INTRODUCTION TO THE STUDY

Consumer preference is an ultimate aim of all economics activities. Consumers are the largest economic groups who are affected by public and private economic decision. Consumer satisfaction is an ultimate aim of any business. Both survival growth of business depende on consumer satisfaction. The consumer preference is a relationship between the consumer expectations and the products performance. If the product matches expectations, the consumer is satisfied. If exceeds them, the consumer is highly satisfied. If it fall shorts, the consumer is dissatisfied. A satisfied consumer is more likely 40 purchase products more the next time and will say good things about the product to other. According to a satisfied consumer is our best advertisement. The marketing system goals should be to maximize consumption. Consumer choice or satisfaction, the marketing system goals should be to maximize life quality. Add life quality means not only the quality and of consumer goods and service but also the quality of environment. Consumer preference deals with the characteristic of human behaviour. Marketing belongs to human behaviour as it deals with buying decision. The advertisement copy writer has to study psychology deside human behaviour respect of satisfaction of his wants. In a market, consumer is considered to be a king. Their needs and wants are unlimited consumer preference. The preference depends upon the nature of consumer. The consumer once purchases a product, if it

give satisfaction to him again to him again he gives preference to the same product. Producer should fulfill needs and wants of consumer. They are expecting quantity and less price form producers. If the producer cannot give satisfaction to the consumers they will buy others product. The growth of business depends on consumer satisfaction. The consumer expectation is changing day to day. Infect, consumer preference do not change the preference of consumer. t is in inducement activities. Like gift, advertisement etc..., hence the consumer preference are not constant.

OBJECTIVES

1) To Know the Socio economic factor

2) To evaluate the consumer preference to wards air conditioner. 3) To identify the ways to improve its service
4) To identify the best and competitive brand it the Bhavani sector

SCOPE
1) This study is conducted to meet the preference and problem of the customer. 2) This study about the durability of the product in customers point of view. 3) This study helps to know the factors that influence the consumer to buy the product. 4) The expectation of the customer to change the products features and factors is to be studied. 5) The scope of study was Confined to Bhavani town only for 100 respondents only. 6) The study will be useful for the Company to make necessary change in price, service & Promotional activities.

INTRODUCTION As far as life is concerned, it is getting very hard to survive in this world. The temperature of the world is increasing day by day and that is why it is hard to survive and live in this heat. Air conditioner is becoming an essential part of life. Air conditioner provides a lot of comfort and helps to survive in the hot and scorching weather. It is the air conditioner that can really provide cool and fresh air to the people, and they can really feel lot of comfort and relaxation due to the change in atmosphere. Air conditioner is a machine used to produce cooling. There are many types of air conditioners, like window air conditioner, automobile air conditioner and split air conditioner. For cooling big shopping plazas, central air conditioner systems are used. There are five basic parts of an air conditioner, which are compressor, heat exchanging pipes of outside unit, refrigerant and expansion valve, with heat exchanging pipes of inside unit. The working of the air conditioner resembles extensively with the refrigerators. The major difference between these two is that, the refrigerator can cool a small and reserved insulated space inside it, but the air conditioner is capable of providing cooling to the entire room or a whole house. In fact, it is destined to do so. Air conditioner uses a chemical that converts from a gas to a liquid, and vice versa. The objective of this chemical is to transfer heat from the air inside of a home to the outside air. Air Conditioner reviews generally take BTU and EER numbers into description. BTU stands for British thermal unit, and the range of this unit starts from 5,000 to 18,000. The higher the BTUs of an

air conditioner will be, then more powerful the air conditioner will be at cooling. But the cost of the air conditioner also increases with the increase of BTUs. You can easily calculate that how much BTU is required fro your room by just multiplying the square foot area of the room by 35. The EER stands for energy efficiency ratio. These numbers point out the amount of energy that is consumed by the air conditioners. An air conditioner with a higher EER will use less amount of energy and therefore will save good amount money on electricity bills. The range of EER numbers starts from 8.2 to 10.5. There are a lot of companies who are manufacturing air conditioners. Carrier, Kenmore, Whirlpool, Samsung, LG, Sharp, Panasonic, Friedrich and Mitsubishi are the brand leaders in the air conditioners market. Air conditioners of these companies are available in a huge range of with a wide range of BTU and EER.

