[Founder/CEO Tabularasa, chi kitchen & bar, S.S Enterprises] | +919810803369, 011-29562666, 011-29561666][sohrab.sitaram@gmail.

com]

Profile Sohrab Sitaram

Sohrab Sitaram is one of the most recognized names in the hospitality industryand has been associated with setting up some of the most successful restaurants and bars, Tabularasa, Laid Back Waters,Shalom ,Italic, Chi Kitchen and Bar, No escape, Shalom Goa, Smoke Signals etc to name a few. In his 16 years of work experience he has seen the food & beverage industry from the eyes of an employee, an investor and as a consultant and has also written articles for popular food & beverage magazine. Sohrab worked for 6 years with the Taj group of hotels and then entered the field of stand alone restaurants; he has successfully spent more than 10 years in the stand alone industry thus a total work experience of more than 16 years in the hospitality industry. Sohrab restaurants plays hosts to some of the most successful socialites, celebrities, bollywood stars, tv stars, sports personalities , fashion designers, models, CEOs, Industrialists and politicians andheis well networked with the most successful people in India. Sohrab is a pioneer in the stand alone field he has always strived to be a leader in lifestyle and casual dining restaurants establishing extremely strong USPs be it a lounge bar, small plate dining, restaurants with positive energies and good chi and restaurants which are based on technology and R&D. Currently Sohrab Sitaram is the founder/CEO/Director of Square root hospitalities pvt. Ltd. and MGS Hospitalities pvt. Ltd. He is also the founder and director of SS Enterprises (a restaurant consultancy companies which undertakes all the turnkey projects for restaurants).

Contents

Profile Sohrab Sitaram

A brief on restaurants owned by Sohrab 2

Restaurant consultancy company SS Enterprises 4

Why Sohrab Sitaram

Approach of SS Enterprises 6

Accolades Sohrab Sitaram 8

A small brief on the current restaurants owned by Sohrab

Chi Kitchen & Bar
This casual pan asian dining restaurant and bar is based on the belief that aman is nothing but the sum of the food he puts in his body and the thoughts that flow in his mind. It boasts of the finest dishes from Vietnam. Malaysia, Thailand, Japan and China and has a huge variety of dimsums and teas. In short at Chi we weave ordinary South East Asian way of life into dining experiences. This award winning restaurant is also very popular for its takeaways and home delivery. At present we have two restaurants,one at select city mall and the other at Safdarjung Development Area. Call 011- 46508753 for inquiries

What our patrons say about us

I swear by Chi food, I believe that food makes half your personality

Nandita Das Actor, film maker & social activist

I Just love everything about Chi and I will make it a point to come here every time I am in Delhi. The service and the dcor is also out of this world.

Mandira Bedi Actor and TV anchor

I visit Chi like its my second home. I love everything about it. The service is excellent, the food is unbelievable, the dcor is cozy and stylish and I would recommend this place to all my friends

Priyadarshini Scindia - wife of the honourable minister Mr. Jyotiraditya Scindia

Chi is a rather nice looking in a trendy sort of a manner. It is a FEEL GOOD kind of a place and I would definitely recommend it to you-

Sabina Sekia - Notable food critic

Everytime I visit Chi I have a memorable and a peaceful experience which makes me visit Chi day in and day out. I would certainly recommend Chi to everyone who ENJOYS FOOD with SOUL

Nikhil Mehra - Established fashion designer from the label Shantanu and Nikhil

Tabularasa,400 Stonegrill Lounge & Ink

Tabularasa Located in the heart of the city(Square one mall, Saket , New Delhi), Tabularasa is one of most stylish, places to host get togethers and parties. It boasts of one of the largest places (can accommodate more than 300 pax), award winning bartenders and chef, huge variety of food ( right from Lebanese, continental, Italian, Indian and Pan Asian), and the finest DjS . Tabularasa has also won the times night life award for the finest party venue in town.

Reservations: 9910588228.
400 Asian Stonegrilloungeis a rustic and casual outdoor lounge with cozy beds, lounges, an upbeat bar along with a sumptuous and unique pan asian fare never experienced in the city before. One can groove to the mystical and ethereal ambient music fused with live instrumentalists. Timings: Afternoon -12:30 pm 3:00 pm; Evening 7:30 pm -1:00.

