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Prepared by:
Carter Jenkins Lic ##256337 My Real Estate Company 123 Main St Suite 500 Aliso Viejo, CA 92692 Office: 9495551213 Mobile: 9495555555 Fax: 9495551213 Home: 9495551213 Email: CarterJenkins@homesconnect.com
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely, Carter Jenkins Lic ##256337
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Carter Jenkins
Affiliation
My Real Estate Company 123 Main St Suite 500 Aliso Viejo, CA 92692 Office Mobile Fax 9495551213 9495555555 9495551213
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
Our Company
We have been conducting business in the local area for many years. We have and continue to work hard to gain the respect of these many distinguished communities. This recognition is built upon a respect for our clients and neighbors. We hope your experience with us will further this reputation of personalized service and client satisfaction. Our company is comprised of people who live and work in the surrounding communities. We have personal knowledge of each neighborhoods nature, and growth possibilities. Based on this we hope to find the perfect fit for you and your family. Every community is different. Whether your focus is schools, shopping, transportation, or recreational facilities our associates will draw upon their knowledge of the local areas to find the ideal property to meet your needs. We supplement this high-touch philosophy, with a high tech edge. We have quick access to local MLS computers and software to help us analyze local market conditions. If you are one of the growing number of real estate investors, our commercial division is more than capable to provide our clients with commercial and income property opportunities. Our best asset is our people. Our dedicated and talented staff of professionals will make every effort to make sure your transaction goes as smoothly as possible. We understand that we need to earn your business. We hope the level of detail found within this Comparative Market Analysis helps you with your decision making process. We want to do as much as possible to give you the information you need to price and market your most valuable asset - your home.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Location
Where your home is located may be the single most important factor when determining the value of your home.
Condition
The condition of your home affects the price and how quickly it will sell. The appearance both inside and out can bolster the buyers perception. Since emotion plays a large part in buying a home the buyers first look is important!
Price
Establishing the correct price for a home will help insure a quick sale for your home. This comparative market analysis will enable you to decide the optimum price for your home.
Competition
Buyers will evaluate your home against others they deem comparable. Properties currently for sale and properties that have recently sold will have the greatest impact on the market value of your home.
The Market
The real estate market is always changing and these changes may affect property values. Knowing that it is difficult to forecast the market, a flexible marketing plan will help prepare you and your home for sale.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
# 1
MLS#: P780594 List Price: $566,000 Sold Price: $/Sq. Ft.: $257 List Date: 05/06/2011 Sold Date: Expired Date: DOM/MT: 9
Interior Features:
Fireplace: N;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
24602 Ashland Dr
City/Area: Laguna Hills, CA 92653 Beds: 4 Baths: 3 Sq. Ft.: 2,401 Year/Age: 1978 Lot Size: 7869 Map Code: 921G1 Census:
# 2
MLS#: P784397 List Price: $599,900 Sold Price: $/Sq. Ft.: $250 List Date: 06/06/2011 Sold Date: Expired Date: DOM/MT: 31
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
Like New home, ready to move in, completely remodeled. Open house Saturday July 09, 2011 from Noon to 5PM.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
28255 Driza
City/Area: Mission Viejo, CA 92692 Beds: 3 Baths: 3 Sq. Ft.: 2,762 Year/Age: 1980 Lot Size: 6650 Map Code: 892E4 Census:
# 3
MLS#: S665338 List Price: $689,000 Sold Price: $/Sq. Ft.: $249 List Date: 07/06/2011 Sold Date: Expired Date: DOM/MT: 1
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
Fantastic house in one of the Lake areas' premier neighborhoods. This beautiful home has been meticulously maintained and has some great upgrades featuring a gourmet granite kitchen with built-in Sub-Zero fridge and top end appliances. Off the kitchen there is a full size eating area perfect for everyday use. Cozy step down family room with built-in custom rosewood entertainment center, full size wet bar and a fireplace. Open light and bright formal living room with vaulted ceilings and fireplace that opens to the formal dining room. Fabulous master suite featuring vaulted ceiling, retreat with brick fireplace and French doors leading to a private balcony. Beautifully landscaped low maintenance private backyard backing to the green belts with large concrete patio... easily could be reconfigured to accommodate a pool if desired. Large 2 1/2 car garage... Room for both cars and the toys! Low HOA's, NO MELLO-ROOS, and a Regular sale. Short walk to East Beach at Lake MV.