VOLTAS COMPANY PROFILE

Voltas Limited offers engineering solutions for a wide spectrum of industries in areas such as heating, Ventilation and air conditioning, refrigeration, electro- mechanical projects, textile machinery, machine tools, materials handing, water management, indoor air quality and chemicals.

BLUE STAR COMPANY PROFILE

ESTABILSHMENT: Name : Establishment: Capital: Bluestar corporation August 16, 1990 40 million yen (Wholly owned by president Address: President: and CEO Mitsumasa Sakamoto) 4-23 Wakabayashi Bldg., Uguisudanicho, Shibuya- ku, Tokyo 150-0032 Mitsumasa Sakamoto

BOARD OF DIRECTORS: Charalambos S. Paschalis Michael G. Gialouris Chairman Vice- Chairman

ONIDA A/C: ESTABLISHMENT: Onida was started by Mr. G. L. Mirchandani and Mr. Vijay Mansukhani 1981 in Mubai. Onida a leading player in the electronics and entertainment business today. Onida has recently made a foray in household appliances including air- conditioners, washing machines, DVDs, Plasma& LCD televisions and home theatre systems.

The company enjoyed a market capitalization of RS. 301.46 Cr. as on 31st March 2005. The transition of Onida from a family owned business to a professionally managed company has largely been made possible by the vision of the Chairman & Managing Director, Mr. G.L. Mirchandani.

BOARD OF DIRECTIORS: Mr. Sunil Kumar Sharma director of the company.

HAIERA/C: INCORPORATION: Government- Owned Company Incorporated: 1984 as Qingdao Refrigerator Co., Ltd. Employees: 30,000 Sales: $4 billion (2003est.) NAIC: 333415 Air Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing; 334111 Electronic Computer Manufacturing; 335221 Household Cooking Appliance Manufacturing. Haier Group Corporation is one of the world ' s top-selling makers of home appliances.

REBUILDING A REFRIGERATOR IN THE 1980s

The 1920s saw the construction of a factory to build refrigerators in China ' coastal Qingdao (then spelled as Tsingtao, which later lent its name to the famous beer as well). Following the Communist revolution in 1949, the factory was taken over by the government. Under socialist control, however, the factory went into a long decline. By the early 1980s, its production had slowed to a trickle. Burdened by a heavy debt, the company, then known as Qingdao Refrigerator Company, had been losing money an, unable to pay its 600 workers, was close to bankruptcy. As Haier itself later admitted, the company, where production struggled to top 80 refrigerators a month, consisted of little more than " a row of shabby buildings containing several lathes. &#x0022. BOARD OF DIRECTORS: EXECUTIVE DIRECTORS: Ms. YANG Main, aged 63, has served as Chairman and an Executive Director of the company since January 2005. Ms. Yang is currently the president of Haier Group Corporation (Haier corp).

PRODUCT PROFILE BENEFITS OF LG A/C INVERTER Technology that delivers precise cooling or heating power as per your choice. It works faster and saves energy while ensuring uniform temperature. FLOOR STANDING Air Throw that reaches every corner. Get the advantage of mobility and the purest of air ldeal for homes and small offices and most effective in saving power. The powerful motor can give a reach upto ft too. HOT AND COLD AC Optimum indoor weather management 365 days a year. MULTI SPLIT Time to move on to cooling two rooms with a single outdoor unit. SPLIT AC Presenting the wide range of Star Rated split Air conditioner which not only save power but also provide faster cooling, experience

the revolutionary Aero Comfort System which enable you to control your Air Conditioner & ceiling fan with a single remote. WINDOW AC Presenting the wide range of star Rated Window Air Conditioner which not only save power but also provide faster cooling. LG A/C VERSION NO LG- LP - K3065QC LG- LP K3685QC LG LS- K1860QC LG- LS- K1861PC LG- LS- K1866QC LG- LS- K2467PC LG- LWA12G2RSE1 LG- LWA18G2ND1 LG- LWA18G2RDE1 LG- Whisen LP-K2465QC PRICE OF LG A/C HOT AND COLD SERIES. The widow ACs In this series are the 1.5 ton LG-LWA18G1AMH1. Features included are rotary compressor, a slide- in / side out chassis, priced attractively at Rs 17,990. The LG-LWA18G1ASH1 is another 1.5 ton cooling machine , with almost the same features except that this one comes

