sep 18, 2007 Jul 17, 2007 Jul 16, 2007 Mar 14, 2007 Mar 08, 2007 Nov 10, 2006 Sep 06, 2006 May 03, 2006 Sep 05, 2005 Apr 20, 2005 Jul 30, 2003
Links to Press Reports :Bingo! ITC turns around foods business

Financial Chronicle
May 01, 2011 Jan 17, 2011 Sep 27, 2010 May 03, 2010 Feb 01, 2010 Jan 12, 2010 Oct 19, 2009 May 06, 2009 Mar 04, 2008 Jan 08, 2008 Nov 07, 2007 Sep 19, 2007 Aug 17, 2007 Aug 01, 2008 Aug 01, 2007 Jun 06, 2007 Mar 28, 2007 Mar 10, 2007 Oct 30, 2006 Aug 30, 2006
Not a two-minute war

Business Standard
ITC launches noodles under Sunfeast

The Times of India
Fast-moving food business

Business Standard
Theres space for all to grow

Economic Times
From fumes to foams

Financial Express
Bingo: More for less

Business Standard
BISCUITS, AND MORE BISCUITS FROM ITC

Economic Times
We will not enter a segment just to expand our portfolio

Live mint
Racks to riches
Business Standard
Mint-O Fresh overtakes Chlormint

Economic Times
ITC plans launches in food business

Economic Times
Sunfeast, Kitchens of India keep ITC healthy

economictimes.com
Bingo! ITC sets sights on domestic frozen food market

Economic Times
Atta is emotional subject with Indians

economictimes.com
ITC, Pepsico battle it out in wafers market

Business Standard
The crackle of ITC's snacky foray

Hindustan Times
Size of ready to eat market Rs 700 m.

Indiantelevision.com
ITC feast for children

Statesman
ITC seeks to export more Kitchens of India products

Snack Preview: Surya to make Sunfeast shine

The Economic Times
Apr 03, 2006 Mar 27, 2006 Mar 22, 2006 Feb 21, 2006 Dec 05, 2005 Aug 11, 2005 Apr 20, 2005 Apr 04, 2005 Apr 04, 2005 Dec 05, 2004 Oct 07, 2004 Sep 27, 2004 Jul 29, 2004 Mar 22, 2004 Nov 09, 2003 Oct 02, 2003 Sep 20, 2003 Sep 18, 2003
ITC Foods plans own facility to make biscuits

Shah Rukh to launch ITCs Sunfeast in US

The Financial Express
ITC Foods forays into instant mix segment, dishes out 5 products
ITC eyes buyouts in foods thrust

Business Standard
ITC Foods forays into cookies segments

Sify.com
ITC signs Shah Rukh Khan for Sunfeast

ITC Foods slugs it out for market pie

The Times of India
ITC eyes small FMCG firms

Business Standard
Jam 'n' spice: the new niche

timesofindia.com
ITC Foods extends Mint-O brand to hard-boiled candy

exchange4media.com
ITC Foods open to tie-ups for adding capacities in biscuits

'Foods can't afford large overheads'

The Economic Times
ITC Foods Goes For Soft Launch Of Cooking Pastes

Feast For The Senses

The Telegraph
Slew of domestic launches planned - ITC Foods to tickle overseas palates

Getting on a gravy train

Business Standard
Cookie combat
Business Standard
Lifestyle Retailing
ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear,
fashion accessories and Essenza Di Wills - an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills - a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country. With a distinctive presence across segments at the premium end, ITC has also established John Players as a brand that offers a complete fashion wardrobe to the male youth of today. With its brands, ITC is committed to build a dominant presence in the apparel market through a robust portfolio of offerings.
Awards ITC's Lifestyle Retailing Business has won numerous awards for its quality, marketing and product excellence:
LRBD has won several Images Fashion Awards over the years:
2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle 2007: 2005: 2004: Most Most Rising Admired Admired Star Shirt Brand Fashion Brand of Campaign of the the Year John John John Players Players Players
Year
2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle 2002: 2001: Most The Admired Most Women's Wear Brand of of the the Year Year Wills Wills Sport Sport
Admired
Brand
Launch
The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.
"Retailer
of
the
Year
(Fashion
and
Lifestyle)"
Award at Reid & Taylor Awards for Retail Excellence in 2011
"Best Retail Marketing Campaign of the Year" Award at Reid & Taylor Awards for
Retail Excellence in 2011
Award for Customer and Brand Loyalty in Retail Sector category at the 4th Loyalty
Summit, 2011
Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category at Asia
Retail Congress 2008.
Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global
Luxury Survey conducted by TIME Magazine.
Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate
Observer & Trammel Crow Meghraj.
Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India. The "Best Supply Chain Practices Award 2006" for time-effective and costefficient Logistics management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with ITW Signode - the International leaders in packaging solutions.
The Division's Product & Quality Testing facilities were awarded the prestigious
accreditation by the National Accreditation Board of Laboratories of the Department of Science and Technology, GOI (affiliated to the International Laboratories Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence. The Division also obtained ISO 9001:2000 certification in the area of Receipt, Storage & Distribution of Merchandise / Finished Goods by Det Norske Veritas, Netherlands.
NID Awards for Design Excellence for Best Packaging Design In The FMCG
Category for John Players.
Award for Customer and Brand Loyalty in Retail Sector category at the 2nd
Loyalty Summit.
Links to Press Releases :Wills Lifestyle Grand Finale collection preview by Sabyasachi ITC's John Players embarks on a new journey with Ranbir Kapoor Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week Apr 04, 2011 Mar 18, 2010 Mar 17, 2010
John Players dons a fresh look with the new face of cool! Wills Lifestyle presents an enthralling Grand Finale Gul Panag is the Twitter 'Face' for WIFW SS'10 Wills Lifestyle Grand Finale designer is Rohit Bal J J Valaya presents 'Kingdom of love' at the Wills Lifestyle Grand Finale Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week ITC Personal Care launches the Di Wills Series Book - Essence of Hair Wills Lifestyle presents the emerging young talent Wills Lifestyle Grand Finale designer is JJ Valaya Wills lifestyle presents new range in winter 2008 collection Perfect black dress for this party season Futuristic and Flamboyant designer Manish Arora enchants audiences at the Wills Lifestyle Grand Finale Wills Lifestyle Grand Finale designer is Manish Arora Wills Lifestyle presents a truly Grand Finale Wills Lifestyle announces Rohit Bal as the Grand Finale Designer Wills Lifestyle Grand Finale Designer is Manish Malhotra
Jan 11, 2010 Oct 28, 2009 Oct 16, 2009 Oct 06, 2009 Mar 22, 2009 Mar 21, 2009 Mar 21, 2009 Mar 12, 2009 Mar 05, 2009 Dec 12, 2008 Dec 01 , 2008 Oct 19, 2008 Oct 11, 2008 Mar 16, 2008 Aug 22, 2007 Aug 08, 2006
Links to Press Reports :Power dressing for Wills Lifestyle

