t was established in 1964 at Delhi.

In 1965 it innovates a new financial instrument Companies Fixed Deposits and becomes the first company to raise Fixed Deposits. The objective of company is to provide professional guidance to investors on where, when and how to invest and to assist the corporate sector in its resource raising activities. Bajaj Capital became the first company to set up Investment Centers all over India for this purpose. Today, Bajaj Capital has 90 offices in over 40 important Indian Cities and has a team of around 500 employees nationwide. Services provided Merchant banking Buying and Selling of Money Market Investments Distribution of financial products Investment Advisory Service Company fixed deposits Bonds Mutual funds Life insurance General insurance Pension schemes Post office schemes Tax saving schemes Insurance linked investment schemes Initial public offerings Housing loans NRI schemes Car insurance Financial Planning Investment planning Retirement planning Insurance planning Children's future planning Tax planning Short-term cash flow planning 2. MCS Ltd. It is established in 1985 in Delhi. It is one of the largest Data Processing House employing more than 600 people. MCS Ltd. has 8 branches all over India. Volumes Handled Share registry activities for over 100 corporate servicing over 10 million investors. Mutual fund operations for 25 funds, servicing over 4.5 million investors. Billing & settlement plan for Indian operations of IATA Geneva for 1.2 million tickets per annum covering (26 airlines & over 1200 agents). Services Offered: Registrars and Transfer Agents Registrars to IPOs /Right Issues Registrars to Open Offers Registrars to Mutual Funds Data Processing for Airlines

Print Shop Services MCS is a major player in these activities in the Country with a market share of about 25%. MCS today provides these services to over 140 Corporate and Mutual Funds for a total investor base of 15 million. 3. N.J.India Investments Pvt. Ltd. NJ India Invest (formerly known as NJ Capital stocks) was started in 1994 to cater to the growing financial services sector. NJ India Invest evolved out as a client focused need based investment advisory firm. NJ regards mutual fund as one of the best investment avenue available to satisfy any kind of investment need. 4. ICICI Securities Ltd. ICICI Securities Limited (i-SEC) is a wholly owned investment-banking subsidiary of ICICI Limited. ICICI is the only non-Japanese Asian financial institution to be listed on the New York Stock Exchange (NYSE). ICICI Securities was formed on 22nd Feb. 1993, when ICICI's Merchant Banking Division was spun off into a new company, ICICI Securities today is India's leading Investment Bank and one of the most significant players in the Indian capital markets. ICICI Brokerage Services Limited (IBSL) set up in March 1995, IBSL is a 100% subsidiary of i-SEC. It commenced its securities brokerage activities in February 1996 and is registered with the National Stock Exchange of India Limited and The Stock Exchange, Mumbai. ICICI has started a website ICICIdirect.com which is the most comprehensive website, which allows you to invest in Shares, Mutual funds, Derivatives (Futures and Options) and other financial products. ICICI has a large network of branches all over India. Services offered: Merchant Banking Demat Service Stock Broking 5. HDFC HDFC is the leading financial company in India. IT has large network of branches all over India. HDFC Securities which is fully subsidiary of HDFC provides demat service. HDFC and its subsidiary provides following services. Demat Service Life Insurance Banking Service Housing Finance Vehicle Finance Education Loan Personal Loan Mutual Fund 6. Kotak Securities Ltd. Kotak Securities needs no introduction as one of the largest stock broking houses in the country and a leading distributor of primary market offerings. Kotak Securities limited is a joint venture between Kotak Mahindra Bank and Goldman Sachs, the international investment banking and brokerage firm. Kotak Securities is a corporate member of both the BSE and the NSE. It is also a depository participant with the National Securities Depository Limited (NSDL) for trading and settlement of dematerialized shares.