with a remote. Naturally, there is slight hike in price to that of Rs 18,990. The LWA18G2DFH1, another widow AC addition to this series, retains the same capacity but ups the number of fan speeds to three unlike in the above mentioned models. Along with a bundied remote control, this one is priced Rs19,290. The last of the window AC modifications the 1.5 ton LGLWA18F1DTH1 is priced Rs 19,690. All of these varieties include the standard EER feature and anti- bacteria filters. The splits in this series include the LSA24S1ASH1 priced Rs 32,990, the LSA18S1ASH1is slightly cheaper at 28,690 and the LSA12T1ASH1 is priced even lower at Rs 24, 490. All of these have anti- bacteria filters, fuzzy logic and jet cool cooling features. BLUE STAR A/C TYPES NAME Multi Spilit air Conditioner Wall Spilit air Conditioner PRICE RS, 19000 RS, 25000, RS, 43000

TYPE OF VOLTAS A/C Multi Spilit air Conditioner. Wall Spilti air Conditioner. Features: Cooling capacity 7000-9000 BTU. Dimensions of indoor unit: 810 x267x165mm. Remote Control, Multi fan modes, quick cooling.

PRICE RS,20000 RS, 25000 RS, 28000 RS, 50000 TYPES OF ONIDA A/C NAME LIFESTYLE TECHNO DECORATIVE YUVA CLASSIC CASSETTE VERSION NUMBER SM 18SLM SG12TRDN SZ12GLS SZ18CFL WG18 CG24 PRICE RS,19000 RS,23000 RS,30000 RS, 35000 RS, 50000 RS, 60000

RESEARCH METHODOLOGY
1) Research Design:
A research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. In fact the research design is the conceptual structure with in which research is conducted if constitutes the blue print for the collection, measurement and analysis of data.

2) Methods of data Collection: i) The Primary Data

The Primary data are those which are collected freshly and for the first time and thus happen to be original in character.

ii) Secondary Data

The secondary data on the other hand are those which have already been collected by some one else and which have already been passed through the statistical process. The Secondary data the nature of data collection work is merely that of compilation.

QUESTIONNNARIES:
This method of data collection is quite popular, particularly in case of big enquiries. It is being adopted by Governments. In this method a questionnaire is sent to the person concerned with a request to answer the questions and returns the questionnaire. A questionnaire consists of a number of questions printed or typed in a definite order on a form or set of forms.

 SAMPLING DESIGN:
A sample design is a definite plan for obtaining sample from the sampling frame. Samples can be either probability samples (or) none. Probability samples with probability samples each element has a known probability of being included in the sample but the non-probability samples do not allow the researcher to determine this probability. Probability samples are those based on simple random. Sampling, systematic sampling, satisfied sampling, culture/area sampling where as non-probability samples are those based on Convenience sampling, judgment sampling and quota sampling techniques.

SAMPLING TECHNIQUES: Probability sampling:

i) Simple Random sampling: Undersimple random sampling each member of the population has a known and equal chance of being selected. A selection tool frequently used with this design is the random numbers table. ii) Systematic sampling: In this case the sample numbers are chosen in a systematic manner from the entire population. Each member has a known chance of being selected, but not necessarily equal one.

LIMITATION OF THE STUDY

1) The project was done in a Limited period of time and place. 2) The research study is Limited to Bhavani Town only not for the total market. 3) Only Consumer Point of View has been analysed in this research. 4) Due to lack of time and Cost the study was Limited to 100 respondents only. 5) Lack of respondents experience may also be a Constrain to this Project. The researcher found some difficult to visit all the respondents. So, the researcher might have biosed.

TABLE - 1
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF SEX
NO. OF RESPONDENTS 81% 19 100

S.NO 1 2

SEX Male Female TOTAL

PERCENTAGE 81% 19% 100%

SOURCE: primary data: INFERENCE The above table shows the respondents on the basis of sex. Among 100 respondents about 81% of the respondents belongs to the male group and remaining 19% of the respondents are female. It is concluded that majority (81%) of the respondents are male.