The Economic Times
Jul 13, 2011
"My work takes me closer to the consumer" - Atul Chand , Divisional Chief Executive, Lifestyle Retailing, ITC
May 31, 2011
ITC tries out new formats, plans 25 new stores

Financial Chronicle
Apr 11, 2011 Apr 11, 2011 Apr 06, 2011 Mar 29, 2011 Dec 29, 2010 Apr 29, 2010
ITC tries new lifestyle retail formats, to open 25 new stores

MINT
Sabyasachi to design exclusive clothes for Wills Lifestyle

The Economic Times
The art of customisation

Moolah Route: It's party time for fashion brands this winter
Financial Chronicle
Online sales growing rapidly

Financial Chronicle
'We try to make fashion more accessible'

Economic Times
Apr 21, 2010 Apr 01, 2010 Oct 27, 2009 Oct 22, 2009
'This year the focus shifts back to profitable expansion'

thehindubusinessline.com
Designer plans
Business Standard
Wills Lifestyle Targets 50 Stores

Economic Times
ITC lifestyle products make inroads into international markets despite slowdown
The Hindu Pitch
Jun 28, 2009
Haute Marketing "Consumer engagement is the key"

Financial Express Deccan Herald
Apr, 2009 Mar 31, 2009 Mar 18, 2009 Mar 13, 2009 Mar 10, 2009 Jan 19, 2009 Oct 07, 2008 Sep 27, 2008 Jul 23, 2008 Sep 24, 2007 Aug 23, 2007 Aug 22, 2006 Apr 28, 2006 Apr 10, 2006 Mar 24, 2006 May 18, 2004
A style statement with an eye on the future Wills Lifestyle reworking strategy
Business Standard Economic Times
ITC eyes 20% growth for Wills Lifestyle It's Wills Lifestyle India Fashion Week again
Hindustan Times Economic Times Times of India
Wills Lifestyle to open 50 new stores This was long due: Manish Arora Wills Lifestyle's rejig bears fruit
Business Standard Hindustan Times Economic Times Business Line
Local luxury brands still rule the roost ITC puts spotlight on lifestyle retail Wills Lifestyle to double number of stores 2nd edition of Wills Lifestyle '06 from August 30-September 3, 2006
BharatTextile.com Newkerala.com
Fashion week finale outfits at Wills Lifestyle stores ITC plans more Wills Lifestyle stores in north
Business Standard
Celebrating the spirit of fashion

The Times of India
Festive offer from John Players

Business Standard
Sep 16, 2003 Jun 29, 2003
Clublife From Wills Lifestyle

Please visit our sites : www.willslifestyle.com
www.johnplayers.com
Education and Stationery

ITC made its entry to the education and stationery business with its Paperkraft brand in the premium segment in 2002; and later expanded into the popular segment with its Classmate brand in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together, Classmate and Paperkraft offer a range of products in the Education & Stationery space to the discerning consumer, providing unrivalled value in terms of product & price. Classmate and Paperkraft have become a natural extension of the consumer. Meticulous
understanding of consumer needs helped creating a relevant and comprehensive portfolio satisfying the needs of different sets of consumers. ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing and conversion garnered from Packaging & Printing Business with its brand building and trade marketing & distribution strengths resident in its FMCG business to offer superior value products to consumers. Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are superior in quality and environment-friendly. Other offerings available in education and Stationery range are safe and certified non-toxic.
For any queries, please write to: classmate@itc.in or paperkraft@itc.in For New Business Opportunities, please write to Nripendranath.Thakur@itc.in, Chand.Das@itc.in
Links to Press Releases :Top honours for ITC's Classmate Ideas for India Challenge at the WOW Event and Experiential Marketing Awards Yuvraj Singh applauds winners of 1st round of ITC's Classmate Ideas for India Challenge ITC's Classmate announces Classmate Ideas for India Challenge ITC's Classmate signs Yuvraj & Soha as brand ambassadors ITC launches eco-friendly "Paperkraft Premium Business Paper" Classmate Young Author and Artist Contest 2006 Apr 29, 2011 Oct 27, 2010 Aug 23, 2010 Jan 11, 2010 Dec 18, 2008 Nov 03, 2006
Links to Press Reports :Manisha Raj to represent city in ITC 'Classmate Ideas' contest
The Hindu
Nov 17, 2010 Aug 24, 2010
Classmate ideas for India challenge

The Times of India
Our thrust is on building brands at home: Chand Das, ITC CEO (Education and Stationery)
Economic Times
Apr 30, 2010
ITC targets the schoolbag

Business Standard Times of India
Jan 18, 2010 Aug 14, 2009 Aug 07, 2009 Jan 20, 2009 Jul 31, 2008
Now, ITC steps into pens business ITC to grow office stationery business on green plank
Hindu Businessline DNA
ITC to take stationery brands abroad ITC's paper trail
The Hindu Businessline
ITC launches new greeting cards range

Business Standard
Oct 13, 2006 Apr 11, 2006 Apr 10, 2006 Aug 25, 2005 Oct 21, 2004 Oct 07, 2004 Dec 24, 2003 Dec 10, 2003 Oct 17, 2003 Aug 26, 2003 Aug 25, 2003 Aug 24, 2003 Jul 30, 2003 Jul 28, 2003 Feb 21, 2003
Writing between lines

Business Standard
ITC goes to school with 'classmate'

