Consumer Behaviour assgn Select The Blank Question In organisational buying, formal buying is represented by an official and formal

________ . Correct Answer Purchase order Your Answer Purchase order Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Your Answer Buying lowest price item , Warranties and guarantees , Not too much to expect True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True Match The Following Question Correct Answer Brand Ambassadors Sacred consumption beauty Secular consumption Opinion leaders

Your Answer Celebrities in different fields Celebrities in different fields Consumption of goods that promote

Consumption of goods that promote beauty Promotes technology

Promotes technology

Involve in social activity

Involve in social activity

True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer Few in number, high volume business Multiple Choice Multiple Answer Question Political factors affecting organisational buying are :Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying Multiple Choice Single Answer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Your Answer Beliefs and Values True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act True/False Question

The value and volumes of purchases are high in organisational buying.

Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Primary use of consumer research is for which applications? Correct Answer Routine problem , Non routine problem Your Answer Routine problem , Non routine problem True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Discover hidden motivation True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False Multiple Choice Single Answer Question Who is the ' father ' of modern consumer movement? Correct Answer Ralph Nader Your Answer Ralph Nader True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer True Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Match The Following Question Correct Answer

Your Answer Least price conscious

Intuitive thinking Least price conscious Aggression, hunger, sex Id Id

Sensing-thinking type personality

Own decision maker

Own decision maker

Sensitive thinking Short term consideration

Short term consideration

Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Multiple Choice Single Answer Question It is the individual's self concept :Correct Answer Ego Your Answer Ego

Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Selective behavior Multiple Choice Single Answer Question Per capita household expenditure is maximum in which state of India? Correct Answer Punjab Your Answer Punjab Multiple Choice Single Answer Question Under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :Correct Answer Area restriction Your Answer Area restriction Multiple Choice Single Answer Question It is the stimulus below which consumer cannot detect the stimulus at all :Correct Answer Absolute threshold Your Answer Subliminal perception Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Inter personal True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Disadvantages of observation survey is :Correct Answer Slow and expensive , Interpretation , Less bias Your Answer Slow and expensive , Interpretation Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Select The Blank Question ________ has a symbolic meaning tied to consumer values. Correct Answer Product Your Answer Product Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Habit Multiple Choice Single Answer Question Per capita household expenditure is lowest in which state of India? Correct Answer Bihar Your Answer Bihar

Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Multiple Choice Single Answer Question This model refers to the actual buying process & product and company factors affect the process of buying :Correct Answer Characteristics of product and organisation Your Answer Characteristics of product and organisation Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness , Low rate of retail outlets Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation , Declination of product differentiation Multiple Choice Single Answer Question It is the data which is collected at first hand either by the researcher or by some other person for the study purpose :Correct Answer Primary data Your Answer Primary data Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Your Answer Coupons , Displays , Price deals Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Horizontal Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Grievances Multiple Choice Multiple Answer

Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Consumer Behaviour assgn :02: Vaishali Multiple Choice Single Answer Question Factor of convenience in purchasing :Correct Answer Is very important Your Answer Is very important Multiple Choice Single Answer Question Industries in India depend to a major extent on :Correct Answer Rainfall Your Answer Rainfall Select The Blank Question With consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. Correct Answer Reluctant Your Answer Reluctant True/False Question understanding of Correct Answer Your Answer Proper analysis of characteristics of social class helps the marketers to gain better target market. True True

True/False Question Consumers who are highly involved in product are information gatherers. Correct Answer False Your Answer True True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Characteristics of EBM model are :Correct Answer Coherent , Flexible Your Answer Coherent , Flexible Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Andhra pradesh , Bihar , West Bengal True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Multiple Choice Single Answer Question A more isolated style becoming more predominant is an outcome of :Correct Answer Increased TV channels and electronic media in India Your Answer Increased TV channels and electronic media in India

Multiple Choice Single Answer Question Persons with high authority are accorded :Correct Answer High status in the society Your Answer High status in the society Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Research Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer False Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Appropriate questions , Identify record subtle reaction , Informal approach Select The Blank Question ________ of India has formulated a regulatory code which is applicable to all concerned in Advertising. Correct Answer Ad club Your Answer Press club Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer In-store , Gift-giving , Unanticipated purchase Match The Following Question Correct Answer No black marketing Infancy stage Your Answer Social responsibility Consumerism Trade Marks and Social responsibility

Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Merchandise Marks Act, 1958 Full time forcing Variation of tie-up sales Variation of tie-up sales

Match The Following Question Correct Answer

Your Answer Non-government publication

Reports by Federation of Indian Chambers of Commerce Government publication Types of data Primary and secondary

Primary and secondary Communication problem

New product launch

Non routine problem

Survey research

Communication problem

Non-government publication

Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Research Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Management team True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer True True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations True/False Question The value and volumes of purchases are high in organisational buying. Correct Answer True Your Answer True Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 True/False Question When the product benefits are clear cut, the operating principle is perceptual defense. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product category Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Horizontal Multiple Choice Single Answer

Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical Multiple Choice Single Answer Question It is purposeful and directed towards the specific goal Correct Answer Motives Your Answer Motives Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Behaviour Multiple Choice Single Answer Question Social Stratification is the :Correct Answer Division of members of society Your Answer Division of members of society Consumer Behaviour assgn :03: Seema True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Thinking , Feeling , Intuition Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer True True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer True

Select The Blank Question Lack of customer ________ leads to extinction of brand. Correct Answer Satisfaction Your Answer Satisfaction Multiple Choice Single Answer Question The upper class consists of :Correct Answer Very small percent of the population Your Answer Very small percent of the population Multiple Choice Single Answer Question When a consumer buys product he goes through the stage of purchase :Correct Answer Dissonance Your Answer Dissonance Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude Multiple Choice Single Answer Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Your Answer Brand True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Political factors affecting organisational buying are :Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying , Central regulations Multiple Choice Single Answer Question Which theory is based on the premise that biological needs are the root forces that determine human motivation and personality? Correct Answer Freud's psychoanalytical theory Your Answer Freud's psychoanalytical theory Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Marketer Multiple Choice Single Answer Question Industries in India depend to a major extent on :Correct Answer Rainfall Your Answer Rainfall

Multiple Choice Single Answer Question Social Stratification is the :Correct Answer Division of members of society Your Answer Division of members of society Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature True/False Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Your Answer True Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Select The Blank Question ________ is used as a means of maintaining regular contact and dialogue with the consumer. Correct Answer Feedback Your Answer Feedback Multiple Choice Single Answer Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1986 True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Match The Following Question Correct Answer Formal product

Your Answer Services bought by the consumer Image, quality etc of company

Image, quality etc of company

Traditional organisation Feedback

No customer complaints handling

Service oriented industries Maximum customer delight Maximum customer delight Customer benefits and experience of service

Customer orientation

True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer Multi Dimensional

Multiple Choice Single Answer Question Expectations built up at the time of transaction between company and consumer is at which level ? Correct Answer Transaction Your Answer Transaction Multiple Choice Multiple Answer Question Unforeseen factors that can affect supplies/purchase are :Correct Answer Labour , Cash flow , Bankruptcy Your Answer Labour , Cash flow , Bankruptcy Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase Multiple Choice Single Answer Question It is the stimulus below which consumer cannot detect the stimulus at all :Correct Answer Absolute threshold Your Answer Absolute threshold Select The Blank Question The ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. Correct Answer Protects Your Answer develop Multiple Choice Single Answer Question Repetition is important in case of :Correct Answer Convenience goods Your Answer Convenience goods Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive theory Multiple Choice Single Answer Question Buying crackers in Diwali time is an example of :Correct Answer Consumption situation Your Answer Consumption situation Select The Blank Question ________ is considered as a social institution forming an integral part of social system. Correct Answer Consumerism Your Answer Statutory regulation True/False Question Cultural values are dynamic in nature. Correct Answer True Your Answer False Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer.

Correct Answer Discrepancy Your Answer Discrepancy Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Multiple Choice Multiple Answer Question The basic levels of organisational buyers are :Correct Answer Purchaser , Initiator Your Answer Purchaser , Initiator , Buyer True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Match The Following Question Correct Answer No black marketing Infancy stage

Your Answer Social responsibility Consumerism Social responsibility Consumer Protection Act, 1986

Consumerism

Statutory regulation Full time forcing

Trade Marks and Merchandise Marks Act, 1958 Variation of tie-up sales

Variation of tie-up sales

Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Bottom of Form CB assgn: Binu True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Resemble religious rituals , Induce God fearing sentiments Select The Blank Question Employment growth in agriculture is as low as ________ %. Correct Answer 0.01 Your Answer 0.02 Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Actual self image Select The Blank Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years.

Correct Answer More change Your Answer Insignificant change Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Direct True/False Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Your Answer True True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Cohesive Component , Conative Component Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Status determined by birth in the family Multiple Choice Multiple Answer Question Unforeseen factors that can affect supplies/purchase are :Correct Answer Labour , Cash flow , Bankruptcy Your Answer Labour , Bankruptcy , Technical problem Select The Blank Question Industrial growth in rural India has ________. Correct Answer Slowed down Your Answer Improved True/False Question When the product benefits are clear cut, the operating principle is perceptual defense. Correct Answer False Your Answer True Multiple Choice Single Answer Question Industries in India depend to a major extent on :Correct Answer Rainfall Your Answer Company's profit margin Match The Following Question Correct Answer No black marketing Infancy stage

Your Answer Social responsibility Consumer Protection Act, 1986

Consumerism

Measure to protect consumer rights Trade Marks and

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Merchandise Marks Act, 1958 Full time forcing Variation of tie-up sales Variation of tie-up sales

Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations

Your Answer

Balanced Situations , Correct Situations

Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Proportional Select The Blank Question Local, state, central regulations etc are ________ factors affecting organisational buying behaviour. Correct Answer Legal Your Answer Legal Match The Following Question Correct Answer

Your Answer Id

Intuitive thinking Least price conscious Aggression, hunger, sex Id

Dogmatism Own decision maker Own decision maker

Sensing-thinking type personality

Sensitive thinking Short term consideration

Optimum stimulation level

Multiple Choice Single Answer Question He is considered the father of psychoanalysis :Correct Answer Sigmund Freud Your Answer Karen Horney True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True Your Answer True Select The Blank Question Lack of customer ________ leads to extinction of brand. Correct Answer Satisfaction Your Answer Discrepancy Multiple Choice Single Answer Question Any communication by experts in that fields makes that communication more:Correct Answer Credible Your Answer Attractive True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Leading , Following Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Research Select The Blank Question ________ is considered as a social institution forming an integral part of social system. Correct Answer Consumerism

Your Answer

Consumerism

Multiple Choice Single Answer Question Per capita household expenditure is maximum in which state of India? Correct Answer Punjab Your Answer Maharashtra Multiple Choice Single Answer Question It is a method of collecting past and current data by recording information :Correct Answer Observation survey Your Answer Questionnaire method Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Psychology Multiple Choice Single Answer Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer False True/False Question Education does not constitute as a parameter for measuring value & status of individual in society. Correct Answer False Your Answer True Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Threshold level True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the process wherein all employees of the firm are required to interact directly with customers :Correct Answer Orientation Your Answer Orientation Multiple Choice Multiple Answer Question Characteristics of EBM model are :Correct Answer Coherent , Flexible Your Answer Coherent , Flexible Multiple Choice Multiple Answer Question Factors affecting buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in

behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Multiple Choice Multiple Answer Question Reasons for rural urban disparities are:Correct Answer Low priority to agriculture , Failure of land reforms Your Answer Low priority to agriculture , Failure of land reforms Multiple Choice Single Answer Question It is a permanent change in the consumer's behaviour due to past experience :Correct Answer Learning Your Answer Perception Multiple Choice Single Answer Question When individual deliberately searches for information about product before purchase, it is called :Correct Answer Intentional learning Your Answer Intentional learning Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Stimuli True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer True Multiple Choice Single Answer Question Expectations related to reliability, durability, style etc of the product is at which level? Correct Answer General Your Answer Brand Multiple Choice Single Answer Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Your Answer Brand Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Andhra pradesh , Bihar , West Bengal Bottom of Form

Top of Form LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Characteristics of vertical market :Correct Answer High risk for seller Your Answer High risk for seller Select The Blank Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. Correct Answer More change Your Answer More change

True/False Question When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. Correct Answer False Your Answer True True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer True Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Questionnaire method True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer True Match The Following Question Correct Answer Brand Ambassadors Sacred consumption beauty Secular consumption Opinion leaders

Your Answer Celebrities in different fields Celebrities in different fields Consumption of goods that promote

Consumption of goods that promote beauty Promotes technology

Is type of standard consumption

Involve in social activity

Involve in social activity

Multiple Choice Single Answer Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Your Answer General Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Price deals , Coupons , Displays Your Answer Displays , Using a film star Multiple Choice Single Answer Question This model refers to the actual buying process & product and company factors affect the process of buying :Correct Answer Characteristics of product and organisation Your Answer Nature of decision making process Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Single Answer Question Expectations related to reliability, durability, style etc of the product is at which level? Correct Answer General Your Answer General True/False Question Brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand.

Correct Answer True Your Answer True Select The Blank Question More frequent interactions take place between the same people in ________ market. Correct Answer Rural Your Answer Urban Multiple Choice Multiple Answer Question Characteristics of Reference price :Correct Answer Changes , More knowledge less price range Your Answer Static , Changes Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How he evaluates it Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Consumer Select The Blank Question ________ of India has formulated a regulatory code which is applicable to all concerned in Advertising. Correct Answer Ad club Your Answer ISO 14000 Multiple Choice Multiple Answer Question Today's consumers are greatly influenced by those individuals with whom they share :Correct Answer Some common traits & Values , Behavioural peculiarities Your Answer Some common traits & Values , Behavioural peculiarities , Same financial worth Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less choosy Select The Blank Question The ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. Correct Answer Protects Your Answer Exposes Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations Multiple Choice Single Answer Question Factor of convenience in purchasing :Correct Answer Is very important Your Answer Is very important Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Primary

Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Your Answer Warranties and guarantees , Buy well known brands Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert True/False Question Cultural values are dynamic in nature. Correct Answer True Your Answer True True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer True True/False Question Primary data has been collected earlier for some other purpose. Correct Answer False Your Answer True Select The Blank Question Perceptual defense says that one should use ________ language in advertisements. Correct Answer Ambiguous Your Answer Clear Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer Negative discrepancy Select The Blank Question class or drop into Correct Answer Your Answer

A social class is ________ rather than concrete with individuals able to move into a higher a lower class. Continuous Uniform

Multiple Choice Single Answer Question Which approach is based on the assumption that rural buyers observe their urban counterparts and have similar aspirations? Correct Answer Trickle down approach Your Answer Trickle up approach True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer True Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public Multiple Choice Multiple Answer Question The basic levels of organisational buyers are :Correct Answer Purchaser , Initiator Your Answer Purchaser , Initiator , Buyer

Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Cognitive in nature , Macro in nature , Overemphasis rationality of consumers Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong Your Answer Strong True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Single Answer Question Industries in India depend to a major extent on :Correct Answer Rainfall Your Answer Rainfall Multiple Choice Single Answer Question Neutral Sources who give opinion about the product are :Correct Answer Not paid by the manufacturer Your Answer Hired by the manufacturer Multiple Choice Multiple Answer Question Economic factors affecting organisational buying are :Correct Answer Price , Credit , Inventory Your Answer Price , Credit , Inventory True/False Question Attitude towards a brand is more easier to change than belief about that brand. Correct Answer False Your Answer True Bottom of Form

Top of Form LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question ________ of India has formulated a regulatory code which is applicable to all concerned in Advertising. Correct Answer Ad club Your Answer Ad club Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly

True/False Question Consumers who are highly involved in product are information gatherers. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Offices & workplaces True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer False Select The Blank Question ________ is used as a means of maintaining regular contact and dialogue with the consumer. Correct Answer Feedback Your Answer Feedback True/False Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Your Answer True Multiple Choice Single Answer Question The average rural household spend on consumables (excluding food grains, milk, vegetables) in Rs is :Correct Answer 215 Your Answer 215 Multiple Choice Single Answer Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE AN .." :Correct Answer OBJECT Your Answer OBJECT Multiple Choice Multiple Answer Question Two excellent examples that can show that products are means of sharing experience are :Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events Your Answer Food & drinks on social occasions , Flowers for happy/ sad events Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer Adhoc , Gift-giving , Unanticipated purchase Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product

True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Economic factors affecting organisational buying are :Correct Answer Price , Credit , Inventory Your Answer Price , Credit , Inventory Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Select The Blank Question EBM model is criticised on the ground that it gives vague definition of the role of ________ . Correct Answer Influencing variables Your Answer Influencing variables Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy Multiple Choice Single Answer Question Which theory is based on the premise that biological needs are the root forces that determine human motivation and personality? Correct Answer Freud's psychoanalytical theory Your Answer Karen horney theory Multiple Choice Single Answer Question Human process that is included in the EBM model is :Correct Answer Memory Your Answer Satisfaction Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is macro level & cognitive in nature Multiple Choice Single Answer Question Opinion Leaders are looked upon by others as :Correct Answer Trend setters Your Answer Trend setters True/False Question Ego is a balancing act between Id and superego. Correct Answer False Your Answer True Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Single Answer Question What is 'Conative' component of decision making? Correct Answer Purchase decision Your Answer Purchase decision

Multiple Choice Single Answer Question Neutral Sources who give opinion about the product are :Correct Answer Not paid by the manufacturer Your Answer Not paid by the manufacturer Multiple Choice Single Answer Question Repetition is important in case of :Correct Answer Convenience goods Your Answer Convenience goods Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness , Low rate of retail outlets True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is relatively difficult to change :Correct Answer Strong attitudes Your Answer Weak attitudes Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Expansion of public sector , Statutory regulation Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong Your Answer Strong True/False Question Marketers measure attitude towards their brands to help to develop new products or formulate promotional strategies. Correct Answer True Your Answer True Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Match The Following Question Correct Answer Market research

Your Answer Regular process Integration with decision making level Satisfaction of each

Regular process

Complaint resolution mechanism customer Marketer's challenge

Satisfaction of each customer

Integration with decision making level Brand level expectation

Xerox synonymous with photocopy machine Brand level expectation

True/False Question Research provides insight about customer's perception about the competition. Correct Answer True Your Answer True