Reservations: 9910588226

INKis an urban retro bar which showcases the finest cocktails in fun and intimate surroundings. Open only after 7:30 pm; it plays popular music along witholdiesand retro (70s, 80,s and 90s).As a rule we would only entertain guests over the age of 25 along with smart, chic and trendy attire which will be strictly enforced.

SS ENTERPRISES RESTAURANT CONSULTACY COMPANY

Turn Key Restaurant Creation COMPANY PROFILE OF SS ENTERPRISES

SS Enterprises is a restaurant consultancy and a restaurant advisory firm which is spearheaded by Sohrab Sitaram, a thorough professional with 17 years work experience and who has represented every facet of restaurant development, operations and management. S S Enterprises is involved right from creating and implementing business and financial plans, to designing innovative restaurant concepts and menus to even providing long term management contracts for operating food service facilities. The firm operates on a 4 point principle 1. Creating restaurants which make money 2. Creating quality restaurants in a cost effective manner 3. Creating restaurants which run on systems and processes and are thus scalable(NOT OWNER DRIVEN) 4. Creating restaurants which run a lifetime (NOT SHORTLIVED)
We occupy a unique niche in the restaurant management consultant world by virtue of the fact that we are the only firm that offer complete turn key restaurant creation services. From the time we are retained till the time you decide the operation is running smoothly, we are involved with the entire decision making process. These tasks not only include creating restaurant concepts and menus, but complete architectural and kitchen design services, as well as hiring and training your new kitchen staff, front of house management and server team. Our services do not end there; beginning with sourcing your POS system we integrate all the management and operational controls necessary to establish a financially viable organization. This includes implementing systems and training staff to manage food and labor costs, purchasing & inventory controls, daily and weekly sales reporting, and even involves the installation and setup of your back of house accounting system including appropriate management training Every day brings new challenges and S S Enterprises is prepared to guide you through the maze. Whether you utilize our complete turn-key restaurant creation service or simply need support for a single task along the way, Restaurant Solutionsis committed to the long term success of your restaurant

WHY SOHRAB SITARAM?

Recognition- One of the most recognized names in the hospitality industry been associated with setting up some of the most successful award winning restaurants Shalom, Tabularasa, Laid Back Waters, Italic, Chi Kitchen and Bar, No escape, Shalom Goa, Smoke Signals etc etc An operator, investor and a consultant- Sohrab has been in all shoes an operator, investor and a consultant unlike most of the other consultants who are only into consultancy and thus lack the experience of running the restaurant like an owner, investor and an operator. Currently Sohrab owns Tabularasa, 400 Asian Stonegrill lounge, Chi kitchen and bar (Select City) and Chi kitchen and Bar (Safdarjung developmental Area) . All the restaurants owned by him are in New Delhi. 17 years Industry experience- Sohrab worked for 6 years with the Taj group of hotels and then entered the field of stand alone restaurants, he has successfully spent more than 10 years in the stand alone industry thus a total work experience of more than 16 years in the hospitality industry Well established social circle Sohrab restaurants plays hosts to some of the most successful socialites, celebrities, bollywood stars, tv stars, sports personalities , fashion designers, models, CEOs, Industrialists and politicians and is also well networked with the most successful people in India Thinking ahead Sohrab is a pioneer in the stand alone field he has always strived to be a leader in lifestyle and casual dining restaurant establishing extremely strong USPs be it a lounge bar, small plate dining, restaurants with positive energies and good chi, interactive restaurants and restaurants which are based on technology and R&D. Well established vendor base Owing to the vast experience and time spent in the industry his restaurants are guaranteed hallmark of quality with the bare minimum spent (owing to his well established relationship with vendors )

Supportsystem willinvolve the following tasks

Owner handholding Manager handholding Creating Standard Operating Procedures, Overseeing , measuring and then implementing corrective measure to correct deviations from the standard operating procedures Analyzing financial and implementing solutions for improving restaurant efficiency Analyzing and improving service levels of staff training Creating all kinds of systems, policies and process& ensuring adherance Strategy formulation , macro and micro level Purchase control along with outsourcing option Cost control measures especially food cost Food & Beverage controls system guaranteed result in lowering costs option of outsourcing