The Economic Times
An expression of faith
'Conventional greeting card will survive'

sify.com
Mr Chand Das' interview on Indiainfoline

indiainfoline.com
ITC Unveils New Expressions Range

ITC cards eyes Rs 100 cr turnover

Business Standard
ITC In Tie-up With DTDC To Deliver Expressions Cards Free

ITC cards for Teachers' Day

Business Standard
ITC
The Telegraph
Classmate Notebooks From ITC

ITC Targets Gulf, Saarc For Greeting Cards Exports

ITC sees greeting cards biz rise to Rs 100 cr in '05-06

The Times of India
Lighting a New Venture With Stationery Products

Personal Care
In line with ITC's aspiration to be India's premier FMCG company, recognised for its world-class quality and enduring consumer trust, ITC forayed into the Personal Care business in July 2005. In the short period since its entry, ITC has already launched an array of brands, each of which offers a unique and superior value proposition to discerning consumers. Anchored on extensive consumer research and product development, ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers.
ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel UltraPro', 'Vivel' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally. ITC's state-of-the-art manufacturing facility meets stringent requirements of hygiene and
benchmarked manufacturing practices. Contemporary technology and the latest manufacturing processes have combined to produce distinctly superior products which rank high on quality and consumer appeal. Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior, differentiated products that meet the consumer's stated and innate needs. The product formulations use internationally recognised safe ingredients, subjected to the highest standards of safety and performance.
Links to Press Releases :ITC's Fiama Di Wills unveils the new Anti Hair Fall Shampoo ITC Forays into the Fairness Creams Segment Vivel Launches Deo Spirit to turn the heat on! Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week Fiama Di Wills expands Range with Transparent Gel Bathing Bars Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week ITC launches Vivel Ultra Pro anti-dandruff shampoo in Kolkata Fiama Di Wills is Associate Sponsor of the Wills Lifestyle India Fashion Week ITC Personal Care launches the Di Wills Series Book- Essence of Hair ITC - Essenza Di Wills launches Mikkel - A Men's Prestige Fragrance Fiama Di Wills announces winner of the Fiama Di Wills Beautiful Face 2008 Hunt Fiama Di Wills launches the Fiama Di Wills Beautiful Face Hunt '08 ITC expands Personal Care portfolio with Vivel shampoos Sep 29, 2010 Jun 11, 2010 May 10, 2010 Mar 17, 2010 Oct 09, 2009 Oct 09, 2009 Apr 15, 2009 Mar 21, 2009 Mar 21, 2009 Mar 19, 2009 Oct 16, 2008 Sep 12, 2008 Jun 25, 2008
Fiama Di Wills is the associate sponsor of the WLIFW ITC expands Personal Care product range ITC launches Fiama Di Wills Soaps ITC launches new range of Personal Care products ITC launches Fiama Di Wills range of shampoos ITC launches Essenza Di Wills line of prestige fragrances and personal care products Links to Press Reports :The soap opera
Pitch
Mar 03, 2008 Feb 14, 2008 Dec 20, 2007 Oct 15, 2007 Sep 15, 2007 Oct 22, 2005
May 31, 2011 May 23, 2010 Jun 28, 2010 Jun 11, 2010 Jan 18, 2010 Jan 12, 2010 Apr, 2009 Apr 05, 2009 Jan 09, 2009 Jan 01, 2009 Sep 29, 2008 Feb 23, 2008
Segment and grow
Business Standard - The Strategist
The fairness formula

Business Standard Times of India
Now, ITC to enter fairness cream mart 'FMCG cos need to understand NewGen'
Economic Times
From fumes to foams

Financial Express Pitch
Haute Marketing Deepika, hair & now

Times of india Mint
ITC mulls expansion of its range of personal care brands ITC mulls anti-dandruff category foray
Times of India
ITC to expand personal care portfolio

Financial Chronicle moneycontrol.com
ITC to launch a host of new personal care products soon
Please visit our sites : www.essenzadiwills.com www.fiamadiwills.com www.aquapulse.in www.vivelultrapro.in
Safety Matches
As part of its strategic initiative to create multiple drivers of growth in the FMCG sector, ITC commenced marketing safety matches sourced from the small-scale sector. The Matches business leverages the core strengths of ITC in marketing and distribution, brand building, supply chain management and paperboard & packaging to offer Indian consumers high quality safety matches. ITC's range of Safety matches include popular brands like i Kno, Mangaldeep, Stylites, Aim and Aim Mega. With differentiated product features and innovative value additions, these brands effectively address the needs of different consumer segments. Aim is the largest selling brand of Safety Matches in India. ITC also exports regular and premium safety matches brands to markets such as Middle East, Africa and the USA. The successful acquisition of Wimco Ltd. by Russell Credit Ltd., a wholly owned subsidiary of ITC has consolidated the market standing of the Company's Matches business through synergy benefits derived through combined portfolio of offerings, improved servicing of proximal markets and freight optimization. Through its participation, ITC aims to enhance the competitiveness of the small and medium scale sectors through its complementary R&D based product development and marketing strengths, especially the breadth and depth of the Company's trade marketing and distribution. For export enquiries, please write to: R.Ramamurthy@itc.in
Links to Press Reports :ITC boards Wimco's Ship

Jul 02, 2005 Mar 29, 2004
ITC to expand safety match business

The Times of India
ITC plans to make a match of it

Feb 27, 2003
Safety Matches

The Financial Express The Times of India
Jul 02, 2005 Mar 29, 2004 Feb 27, 2003
ITC to expand safety match business ITC plans to make a match of it