Select The Blank Question The ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. Correct Answer Protects Your Answer Protects Multiple Choice Multiple Answer Question The basic levels of organisational buyers are :Correct Answer Purchaser , Initiator Your Answer Purchaser , Initiator Match The Following Question Correct Answer Survey

Your Answer Internal/Govt. agency Analysis of information

Data collection method

Consumer Research Primary Data ORG Source

Analysis of information Data collection method External agency

External agency

True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer One Dimensional Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer Product purchase , After sales service , Repeat purchase True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Multiple Choice Single Answer Question This model refers to the actual buying process & product and company factors affect the process of buying :Correct Answer Characteristics of product and organisation Your Answer Characteristics of product and organisation Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Purchase decision is made , Brand may/may not be evaluated afterward Top of Form LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank Question With consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. Correct Answer Reluctant Your Answer Anxious Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Cognitive theory , Cognitive dissonance theory True/False Question Use of primary data saves more time as compared to secondary data. Correct Answer False Your Answer True True/False Question Attitude towards a brand is more easier to change than belief about that brand. Correct Answer False Your Answer True Match The Following Question Correct Answer

Your Answer Reduction in brand loyalty Are same as olden times Imply no change

Advance info and knowledge on products leads to Today's male purchasing roles in Buying Patterns Today's female purchasing roles brand loyalty

Include childcare and involvement in cooking also

Are changed because of more financial independence Reduction in

Greater time pressures for individuals result in More convenience utilization thru use of vending machines / internet buying etc More convenience utilization thru use of vending machines / internet buying etc

Multiple Choice Single Answer Question It is the systematic collection and analysis of consumer information for the purpose of effective decision making :Correct Answer Consumer research Your Answer Consumer research True/False Question Greater the degree of brand loyalty, less important are situational factors. Correct Answer True Your Answer True Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Selling at a very high price Select The Blank Question Members of the same social class show ________ Lifestyles. Correct Answer Similar Your Answer Variable Select The Blank Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Your Answer Diversify

Multiple Choice Multiple Answer Question Critical information required at ' after sales' level to enhance consumer satisfaction are :Correct Answer Repair and maintenance , Consumer follow up Your Answer Repair and maintenance , Consumer follow up , Courteous and attentive service Multiple Choice Single Answer Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1989 Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer Less choosy , Less brand loyal , Less demanding Multiple Choice Single Answer Question Persons with high authority are accorded :Correct Answer High status in the society Your Answer Low status in the society Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users& Buyers Multiple Choice Single Answer Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Your Answer Personality Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Your Answer Buying lowest price item , Not too much to expect , Buy well known brands True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer True Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Dramatic increase in quality of consumer Match The Following Question Correct Answer

Your Answer Relief seeking Relief seeking

Optimum stimualtion level is less than the present status Ideal self image How they would like to see themselves

How they actually see them

Optimum stimulation level is more than present status Restless How they would like to see themselves Optimum stimulation level is equal to present living status see them Satisfied How they would like the society to

Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Self confident , Store loyal Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Feasibility of purchase , Group purchasing Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Discrepancy Select The Blank Question class or drop into Correct Answer Your Answer

A social class is ________ rather than concrete with individuals able to move into a higher a lower class. Continuous Continuous

Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer More in number, low volume business Multiple Choice Single Answer Question Buying crackers in Diwali time is an example of :Correct Answer Consumption situation Your Answer Gift giving situation Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Negotiation Multiple Choice Single Answer Question Reduction of manpower through voluntary retirement schemes has resulted into :Correct Answer More people being self-employed Your Answer More people being self-employed Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Management team Multiple Choice Single Answer Question It refers to an increase in probability of activity without specifying its nature :Correct Answer Drives Your Answer Drives True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer True Multiple Choice Multiple Answer

Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How he evaluates it True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Multiple Choice Single Answer Question Defense mechanism induces a person to unconsciously imitate behaviour of another person who has handled the conflict successfully :Correct Answer Identification Your Answer Repression Select The Blank Question Perceptual defense says that one should use ________ language in advertisements. Correct Answer Ambiguous Your Answer Ambiguous True/False Question There is a close relationship between brand loyalty and habit. Correct Answer True Your Answer True True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Multiple Answer Question Political factors affecting organisational buying are :Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying , Central regulations Multiple Choice Single Answer Question It is the source of strong inborn drives and urges :Correct Answer Id Your Answer Super id Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Physiological risk , Psychological risk Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer High discrepancy Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Multiple Choice Multiple Answer Question Advantage of secondary data is :Correct Answer Economical , Time saving , Indicate deficiencies

Your Answer

Economical , Time saving , Indicate deficiencies

Select The Blank Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Your Answer Manufacturer Top of Form LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Match The Following Question Correct Answer Unforeseen factors Perceived risk

Your Answer Breakdown, bankruptcy Decides number of members in DMU

Decides number of members in DMU Breakdown, bankruptcy Company specific problemsInfluences expectations Influences expectations Product specific problem

Degree of centralisation Perceptual distortion

Select The Blank Question ________ is used as a means of maintaining regular contact and dialogue with the consumer. Correct Answer Feedback Your Answer Brochures Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Direct Multiple Choice Single Answer Question It refers to an increase in probability of activity without specifying its nature :Correct Answer Drives Your Answer Cues Multiple Choice Single Answer Question Social Stratification is the :Correct Answer Division of members of society Your Answer Division of members of society True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer True Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Better road links Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold

Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer History , Economics Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Rapid pace of innovation , Declination of product differentiation , Competition Your Answer Competition , Rapid pace of innovation , Lethargy of Young generation Multiple Choice Single Answer Question He is considered the father of psychoanalysis :Correct Answer Sigmund Freud Your Answer Sigmund Freud Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Product Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Multiple Choice Single Answer Question Which model concentrates on the purchasing process? Correct Answer Sheth Your Answer EBM True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer True Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Development of Individual taste Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Organisational , Intra personal , Inter personal Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Selling at a very high price True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer True True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True Multiple Choice Single Answer Question It constitutes the moral factor of personality :Correct Answer Ego

Your Answer

Super id

Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Religious institutions , Offices & workplaces Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product category , Extension in a different product mix Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Selective behavior Multiple Choice Single Answer Question The first step in creating good consumer research is to :Correct Answer Define the problem Your Answer Define the problem Multiple Choice Single Answer Question These are temporary settings that occur in the environment at a specific time and place :Correct Answer Situational influences Your Answer Situational influences True/False Question The value and volumes of purchases are high in organisational buying. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Marketers try to associate their product with symbols of :Correct Answer Achievement , Personal development Your Answer Achievement , Other brands & products , Foreign brands & products Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Vertical Multiple Choice Single Answer Question Purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:Correct Answer Unanticipated purchase situation Your Answer Unanticipated purchase situation True/False Question It is never possible for anybody to change his or her class. Correct Answer False Your Answer True True/False Question Existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer Essential commodities Act, 1955 , Consumer protection Act

Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad static Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component Multiple Choice Single Answer Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Your Answer Learning Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal , Primary stimuli Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Identify record subtle reaction , Discover hidden motivation Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Physiological risk , Psychological risk Multiple Choice Single Answer Question It is the movement of citizens and Government to protect the rights of consumers, is called :Correct Answer Consumerism Your Answer Statutory regulation True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer True Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Sufferings Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Match The Following Question Correct Answer

Your Answer Risk in purchasing items which enhance social attractiveness Risk due to loss of

Psychological risk Risk of losing self esteem Social risk property

Risk in purchasing items which enhance social attractiveness

Performance risk the purchased product not achieving desired results Physical risk Risk to human body

Risk to human body

the purchased product not achieving desired results

True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , No competition , Customer focussed product Bottom of Form Bottom of Form Bottom of Form Top of Form LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Trait theory is based on the following assumptions :Correct Answer Relative differences help in characterising their personalities , Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies Your Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Emotional relationship between consumer and brand Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Invaluable and precious Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer More in number, low volume business Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Discrepancy Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Low discrepancy Multiple Choice Single Answer Question Expectations built up at the time of transaction between company and consumer is at which level ? Correct Answer Transaction Your Answer Category Multiple Choice Multiple Answer Question Primary use of consumer research is for which applications? Correct Answer Routine problem , Non routine problem Your Answer Non routine problem , In emergency Multiple Choice Single Answer Question Attribution theory attributes behaviour to the :Correct Answer Situation

Your Answer

Product

Multiple Choice Single Answer Question It is based on differential threshold of a consumer :Correct Answer JND Your Answer Absolute threshold Multiple Choice Multiple Answer Question Critical information required at ' after sales' level to enhance consumer satisfaction are :Correct Answer Repair and maintenance , Consumer follow up Your Answer Repair and maintenance , Consumer follow up Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Motives True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer True True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer True True/False Question Getting new customers is more economical than retaining the existing customers. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Heider's balance theory , Cognitive theory True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True Your Answer True Select The Blank Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Your Answer Fifth True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True Select The Blank Question In a three element system imbalance will exist if all the relations are ________. Correct Answer Negative Your Answer Equal Multiple Choice Multiple Answer Question While evaluating information, individuals are strong in following activity :Correct Answer Thinking , Feeling Your Answer Intuition , Thinking

Multiple Choice Single Answer Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Your Answer During sales Select The Blank Question Lack of customer ________ leads to extinction of brand. Correct Answer Satisfaction Your Answer Satisfaction Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style Your Answer Durable , Style , Luxury Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Research Multiple Choice Single Answer Question It states that stronger the initial stimulus, greater the change required for the stimulus to be seen as different :Correct Answer Weber's law Your Answer Perceptual vigilance Multiple Choice Single Answer Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Your Answer Category True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Single Answer Question Rights and power of consumers are protected in relation to :Correct Answer Seller Your Answer Exporter Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Vernier scale , Summated rating scale , Thurstone scale Match The Following Question Correct Answer

Your Answer Relief seeking Satisfied How they actually see

Optimum stimualtion level is less than the present status them Ideal self image How they would like to see themselves

Optimum stimulation level is more than present status Restless How they would like to see themselves Optimum stimulation level is equal to present living status Satisfied Restless

True/False Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Your Answer True

Multiple Choice Single Answer Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1986 Select The Blank Question ________ type of personality is interested in building a social relationship. Correct Answer Extrovert Your Answer Introvert Match The Following Question Correct Answer

Your Answer Conditioned stimuli

Information through exhibitions, print media Incidental learning Cognitive learningInsight Habit Incidental learning

Routinzed decision making Habit Secondary stimulus

Conditioned stimuli

Intentional learning

Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Human behaviour True/False Question Consumers who are highly involved in product are information gatherers. Correct Answer False Your Answer True True/False Question When the product benefits are clear cut, the operating principle is perceptual defense. Correct Answer False Your Answer True Multiple Choice Single Answer Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Your Answer Different Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Management team True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Learning Multiple Choice Single Answer Question When a consumer buys product he goes through the stage of purchase :Correct Answer Dissonance Your Answer Ordinance

Multiple Choice Single Answer Question It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :Correct Answer Perception Your Answer Attitude Multiple Choice Single Answer Question It is the process wherein all employees of the firm are required to interact directly with customers :Correct Answer Orientation Your Answer Satisfaction True/False Question Research provides insight about customer's perception about the competition. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Feasibility of purchase , Group purchasing Bottom of Form CONSUMER BEHAVIOUR SET-1 Question Consumer has a right to get redressal of ________. Correct Answer Grievances Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Question Types of personality are :Correct Answer Introvert , Extrovert Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level

Marketer's challenge Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities No black marketing Social responsibility Infancy stage Consumerism Statutory regulation Trade Marks and Merchandise Marks Act 1958 Full time forcing Variation of tie-up sales Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Question It constitutes the moral factor of personality :Correct Answer Ego Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Question The washing powder brand maximum used in India is :Correct Answer Nirma Question By and Large Attitudes are :Correct Answer Interconnected Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Question Factor of convenience in purchasing :Correct Answer Is very important Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate Questions , Identify record subtle reaction Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Question ? Correct Answer Transaction Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Expectations built up at the time of transaction between company and consumer is at which level

Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Question The salt brand maximum used in India is :Correct Answer Tata Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Question Attitudes are ________ in nature. Correct Answer Dynamic Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Question Persons with high authority are accorded :Correct Answer High status in the society Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Multiple Choice Single Answer Question It is the movement of citizens and Government to protect the rights of consumers, is called :Correct Answer Consumerism Your Answer Consumerism Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Horizontal Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer Enduring involvement Multiple Choice Single Answer Question The washing powder brand maximum used in India is :Correct Answer Nirma Your Answer Nirma Multiple Choice Multiple Answer Question Roles of attitudes in developing marketing strategies are :Correct Answer To define segments , Develop new products , Develop promo strategies Your Answer To define segments , Develop promo strategies , Beat the competition Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Research Multiple Choice Single Answer Question It is the stimulus below which consumer cannot detect the stimulus at all :Correct Answer Absolute threshold Your Answer Absolute threshold Multiple Choice Multiple Answer Question Reasons for rural urban disparities are:Correct Answer Low priority to agriculture , Failure of land reforms Your Answer Low priority to agriculture , Failure of land reforms Select The Blank Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive

Your Answer

Expensive

Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Learning Multiple Choice Single Answer Question It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :Correct Answer Perception Your Answer Perception Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Your Answer Coupons , Displays , Price deals Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Single Answer Question Which model has stimuli as the input and human behaviour as the output? Correct Answer Nicosia Your Answer Nicosia Multiple Choice Multiple Answer Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Your Answer Full time forcing , Area restriction , Predatory pricing Match The Following Question Correct Answer Smell Feel

Your Answer Cosmetics and food products

Cosmetics and food products Paper products, fabrics

Warm and sensual Warm and sensual

Red colour Blue colour

Warm and sensual

Cool and friendly Aggressive and unfriendly

Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Habit True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True True/False Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. Correct Answer True

Your Answer

True

Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Multiple Choice Single Answer Question Status is :Correct Answer Prestige or value attached to the holder of the position Your Answer Prestige or value attached to the holder of the position True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False True/False Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Your Answer True Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert Multiple Choice Single Answer Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Your Answer Situational involvement True/False Question Existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True

Your Answer

True

True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary True/False Question Ego is a balancing act between Id and superego. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Inter personal Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata True/False Question When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. Correct Answer False Your Answer False Match The Following Question Correct Answer Types of data

Your Answer Primary and secondary Non routine problem

Primary and secondary

New product launch Survey research

Non routine problem

Communication problem

Routine problem Non-government publication

Reports by Federation of Indian Chambers of Commerce Government publication

Multiple Choice Multiple Answer Question Company specific problems highlighted in Sheth model are :Correct Answer Degree of centralisation , Organisational orientation , Organisation size Your Answer Degree of centralisation , Organisational orientation , Organisation size Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Predatory pricing Multiple Choice Multiple Answer Question Critical information required at ' after sales' level to enhance consumer satisfaction are :Correct Answer Repair and maintenance , Consumer follow up

Your Answer

Repair and maintenance , Consumer follow up , Courteous and attentive service

Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer High True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable , Style

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False True/False Question The value and volumes of purchases are high in organisational buying. Correct Answer True Your Answer True Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Select The Blank Question Employment growth in agriculture is as low as ________ %. Correct Answer 0.01 Your Answer 0.01 Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit

Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production True/False Question Existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. Correct Answer True Your Answer True Match The Following Question Correct Answer Brand Ambassadors Sacred consumption beauty Secular consumption Opinion leaders

Your Answer Celebrities in different fields Celebrities in different fields Consumption of goods that promote

Consumption of goods that promote beauty Promotes technology

Promotes technology

Involve in social activity

Involve in social activity

Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Multiple Choice Multiple Answer Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Your Answer Full time forcing , Area restriction , Predatory pricing Multiple Choice Multiple Answer Question Factors affecting perceived risks about the product are :Correct Answer New product , Technologically complex , High price Your Answer New product , Technologically complex , High price Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Religious institutions Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently Multiple Choice Single Answer Question Marketers focus on what kind of product? Correct Answer High involvement Your Answer High involvement True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer True Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal Multiple Choice Single Answer Question Status is :Correct Answer Prestige or value attached to the holder of the position Your Answer Prestige or value attached to the holder of the position Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable , Style True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy Match The Following Question Correct Answer Market research

Your Answer Regular process Integration with decision making level Integration with decision

Regular process

Complaint resolution mechanism making level

Marketer's challenge

Satisfaction of each customer

Satisfaction of each customer Brand level expectation

Xerox synonymous with photocopy machine Brand level expectation

Multiple Choice Single Answer Question Human process that is included in the EBM model is :Correct Answer Memory Your Answer Memory Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer Enduring involvement Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Drive , Motive , Cues Your Answer Drive , Motive , Cues True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer False Multiple Choice Single Answer Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1986 Multiple Choice Single Answer Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Your Answer After sales Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation , Declination of product differentiation Multiple Choice Single Answer Question In which model, a brand is selected if it excels in respect of one of the attributes arranged in order of priority? Correct Answer Lexicographic model Your Answer Lexicographic model True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer False Select The Blank Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Your Answer Seventh Multiple Choice Single Answer

Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Interconnected Multiple Choice Single Answer Question Reduction of manpower through voluntary retirement schemes has resulted into :Correct Answer More people being self-employed Your Answer More people being self-employed Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer False LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong Your Answer Strong Multiple Choice Single Answer Question What happes when the consumer gets information on its own? Correct Answer Incidental learning Your Answer Incidental learning True/False Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. Correct Answer True Your Answer True True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer False Select The Blank Question ________ type of personality is interested in building a social relationship. Correct Answer Extrovert Your Answer Extrovert Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Survey research Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer Few in number, high volume business Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :-

Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable , Style Multiple Choice Single Answer Question Repetition is important in case of :Correct Answer Convenience goods Your Answer Convenience goods True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Discrepancy Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Low True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer High literacy rate , Ignorance , Wealth imbalance in the country Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Horizontal Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Situation Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of rural market in relation to dependency on Nature are :Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources Your Answer High dependence on natural factors for livelihood , Abundance of natural resources

Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Interconnected Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Sensation , Intuition Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component Multiple Choice Single Answer Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Your Answer Personality True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of Reference price :Correct Answer Changes , More knowledge less price range Your Answer More knowledge less price range Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Select The Blank Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. Correct Answer More change Your Answer Less change Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Your Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Match The Following Question Correct Answer Your Answer Survey Data collection method Internal/Govt. agency

