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PREPARED BY

CLASS ACADEMIC YEAR ROLL NO SEAT NO GUIDED BY COLLEGE

: -

Ravi H. Pokar
2007-08 32

: - T.Y.B.B.A. : : : : - MR. KULDEEP JOBANPUTRA : -

R.P. BHALODIA COLLEGE SAURASHTRA UNIVERSITY

SUBMITTED TO : -

plus com

DECLARATION
I, the undersigned, Ravi Pokar, a student of T.Y.B.B.A. hereby declare that the project work presented in this report is my own work and has been carried under the supervision of Mr. KULDEEP JOBANPUTRA of Shri R.P. BHALODIA COLLEGE, RAJKOT. This work has not been previously submitted to any other university for any other examination.

Ravi Pokar

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ACKNOWLEDGEMENT
It is a matter of great pleasure and satisfaction to present the report of project work undergone at Shyam Motors on customers awareness of Quick Bike I own a deep sense of gratitude to all the members of Shyam Motors especially Mr. Bharatbhai (Sales Manager) of Shyam Motors to give me permission for making Marketing Research on customer awareness of Quick Bike. I cannot complete this report without the Kuldeep Jobanputra. Finally, I could also like to be thankful to my friends, family members and each and every person who has helped me directly or indirectly while preparing this report,

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PREFACE
Practical study plays a vital role in the field of education. It has been introduce for the student to get practical knowledge along with the theoretical knowledge. How management principles are implemented in business can only be know through practical study, through visit. Student can be very well become aware about industrial environment like problem and opportunities. According to the above reviews, our Saurashtra University has included practical training of any industry & viva of it as 8 th paper. I have preferred Quick Bike, Rajkot for the same. I had prepared Marketing Research Reports on Comparative Analysis of Quick Bike. It was really a nice experience for me to do research work on Battery Operated Bike.

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Index
Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Particulars History of Automotive Sector in India Introduction of E-Bikes Reasons for the need of E-Bikes General Information Marketing Department Research and Methodology Research Analysis and Findings Questionnaire Analysis Limitation of study SWOT Analysis Suggestion Conclusion Bibliography Page no. 6 7 8 9 17 25 37 38 40 49 50 53 56 57

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HISTORY OF AUTOMOTIVE SECTOR IN INDIA


Initially there was a period when people use to have Bicycle to transportation purpose. But it was taking more time and energy. Due to that work could not be done in time. Then after with the passage of time, requirement of the quicker source of transportation became very strong. Therefore petrol-operated vehicles came into the existence. It was taking less time and energy as compared to the bicycle. However quicker and bigger source of transportation was the requirement of the business. Therefore trucks, tractors etc. were introduced. Now days, automotive sector got the very much importance in each and every countries growth and development.

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Introduction of E-Bikes
The design of the e-Bike is simple and free of clutter. There is no emission of smoke or noise and is absolutely pollution-free. There is no need for kick starting, driving license, number plates or registration. To start the e-bike, insert the key in the switch and turn anti clockwise. Display panel lights up to show readiness. The bike can be used in 3 modes. You can use 'Pedals only' 'Electric only' or 'both' to suit your riding comfort as well as journey requirement. Speed is controlled using the throttle on your right hand grip. While climbing up slopes or negotiating head winds, a combination of pedal and electric power is ideal. Switches that control the horn button, front indicators and headlight are provided beside the left-hand grip of the handlebar. You can travel up to 30 kilometers between charges on 'Electric only' and 50km with Pedal assistance. The charging time is 6-8 hours. For safety, reflectors are provided in the front and rear, in addition to the bright headlight and effective braking system. The motor power is cut off when both front and rear brakes are applied. When stopping to park, remove the key from the battery switch. Always remember to check the battery level and tyre pressure before riding.

