"C0NS0NER SATISFACTI0N 0F 0SINu L.C.B T .

v IN S0RAT CITY"

BRCN C0LLEuE 0F B0SINESS ABNINISTRATI0N

1) Name of the Industry: - LCD TV

2) Introduction of the industry:-
LCD televisions produce a colored image by selectively filtering a white light. The light is
typically provided by a series of cold cathode fluorescent lamps (CCFLs) at the back of
the screen, although some displays use white or colored LEDs instead.
Millions of individual LCD shutters arranged in a grid, open and close to allow a metered
amount of the white light through. Each shutter is paired with a colored filter to remove
all but the red, green or blue (RGB) portion of the light from the original white source
3) Title of the project:-
Consumer awareness & satisfaction of using L.C.D T .V in Surat city
4) Statement of problem:
To identify the usage, market demand, market position, market potential and selling
capacity of consumer awareness & satisfaction of using L.C.D T .V.
5) Scope of the study:
Customer satisfaction level can be known from this study and find out barriers. Market
potentiality can also be judge from this study. Company can improve the market share
through satisfaction of customer.
6) Introduction of topic:-
My project topic is market potential for consumer awareness & satisfaction of
using L.C.D T .V. Market potential analysis is a primary analytic service performed by
Mapping Analytics. We have the people, experience, tools, and data required to perform
sophisticated and accurate market sizing.
"C0NS0NER SATISFACTI0N 0F 0SINu L.C.B T .v IN S0RAT CITY"

BRCN C0LLEuE 0F B0SINESS ABNINISTRATI0N
Market potential is the limit approached by market demand as industry
marketing expenditures approach infinity for a given marketing environment. What is the
market potential, market demand and selling capacity of CONSUMER AWARENESS &
SATISFACTION OF USING L.C.D T .V. is to be studied.
7) Objective of the study:-
To find out customer performance and expectation.
To know customer behavior, habit. attitudes toward L.C.D T.V
To understand the position of the competitors
To determine customer satisfaction level of L.C.D T.V
To know the reason why customer buy L.C.D T.V
To know the purchasing criteria of customers
8) Significance of the study:
To know the market potential & market demand of CONSUMER AWARENESS &
SATISFACTION OF USING L.C.D T .V in Surat city.
9) Research process:-
1) FORMULATING THE RESEARCH PROBLEM:-
It is very first and most important step will apply in research process because,
poorly will defining problem will not yield useful results. For my project, the selected
basic problem is to study the Market potential for CONSUMER AWARENESS &
SATISFACTION OF USING L.C.D T .V.
2) RESEARCH DESIGN:-
The research design is the blue print of the study. A research design will be
logical and systematical planning and it will help directing a piece of research.


"C0NS0NER SATISFACTI0N 0F 0SINu L.C.B T .v IN S0RAT CITY"

BRCN C0LLEuE 0F B0SINESS ABNINISTRATI0N
3) DETERMINING SOURCES OF DATA:-
After research design will have been selected, the other important step will
be collecting the required data. There are two types of data:
Primary Data.
Secondary Data.
For the purpose of the study, primary data will be collected by directly
personal interview of the respondents to collect their view about the purchasing factor.
There are some secondary data collected from Internet, websites,
magazine to collect the proper information and the industry details of CONSUMER
AWARENESS & SATISFACTION OF USING L.C.D T .V..
4) DETERMINING SAMPLING DESIGN AND SAMPLING SIZE:-
When I will have been decided to carry out a filed survey, I will have to
decide whether it will to be a census survey or sample survey. I will be selected a
sample survey for my research as it will a overwhelming advantages over a census
survey and it will not possible for me to meet every and each person of Surat city as it
has population something around 35 to 40 lack.

Sample size:
In sample size I will be taking 100 samples as a sample size.
5) ORGANIZING AND CONDUCTING THE FIELD SURVEY:-
After selection of sample size and sample method, I will be going for a field
survey. I will be collecting required data by filing up the questionnaire from various
respondents.


"C0NS0NER SATISFACTI0N 0F 0SINu L.C.B T .v IN S0RAT CITY"

BRCN C0LLEuE 0F B0SINESS ABNINISTRATI0N
6) PROCESSING AND ANALYSING THE COLLECTED DATA:-
When I will complete my field survey, I will be processing the collected data
and analyze it in a systematic manner so as I will derive results from it. In order to
derive meaningful outcomes from the data, I will form the data in a tables and than use
various statistical tools and interpret the data as it will shown in the chapter of findings
and analysis of data.
7) PREPARING THE RESEARCH REPORT:-
After data will have been tabulated, interpreted and analyzed, I will prepare my report
embodying the findings of my research study and my recommendations.
10) Reference period:-
Two Months (1
st
January, 2010 to 1
st
March, 2010)

11) Sources of data:-
(1) Primary: - Questionnaire
(2)Secondary: - Marketing management-Philip kotler
12) Sampling plan:-
Sample area: Surat city.
Sample unit: 100.
Sample Method: Simple random sampling.
Sample size can be defined on the basis of pre-testing of 10 samples after pre-
testing of 10 persons; I have got 60 % as favorable cases & 40 % as unfavorable cases.
13) Tools of gathering data:

1. Primary data :-
i. observation
ii. Questionnaires
"C0NS0NER SATISFACTI0N 0F 0SINu L.C.B T .v IN S0RAT CITY"

BRCN C0LLEuE 0F B0SINESS ABNINISTRATI0N
iii. Survey
b. Personal
2. Secondary data :-
i. Website
ii. Magazines, browsers & Newspaper.
iii. Past records & current records.
14) Limitations of the study:-
A good report describes and explains the results derived at through the study. As a
result, whatever limitation occurs in the study, also creep into the report and become the
limitations of the report. In Short, it can be said that a study is as accurate as the
limitations of its study. Every project has its own limitations and so did mine. I have
listed a few of the limitation of my studies below:
1. The survey was limited only to the physical boundaries of the city of Surat and
there by limited in the population studied.
2. The time period of the survey being only two months, it was not possible to
conduct a highly in-depth and detailed study, which in turn might affect the
findings.
3. Different people have different thought process and different attitudes. As a
result, their manner of answering the questions of the study differs. Therefore,
the answers received were sometimes good while sometimes they were
negative.
15) Conclusion:-
L.C.D T.V is more useful watching not effect to the eyes also. Market potential of
L.C.D T .V. is very good and affordable and image reputation is more effected is growing
by time to time.