Services offered: Stock Broking Financial Product Distribution Demat Services Investment Advisory Services 7. Motilal Oswal Securities Ltd. Motilal Oswal Securities Ltd (MOSt) is one of the leading equity research and broking houses of India. MOSt has a 20-member research team, which is engaged round the clock in analyzing the Indian economy and corporate sectors to identify equity investment ideas. Asia Money Broker's Poll 2002 has rated MOSt as one of the best Indian broking house, for research, for the second time since 2000. Motilal Oswal is member of NSDL and CDSIL for DP. It has wide network of branches. It has 158 branches all over India. Services Offered: Demat Services Stock Broking Investment Advisory Service PRODUCT DETAILS ________________________________________ Mutual funds serve as a link between the saving people and the capital market in that they mobilize saving from investors and bring them to borrowers in the capital markets. In short, it is a common pool of money into which investors place their contribution that is to be invested in accordance with a stated objective. A mutual fund uses the money collected from the investors to buy those assets, which are specially permitted by its stated investment objective. When an investor subscribes to a mutual fund, he/she buys a part of asset or the pool of funds that are outstanding at that time. A mutual fund is constituted as an investment company and an investor buys into the fund, means he buys the share of the fund and is known as a unit holder. Since each unit holder is a part of owner of a mutual fund, it is necessary to establish the value of his part. Since the unit held by an investor evidences the ownership of the funds assets, the value of the total asset of the fund when divided by the total number of units issued by the mutual fund gives us the value of one unit. This is called as Net Asset Value (NAV). STRUCTURE OF INDIAN MUTUAL FUNDS ________________________________________ Mutual fund industry is highly regulated by the government keeping in view of the protection of investors interest as well as to maintain operational transparency. In India SEBI Regulations Act, 1996, guides the formation and operation of Mutual Funds. A Mutual Fund comprises of 4 separate entities. 1. Sponsor 2. Board of Trusties

3. Asset Management Company 4. Custodian and Depositories 5. Distributors 1. Sponsor: Sponsor is defined under SEBI regulation as any person who, acting alone or in combination with another body corporate, establishes a mutual fund. The sponsor gets the fund registered with SEBI. The sponsors form a trust and appoint a Board of Trustees. The sponsor must contribute at least 40% of the net worth of the AMC. The sponsor must posses a sound financial track record over 5 years prior to registration.

2. Board of Trustees: Mutual funds are managed by Board of Trustees. Trust is created by a document called the Trust Deed that is executed by fund sponsor in favour of trustees. The trustees appoint the AMC and custodian with the prior approval of SEBI. They also approve all the schemes floated by the AMC. They have right to dismiss the AMC, with the approval of SEBI. Half of the trustees should be independent persons. Neither the AMC, nor its employees can act as trustee. A trustee can not be appointed as a trustee of two or more mutual funds until and unless he is an independent person or has permission from the Mutual Fund where he is trustee. Trustees can be removed only by prior approval of SEBI. 3. Asset Management Company: The role of an AMC is to act as the investment manager of the Trust under the Board supervision and direction of the Trustees. The AMC is required to be approved and registered with SEBI. The AMC of a Mutual Fund must have a net worth of at least Rs. 10 crore at all time. The AMC can not act as a trustee of any other Mutual Fund. They will float schemes only after obtaining the prior approval of the Trustees and SEBI. The director of AMC should be a person of reputed of high standing and at least have five years experience in relevant field. AMC can be terminated with 75% unit holders or majority of trustees.

4. Custodian and Depositories: As per SEBI Regulations Mutual Funds shall have a custodian who is not any way associated with the AMC. It carry outs the activity of safe keeping the securities or participating, in any clearing system. The custodian should be independent from sponsors and AMC and should have a sound track record and adequate relevant experience. As Indian capital markets are moving away from having physical certificates to ownership of these securities in dematerialized form with Depository. Mutual Funds dematerialized securities are hold by depository participant.

5. Distributors: For a fund to sell units across a wide retail base of individual investors, an established network of distribution agents is essential. AMCs usually appoint Distributors or Brokers, who sell units on behalf of the fund. A broker usually acts on behalf of several mutual funds simultaneously and may have several sub-brokers under him for the purpose of distribution of units.

MUTUAL FUND A GLOBALLY PROVEN INVESTMENT ________________________________________ Worldwide, the mutual fund has a long and successful history. The popularity of mutual fund has increased manifold. In developed financial market, like US mutual funds have almost overtaken bank deposits and total assets of over US $ 3 trillion. In India, Mutual Fund industry started with the setting up of UTI in 1964. Public sector banks and financial institution began to establish Mutual Funds in 1987. The private sector and foreign institutions were allowed to set up Mutual Fund in 1993. WHAT IS MUTUAL FUND? A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realized is shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed basket of securities at a relatively low cost.