Safety Matches

Jul 02, 2005 Mar 29, 2004 Feb 27, 2003
ITC to expand safety match business

The Times of India
ITC plans to make a match of it

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Agarbattis
As part of ITC's business strategy of creating multiple drivers of growth in the FMCG sector, the Company commenced marketing Agarbattis (Incense Sticks) sourced from small-scale and cottage units in 2003. This Business leverages the core strengths of ITC in nation-wide distribution and marketing, brand building, supply chain management, manufacture of high quality paperboards and the
creation of innovative packaging solutions to offer Indian consumers high quality Agarbattis. With its participation in the business, ITC aims to enhance the competitiveness of the small and medium scale sectors through its complementary R&D based product development and strengths in trade marketing and distribution. Mangaldeep Agarbattis are available in a wide range of fragrances like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Durbar, Tarangini, Anushri, Ananth and Mogra. Durbar Gold is a new offering from Mangaldeep launched in Andhra Pradesh and has received wide consumer acceptance. The premium range from ITC, Mangaldeep Spriha has two offerings, Pratiti and Sarvatra and are specially hand rolled by Cottage Industries, Sri Aurobindo Ashram, Puducherry. Cottage Industries, Puducherry, has been accredited with IFAT certification, which is an internationally recognized benchmark for fair trade practices. Mangaldeep is also available in 3-in-1 and 5-in-1 packs giving the consumer a choice of multiple fragrances in a single pack. Mangaldeep appeals to a cross-section of consumers with offerings at various price points. These agarbattis are available in innovative 'Fragrance-Locked' packaging. 'Fragrance locking' is a unique concept of packaging which retains the fragrance for a longer period and helps in "Completing the Purity of Prayer". Mangaldeep is fast emerging as the only national brand in an industry dominated by multiple local brands.
Mangaldeep Dhoop, made with Natural Ingredients, is available in specific markets and is fast emerging as a key player in North India. Recently, Mangaldeep launched the Premium range of Sarvatra Flora agarbattis. Sarvatra flora agarbattis are a wet type of agarbattis, different from the normal agarbattis. These agarbattis have a natural base, are brownish in colour and offer a wholesome and differentiated fragrance experience to the consumer. Sarvatra Flora Agarbattis are now available in select markets. The Business is currently working on various exciting new offerings to the consumers and is planning to launch them in the near future. In line with ITC's Triple Bottom Line philosophy of every business contributing to the nation's economic, environmental and social capital, Mangaldeep agarbattis are manufactured by small scale
and cottage units, providing livelihood opportunities for more than 12,000 people. Six out of 11 Mangaldeep Agarbatti manufacturing units are ISO 9000 certified. Mangaldeep ASHA (Assistance in Social Habilitation through Agarbattis) is an ITC initiative to improve the quality of raw agarbatti production and provide better value realization for women rollers. Under the project, ITC has extended support to NGOs in states and like Bihar, Tripura, Tamil Nadu, who are setting up agarbatti units, training village women in rolling agarbattis and employing them in these units. In the latest initiative, ITC signed a MoU with Orissa Government run Orissa Rural Development and Marketing Society (ORMAS) for marketing raw incense sticks in the state- a move that is expected to provide employment opportunities to over 3000 rural women. For trade enquiries, please write to: VM.Rajasekharan@itc.in
Links to Press Releases :ITC to support agarbatti manufacture in Tripura ITC Launches MANGAL DEEP IN 'FRAGRANCE - LOCKED' packaging May 20, 2005 Dec 15, 2003
Links to Press Reports :ITC lights up rural women thru Mangaldeep

The New Indian Express
Apr 20, 2011 Jan 09, 2010 Oct 14, 2009 Mar 17, 2009 Mar 08, 2009 Oct 07, 2007 Aug 17, 2007 Apr 10, 2006 Sep 30, 2004 Jun 27, 2004
ITC to light up NE with homegrown agarbattis

Economic Times
ITC signs MoU with ORMAS for marketing raw agarbattis

Economic Times
ITC plans to enter perfumed candles segment

The Hindu
ITC smells more growth for its incense business

Business Standard
ITC adds new fragrance to agarbatti industry

Financial Express
ITC agarbattis to find new markets through 'Fair Trade'

ITC plans agarbatti exports to Bangladesh

Hindustan Times
'We'll dominate agarbattis industry soon'

Sify.com
ITC launches special incense gift packs

ITC Spreads Incense Stick Ops

Jun 03, 2004 Dec 16, 2003 Nov 19, 2003 Oct 14, 2003 Aug 15, 2003 Jun 26, 2003 Jun 05, 2003 Jun 02, 2003 Feb 22, 2003
ITC Launches New Incense Sticks Brand

ITC agarbathi divn to focus on brand-building

Aroma Magic
Swagat
ITC, Ashram join hands for 'fragrance mapping'