CHART 1
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF SEX

SEX

TABLE -2
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF THEIR AGE
NO. OF RESPONDENTS 23 65 9 3 100

S.NO 1 2 3. 4.

AGE Up to 20 21 to 30 31 to 40 41 to above TOTAL

PERCENTAGE 23% 65% 9% 3% 100%

SOURCE: primary data: INFERENCE The above table shows the respondents on the basis of their age. Among 100 respondents.65% of the respondents belong to the age group of 21 to 30 years, 23% of the respondents belong to the age group of upto 20years,9% of the respondents are 31to 40 years, and remaining 3% of the respondents are 41and above. It is concluded that majority (65%) of the respondents belong to the age group of 21to 30 years.

CHART -2
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF THEIR AGE

PERCENTAGE

AGE

TABLE - 3
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF THEIR EDUCATIONAL QUALIFICATION
EDUCATIONAL NO. OF

S.NO 1 2 3. 4.

QUALIFICATION RESPONDENTS Graduate 19 Post graduate 39 Diploma 26 Others 16 TOTAL 100

PERCENTAGE 19% 39% 26% 16% 100 %

SOURCE: Primary data: INFERENCE The above table shows the respondents on the basis of their Educational qualification. Among 100 respondents, 39% of the respondents are post graduate, 26% of the respondents are diploma, 19% of the respondents are graduate and remaining 16% of the respondents are belong to other category. It is concluded that majority (39%) of the respondents are post graduate.

CHART - 3
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF THEIR EDUCATIONAL QUALIFICATION

PERCENTAGE

EDUCATIONAL QUALIFICATION

TABLE - 4
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF THEIR OCCUPATION
NO. OF RESPONDENTS 15 32 28 25 100

S.NO 1 2 3. 4.

OCCUPATION Government employee Business man Professional Student TOTAL

PERCENTAGE 15% 32% 28% 25% 100%

SOURCE: primary data INFERENCE The above table shows the respondents on the basis of their occupation. Among 100 respondents. 32%of the respondents are business men, 28% of the respondents are professional, 25% of the respondents are student, and remaining 15% of the respondents are Government employee. It is concluded that majority (32%) of the respondents are business men.

CHART - 4
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF THEIR OCCUPATION

PERCENTAGE

OCCUPATION

TABLE - 5
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF THEIR MONTHLY INCOME
NO. OF RESPONDENTS 27 41 25 7 100

S.NO 1 2 3. 4.

MONTHLY INCOME Up to 10,000 10,001 to 15,000 15,001 to 25,000 25,000 & above TOTAL

PERCENTAGE 27% 41% 25% 7% 100%

SOURCE: primary data INFERENCE The above table shows the respondents on the basis of their monthly income. Among 100 respondents, 41% of the respondents are in between Rs. 10,000 to 15,000, 27% of the respondents are upto 10000, 25% of the respondents are in between Rs. 15,000 to 25,000 and remaining 7% of the respondents are earning more than Rs. 25,000. It is concluded that majority (47%) of the respondents are coming under the income level of Rs. 10,001 to 15,000

CHART - 5
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF THEIR MONTHLY INCOME

PERCENTAGE

MONTHLY INCOME

TABLE -6
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS THAT THEY OWN A/C BRAND
S.NO 1 2 3. 4. 5. BRAND OF A/C Voltas Blue star LG Onida Haier TOTAL NO. OF RESPONDENTS 45 19 16 14 6 100 PERCENTAGE 45% 19% 16% 14% 6% 100%

SOURCE: primary data INFERENCE The above table shows the respondents on the basis of their brand of Alc they use. Among 100 respondents 45% of the respondents are owning voltas Alc, 19% of the respondents are owing blue star Alc, 16% of the respondents are owing LG Alc, 14% of the respondents are owning Onida Alc, and rest 6% of the respondents are owning Haier Alc . It is concluded that majority (45%) of the respondents are owning voltas air conditioner

CHART -6
THE CHART SHOWS THE RESPONDENTS ON THE BASIS THAT THEY OWN A/C BRAND

PERCENTAGE

OWN A/C BRAND

TABLE -7
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF MEDIA OF AWARENESS OF A/C
NO. OF RESPONDENTS 29 52 16 3 100

S.NO 1 2 3. 4.