Lic ##256337
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25072 Wilkes Pl
City/Area: Laguna Hills, CA 92653 Beds: 4 Baths: 3 Sq. Ft.: 2,514 Year/Age: 1975 Lot Size: 5700 Map Code: 921H2 Census:
# 4
MLS#: P778735 List Price: $699,000 Sold Price: $/Sq. Ft.: $278 List Date: 04/13/2011 Sold Date: Expired Date: DOM/MT: 103
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
FELL OUT OF ESCROW!!! EQUITY SALE!!! Location, Location Location! PLEASE DO NOT SHOW UNTIL AUGUST 5. Two neighborhood parks within a block each way on a single loaded quiet interior cul-de-sac. Wonderful recently upgraded Turn Key panaramic view home. Remodeled home: Kitchen gutted to the studs, new cabinets, granite counters, stainless steel appliances, commercial Viking stove. Entertaining is made easy with the Greatroom and tile throughout first floor, French doors, Alumawood backyard patio cover, fantastic remodeled bathrooms. Expanded foyer, fiberglass shingle roof. Colored stamped concrete driveway and porch. Walk to elementary and award winning Laguna Hills High school. Private quiet home has a huge view of the Saddleback Mountains and hills.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
24602 Ashland Dr
City/Area: Laguna Hills, CA 92653 Beds: 4 Baths: 3 Sq. Ft.: 2,401 Year/Age: 1978 Lot Size: 7869 Map Code: 921G1 Census:
# 5
MLS#: S643975 List Price: $429,900 Sold Price: $416,000 $/Sq. Ft.: $173 List Date: 01/10/2011 Sold Date: 04/14/2011 Expired Date: DOM/MT: 78
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
This is a definite Fixer Upper for those who love to do the work! It's a great basic home, but there are some plumbing, drywall & electrical issues which must be addressed. All 4 bedrooms are up with the basic living quarters of the living room, dining room and kitchen on the main floor. There's a pool in the back yard that just needs a little work done to it! This one is located near shopping, schools, the freeway and fairly close to the toll road.
Lic ##256337
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24861 Camberwell St
City/Area: Laguna Hills, CA 92653 Beds: 4 Baths: 3 Sq. Ft.: 2,786 Year/Age: 1975 Lot Size: 7800 Map Code: 921H1 Census:
# 6
MLS#: P699941 List Price: $515,000 Sold Price: $515,000 $/Sq. Ft.: $185 List Date: 08/11/2009 Sold Date: 11/25/2009 Expired Date: DOM/MT: 13
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
This is a great property, for a large family, large kitchen with granit counters, large master bedroom, family room, and a pool
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
# 7
MLS#: S619567 List Price: $534,500 Sold Price: $580,050 $/Sq. Ft.: $224 List Date: 06/02/2010 Sold Date: 07/22/2010 Expired Date: DOM/MT: 6
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 3;
Lot Features: Remarks:
Here's a diamond in the rough ~ Super location, super neighborhood ~ the house needs some sprucing and then you will have a gem! There can be four bedrooms - or use the bedroom downstairs as an office - or, use the big bedroom upstairs as a bonus room, lots of choices. Large living, dining room combination. Family room, breakfast area. Great floorplan. Close to freeway, but not too close. No association!