Vikas Kendra, ITC join hands to help youth

Deccan Herald
Making the fragrance stick

ITC Lights An Aggressive Export Plan For Agarbathis

ITC forays into incense stick market

The Economic Times
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Agri Commodities & Rural Services
To know more about ITC's unique e-Choupal initiative click here.
ITC's pre-eminent position as one of India's leading corporates in the agricultural sector is based on strong and enduring farmer partnerships that has revolutionized and transformed the rural agricultural sector. A unique rural digital infrastructure network, coupled with deep understanding of agricultural practices and intensive research, has built a competitive and efficient supply chain that creates and delivers immense value across the agricultural value chain. One of the largest exporters of agri
products from the country, ITC sources the finest of Indian Feed Ingredients, Food Grains, Edible Nuts, Marine Products, Processed Fruits, Coffee & Spices. ITC's Agri Business Division is the country's second largest exporter of agri-products with exports of over Rs. 1000 Crores (Rs. 10 billion). Its domestic sales of agri-products are in excess of Rs. 1500 Crores (Rs. 15 billion). It currently focuses on exports and domestic trading of:
Feed Ingredients - Soyameal Food Grains - Rice (Basmati & Non Basmati), Wheat, Pulses Edible Nuts - Sesame Seeds, HPS Groundnuts, Castor oil Marine Products - Shrimps and Prawns Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit
Products, Fresh Fruits
Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery and other
Seed Spices Farmer empowerment through e-Choupals
ITC's unique strength in this business is the extensive backward linkages it has established with the farmers. This networking with the farming community has enabled ITC to build a highly cost effective procurement system. ITC has made significant investments in web-enabling the Indian farmer. Christened 'e-Choupal', ITC's empowerment plan for the farmer centres around providing Internet kiosks in villages. Farmers use this technology infrastructure to access on-line information from ITC's farmer-friendly website www.echoupal.com. Data accessed by the farmers relate to the weather, crop conditions, best practices in farming, ruling international prices and a host of other relevant information. e-Choupal today is the world's largest rural digital infrastructure.
The unique e-Choupal model creates a significant two-way multi-dimensional channel which can efficiently carry products and services into and out of rural India, while recovering the associated costs through agri-sourcing led efficiencies. This initiative now comprises about 6500 installations covering nearly 40,000 villages and serving over 4 million farmers. Currently, the 'e-Choupal' website provides information to farmers across the 10 States of Madhya Pradesh, Haryana, Uttarakhand, Uttar Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra Pradesh, Kerala and Tamil Nadu. Over the next 5 years it is ITC's Vision to create a network of 20,000 e-Choupals, thereby extending coverage to 100,000 villages representing one sixth of rural India. Supporting the e-Choupal network are ITC's procurement teams, handling agents and contemporary warehousing facilities across India, enabling its Agri Business to source identity-preserved merchandise even at short notice. ITC's processors are handpicked, reliable high quality outfits who ensure hygienic processing and modern packaging. Strict quality control is exercised at each stage to preserve the natural flavour, taste and aroma of the various agri products.
Choupal Saagar
Following the success of the e-Choupal, the Company launched Choupal Saagar, a physical infrastructure hub that comprises collection and storage facilities and a unique rural hypermarket that offers multiple services under one roof. This landmark infrastructure, which has set new benchmarks for rural consumers also incorporates farmer facilitation centres with services such as sourcing, training, soil testing, health clinic, cafeteria, banking, investment services, fuel station etc. 24 'Choupal Saagars' have commenced operations in the states of Madhya Pradesh, Maharashtra and Uttar Pradesh. ITC is engaged in scaling up the rural retailing initiative to establish a chain of 100 Choupal Saagars in the near future. Choupal Fresh
Choupal Fresh, ITC's fresh food wholesale and retail initiative, leverages its extensive backward linkages with farmers and supply chain efficiencies. It focuses on stocking fresh horticulture produce like fresh fruits and vegetables. Five Choupal Fresh retail stores are currently operational at Hyderabad. The company has also set up a complete cold chain for ensuring the availability of fresh products in the market, besides directly sourcing farm fresh produce from the farmers.
Choupal Pradarshan Khet
In line with its mission of improving the quality of life in rural India, ITC's Agri Business has launched a flagship extension programme called 'Choupal Pradarshan Khet' (CPK) or demonstration plots to help farmers enhance farm productivity by adopting agricultural best practices. Started in 2005-06, the crop portfolio includes soya, paddy, cotton, maize, bajra, wheat, gram, mustard, sunflower and potato. This initiative, has covered over 70,000 hectares and has a multiplier impact and reaches out to 1.6 million farmers.
Processed Fruits
In line with its strategy of achieving a higher order of value capture, the business also focuses on the value added segment, steadily enhancing its basket of offerings with several new products. These include frozen foods, IQF (individually quick frozen) fruits, niche products like baby-food quality purees and high brix pulp and organic purees. ITC seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties. In Processed Fruits category, ITC exports from HACCP certified plants to Western Europe, North Africa, West Asia, Japan and North America, a wide range of Processed Fruit products made from Mango (Alphonso, Kesar & Totapuri), Guava, Papaya and Pomegranate. ITC is the leading Indian exporter of Organic Fruit Products certified to European (EC 2092/91) and US (NOP) Standards. Fresh Table Grapes & Pomegranates are sourced from ITC's EUREPGAP certified farmer groups & retailed through prominent supermarkets like Sainsbury's and Albert Heijn in Europe and Daiei in Japan.
Marine Products ITC has been a significant exporter of seafood from India since 1971. It exports frozen as well as cooked shrimps and other seafood products to Japan, USA and Europe. Its well-known brands include Gold Ribbon, Blue Ribbon, Aqua Kings, Aqua Bay, Aqua Feast and Peninsular.
A Customer Centric Approach ITC's Agri Business Division continues to use innovation as its core strategy to retain its position as the one-stop shop for sourcing agri-commodities from India. Besides setting benchmarks in quality, reliability and value-added services, ITC is a trendsetter in customer care particularly in commodity trading. Major customers include Cargill, Marubeni, Toepfer, among others, who source agriculture commodities and food products from India. Customers can log onto www.itcabd.com, and readily access information on crop production and forecast, market updates, the latest shipment status and the prevailing foreign exchange rates. Sourcing for ITC
ITC's Agri business is progressively aligning its commodity portfolio with the sourcing needs of the Company's Foods business to generate higher order value from its agri procurement infrastructure. The business has commenced procurement of chipstock potatoes, one of the critical raw materials in the manufacture of the Company's 'Bingo!' brand of potato chips. The acquisition of Technico, an Australian company with technology leadership in the production of early generation seed potatoes, helped the business access a ready pipeline of new high-yielding varieties of chipstock potato seeds.
Awards ITC's Agri Business Division has won numerous awards:
United Nations Industrial Development Organisation (UNIDO) Award at the

international conference on Sharing Innovative Agribusiness Solutions 2008 at Cairo for ITC's exemplary initiatives in agri business through the e-Choupal.
The Ashoka - Changemakers 'Health For All' Award 2006 for the Rural Health
Services model for delivery of health services through the e-Choupals.
The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using
information technology for the economic development of rural communities.
Innovation for India Award 2006 for ITC e-Choupal in the Social Innovations
category for business organizations. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of 'India's Best Innovations'.
The Development Gateway Award 2005 (previously known as the Petersberg

Prize) for its trailblazing e-Choupal initiative. ITC is the first Indian company and the second in the world to win this prestigious award.
The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR)
in Emerging Economies for 2005'. The Company received this award for its eChoupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.
The Corporate Social Responsibility Award 2004 from The Energy and
Resources Institute(TERI) for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.
The inaugural 'World Business Award', instituted jointly by the International

Chamber of Commerce (ICC), the HRH Prince of Wales International Business Leaders Forum (IBLF) and the United Nations Development Programme (UNDP) for the e-Choupal intervention. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.
The 'Enterprise Business Transformation Award' for Asia Pacific (Apac),

instituted by Infosys Technologies and Wharton School of the University of Pennsylvania, for e-Choupal.
PC Quest's IT Implementation Award in the 'Best Project' category, for the eChoupal initiative.
The Golden Peacock Innovation Award 2004 for e-Choupal. The coveted "Golden Star Trading House" status by the Government of India. The NASSCOM award for 'Best IT User in FMCG' in 2003. The Award is a
recognition of ITC's successful integration of its IT usage with its business processes, specially the e-Choupal initiative.
The Seagate Intelligent Enterprise of the Year 2003 Award, for the most
innovative usage of Information Technology. This award recognises ITC's pathbreaking e-Choupal initiative.
Links to Press Releases :ITC wins Top UNIDO Award for e-Choupal ITC's e-Choupal expands to Tamil Nadu Dec 01, 2008 Jul 31, 2008
Links to Press Reports :ITC arm, ICAR bid to promote sorghum consumption
Jun 25, 2010 May 12, 2010 Apr 12, 2010 Mar 24, 2010
How innovation really works

Business Today
ITC e-Choupal to quintuple reach

Economic Times
Ecosystem Marketing - The New Equation

Brand Equity, Economic Times
Worth a hill of soyabeans

The Economist
Jan 07, 2010 Apr 05, 2009 Aug 25, 2007 Aug 06, 2007 Jun 05, 2007 Feb 23, 2007 Jan 20, 2007 Dec 26, 2006 Dec 16, 2006 Nov 22, 2006 Aug 14, 2006 Jul 10, 2006 Jul 07, 2006 Mar 25, 2006 Mar 23, 2006 Jul 02, 2005
Reform to Re-farm
Business Today
ITC plans to up rural market penetration

Economic Times
ITC aids farmers in new techniques

Business Standard
e-Choupal lauded by President of India Internet brings prosperity for farmers

CNN-IBN
Gaon goes global

Hindustan Times
Marubeni, ITC tie up for foods business

Financial Express Financial Express
Extending the franchise ITC plans 7500 farm demo plots

Business Standard
ITC starts farm extension services

The Hindu Business Line Business Standard Economic Times Times of India
ITC-IBD to set up e-choupals in Telangana Fuelling latent rural demand Now, ITC to launch organically farmed branded fruits ITC-IBD to extend e-Choupal network to three Telangana districts
Business Standard
Rewarding resourcefulness, lifting lives

To know more about ITC's unique e-Choupal initiative click here.