AWARENESS Friends Advertisement Relatives Others TOTAL

PERCENTAGE 29% 52% 16% 3% 100%

SOURCE: primary data INFERENCE The above table shows the respondents classification based on the media of awareness of Alc. Among 100 respondents 52% of the respondents are aware through Advertisement, 29% of them are aware through friends, 16% of them are aware through relatives, 3% of the respondents are aware through others. It is concluded that majority (52%) respondents are aware through Advertisements

CHART - 7
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF MEDIA OF AWARNESS OF A/C

60% 50% 40% 29% 30% 20% 10% 0% Friends

52%

Friends Advertisement Relatives 16% Others

PERCENTAGE

3%

Advertisement

Relatives

Others

AWARENESS OF A/C

TABLE -8
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF REASON TO PURCHASE THIS BRAND
REASON TO PURCHASE Less Price Quality More facilities Others TOTAL NO. OF RESPONDENTS 22 58 20 100

S.NO 1 2 3. 4.

PERCENTAGE 22% 58% 20% 100%

SOURCE: primary data INFERENCE The above table shows the respondents classification based on the reason to purchase this brand. Among 100 respondents 58% of the respondents are influenced by quality, 22% of them are influenced by less price, 20% of them are influenced by more facilities and none of the persons are influenced by others. It is concluded that majority (58%) of the respondents are influenced by quality to purchase Alc.

CHART -8
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF REASON TO PURCHASE THIS BRAND

60% 50% 40%

58%

Less Price 30% 20% 10% 0% Less Price Quality More facilities Others 22% Quality 20% More facilities Others

PERCENTAGE

0%

REASON TO PURCHASE

TABLE -9
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF TYPE OF AIR CONDITIONER THEY OWN

S.NO 1 2

TYPE OF A/C Split Alc Window Alc TOTAL

NO. OF RESPONDENTS 12 88 100

PERCENTAGE 12% 88% 100%

Source: primary data INFERENCE The above table shows the respondents classification based on the type of Air Conditioner they own. Among 100 respondents, 88% of them own window type a/c and remaining 12% of the respondents own split type A/c. It is concluded that majority (88%) of the respondents own window type A/c.

CHART -9
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF TYPE OF AIR CONDITIONER THEY OWN

TYPES OF AIR CONDITIONER

TABLE 10
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF FACILITIES AVAILABLE IN THEIR A/C
FACILITIES AVAILABLE Adjustable Temperature Setting alarm Heater & Cooling Facility Others TOTAL NO. OF RESPONDENTS 30 24 44 2 100

S.NO. 1 2 3 4

PERCENTAGE 30% 24% 44% 2% 100%

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the facilities available in their A/c. Among 100 respondents, 44% of them over that they have heater & cooling facility, 30% of them over that they have adjustable Temperature facility, 24% of them over that they have setting alarm facility and remaining 2% of the respondents have other facilities. It is concluded that majority (44%) of the respondents have heater & cooling facility.

CHART 10
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF FACILITIES AVAILABLE IN THEIR A/C

PERCENTAGE

AVAILABLE IN THEIR A/C

TABLE 11
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF THE FACTORS AFFECT THE CONDITION OF A/C
FACTORS AFFECT Rain of the water Insect Voltage Problem Others TOTAL NO. OF RESPONDENTS 23 28 33 6 100

S.NO. 1 2 3 4

PERCENTAGE 23% 28% 33% 6% 100%

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the factors that affects the condition of A/c. Among 100 respondents, 33% of the respondents A/c is affected by voltage Problem, 28% of the respondents A/c is affected by Insect, 23 % of the respondents A/c is affect by Rain water, and remaining 6% of the respondents A/c is affected by other factors. It is concluded that majority (33%) of the respondents A/c is affected by Voltage Problem.