Lic ##256337
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23042 Sonoita
City/Area: Mission Viejo, CA 92691 Beds: 4 Baths: 3 Sq. Ft.: 2,559 Year/Age: 1976 Lot Size: 5700 Map Code: 892D4 Census:
# 8
MLS#: S561972 List Price: $549,876 Sold Price: $530,000 $/Sq. Ft.: $207 List Date: 01/22/2009 Sold Date: 09/29/2009 Expired Date: DOM/MT: 161
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
Light and Bright!*Gorgeous pool Spa View Home***near Lake Mission Viejo***vinyl Dual Pane Windows*** **dual Pane Milgaard Sliding Doors***elegant Mahogany Double Door Entry*** **granite Kitchen Counter, Wetbar, And Pass Through***Stone-Look Tile*** **Hardwood Floors***Expansive Master Suite** **pano Views From Backyard And Large View Deck***executive Neighborhood*** Minutes from Lake Mission Viejo BACK ON MARKET CAN CLOSE QUICK!!
Lic ##256337
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# 9
MLS#: S596601 List Price: $549,900 Sold Price: $545,000 $/Sq. Ft.: $265 List Date: 11/19/2009 Sold Date: 12/28/2009 Expired Date: DOM/MT: 4
Interior Features:
Fireplace: Y;
Exterior Features:
Garage: 2;
Lot Features: Remarks:
WOW! Calling all entry level buyers. You can't find a home like this for this price anywhere else in Mission Viejo! 5 bedrooms, 3 full bathrooms, almost 2,100 square feet with a gorgeous pool/spa and forever views! Upgraded grooved laminate wood floors throughout downstairs & white berber carpet upstairs. Newer window treatments throughout home including shutters, wooden window blinds & luminous shades in family room. Updated corian kitchen counter tops & added recessed lighting in kitchen. All new high quality dual paned windows throughout (except 3 original sliders). Closet organizers in all closets (except upstairs right bedroom). Added ceiling fans in 3 bedrooms. Dual air conditioning system. Garage with closet world storage system, added work bench & new insulated roll up garage door. Gorgeous salt system pool/spa with pebble tech finish. And wait until you see the views! On a clear day, you can see all the way to Long Beach. Go see the competition, then come & see us! Great home!
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Address
23235 Via Guadix 24602 Ashland Dr 28255 Driza 25072 Wilkes Pl 24602 Ashland Dr 24861 Camberwell St 24882 Avenida Avalon 23042 Sonoita 22911 Via Santa Maria
Date Listed
5/6/2011 6/6/2011 7/6/2011 4/13/2011 1/10/2011 8/11/2009 6/2/2010 1/22/2009 11/19/2009
Listing Price
$566,000 $599,900 $689,000 $699,000 $429,900 $515,000 $534,500 $549,876 $549,900
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM 5 $416,000 $517,210 $580,050 $209 52
22911 Via Santa Maria 23042 Sonoita 24882 Avenida Avalon 24861 Camberwell St 24602 Ashland Dr $0 $100,000 List Price $250,000 $400,000 $550,000
Sold Price
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Active Properties
23235 Via Guadix 24602 Ashland Dr 28255 Driza 25072 Wilkes Pl 5 4 3 4 3 3 3 3 9 31 1 103 2,200 2,401 2,762 2,514 $566,000 $599,900 $689,000 $699,000
Averages
36
2,469
$638,475
N/A
Sold Properties
24602 Ashland Dr 24861 Camberwell St 24882 Avenida Avalon 23042 Sonoita 22911 Via Santa Maria 4 4 4 4 5 3 3 3 3 3 78 13 6 161 4 2,401 2,786 2,584 2,559 2,060 $429,900 $515,000 $534,500 $549,876 $549,900 $416,000 $515,000 $580,050 $530,000 $545,000 04/14/2011 11/25/2009 07/22/2010 09/29/2009 12/28/2009
Averages
52
2,478
$515,835
$517,210
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Summary Analysis
$700,000
$0
Active
Sold
$/SqFt
$259 $209 $234
DOM
36 52
52
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
List Price
$429,900 $515,000 $534,500 $549,876 $549,900 $515,835
Sold Price
$416,000 $515,000 $580,050 $530,000 $545,000 $517,210
DOM
78 13 6 161 4 52
% Chg
-3.23 % 0.00 % 8.52 % -3.61 % -0.89 % 0.16 %
$/SqFt
$173 $184 $224 $207 $264 $210
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
High $543,000
$491,000
$133,861
$137,352
$357,139
$405,648
I understand that the above is an estimate only and that the actual costs which would be incurred may vary if an actual sale is consummated. The estimate amounts above are not guaranteed in any way.