ACCOLADES SOHRAB SITARAM

Articles by Sohrab Sitaram for F&B Industry

http://www.expresshospitality.com/20091130/technologyspecial03.shtml http://www.foodandnightlife.com/content/lava-stone-cooking http://www.facebook.com/group.php?gid=23130610782&ref=search#!/group.php?gid=108315

Articles on Sohrab Sitaram

http://www.beautifulpeopleindia.com/julyaug07/on-your-plate3.html http://www.golfingtimes.in/index.php?option=com_content&view=article&id=934:sohrabsitaram&catid=65:players-in-focus&Itemid=112 http://www.business-standard.com/india/news/sushi-king/328511/ http://www.facebook.com/home.php#!/profile.php?id=697438593 http://www.linkedin.com/myprofile?locale=en_US&report%2Esuccess=GrDphv04c3zCiMNlB C68CZCrfeEXDyZoCxGlyWzD9cCWw8J9jMMPkrtwGUJW6DERcbx http://www.livemint.com/2008/03/29002033/Luxury-List--What-luxury-mean.html http://alpha.newsx.com/story/when-delhi-played-golf http://cities.expressindia.com/localnews/archivefullstory.php?newsid=245384&creation_date=2007-07-12

Pictures
http://www.desimartini.com/DM/ht-city/page-3-photo/Relaunch-of-Tabula-Rasa-at-SquareOne-mall-Saket/Donna-Katherine-Masih/19087-0-0-503-193247.htm# http://photogallery.maharashtratimes.indiatimes.com/articleshow/5272426.cms http://photogallery.navbharattimes.indiatimes.com/articleshow/5274279.cms

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A few Quotes/mention in newspapers/magazines

http://gulfnews.com/news/world/india/flavours-of-orient-captivate-indian-palate-1.79554 http://www.foodandnightlife.com/content/what-chef-justin-dingle-s-dinner-and-a-d-s-surprise-birthday-bash http://www.topnews.in/facebook-restaurant-table-2264234 http://timesofindia.indiatimes.com/life-style/food/food-reviews/Is-it-a-bird-An-animal-No-its-mockmeat/articleshow/5491540.cms http://www.indianexpress.com/news/a-plate-for-plenty/563438/ http://www.indianexpress.com/news/a-puff-in-peace/488790/ http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=CAP %2F2010%2F05%2F25&PageLabel=39&EntityId=Ar03900&AppName=1&ViewMode=HTML http://www.hindustantimes.com/Gay-party-goes-on/Article1-491427.aspx http://www.stagebuzz.info/2008/October/NDTV_Lumier_Tie_Up.htm http://www.guitarpartsandmore.info/grover-style/ http://www.gurgaonscoop.com/story/2009/3/3/211452/8002 http://mobiletoi.timesofindia.com/mobile.aspx?article=yes&pageid=33&sectid=edid=&edlabel=CAP&mydateHid=26-112009&pubname=Times+of+India+-+Delhi&edname=&articleid=Ar03300&publabel=TOI http://mobiletoi.timesofindia.com/mobile.aspx?article=yes&pageid=32&sectid=edid=&edlabel=CAP&mydateHid=04-112009&pubname=Times+of+India+-+Delhi&edname=&articleid=Ar03200&publabel=TOI http://cities.expressindia.com/fullstory.php?newsid=238931 http://www.hindu.com/mp/2008/03/01/stories/2008030151620300.htm http://www.openthemagazine.com/article/living/the-missing-menu http://www.thefreelibrary.com/A+DISCOVERY+MADE+IN+THE+BOONDOCKS-a0223185521 http://www.highbeam.com/doc/1P3-1977528891.html http://cities.expressindia.com/fullstory.php?newsid=238931 http://www.encyclopedia.com/doc/1P3-2006382481.html http://www.highbeam.com/doc/1P3-1977528891.html http://cities.expressindia.com/fullstory.php?newsid=238931 http://www.encyclopedia.com/doc/1P3-2006382481.html

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