Consumer Research Analysis of information Analysis of information Primary Data Source Data collection method ORG External agency Internal/Govt. agency Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer Attractive sales team , Product purchase , After sales service True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer True True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Physical risk Risk to human body Risk to human body Psychological risk Risk of losing self esteem Risk of losing self esteem Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which enhance social attractiveness Performance risk the purchased product not achieving desired results the purchased product not achieving desired results True/False Question Brand beliefs & brand evaluation are identical in nature. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Over confident , Self confident , Store loyal LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Store loyal , Self confident Your Answer Store loyal , Over confident , Self confident True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False

Your Answer

True

Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Grievances True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Negative discrepancy Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & non cognitive in nature True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal , Primary stimuli Select The Blank Question ________ has a symbolic meaning tied to consumer values. Correct Answer Product Your Answer Price Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Learning Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question Industrial growth in rural India has ________. Correct Answer Slowed down Your Answer Become stagnant

Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Single Answer Question Buying crackers in Diwali time is an example of :Correct Answer Consumption situation Your Answer Consumption situation Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Multiple Choice Single Answer Question Opinion Leaders are looked upon by others as :Correct Answer Trend setters Your Answer Trend setters Multiple Choice Multiple Answer Question While evaluating information, individuals are strong in following activity :Correct Answer Thinking , Feeling Your Answer Sensation , Thinking Multiple Choice Single Answer Question It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :Correct Answer Perception Your Answer Perception Select The Blank Question With consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. Correct Answer Reluctant Your Answer Reluctant Match The Following Question Correct Answer Formal product

Your Answer No customer complaints handling No customer complaints handling

Image, quality etc of company

Traditional organisation Feedback

No customer complaints handling

Service oriented industries Customer benefits and experience of service Maximum customer delight Service oriented industries

Customer orientation

Select The Blank Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Your Answer Upgrade Multiple Choice Multiple Answer Question Characteristics of Reference price :Correct Answer Changes , More knowledge less price range Your Answer Static , More knowledge less price range

True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Characteristics of rural market in relation to dependency on Nature are :Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources Your Answer High dependence on natural factors for livelihood , Abundance of natural resources Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer High involvement True/False Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Motive , Cues , Drive Your Answer Drive , Motive , Cues Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Price discrimination Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Habit True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness , Low rate of retail outlets Multiple Choice Single Answer Question Rights and power of consumers are protected in relation to :Correct Answer Seller Your Answer Seller

Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Match The Following Question Correct Answer Brand Ambassadors Sacred consumption Secular consumption Opinion leaders

Your Answer Celebrities in different fields Celebrities in different fields Involve in social activity

Consumption of goods that promote beauty Promotes technology

Are employees of the company

Involve in social activity

Promotes technology

Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory True/False Question When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. Correct Answer False Your Answer True True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Single Answer Question Marketers focus on what kind of product? Correct Answer High involvement Your Answer High involvement Multiple Choice Single Answer Question Which model concentrates on the purchasing process? Correct Answer Sheth Your Answer EBM Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Indirectly Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer Question Which model has stimuli as the input and human behaviour as the output? Correct Answer Nicosia Your Answer Nicosia Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun True/False Question Education does not constitute as a parameter for measuring value & status of individual in society. Correct Answer False Your Answer False Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Horizontal Multiple Choice Single Answer Question Human process that is included in the EBM model is :Correct Answer Memory Your Answer Memory Multiple Choice Single Answer Question It is the individual's self concept :Correct Answer Ego Your Answer Ego Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component True/False Question Super ego operates both at the conscious and unconscious level. Correct Answer True Your Answer True Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Research Multiple Choice Single Answer Question Social Stratification is the :Correct Answer Division of members of society Your Answer Division of members of society Multiple Choice Multiple Answer Question Types of restrictive trade practices are :Correct Answer Area restriction , Predatory pricing , Full time forcing Your Answer Full time forcing , Area restriction , Predatory pricing Multiple Choice Single Answer Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Your Answer Personality Multiple Choice Multiple Answer

Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Psychological risk , Physical risk Match The Following Question Correct Answer No black marketing Infancy stage

Your Answer Social responsibility Consumerism Trade Marks and Social responsibility

Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Merchandise Marks Act, 1958 Full time forcing Variation of tie-up sales Variation of tie-up sales

Multiple Choice Single Answer Question The popular tea brand maximum used in India is :Correct Answer Lipton Your Answer Brooke Bond Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer Drugs control Act , 1950 , MRTP Act , 1969 , Essential commodities Act, 1955 Multiple Choice Single Answer Question Currently as there is a substantial increase in the price wars, the only beneficiary ultimately is :Correct Answer The end customer Your Answer The end customer Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Your Answer Buying lowest price item , Warranties and guarantees , Not too much to expect True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer False Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong Your Answer Strong Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Summated rating scale , Thurstone scale Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Economics , Psychology , Social science Your Answer Social science , Economics , Psychology Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :-

Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Identify record subtle reaction True/False Question It is never possible for anybody to change his or her class. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Two excellent examples that can show that products are means of sharing experience are :Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events Your Answer Food & drinks on social occasions , Flowers for happy/ sad events Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order True/False Question Use of primary data saves more time as compared to secondary data. Correct Answer False Your Answer False Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer Few in number, high volume business True/False Question Marketers today rely more on behavioural data generated through scanners and less on perceptual data generated through surveys. Correct Answer True Your Answer True True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer True True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer True Select The Blank Question In a three element system imbalance will exist if all the relations are ________. Correct Answer Negative Your Answer Negative True/False Question understanding of Correct Answer Your Answer

Proper analysis of characteristics of social class helps the marketers to gain better target market. True True

Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :-

Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Absolute threshold Multiple Choice Single Answer Question Expectations related to reliability, durability, style etc of the product is at which level? Correct Answer General Your Answer Category Select The Blank Question ________ is used as a means of maintaining regular contact and dialogue with the consumer. Correct Answer Feedback Your Answer Feedback Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Human behaviour Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Survey research True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Multiple Choice Multiple Answer Question Company specific problems highlighted in Sheth model are :Correct Answer Degree of centralisation , Organisational orientation , Organisation size Your Answer Degree of centralisation , Organisational orientation , Organisation size Match The Following Question Correct Answer Unforeseen factors Perceived risk

Your Answer Breakdown, bankruptcy Breakdown, bankruptcy

Decides number of members in DMU Decides number of members in DMU Company specific problemsCompany specific problems

Degree of centralisation

Perceptual distortion

Influences expectations

Influences expectations

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Questionnaire method Multiple Choice Single Answer Question He is considered the father of psychoanalysis :Correct Answer Sigmund Freud Your Answer Sigmund Freud Match The Following Question Correct Answer Market research

Your Answer Regular process Integration with decision making level General level expectation

Regular process

Complaint resolution mechanism Marketer's challenge

Satisfaction of each customer

Satisfaction of each customer Category level expectation

Xerox synonymous with photocopy machine Brand level expectation

Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Multiple Choice Single Answer Question What is 'Conative' component of decision making? Correct Answer Purchase decision Your Answer Purchase decision Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer Multi Dimensional Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less choosy , Less demanding Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Over confident , Store loyal Multiple Choice Single Answer Question Any communication by experts in that fields makes that communication more:Correct Answer Credible Your Answer Enthusiastic True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer True

Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Selling at a very high price True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the systematic collection and analysis of consumer information for the purpose of effective decision making :Correct Answer Consumer research Your Answer Consumer research Multiple Choice Single Answer Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1986 Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Match The Following Question Correct Answer Formal product

Your Answer Maximum customer delight No customer complaints handling

Image, quality etc of company

Traditional organisation Feedback

No customer complaints handling

Service oriented industries Image, quality etc of company Maximum customer delight Customer benefits and experience of service

Customer orientation

Multiple Choice Multiple Answer Question Today's consumers are greatly influenced by those individuals with whom they share :Correct Answer Some common traits & Values , Behavioural peculiarities Your Answer Some common traits & Values , Behavioural peculiarities , Same financial worth True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Marketers try to associate their product with symbols of :Correct Answer Achievement , Personal development Your Answer Achievement , Foreign brands & products , Personal development

Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product mix Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Statutory regulation , Restrictive trade practices Select The Blank Question Members of the same social class show ________ Lifestyles. Correct Answer Similar Your Answer Variable True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer False Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Sophistication True/False Question Brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. Correct Answer True Your Answer True Multiple Choice Single Answer Question The upper class consists of :Correct Answer Very small percent of the population Your Answer Sizeable percent of the population Select The Blank Question class or drop into Correct Answer Your Answer

A social class is ________ rather than concrete with individuals able to move into a higher a lower class. Continuous Uniform

Multiple Choice Single Answer Question It constitutes the moral factor of personality :Correct Answer Ego Your Answer Id Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Limen

Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Positive discrepancy Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How much he dislikes it , How he evaluates it Select The Blank Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Your Answer Manufacturer Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Stimuli True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer True True/False Question Existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. Correct Answer True Your Answer True Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Attitude True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Instinctive

Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad adapt Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Grievances Select The Blank Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Your Answer Diversify Select The Blank Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Your Answer Manufacturer Multiple Choice Single Answer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Your Answer Beliefs and Values Select The Blank Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Your Answer Seventh Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Positive discrepancy Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation , Declination of product differentiation Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology Multiple Choice Single Answer Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Your Answer Different Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Introvert , Extrovert Your Answer Extrovert , Introvert Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer Essential commodities Act, 1955 , Consumer protection Act

Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Selective behavior True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level General level expectation Marketer's challenge Satisfaction of each customer Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Category level expectation Multiple Choice Multiple Answer Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities Your Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities Match The Following Question Correct Answer Your Answer No black marketing Social responsibility Social responsibility Infancy stage Consumerism Consumer Protection Act, 1986 Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958 Full time forcing Variation of tie-up sales Variation of tie-up sales True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer False Multiple Choice Single Answer Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Your Answer Category Multiple Choice Single Answer Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Your Answer After sales Multiple Choice Single Answer Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Your Answer Personality True/False Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Your Answer True Multiple Choice Single Answer Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Your Answer Brand Multiple Choice Single Answer

Question It constitutes the moral factor of personality :Correct Answer Ego Your Answer Super ego Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Your Answer Coupons , Displays , Using a film star Multiple Choice Single Answer Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Your Answer Low involvement Multiple Choice Single Answer Question The washing powder brand maximum used in India is :Correct Answer Nirma Your Answer Nirma Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Isolated Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Intuition , Thinking Multiple Choice Single Answer Question Factor of convenience in purchasing :Correct Answer Is very important Your Answer Is very important Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Expectation Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Identify record subtle reaction True/False Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Your Answer True Multiple Choice Single Answer Question Expectations built up at the time of transaction between company and consumer is at which level ? Correct Answer Transaction Your Answer Transaction True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True True/False Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Your Answer True Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Brand loyalty Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition

Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Select The Blank Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Your Answer Expensive Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Multiple Choice Single Answer Question Persons with high authority are accorded :Correct Answer High status in the society Your Answer High status in the society Multiple Choice Multiple Answer Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Your Answer Full time forcing , Area restriction , Predatory pricing Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order CONSUMER BEHAVIOUR SET-1 Question Consumer has a right to get redressal of ________. Correct Answer Grievances Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Question ________has opened new avenue in collection of data in actual users.

Correct Answer

Information technology

Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Question Types of personality are :Correct Answer Introvert , Extrovert Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level Marketer's challenge Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities No black marketing Social responsibility Infancy stage Consumerism Statutory regulation Trade Marks and Merchandise Marks Act 1958 Full time forcing Variation of tie-up sales Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Question It constitutes the moral factor of personality :Correct Answer Ego Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Question The washing powder brand maximum used in India is :Correct Answer Nirma Question By and Large Attitudes are :Correct Answer Interconnected Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Question Factor of convenience in purchasing :Correct Answer Is very important Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Question In depth interviewing tech of consumer research is known for :-

Correct Answer

Informal approach , Appropriate Questions , Identify record subtle reaction

Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Question ? Correct Answer Transaction Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Question The salt brand maximum used in India is :Correct Answer Tata Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Question Attitudes are ________ in nature. Correct Answer Dynamic Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Question Persons with high authority are accorded :Correct Answer High status in the society Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order CONSUMER BEHAVIOUR SET-1 Question Consumer has a right to get redressal of ________. Correct Answer Grievances Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Expectations built up at the time of transaction between company and consumer is at which level

Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Question Types of personality are :Correct Answer Introvert , Extrovert Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level Marketer's challenge Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities No black marketing Social responsibility Infancy stage Consumerism Statutory regulation Trade Marks and Merchandise Marks Act 1958 Full time forcing Variation of tie-up sales Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Question It constitutes the moral factor of personality :Correct Answer Ego Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Question The washing powder brand maximum used in India is :Correct Answer Nirma Question By and Large Attitudes are :Correct Answer Interconnected Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Question Factor of convenience in purchasing :Correct Answer Is very important

Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate Questions , Identify record subtle reaction Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Question ? Correct Answer Transaction Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Question The salt brand maximum used in India is :Correct Answer Tata Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Question Attitudes are ________ in nature. Correct Answer Dynamic Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Question Persons with high authority are accorded :Correct Answer High status in the society Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :Correct Answer Perception Your Answer Perception Multiple Choice Single Answer Question When a consumer buys product he goes through the stage of purchase :Correct Answer Dissonance Your Answer Dissonance True/False Question When the product benefits are clear cut, the operating principle is perceptual defense. Correct Answer False Expectations built up at the time of transaction between company and consumer is at which level

Your Answer

False

Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Consumer Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation , Declination of product differentiation Multiple Choice Multiple Answer Question While evaluating information, individuals are strong in following activity :Correct Answer Thinking , Feeling Your Answer Thinking , Feeling True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Single Answer Question He is considered the father of psychoanalysis :Correct Answer Sigmund Freud Your Answer Sigmund Freud True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Multiple Answer Question Political factors affecting organisational buying are :Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying Select The Blank Question ________ type of personality is interested in building a social relationship. Correct Answer Extrovert Your Answer Extrovert Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal

Multiple Choice Single Answer Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Your Answer Personality Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Sensation , Intuition Match The Following Question Correct Answer Feel

Your Answer Paper products, fabrics Warm and sensual

Paper products, fabrics

Red colour Blue colour Smell

Warm and sensual

Cool and friendly Cool and friendly Cosmetics and food products

Cosmetics and food products

Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Predatory pricing Select The Blank Question Industrial growth in rural India has ________. Correct Answer Slowed down Your Answer Slowed down Multiple Choice Multiple Answer Question Unforeseen factors that can affect supplies/purchase are :Correct Answer Labour , Cash flow , Bankruptcy Your Answer Labour , Bankruptcy , Technical problem Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer Negative discrepancy Multiple Choice Single Answer Question Organisational buying process is based on :Correct Answer Utilitarian concept Your Answer Utilitarian concept Multiple Choice Multiple Answer Question Primary use of consumer research is for which applications? Correct Answer Routine problem , Non routine problem Your Answer Routine problem , Non routine problem Select The Blank Question Local, state, central regulations etc are ________ factors affecting organisational buying behaviour. Correct Answer Legal Your Answer Legal Multiple Choice Single Answer Question Buying crackers in Diwali time is an example of :Correct Answer Consumption situation Your Answer Consumption situation Multiple Choice Multiple Answer

Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Expansion of public sector , Statutory regulation , Restrictive trade practices Select The Blank Question ________ behaviour indicates addiction. Correct Answer Compulsive Your Answer Compulsive True/False Question It is never possible for anybody to change his or her class. Correct Answer False Your Answer False Multiple Choice Single Answer Question Purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:Correct Answer Unanticipated purchase situation Your Answer Low involvement situation True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer True True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Religious institutions Match The Following Question Correct Answer No black marketing Infancy stage

Your Answer Social responsibility Consumerism Trade Marks and Social responsibility

Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Merchandise Marks Act, 1958 Full time forcing Variation of tie-up sales Variation of tie-up sales

True/False Question Brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. Correct Answer True Your Answer True Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic

Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production Select The Blank Question ________ has a symbolic meaning tied to consumer values. Correct Answer Product Your Answer Product Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Single Answer Question Who is the ' father ' of modern consumer movement? Correct Answer Ralph Nader Your Answer Ralph Nader Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Summated rating scale , Thurstone scale True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad wearout LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Your Answer Category Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in

behaviour based on experience True/False Question Primary data has been collected earlier for some other purpose. Correct Answer False Your Answer False Select The Blank Question class or drop into Correct Answer Your Answer

A social class is ________ rather than concrete with individuals able to move into a higher a lower class. Continuous Continuous

Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level True/False Question Education does not constitute as a parameter for measuring value & status of individual in society. Correct Answer False Your Answer False Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Single Answer Question It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :Correct Answer Perception Your Answer Perception Multiple Choice Single Answer Question It is the process wherein all employees of the firm are required to interact directly with customers :Correct Answer Orientation Your Answer Orientation True/False Question Marketers measure attitude towards their brands to help to develop new products or formulate promotional strategies. Correct Answer True Your Answer True Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Internal Multiple Choice Single Answer Question It is a permanent change in the consumer's behaviour due to past experience :Correct Answer Learning Your Answer Learning True/False Question

Minority group consumers tend to be more barnd loyal.

Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Positive discrepancy True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True Select The Blank Question Employment growth in agriculture is as low as ________ %. Correct Answer 0.01 Your Answer 0.01 Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Sensation , Intuition Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Survey research Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Sophistication Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less brand loyal Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Predatory pricing Match The Following Question Correct Answer

Your Answer Least price conscious

Intuitive thinking Least price conscious Aggression, hunger, sex Id Id

Sensing-thinking type personality

Own decision maker

Own decision maker

Sensitive thinking Short term consideration

Short term consideration

Select The Blank Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive

Your Answer

Expensive

Multiple Choice Single Answer Question Who is the ' father ' of modern consumer movement? Correct Answer Ralph Nader Your Answer Ralph Nader True/False Question Brand beliefs & brand evaluation are identical in nature. Correct Answer False Your Answer False True/False Question Getting new customers is more economical than retaining the existing customers. Correct Answer False Your Answer False Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer Few in number, high volume business Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Discrepancy Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer Product purchase , After sales service , Repeat purchase Multiple Choice Multiple Answer Question Two excellent examples that can show that products are means of sharing experience are :Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events Your Answer Food & drinks on social occasions , Flowers for happy/ sad events Multiple Choice Single Answer Question The first step in creating good consumer research is to :Correct Answer Define the problem Your Answer Define the problem Select The Blank Question In a three element system imbalance will exist if all the relations are ________. Correct Answer Negative Your Answer Negative Select The Blank Question Perceptual defense says that one should use ________ language in advertisements. Correct Answer Ambiguous Your Answer Ambiguous

Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation , Declination of product differentiation Multiple Choice Multiple Answer Question Advantage of secondary data is :Correct Answer Economical , Time saving , Indicate deficiencies Your Answer Economical , Time saving , Indicate deficiencies Select The Blank Question ________ consumption behaviour lies in between materialistic and addictive behaviour. Correct Answer Fixated Your Answer Fixated Multiple Choice Multiple Answer Question Factors affecting perceived risks about the product are :Correct Answer New product , Technologically complex , High price Your Answer New product , Technologically complex , High price Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer True Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product category Match The Following Question Correct Answer Market research

Your Answer Regular process Integration with decision making level Integration with decision

Regular process

Complaint resolution mechanism making level Marketer's challenge

Satisfaction of each customer

Satisfaction of each customer Brand level expectation

Xerox synonymous with photocopy machine Brand level expectation

Multiple Choice Single Answer Question It is the source of strong inborn drives and urges :Correct Answer Id Your Answer Id

LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Your Answer True

Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of EBM model are :Correct Answer Coherent , Flexible Your Answer Coherent , Flexible Multiple Choice Single Answer Question It is an object existing in the environment as perceived by the individual. What is it called? Correct Answer Cues Your Answer Cues True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Identify record subtle reaction Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Select The Blank Question ________ type of personality is interested in building a social relationship. Correct Answer Extrovert Your Answer Extrovert True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family

Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer False Multiple Choice Single Answer Question Consumers in India are approximately exposed to how many advertisements in a day? Correct Answer 30 Your Answer 30 Multiple Choice Multiple Answer Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities Your Answer Relative differences help in characterising their personalities , Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies Match The Following Question Correct Answer Ideal self image

Your Answer How they would like to see themselves

How they would like to see themselves

Optimum stimulation level is more than present status Restless Restless Optimum stimulation level is equal to present living status Optimum stimualtion level is less than the present status Satisfied Satisfied Relief seeking Relief seeking

Multiple Choice Single Answer Question It states that stronger the initial stimulus, greater the change required for the stimulus to be seen as different :Correct Answer Weber's law Your Answer Weber's law Multiple Choice Single Answer Question Buying crackers in Diwali time is an example of :Correct Answer Consumption situation Your Answer Consumption situation Match The Following Question Correct Answer No black marketing Infancy stage

Your Answer Social responsibility Consumerism Trade Marks and Social responsibility

Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Merchandise Marks Act, 1958 Full time forcing Variation of tie-up sales Variation of tie-up sales

Select The Blank Question ________ has a symbolic meaning tied to consumer values. Correct Answer Product Your Answer Product Select The Blank

Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Multiple Choice Single Answer Question Opinion Leaders are looked upon by others as :Correct Answer Trend setters Your Answer Trend setters Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production Multiple Choice Multiple Answer Question Company specific problems highlighted in Sheth model are :Correct Answer Degree of centralisation , Organisational orientation , Organisation size Your Answer Degree of centralisation , Organisational orientation , Organisation size Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Drive , Motive , Cues Your Answer Drive , Motive , Cues True/False Question When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. Correct Answer False Your Answer True Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Your Answer Seventh Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Your Answer Coupons , Displays , Price deals Multiple Choice Single Answer Question It is based on differential threshold of a consumer :Correct Answer JND Your Answer Threshold level

Multiple Choice Single Answer Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Grievances Multiple Choice Multiple Answer Question Characteristics of Reference price :Correct Answer Changes , More knowledge less price range Your Answer Changes , More knowledge less price range Multiple Choice Single Answer Question The popular tea brand maximum used in India is :Correct Answer Lipton Your Answer Lipton Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad wearout Multiple Choice Single Answer Question Under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :Correct Answer Area restriction Your Answer Area restriction Select The Blank Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Your Answer Upgrade Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Multiple Choice Single Answer Question It is the stimulus below which consumer cannot detect the stimulus at all :Correct Answer Absolute threshold Your Answer Subliminal perception True/False Question There is a close relationship between brand loyalty and habit. Correct Answer True Your Answer True Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition

LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Super ego operates both at the conscious and unconscious level. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Consumer Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong Your Answer Strong Multiple Choice Single Answer Question When a consumer buys product he goes through the stage of purchase :Correct Answer Dissonance Your Answer Dissonance Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Employees Multiple Choice Single Answer Question Persons with high authority are accorded :Correct Answer High status in the society Your Answer High status in the society Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer Enduring involvement Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Inter personal Multiple Choice Single Answer Question Which model concentrates on the purchasing process? Correct Answer Sheth Your Answer Sheth Select The Blank Question Local, state, central regulations etc are ________ factors affecting organisational buying behaviour. Correct Answer Legal Your Answer Legal

Match The Following Question Correct Answer Brand Ambassadors Sacred consumption beauty Secular consumption Opinion leaders

Your Answer Celebrities in different fields Celebrities in different fields Consumption of goods that promote

Consumption of goods that promote beauty Promotes technology

Promotes technology

Involve in social activity

Involve in social activity

Multiple Choice Single Answer Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Your Answer Category True/False Question Greater the degree of brand loyalty, less important are situational factors. Correct Answer True Your Answer True Multiple Choice Single Answer Question Expectations related to reliability, durability, style etc of the product is at which level? Correct Answer General Your Answer Brand Multiple Choice Single Answer Question The ability of consumers to detect the variations in sensory elements is determined by :Correct Answer Threshold level Your Answer Threshold level Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Multiple Choice Single Answer Question Per capita household expenditure is maximum in which state of India? Correct Answer Punjab Your Answer Maharashtra True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True True/False Question Consumers who are highly involved in product are information gatherers. Correct Answer False Your Answer False True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True Your Answer True Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer Negative discrepancy

Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer In-store , Gift-giving , Unanticipated purchase Multiple Choice Single Answer Question It is relatively difficult to change :Correct Answer Strong attitudes Your Answer Strong attitudes Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How much he dislikes it True/False Question When the product benefits are clear cut, the operating principle is perceptual defense. Correct Answer False Your Answer False True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False Multiple Choice Single Answer Question Which model has stimuli as the input and human behaviour as the output? Correct Answer Nicosia Your Answer Nicosia Multiple Choice Multiple Answer Question Unforeseen factors that can affect supplies/purchase are :Correct Answer Labour , Cash flow , Bankruptcy Your Answer Labour , Cash flow , Bankruptcy True/False Question Brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. Correct Answer True Your Answer True True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer True Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly

Select The Blank Question Lack of customer ________ leads to extinction of brand. Correct Answer Satisfaction Your Answer Satisfaction Multiple Choice Single Answer Question The washing powder brand maximum used in India is :Correct Answer Nirma Your Answer Nirma Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question The absolute threshold level at which perception occurs is called :Correct Answer Limen Your Answer Stimulus Multiple Choice Single Answer Question Which method involves a detailed probing of the respondent by a specialist interviewer? Correct Answer In-depth interviewing Your Answer In-depth interviewing Multiple Choice Multiple Answer Question Economic factors affecting organisational buying are :Correct Answer Price , Credit , Inventory Your Answer Price , Credit , Inventory Multiple Choice Multiple Answer Question Primary use of consumer research is for which applications? Correct Answer Routine problem , Non routine problem Your Answer Routine problem , Non routine problem Multiple Choice Multiple Answer Question Disadvantages of observation survey is :Correct Answer Slow and expensive , Interpretation , Less bias Your Answer Slow and expensive , Interpretation , Less bias Match The Following Question Correct Answer Formal product

Your Answer Image, quality etc of company No customer complaints handling

Image, quality etc of company

Traditional organisation Feedback

No customer complaints handling

Service oriented industries Service oriented industries Maximum customer delight Maximum customer delight

Customer orientation

Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Human behaviour Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward

True/False Question Attitude towards a brand is more easier to change than belief about that brand. Correct Answer False Your Answer True LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Employment growth in agriculture is as low as ________ %. Correct Answer 0.01 Your Answer 0.01 Multiple Choice Single Answer Question Marketers focus on what kind of product? Correct Answer High involvement Your Answer High involvement Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production True/False Question Primary data has been collected earlier for some other purpose. Correct Answer False Your Answer False Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Single Answer Question Factor of convenience in purchasing :Correct Answer Is very important Your Answer Is very important Multiple Choice Single Answer Question Reduction of manpower through voluntary retirement schemes has resulted into :Correct Answer More people being self-employed Your Answer More people being self-employed Select The Blank Question Perceptual defense says that one should use ________ language in advertisements. Correct Answer Ambiguous Your Answer Ambiguous Multiple Choice Single Answer Question The first step in creating good consumer research is to :Correct Answer Define the problem Your Answer Define the problem

Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer False Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Multiple Choice Single Answer Question Who is the ' father ' of modern consumer movement? Correct Answer Ralph Nader Your Answer Ralph Nader Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product category True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question ________ type of personality is interested in building a social relationship. Correct Answer Extrovert Your Answer Extrovert Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology True/False Question Education does not constitute as a parameter for measuring value & status of individual in society. Correct Answer False Your Answer True

Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation , Declination of product differentiation Multiple Choice Multiple Answer Question Company specific problems highlighted in Sheth model are :Correct Answer Degree of centralisation , Organisational orientation , Organisation size Your Answer Degree of centralisation , Organisational orientation , Organisation size Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Psychological risk , Physical risk Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Absolute threshold True/False Question Cultural values are dynamic in nature. Correct Answer True Your Answer True Multiple Choice Single Answer Question Which model concentrates on the purchasing process? Correct Answer Sheth Your Answer Sheth Multiple Choice Single Answer Question The average rural household spend on consumables (excluding food grains, milk, vegetables) in Rs is :Correct Answer 215 Your Answer 215 Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer In-store , Gift-giving , Unanticipated purchase Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less brand loyal Multiple Choice Single Answer Question It is the movement of citizens and Government to protect the rights of consumers, is called :Correct Answer Consumerism Your Answer Consumerism Select The Blank

Question ________ is used as a means of maintaining regular contact and dialogue with the consumer. Correct Answer Feedback Your Answer Letter Select The Blank Question EBM model is criticised on the ground that it gives vague definition of the role of ________ . Correct Answer Influencing variables Your Answer Influencing variables Multiple Choice Multiple Answer Question Roles of attitudes in developing marketing strategies are :Correct Answer To define segments , Develop new products , Develop promo strategies Your Answer To define segments , Develop new products , Develop promo strategies Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently Match The Following Question Correct Answer Unforeseen factors Perceived risk

Your Answer Breakdown, bankruptcy Breakdown, bankruptcy

Decides number of members in DMU Decides number of members in DMU Company specific problemsCompany specific problems Influences expectations Influences expectations

Degree of centralisation Perceptual distortion

Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Sophistication Select The Blank Question Members of the same social class show ________ Lifestyles. Correct Answer Similar Your Answer Similar Match The Following Question Correct Answer Market research

Your Answer Regular process Integration with decision making level Integration with decision

Regular process

Complaint resolution mechanism making level Marketer's challenge

Satisfaction of each customer

Satisfaction of each customer Brand level expectation

Xerox synonymous with photocopy machine Brand level expectation

Multiple Choice Single Answer Question What happes when the consumer gets information on its own? Correct Answer Incidental learning Your Answer Incidental learning

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Expectations built up based on customer's knowledge and information about a particular

brand and organisation owning that brand is at a level of :Correct Answer Brand Your Answer Brand Select The Blank Question With consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. Correct Answer Reluctant Your Answer Reluctant Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Buyer & trader Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase Select The Blank Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. Correct Answer More change Your Answer More change True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True Your Answer True Match The Following Question Correct Answer Market research

Your Answer Integration with decision making level Integration with decision making level Regular process

Regular process

Complaint resolution mechanism Marketer's challenge

Satisfaction of each customer

Satisfaction of each customer Brand level expectation

Xerox synonymous with photocopy machine Brand level expectation

Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Self confident , Store loyal Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer

Question Response depends upon :Correct Answer Motive , Cues , Drive Your Answer Drive , Cues , Reinforcement Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature True/False Question Attitude towards a brand is more easier to change than belief about that brand. Correct Answer False Your Answer True Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer By providing value based products Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Brand loyalty Match The Following Question Correct Answer Formal product

Your Answer Image, quality etc of company No customer complaints handling

Image, quality etc of company

Traditional organisation Feedback

No customer complaints handling

Service oriented industries Customer benefits and experience of service Maximum customer delight Maximum customer delight

Customer orientation

Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Selective behavior Multiple Choice Single Answer

Question It is the process wherein all employees of the firm are required to interact directly with customers :Correct Answer Orientation Your Answer Satisfaction Multiple Choice Single Answer Question Any communication by experts in that fields makes that communication more:Correct Answer Credible Your Answer Environment friendly True/False Question Cultural values are dynamic in nature. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Expectation Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Summated rating scale , Thurstone scale Multiple Choice Single Answer Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun True/False Question Consumers who are highly involved in product are information gatherers. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Factors affecting perceived risks about the product are :Correct Answer New product , Technologically complex , High price Your Answer New product , Technologically complex , High price Multiple Choice Single Answer Question Which method involves a detailed probing of the respondent by a specialist interviewer? Correct Answer In-depth interviewing Your Answer In-depth interviewing True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Reasons for rural urban disparities are:Correct Answer Low priority to agriculture , Failure of land reforms

Your Answer

High priority to agriculture , Failure of land reforms

Multiple Choice Multiple Answer Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Your Answer Area restriction , Tie up sales , Predatory pricing Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad adapt True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer True True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Grievances True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer False True/False Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Your Answer False Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component Multiple Choice Single Answer Question Purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:Correct Answer Unanticipated purchase situation Your Answer Unanticipated purchase situation

LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question understanding of Correct Answer Your Answer

Proper analysis of characteristics of social class helps the marketers to gain better target market. True True

Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How he evaluates it , How he measures it True/False Question Brand beliefs & brand evaluation are identical in nature. Correct Answer False Your Answer False Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently , Resemble religious rituals Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer High literacy rate , Ignorance , Wealth imbalance in the country Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Religious institutions , Offices & workplaces Select The Blank Question ________ behaviour indicates addiction. Correct Answer Compulsive Your Answer Compulsive Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical Select The Blank Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade

Your Answer

Upgrade

Match The Following Question Correct Answer Unforeseen factors Perceived risk

Your Answer Breakdown, bankruptcy Breakdown, bankruptcy

Decides number of members in DMU Company specific problems Company specific problemsProduct specific problem Influences expectations Influences expectations

Degree of centralisation Perceptual distortion

Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour based on experience , Change in behaviour, temporary or permanent , Continuously evolves Multiple Choice Single Answer Question When individual deliberately searches for information about product before purchase, it is called :Correct Answer Intentional learning Your Answer Intentional learning Multiple Choice Multiple Answer Question Primary use of consumer research is for which applications? Correct Answer Routine problem , Non routine problem Your Answer Routine problem , Non routine problem True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True True/False Question Research provides insight about customer's perception about the competition. Correct Answer True Your Answer False Multiple Choice Single Answer Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Your Answer Different Select The Blank Question ________ is considered as a social institution forming an integral part of social system. Correct Answer Consumerism Your Answer Consumerism Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Positive discrepancy Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Single Answer Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE AN .." :Correct Answer OBJECT

Your Answer

OBSESSION

Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Predatory pricing True/False Question Use of primary data saves more time as compared to secondary data. Correct Answer False Your Answer True True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer True Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude Multiple Choice Single Answer Question Under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :Correct Answer Area restriction Your Answer Area restriction True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer True True/False Question Education does not constitute as a parameter for measuring value & status of individual in society. Correct Answer False Your Answer True Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Match The Following Question Correct Answer Types of data

Your Answer Primary and secondary Routine problem

Primary and secondary

New product launch Survey research

Non routine problem

Communication problem

Communication problem Non-government publication Non-

Reports by Federation of Indian Chambers of Commerce government publication

True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer False True/False Question

Super ego operates both at the conscious and unconscious level.

Correct Answer True Your Answer True Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer Few in number, high volume business True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Expansion of private sector , Statutory regulation Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer Negative discrepancy Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Multiple Choice Single Answer Question Organisational buying process is based on :Correct Answer Utilitarian concept Your Answer Utilitarian concept Multiple Choice Single Answer Question Human process that is included in the EBM model is :Correct Answer Memory Your Answer Satisfaction Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Sensation , Intuition Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Networking and Transmission

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False Question When the product benefits are clear cut, the operating principle is perceptual defense. Correct Answer False Your Answer True Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Sensitive Select The Blank Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Your Answer Price insensitive Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Interconnected Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Physiological risk Multiple Choice Single Answer Question These are temporary settings that occur in the environment at a specific time and place :Correct Answer Situational influences Your Answer Situational involvement Multiple Choice Single Answer Question What happes when the consumer gets information on its own? Correct Answer Incidental learning Your Answer Intentional learning True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think.

Correct Answer Research Your Answer Feedback Select The Blank Question ________ is used as a means of maintaining regular contact and dialogue with the consumer. Correct Answer Feedback Your Answer Brochures Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Select The Blank Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Your Answer Manufacturer Multiple Choice Single Answer Question It is an object existing in the environment as perceived by the individual. What is it called? Correct Answer Cues Your Answer Motives True/False Question There is a close relationship between brand loyalty and habit. Correct Answer True Your Answer True Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Survey research Multiple Choice Multiple Answer Question While evaluating information, individuals are strong in following activity :Correct Answer Thinking , Feeling Your Answer Feeling , Sensation , Thinking Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Intensive Multiple Choice Multiple Answer Question Two excellent examples that can show that products are means of sharing experience are :Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events Your Answer Exporting consumables to other nations , Food & drinks on social occasions True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer After sales service , Repeat purchase Select The Blank Question In a three element system imbalance will exist if all the relations are ________.

