A DISSERTATION REPORT ON

Research on investment requirement of current account holders in Orissa

ICICI Bank,Bhubaneswar,Orissa A Project Report Submitted in partial fulfillment of the Requirement for Bachelor of Business Administration (BBA) under UTKAL University. Session-2008-11
Submitted by: Debasish Das Roll No-66322UT08004

ARYA SCHOOL OF MANAGEMENT &INFORMATION TECHNOLOGY.

External guide
Mr.Amit Mishra Area Head ICICI Bank.

Internal guide
Mr.Sandhya Dash Faculty(ASMIT)

DECLARATION
I hereby declare that the work embodied in this project entitled Research on investment requirement of current account holders in orissa carried out by me under the supervision of Mr. SANDHYA DARSHAN DAS (Faculty) (ASMIT, Bhubaneswar) is true to the best of my knowledge and has not been carried out by any other students.

Debasish Das Bba 6th Sem Date;Roll-No-:66322UT08004

CONTENTS

PAGE NO
1. Certificates from the Organization.3 2. Acknowledgement.5 3. Executive Summary..6

4. Introduction..9 5. Cross- sell16 6. SWOT Analysis..23 7. Methodology33 8. Sample.33 9. Procedure34 10.Research finding53 11.suggestion...60 12.Conclusion.62 13.Bibliography .63 14.Appendix.. 64

ACKNOWLEDGEMENT

I sincerely thank my corporate guide Mr. Amit Mishra (Area Head ICICI Bank Bhubaneswa,Orissa) for giving me this opportunity to work in their esteemed organization and helping me for completing the dissertation report in a successful manner. Without his encouragement and help, this report would have been incompleted. I am also thankful to my faculty guide Mr. Sandhya Darshan Das for guiding me and giving the suggestions and guidelines about my Dissertation. Last but not the least I am thankful to god, my family and my friends my family for their love, moral support .

Debasish Das Bba 6th Sem Date;Roll-:66322UT08004

Executive Summary

The dissertation report on done at ICICI Bank, Bhubaneswar,Orissa. ICICI Bank (formerly Industrial Credit and Investment Corporation of India) is India's largest private sector bank and second largest overall. ICICI Bank has total assets of about USD 56 Billion (end-Mar 2011), a network of over 619 branches and offices, and about 2400 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. This entire project contains a serious discussion about the cross sell operation held at ICICI Bank. It is entirely a new mantra being implemented by ICICI bank in the late 2010. This really helps them to increase their revenue to a certain height. This is the division where all the arm activities are done in the way of selling their different financial products; in this way this division helps ICICI Bank to maintain their incredible turnover in track. Here this unit deals with various types of financial products for ICICI Bank. They are Life insurance ( ICICI Prudential) General insurance (ICICI Lombard) Mutual funds (different IMF/AMC Inc) Gold Foreign exchanges Real estate

The aim of this unit is to attract the current account holders towards ICICI Bank for their rest of activities like purchase of real estate, insurance, gold, foreign exchange ,mutual fund, general insurance. It helps to motivate and helping the customers towards ICICI Bank for all their activities which will ultimately add revenue to the organization. For all these activities this unit needs current account holders. This unit helps them to achieve their target in an easy way.The employees have got a broad option to deal with various type of product. They have also got the options if any of the products market goes down then they can switch to its other product by which they can achieve the target very easily. The following points are totally based on my project investment requirement of current account holders of Bhubaneswar research and findings I have taken the datas of five banks ICICI Bank,HDFC Bank,ABN-AMRO Bank,State Bank of India and IDBI Bank for my detailed study. Total percentage of current account holders in several banks of Bhubaneswar: In this content I have collected the total numbers of current account holders in Bhubaneswar in several bank including ICICI Bank and their percentage. 1 Requirement and needs of current account holders in Bhubaneswar: In this content I have found the needs of current account holders of several banks including ICICI bank in Bhubaneswar and what are their requirement .
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Future investment requirement of current account

holders in Bhubaneswar: In this content I have found out the future needs and requirement of Current account holders in Bhubaneswar of several banks including ICICI Bank . 3 Problems facing by current account holders in several banks including ICICI Bank in Bhubaneswar. In this content I

have found out the problems which the current account holders are facing in Bhubaneswar. 5 . Discussion and conclusion At last after the study of all above points, I have reached at the conclusion and suggestion for the ICICI Bank for their future growth and development.

