A STUDY ON FUNCTIONING OF RUBBER BOARD IN KERALA WITH REFERENCE TO KANNUR DISTRICT

Submitted in partial fulfillment of the requirements of the degree of MASTER OF BUSINESS ADMINISTRATION KANNUR UNIVERSITY BY JEFFIN THOMAS

UNDER THE GUIDANCE OF Ms. JISHA .V

CHINTECH SCHOOL OF MANAGEMENT STUDIES CHINMAYA INSTITUTE OF TECHNOLOGY KANNUR 2010

DECLARATION

We students of Chinmaya Institute of Technology, Kannur, hereby declare that this project report entitled A STUDY ON FUNCTIONING OF RUBBER BOARD IN KERALA WITH REFERENCE TO KANNUR DISTRICT has been prepared by us in the partial fulfillment of the requirements of the degree of Master of Business Administration and it was done under the guidance of Miss. Jisha .V, Lecturer, Chinmaya Institute of Technology, Kannur University.

We also declare that this project report has not been submitted by us at any time fully or partially to any other university or institute for the award of any degree.

JEFFIN THOMAS

Kannur Date:

ACKNOWLEDGEMENT

I would like to take this opportunity to thank our Director, Dr. K.K FALGUNAN, Chintech School of Management Studies for his support and guidance throughout the project. I express my sincere gratitude to Ms. JISHA .V, Faculty, Chinmaya Institute of Technology for her guidance in pursuing our efforts and encouragement in the project work. I would also like to extend our sincere gratitude to all the faculty members of the department for their support and cooperation. I am grateful to Mr Siman regional officer Sreekandapuram for providing us the valuable information about the organization. I would also like to express our sincere thanks to the employees of the organization.

CONTENTS
Title Page Certificate Declaration Acknowledgement List of tables List of charts CHAPTER 1: INTRODUCTION AND DESIGN OF THE STUDY 1.1 Introduction 1.2 - Statement of the Problem 1.3 - Objectives of the Study 1.4 - Sample Design 1.5 - Methodology and Data Collection 1.6 - Tools of Analysis 1.7 - Chapter Scheme CHAPTER 2: LITERATURE SURVEY CHAPTER 3: INDUSTRY PROFILE AND COMPANY PROFILE CHAPTER 4: ANALYSIS AND INTERPRETATION OF DATA CHAPTER 5: FINDINGS, SUGGESTIONS AND CONCLUSION BIBLIOGRAPHY AND ANNEXURE

CHAPTER -1 INTRODUCTION AND DESIGN OF THE STUDY

INTRODUCTION

Rubber is the major agricultural products of Kerala and almost 90% of the total rubber production in India is accounted by the state of Kerala. It also provides employment to a large number of people. Rubber is an important plant not only for world economic strategies but also for the use of living of humankind. The more social development, the more requirements of products made of Rubber for people utilization is increasing everyday. Natural latex is one of important raw material available for making various kinds of products in heavy industries such as motor and vehicle industry, kitchenware and house ware. In our daily life, we are always involving with products made of Rubber. Remember that day today life of people in civilized countries is bound with Rubber from birth to death. Rubber is significantly economic plant of Thailand. Rubber tree, including seeds and plantation are beneficial for all kinds of use, increasing more income and employment opportunity for Thai agriculturist. At present, Thai agriculturist are proud to have their plantation, increasing in total every year. Plantation is easy to control and look after, save cost and time for its growth. Not like other plants , Rubber products have long been grown with its best outcome year after year. According to above result, Thailand is the largest land of Rubber plantation in the world.

Consequent to the rubber slump and falling revenue of rubber estates, was the main reason behind the formation of rubber board. The Rubber Board is a statutory body constituted by the Government of India, under the Rubber Act 1947, for the

overall development of the rubber industry in the country. The major job of the board is to promote the development of the rubber industry in India. Government of India depends on the advice of the Rubber Board on all the matters related to the rubber industry. The board consists of a Chairman and 25 other members.