Please visit our sites : www.itcabd.com www.itc-iltd.com www.echoupal.com
Leaf Tobacco
ITC pioneered the cultivation and development of Leaf Tobaccos in India. Nearly a century of creating customer delight ensures that globally, ITC's Leaf Tobacco business is synonymous with being "The One Stop Shop for Quality Indian Tobaccos". The Leaf Tobacco business' partnership with the farmer is also almost a 100 years old. In a spirit that truly embodies the Company's "commitment beyond the market", ITC has helped the Indian farmer grow quality leaf tobaccos and linked him to
global markets. ITC is the largest buyer, processor and exporter of leaf tobaccos in India - creating a global benchmark as the single largest integrated source of quality tobaccos. Serving customers in 50 countries across more than 70 destinations, ITC co-creates and delivers value at every stage of the leaf tobacco value chain. ITC buys nearly 50 per cent of all cigarette tobacco types grown in India. It has a team of experienced, highly skilled and professional buyers and classifiers who source and segregate tobaccos to exacting customer specifications. A large inventory base of quality tobaccos provides an edge in serving customers through product customization, portfolio rationalization, product bundling and value added services. This strategic direction insulates customers from crop fluctuations, a key 'winning proposition' acknowledged worldwide.
ITC's comprehensive and sophisticated R&D facilities cover all aspects of cultivation, product development and processing through fundamental and applied research. Thus, ITC's value proposition to its customers is "On Time In Full" delivery of quality tobaccos spanning across all tobacco types at competitive prices. ITC's Green Leaf Processing plants at Chirala and Anaparti in Andhra Pradesh, the tobacco hub of India, are benchmarked with the best in the world. State-of-the-art technology, shared product knowledge base, sophisticated process and quality controls enable ITC to process and deliver 120 million Kgs of high quality tobaccos annually. These factories have integrated warehousing complexes that match international standards in hygiene, infestation control and monitoring.
ITC's quality emanates from its intimate involvement with the tobacco farmers in India. Effective reach mechanisms help transfer 'best practices' from the lab to the land. With an extensive presence in rural India, ITC's Leaf Tobacco business maps critical Soil, Crop and Process control parameters across cultivated areas. Intermediation through a dedicated pool of trained managers in critical areas like soil testing, varietal improvements, vermicomposting, nutrient management and post harvest management results in a superior agri output. These initiatives position ITC as an integral part of India's agricultural landscape. ITC's collaboration with related Government agencies has helped develop new varieties of tobaccos and explore new areas for tobacco cultivation.
Awards ITC's Leaf Tobacco business has won national and international laurels for research and development, quality, environmental management systems and product excellence. The more important of these are:
The Golden Leaf Awards 2007 in the categories Most Committed to Quality and
Most Impressive Public Service Initiative. ILTD is the first time winner in these two categories of the Golden Leaf Awards.
The International Quality Rating System IQRS Level 7, awarded by Det Norske
Veritas in March 2006.
The Greentech Safety Platinum Award - 2006 in the Manufacturing Sector

Category for its leaf processing plant at Chirala, Andhra Pradesh.
The "Golden Peacock Environment Management Award" for the year 2005 by
World Environment Foundation, New Delhi (Institute of Directors, New Delhi) for its Chirala Unit.
Human Resource Excellence Award 2004 from Confederation of Indian Industry

(CII), Chennai.
British Standard 7750, a certification that is an equivalent of ISO 14001 to the

processing plant in Chirala for its commitment to Environment management systems, as defined by British Standards.
ITC's R&D Center for leaf tobacco has received The Best Research and Development of New Innovation Gold award for its
contribution to farm productivity improvement through the introduction of improved varieties and propagation of contemporary and cost effective agro-techniques.
The Best Energy Conservation Implementation Gold Award for energy and ecoconservation measures.
Its Green Leaf Threshing plants were the first of their kind in the world to receive
the ISO 9001 quality accreditation. They were also internationally the first to get the ISO 14001 environment management system certification.
The processing plant at Chirala was the first unit in Asia to receive the Social
Accountability Standard Certification (SA 8000) from Det Norske Veritas. The processing plant at Anaparti has also been accredited with SA 8000 in the year 2002.
The OHSAS 18001:1999 Certificate to the processing plants at Anaparti and

Chirala. This facilitates the integration of Quality, Environment, Social Accountability and Occupational Health and Safety Management Systems.
ILTD has been the recipient of the following awards: The ISO 9001 quality accreditation for Warehouse Management of Redried Leaf
Tobacco.
The "Cleaner Production Award" for the year 2004-05 by Andhra Pradesh
Pollution Control Board for its Chirala plant.
IMC Rama Krishna Bajaj National Quality Commendation Certification

(Manufacturing category) for the year 2004 to the Chirala plant.
"Best Exporter of Unmanufactured Tobacco" in 2008 for the 7th consecutive

year (Manufacturers category) for 2003 & 2004 from the Tobacco Board of India.
The Rajiv Gandhi National Quality Award in the 'Best of All' category for 1994 and
1995 from the Government of India.
National Safety Awards from the British Safety Council
Swords of Honour and Five Star ratings from the British Safety Council. The
processing plant at Chirala has won this award eleven times since 1993 and the Anaparti plant seven times since 1994.
"SECTOR 2000" Award in the Sector of Food, Drink and Tobacco in the World in the
year 2000 from RoSPA (Royal Society for Prevention of Accidents), UK, to the processing plant at Chirala.
RoSPA Gold Awards from the Royal Society for Prevention of Accidents (RoSPA) Special Commendation Safety Certificate from the Ministry of Labour, Government
of India.
Greentech Safety Gold Award for the years 2002-03, 2003-04 & 2004-05 to the
Chirala plant. The Anaparti won the Greentech Safety Gold Award for the year 200405.
QualTech Commendation Certificate to the Chirala plant from QIMPRO, Mumbai, in

the year 2004.
Links to Press Releases :ITC to develop spices in the northeast ITC wins Greentech Safety Gold Award Oct 23, 2007 May 23, 2005
Links to Press Reports :ITC to add more flavour to spices business