Introduction

About ICICI Bank:

ICICI was established by the Government of India in the 1960s as a Financial Institution (FI, other such institutions were IDBI and SIDBI) with the objective to finance large industrial projects. ICICI was not a bank - it could not take retail deposits; and nor was it required to comply with Indian banking requirements for liquid reserves. ICICI borrowed funds from many multilateral agencies (such as the World Bank), often at concessional rates. These funds were deployed in large corporate loans.
All this changed in 1990s. ICICI founded a separate legal entity -

ICICI Bank which undertook normal banking operations - taking deposits, credit cards, car loans etc. The experiment was so successful that ICICI merged into ICICI Bank ("reverse merger") in 2008.
ICICI Bank now has the largest market share among all banks in retail

or consumer financing. ICICI Bank is the largest issuer of credit cards in India. It was the first bank to offer a wide network of ATM's and had the largest network of ATM's till 2009, before SBI caught up with it. ICICI bank now has the largest market value of all banks in India, and is widely seen as a sophisticated bank able to take on many global banks in the Indian market. The bank is expanding in overseas markets. It has operations in the UK, Hong Kong, Singapore and Canada. It acquired a small bank in Russia recently. It has tie-ups with major banks in the US and China. The bank is aggressively targeting the NRI (Non Resident Indian) population for expanding its business.

Overview of ICICI Bank

ICICI Bank is India's second-largest bank with total assets of about

Rs. 2,513.89 bn (US$ 56.3 bn) at March 31, 2011 and profit after tax of Rs. 25.40 bn (US$ 569 mn) for the year ended March 31, 2011 (Rs. 20.05 bn (US$ 449 mn) for the year ended March 31, 2010). ICICI Bank has a network of about 614 branches and extension counters and over 2,200 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross border needs of clients and leverage on its domestic banking strengths to offer products internationally. While liberalization and reforms have thrown up a few challenges, it has also created opportunities for banks to increase revenues by diversifying into investment banking, Insurance, Credit cards, Mutual funds, General Insurance, depository services and Cross-sell the main mantra for success of ICICI Bank and target number one (1) in India and five (5) in the world by 2010. with the emergence of e-commerce, the way in which banking is presently conducted would undergo a radical change. Future competition among Banks will be essentially based on the twin platforms of the technology saviness and ability to attract talent Telephone ad Internet banking will gain importance and the future will see the emergence of Internet driven operations without a broad-based branch network. To take advantage of the opportunities thrown open by the liberalization and reforms and at the same time to meet the challenges posed by the same the bank has introduced the following features. I-Connect: This facility enables the customers to look-up the status of his account, submit queries and undertake a wide of transactions with the help of the internet.
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Anywhere Telebanking (ATB): This facility not only gives the customers the comfort of round the clock telebanking, but also enables him to access information about his account anywhere just by making a local call. 2 ATM Banking: Through a wide network of ATMs through the country this facility of the bank provides the customer access to cash anytime
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The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence. Mission of the Bank Customer Service and Product Innovation tuned to diverse needs of Individual and corporate clientele. Progressive globalization and achieving international standards. Continuous technology up gradation while maintaining human values. Efficiency and effectiveness built on ethical practices.

Outlook and Future prospects of ICICI Bank:

ICICI Bank dominates the Indian .financial sector with its aggressive growth overtures. ICICI Bank commands 25% share of the total retail assets outstanding in India (33% in fresh disbursements), against 17% for SBI. After its success in retail .financing, the bank is eyeing overseas expansion and rural banking to leverage the huge growth opportunities unfolding in these areas. Recent decision of RBI to allow ICICI bank to open new branches would help bank to maintain its growth momentum and increase its rural reach. This would help the bank to penetrate the market further and reach non banked rural people. Apart from the Indian operations, the bank is eyeing the international markets. The vision of the bank is to play a significant role in facilitating trade by providing home and host country links to the domestic companies having business relations in the region and enable the bank to increase its participation in Indias trade transactions in the region. The bank is planning to expand its international operations to 25% of its total business in the next three years. With the bank targeting an overall growth of 30% per annum, its overseas business

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will have to triple from its current level to reach 25%. Unlocking of value in it major subsidiaries will be a trigger for the stock in the next 12- 18 months.