STATEMENT OF THE PROBLEM

In Kerala most of the people dependent on rubber industry than other

agricultural fields. Rubber board is the institute that facilitates the activities of rubber industry .The main aims of the board is to increase the production of rubber , keep the price as rigid, giving the directions to the owners and workers for plantation. Hence an attempt has been made to study the functioning of rubber board in Kerala with reference to Kannur district for analyzing the properties and its effectiveness of the activities of the rubber board.

OBJECTIVE OF THE STUDY

To study the functioning of rubber board in Kerala. To analyze the benefits derived from the activities undertaken by the rubber board. To arrive at findings and provide suggestions based upon the study.

SAMPLE DESIGN

A sample of Fifty respondents were selected for the purpose of conducting the study. These individuals are the owners and workers in this industry. Sample size was arrived at through simple random sample.

METHODOLOGY
Both primary and secondary data are used for study The primary data was collected directly from owners and workers by survey

method as well as interviews with officials of rubber board. The secondary data was collected from published sources such as company

brochures, books , and Internet websites.

TOOLS FOR DATA COLLECTION

The data was collected through a structured interview schedule administered by the researcher himself. A questionnaire was used for this purpose.

TOOLS OF ANALYSIS
Simple percentage were used analyzing the data. The data collected were tabulated and percentage was calculated. The values were then plotted using bar and pie charts.

CHAPTER SCHEME

The project report has been presented in the following format. The first chapter deals with: Introduction Statement of the problem Objectives Research design Sample design Tools for data collection Sources of data collection Methodology of the study

The second chapter gives Literature survey. The third chapter includes industry profile. The fourth chapter states the analysis. The fifth chapter gives the findings, suggestions and conclusions.

CHAPTER 2 SURVEY OF LITERATURE

The following literature has been reviewed by the researcher:

INDUSTRY

Industry refers to the production of an economic good (either material or a service) within an economy. There are four key industrial economic sectors : the primary sector , largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction and manufacturing; the tertiary sector, which deals with services (such as law and medicine) and distribution of manufactured goods; and the quaternary sector, a relatively new type of knowledge industry focusing on technological research, design and development such as computer programming, and biochemistry. A fifth, quinary, sector has been proposed encompassing nonprofit activities. The economy is also broadly separated into public sector and private sector, with industry generally categorized as private. Industries are also any business or manufacturing.

---------------------------------------------------------------------------------------------------1.Wikiepedia Definition

In an industry the important thing is the members of that industry should have job satisfaction , Job satisfaction has been defined as a pleasurable emotional reaction to ones job; and an attitude towards ones job. Weiss (2002) has argued that job satisfaction is an attitude but points out that researchers should clearly distinguish the objects of cognitive evaluation which are affect (emotion), beliefs and behaviors. This definition suggests that we form attitudes towards our jobs by taking into account our feelings, our beliefs, and our behaviors. Job satisfaction describes how content an individual is with his or her job. The happier people are within their job, the more satisfied they are said to be. Job satisfaction is not the same as motivation, although it is clearly linked. Job design aims to enhance job satisfaction and performance, methods include job rotation, job enlargement and job enrichment. Other influences on satisfaction include the management style and culture, employee involvement, empowerment and autonomous work groups. Job satisfaction is a very important attribute which is frequently measured by organizations. The most common way of measurement is the use of rating scales where employees report their reactions to their jobs. Questions relate to rate of pay, work responsibilities, variety of tasks, promotional opportunities the work itself and co-workers. Some questioners ask yes or no questions while others ask to rate satisfaction on 1-5 scale (where 1 represents "not at all satisfied" and 5 represents "extremely satisfied"). -------------------------------------------------------------------------------------------------2. Weiss - Management and motivational theories -(2002)