Correct Answer Negative Your Answer Positive Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Discover hidden motivation True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Durable , Style , Reliable delivery Your Answer Reliable delivery , Durable , Style True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is purposeful and directed towards the specific goal Correct Answer Motives Your Answer Cues True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer True True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer True Multiple Choice Single Answer Question Which theory is based on the premise that biological needs are the root forces that determine human motivation and personality? Correct Answer Freud's psychoanalytical theory Your Answer Carl Jung's theory Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Perception Multiple Choice Single Answer Question Who wrote this" Consumerism is shame of the total marketing concept "? Correct Answer Peter Drucker Your Answer Peter Drucker Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less choosy , Less brand loyal Select The Blank

Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Direct Multiple Choice Single Answer Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Your Answer Situational involvement Multiple Choice Single Answer Question What is 'Conative' component of decision making? Correct Answer Purchase decision Your Answer Purchase decision Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness Select The Blank Question The ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. Correct Answer Protects Your Answer Protects Match The Following Question Correct Answer Consumer Research Primary Data ORG Survey Source

Your Answer Analysis of information MIS Internal/Govt. agency Data collection method Analysis of information

External agency

Data collection method

Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Primary stimuli True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations Multiple Choice Single Answer Question A more isolated style becoming more predominant is an outcome of :Correct Answer Increased TV channels and electronic media in India Your Answer Increase in std of living

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Which method involves a detailed probing of the respondent by a specialist interviewer? Correct Answer In-depth interviewing Your Answer In-depth interviewing

Multiple Choice Single Answer Question Brand Beliefs are :Correct Answer Characteristics of Brands Your Answer Perceptions of quality of Brands Multiple Choice Single Answer Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Your Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Match The Following Question Correct Answer Market research

Your Answer Regular process Integration with decision making level Integration with decision

Regular process

Complaint resolution mechanism making level Marketer's challenge

Satisfaction of each customer

Satisfaction of each customer Brand level expectation

Xerox synonymous with photocopy machine Brand level expectation

Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine

Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer Product purchase , After sales service , Repeat purchase True/False Question Super ego operates both at the conscious and unconscious level. Correct Answer True Your Answer False Select The Blank Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Your Answer Seventh Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Drive , Motive , Cues Your Answer Motive , Cues , Drive Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer Positive discrepancy True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is an object existing in the environment as perceived by the individual. What is it called? Correct Answer Cues Your Answer Cues Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Multiple Choice Single Answer Question It is the process wherein all employees of the firm are required to interact directly with customers :Correct Answer Orientation

Your Answer

Orientation

Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Match The Following Question Correct Answer Physical risk

Your Answer Risk to human body Risk of losing self esteem Risk in purchasing items

Risk to human body

Psychological risk Risk of losing self esteem

Social risk Risk in purchasing items which enhance social attractiveness which enhance social attractiveness Performance risk the purchased product not achieving desired results achieving desired results

the purchased product not

True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Threshold level True/False Question Ego is a balancing act between Id and superego. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology True/False Question Primary data has been collected earlier for some other purpose. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Factors affecting perceived risks about the product are :Correct Answer New product , Technologically complex , High price Your Answer New product , Technologically complex , High price Multiple Choice Single Answer Question Which model has stimuli as the input and human behaviour as the output? Correct Answer Nicosia Your Answer Nicosia Multiple Choice Multiple Answer Question Characteristics of EBM model are :Correct Answer Coherent , Flexible

Your Answer

Coherent , Flexible

True/False Question Cultural values are dynamic in nature. Correct Answer True Your Answer True True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer True Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude Select The Blank Question EBM model is criticised on the ground that it gives vague definition of the role of ________ . Correct Answer Influencing variables Your Answer Influencing variables Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Select The Blank Question Industrial growth in rural India has ________. Correct Answer Slowed down Your Answer Slowed down Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product category Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer Question Currently as there is a substantial increase in the price wars, the only beneficiary ultimately is :Correct Answer The end customer Your Answer The Ruling Govt True/False Question understanding of Correct Answer Your Answer

Proper analysis of characteristics of social class helps the marketers to gain better target market. True False

Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong Your Answer Strong Multiple Choice Single Answer Question Expectations built up at the time of transaction between company and consumer is at which level ? Correct Answer Transaction Your Answer Brand Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers do not think before they act , They believe consumers think before they act , They believe consumers act and then think Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Motivation Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Brand beliefs are formed first by active learning , Purchase decision is made , Brand may/may not be evaluated afterward Multiple Choice Single Answer Question What happes when the consumer gets information on its own? Correct Answer Incidental learning Your Answer Unintentional learning True/False Question The value and volumes of purchases are high in organisational buying. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Expansion of public sector , Expansion of private sector , Statutory regulation , Restrictive trade practices True/False Question Research provides insight about customer's perception about the competition. Correct Answer True Your Answer False True/False

Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Political factors affecting organisational buying are :Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying , Central regulations , Corporate culture Multiple Choice Single Answer Question Opinion Leaders are looked upon by others as :Correct Answer Trend setters Your Answer Political Leaders Multiple Choice Multiple Answer Question Characteristics of rural market in relation to dependency on Nature are :Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources Your Answer High dependence on natural factors for livelihood , Abundance of natural resources , Low dependence on natural factors for livelihood , Scarcity of natural resources Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 30 Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Brand loyalty Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable , Style , Luxury Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Negative discrepancy Multiple Choice Multiple Answer Question Reasons for rural urban disparities are:Correct Answer Low priority to agriculture , Failure of land reforms Your Answer Low priority to agriculture , High priority to agriculture , Success of land reforms , Failure of land reforms Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Correct Situations , Imbalanced Situations , Incorrect Situations Select The Blank Question ________ is considered as a social institution forming an integral part of social system. Correct Answer Consumerism Your Answer Protection Multiple Choice Multiple Answer

Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How much he dislikes it , How he evaluates it , How he measures it True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer False Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Buyer Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Vernier scale , Summated rating scale , Thurstone scale , Measuring scale Multiple Choice Single Answer Question Per capita household expenditure is lowest in which state of India? Correct Answer Bihar Your Answer Uttar Pradesh Multiple Choice Single Answer Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Your Answer Brand Multiple Choice Multiple Answer Question The basic levels of organisational buyers are :Correct Answer Purchaser , Initiator Your Answer Purchaser , Initiator , Gatekeeper , Buyer Multiple Choice Single Answer Question The average rural household spend on consumables (excluding food grains, milk, vegetables) in Rs is :Correct Answer 215 Your Answer 275 Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Clearly or abruptly Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Low Match The Following Question Correct Answer Types of data

Your Answer Non-government publication Primary and secondary

Primary and secondary

New product launch Survey research

Non routine problem

Communication problem

Government publication Non-government publication Non

Reports by Federation of Indian Chambers of Commerce routine problem

Multiple Choice Single Answer Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Your Answer During sales True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal , Primary stimuli , Secondary stimuli Select The Blank Question ________ consumption behaviour lies in between materialistic and addictive behaviour. Correct Answer Fixated Your Answer Egoistic Match The Following Question Correct Answer Formal product

Your Answer No customer complaints handling Image, quality etc of company

Image, quality etc of company

Traditional organisation Feedback

No customer complaints handling

Service oriented industries Customer benefits and experience of service Maximum customer delight Maximum customer delight

Customer orientation

Multiple Choice Multiple Answer Question Critical information required at ' after sales' level to enhance consumer satisfaction are :Correct Answer Repair and maintenance , Consumer follow up Your Answer Prompt redressal , Repair and maintenance , Consumer follow up , Courteous and attentive service True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer False True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer False Multiple Choice Single Answer Question Who wrote this" Consumerism is shame of the total marketing concept "? Correct Answer Peter Drucker Your Answer Peter Drucker Multiple Choice Single Answer Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Your Answer Category Multiple Choice Single Answer Question The ability of consumers to detect the variations in sensory elements is determined by :Correct Answer Threshold level Your Answer Limen

Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer Uniform in nature Multiple Choice Single Answer Question These are temporary settings that occur in the environment at a specific time and place :Correct Answer Situational influences Your Answer Enduring involvement

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Roles of attitudes in developing marketing strategies are :Correct Answer Develop promo strategies , To define segments , Develop new products Your Answer To define segments , Develop new products , Develop promo strategies , Beat the competition Multiple Choice Single Answer Question This model refers to the actual buying process & product and company factors affect the process of buying :Correct Answer Characteristics of product and organisation Your Answer Situation variables Select The Blank Question Lack of customer ________ leads to extinction of brand. Correct Answer Satisfaction Your Answer Delight Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Andhra pradesh , Gujarat , Bihar , West Bengal Multiple Choice Multiple Answer Question Unforeseen factors that can affect supplies/purchase are :Correct Answer Labour , Cash flow , Bankruptcy Your Answer Labour , Cash flow , Bankruptcy , Technical problem Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Limen Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act , Drugs control Act , 1950 True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer False True/False Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Your Answer False Select The Blank

Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Motives Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Multiple Answer Question Company specific problems highlighted in Sheth model are :Correct Answer Degree of centralisation , Organisational orientation , Organisation size Your Answer Degree of centralisation , Degree of decentralisation , Organisational orientation , Organisation size Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer High involvement Multiple Choice Single Answer Question It is a method of collecting past and current data by recording information :Correct Answer Observation survey Your Answer Questionnaire method Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently , Resemble religious rituals , Induce God fearing sentiments Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Medium level True/False Question Attitude towards a brand is more easier to change than belief about that brand. Correct Answer False Your Answer False Select The Blank Question Members of the same social class show ________ Lifestyles. Correct Answer Similar Your Answer Dissimilar Multiple Choice Single Answer Question Which model is also known as Systems model? Correct Answer Nicosia Your Answer Blackwell Select The Blank Question ________ has a symbolic meaning tied to consumer values. Correct Answer Product Your Answer Price Multiple Choice Single Answer Question When individual deliberately searches for information about product before purchase, it is called :Correct Answer Intentional learning Your Answer Unintentional learning Select The Blank Question In organisational buying, formal buying is represented by an official and formal

________ . Correct Answer Purchase order Your Answer Purchase order Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer Adhoc , In-store , Gift-giving , Unanticipated purchase True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer False Multiple Choice Single Answer Question Which model concentrates on the purchasing process? Correct Answer Sheth Your Answer Blackwell Multiple Choice Single Answer Question The first step in creating good consumer research is to :Correct Answer Define the problem Your Answer State the limitations Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Intra personal , Inter personal Multiple Choice Single Answer Question It is the systematic collection and analysis of consumer information for the purpose of effective decision making :Correct Answer Consumer research Your Answer Consumer perception Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Discrepancy Match The Following Question Correct Answer Feel

Your Answer Cosmetics and food products Status and authority

Paper products, fabrics

Red colour Blue colour Smell

Warm and sensual

Cool and friendly Warm and sensual Aggressive and unfriendly

Cosmetics and food products

True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer False Multiple Choice Single Answer Question Persons with high authority are accorded :Correct Answer High status in the society Your Answer Medium status in the society Multiple Choice Single Answer Question What is 'Conative' component of decision making?

Correct Answer Purchase decision Your Answer Feedback True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer False Multiple Choice Single Answer Question It constitutes the moral factor of personality :Correct Answer Ego Your Answer Ego True/False Question Use of primary data saves more time as compared to secondary data. Correct Answer False Your Answer False Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer False True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False Match The Following Question Correct Answer

Your Answer Id

Intuitive thinking Least price conscious Aggression, hunger, sex Id

Optimum stimulation level Own decision maker Dogmatism Own decision maker

Sensing-thinking type personality

Sensitive thinking Short term consideration

Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Identify record subtle reaction , Discover hidden motivation Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad adopt Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Extensive Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :-

Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase , Group purchasing Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves , No change in behaviour , Change in behaviour based on experience Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Physiological risk , Psychological risk , Physical risk Multiple Choice Single Answer Question Factor of convenience in purchasing :Correct Answer Is very important Your Answer Is not considered at all LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer True True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer False Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Research Multiple Choice Single Answer Question Characteristics of vertical market :Correct Answer High risk for seller Your Answer High risk for seller Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Sensation , Intuition Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature True/False Question Brand beliefs & brand evaluation are identical in nature. Correct Answer False Your Answer False Multiple Choice Multiple Answer

Question Response depends upon :Correct Answer Drive , Motive , Cues Your Answer Drive , Motive , Cues Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness Multiple Choice Multiple Answer Question Disadvantages of observation survey is :Correct Answer Slow and expensive , Interpretation , Less bias Your Answer Slow and expensive , Interpretation , Less bias Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public Multiple Choice Multiple Answer Question Characteristics of EBM model are :Correct Answer Coherent , Flexible Your Answer Coherent , Flexible Multiple Choice Single Answer Question It is the source of strong inborn drives and urges :Correct Answer Id Your Answer Id Multiple Choice Single Answer Question Tyre manufacturers belong to which market? Correct Answer Vertical Your Answer Vertical Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Two excellent examples that can show that products are means of sharing experience are :Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events Your Answer Food & drinks on social occasions , Flowers for happy/ sad events True/False Question Research provides insight about customer's perception about the competition. Correct Answer True Your Answer True Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities True/False Question Cultural values are dynamic in nature. Correct Answer True

Your Answer

True

Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Religious institutions Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order Match The Following Question Correct Answer Your Answer Ideal self image How they would like to see themselves How they would like to see themselves

Optimum stimulation level is more than present status Restless Restless Optimum stimulation level is equal to present living status Optimum stimualtion level is less than the present status Satisfied Satisfied Relief seeking Relief seeking

Match The Following Question Correct Answer Formal product

Your Answer Image, quality etc of company No customer complaints handling

Image, quality etc of company

Traditional organisation Feedback

No customer complaints handling

Service oriented industries Service oriented industries Maximum customer delight Maximum customer delight

Customer orientation

Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Learning

Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Predatory pricing

Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How much he dislikes it Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer One Dimensional Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Select The Blank Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Your Answer Expensive Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer Enduring involvement Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer In-store , Gift-giving , Unanticipated purchase True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer True True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Multiple Choice Single Answer Question Who wrote this" Consumerism is shame of the total marketing concept "? Correct Answer Peter Drucker Your Answer Peter Drucker Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production Select The Blank Question The ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. Correct Answer Protects Your Answer Protects Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude

Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer False

Consumer Behaviour SCDL Assignment

Posted on January 5, 2010 by assetventures 1. It constitutes the moral factor of personality:Ego 2. JND is that difference below which consumer perceives a difference. False 3. __________ attempts to define good and bad and induces a person to attain perfection. Superego 4. Name the market whose product has a universal application: Horizontal 5. Question Characteristics of Reference price :Correct Answer Changes, More knowledge less price range Your Answer More knowledge less price range 6. In Which model, Consumers identifies the attribute of the product he is interested in and assigns weight age? Lexicographic model 7. In________________ Approach marketers consider rural markets to be totally different from the urban market

Differentiated 8. Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept 9. True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Youre Answer False 10. Multiple Choice Single Answers Question It is a method of collecting past and current data by recording information :Correct Answer Observation survey Your Answer Questionnaire method 11. Habit occurs in the absence of Information seeking Evaluation of alternatives 12. _________occurs when expected needs of customers are fulfilled Satisfaction 13. Multiple Choice Single Answers Question What is Conative component of decision making? Correct Answer Purchase decision Your Answer Purchase decision 14. It is a malpractice done by supplier to fix price in terms of sale to lessen competition - Resale price maintenance 15. Lack of customer _________leads to brand extinction Satisfaction 16. Rural respondent generally cant be interviewed individually

True 17. Superego operates at concsious and uncounsious level True 18. Toilet soap brand with higher penetration in india is Lifebuoy 19. Question Correct Answer Your Answer Intuitive thinking Least price conscious Least price conscious Aggression, hunger, sex Id Id Sensing-thinking type personality Own decision maker Own decision maker Sensitive thinking Short term consideration Short term consideration 20. ____________occurs when the consumer gets value from product is more than his expectations. Discrepancy 21. _______ approach does not include the developing of questionnaire and involves less bias Observation survey 22.Characteristics of rural market are: Low density of population Low infrastructure level 23. Type of personality are: Extrovert Introvert 24. Economic factors affecting organizational buying are Credit Price 25. Brand beliefs are formed by ________ learning in low involvement hierarchy Active 26.

Self sufficient in food grains at house hold level Irrigated land to land dependent on rains ratio 30:70 Number of villagers with no primary school within 1 km radius 1.8 lakh villagers Number of villagers with drinking water problem 4.5 lakh villagers 27. the most important factor in buying low involvement product is: brand 28. The production of crops like sorghum, pearl milet, barley and ragi has gone down over the years. False 29. Anything which is different from what is normally expected tends to attract attention True 30__________color conveys a friendlier message. Blue 31. Question Trait theory is based on the following assumptions:Correct Answer Relatively stable behavioral tendencies among individuals, Difference in the degree to behavioral tendencies, Relative differences help in characterizing their personalities 32. Primary data has been collected earlier for some other purpose False 33. Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector, statutory regulation Your Answer Expansion of public sector, Expansion of private sector, statutory regulation, Restrictive trade practices 34. Sellers who cater to the needs of buyers in one particular industry is known as __________ market Vertical 35. Which of the following refers to those environmental events which increase the likelihood of specific response in the future Reinforcement 36. The percentage of rural population of rural population of total national population is

approximately 70% 37. ________________theory is relevant and important for involving products Cognative 38. The feeling generated due to Id or superego are ascribed to other person to release tension. This defense mechanism called Identification 39. Multiple Choice Single Answer Question It occurs when two stimuli are seen as similar and effects of one substitute for the effects of the other :Correct Answer Stimulus generalization Your Answer Stimulus generalization 40. Important steps of cognative process of brand evaluation are Purchase decision Evaluate brands Form brand beliefs 41. Various malpractices prevalent in the society are High pressure selling High Price 42. Question Types of restrictive trade practices are :Correct Answer Full time forcing, Area restriction, Predatory pricing 43. True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer False 44. Select the Blank Question Involvement is ________ needs specific. Correct Answer Consumer

Consumer Behaviour - A2
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Questionnaire method Multiple Choice Single Answer Question He is considered the father of psychoanalysis :Correct Answer Sigmund Freud Your Answer Sigmund Freud Match The Following Question Correct Answer Your Answer Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level General level expectation Marketer's challenge Satisfaction of each customer Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Category level expectation Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Multiple Choice Single Answer Question What is 'Conative' component of decision making? Correct Answer Purchase decision Your Answer Purchase decision Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which

creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer Multi Dimensional Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less choosy , Less demanding Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Over confident , Store loyal Multiple Choice Single Answer Question Any communication by experts in that fields makes that communication more:Correct Answer Credible Your Answer Enthusiastic True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer True Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Selling at a very high price True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the systematic collection and analysis of consumer information for the purpose of effective decision making :Correct Answer Consumer research Your Answer Consumer research Multiple Choice Single Answer

Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1986 Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Match The Following Question Correct Answer Your Answer Formal product Image, quality etc of company Maximum customer delight Traditional organisation No customer complaints handling No customer complaints handling Feedback Service oriented industries Image, quality etc of company Customer orientation Maximum customer delight Customer benefits and experience of service Multiple Choice Multiple Answer Question Today's consumers are greatly influenced by those individuals with whom they share :Correct Answer Some common traits & Values , Behavioural peculiarities Your Answer Some common traits & Values , Behavioural peculiarities , Same financial worth True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False