CHART 11
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF THE FACTORS AFFECT THE CONDITION OF A/C

35% 30% 23% 25% 20% 15% 28%

33%

Rain water Ins ect Voltage Problem 6% Others

PERCENTAGE

10% 5% 0% Rain water Insect Voltage Problem

Others

FACTORS AFFECT THE CONDITION OF A/C

TABLE - 12
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF MODE OF PURCHASE OF A/C
MODE OF PURCHASE Cash Installments TOTAL NO. OF RESPONDENTS 74 26 100

S.NO. 1 2

PERCENTAGE 74% 26% 100%

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the mode of purchase of A/c. Among 100 respondents, 74 % of the respondents purchased A/c by cash, and remaining 26% of the respondents purchased by Installment basis. It is concluded that majority (74%) of the respondents purchased A/c by cash.

CHART - 12
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF MODE OF PURCHASE OF A/C

MODE OF PURCHASE OF A/C

TABLE 13
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF WARRANTY PROVIDED BY THE COMPANY
WARRANTY FOR YOUR A/C Yes No TOTAL NO. OF RESPONDENTS 95 5 100

S.NO. 1 2

PERCENTAGE 95% 5% 100%

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the warranty provided by the company. Among 100 respondents 95% of the respondent have A/c with warranty and remaining 5% respondents do not have warranty for their A/c. It is concluded that majority (95%) respondents have A/c with warranty.

CHART 13
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF WARRANTY PROVIDED BY THE COMPANY

WARRANTY PROVIDED BY THE COMPANY

TABLE 14
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF FOUND ANY FAULTS DURING THE WARRANTY PERIOD
FOUND ANY S.NO. FAULTS DURING PERIOD Yes No TOTAL NO. OF THE WARRANTY RESPONDENTS 57 43 100 PERCENTAGE

1 2

57% 43% 100%

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the faults found during the warranty period. Among 100 respondents, 57% respondents faults found during the warranty period, and remaining 43% respondents does not faults found during the warranty period. It is concluded that majority (57%) respondents found faults during the warranty period.

CHART 14
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF FOUND ANY FAULTS DURING THE WARRANTY PERIOD

FOUND ANY FAULTS DURING THE WARRANTY PERIOD

TABLE 15
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF NEXT PREFERENCE AFTER A LONG USAGE
NEXT S.NO. PREFERENCE AFTER A LONG USAGE Purchase same brand with new Technology Other Brand with more facility TOTAL SOURCE: primary data NO. OF RESPONDENTS 97 3 100 PERCENTAGE

1 2

97% 3% 100%

INFERENCE: The above table shows the respondents classification based on their next preference after a long usage. Among 100 respondents, 97% of the respondents prefer to purchase same brand with new technology and remaining 3% of the respondents prefer to other brand with more facility. It is concluded that majority (97%) of the respondents had their next preference to purchase same brand with new technology.

CHART 15
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF NEXT PREFERENCE AFTER A LONG USAGE

PERCENTAGE

NEXT PREFERENCE AFTER A LONG USAGE

TABLE 16
THE TABLE SHOWS THE RESPONDENTS ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS PRICE OF A/C
NO. OF RESPONDENTS 20 9 70 1 100

S.NO. 1 2 3 4 5

PRICE OF A/C Satisfied Highly satisfied Moderate Dissatisfied Highly dissatisfied TOTAL

PERCENTAGE 20% 9% 70% 1% 100%

SOURCE: primary data INFERENCE: The above table shows the respondents satisfaction level towards price. Among 100 respondents, 70% of the respondents feel moderate level of satisfaction 20% of them are satisfied, 9% of them are highly satisfied and remaining 1% is dissatisfied and none of them are highly dissatisfied. It is concluded that majority (70%) of the respondents feel moderate level of satisfaction towards price of A/c.

CHART 16
THE CHART SHOWS THE RESPONDENTS ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS PRICE OF A/C

SATISFACTION LEVEL BASED ON PRICE OF A/C

PERCENTAGE

TABLE 17
THE TABLE SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS QUALITY OF A/C
NO. OF RESPONDENTS 13 79 5 3 100

S.NO. 1 2 3 4 5

QUALITY OF A/C Satisfied Highly satisfied Moderate Dissatisfied Highly dissatisfied TOTAL

PERCENTAGE 13% 79% 5% 3% 100%

SOURCE: primary data

INFERENCE: The above table shows the respondents classification based on the satisfaction level towards quality. Among 100 respondents, 79% of the respondents are highly satisfied, 13% of them are satisfied, 5% of them feel moderate level of satisfaction and remaining 3% of them are dissatisfied and none of them are highly dissatisfied. It is concluded that majority (79%) of the respondents are highly satisfied towards quality of A/c.