IMPORTANCE OF AGRICULTURE
Agriculture is the essence of India. Since time immemorial, the majority of its population bank on agriculture sector directly or indirectly. This is the reason, the contribution of farming to GDP(Gross Domestic Products) is around 25 per cent. Farming is a crucial sector in socio-economic development of the country. Comparing the total farming output of India with other countries, India is ranked second worldwide. Because of transforming farming scenario and international competition, augmentation in production and meticulous distribution of food receive higher priority across the globe. Being the largest producer of products like milk,cashew nuts, coconuts, tea, ginger, turmeric, black pepper, the 2nd largest cultivator of vegetables, and the third largest producer of fruits. The total production of fruit is around 27.83 MT(Million Tons) and 54 MT in vegetables. India has also strengthened its position in the cultivation of flower and it is estimated that 35,000 hectare of flowers of various kinds like rose, jasmine, marigold. The main problem of Indian farmers is they dont getting good training; Training objectives are one of the most important parts of training program. While some people think of training objective as a waste of valuable time. The counterargument here is that resources are always limited and the training objectives actually lead the design of training. It provides the clear guidelines and develops the training program in less time because objectives focus specifically on needs. It helps in adhering to a plan in the case of rubber industry ,

--------------------------------------------------------------------------------------3. Thomas Juster - National bureau of Economic Research Volume 1 - 1998

CLIMATE CHANGE A THREAT TO RUBBER PRODUCTION:

According to the Association of Natural Rubber Producing Countries (ANRPC), changing climatic conditions may affect rubber production across the world. Constant shortfall in the supply of natural rubber has been seen through 2009. According to ANRPC Climate change has become an issue of serious concern on the supply potential of natural rubber. Apart from fall in yield, even the rubber growing regions in major producing countries are gradually rendered unsuitable for growing rubber. It is pointed out in the report that the fluctuating climatic conditions are a threat to the growth of region-based new clones. Overall supply of natural rubber from the key producer nations reduced to 5.1% during 2009. Major rubber producing nations including India, Indonesia, Thailand, Malaysia, China, Sri Lanka, Vietnam, and Cambodia, which account for 93% of the global supply .

The production of natural rubber in India fell by 8.9% between the months January and October the previous year. However, nations such as Malaysia experienced even deeper fall in this area.

Production shortfall can also be noticed in rubber exports on comparing 2009 from 2008. Rubber exports from India declined sharply.

---------------------------------------------------------------------------------------------------The Hindu January 8, 2010

CHAPTER-3 INDUSTRY PROFILE & COMPANY PROFILE

RUBBER INDUSTRY A Profile

India is one of the leading producers of rubber in the world. India ranks as the third largest producer of Natural Rubber and 4th largest manufacturer of rubber goods in the world. Rubber Industry plays a significant role in Indian economy. The rubber industry is one of the most important contributors to the growth of the Indian economy. The growth in the rubber industry of India is set to follow an upward spiral considering the improved standard of living, a boom in the automobile industry and the support provided by the government to the rubber manufacturing companies of India. The rubber directory provides vast information related to the leading manufacturers, suppliers and exporters of rubber and rubber based products in india. Also get information on the websites of major rubber manufacturing companies of India.

Rubber is product that is known for its elastic property. Rubber is an established industry in India. Rubber is a frequently used material today. It is known for its elastic properties. Rubber can be of two types; natural and synthetic. Rubber is naturally produced by rubber plants that can be obtained and it can also be produced synthetically. Rubber industry in India was introduced by the British for commercial cultivation but the govt. of India has improved the scope of rubber production considerably. Today rubber and rubber related products are established industries in India.

VARIETIES OF RUBBER

Natural latex - This is a white fluid obtained from the rubber tree. It contains

small particles of rubber dispersed in an aqueous medium. The aqueous medium also contains plant proteins which are thought to be responsible for triggering the allergy. Natural rubber - This includes all material made from or containing latex.

Natural rubber is made by two processes, the natural rubber latex process (NRL) and the dry natural rubber process (DNR).

The Rubber Board is a statutory body constituted by the Government of India, under the Rubber Act 1947, for the overall development of the rubber industry in the country. The Rubber Board functions under the Ministry of Commerce & Industry of the Government of India. The Board has a Chairman appointed by the Central Government. He is the principal executive officer responsible for the proper functioning of the Board and implementation of its decisions and discharge of its duties under the Rubber Act.