Critical View About Mutual Fund Advantage 1. Portfolio Diversification: Each investor in a fund is a part owner of all the funds assets, thus enabling investor to hold a diversified investment portfolio even with a small amount of investment, which would otherwise require big capital. 2. Professional Management: Mutual Funds provide the services of experienced and skilled professionals, backed by a dedicated investment research team that analyze the performance and prospect of companies and selects suitable investments to achieve the objectives of the scheme. 3. Diversification: Mutual Fund invests in a number of companies across a broad cross-section of industries and

sectors. This diversification reduces the risk because all stock can not go through a downtrend at the same time and in the same proportion. You achieve this diversification through a mutual fund with powerless money that you can do on your own. 4. Reduction of Transaction Cost: The investors bear all the cost of investing such as brokerage or custody of securities. When going through the fund investor has the benefit of economies of scale; the funds pay lesser cost because of larger volumes, a benefit passed on to its investors. 5. Liquidity: By investing in Mutual Funds the investors can cash their investment by selling their units to the fund if open-ended, or selling them in the stock market if the fund is close ended. 6. Convenience & Flexibility: Mutual Funds Companies offer investor to transfer their holding from one scheme to other. 7. Tax Benefits: The investors are totally exempt from paying any tax on the income they receive from the Mutual Funds. Investment up to 10000 in ELSS qualifies for tax rebate of 20%. 8. Regulatory oversight: Mutual funds are subject to many government regulations that protect investors from fraud.

9. Convenience: You can usually buy mutual fund shares by mail, phone, or over the Internet. 10. Well regulated Limitations: 1. No Control over Costs: An investor in a mutual fund has no control over the overall cost of investing. He/she has to pay investment management fees as long as he/she remains with the fund. Fees are payable even while the value of the investment may be declining. 2. No Tailor made Portfolios: Investors who invest on their own can build their own portfolios of shares and bonds and other securities. Investing through fund means he/she delegates this decision to the fund managers. 3. Managing a Portfolio of Funds: Availability of a large number of funds can actually mean too much choice for the investor. He/she may again need advice on how to select a fund to achieve his/her objectives, quite similar to the

situation when he/she has to select individual shares or bonds to invest in. 4. Entry and Exit Cost: When large bodies like a fund invest in shares, the concentrated buying or selling often result in adverse price movements i.e. at the time of buying, fund has to pay high and vise-versa. 5. No Guarantees: No investment is risk free. If the entire stock market declines in value, the value of mutual fund shares will go down as well, no matter how balanced the portfolio. Investors encounter fewer risks when they invest in mutual funds than when they buy and sell stocks on their own. However, anyone who invests through a mutual fund runs the risk of losing money. MUTUAL FUND CYCLE ________________________________________ From the shown cycle, it can be observed clearly that how the money from the investors flow and they get returns out of it. With a very small amount of fund, investors pool their money with fund managers. After studying the market, the fund manager invests money of the investors in various securities like shares, bonds, debentures, government securities etc. to achieve goal of the investors. With ups and downs in the market returns are generated and they are passed on to the investors in form of dividend or capital gain or lost. The above cycle is very clear and also very effective. The fund manager while investing on behalf of investors takes into consideration various factors like time, risk; amount etc. so that he/she can make proper investment decision. Types of Mutual Fund ________________________________________

1. By objective: Investment goals vary from person to person. While somebody wants security, others might give more weightage to returns alone. Somebody else might want to plan for his childs education while somebody might be saving for the proverbial rainy day or even life after retirement. With objectives defying any range, it is obvious that the products required will vary as well. So, Mutual funds can be classified based on the objectives of the investor. (a). Equity Fund: Equity funds invest a major portion of their corpus in equity shares issued by companies. NAV of equity funds are fluctuated by fluctuation in price of shares that it holds. So there is a high risk as well as high return in equity fund. Potential to earn in such funds is higher when they are invested for long term. The leading example of such funds are Prudential ICICI Growth Plan, Tata Pure Equity Fund, Reliance Vision, Franklin India Prima Fund etc. (b). Debt Fund: Debt funds invest in debt instruments debt instruments issued by governments, private companies, banks and financial institutions. By investing in debt, these funds target low risk and stable income investors. These funds are low risk low return funds. The leading examples are Birla Income Plus, Principal Income Fund, HDFC Income Fund, UTI Bond Fund etc. (c). Balanced Fund: A balanced fund is one that has a portfolio comprising debt instruments as well as preference and equity shares. The idea is to reduce volatility of funds, while providing some upside for capital appreciation. They are best suitable for the people looking for a combination for capital appreciation and regular income and best time spend for such investment is more than 3 years. The leading examples are Prudential ICICI Balanced Fund, Birla Balance Fund, Franklin India Balance Fund, Sundaram Balance Fund etc. (d). Money Market Fund: Money market funds invest in securities of a short-term nature, which generally means securities of less than one-year maturity such as Treasury Bills issued by governments, Certificates of deposit issued by banks and Commercial paper issued by companies.