Reasons for The Need of Electric Bikes


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Generally, the company is targeting the youngsters and working women for these bikes. Company officials say that the vehicles are environment-friendly and are gearless. No driving license is required for these vehicles. Bicycles are the most energy-efficient ground transportation vehicles on the planet. Adding electric-assist to bicycles helps to extend their range and practicality, particularly with regard to hilly terrain, longer distances, or for people with limited mobility or strength. Electric bikes are simple, safe vehicles that offer many advantages for commuting and personal transportation. They are quiet, efficient and not harmful to the environment. Current models offer range and performance that makes them practical vehicles for commuting, and trips under 30km. The availability of a 'green' transportation alternative like an electric bike reduces the number of automobiles on the road and lowers our collective greenhouse gas emissions - definitely an advantage in meeting our Kyoto commitments. These vehicles should not be confused with mopeds. Mopeds require insurance and registration, and have many design and operational features that are inconsistent with electric bikes.

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CONTENT
Sr. No. 1. 2. 3. 4. 5. 6. Particulars History and Development Project at glance Sizes and form Number of products Main Objective Future plane Page no. 11 12 13 14 15 16

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HISTORY AND DEVELOPMENT


The history of shyam motors is very interesting. In 2005 Mr.Mehta visited Indus industry, which is one unit of Electrotherm Pvt.Ltd., for dealership of Yo Bikes. But Mr. Mehta no satisfies with quality aspect of Yo Bikes. And also has some thought of manufacturing bike in India only. So, he purchase different battery operated bike for research, at that time Maganbhai, great founder of infrastructure, met and shown keen interest in this type of project and also give preference of Mr.Bharatbhai, Who has already done research work of Battery operated bike in his own bike. Ultimately, Bhupatbhai, Maganbhai and Bharatbhai met in 2006 and decide to provide fully maintains free Battery operated bike to the Rajkot people with excellent after sales service purpose. Thus, they launch two models namely Quick Run & Quick Way marketed by SHYAM MOTORS and manufactured by Divya traders.

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PROJECT AT A GLANCE
NAME ADDRESS ::Shyam Motors Kothariya Main Road, Opp. New Shubhash Nagar, RAJKOT-360 002. PHONE. NO. FAX E-MAIL ID PIONEERS OF THE UNIT ::::0281-2366111 0218-2368844 shyammotor@rediffmail.co (1) Bhupatbhai Mehta (2) Maganbhai sardhara (3) Bharatbhai Aradeshna 2007 Production as well as Marketing 1st April to 31st March 8 a.m. to 8 p.m. Sunday 45 A Nature Friendly Concept

YEAR OF ESTABLISHENT LINE OF ACTIVITIES ACCOUNTING YEAR WORKING HOUR WEEKLY OFF TOTAL EMPLOYEES SLOGAN

:::::::-

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SIZE AND FORM OF THE UNIT


The industrial unit is mainly divided into three sizes.

Large-Scale Unit
The unit whose investment in fixed assets & current assets is more than 50 corers is known as large-scale unit.

Medium Scale Unit


The unit with investment in fixed assets & current assets is between 10 to 50 corers is known as large-scale unit.

Small Scale unit


The unit with investment in fixed assets and current assets between 1 to 10 corers is known as small-scale unit. It can be known from the investment, number of workers and power utilized by the company. Considering all the factors SHYAM MOTORS is categorized as SMALL SCALE UNIT.

FORM OF ORGANIZATION

Sole proprietor ship Partnership firm Private limited company Public limited company Joint stock company

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So far as this company is concerned as Partnership firm.

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PRODUCT OF A COMPANY
Mainly under the production unit of shyam motors, Divya traders produced two type of models of battery operated bike. (1) Quick Run (2) Quick way

* Colours available in Quick Run


1. Black 2. Standard silver 3. White 4. Orange 5. Pink Metalic 6. Red Metalic

* Colours available in Quick Way


1. Black 2. Standard silver 3. Pink Metalic
4. Red Metalic

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Main Objective
Every business unit having goals & objectives behind its establishment. It is the first stage when promoters are think objective and than organize and establish business unit. Every firm having objective is to be earn profit by exchange product with price or by providing various service. Quick Bike having also a main objective of earning profit but they have also other reason behind establishment. Like, (1) Pollution Free Environment (2) After Sale Services (3) Maintenance free

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FUTURE PLAN
Companys future plan is to develop transgenic varieties by way of producing full components of bike in India only. Right now the production is taking place out side India for that reason only cost of bike is increasing. The development of the machinery for production unit is on working. So company has great desired goals to be achieved.