Multiple Choice Multiple Answer Question Marketers try to associate their product with symbols of :Correct Answer Achievement , Personal development Your Answer Achievement , Foreign brands & products , Personal development Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product mix Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Statutory regulation , Restrictive trade practices Select The Blank Question Members of the same social class show ________ Lifestyles. Correct Answer Similar Your Answer Variable True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer False Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Sophistication True/False Question Brand personality is a metaphor for the emotional relationship that exists

between a consumer and a brand. Correct Answer True Your Answer True Multiple Choice Single Answer Question The upper class consists of :Correct Answer Very small percent of the population Your Answer Sizeable percent of the population Select The Blank Question A social class is ________ rather than concrete with individuals able to move into a higher class or drop into a lower class. Correct Answer Continuous Your Answer Uniform Multiple Choice Single Answer Question It constitutes the moral factor of personality :Correct Answer Ego Your Answer Id Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Limen Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Positive discrepancy Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How much he dislikes it , How he evaluates it Select The Blank Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Your Answer Manufacturer Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Stimuli

True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer True True/False Question Existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. Correct Answer True Your Answer True Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Attitude True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Instinctive

Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad adapt Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine

Consumer Behaviour - A6
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False True/False Question The value and volumes of purchases are high in organisational buying. Correct Answer True Your Answer True Select The Blank

Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Select The Blank Question Employment growth in agriculture is as low as ________ %. Correct Answer 0.01 Your Answer 0.01 Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production True/False Question Existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Brand Ambassadors Celebrities in different fields Celebrities in different fields Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty Secular consumption Promotes technology Promotes technology Opinion leaders Involve in social activity Involve in social activity Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold

Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Multiple Choice Multiple Answer Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Your Answer Full time forcing , Area restriction , Predatory pricing Multiple Choice Multiple Answer Question Factors affecting perceived risks about the product are :Correct Answer New product , Technologically complex , High price Your Answer New product , Technologically complex , High price Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Religious institutions Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently Multiple Choice Single Answer

Question Marketers focus on what kind of product? Correct Answer High involvement Your Answer High involvement True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer True Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal Multiple Choice Single Answer Question Status is :Correct Answer Prestige or value attached to the holder of the position Your Answer Prestige or value attached to the holder of the position Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable , Style True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy

Match The Following Question Correct Answer Your Answer Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level Integration with decision making level Marketer's challenge Satisfaction of each customer Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Brand level expectation Multiple Choice Single Answer Question Human process that is included in the EBM model is :Correct Answer Memory Your Answer Memory Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer Enduring involvement Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Drive , Motive , Cues Your Answer Drive , Motive , Cues True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer False Multiple Choice Single Answer Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1986 Multiple Choice Single Answer Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Your Answer After sales Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata

Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation , Declination of product differentiation Multiple Choice Single Answer Question In which model, a brand is selected if it excels in respect of one of the attributes arranged in order of priority? Correct Answer Lexicographic model Your Answer Lexicographic model True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer False Select The Blank Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Your Answer Seventh Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Interconnected Multiple Choice Single Answer Question Reduction of manpower through voluntary retirement schemes has resulted into :Correct Answer More people being self-employed Your Answer More people being self-employed Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False

True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer False Posted by Rocky 0 comments Links to this post

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Consumer Behaviour - A5
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Question Consumer has a right to get redressal of ________. Correct Answer Grievances Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Question If the outcome of post purchase experience is in line with the expectation, it is

called :Correct Answer Positive discrepancy Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Question Types of personality are :Correct Answer Introvert , Extrovert Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level Marketer's challenge Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities No black marketing Social responsibility Infancy stage Consumerism Statutory regulation Trade Marks and Merchandise Marks Act 1958 Full time forcing Variation of tie-up sales Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category

Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Question It constitutes the moral factor of personality :Correct Answer Ego Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Question The washing powder brand maximum used in India is :Correct Answer Nirma Question By and Large Attitudes are :Correct Answer Interconnected Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Question Factor of convenience in purchasing :Correct Answer Is very important Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate Questions , Identify record subtle reaction Question More members will be involved in decision making if the problem is an

extentive one. Correct Answer True Question Expectations built up at the time of transaction between company and consumer is at which level ? Correct Answer Transaction Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Question The salt brand maximum used in India is :Correct Answer Tata Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Question Attitudes are ________ in nature. Correct Answer Dynamic Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Question Persons with high authority are accorded :-

Correct Answer High status in the society Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Posted by Rocky 0 comments Links to this post

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Consumer Behaviour - A4
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Factor of convenience in purchasing :Correct Answer Is very important Your Answer Is very important Multiple Choice Single Answer Question Industries in India depend to a major extent on :Correct Answer Rainfall Your Answer Rainfall Select The Blank Question With consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. Correct Answer Reluctant Your Answer Reluctant True/False

Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. Correct Answer True Your Answer True True/False Question Consumers who are highly involved in product are information gatherers. Correct Answer False Your Answer True True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Characteristics of EBM model are :Correct Answer Coherent , Flexible Your Answer Coherent , Flexible Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Andhra pradesh , Bihar , West Bengal True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Select The Blank

Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Multiple Choice Single Answer Question A more isolated style becoming more predominant is an outcome of :Correct Answer Increased TV channels and electronic media in India Your Answer Increased TV channels and electronic media in India Multiple Choice Single Answer Question Persons with high authority are accorded :Correct Answer High status in the society Your Answer High status in the society Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Research Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer False Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Appropriate questions , Identify record subtle reaction , Informal approach

Select The Blank Question ________ of India has formulated a regulatory code which is applicable to all concerned in Advertising. Correct Answer Ad club 3 Your Answer Press club Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer In-store , Gift-giving , Unanticipated purchase Match The Following Question Correct Answer Your Answer No black marketing Social responsibility Social responsibility Infancy stage Consumerism Consumerism Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958 Full time forcing Variation of tie-up sales Variation of tie-up sales Match The Following Question Correct Answer Your Answer Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication Types of data Primary and secondary Primary and secondary New product launch Non routine problem Communication problem Survey research Communication problem Non-government publication Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase

Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Research Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Management team True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer True True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations True/False Question The value and volumes of purchases are high in organisational buying. Correct Answer True Your Answer True Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 True/False Question When the product benefits are clear cut, the operating principle is perceptual

defense. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product category Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Horizontal Multiple Choice Single Answer Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Select The Blank Question A Social class is________. Correct Answer Hierarchical

Your Answer Hierarchical Multiple Choice Single Answer Question It is purposeful and directed towards the specific goal Correct Answer Motives Your Answer Motives Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Behaviour Multiple Choice Single Answer Question Social Stratification is the :Correct Answer Division of members of society Your Answer Division of members of society

Consumer Behaviour - A9
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Question Consumer has a right to get redressal of ________. Correct Answer Grievances Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Question Managerial approach of Consumer behavior is :-

Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Question In the present business scenario CB is complex due to :Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Question Types of personality are :Correct Answer Introvert , Extrovert Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Market research Regular process Regular process Complaint resolution mechanism Integration with decision making level Marketer's challenge Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Question Trait theory is based on the following assumptions :Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree to behavioural tendencies , Relative differences help in characterising their personalities No black marketing Social responsibility Infancy stage Consumerism Statutory regulation Trade Marks and Merchandise Marks Act 1958 Full time forcing Variation of tie-up sales Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False

Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Question It constitutes the moral factor of personality :Correct Answer Ego Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Question The washing powder brand maximum used in India is :Correct Answer Nirma Question By and Large Attitudes are :Correct Answer Interconnected Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Question Factor of convenience in purchasing :Correct Answer Is very important Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Question In depth interviewing tech of consumer research is known for :-

Correct Answer Informal approach , Appropriate Questions , Identify record subtle reaction Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Question Expectations built up at the time of transaction between company and consumer is at which level ? Correct Answer Transaction Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Question The salt brand maximum used in India is :Correct Answer Tata Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Question Attitudes are ________ in nature. Correct Answer Dynamic Question There are high chances of product failure if product categorisation is not there

in consumer's mind. Correct Answer True Question Persons with high authority are accorded :Correct Answer High status in the society Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Posted by Rocky 0 comments Links to this post

Email This HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=3043945414661044688&target=blog"BlogThis ! HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=3043945414661044688&target=twitter"Share to Twitter HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=3043945414661044688&target=facebook"Shar e to Facebook HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=3043945414661044688&target=buzz"Share to Google Buzz Labels: Consumer Behaviour (Set 3)

Consumer Behaviour - A8
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Store loyal , Self confident Your Answer Store loyal , Over confident , Self confident True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer True Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Grievances

True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Negative discrepancy Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & non cognitive in nature True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal , Primary stimuli Select The Blank Question ________ has a symbolic meaning tied to consumer values. Correct Answer Product Your Answer Price Multiple Choice Multiple Answer Question States with poor unemployment level are :Correct Answer Bihar , West Bengal Your Answer Bihar , West Bengal True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Select The Blank Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time.

Correct Answer Learning Your Answer Learning Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question Industrial growth in rural India has ________. Correct Answer Slowed down Your Answer Become stagnant Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Single Answer Question Buying crackers in Diwali time is an example of :Correct Answer Consumption situation Your Answer Consumption situation Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Multiple Choice Single Answer Question Opinion Leaders are looked upon by others as :Correct Answer Trend setters Your Answer Trend setters Multiple Choice Multiple Answer Question While evaluating information, individuals are strong in following activity :Correct Answer Thinking , Feeling Your Answer Sensation , Thinking Multiple Choice Single Answer Question It is the selection, organisation and interpretation of marketing and

environmental stimuli into a cohesive picture :Correct Answer Perception Your Answer Perception Select The Blank Question With consumers becoming more costconscious, they are now more ________ to pay premiums for brand. Correct Answer Reluctant Your Answer Reluctant Match The Following Question Correct Answer Your Answer Formal product Image, quality etc of company No customer complaints handling Traditional organisation No customer complaints handling No customer complaints handling Feedback Service oriented industries Customer benefits and experience of service Customer orientation Maximum customer delight Service oriented industries Select The Blank Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Your Answer Upgrade Multiple Choice Multiple Answer Question Characteristics of Reference price :Correct Answer Changes , More knowledge less price range Your Answer Static , More knowledge less price range True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Characteristics of rural market in relation to dependency on Nature are :Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources Your Answer High dependence on natural factors for livelihood , Abundance of natural resources Multiple Choice Single Answer Question Which type of involvement indicates an ongoing interest in the product category? Correct Answer Enduring involvement Your Answer High involvement

True/False Question Any person's attitude towards any brand/products is largely influenced by his peer group. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Motive , Cues , Drive Your Answer Drive , Motive , Cues Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Price discrimination Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Habit True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness , Low rate of retail outlets

Multiple Choice Single Answer Question Rights and power of consumers are protected in relation to :Correct Answer Seller Your Answer Seller Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Match The Following Question Correct Answer Your Answer Brand Ambassadors, Celebrities in different fields, Celebrities in different fields Sacred consumption, Consumption of goods that promote beauty, Involve in social activity Secular consumption, Promotes technology, Are employees of the company Opinion leaders, Involve in social activity, Promotes technology Multiple Choice Multiple Answer Question Theories based on the principle of perceptual equilibrium are :Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory Your Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory True/False Question When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance. Correct Answer False Your Answer True True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Single Answer Question Marketers focus on what kind of product? Correct Answer High involvement Your Answer High involvement Multiple Choice Single Answer Question Which model concentrates on the purchasing process?

Correct Answer Sheth Your Answer EBM Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Indirectly Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Posted by Rocky 0 comments Links to this post

Email This HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=5036974658179840276&target=blog"BlogThis ! HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=5036974658179840276&target=twitter"Share to Twitter HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=5036974658179840276&target=facebook"Shar e to Facebook HYPERLINK "http://www.blogger.com/share-post.g? blogID=1046331845720639610&postID=5036974658179840276&target=buzz"Share to Google Buzz Labels: Consumer Behaviour (Set 3)

Consumer Behaviour - A7
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong Your Answer Strong Multiple Choice Single Answer Question What happes when the consumer gets information on its own? Correct Answer Incidental learning

Your Answer Incidental learning True/False Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. Correct Answer True Your Answer True True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer False Select The Blank Question ________ type of personality is interested in building a social relationship. Correct Answer Extrovert Your Answer Extrovert Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Survey research Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer Few in number, high volume business Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable , Style Multiple Choice Single Answer Question Repetition is important in case of :Correct Answer Convenience goods Your Answer Convenience goods True/False Question In comparison to outdoor publicity of products/ brands, electronic media is

relatively becoming more important. Correct Answer True Your Answer True Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Discrepancy Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Low True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised ,Wealth imbalance in the country Your Answer High literacy rate , Ignorance ,Wealth imbalance in the country Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Single Answer Question Name the market whose product has a universal application :Correct Answer Horizontal Your Answer Horizontal

Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Situation Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of rural market in relation to dependency on Nature are :Correct Answer High dependence on natural factors for livelihood ,Abundance of natural resources Your Answer High dependence on natural factors for livelihood ,Abundance of natural resources Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Interconnected Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Sensation , Intuition Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component Multiple Choice Single Answer

Question It is a general sum of traits of characteristics of the person :Correct Answer Personality Your Answer Personality True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of Reference price :Correct Answer Changes , More knowledge less price range Your Answer More knowledge less price range Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Select The Blank Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. Correct Answer More change Your Answer Less change Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item ,Warranties and guarantees , Not too much to expect

Your Answer Buying lowest price item ,Warranties and guarantees , Not too much to expect Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Match The Following Question Correct Answer Your Answer Survey Data collection method Internal/Govt. agency Consumer Research Analysis of information Analysis of information Primary Data Source Data collection method ORG External agency Internal/Govt. agency Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer Attractive sales team , Product purchase , After sales service True/False Question Agriculture is mainly subsistence oriented. Correct Answer True Your Answer True True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True

Your Answer True Match The Following Question Correct Answer Your Answer Physical risk Risk to human body Risk to human body Psychological risk Risk of losing self esteem Risk of losing self esteem Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which enhance social attractiveness Performance risk the purchased product not achieving desired results the purchased product not achieving desired results True/False Question Brand beliefs & brand evaluation are identical in nature. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Over confident , Self confident , Store loyal

Consumer Behaviour - A12

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Multiple Answer Question Roles of attitudes in developing marketing strategies are :Correct Answer Develop promo strategies , To define segments , Develop new products Your Answer To define segments , Develop new products , Develop promo strategies , Beat the competition Multiple Choice Single Answer Question This model refers to the actual buying process & product and company factors affect the process of buying :Correct Answer Characteristics of product and organisation Your Answer Situation variables Select The Blank Question Lack of customer ________ leads to extinction of brand. Correct Answer Satisfaction Your Answer Delight Multiple Choice Multiple Answer Question States with poor unemployment level are :-

Correct Answer Bihar , West Bengal Your Answer Andhra pradesh , Gujarat , Bihar , West Bengal Multiple Choice Multiple Answer Question Unforeseen factors that can affect supplies/purchase are :Correct Answer Labour , Cash flow , Bankruptcy Your Answer Labour , Cash flow , Bankruptcy , Technical problem Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Limen Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act , Drugs control Act , 1950 True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer False True/False Question More members will be involved in decision making if the problem is an extentive one. Correct Answer True Your Answer False Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Motives Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Multiple Answer Question Company specific problems highlighted in Sheth model are :Correct Answer Degree of centralisation , Organisational orientation , Organisation size Your Answer Degree of centralisation , Degree of decentralisation , Organisational orientation , Organisation size

Multiple Choice Single Answer Question Which type of involvement indicates an on-going interest in the product category? Correct Answer Enduring involvement Your Answer High involvement Multiple Choice Single Answer Question It is a method of collecting past and current data by recording information :Correct Answer Observation survey Your Answer Questionnaire method Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently , Resemble religious rituals , Induce God fearing sentiments Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Medium level True/False Question Attitude towards a brand is more easier to change than belief about that brand. Correct Answer False Your Answer False Select The Blank Question Members of the same social class show ________ Lifestyles. Correct Answer Similar Your Answer Dissimilar Multiple Choice Single Answer Question Which model is also known as Systems model? Correct Answer Nicosia Your Answer Blackwell Select The Blank Question ________ has a symbolic meaning tied to consumer values. Correct Answer Product Your Answer Price Multiple Choice Single Answer Question When individual deliberately searches for information about product before purchase, it is called :-

Correct Answer Intentional learning Your Answer Unintentional learning Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order Multiple Choice Multiple Answer Question Various purchase situations can be :Correct Answer In-store , Gift-giving , Unanticipated purchase Your Answer Adhoc , In-store , Gift-giving , Unanticipated purchase True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer False Multiple Choice Single Answer Question Which model concentrates on the purchasing process? Correct Answer Sheth Your Answer Blackwell Multiple Choice Single Answer Question The first step in creating good consumer research is to :Correct Answer Define the problem Your Answer State the limitations Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Intra personal , Inter personal Multiple Choice Single Answer Question It is the systematic collection and analysis of consumer information for the purpose of effective decision making :Correct Answer Consumer research Your Answer Consumer perception Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Discrepancy

Match The Following Question Correct Answer Your Answer Feel Paper products, fabrics Cosmetics and food products Red colour Warm and sensual Status and authority Blue colour Cool and friendly Warm and sensual Smell Cosmetics and food products Aggressive and unfriendly True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer False Multiple Choice Single Answer Question Persons with high authority are accorded :Correct Answer High status in the society Your Answer Medium status in the society Multiple Choice Single Answer Question What is 'Conative' component of decision making? Correct Answer Purchase decision Your Answer Feedback True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer False Multiple Choice Single Answer Question It constitutes the moral factor of personality :Correct Answer Ego Your Answer Ego True/False Question Use of primary data saves more time as compared to secondary data. Correct Answer False Your Answer False Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True

Your Answer False True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False Match The Following Question Correct Answer Your Answer Intuitive thinking Least price conscious Id Aggression, hunger, sex Id Optimum stimulation level Sensing-thinking type personality Own decision maker Own decision maker Sensitive thinking Short term consideration Dogmatism Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Identify record subtle reaction , Discover hidden motivation Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad adopt Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Extensive Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase , Group purchasing Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour, temporary or permanent , Continuously evolves , No

change in behaviour , Change in behaviour based on experience Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Physiological risk , Psychological risk , Physical risk Multiple Choice Single Answer Question Factor of convenience in purchasing :Correct Answer Is very important Your Answer Is not considered at all Posted by Rocky 0 comments Links to this post