Subsidiaries and Group Companies of ICICI Bank:

ICICI bank has 16 subsidiaries in the areas such as life insurance, general insurance, investment banking, asset management, venture funds, home finance, brokerage services, etc. Profiles of some of the major subsidiaries are enumerated below:

1. ICICI Securities Limited ICICI Securities continued to enhance its position in the investment banking and equity broking businesses while capitalising on opportunities in the fixed income market. ICICI Securities achieved a profit after tax of Rs.1.6bn in fiscal 2007 compared to Rs.0.64bn in fiscal 2010.

2.ICICI Lombard General Insurance Company. ICICI Lombard General Insurance Company (ICICI Lombard) enhanced its leadership position among private sector general insurance companies with a market share of around 36% in the private sector as of Dec 10. 3.Prudential ICICI Asset Management Company. Prudential ICICI Asset Management Company (Prudential ICICI AMC) is one of the largest mutual funds in India with assets under management of Rs333.5bn as on Dec 31, 2010. 4.ICICI Prudential Life Insurance Company.

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ICICI Prudential Life Insurance Company (ICICI Prudential Life) continued to maintain its market leadership among private sector life insurance companies with a retail market share of 30% in the private sector as of Dec 2010 5.ICICI Venture Funds Management Company Limited. ICICI Venture Funds Management Company Limited (ICICI Venture) raised two funds and strengthened its leadership position in private equity in India, with funds under management of over Rs.63bn. ICICI Venture achieved a profit after tax of Rs.0.50bn in fiscal 2006compared to Rs.0.32bn in fiscal 2009.

Investment Portfolio The investment portfolio of the bank constituted around 28.49% of the total asset size of the bank at the end of FY06. Total investments as of March 31, 2009 increased by 41.7% to Rs715.4bn from Rs504.87bn in the previous year. SLR investments during the period jumped by 48.1% to Rs.510.74bn from Rs.344.82bn as of March 31, 2009, in line with the growth in the balance sheet. Other investments (including debentures & bonds) increased by 27.9% to Rs.204.73bn, re.ecting increase in investments in insurance and international subsidiaries, pass-through certificates and creditlinked notes. Growing low cost deposits lead to lower cost of fund

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The deposit growth for ICICI Bank has been satisfactory, especially the term deposit category. Total deposits grew at a CAGR of 50.6% over the period 2006-10 to reach Rs1,650bn, with low cost deposits registering a CAGR of over 63.6% during the same period. Contribution of low cost deposit to total deposit during the period too has moved up from just 16.31% in FY02 to over 22.7% in FY06. Low cost deposits still accounted for the miniscule portion of the total deposits of the bank. The bank need to augment its low cost deposit base to improve its cost of deposits.

ICICI Banks savings account deposits increased 83.8% to Rs.209.37bn at March 31, 2010 from Rs.113.92bn during the previous year, while current account deposits increased 29.1% to Rs. 165.73bn at March 31, 2010 from Rs.128.37bn at March 31, 2010. Term deposits have surged by 68.8% to Rs.1,275.73bn at March 31, 2011 over FY05.

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Corporate banking and structured finance Maximize value of client relationships Leverage technology to enhance delivery capabilities Proactive portfolio management For efficient capital utilisation and lower balance sheet exposure 0 1 2

Corporate Solutions Group Reach the entire universe of current and potential clients (over 1300) and offer tailor-made solutions 3 Government Solutions Group Develop comprehensive banking relationships with all central, state and local governmental entities 4 Small & Medium Enterprises Group Develop comprehensive banking relationships with small & medium sized enterprises leveraging corporate linkages Focus on agri-lending to help in compliance with priority sector norms 5 Leverage expertise to facilitate loan origination and ensure sell down leading to Reduced concentration of risk Optimal risk-return trade-off 6 Aggressively pursue cross-sell opportunities for all ICICI group products 7 Infrastructure Projects Group Create a balanced portfolio across sub-sectors Telecom, Power, Transportation, Urban Infrastructure Focus on non-fund based activities Manufacturing Projects Group Consolidation and modernization in core sectors Cement, Steel, Textiles, Chemicals Structured opportunities in certain emerging sectors