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CONTENT
Sr. No. 1. 2. 3. 4. 5 Particulars Introduction Market Segmentation Pricing policy Organization Structure Competitor Page no. 19 20 21 22 23

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INTRODUCTION OF MARKETING
The marketing philosophy of business assumes that an organization can best service, prosper and profit by identifying the needs of its customers. Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of customers on whom the organization depends. Customers needs are the starting point for all marketing activity. Marketing managers try to identify these needs and develop products, which will satisfy customers needs through and exchange process which identified anticipates and supplies customer requirements efficiently and profitability. As a business philosophy, marketing puts customers at the center of all the organizations considerations. Marketing is so basic that it cannot be considered as separated function. It is the whole business seen from the point of view of its final result, which is from the customers point views, Marketing is the process of planning and executing the conception pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individuals and organization goals

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MARKET SEGMENTATION OF COMPANY

(1) City or metro (2) Demographic age (3) Family life cycle (4) Gender (5) Income group (6) Occupation

: : : : : :

City 10 year and above young female>male 1,20,000 to 1,50,000. students, housewife, Businessmen, professor, Newspaper vendor etc.

(7) Social class (8) Life style (9) Personality (10) Behavioral Occasion (11) Benefits (12) User status (13) Redlines stage

: : : : : : :

lower- middle, middle-middle. traditional as well as modern Simple regular maintenance free, speed No noise & air pollution. regular user not aware but interested

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Pricing Policies
Price is only element in marketing mix that creates sales mix that creates sales revenue, the element of costs. Price is the powerful marketing instrument. As a marketing weapon, pricing is the big run. Pricing a product is one of the most important and critical areas in marketing management. A price policy is the standing answer of the firm to recurring problem of pricing. We have to consider two factors, which almost effect to the cost of production. That factor effect to the price directly or indirectly.

Internal Factor: This factor mostly effect to the price of production. In that marketing, objectives like profit, marketing mix, strategy, cost, organization consideration etc. are included.

External Factor: These are the factors, which effects to the price from outside of the organization. It includes nature of market, demand, competition, government policy, cost etc.

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Organization Chart
Branch Manager Branch Manager

Marketing Marketing Manager Manager

Sales Sales Manager Manager

Sales Executive

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COMPETITORS
Competitors in business terms mean existing of one or more than one rival in the Market. In other words, it means that a particular producer or service provider does not have a monopoly of his product or service in the market. Competition is beneficial to both the producers as well as consumers, if it is healthy. It helps the consumers because it does not allow the exploitation of consumers by way of unreasonable and excessive pricing. Thus, the existence of competition ensures fair trade in the market to a greater extent and consumer can get good quality product at reasonable price. There are different competitor of Quick Bike which is as follows. Main Competitors of Quick Bike : 1) Yo Bike 2) Power Bike 3) Oreva 4) Hero 5) Value 6) my e-bike 7) Mark 8) Matrix 9) Ninja 10) Snappy

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Promotional Activities
At the time of launching Quick Bike in Rajkot, the following promotional activities were carried out, from which some are also continuing. Hording Newspaper ad Tie up (Event, sanj samachar, akila) Road show Umbrella Ti-short etc. Also providing information through mail & literature through field workers of the company.

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CONTENT
Sr. No.
1 2 3 4 5 6 7 8

Topic
Introduction Statement of Objective Market Segmentation Research Methodology Research Procedure Objective of Study Sources of Data Formation of questionnaire

Page no.
27 28 30 31 33 34 35 36

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INTRODUCTION
For any organization the internal analysis and the external analysis are very much important for survival and growth in Market. The internal analysis consists of work environment, labour force, productivity, source of finance etc. that can be analyzed through post records available in organization. But a part from internal analysis, the analysis from market environment is very much important. But such analysis of market is not an easy task. It is required a lot of hard work and it is also a time-consuming process. But still to survive in the market, every organization has to go through such research process. According to Philip Kotler, Marketing research is a systematic problem analysis, Model building and fact finding for the purpose of improved decision making and control.

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STATEMENT OBJECTIVE

My statement objective is that, to know the Consumer awareness of Rajkot, bike user regarding the awareness aspects. Therefore, I find out the reason from the bike user, that why they are not use Quick Bike and what types of problems are affected in non awareness about the battery operated bikes The research on the topic called Consumer awareness of Quick Bike at Shyam Motors. Is done by using random sample & under the head of simple random sampling.