The major strength of money market funds are the liquidity and safety of principal that the investors can normally expect from short term investments. The leading examples are Prudential ICICI Liquid Plan, Templeton India Liquid Fund, Grindlays Cash Fund etc. (e). Gilt Fund: These funds are sort of government funds wherein the investments are made in debt instrument of government, which carry no risk of non payment of interest as the RBI manages the payment of interest and principal on the investments. These funds are best suited for regular income and long term investment objectives. The leading examples are Prudential ICICI Gilt Fund, Tata Gilt Securities Fund, Templton India Government Securities Fund etc. 2. By Duration: (a). Open-ended Fund: An open ended fund is one that is available for subscription and repurchase on a continuous basis. These schemes do not have a fixed maturity period. Investors can conveniently buy and sell units at NAV related prices which are declared daily basis. The key feature of this fund is liquidity. (b). Close-ended Fund: A close ended fund has a stipulated maturity period e.g. 5-7 years. The fund is open for subscription only during a specified period at the time of launch of the scheme. Investors can invest in the scheme at the time of initial public issue and thereafter they can buy or sell units on stock exchange where the units are listed at NAV. These mutual fund schemes disclose NAV generally on weekly basis. (c). Interval Fund: Interval funds combine the features of open-ended and close-ended schemes. They are open for sale or redemption during pre determined intervals at NAV related prices. Risk Return Grid Risk Tolerance/Return Expected Focus Suitable Products Benefits offered by MFs Low Debt Bank/ Company FD, Debt based Funds Liquidity, Better Post-Tax returns Medium Partially Debt, Partially Equity Balanced Funds, Some Diversified Equity Funds and some debt Funds, Mix of shares and Fixed Deposits Liquidity, Better Post-Tax returns, Better Management, Diversification High Equity Capital Market, Equity Funds (Diversified as well as Sector) Diversification, Expertise in stock picking, Liquidity, Tax free dividends 3. By Load: (a). Load Fund:

Marketing of new mutual fund scheme involves initial expenses. These initial expenses may be recovered from the investors by entry or exit load. (i). Entry Load or Front-end Load: If initial expenses recovered from investors at the time of investors entry into the fund, by deducting a specific amount from his initial contribution it is called Entry Load. (ii). Exit Load or Back-end Load: If initial expenses recovered at the time of the investors exit from the scheme, by deducting a specified amount from the redemption proceeds payable to the investor it is called exit load. (iii). Deferred Load: The load amount charged to the scheme over a period of time is called a deferred load. (b). No Load Fund: Funds that dont charge entry, exit, or deferred load or any other charges for sales expenses are called no load funds. Now, generally all Mutual Fund companies charge 2 to 2.5% entry load on equity fund. Generally there is no exit load on equity and sectoral funds to maintain liquidity of that funds. Generally there is no entry load on gilt scheme and income fund. There is 0.25 to 1% exit load on gilt and income fund if investors exit from fund before specified time which is generally 3 to 6 months.

4. Other types of fund: (a). Tax Saving Funds: These schemes offer tax rebates to the investors under specific provisions of the Income Tax Act, 1961 as the Government offers tax incentives for investment in specified avenues. E.g. Equity Linked Saving Scheme (ELSS). Pension schemes also offer tax benefits. The leading examples are Prudential ICICI Tax Plan, Templeton India Pension Plan, Franklin India Taxshield etc. (b). Index Funds: Index Funds replicate the portfolio of a particular index such as the BSE Sensitive index, S&P NSE 50 index (Nifty), etc. These schemes invest in the securities in the same weightage comprising of an index. NAV of such funds are changed accordance with the change in the index. The leading examples are

Birla Index Fund, HDFC Index Fund, Prudential ICICI Index Fund, UTI Index Fund etc.