CHART 17
THE CHART SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS QUALITY OF A/C

PERCENTAGE

SATISFACTION LEVEL BASED ON QUALITY OF A/C

TABLE 18
THE TABLE SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS BRAND OF A/C
NO. OF RESPONDENTS 46 27 23 4 100

S.NO. 1 2 3 4 5

BRAND OF A/C Satisfied Highly satisfied Moderate Dissatisfied Highly dissatisfied TOTAL

PERCENTAGE 46% 27% 23% 4% 100

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the satisfaction level towards brand. Among 100 respondents, 46% of the respondents are satisfied, 27% of them are highly satisfied, 23% of them feel moderate level of satisfaction and remaining 4% of them are dissatisfied and none of them are highly dissatisfied. It is concluded that majority (46%) of the respondents are satisfied towards brand of A/c.

CHART 18
THE CHART SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS BRAND OF A/C

PERCENTAGE
SATISFACTION LEVEL BASED ON BRAND OF A/C

TABLE 19
THE TABLE SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS FACILITY OF A/C
NO. OF RESPONDENTS 34 43 17 6 100

S.NO. 1 2 3 4 5

FACILITY OF A/C Satisfied Highly satisfied Moderate Dissatisfied Highly dissatisfied TOTAL

PERCENTAGE 34% 43% 17% 6% 100%

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the satisfaction level towards facility. Among 100 respondents, 43% of the respondents are highly satisfied, 34% of them are satisfied, 17% of them feel moderate level of satisfaction and remaining 6% of them are dissatisfied and none of them are highly dissatisfied. It is concluded that majority (43%) of the respondents are highly satisfied towards facility of A/c.

CHART 19
THE CHART SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS FACILITY OF A/C

PERCENTAGE
SATISFACTION LEVEL BASED ON FACILITY OF A/C

TABLE 20
THE TABLE SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS FREE SERVICE OF A/C
S.NO. 1 2 3 4 5 FREE SERVICE Satisfied Highly satisfied Moderate Dissatisfied Highly dissatisfied TOTAL NO. OF RESPONDENTS 13 3 42 8 34 100 PERCENTAGE 13% 3% 42% 8% 34% 100

SOURCE: primary data INFERENCE: The above table shows the respondents classification based on the satisfaction level towards free service. Among 100 respondents, 42% of the respondents feel moderate level of satisfaction, 34% of them are highly dissatisfied, 13% of them are satisfied, 8% of them are dissatisfied and remaining 3% of them are highly satisfied. It is concluded that majority (42%) of the respondents are feel moderate level towards free service of A/c.

CHART 20
THE CHART SHOWS THE RESPONDENTS CLASSIFICATION ON THE BASIS OF THEIR SATISFACTION LEVEL TOWARDS FREE SERVICE OF A/C

PERCENTAGE

SATISFACTION LEVEL BASED ON SERVICE OF A/C

TABLE 21
THE TABLE SHOWS THE RANKING OF A/C BRAND BASED ON THE RESPONDENTS PREFERENCE
S.NO. 1 2 3 4 5 INFERENCE: The above table shows the ranking of A/c brand based on the respondents preference. As per the 100 respondents, Voltas ranks first position, Blue star ranks second position, LG ranks third position, Onida ranks fourth position, Haier ranks fifth position. It is concluded that among 100 respondents, majority of them ranked Voltas A/c as their first preference. BRAND Voltas LG Onida Blue Star Haier RANK 1 3 4 2 5

FINDINGS
The researcher interprets the following findings and results after a deep analysis of the data the findings are as follows:
In the classification of 100 respondents, 81% of the respondents

are male.
65% of the respondents belong to the age group of the 21 to 30

year. 39% of the respondents are Post Graduate.

32% of the respondents are Business men. 26% of the respondents are coming under the Income level of

Rs.10, 001 to Rs.15, 000.

45% of the respondents own Voltas Air-Conditioner.