Hypothesis

Ho = Consumer awareness is not the main focus of Shyam Motors


H1 = Consumer awareness is the main focus of Shyam Motors

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MARKET RESEARCH AND MARKETING RESEARCH


Market Research
Market means actual and potential customers. Market research is the systematic and intelligent investigation or study of who, what, where, when, why and how of actual and potential buyers. It deals with research on customer demand. Market research is primarily concerned with investigation, analysis and measurement of market demand.

The following items of study and analysis are included: Size of the market Geographic location of customers Demographic description of customers Market segmentation on the basis of age, income, education, etc. Analysis of market demand Sales analysis by customer, services products Customers need, wants, habits and behavior Dealers wants and preferences

Marketing Research:
Marketing research is the systematic gathering, recording & analysis of the data about problem related to the marketing of gods & services. Market information is required for companys growth. By providing right information, it helps company to take right decision. Marketing research is the systematic design, collection, interpretation & reporting of information to help marketers to solve specific marketing problem or advantage of marketing opportunities.

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MARKET SEGMENTATION
Market is divided in to various segments related to different environments like demographic, geographical, psychological, etc. My market segmentation is a psychological segmentation. My area is only Rajkot city. Samples of my research are peoples of following blocks: Education with awareness Age structure Mentality Personality Life style User status

Those above all componential factors are sample of my research topic Consumer awareness of Quick Bike at Shyam Motors.

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RESEARCH METHODOLOGY
1) SAMPLING UNIT:The target population was divided in to two segments i.e. bike user and dealers. Things like needs, its fulfillment and suggestions of all segments were collected for making this research success.

A)

SAMPLE SIZE
How many people should be surveyed? About 80 from different segment i.e. bike user and dealers were taken as a

sample size. As we know that large sample gives more reliable data, but here because the population was divided in two segments such thing was made possible.

B) SAMPLING PROCEDURE
How should the respondents be chosen? During my training days, we have divided the total time of training as per the requirement. It means in any concern segment. It population is high the more time was research for it.

C)

PROBALITIY SAMPLE
SIMPLE RANDOM SAMPLE

Every units of the population has an equal chance of selection.

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STRATIFIED RANDOM SAMPLE

The population is divided into mutually exclusive group. (Such as age groups), and random sample are drawn form group.

CLUSTER (AREA) SAMPLE

The Population is divided into mutually exclusive group. (Such as city blocks), and the researches are draws a sample of the groups to interview.

D)

NON-PROBABILITY SAMPLE
CONVENIENCE SAMPLE

Tab researcher selects the most accessible population members.

JUDGEMENT SAMPLE

The researchers select population members who are good prospects for accurate information.

QUOTA SAMPLE

The researcher finds and interviews a prescribed numbers of each of several categories. The research on the topic called Consumer awareness of Quick bike in Rajkot at Shyam Motor is done by using random sample & under the head of simple random sampling.

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RESEARCH PROCEDURE

DEFINING THE PROBLEM

DEVELOPING THE RESEARCH PLAN

COLLECTING THE INFORMATION

ANALYSING THE INFORMATION

PRESENTING THE FINDINGS

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OBJECTIVE OF STUDY
When any students are preparing the project report so its behind the particular reason. When any students are studying in graduate level or postgraduate level, so its main objective is getting knowledge in theoretical and practical particular in BBA & MBA. Project report is very useful for getting practical knowledge. The company gives practical knowledge. Theoretical knowledge is not necessary and also everywhere practical knowledge is not necessary, but according to me practical knowledge is giving knowledge of present time and future time; this is more useful for making good career.

MY MAIN OBJECTIVES ARE AS FOLLOWS::1) 2) 3) 4) 5) To make aware about the Quick Bike. To know the peoples viewpoint about company. To make aware about the models of Quick Bike. To know about the features of the Quick Bike. To know about the opinions of the people about the companys

after sales service. 6) To make aware about the Quick Bike is the first production of

Saurashtra.