Organizational Set Up and Control

The Chairman who is the administrative head of the Board exercises control over all the departments. The activities of the Board are classified under nine departments: Administration, Finance & Accounts (F&A), Rubber Production (RP), Research (RRII), Processing & Product Development (P&PD), Statistics & Planning (S&P), Training, Licensing & Excise Duty(L&ED) and Market Promotion.

Publicity and Public Relations (P&PR) Division, Vigilance Division and Internal Audit Division although grouped under Administration and Finance & Accounts Department, for general purposes, function directly under the Chairman. The Board has its headquarters complex located at Kottayam in Kerala State. The Chairmans Office together with the central offices of Administration, Finance & Accounts, Rubber Production, Statistics & Planning and Licensing and Excise Duty departments function in own building in the municipal town of Kottayam. The Rubber Research Institute of India (RRII) the Research Department of the Board, is situated 7 km eastwards in the suburban village of Puthuppally. The Institute is also housed in Boards own building which is set amidst a 28 ha Rubber Experiment Station. The Training Department of the Board is also housed on an adjacent plot of land in a picturesque building.

Organizational Chart

Departments and Divisions Rubber Production Department

The Department headed by the Rubber Production Commissioner is responsible for planning, formulation and implementation of schemes for improvement and expansion of rubber cultivation and production. Extension/advisory service, supplies of inputs, demonstration and training for small growers etc. are also undertaken by the RP Department.

Rubber Research Institute of India The Rubber Research Institute of India (RRII) established in 1955 is located on a hillock in the eastern suburb of Kottayam, eight kilometres from the town. There are nine research disciplines, seven Regional Research Stations, two Hevea Breeding Sub-stations and a Central Experimental Station attached to the RRII. The Institute is headed by the Director (Research). Processing and Product Development Department
This was established in 1977 as Department of Rubber Processing mainly for providing engineering and technical services to the block rubber factories established under the World Bank Assisted Kerala Agricultural Development Project (KADP). The activities have subsequently been expanded to cover new areas.

Training Department

Since its inception in 1947, the Rubber Board had been developing expertise required for the orderly developments of the Indian rubber industry through R&D activities and constant interaction with the clients. The Rubber Industry, which consists of rubber plantation, rubber processing and rubber product manufacturing sectors has to be properly groomed to face challenges of the millennium. The Rubber Board has the experience and expertise necessary for giving proper advice to the rubber growers, rubber processors and rubber product manufacturers for practising modern scientific and cost effective techniques in the respective areas. In addition to the training to the clients, training is given to the employees of the Board for updating their technical and managerial skills.

Administration Department
The Administration Department headed by the Secretary attends to general administration including personnel administration, labour welfare activities, legal affairs of the Board, marketing, official language implementation and internal security of the Board, and has the following Division/Sections: 1. Establishment Section

(General, Entitlement and Personnel) 2. 3. 4. 5. 6. 7. 8. 9. Hindi Section Labour Welfare Section Legal Section Marketing Division O & M Section Publicity and Public Relations Division Security Wing Vigilance Division

Finance and Accounts (F&A) Department

The F&A Department headed by the Director (Finance) has the following divisions: 1. 2. 3. 4. 5. 6. 7. 8. Finance and Accounts Division (Administration) Finance and Accounts Division (Research) Finance and Accounts Division (P&PD) Finance and Accounts Division (Rubber Production) Central Finance and Accounts Division Cost Accounts Division Electronic Data Processing Division Internal Audit Division

Market Promotion
The Market Promotion Department functions under the direct control of the Chairman. The different cells of the Department and their functions are:

Market Intelligence Cell

a. Collection, compilation and dissemination of natural rubber prices. This

includes the daily, weekly, bi-weekly, monthly and yearly prices of various grades of natural rubber in the domestic as well as in the international market. The price data is disseminated through print and visual media. In addition, it is made available to the public by Rubber Board website and Interactive Voice Response System (IVRS). IVRS No. is 0481-2571232.

b.