The Economic Times
Dec 30, 2008 Sep 10, 2008 Apr 13, 2006 Apr 05, 2006 Oct 04, 2004 Aug 25, 2003
ITCs leaf tobacco arm launches 5-year expansion plan

Hindu Business Line
ITC division helps women stand on their feet

Business-standard.com
Helping farmers rebuild life

ITC unit launches vermi-compost project in Mysore

ITC takes up social forestry programme in AP

For Leaf tobacco trade enquiries, please write to: rajiv@itc-iltd.com

Please visit our sites : www.itc-iltd.com www.itcspices.com
e-Choupal
The Big Picture: ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. The Value Chain - Farm to Factory Gate:
'e-Choupal' also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk taking ability > low investment > low productivity > weak market orientation > low value addition > low margin > low risk taking ability. This made him and Indian agribusiness sector globally uncompetitive, despite rich & abundant natural resources. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. This will create another virtuous cycle propelling the economy into a higher growth trajectory. The Model in Action: Appreciating the imperative of intermediaries in the Indian context, 'e-Choupal' leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA. 'e-Choupal' makes use of the physical transmission capabilities of current intermediaries aggregation, logistics, counter-party risk and bridge financing -while disintermediating them from the chain of information flow and market signals.
With a judicious blend of click & mortar capabilities, village internet kiosks managed by farmers - called sanchalaks - themselves, enable the agricultural community access ready information in their local language on the weather & market prices, disseminate knowledge on scientific farm practices & risk management, facilitate the sale of farm inputs (now with embedded knowledge) and purchase farm produce from the farmers' doorsteps (decision making is now information-based). Real-time information and customised knowledge provided by 'e-Choupal' enhance the ability of farmers to take decisions and align their farm output with market demand and secure quality & productivity. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the 'mandi' system for price discovery, 'e-Choupal' eliminates wasteful intermediation and multiple handling. Thereby it significantly reduces transaction costs. 'e-Choupal' ensures world-class quality in delivering all these goods & services through several product / service specific partnerships with the leaders in the respective fields, in addition to ITC's own expertise. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement (despite offering better prices to the farmer) having eliminated costs in the supply chain that do not add value.
The Status of Execution:
Launched in June 2000, 'e-Choupal', has already become the largest initiative among all Internet-based interventions in rural India. 'e-Choupal' services today
reach out to over 4 million farmers growing a range of crops - soyabean, coffee, wheat, rice, pulses, shrimp - in over 40,000 villages through 6500 kiosks across ten states (Madhya Pradesh, Haryana, Uttarakhand, Karnataka, Andhra Pradesh, Uttar Pradesh, Rajasthan, Maharashtra, Kerela and Tamil Nadu). The problems encountered while setting up and managing these 'e-Choupals' are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.
Several alternative and innovative solutions - some of them expensive - are being deployed to overcome these challenges e.g. Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24x7 helpdesk etc. Going forward, the roadmap includes plans to integrate bulk storage, handling & transportation facilities to improve logistics efficiencies. As India's 'kissan' Company, ITC has taken care to involve farmers in the designing and management of the entire 'e-Choupal' initiative. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. They see the 'e-Choupal' as the new age cooperative for all practical purposes. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the 'eChoupal' initiative to altogether 15 states across India over the next few years. On the anvil are plans to channelise other services related to micro-credit, health and education through the same 'eChoupal' infrastructure.
Another path-breaking initiative - the 'Choupal Pradarshan Khet', brings the benefits of agricultural best practices to small and marginal farmers. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge. This initiative, which has covered over 70,000 hectares, has a multiplier impact and reaches out to over 1.6 million farmers.
Would he get a fair price for his crop? Farmer Ashutosh Dixit was never sure. Not any more. Thanks to ITC.
Awards ITC's e-Choupal has won numerous awards:
United Nations Industrial Development Organisation (UNIDO) Award at the

international conference on Sharing Innovative Agribusiness Solutions 2008at Cairo for ITC's exemplary initiatives in agri business through the e-Choupal.
The Ashoka - Changemakers 'Health For All' Award 2006 for the Rural Health
Services model for delivery of health services through the e-Choupals.
The Stockholm Challenge 2006. This award is for using information technology for
the economic development of rural communities.
Innovation for India Award 2006 for ITC e-Choupal in the Social Innovations
category for business organizations. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of 'India's Best Innovations'.
The Development Gateway Award 2005 (previously known as the Petersberg

Prize) for the trailblazing e-Choupal initiative. ITC is the first Indian company and the second in the world to win this prestigious award.
The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR)
in Emerging Economies for 2005'. The Company received this award for its eChoupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.
The Corporate Social Responsibility Award 2004 from The Energy and
Resources Institute(TERI) for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.
The inaugural 'World Business Award', instituted jointly by the International

Chamber of Commerce (ICC), the HRH Prince of Wales International Business Leaders Forum (IBLF) and the United Nations Development Programme (UNDP). This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.
The 'Enterprise Business Transformation Award' for Asia Pacific (Apac),

instituted by Infosys Technologies and Wharton School of the University of Pennsylvania.
PC Quest's IT Implementation Award in the 'Best Project' category. The Golden Peacock Innovation Award 2004. The NASSCOM award for 'Best IT User in FMCG' in 2003. The Award is a
recognition of ITC's successful integration of its IT usage with its business processes.
The Seagate Intelligent Enterprise of the Year 2003 Award, for the most
innovative usage of Information Technology.
IT Guru Mohanbir Sawhney's article on e-Choupal Chairman Y C Deveshwar speaks on the e-Choupal
Links to Press Releases :ITC wins Top UNIDO Award for e-Choupal ITC's e-Choupal expands to Tamil Nadu ITC e-Choupal wins Development Gateway Award 2005 ITC wins TERI Award for Corporate Social Responsibility (CSR) ITC wins Golden Peacock Global Award for CSR ITC's 'e-Choupal' wins Wharton-Infosys Business Transformation Award ITC's e-Choupal wins inaugural 'World Business Award' UK grant for promoting rural insurance on e-Choupal Dec 01, 2008 Jul 31, 2008 Sep 16, 2005 Jun 01, 2005 May 13, 2005 Jun 03, 2004 May 19, 2004 Jan 21, 2004
ITC wins 'Intelligent Enterprise of the Year Award' for e-Choupal
Nov 29, 2003
Links to Press Reports :ITC, HUL aim for bigger rural push
The Financial Express Business Today
Jun 08, 2011 May 12, 2010 Apr 12, 2010 Mar 24, 2010 Jan 07, 2010 Aug 12, 2009 Aug 31, 2008 Jun 05, 2007 May 17, 2007 Feb 23, 2007 Nov 22, 2006 Aug 14, 2006 Aug 14, 2006 Aug 08, 2006 Jul 24, 2006 Jul 10, 2006 Jul 07, 2006 Mar 30, 2006 Mar 23, 2006
How innovation really works ITC e-Choupal to quintuple reach

