PGDM

Marketing

2011

Shell
Company History And Product Introduction
Manish Kelkar, 120 Lokesh Singh, 146 Devesh Dutt Mathur, 55 Chandana Rayachoti, 41 Aniket Sengar, 47

P r o d u c t a n d B r a n d M a n a g e m e n t

 Overview Shell is a global group of energy and petrochemical companies. Shells headquarters are in The Hague, the Netherlands, and the Chief Executive Officer Peter Voser heads the organization. The parent company of the Shell group is Royal Dutch Shell plc. which is incorporated in England and Wales. Shells strategy seeks to reinforce their position as a leader in the oil and gas industry in order to provide a competitive shareholder return while helping to meet global energy demand in a responsible way.

M ajor Strategies In Upstream Shell focuses on exploring for new oil and gas reserves and developing major projects where their technology and know-how adds value to the resource holders. In Downstream Shell emphasizes on sustained cash generation from their existing assets and selective investments in growth markets. About Shell Lubricants The term Shell Lubricants collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shells portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube. Shell has leading lubricants research centers around the world: in Germany, Japan, UK, and the US, plus a new presence in India. For the fourth consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2009 than any other company in the world, with a 13% share of the market in volume terms (source: Kline & Company report: Competitive Intelligence for the Global Lubricants Industry, 2009 - 2019). Shell makes and sells more than 3,000 different lubricants to meet customer needs. Here are just a few of the products Shell manufacture to keep the machines going. Product Application Fam ily Product Application Compressor Oil Gears Oil Heavy Duty Engine Oil Hydraulic Oil Industrial Greases Power Engine Oils Turbine Oil Product Family Shell Cornea Shell Omala Shell Rimula Shell Tellus Shell Industrial Greases Shell Argina Shell Turbo

 About Shell Lubricants India

Shells presence in India goes back about 80 years, when it operated in the country as the pioneering oil distribution company, Burmah Shell. Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants India operations demonstrate Shells long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax. Shell Tellus Oils: Shell Tellus are premium performance minerals based hydraulic fluid formulated with patented Shell additive technology in combination with high quality base oils to meet the requirement of a wide range of industrial and mobile hydraulic applications. Shell Tellus Oils provides numerous performance features and benefits, which allows the end users to maximize their hydraulic systems reliability and efficiency. Oils are formulated to undergo ultra-fine filtration, which is essential in todays hydraulic systems.

Applications: Industrial Hydraulic Systems Mobile hydraulic fluid power transmission systems Circulating Oil Systems General machine lubrication Latest Quarterly Results

 References: http://printfu.org/read/shell-tellus-oils-cc89.html?f=1qeYpurpn6Wih-SUpOGul66nh7- 3u7HAiLm1vrXDxygjjbS1u8mHr9ufoqyL4uiIsOCfnaCwh97d2OTf2b7Ey- HSh6fisJauisuSrdyoqp2vj83g4- afo5fS2d6W4eTL2N3X29PryOjbk9Ph1p241dji0tHd6tijoZWk0bmyx5PJsrG4xMmKppi0ub6OoK ScrZvV0NWYoPE http://www.shell.com/home/content/ind/products_services/ http://www.businesswireindia.com/PressRelease.asp?b2mid=27526 http://www.superbrands.com.pk/company-profiles/Shell.pdf