Providing sales and marketing support to companies promoted/assisted by

the Rubber Board. c. d. Conducting market surveys and market analysis Publication of the Directory of Rubber Goods Manufacturers in India.

CHAPTER - 4
FUNCTIONING OF INDIAN RUBBER BOARD IN KERELA WITH REFERENCE TO KANNUR DISTRICT

ANALYSIS AND INTERPRETATION

ANALYSIS AND INTERPRETATION The term analysis refers to the combination of certain measures along with searching for a pattern of relationship that exists among data group. Interpretation refers to the task of drawings inferences from the collected fact after an analytical and experimental study. It is essential for in the simple reason that the usefulness and utility of research findings lie in proper interpretation. The data needed for the study was collected through questionnaire method and it was administered to fifty respondents of particular area in Chemperi . Then all the data collected was analyzed using percentage method. The data is presented in a table format for easy viewing. The interpretation is given at the end of each table and this is expressed through chart.

TABLE NO :4.1 GENDER CLASSIFICATION PARTICULARS MALE FEMALE TOTAL Source: Primary Data NO OF RESPONDENTS 37 13 50 CHART NO: 4.1 GENDER CLASSIFICATION PERCENTAGE 74 26 100

Source: primary data INFERENCE From the above table and chart it can be seen that 74% of respondents of the total sample are male and the remaining is female respondents, constitute 26 %. Hence it can be inferred that male are working industry. more than of female in rubber

TABLE: 4.2 AGE OF THE RESPONDENTS PARTICULARS 20-30 yrs 30-40 yrs 40-50 yrs 50 yrs and above TOTAL Source: Primary Data NO OF RESPONDENTS 4 28 12 6 50 CHART NO: 4.2 AGE OF THE RESPONDENTS PERCENTAGE 8 56 24 12 100

Source: Primary Data INFERENCE From the above table and chart shows that 56% of the respondents belong to 30-40 age group, 24 % of the respondents belongs to the 40-50 age group, 12 % of the respondents belong to the above 50 age group, and the remaining 8 % of the respondents belong to 20 -30age group. Hence it can be inferred the majority of workers belong to 30 -40 age group in data collection.

TABLE NO: 4.3 SATISFACTION IN RUBBER PRICE PARTICULARS AGREE DISAGREE TOTAL Source : Primary Data NO FO RESPONDENTS 42 8 50 CHART NO: 4.3 SATISFACTION IN RUBBER PRICE PERCENTAGE 84 16 100

Source: Primary Data INFERENCE From the above table and chart 86 % of owners and workers opined that todays rubber price is good and rest of them12 % opined price is not good. Hence it can be inferred that majority of worker opined that todays rubber price is at good position.

TABLE NO: 4.4 MEMBERSHIP IN FARMER S ASSOCIATION PARTICULARS AGREE DISAGREE TOTAL Source : Primary Data NO OF RESPONDENTS 29 11 50 CHART NO: 4.4 MEMBERSHIP IN FARMER S ASSOCIATION PERCENTAGE 58 22 100

Source: Primary Data INFERENCE From the above table and chart we can see that 58 % of workers and owners have membership in at least one association. And rest of them, 22 % did not join any association. Hence it can be inferred that majority of the workers are members of farmers association.

TABLE NO: 4.5 BOARD 'S DIRECTIONS IN PLANTATION PARTICULARS AGREE DISAGREE TOTAL Source: Primary Data NO OF RESPONDENTS 44 6 50 CHART NO: 4.5 BOARD 'S DIRECTIONS IN PLANTATION PERCENTAGE 88 12 100

Source: Primary Data INFERENCE From the above table and chart it can be seen that 88 % of respondents followed the directions of Indian rubber in plantation of rubber and 12 % of respondents did not follow the directions of rubber board. Hence it can be inferred that majority of the workers followed directions from rubber board during the time of plantation.