Seller
Date
Broker/Sales Associate
Prepared by Carter Jenkins
Date
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
Normally, real estate commissions are split four ways. 1. 2. 3. 4. The listing broker The listing agent The selling broker The selling agent.
Each of these professionals serve a very important role in the sale of your home, and is duly compensated.
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.
A real estate professional is best suited to determine a pricing strategy for your property. You dont want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.
A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts. Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property. Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings. Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will significantly enhance the salability of your home.
Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.
Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement. Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
Seller
Date
Broker/Sales Associate
Prepared by Prepared by Carter Jenkins
Date
Lic ##256337
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You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.
Lic ##256337
Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed.
Marketing Planner
Date
7/27/2011 7/28/2011 7/28/2011 7/28/2011 7/29/2011 7/29/2011 7/31/2011 9/10/2011
Task
Sign listing papers Input listing into the MLS Order for sale sign for property Order lock box for property Advertise in local newspaper and on web site Create flyers and other marketing materials Hold open house Review pricing strategy
Completed
Lic ##256337
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General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RVs to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.
Doorway
Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.
Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyers perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and dcor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.
Prepared by Carter Jenkins
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
General Preparation
When preparing your home, think about the interior decorating ideas used to show builders' model homes and how you would be wowed if you were the potential buyer. Remember the pointers from "First Impressions" checklist, especially regarding cleanliness, clutter and repairs - interior and exterior. Open drapes and light lamps including those in closets, basement or attic - creating as light, cheerful and calm environment as possible. Make the potential buyer feel welcome by filling candy dishes and putting out fresh flowers.
Bedrooms
Make the beds; put away clothes and toys. Turn the blinds so slats are uniformly open and dont forget to put on light if room is dark.
Bathrooms
Put out a clean hand towel, fresh soap and clean soap dish, and make sure there is a full box of tissues. Put toilet lid down. Potpourri dish can provide a nice sight and scent. Put away all dishes and discreetly conceal countertop articles. Simmer a few drops of vanilla on stove for a relaxing fragrance.
Kitchen
Dining Room
Arrange inviting centerpiece and turn on the lights/chandelier. Consider setting the table with fine china and linen.
Entryway
When exiting just before buyers arrive, turn around at front door and review the First Impression checklist. What is the first thing that catches your eye from that viewpoint? Will it help or hinder the appearance of your home? Notify your neighbors of scheduled open house days. You never know if they have friends or family that are in the market for a home.
Lic ##256337
Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.
Before Moving
Change of address notices: Post Office. Banks, Credit Cards, other monthly bills. Insurance - new locations for fire and auto. Subscriptions. Friends, Relatives. (Remember some of these need several weeks notice.) Utility Companies: Gas, water, electricity, telephone, fuel. Turn them off at your current home and on at your new home. Dont forget to ask for refunds if you made any advance deposits. Finances: Find a new bank if necessary. Arrange check-cashing and coordinate credit references. Medical Records: Get referrals for doctors, dentists, and veterinarian. Obtain any necessary prescriptions, x-rays, eyeglasses, medical records, and birth records. Packing: If using a moving company, check for: insurance coverage, payment schedule, other shipping documents, arrival day, labor, and prep work to be accomplished beforehand. If you are moving, have plenty of boxes and wrap on hand. Pack as much as possible in advance, dont wait until moving day. Empty and clean freezer and refrigerator.
Moving Day
Transportation: Prepare for the needs of small children and animals. What will they do while you are packing and how will they get to your new home? Double check: When the house is empty, but before the moving truck door closes, double check closets, attics, back yard, and any other storage locations to make sure they are empty. Important Items: Carry jewelry and documents yourself or send them registered mail. Money: You should carry enough cash or travelers checks to cover your move and expenses until you reach your new home. Keys: Leave old house keys with a neighbor or your real estate professional.
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Copyright eNeighborhoods, LLC The accuracy of all information is deemed reliable, but is not guaranteed.