(C). Sector Funds: These are the funds which invest in the securities of only those sectors or industries as specified in the offer documents. E.g. Pharmaceuticals, Software, Petroleum etc. These types of funds are more risky compared to diversified funds. The leading examples are Birla IT Fund, Pru. ICICI FMCG Fund, Franklin India Pharma Fund etc. (d). Commodity Funds: Commodity funds invest into the different commodities directly or through shares of commodity companies. E.g. Commodity fund invest in gold or shares of gold mines. Commodity funds have not yet developed in India. (e). Off Shore Funds: These funds invest in equities in one or more foreign countries there by achieving diversification across the countrys borders. However they also have additional risks such as the foreign exchange rate risk and their performance depends on the economic conditions of the countries they invest in. PROBLEM FORMULATION ________________________________________ Marketing Research being a logical process definitely follows our predetermined sequence or steps in order to obtain the desired results or outcomes. Though the entire process of Marketing Research is quite complex and requires a considerable degree of knowledge and skill, the step of the Problem Formulation is the most challenging and critical one for the researcher as well as the research. It is rightly said that a problem, well defined is half solved. In todays competitive world companies can not afford to reactive, instead the trend is toward proactive. It is due to the increasing competition that the companies can not afford to undertake research until something goes wrong. This can curtail the future growth or even affect the very existence of the organization seeing to the trend of being proactive in the future; companies are allocating more resources to the disciplines of research. In such case it becomes a duty of researcher to ensure that the organization gets an optimum return on the resources it has invested. Thus, Problem Formulation assumes great importance in Marketing Research. The Marketing Research project undertaken by me for the Karvy Securities Limited encompasses within its scope, the study of The Mutual Fund and to find out market potential of KARVY Investor Service Ltd. with special reference to distribution of Mutual Fund in Aligarh City. Company wants to increase its sub-brokers who can work as intermediary between company and the investors.

OBJECTIVES ________________________________________ Any activity done without an objective in a mind cannot turn fruitful. An objective provides a specific direction to an activity. Objectives may range from very general to very specific, but they should be clear enough to point out with reasonable accuracy what researcher wants to achieve through the study and how it will be helpful to the decision maker in solving the problem. The objective of any research is basically divided into two categories. Primary Objective: To map market potential of Karvy Investor Service Ltd. Secondary Objectives: Following are secondary objectives. To assess an awareness of mutual funds in Aligarh City. To find out level of awareness of mutual funds in Aligarh City. To find out how many investment advisors are interested in dealing of mutual fund. To find out how many investment advisors are willing to work with Karvy. To do SWOT analysis. RESEARCH METHODOLOGY ________________________________________ 1. Research Design: A research design is a pattern or an outline of a research projects working. It is a statement of only the essential elements of a study, those that provide the basic guidelines for the details of the project. It comprises a series of prior decision that taken together provide master plans for executing a research projects. A research design serves as a bridge between what has been established i.e., the research objectives and what is to be done, in conduct of the study to relish those objectives. If there were no research design, the research would have only foggy notions as about what is to be done. I have used Cross-Sectional Research of Exploratory Research . The research is of both qualitative as well as quantitative type. 2. Unit of Analysis: Mutual Fund Advisors. Characteristics of interest: Advisors knowledge about Mutual Fund Advisors knowledge about Karvy Advisors interest in getting knowledge of Mutual Fund Advisors willingness to deal in Mutual Fund with Karvy Advisors preference in selecting tax saving instrument of investment

Advisors preference in selecting dealer 3. Sources of Data: a. Primary Source: The primary data is collected using sampling method and by survey using questionnaire. b. Secondary Source: Secondary data includes information regarding present market scenario, Information regarding Mutual Funds and competitors are collected by Internet, Magazines and News papers and books. 4. Sample Planning: Sample Size: 50 units Sample Extent: Aligarh City Sampling Design: A Sample Design is a definite plan for obtaining a sample from a given population. It refers to the technique or method the researcher would adopt in selecting items for the sample. I have used both Convenience Sampling Method 5. Data Collection Method: I have used Survey Method to collect data. I have collected data using questionnaire. Questionnaire Plan I have used Structured Questionnaire for gathering the required data through contacting respondent personally. Type of Information: I have collected Fact, Awareness, Attitude, Future action plan and reason using questionnaire. Type of Questions: Close-ended questions or Dichotomous and Multiple Choice type are asked in the questionnaire for data collection. 6. Data Analysis & Interpretation: Data Analysis is based on the data collected by way of Questionnaires. From the collected data findings are extracted. The data is tabulated and frequency distribution chart is prepared.