TABLE: 4.6 RUBBER BOARD DIRECTION IN TAPPING PARTICULARS AGREE DISAGREE TOTAL Source: Primary Data NO OF RESPONDENTS 37 13 50 PERCENTAGE 74 26 100

CHART NO: 4.6 RUBBER BOARD DIRECTION IN TAPPING

Source: Primary Data

INFERENCE From the above table and chart it can be seen that 74 % of respondents follow all the directions of Indian rubber board in tapping, 26 % of them do not following the directions of rubber board. Hence it can be inferred that majority of the workers following the directions of rubber board in tapping.

TABLE NO: 4.7 FIELD OFFICERS'S ATTITUDE PARTICULARS HIGHLY SATISFIED SATISFIED DISSATISFIED HIGHLYDISSATISFIED TOTAL Source: Primary data NO OF RESPONDENTS 15 20 11 4 50 CHART: 4.7 FIELD OFFICERS'S ATTITUDE PERCENTAGE 30 40 22 8 100

Source: Primary Data INFERENCE From the above table and chart it can be seen that 40 % of respondents are satisfied in field officer' s attitude, 30 % of people are highly satisfied with them, 22 % of respondents dissatisfied in field officer's attitude and 8 % of respondents are highly dissatisfied in the attitude of field officers . Hence it can be inferred that majority of workers are satisfied in attitude of field officers towards rubber industry.

TABLE NO: 4.8 ROLE OF RUBBER BOARD IN PRICING IPARTICULARS AGREE DISAGREE TOTAL Source: Primary Data NO OF RESPONDENTS 21 29 50 CHART: 4.8 IN PRICING RUBBER BOARD HAS SPECIFIC ROLE PERCENTAGE 42 58 100

Source: Primary Data INFERENCE From the above table and chart 58 % of owners and workers disagree with Indian rubber board has specific role in pricing of rubber goods only 42 % agreed with this opinion. Hence it can be inferred that majority of workers opined that rubber board has not specific role in pricing of rubber goods, it implies other external factors also has role in pricing of rubber goods.

TABLE NO: 4.9 SATISFACTION IN WAGES PARTICULARS HIGHLY SATISFIED SATISFIRD DISSATISFIED HIGHLY DISSATISFIED TOTAL Source: Primary Data NO OF RESPONDENTS 5 17 22 6 50 CHART NO: 4.8 SATISFACTION IN WAGES FROM RUBBER INDUSTRY PERCENTAGE 10 34 44 12 100

Source: Primary Data INFERENCE From the above table and chart 10 % of workers are highly satisfied, 34 % workers are satisfied, 44 % of respondents are dissatisfied and 12 % of them are highly dissatisfied in the wages from rubber industry. Hence it can be inferred that majority of the workers opined that wages from rubber industry is not a satisfactory thing,

TABLE NO: 4.9 THE RUBBER PRICE HAS LONG LIFE PARTICULARS AGREE DISAGREE TOTAL Source: Primary Data NO OF RESPONDENTS 23 27 50 CHART NO: 4.9 THE RUBBER PRICE HAS LONG LIFE PERCENTAGE 46 54 100

Source: Primary Data INFERENCE From the above table and chart it can be seen that 54 % of owners and workers opined that rubber products do not have long life, only 46% of respondents agree with this statement. Hence it can be inferred that majority of workers opined that rubber products do not have long validity.

TABLE NO: 4.10 KNOWLEDGE ABOUT THE TECHNICAL TERMS PARTICULARS AGREE DISAGREE TOTAL Source: Primary Data NO OF RESPONDENTS 22 28 50 CHART: 4:10 KNOWLEDGE ABOUT THE TECHNICAL TERMS PERCENTAGE 44 56 100

Source: Primary Data INFERENCE From the above table and chart it can be seen that 56 % of respondents disagree with they know the technical terms using in rubber industry. Only 44 % of respondents are opined they know the technical terms that using in rubber industry. Hence it can be inferred that most of the workers dont know the technical terms in rubber industry, and they following the traditional terms.