Economic Times
Ecosystem Marketing - The New Equation

Brand Equity, Economic Times
Worth a hill of soyabeans

The Economist
Monster.com and ITC e-Choupal collaborate to launch Rozgarduniya.com

Financial Express The Week
e-Choupal among the '10 biz ideas that changed India' e-Choupal lauded by President of India
Jun 05, 2007 NDTV.com CNN-IBN
e-Choupal: Networking rural India Internet brings prosperity for farmers ITC plans 7500 farm demo plots
Business Standard Economic Times
COLLABORATION is at the heart of NEW AGE MARKETING ITC starts farm extension services
The Hindu Business Line blonnet.com
Lintas Media arm, e-choupal join to launch Bharat Barometer E-Choupal eyes power, health & BPO
The Economic Times Business Standard
ITC-IBD to set up e-choupals in Telangana Fuelling latent rural demand

The Economic Times
ITC to set up a shopping complex at Ujjain

ITC-IBD to extend e-Choupal network to three Telangana districts
Business Standard
$200,000 more for e-choupals

Business Standard Hindustan Times The Telegraph
Sep 17, 2005 Jul 29, 2005 Jul 04, 2005 Jul 02, 2005 Jun 28, 2005 Jun 23, 2005 Jun 02, 2005 May 16, 2005 Apr 11, 2005 Dec 13, 2004 Dec 05, 2004 Nov 19, 2004 Nov 19, 2004 Nov 02, 2004 Oct 04, 2004 Sep 20, 2004 Sep 10, 2004 Jun 09, 2004 Jun 03, 2004 May 27, 2004 May 26, 2004
Now, e-choupal goes pay-to-use ITC holds out mall hope for villagers Rewarding resourcefulness, lifting lives
Ground reality
Business Standard
ITC e-choupal on awards shortlist

Business-standard.com Business-standard.com Business-standard The Asian Age India Today
e-choupal to cast the rural Net wide Global award for ITC's e-choupal ITC e-Choupals to touch more lives Call of the Countryside ITC Signs MoU with MCX
teamindia.net
Give them empowerment first

Grain revolution
APMC Act review may abolish mandi tax

Business Standard Outlook
From toothpaste to tractors, this rural mall has it all CHAUPAL SAGAR - Unlocking rural markets
Businessworld
ITC sows seeds of hypermarkets in rural India

The Economic Times PCQUEST
BEST PROJECT - e-Choupal, ITC International Business Division Cigarettes and Virtual Cathedrals
The Economist
Empower the poor for growth

Hindustan Times
Farmers e-nabled - Markets Not Antipathic To Masses

The Economic Times
ITC connects Rajasthan to e-choupal

The Business Standard
May 21, 2004 Jan 18, 2004 Jan 14, 2004 Jan 14, 2004 Jan 12, 2004 Jan 01, 2004
Distribution's Disruptive Duo

Business Today Magazine
Everybody Wins
The Economic Times (Brand Equity)
The Village People

The Economic Times (Brand Equity)
The eChoupal experiment has the potential to transform the farm sector
The Times of India
Indian Soybean Farmers Join the Global Village

The New York Times
Traditional farmers to new-age marketers

Please visit our site : www.echoupal.com
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History and Evolution

Respect For People

The ITC Vision & Mission

Corporate Governance Policy

Good Corporate Citizenship

The ITC Leadership

Investor Service Committee

Corporate Management Committee

The ITC Leadership

Investor Service Committee

Corporate Management Committee

The ITC Way

Create multiple drivers of growth by developing a portfolio of world class businesses

Continuously strengthen and refine Corporate Governance processes and systems to

Greentech Gold Award for Excellence in Environment Management 2007 to the

Links to Press Reports :Increase in tax to impact cigarette volume: ITC

'Disparity in tax rates spurs contraband cigarette sales

Mixing business with respect

ITC launches new cigarette brand

Smokers can opt for Rock, Jazz or Blues

Cigarette VAT will burn ITC badly, warns Deveshwar

Gold Flake bags gold in FMCG brand race

Reading the smoke signals

Govt urged to drop cigarettes from free import list

EXCISE ON CIGARETTES - Real bad for Big Smoke

ITC seeks reformed legal regime for tobacco sector

Jul 02, 2001 Jun 01, 2001

Beating the odds!

Ready To Eat Foods Staples Confectionery Snack Foods

please write to: kitchensofindia@itc.in

Links to Press Reports :Bingo! ITC turns around foods business

Not a two-minute war

ITC launches noodles under Sunfeast

Fast-moving food business

Theres space for all to grow

From fumes to foams

Bingo: More for less

BISCUITS, AND MORE BISCUITS FROM ITC

We will not enter a segment just to expand our portfolio

Mint-O Fresh overtakes Chlormint

ITC plans launches in food business

Sunfeast, Kitchens of India keep ITC healthy

Bingo! ITC sets sights on domestic frozen food market

Atta is emotional subject with Indians

ITC, Pepsico battle it out in wafers market

The crackle of ITC's snacky foray

Size of ready to eat market Rs 700 m.

ITC feast for children

ITC seeks to export more Kitchens of India products

Snack Preview: Surya to make Sunfeast shine

ITC Foods plans own facility to make biscuits

Shah Rukh to launch ITCs Sunfeast in US

ITC eyes buyouts in foods thrust

ITC Foods forays into cookies segments

ITC signs Shah Rukh Khan for Sunfeast

ITC Foods slugs it out for market pie

ITC eyes small FMCG firms

Jam 'n' spice: the new niche

ITC Foods extends Mint-O brand to hard-boiled candy

ITC Foods open to tie-ups for adding capacities in biscuits

'Foods can't afford large overheads'

ITC Foods Goes For Soft Launch Of Cooking Pastes

Feast For The Senses