RESEARCH ANALYSIS AND INTERPRETATION ________________________________________ 1. As a financial investment adviser which investment options you suggest to your customers?

Shares Mutual Fund Insurance Fixed Deposit Tax Bond PPF

2. Please indicate reason for choosing above. Returns Risk Safety Tax Benefits Timely Brokerage

6. If a service person who pays Income Tax wants to invest, generally which option do you suggest for investment? Insurance Mutual Funds Fixed Deposits Tax Bond

7. Are you interested to deal in MF?

Yes No

8. Do you know about MF services provided by Karvys Aligarh Branch? Yes No

9. Are you interested in attending a seminar arranged by Karvy to guide investors about MF? Interested Not Interested.

11. Would you like to work with Karvy Securities Ltd for dealing in mutual fund? Yes No

11.1 If no, then the reason would be: Not answered No time Lack of knowledge No expansion plans

FINDINGS ________________________________________ After getting in depth research study of Karvy, I came to know that Karvy is not much popular as other brands operating in Aligarh city. Bajaj Allianz, HDFC, ICICI are having much higher tapped market in respect to mutual funds. Karvy as an investment option in Mutual Fund does not posses much proficiency and potential customers in Aligarh city. Though the financial advisors advise their clients to go for Mutual Fund as a investment option. About 42% of advisors advise their clients to invest in Mutual Funds, followed by investing in Insurance sector. The advisors after having a deep thought says that it is the Returns that make them convince their clients to go for investment in mutual funds. 36% of advisors said that it is the Returns which make a person to invest in Mutual Fund. Followed by Risk which is quite lesser in other investment options. A huge lott of advisors showed a positive response in dealing of for Mutual Fund. About 60% of them said that they are interested in dealing for Mutual Funds, because that results in higher brokerage.

As far as Karvy is concerned about 91% of the advisors said that they are not aware of the services provided by Karvy, including Mutual Fund. When asked, 53% of advisors said that they are not interested to work with Karvy Securities, to

the contrary with they dont have any such expansion plans and they have little knowledge anout Karvy. In Aligarh city advisors dont have an appropriate knowledge about Karvy as a Investment hub.

SWOT ANALYSIS OF KARVY ________________________________________ Strengths: Employees are highly empowered. Strong Communication Network. Good co-operation between employees. Number 1 Registrar and Transfer agent in India. Number 1 dealer of Investment Products in India. Weaknesses: High Employee Turnover. Opportunity: Growth rate of mutual fund industry is 40 to 50% during last year and it expected that this rate will be maintained in future also. Marketing at rural and semi-urban areas. Threats: Increasing number of local players. Past image of Mutual Fund.

LIMITATIONS ________________________________________ Due to limitation of time and cost constrains a sample size of only 50 respondents was chosen. Data Analysis and interpretation done may not be that strong due to small sample and Convenience Sampling Method.

The sample extent for research is only Aligarh City. Some of the respondents may be biased in giving responses. My inexperience in research area might have affected results.

CONCLUSION ________________________________________ Mutual Fund Advisors give emphasis on mutual funds than other investment options. Mutual Funds have given a new direction to the flow of personal saving and enable small and medium investors in remote rural and semi urban areas to reap the benefits of the stock market investment. Indian Mutual Funds are thus playing a very important developmental role in allocation of scares resources in the emerging economy. Karvy is not able to provide sufficient services to the investors due to unawareness among advisors regarding services. The awareness level of investor is low in advisors are interested in dealing in mutual fund. Very less advisors are knowing about services provided by karvy. RECOMMENDATIONS ________________________________________ There is high potential market for Mutual Fund Advisors in Aligarh city, but this market needs to be explored as investors are still hesitated to invest their money in Mutual Funds. In Aligarh investors have inadequate knowledge about Mutual Funds, So proper Marketing of various schemes is required, company should arranges more and more seminars on Mutual Funds. Awareness of MF services provided by Karvy is also very low so company needs proper marketing of their all services by advertising, distribution of pamphlet, arranging seminars etc. Most of advisors are not interested in dealing of Mutual Funds because they dont want to expand their services due to lack of time, so company should provide them knowledge about single window services by which investor can get all financial services from one place.