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 Oil & gas, Mining, Retail, Agri infrastructure Electronic products: 9 Bill Junction Utility bill payments 10 Pay Seal electronic payment system 11 Corporate Infinity online transfer/ settlement system 12 ICICI Markets online FX, Debt, SME Portal 13 ICICI Direct and ICICI Select 14 Business Multiplier web interface Other Services Power-Pay Payroll management payroll retirement employee benefit and PF management 4th party logistics PFS loan and credit products Insurance - life and non life Office products Bill payment module Financial calculators Credit cards Forex services Tax computation Cash flow analysis Legal advisory

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Mutual fund advisory Personal services - hotel, airlines, traveling Software and other equipment Human resources - head hunting services Online advertising PR Service

ICICI Direct.com
ICICIdirect.com is a brand under ICICI Brokerage Services Ltd. that offers online share trading facility for trading in Indian equity markets. It is a 3-in-1 account, connecting all the accounts i.e. bank, broking and demat (essential for investing in Indian markets) to each other. Thereby, it enables seamless and hassle free settlement for its clients. ICICI.direct was launched in January 2000 and started its operations in April 2000. Now we pro udly service over 6 Lakhs customers. The following are the products that are currently being offered on ICICI Direct:
0 1 2 Equity Trading Mutual Funds (MF) Initial Public Offer (IPO

ICICI - Prudential:
India's Number One private life insurer, ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank-one of India's foremost financial services companies-and Prudential plc- a leading international financial services group headquartered in the United Kingdom. Total capital infusion stands at Rs. 18.15 billion, with ICICI Bank holding a stake of 74% and Prudential plc holding 26%.

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Products offer:- Life, Retirement, Health .

ICICI - Lombard:
Here are the different products port-folio in which ICICI Lombard deal in: Home Insurance, Motor Insurance, Health Insurance, School Insurance, building, student ,Travel ,Marine ,Petrol Pump, Stock

Demat account:
For each ICICI direct account, there has to be one corresponding demat account, where the settlements of shares can be done. Since it is a complete online offering, for all the purchase transactions, shares will be credited to the linked demat account and for all the sale transactions, shares will be debited from the linked demat account only.

Demat Services
ICICI Bank Demat Services boasts of an ever-growing customer base of over 11.5 lacs account holders. In our continuous endeavor to offer best of the class services to our customers we offer the following features: e-Instructions: You can transfer securities 24 hours a day, 7 days a week through Internet & Interactive Voice Response (IVR) at a lower cost. Now with "Speak to transfer", you can also transfer or pledge instructions through our customer care officer. Consolidation Demat Account: Dematerialise your physical shares in various holding patterns and consolidate all such scattered holdings into your primary demat account at reduced cost. Digitally Signed Statement: Receive your account statement and bill by email. Corporate Benefit Tracking: Track your dividend, interest, bonus through your account statement.

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 Mobile Request: Access your demat account by sending SMS to enquire about Holdings, Transactions, Bill & ISIN details. Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request which cannot be processed. Dedicated customer care executives specially trained at our call centre, to handle all your queries. Countrywide network of over 235 branches, you are never far from an ICICI Bank Demat Services outlet.

Research Methodology and Project execution details: Data Collection

Primary Data: Primary data was collected in the following manner: 0 From the Residents of the city only. The instrument for data collection was Questionnaire (Annexure). Most of the questions were closed-ended. Following factors came into my mind while preparing the questionnaire. 1 Questionnaire was made relevant for respondents. 2 We took care that the respondents was competent enough to answer. Secondary Data: The data required under this category was collected from the websites, news paper, magazine, journals

Statistical Tools used:

1. Univariate Analysis: Under this category we have used pie chart and line charts. 2. multivariate Analysis: Factor Analysis

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Introduction to the project research on investment requirement of current account holders of Orissa.
Research Objectives: 0 1 To make suggestions for improvements and Product innovation. To make suggestions for improvements and Product innovation.