TABLE NO: 4.11 PRICE OF THE RAW MATERIALS PARTICULARS HIGHLY SATISFIED SATISFIED DISSATISFIED HIGHLY DISSATISFIED TOTAL Source : Primary Data NO OF RESPONDENTS 11 8 11 20 50 CHART NO: 4.11 PRICE OF THE RAW MATERIALS PERCENTAGE 22 16 22 40 100

Source: Primary Data INFERENCE From the above table and chart 40% of respondents highly dissatisfied in price of the raw material, 22% of them opined that as highly satisfied and dissatisfied and 16% of them are satisfied in price of the raw materials. Hence it can be inferred that majority of the workers are dissatisfied in price of the raw materials for the rubber production.

TABLE NO: 4.12 PUBLICITY AND PUBLIC RELATIONS DIVISION PARTICULARS EXCELLENT GOOD SATISFACTORY NEED CHANGES TOTAL Source: Primary Data NO OF RESPONDENTS 9 14 21 6 50 CHART NO: 4.12 PUBLICITY AND PUBLIC RELATIONS DIVISION PERCENTAGE 18 28 42 12 100

Source: Primary Data INFERENCE From the above table and chart it can be seen that 42% of people considered the publicity and public relation division as satisfactory, 28% of them opined that as good, 18% of them says this division is excellent in work and 12% of respondents opined this division want changes. Hence it can be inferred that majority of workers and owners considered the publicity and public relation division is good in its activities.

TABLE NO: 4.13 AVAILABILITY OF TRAINING PARTICULARS AGREE DISAGREE TOTAL Source: Primary Data NO OF RESPONDENTS 29 21 50 CHART NO: 4.13 AVAILABILITY OF TRAINING PERCENTAGE 58 42 100

Source: Primary Data

INFERENCE From the above table and chart it can be seen that 58% respondent agree with they are getting good training but 42% of the respondents disagree with statement. Hence it can be inferred that majority of the workers agree with they are getting good training from rubber board.

TABLE NO: 4.14 SATISFACTION ON WAGES DURING TRAINING PROGRAME PARTICULARS AGREE DISAGREE TOTAL Source: Primary Data NO OF RESPONDENTS 20 30 50 CHART: 4.15 SATISFACTION ON WAGES DURING TRAINING PROGRAME PERCENTAGE 40 60 100

Source: Primary Data

INFERENCE From the above table and chart it can be seen that 60% of respondents are dissatisfied with the wages during the training program and 40%of them are dissatisfied with the wages during the training program. Hence it can be inferred that majority of the workers are disagree with the wages during the training program.

TABLE NO: 4.16 BOOKS AND JOURNALS

PARTICULARS EXCELLENT GOOD SATISFACTORY NEED CHANGES TOTAL Source: Primary Data

NO OF RESPONDENTS 21 11 8 10 50 CHART NO : 4.16 BOOKS AND JOURNALS

PERCENTAGE 42 22 16 20 100

Source: Primary Data INFERENCE From the above table and chart it can be seen that 42% of respondents opined that books and journals of rubber board is excellent, 22% of them opined these are good, 20% of the people opined publications need changes and 16% of them opined these are satisfactory. Hence it can be inferred that majority of the workers and owners opined that the books and journals from rubber board are excellent.

TABLE NO : 4.17 LABOUR WELFARE ACTIVITIES PARTICULARS HIGHLY SATISFIED SATISFIED DISSATISFIED HIGHLY DISSATISFIED Source: Primary Data CHART NO : 4.17 LABOUR WELFARE ACTIVITIES NO RESPONDENTS 12 17 10 11 50 PERCENTAGE 24 34 20 22 100

Source: Primary Data INFERENCE From the above table and chart it can be seen that, 34% are satisfied in labour welfare activities, 24% of them are highly satisfied and 22% of them highly dissatisfied and 20% of them are dissatisfied in the labour welfare activities of Indian rubber board. Hence it can be inferred that majority of the workers are satisfied in labour welfare activities of Indian rubber board.