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DATA COLLECTION & SOURCES OF DATA


Once the research design or plan is finalized, the researcher will collect the data. Mainly there are two sources of data collection

Primary data Secondary data

Primary Data
The data, which is collected for the first time from the respondent, called primary data. It is generally gathered for a specific purpose for a specific research project. It is gathered through the use of sampling.

Second Data
The data, which is already collected by another one or which is already, exist where is called secondary data.

Primary data collection

Observation Personal observation Mechanical observation

Survey Mail survey Telephone survey Personal survey

Secondary data Collection

Internal sources Records Mktg. data bank

External Sources Reports Periodicals

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FORMATION OF QUESTIONNAIRE

The questionnaire was design keeping a view to the data sorting for the fulfilling for the objective of research study. The wordings of the question are kept simple to generate the desire response. The questions are framed in such a way that it creates the interest in customers to quick response. I design my questionnaire based on certain parameters: Indian electronic bikes performance point of view. Customers point of view. Companies product & service point of view.

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Shri R.P.Bhalodiya College, Rajkot


QUESTIONNAIRE MARKETING RESEARCH ON CONSUER AWARNESS

OF QUICK BIKE

Instruction:1. This research is for education purpose only. 2. Please tick marks in the appropriate box only. 3. Please fill up only those questions whichever you know. (1) Name: - __________________________________________ (2) Address: - ________________________________________ ________________________________________ ________________________________________ (3) Phone no.: - (R) _______________ (O) _______________ (M)____________________ (4) Gender: - Male (5) Age group: - Less than 18 18 to 25 (6) What is your occupation? Business Man Professional Service Person (7) Do you have any Bike/Moped? Yes No (8) If yes, which bike/ Moped ______________________________ (9) Are you satisfied with your bikes /Mopeds performance? Yes Yes No No (10) Do you aware about Battery operated bike? Student House Wife Female 26 to 40 Above 40

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(11) If yes, do you aware about Quick Bike? Yes No

(12) If yes, how do you come to know about Quick Bike? News Paper Advertisement Relatives Showroom visit Others

Friends (13) Do you know there are two models Quick Run and Quick Way? Yes Quick Run Yes Special features Hydraulic Suspension Water Proof Anti theft lock system Child Seat Ground Space Yes No No Quick Way No General features No Air Pollution No Voice Pollution No Fuel No Registration No Maintenance (14) If yes, which model more you see on the road? (15) Do you aware about the Power Break System of Quick Bike? (16) Do you aware about the following features of Quick Bike?

(17) Do you know that Quick Bike is the first production of Saurashtra? (18) Would you like to give any suggestion? _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________

THANK YOU

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ANALYSIS
Que. Gender: Male Female

Findings Gender Male Female Total Respondents 45 35 80 % Of total respondents 56% 44% 100%

Gender

Female 44%

Male 56%

Male Female

Analysis:
From the above chart, it is clear that the percentage of male is 56% and female is 44%. So, Male is more than the Female.

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Que. Occupation? Business Man Professional Service Person Findings: Student House Wife

Occupations Businessman Students Professional House-wife Serviceperson Total

Respondents 12 25 13 20 10 80

% Of total respondents 15% 31% 16% 25% 13% 100%

Occupation

13%

15%

Businessman Student Professional

25% 31% 16%

Housewife Service person

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Analysis:
From the above charts, it can be seen that in the sample number of students are more because students use the battery operated bikes more. In the Housewife and others use it more. Businessmen use it very less as they have to carry weight with them.

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Que.

Do you aware about Battery operated bike? Yes No

Findings:

Yes/No Yes No Total

Respondents 75 5 80

% Of total respondents 94% 6% 100%

No 6%

Yes No Yes 94%

Analysis:
From the above chart, we can say that a percentage of people who are aware about the Battery operated Bike i.e. 94%& a people who are not aware about the Battery operated Bike i.e. 6%.

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Que. If yes, do you aware about Quick Bike? Yes Findings: No

Yes/No Yes No Total

Respondents 35 40 75

% Of total respondents 47% 53% 100%

No 53%

Yes 47%

Yes No

Analysis:
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From the above chart, we can say that most of the people are not aware about the existence of Quick Bike. So it shows the lack of promotional activities. Only 47% people aware about the Quick Bike & 53% people is not aware about the Quick Bike.