Company should also provide knowledge about the growth rate and the expected growth rate of Mutual Fund industry in India. Most of people aware of life insurance, NSC and PPF for tax saving so, company should market various tax saving schemes of Mutual Funds and their benefits. The interface among the investors and the Mutual Fund Companies is the agents, so the agents should have proper knowledge about Mutual Funds as well as market so that they can help investors in their investment decisions. The quality of agents performance and investors trust on them can be improved only if they are permanent in nature. QUESTIONNAIRE ________________________________________ We assure you that all the information that will be collected from you will remain fully confidential and it is used for study purpose only. 1. As a financial investment adviser which investment options you suggest to your customers? Shares Mutual Fund Insurance Fixed Deposit Tax Bond PPF 2. Please indicate reason for choosing above. Returns Risk Safety Tax Benefits Timely Brokerage 3. Approximately how many customers you have? 4. What is the brokerage Payment Period? 5. Expected Brokerage Payment Period 6. If a service person who pays Income Tax wants to invest, generally which option do you suggest for investment? Insurance Mutual Funds PPF Tax Bond Fixed Deposits 8. Are you interested to deal in MF? Yes No If No Why? 9. Do you know about MF services provided by Karvys Aligarh Branch? Yes No 10. In future will you attend seminar arranged by Karvy to guide investors about MF?

Yes No 11. Would you like to work with Karvy Securities Ltd for dealing in mutual fund? Yes No 11.1 If no, then the reason would be: Not answered No time Lack of knowledge No expansion plans

Name : Address :

Thank You GLOSSARY ________________________________________ Corporate advisory services Merchant bankers offer customised solutions to solve the financial problems of their clients. Merchant bankers study the working capital practices that exist within the company and suggest alternative policies. They also advise the company on rehabilitation and turnaround strategies, which would help companies to recover from their current position. They also provide advice on appropriate risk management strategies. Loan syndication Arrangement of loans for clients, by analysing their cash flow pattern, so that the terms of borrowing meet the clients cash requirements and offer assistance in loan documentation procedures. Portfolio Total number of all holdings held by a company is called portfolio. The portfolio mix is aimed at spreading the risk over different sectors. It consists of all assets of company. NAV

Net Asset Value is the current market worth of the mutual fund shares. It is calculated daily by taking the funds total asset securities, cash and any accrued earning deducting liabilities, and dividing the reminder by the number of shares outstanding. Depository The principal function of a depository is to dematerialize securities and enable their transactions in book-entry form. A depository established under the Depositories Act can provide any service connected with recording of allotment of securities or transfer of ownership of securities in the record of a depository. Capital gain The profit made from selling shares, mutual funds etc. IPO Abbreviation for initial public offering. Generally associated with admission to listing of the share capital on the stock exchange. BIBLIOGRAPHY ________________________________________ 1. www.mutualfundsindia.com 2. www.amfiindia.com 3. www.themanagementor.com 4. www.dewb-vc.com 5. www.karvy.com 6. www.indiacorporateadvisor.com 7. www.nsdl.co.in 8. www.incometaxdelhi.nic.in 9. www.incometaxindia.gov.in 10. David J. Luck & Ronald S. Rubin, Marketing Research, Ed. 7 (ISBN) 11. D.C.Anjaria & Dhaivat Anjaria, AMFI Workbook, Ed. 2 (Association of Mutual Funds in India) posted by muqeem khan at 4:14 am 2 comments: shabnam said... nices project August 5, 2010 1:58 AM smc global said... Thanks for Sharing this descriptive information about Stock Broking. This type of communications are really very helpful in upgrading and improving your trading & investment skill. For more such type of information, Kindly Visit: http://www.smctradeonline.com/online-stock-market.aspx November 11, 2010 10:56 PM post a comment Newer Post Home Subscribe to: Post Comments (Atom) followers blog archive 2010 (14) February (1) January (13) jaypee

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