CHAPTER 5 FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS
Majority of workers are male than of female in rubber industry. Most of the workers opined that today rubber has good price. Majority of workers have membership in at least one association.

Most of the workers followed directions of Indian rubber in plantation of rubber. Majority of the workers are satisfied in field officer s attitude towards workers . Most of the workers opined rubber board has not specific role in pricing of rubber goods. Majority of the workers opined that wages from rubber industry is not a satisfactory thing. Majority of the workers and owners opined that the books and journals from rubber board are excellent. Majority of the respondents are dissatisfied in price of the raw materials for the rubber production. Most of the workers are agree with they are getting good training from rubber board. Majority of workers are satisfied in labour welfare activities of rubber board.

SUGGESTIONS
For reduce the high price of the raw material rubber board should open its own stores in every Gramapanchayath. The existing promotional activities should be improved by expanding their activities to formal and informal groups of workers and owners.

The wages during the training program should be increase according to time of period. In order to improve labour welfare activities board ,it should be introduce before the workers by programs like seminar and awareness programs .

For facilitates the other activities rubber board can take action for making self help groups of workers and owners. In order to give new informations to workers board should conduct programs in every wards at least by 6 months.

CONCLUSION
This project undertake for Indian rubber board in kerla with reference to kannur district about their 'working' was aimed at identifying the feelings of workers and owners and give suggestion to improve customer relation. The Rubber Board is a statutory body constituted by the Government of India, under the Rubber Act 1947, for the overall development of the rubber industry in the country. This is a government organization that may be the problem in the promotional activities of board, In light of this study the promotional activities of Indian rubber board should be improved.

BIBLIOGRAPHY

BIBLIOGRAPHY
BOOKS Rubber growers's guide- 2010 New Pocket Guides by Janson Boyet Research Methodology Methods& Techniquesby C.K Kothari

WEBSITES
www.rubberboard.org.in www.wikipedia.org www.indianinfoline.com

ANNEXURE

QUESTIONNAIRE FOR OWNERS AND WORKERS

Dear sir / madam As part of my MBA program, in Chinmaya Institute of Technology (Kannur University). I JEFFIN THOMAS is undergoing a project A Study On Working Of Rubber Board India In Kerela With Reference To Kannur District.I humbly request your co-operation for completion of the project work. Please share your views and opinions through this questionnaire. PERSONNAL DATA 1) Name and address of the respondent. .. 2) Sex 3) Age 23-30 30-40 40-50 50 and above Male Female

1) Are you satisfied with today's rubber [ ] Agree [ ] Disagree

price ?

2) Are you a member of any farmer's association? [ ] Agree [ ] Disagree

3) Did you plant your trees according to Rubber board's directions ? [ ] Agree [ ] Disagree

4) Do you using Rubber board's directions for tapping ? [ ] Agree [ ] Disagree

5) Are you satisfied with field officers' attitude towards you? [ ] Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied 6) In pricing of rubber products Rubber board has a specific role [ ] Agree [ ] Disagree

7) Are you satisfied with the wages from this industry ? [ ] Highly satisfied [ ] satisfied [ ] Dissatisfied [ ] Highly dissatisfied 8) Price of the rubber products have long life .

[ ] Agree

[ ] Disagree

9) Are you familiar with technical terms of rubber ? [ ] Agree [ ] Disagree

10) Are you satisfied in the price of the products that required for rubber cultivation ? [ ] Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied

11) Do you think the publicity and public relations division department of rubber board is very helpful ? [ ] Excellent [ ] Good [ ] Satisfactory [ ] Need changes 12) Did you get training for tapping from rubber board ? [ ] Agree [ ] Disagree

13) Are you satisfied with the wages during the training period ? [ ] Agree [ ] Disagree

14) Books and journals of rubber board are very helpful. [ ] Excellent

[ ] Good [ ] Satisfactory [ ] Need changes

15) Do you think the labour welfare activities of rubber board is a satisfactory thing ? [ ] Highly satisfied [ ] Satisfied [ ] Dissatisfied [ ] Highly dissatisfied