Que. If yes, how do you come to know about Quick Bike? News Paper Advertisement Relatives Friends Findings: Showroom visit Others

Medias News paper Relatives Friends Showroom visits Others Total

Respondents 12 12 05 03 03 35.

% Of total respondents 34% 34% 14% 9% 9% 100%

9% 9% 14% 34% News paper Relatives Friends Showroom visits Others

34%
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Analysis:
Most of the customers from total customers are come to know about Quick Bike from News paper, friends and relatives while less customers are come to know about from showrooms visits. Que. Do you know there are two models Quick Run and Quick Way? Yes No

Findings:

Yes/No Yes No Total

Respondents 25 10 35

% Of total respondents 47% 53% 100%

29% yes no 71%

Analysis:
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35 person aware about the Quick Bike but from them only 71% knows there are two models Quick Run and Quick Way. While 29% doesnt know there are two models Quick Run and Quick Way.

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Que.

Do you aware about the Power Break System of Quick Bike? Yes No

Findings:

Yes/No Yes No Total

Respondents 20 15 35

% Of total respondents 57% 43% 100%

43% 57%

yes no

Analysis:
From the chart we can say that 35 person aware about the Quick Bike but from them 57% knows there is a power break system of Quick Run and Quick Way. While 43% doesnt know there is a power break system of Quick Run and Quick Way.

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Que.

Do you know that Quick Bike is the first production of Saurashtra? Yes No

Findings:

Yes/No Yes No Total

Respondents 15 20 35

% Of total respondents 57% 43% 100%

43% 57%

yes no

Analysis:
From a taken sample, it was found that 57% people are not aware about the company. So this company is required to create the awareness.

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Que.

Would you like to give any suggestion?

Suggestion
(1) Company should give more advertisement. (2) Company should try to increase the carrying capacity. (3) Company should decrease their bikes price. (4) Company should give dealership for expand their business.

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LIMITATIONS OF STUDY
Sample size of 80 units can not give accurate conclusion regarding customer awareness. This research is done only for the customers of Rajkot only not for the customers of other cities of Gujarat or India. Research works, analysis, interpretation and finding are influences by time and money constrains There may be possibilities for Bias or dishonesty on the part of respondents Sometimes, customers are not so much aware regarding each and every question of questionnaire, at the time of filling up questionnaire.

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SWOT Analysis
SWOT analysis is a tool for auditing an organization and environment. It is the first stage of planning and helps marketers to focus on key issues. Once key issues have been identified, the feed into marketing objectives. SWOT stands for,Strengths, Weakness, Opportunities, Threats.

- Strengths and Weaknesses are internal factor. Opportunities and threats are external factor

Strengths:
(1) Indias first number Power Break System (2) Cheaper price than competitor (3) Longer Battery life than others (4) Lower Maintenance cost as compared to others. (5) High speed as compare to all competitors. (6) Good after sales services provided by the company. (7) Good Market image.

Weaknesses:
(1) Less awareness in the market (2) Less advertisement cost (3) No dealership Network (4) Good experienced staff but not the professional people in the staff

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Opportunities:
(1) Good Market Potential (2) Dealership in various cities can be given (3) Higher Skilled and experienced people can be hired (4) Good future support from advertising media

Threats:
Changes in government policies and its rules & regulations regarding battery-operated bikes can disturb the routine work.

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SUGGESTION
Proper place should be decided for main office and service station. Advertisement and promotional activities should be done to create awareness. Speed of the bikes should be increased. Company should take care in the internal disputes. It should communicate with public & keep the public in touch.

Thus, above all suggestions can be recommended to the company for its rapid development.

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CONCLUSION
By this Research & visit this unit I concluded that this unit is one

of the successful and large units. It has been progressing by leaps and bounds. The relationship between staff members and management is admirable. So all these positive points will lead this unit on the path of the success and wish that company can progress day by day. As automotive industry got very much importance in total growth of the country, I wish QUICK BIKES also got the same importance in the industry.

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BIBLIOGRAPHI
Marketing Management - Philip Kotler Marketing Management - S.A.Sherlekar
Web site :www.autosector.com www.ebikes.com

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