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Consumer Behaviour - A11

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Currently as there is a substantial increase in the price wars, the only beneficiary ultimately is :Correct Answer The end customer Your Answer The Ruling Govt True/False Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. Correct Answer True Your Answer False Select The Blank Question Caste influence is ________in rural India. Correct Answer Strong

Your Answer Strong Multiple Choice Single Answer Question Expectations built up at the time of transaction between company and consumer is at which level ? Correct Answer Transaction Your Answer Brand Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers do not think before they act , They believe consumers think before they act , They believe consumers act and then think Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Motivation Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Brand beliefs are formed first by active learning , Purchase decision is made , Brand may/may not be evaluated afterward Multiple Choice Single Answer Question What happes when the consumer gets information on its own? Correct Answer Incidental learning Your Answer Unintentional learning True/False Question The value and volumes of purchases are high in organisational buying. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Expansion of public sector , Expansion of private sector ,Statutory regulation , Restrictive trade practices True/False

Question Research provides insight about customer's perception about the competition. Correct Answer True Your Answer False True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False True/False Question Today the focus and challenge before all marketers is to rebuild themselves around their customers. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Political factors affecting organisational buying are :Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying , Central regulations , Corporate culture Multiple Choice Single Answer Question Opinion Leaders are looked upon by others as :Correct Answer Trend setters Your Answer Political Leaders Multiple Choice Multiple Answer Question Characteristics of rural market in relation to dependency on Nature are :Correct Answer High dependence on natural factors for livelihood , Abundance of natural resources Your Answer High dependence on natural factors for livelihood , Abundance of natural resources , Low dependence on natural factors for livelihood , Scarcity of natural resources Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 30 Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Brand loyalty Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :-

Correct Answer Reliable delivery , Durable , Style Your Answer Reliable delivery , Durable , Style , Luxury Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Negative discrepancy Multiple Choice Multiple Answer Question Reasons for rural urban disparities are:Correct Answer Low priority to agriculture , Failure of land reforms Your Answer Low priority to agriculture , High priority to agriculture , Success of land reforms , Failure of land reforms Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Correct Situations , Imbalanced Situations, Incorrect Situations Select The Blank Question ________ is considered as a social institution forming an integral part of social system. Correct Answer Consumerism Your Answer Protection Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How much he dislikes it , How he evaluates it , How he measures it True/False Question Evaluation of brand is done before purchase for low involvement products. Correct Answer False Your Answer False Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Buyer Multiple Choice Multiple Answer

Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Vernier scale , Summated rating scale , Thurstone scale ,Measuring scale Multiple Choice Single Answer Question Per capita household expenditure is lowest in which state of India? Correct Answer Bihar Your Answer Uttar Pradesh Multiple Choice Single Answer Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Your Answer Brand Multiple Choice Multiple Answer Question The basic levels of organisational buyers are :Correct Answer Purchaser , Initiator Your Answer Purchaser , Initiator , Gatekeeper , Buyer Multiple Choice Single Answer Question The average rural household spend on consumables (excluding food grains, milk, vegetables) in Rs is :Correct Answer 215 Your Answer 275 Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Clearly or abruptly Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Low Match The Following Question Correct Answer Your Answer Types of data, Primary and secondary, Non-government publication. New product launch, Non routine problem, Primary and secondary. Survey research, Communication problem, Government publication. Reports by Federation of Indian Chambers of Commerce, Non-government publication, Non routine problem. Multiple Choice Single Answer

Question It is the period when customer starts using the product/service to meet his specific needs :Correct Answer After sales Your Answer During sales True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Attitudnal , Primary stimuli , Secondary stimuli Select The Blank Question ________ consumption behaviour lies in between materialistic and addictive behaviour. Correct Answer Fixated Your Answer Egoistic Match The Following Question Correct Answer Your Answer Formal product, Image quality etc of company, No customer complaints handling. Traditional organisation, No customer complaints handling,Image quality etc of company. Feedback, Service oriented industries, Customer benefits and experience of service. Customer orientation, Maximum customer delight, Maximum customer delight. Multiple Choice Multiple Answer Question Critical information required at ' after sales' level to enhance consumer satisfaction are :Correct Answer Repair and maintenance , Consumer follow up Your Answer Prompt redressal , Repair and maintenance , Consumer follow up , Courteous and attentive service True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer False True/False Question Agriculture is mainly subsistence oriented.

Correct Answer True Your Answer False Multiple Choice Single Answer Question Who wrote this" Consumerism is shame of the total marketing concept "? Correct Answer Peter Drucker Your Answer Peter Drucker Multiple Choice Single Answer Question Customer expectation built up from a particular class of product is at which level? Correct Answer Category Your Answer Category Multiple Choice Single Answer Question The ability of consumers to detect the variations in sensory elements is determined by :Correct Answer Threshold level Your Answer Limen Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer Uniform in nature Multiple Choice Single Answer Question These are temporary settings that occur in the environment at a specific time and place :Correct Answer Situational influences Your Answer Enduring involvement Posted by Rocky 0 comments Links to this post

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Consumer Behaviour - A10

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Which method involves a detailed probing of the respondent by a specialist interviewer? Correct Answer In-depth interviewing Your Answer In-depth interviewing Multiple Choice Single Answer Question Brand Beliefs are :Correct Answer Characteristics of Brands Your Answer Perceptions of quality of Brands Multiple Choice Single Answer Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer True/False Question Land reforms are largely failure in India. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology Multiple Choice Multiple Answer Question Ways to reduce chances of failure are:Correct Answer Buying lowest price item , Warranties and guarantees , Not too much to expect Your Answer Buying lowest price item , Warranties and guarantees , Not too much to expect

Match The Following Question Correct Answer Your Answer Market research, Regular process, Regular process Complaint resolution mechanism, Integration with decision making level, Integration with decision making level Marketer's challenge, Satisfaction of each customer, Satisfaction of each customer Xerox synonymous with photocopy machine,Brand level expectation, Brand level expectation Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly True/False Question Unforeseen factors can also affect the purchasing organisation or supplies. Correct Answer True Your Answer True Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer Product purchase , After sales service , Repeat purchase True/False Question Super ego operates both at the conscious and unconscious level. Correct Answer True Your Answer False

Select The Blank Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed. Correct Answer Seventh Your Answer Seventh Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Drive , Motive , Cues Your Answer Motive , Cues , Drive Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer Positive discrepancy True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is an object existing in the environment as perceived by the individual. What is it called? Correct Answer Cues Your Answer Cues Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Multiple Choice Single Answer Question It is the process wherein all employees of the firm are required to interact

directly with customers :Correct Answer Orientation Your Answer Orientation Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Match The Following Question Correct Answer Your Answer Physical risk, Risk to human body, Risk to human body. Psychological risk, Risk of losing self esteem, Risk of losing self esteem. Social risk, Risk in purchasing items which enhance social attractiveness, Risk in purchasing items which enhance social attractiveness. Performance risk, the purchased product not achieving desired results, the purchased product not achieving desired results. True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Threshold level True/False Question Ego is a balancing act between Id and superego. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology True/False

Question Primary data has been collected earlier for some other purpose. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Factors affecting perceived risks about the product are :Correct Answer New product , Technologically complex , High price Your Answer New product , Technologically complex , High price Multiple Choice Single Answer Question Which model has stimuli as the input and human behaviour as the output? Correct Answer Nicosia Your Answer Nicosia Multiple Choice Multiple Answer Question Characteristics of EBM model are :Correct Answer Coherent , Flexible Your Answer Coherent , Flexible True/False Question Cultural values are dynamic in nature. Correct Answer True Your Answer True True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer True Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude Select The Blank Question EBM model is criticised on the ground that it gives vague definition of the role of ________ . Correct Answer Influencing variables Your Answer Influencing variables Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical

True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Select The Blank Question Industrial growth in rural India has ________. Correct Answer Slowed down Your Answer Slowed down Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Influential Personalities Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product category Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country

Consumer Behaviour - A15

LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question When the product benefits are clear cut, the operating principle is perceptual

defense. Correct Answer False Your Answer True Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Sensitive Select The Blank Question A consumer is likely to be more involved with a product when the product is ________. Correct Answer Expensive Your Answer Price insensitive Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Interconnected Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act True/False Question There are high chances of product failure if product categorisation is not there in consumer's mind. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Physiological risk Multiple Choice Single Answer Question These are temporary settings that occur in the environment at a specific time and place :-

Correct Answer Situational influences Your Answer Situational involvement Multiple Choice Single Answer Question What happes when the consumer gets information on its own? Correct Answer Incidental learning Your Answer Intentional learning True/False Question Feedback is a very critical element for service oriented industries. Correct Answer True Your Answer True True/False Question Various sources of information like exhibitions, trade shows, etc influences one's expectations. Correct Answer True Your Answer True Select The Blank Question ________ gives clues to the firm about what existing or prospective customers think. Correct Answer Research Your Answer Feedback Select The Blank Question ________ is used as a means of maintaining regular contact and dialogue with the consumer. Correct Answer Feedback Your Answer Brochures Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Select The Blank Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Your Answer Manufacturer Multiple Choice Single Answer Question It is an object existing in the environment as perceived by the individual. What is it called?

Correct Answer Cues Your Answer Motives True/False Question There is a close relationship between brand loyalty and habit. Correct Answer True Your Answer True Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Survey research Multiple Choice Multiple Answer Question While evaluating information, individuals are strong in following activity :Correct Answer Thinking , Feeling Your Answer Feeling , Sensation , Thinking Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Intensive Multiple Choice Multiple Answer Question Two excellent examples that can show that products are means of sharing experience are :Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events Your Answer Exporting consumables to other nations , Food & drinks on social occasions True/False Question Minority group consumers tend to be more barnd loyal. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Customer satisfaction process includes following steps :Correct Answer Product purchase , After sales service , Repeat purchase Your Answer After sales service , Repeat purchase Select The Blank Question In a three element system imbalance will exist if all the relations are ________. Correct Answer Negative Your Answer Positive

Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Appropriate questions , Discover hidden motivation True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Customer buys the product with following minimum attributes :Correct Answer Durable , Style , Reliable delivery Your Answer Reliable delivery , Durable , Style True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is purposeful and directed towards the specific goal Correct Answer Motives Your Answer Cues True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer True True/False Question Consumer has a right to voice grievances or suggestions. Correct Answer True Your Answer True Multiple Choice Single Answer Question Which theory is based on the premise that biological needs are the root forces that determine human motivation and personality? Correct Answer Freud's psychoanalytical theory Your Answer Carl Jung's theory Select The Blank

Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Perception Multiple Choice Single Answer Question Who wrote this" Consumerism is shame of the total marketing concept "? Correct Answer Peter Drucker Your Answer Peter Drucker Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less choosy , Less brand loyal Select The Blank Question ________ involvement may not always lead to a complex decision making. Correct Answer High Your Answer Direct Multiple Choice Single Answer Question Which type of involvement is temporary in nature? Correct Answer Situational involvement Your Answer Situational involvement Multiple Choice Single Answer Question What is 'Conative' component of decision making? Correct Answer Purchase decision Your Answer Purchase decision Multiple Choice Multiple Answer Question Characteristics of rural market in relation to marketing stimuli are :Correct Answer Low product exposure , Low brand awareness Your Answer Low product exposure , Low brand awareness Select The Blank Question The ego defensive function of attitude explains how attitudes ________ the ego from anxieties & threats. Correct Answer Protects Your Answer Protects Match The Following Question Correct Answer Your Answer Consumer Research Analysis of information Analysis of information Primary Data Source MIS

ORG External agency Internal/Govt. agency Survey Data collection method Data collection method Multiple Choice Multiple Answer Question Brand loyalty should have which components? Correct Answer Behavioural , Attitudnal Your Answer Behavioural , Primary stimuli True/False Question Organisational buyers totally depend on consumer demands. Correct Answer True Your Answer False Multiple Choice Multiple Answer Question Heider's Theory talks about :Correct Answer Balanced Situations , Imbalanced Situations Your Answer Balanced Situations , Imbalanced Situations Multiple Choice Single Answer Question A more isolated style becoming more predominant is an outcome of :Correct Answer Increased TV channels and electronic media in India Your Answer Increase in std of living Posted by Rocky 0 comments Links to this post

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Consumer Behaviour - A14

LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question Proper analysis of characteristics of social class helps the marketers to gain better understanding of target market. Correct Answer True Your Answer True

Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object /situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How he evaluates it , How he measures it True/False Question Brand beliefs & brand evaluation are identical in nature. Correct Answer False Your Answer False Select The Blank Question ________ in India has been the major cause for slow rise of consumerism . Correct Answer Illiteracy Your Answer Illiteracy Multiple Choice Multiple Answer Question Consumption rituals are series of symbolic behaviour that :Correct Answer Occur in sequence , Are repeated frequently Your Answer Occur in sequence , Are repeated frequently , Resemble religious rituals Select The Blank Question Attitudes with________ of involvement are relatively easier to change. Correct Answer Low level Your Answer Low level Select The Blank Question In organisational buying, formal buying is represented by an official and formal ________ . Correct Answer Purchase order Your Answer Purchase order Multiple Choice Multiple Answer Question Consumerism in India has not progressed due to following reasons :Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in the country Your Answer High literacy rate , Ignorance , Wealth imbalance in the country Multiple Choice Multiple Answer Question Enculturation takes place through a process of instilling values from key institutions like :Correct Answer The family & school , Religious institutions Your Answer The family & school , Religious institutions , Offices & workplaces Select The Blank Question ________ behaviour indicates addiction.

Correct Answer Compulsive Your Answer Compulsive Select The Blank Question A Social class is________. Correct Answer Hierarchical Your Answer Hierarchical Select The Blank Question To create product differentiation, manufacturers have to continuously ________ their products. Correct Answer Upgrade Your Answer Upgrade Match The Following Question Correct Answer Your Answer Unforeseen factors, Breakdown bankruptcy, Breakdown bankruptcy Perceived risk Decides number of members in DMU Company specific problems Degree of centralisation Company specific problems Product specific problem Perceptual distortion Influences expectations Influences expectations Multiple Choice Multiple Answer Question Characteristics of learning process are :Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in behaviour based on experience Your Answer Change in behaviour based on experience , Change in behaviour, temporary or permanent , Continuously evolves Multiple Choice Single Answer Question When individual deliberately searches for information about product before purchase, it is called :Correct Answer Intentional learning Your Answer Intentional learning Multiple Choice Multiple Answer Question Primary use of consumer research is for which applications? Correct Answer Routine problem , Non routine problem Your Answer Routine problem , Non routine problem True/False Question Study of CB is more complex in India due to multilingual, multicultural& ethical status. Correct Answer True Your Answer True True/False

Question Research provides insight about customer's perception about the competition. Correct Answer True Your Answer False Multiple Choice Single Answer Question Attitudes, Beliefs, Values towards any product / Brand are :Correct Answer Different Your Answer Different Select The Blank Question ________ is considered as a social institution forming an integral part of social system. Correct Answer Consumerism Your Answer Consumerism Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Positive discrepancy Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Single Answer Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE AN .." :Correct Answer OBJECT Your Answer OBSESSION Multiple Choice Single Answer Question It is a practice by marketers to indulge in temporary sales at prices below cost. What is it called? Correct Answer Predatory pricing Your Answer Predatory pricing True/False Question Use of primary data saves more time as compared to secondary data. Correct Answer False Your Answer True True/False Question Organisational buyers do not have a uniform demand. Correct Answer True Your Answer True

Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Attitude Multiple Choice Single Answer Question Under this practice, manufacturer draws line for the supplier to make supplies only in a fixed area :Correct Answer Area restriction Your Answer Area restriction True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer True True/False Question Education does not constitute as a parameter for measuring value & status of individual in society. Correct Answer False Your Answer True Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Match The Following Question Correct Answer Your Answer Types of data Primary and secondary Primary and secondary New product launch Non routine problem Routine problem Survey research Communication problem Communication problem Reports by Federation of Indian Chambers of Commerce Non-government publication Non-government publication True/False Question Pre-purchase decision are unimportant as compared to post purchase decision. Correct Answer False Your Answer False True/False Question Super ego operates both at the conscious and unconscious level. Correct Answer True Your Answer True

Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers Multiple Choice Single Answer Question Characteristic of organisational buyer is:Correct Answer Few in number, high volume business Your Answer Few in number, high volume business True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Types of personality are :Correct Answer Extrovert , Introvert Your Answer Extrovert , Introvert Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Expansion of private sector , Statutory regulation Multiple Choice Single Answer Question If the outcome of post purchase experience is not in line with the expectation, it is called :Correct Answer Negative discrepancy Your Answer Negative discrepancy Select The Blank Question ________ data has the possibility of becoming outdated. Correct Answer Secondary Your Answer Secondary Multiple Choice Single Answer Question Organisational buying process is based on :Correct Answer Utilitarian concept Your Answer Utilitarian concept Multiple Choice Single Answer Question Human process that is included in the EBM model is :Correct Answer Memory

Your Answer Satisfaction Multiple Choice Multiple Answer Question Individuals are strong in which activities while gathering information? Correct Answer Sensation , Intuition Your Answer Sensation , Intuition Multiple Choice Single Answer Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based on advertisement by :Correct Answer Influential Personalities Your Answer Networking and Transmission Posted by Rocky 0 comments Links to this post

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Consumer Behaviour - A13

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question Expectations built up based on customer's knowledge and information about a particular brand and organisation owning that brand is at a level of :Correct Answer Brand Your Answer Brand Select The Blank Question With consumers becoming more cost-conscious, they are now more ________ to pay premiums for brand. Correct Answer Reluctant Your Answer Reluctant Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer

Your Answer Buyer & trader Select The Blank Question Individuals have a specific perception and image of themselves called ________. Correct Answer Self concept Your Answer Self concept Multiple Choice Multiple Answer Question The essential components towards completing the act of purchase include :Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase Your Answer Awareness of Product , Desire to buy , Feasibility of purchase Select The Blank Question There is relatively ________ in the dressing styles of urban women as compared to the rural in past couple of years. Correct Answer More change Your Answer More change True/False Question As per scalogram analysis technique if a respondent replies positively to a difficult question he will respond positively to all questions which are simpler than the earlier question. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Market research, Regular process, Integration with decision making level. Complaint resolution mechanism, Integration with decision making level, Regular process. Marketer's challenge, Satisfaction of each customer, Satisfaction of each customer. Xerox synonymous with photocopy machine, Brand level expectation, Brand level expectation. Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Self confident , Store loyal Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Multiple Choice Single Answer

Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question Response depends upon :Correct Answer Motive , Cues , Drive Your Answer Drive , Cues , Reinforcement Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature True/False Question Attitude towards a brand is more easier to change than belief about that brand. Correct Answer False Your Answer True Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer By providing value based products Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Brand loyalty Match The Following Question Correct Answer Your Answer Formal product, Image quality etc of company, Image quality etc of company. Traditional organisation, No customer complaints handling, No customer complaints handling. Feedback, Service oriented industries, Customer benefits and experience of service. Customer orientation, Maximum customer delight, Maximum customer delight. Select The Blank Question Attitudes are ________ in nature. Correct Answer Dynamic Your Answer Dynamic Multiple Choice Multiple Answer Question In the present business scenario CB is complex due to :-

Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation Your Answer Competition , Rapid pace of innovation Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology Multiple Choice Multiple Answer Question Why marketers focus on high involvement decisions? Correct Answer Marketers assume consumers to be equally involved as they are ,They believe consumers think before they act Your Answer Marketers assume consumers to be equally involved as they are , They believe consumers think before they act Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Selective behavior Multiple Choice Single Answer Question It is the process wherein all employees of the firm are required to interact directly with customers :Correct Answer Orientation Your Answer Satisfaction Multiple Choice Single Answer Question Any communication by experts in that fields makes that communication more:Correct Answer Credible Your Answer Environment friendly True/False Question Cultural values are dynamic in nature. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Select The Blank Question ________ leads to either satisfaction or dissatisfaction to the consumer. Correct Answer Discrepancy Your Answer Expectation

Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Summated rating scale , Thurstone scale Multiple Choice Single Answer Question Changes in female purchasing roles are mainly attributed to :Correct Answer Economic and financial independence Your Answer Economic and financial independence Select The Blank Question Congruity theory of Attitudes is developed by Osgood &________. Correct Answer Tannen baun Your Answer Tannen baun True/False Question Consumers who are highly involved in product are information gatherers. Correct Answer False Your Answer True Multiple Choice Multiple Answer Question Factors affecting perceived risks about the product are :Correct Answer New product , Technologically complex , High price Your Answer New product , Technologically complex , High price Multiple Choice Single Answer Question Which method involves a detailed probing of the respondent by a specialist interviewer? Correct Answer In-depth interviewing Your Answer In-depth interviewing True/False Question The unit in which secondary data are expressed may not be the same as is required in the research project. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Reasons for rural urban disparities are:Correct Answer Low priority to agriculture , Failure of land reforms Your Answer High priority to agriculture , Failure of land reforms Multiple Choice Multiple Answer Question Types of restrictive trade practices are :Correct Answer Full time forcing , Area restriction , Predatory pricing

Your Answer Area restriction , Tie up sales , Predatory pricing Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad adapt True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer True True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Characteristics of low involvement products :Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Your Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand may/may not be evaluated afterward Select The Blank Question Consumer has a right to get redressal of ________. Correct Answer Grievances Your Answer Grievances True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer False True/False Question When the benefits of product are not clear but is an important one, then one should use ambiguous messages in ads. Correct Answer True Your Answer False Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature

Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component Multiple Choice Single Answer Question Purchase situation where purchaser does not evaluate alternate brands and price and purchases goods, is called:Correct Answer Unanticipated purchase situation Your Answer Unanticipated purchase situation

Consumer Behaviour - A3
uLIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Absolute threshold Multiple Choice Single Answer Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE AN .." :Correct Answer OBJECT Your Answer OBJECT Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Multiple Choice Single Answer

Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers Select The Blank Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 , MRTP Act , 1969 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 True/False Question Getting new customers is more economical than retaining the existing customers. Correct Answer False Your Answer False Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :-

Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology Select The Blank Question EBM model is criticised on the ground that it gives vague definition of the role of ________ . Correct Answer Influencing variables Your Answer Influencing variables Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Habit Match The Following Question Correct Answer Your Answer Smell Cosmetics and food products Cosmetics and food products Feel Paper products, fabrics Paper products, fabrics Red colour Warm and sensual Warm and sensual Blue colour Cool and friendly Cool and friendly Multiple Choice Single Answer Question Who is the ' father ' of modern consumer movement? Correct Answer Ralph Nader Your Answer Ralph Nader Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology True/False Question Super ego operates both at the conscious and unconscious level.

Correct Answer True Your Answer True Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Internal Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Summated rating scale , Thurstone scale Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer True Multiple Choice Single Answer Question Per capita household expenditure is maximum in which state of India? Correct Answer Punjab Your Answer Punjab Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold

Your Answer Absolute threshold Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Human behaviour True/False Question Print media is the most important vehicle for communication for low involvement products. Correct Answer False Your Answer False Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Your Answer Beliefs and Values Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Multiple Choice Single Answer Question Defense mechanism induces a person to unconsciously imitate behaviour of another person who has handled the conflict successfully :Correct Answer Identification Your Answer Identification Multiple Choice Multiple Answer Question Political factors affecting organisational buying are : Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Inter personal

Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Psychological risk , Physical risk Match The Following Question Correct Answer Your Answer Intuitive thinking Least price conscious Least price conscious Aggression, hunger, sex Id Id Sensing-thinking type personality Own decision maker Own decision maker Sensitive thinking Short term consideration Short term consideration Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Your Answer Coupons , Displays , Price deals Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably Multiple Choice Multiple Answer Question Disadvantages of observation survey is :Correct Answer Slow and expensive , Interpretation , Less bias Your Answer Slow and expensive , Interpretation , Less bias Multiple Choice Single Answer Question It occurs when two stimuli are seen as similar and effects of one substitute for the effects of the other :Correct Answer Stimulus generalisation Your Answer Stimulus generalisation

Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction Your Answer Informal approach , Identify record subtle reaction , Discover hidden motivation Posted by Rocky 0 comments Links to this post

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Consumer Behaviour - A2
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This method involves questioning respondents and recording their responses :Correct Answer Survey research Your Answer Questionnaire method Multiple Choice Single Answer Question He is considered the father of psychoanalysis :Correct Answer Sigmund Freud Your Answer Sigmund Freud Match The Following Question Correct Answer Your Answer Market research Regular process Regular process Complaint resolution

mechanism Integration with decision making level General level expectation Marketer's challenge Satisfaction of each customer Satisfaction of each customer Xerox synonymous with photocopy machine Brand level expectation Category level expectation Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Multiple Choice Single Answer Question What is 'Conative' component of decision making? Correct Answer Purchase decision Your Answer Purchase decision Multiple Choice Single Answer Question A Brand Evaluation that is an outcome of various factors and which creates a positive or negative attitude about the product is :Correct Answer One Dimensional Your Answer Multi Dimensional Multiple Choice Multiple Answer Question More product knowledge through advanced information leads to consumers being :Correct Answer More cost conscious , Less brand loyal Your Answer More cost conscious , Less choosy , Less demanding Multiple Choice Multiple Answer Question Characteristics of brand loyal consumers are :Correct Answer Self confident , Store loyal Your Answer Over confident , Store loyal Multiple Choice Single Answer Question Any communication by experts in that fields makes that communication more:Correct Answer Credible Your Answer Enthusiastic True/False Question The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after

independence. Correct Answer False Your Answer True Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Selling at a very high price True/False Question Perceptual vigilance helps consumers to collect more information on products about their benefits before purchase. Correct Answer True Your Answer True Multiple Choice Single Answer Question It is the systematic collection and analysis of consumer information for the purpose of effective decision making :Correct Answer Consumer research Your Answer Consumer research Multiple Choice Single Answer Question The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :Correct Answer Consumer Protection Act 1986 Your Answer Consumer Protection Act 1986 Select The Blank Question Involvement is ________ needs specific. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Match The Following Question Correct Answer Your Answer Formal product Image, quality etc of company

Maximum customer delight Traditional organisation No customer complaints handling No customer complaints handling Feedback Service oriented industries Image, quality etc of company Customer orientation Maximum customer delight Customer benefits and experience of service Multiple Choice Multiple Answer Question Today's consumers are greatly influenced by those individuals with whom they share :Correct Answer Some common traits & Values , Behavioural peculiarities Your Answer Some common traits & Values , Behavioural peculiarities , Same financial worth True/False Question Attitude towards any product/ brand has nothing to do with the final act of purchase of that product. Correct Answer False Your Answer False Multiple Choice Multiple Answer Question Marketers try to associate their product with symbols of :Correct Answer Achievement , Personal development Your Answer Achievement , Foreign brands & products , Personal development Multiple Choice Multiple Answer Question How is stimulus generalisation used for brand leveraging? Correct Answer Extension of brand under successful brand , Extension in a different product category Your Answer Extension of brand under successful brand , Extension in a different product mix Multiple Choice Multiple Answer Question Measures by government to protect the interests of consumer are :Correct Answer Expansion of public sector , Statutory regulation Your Answer Statutory regulation , Restrictive trade practices Select The Blank Question Members of the same social class show ________ Lifestyles. Correct Answer Similar Your Answer Variable True/False Question The unit in which secondary data are expressed may not be the same as

is required in the research project. Correct Answer True Your Answer False Select The Blank Question The success of consumer research depends upon the cooperation of ________. Correct Answer Public Your Answer Public True/False Question The defense mechanism works at the conscious state. Correct Answer False Your Answer False Select The Blank Question Higher ________ level helps in understanding consumer behavior. Correct Answer Sophistication Your Answer Sophistication True/False Question Brand personality is a metaphor for the emotional relationship that exists between a consumer and a brand. Correct Answer True Your Answer True Multiple Choice Single Answer Question The upper class consists of :Correct Answer Very small percent of the population Your Answer Sizeable percent of the population Select The Blank Question A social class is ________ rather than concrete with individuals able to move into a higher class or drop into a lower class. Correct Answer Continuous Your Answer Uniform Multiple Choice Single Answer Question It constitutes the moral factor of personality :Correct Answer Ego Your Answer Id Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Limen

Multiple Choice Single Answer Question If the outcome of post purchase experience is in line with the expectation, it is called :Correct Answer Positive discrepancy Your Answer Positive discrepancy Multiple Choice Multiple Answer Question The Degree measure of attitude by any person towards any object / situation is :Correct Answer How much he likes it , How much he dislikes it Your Answer How much he likes it , How much he dislikes it , How he evaluates it Select The Blank Question Organisational buyers buy products/services from ________. Correct Answer Manufacturer Your Answer Manufacturer Select The Blank Question The behaviourist theory gives little emphasis on consumer ________. Correct Answer Attitude Your Answer Stimuli True/False Question In comparison to outdoor publicity of products/ brands, electronic media is relatively becoming more important. Correct Answer True Your Answer True True/False Question Cognitive learning theory is relevant for convenience products. Correct Answer False Your Answer True True/False Question Existing laws of consumerism till date are incapable of implementing and enforcing the objectives of consumerism. Correct Answer True Your Answer True Select The Blank Question Attitudes based on ________ information are relatively easy to change. Correct Answer Ambiguous Your Answer Ambiguous Select The Blank

Question ________ leads to habitual purchasing behaviour if the consumer is satisfied with the brand over a period of time. Correct Answer Learning Your Answer Attitude True/False Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question Customer orientation includes :Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussed product Multiple Choice Single Answer Question By and Large Attitudes are :Correct Answer Interconnected Your Answer Instinctive Select The Blank Question ________ is the consumer's adaptation to an advertisement over a time due to boredom and familarity. Correct Answer Ad wearout Your Answer Ad adapt Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Posted by Rocky 1 comments Links to this post

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Consumer Behaviour - A1
LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question What is also known as subliminal perception? Correct Answer Absolute threshold Your Answer Absolute threshold Multiple Choice Single Answer Question Characteristics of Attitudes include a feature as " ATTITUDES HAVE AN .." :Correct Answer OBJECT Your Answer OBJECT Multiple Choice Multiple Answer Question Managerial approach of Consumer behavior is :Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers Your Answer Micro in nature , Cognitive in nature Multiple Choice Multiple Answer Question The components of attitude are :Correct Answer Cognitive Component , Conative Component , Affective Component Your Answer Cognitive Component , Conative Component , Affective Component True/False Question Marketing research is a part of consumer research which in turn is a part of product research. Correct Answer False Your Answer False Multiple Choice Single Answer Question Name the Primary need of Human being :Correct Answer Medicine Your Answer Medicine Select The Blank Question ________ are interested in knowing the feedback of consumers. Correct Answer Marketers Your Answer Marketers Select The Blank

Question Consumers in U.S are exposed to ________ ads in a day. Correct Answer 600 Your Answer 600 True/False Question Individuals belonging to elite professions as Civil Services, Business executives etc. are accorded same level of status as of ordinary graduates. Correct Answer False Your Answer False Multiple Choice Single Answer Question The Managerial approach in Consumer Behavior :Correct Answer Is micro level & cognitive in nature Your Answer Is micro level & cognitive in nature Multiple Choice Multiple Answer Question Various statutory regulations enforced by government are :Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 , MRTP Act , 1969 Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950 True/False Question Getting new customers is more economical than retaining the existing customers. Correct Answer False Your Answer False Multiple Choice Single Answer Question The first major reason for the companies to think differently in eighties Correct Answer Increasing competition Your Answer Increasing competition Multiple Choice Multiple Answer Question Peculiar social relations found in rural India are :Correct Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Your Answer More frequent interaction between same people , Caste influence is strong , Status determined by birth in the family Multiple Choice Multiple Answer Question Consumer behavior is based on studies of :Correct Answer Social science , Economics , Psychology Your Answer Social science , Economics , Psychology

Select The Blank Question EBM model is criticised on the ground that it gives vague definition of the role of ________ . Correct Answer Influencing variables Your Answer Influencing variables Select The Blank Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices. Correct Answer Habit Your Answer Habit Match The Following Question Correct Answer Your Answer Smell Cosmetics and food products Cosmetics and food products Feel Paper products, fabrics Paper products, fabrics Red colour Warm and sensual Warm and sensual Blue colour Cool and friendly Cool and friendly Multiple Choice Single Answer Question Who is the ' father ' of modern consumer movement? Correct Answer Ralph Nader Your Answer Ralph Nader Select The Blank Question ________has opened new avenue in collection of data in actual users. Correct Answer Information technology Your Answer Information technology True/False Question Super ego operates both at the conscious and unconscious level. Correct Answer True Your Answer True Multiple Choice Single Answer Question In EBM model, which search is required if enough information is available in the memory? Correct Answer Internal Your Answer Internal

Multiple Choice Multiple Answer Question Different attitude measuring techniques are :Correct Answer Summated rating scale , Thurstone scale Your Answer Summated rating scale , Thurstone scale Multiple Choice Single Answer Question In the early seventies companies maximized profits through :Correct Answer Mass production Your Answer Mass production True/False Question Higher the value of purchase, lengthy is the negotiation process. Correct Answer True Your Answer True Multiple Choice Single Answer Question Per capita household expenditure is maximum in which state of India? Correct Answer Punjab Your Answer Punjab Select The Blank Question Information about a new product stored in bits and pieces in consumer's mind is called ________. Correct Answer Schema Your Answer Schema Select The Blank Question Price perceptions________ influence the purchasing behaviour of consumer. Correct Answer Directly Your Answer Directly Select The Blank Question Perception of a stimulus below the conscious level is called ________. Correct Answer Absolute threshold Your Answer Absolute threshold Select The Blank Question The output of Nicosia model is ________ . Correct Answer Human behaviour Your Answer Human behaviour True/False Question Print media is the most important vehicle for communication for

low involvement products. Correct Answer False Your Answer False Select The Blank Question Nicosia model establishes a link between organisation and its prospective ________. Correct Answer Consumer Your Answer Consumer Multiple Choice Single Answer Question Attitudes are resultant of the combination of :Correct Answer Beliefs and Values Your Answer Beliefs and Values Select The Blank Question ________ gradually leads to brand loyalty. Correct Answer Habit Your Answer Habit Multiple Choice Single Answer Question Defense mechanism induces a person to unconsciously imitate behaviour of another person who has handled the conflict successfully :Correct Answer Identification Your Answer Identification Multiple Choice Multiple Answer Question Political factors affecting organisational buying are : Correct Answer Defense spending , Lobbying Your Answer Defense spending , Lobbying Multiple Choice Multiple Answer Question Factors affecting organisational buying behaviour :Correct Answer Environmental , Organisational , Inter personal Your Answer Environmental , Organisational , Inter personal Multiple Choice Multiple Answer Question Which are the varoius types of risks? Correct Answer Financial risk , Psychological risk , Physical risk Your Answer Financial risk , Psychological risk , Physical risk Match The Following Question Correct Answer Your Answer Intuitive thinking Least price conscious Least price conscious Aggression, hunger, sex Id Id

Sensing-thinking type personality Own decision maker Own decision maker Sensitive thinking Short term consideration Short term consideration Multiple Choice Single Answer Question The salt brand maximum used in India is :Correct Answer Tata Your Answer Tata Multiple Choice Single Answer Question Buying process involves the following :Correct Answer Users, Influence and buyer Your Answer Users, Influence and buyer Multiple Choice Multiple Answer Question Ways to increase low involvement product's purchase are :Correct Answer Coupons , Displays , Price deals Your Answer Coupons , Displays , Price deals Multiple Choice Single Answer Question Attitudes mean a learned orientation towards an object that provides a tendency to respond :Correct Answer Favorably or unfavorably Your Answer Favorably or unfavorably Multiple Choice Multiple Answer Question Disadvantages of observation survey is :Correct Answer Slow and expensive , Interpretation , Less bias Your Answer Slow and expensive , Interpretation , Less bias Multiple Choice Single Answer Question It occurs when two stimuli are seen as similar and effects of one substitute for the effects of the other :Correct Answer Stimulus generalisation Your Answer Stimulus generalisation Multiple Choice Single Answer Question Automotive manufacturers in India are concentrated in which place? Correct Answer Chennai Your Answer Chennai Multiple Choice Multiple Answer Question In depth interviewing tech of consumer research is known for :Correct Answer Informal approach , Appropriate questions , Identify record

subtle reaction Your Answer Informal approach , Identify record subtle reaction , Discover hidden motivation