52% of the respondents are aware through Advertisement. 58% of the respondents are influenced by Quality to purchase A/c.
88% of the respondents own window type A/c.

44% of the respondents have Heater & cooling facility. 33% of the respondents A/c is affected by Voltage Problem 74% of respondents purchased a/c by cash 95% of the respondents have A/c with warranty.
70% of the respondents feel moderate level of satisfaction towards

price of A/c. 79% of the respondents are highly satisfied towards quality of A/c.
46% of the respondents are satisfied towards Brand of A/c. 43% of the respondents are highly satisfied towards facilities of

A/c.

 42% of the respondents feel moderate Level of satisfaction

towards free service of A/c.

SUGGESTION
The following suggestions are given by the researcher name J. MURALIDHARAN based on the study and improvement desired by the respondents.
Seasonal offers will affect the customers. It is one of the ways to

increase the number of customer. Most of the respondents felt that, the price of the product is very high, so it should be reduced. Most of the A/cs affected by Voltage problem, so such problem should be solved. More facilities such as easy operating system, automatic adjusting system can also be provided.
Free services should be increased.

CONCLUSION
The study is concluded that most of the respondents are highly satisfied with quality of the A/C they own. The customers needs are much satisfied after the usage of the A/C product. If the above said suggestions are followed then all the company can retain its customers by valuing their importance. The researcher concludes that as per the study, Voltas stands as the pleasing and most advantages product in the minds of consumers.
Thus the consumers of Bhavani town are preferring Voltas as

much more than other product.

QUESTIONNAIRE 1. Name of the respondents 2. Address : :

3. Sex a) Male 4. Age a) Below 20 years c) 31 to 40 years 5. Education qualification a) Graduate ( ) c) Diploma ( ) 6. Occupation a) Government Employee ( ) ( ) c) Professional ( ) 7. Monthly income a) Up to Rs. 10,000 ( ) ( ) b) Rs. 10,001 to Rs.15,000 ( ) d) Student b) Business Man ( ) d) Others ( ) b) Post Graduate ( ) ( ) b) 20 to 30 years d) 41 & above ( ) ( ) ( ) b) Female ()

c) Rs. 15,001 to Rs.25,000 ( ) ( )

d) Rs. 25,000 & above

8. If you own A/C, Mention the type of brand you own a) Voltas ( ) c) LG ( ) e) Haier ( ) 9. How do you came to know about it? a) Friends ( ) c) Relatives ( ) 10. Specify the reason to purchase this brand ? a) Less Price ( ) c) More facilities ( ) ( ) d) Others ( ) b) Quality ( ) d) Others ( ) b) Advertisement ( ) f) Others ( ) d) Onida ( ) b) Blue Star

11. If other reason, specify _______________________________

12. What type of air conditioner you own ? a) Split A/C ( ) 13. What are the facilities available in your A/C ? ( ) b) Window A/C

a) Adjustable Temperature ( ) ( ) c) Heater and cooling facility ( ) ( )

b) Setting alarm d) Others

14. Which of the following factors affects your A/C? a) Rain water ( ) c) Volatage problem ( ) ( ) d) Others ( ) b) Insect

15. State the mode of purchase? a) Cash ( ) ( ) b) Installments

16. Does your company provides warranty for your A/C? a) Yes ( ) ( ) b) No

17. Do you found any faults during the warranty period? a) Yes ( ) ( ) b) No

18. After a long usage, what would be your next preference? a) Purchase same brand with new technology ( ) b) Other brand with more facility ( )

19. What is your satisfaction level regarding the following factors of your A/C?
Satisfaction Satisfied level Factors Price Quality Brand Facilities Highly satisfied Moderate Dissatisfie d Highly Dissatisfied

Free Service

20. According to your point of view, rank the A/C brand which you prefer with more facilities AIR CONDITION Voltas LG Onida Blue Star Haier RANK

21. Suggestion _________________________________________________ _____________________________________________________ _____________________________________________________________ _

Thanking You Signature of the Respondent

BIBLIOGRAPHY

Marketing Research Research Methodology Methods Indian Journal of Marketing October March

- D.D. Sharma - Kothari C.R

- Volume, XXXViii, - Satya Gilani

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