About current account A running account supporting unlimited withdrawals and deposits A current account is meant for convenience and not to save money Needs of a Current Account Businessman, Joint stock companies, Institutions, Public authorities, public corporations etc. Any business that has numerous banking transactions need a current account Benefits of current account 0 1 2 3 4 5 6 7 8 Unlimited Withdrawal and Deposit Unlimited Cheque book Demand Drafts and Pay orders Funds Transfer ( Local or Anywhere) Collection of Cheques/ Drafts Statements, Advices, Daily statement by e-mail Cash withdrawal and Deposits Call center Internet Banking

Added features of Current Account Multicity Cheque payment facility at over 155 centers Anywhere Banking facility Doorstep Banking - Pick up and delivery of Currency / Cheque Mobile Banking

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Challenging financial needs of clients. Every business requires efficient banking facilities to support its business activities. ICICI Bank offers premium quality service, unfolding a wide range of class products. With the technology leadership and service it is able to meet some of the most challenging financial needs of clients. Some of its General Banking products like

Current Account Roaming Current Account Made2Order current account, Escrow Account Service, Fixed Deposits, ICICI Bank rapid Remittance Cheque Referral Process Payment Card Solution Salary Account

Escrow Account

An Escrow Account refers to assets or revenue streams held in safe custody as safety against a contingent situation of non-fulfillment of a contract. In simpler words we may say that an escrow a/c is a third party arrangement to ensure performance of certain obligations between certain parties and operated in terms of an underlying agreement. The account will be a current a/c without cheque drawing facility or a Fixed Deposit account, as defined in the terms of the agreement.
ICICI Bank RAPID Remittance ICICI Bank RAPID Remittance ensures Real-time Acceptance and Payment of Indian Domestic Remittances. ICICI Bank RAPID Remittance rides on RBIs Real Time Gross Settlement (RTGS) Payment System and thus ensures real-time receipt and delivery of funds across all RTGS enabled Bank Branches in India.

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The RTGS Payment System is: a payment system in which both processing and final settlement of funds transfer instructions take place continuously in real time. a gross settlement system where transfers are settled individually, that is, without netting debits against credits.

Roaming Current Account

Only Roaming Current Account from ICICI Bank travels the distance with your business. With advanced technological features such as MCC and LCC, your banking needs are well taken care of. You can access your accounts at over 500 networked branches across the country.

Benefits Get Access to your local current account through over 600 branches and over 2220 ATMs across India. Get the advantage of Real Time transfer of funds and other services through Internet Banking. Daily E-mail statement. FREE Card Transfer from any ICICI Account to any VISA Card in India. Extended Banking Hours (8 am to 8 pm). Business Debit card. Cheques treated at payable-at-par across 300 locations. Salary account Salary Account is a feature rich corporate payroll account with benefits for both corporates and its employees. 0 the process of drawing cheques for salaries is replaced by sending a single ASCII file to the bank and the amount is directly credited into the employees salary account 1 Cuts down payroll processing workload

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Salary Account can be

Fixed Deposits
Traditional Funding through debit to operative account/cheque for clearing/cash Payment of interest quarterly / monthly / on maturity Min. deposit 10,000/Interest Pay outs through credit to accounts or bankers cheque Cumulative Funding through debit to operative account/ cheque for clearing/cash Payment of interest on maturity of deposit Min amount 10,000/Mode of payment Bankers cheque renewal or credit to account Compounding of interest quarterly Minimum period 6 months

Some of the other facilities offered under made2order current account are as mentioned below. Multi City Cheque Facility Anywhere Banking Facility Upcountry Cheque Collection Pay Orders and Demand Drafts Corporate Care Service Doorstep Banking Facility Internet Banking Facility Debit/ ATM Card Mobile Banking More Useful Facilities

Account
Standard

Quarterly average Balance requirement 10,000

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Classic Premium Gold gold plus Platinum

25,000 50,000 1,00,000 3,00,000 5,00,000

Multi-City cheque facility With this facility, all cheques issued by you will be payable at par at various ICICI Bank branches across the country. This is a unique facility, which gives you the power to issue cheques that are treated as local cheques at all ICICI Bank locations across India.

Anywhere Banking facility With an unparalleled set of networked branches across India, ICICI Bank offers you Anywhere Banking in the truest sense of the term. Your Roaming Current Account in one centre can be operated from any other designated branch across any other centre. Upcountry cheque collection-Next time your buyer sends a cheque payable at a remote location, dont worry. ICICI Banks reach coupled with its correspondent bank network will ensure that the cheque is credited to your account extra fast 0 Pay order and demand draft 1 With the ICICI Bank Roaming Current Account you can draw Pay Orders in more than 125 centers and draw Demand Drafts in more than 500 centers. Phone banking facility

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With this facility you can carry out your banking transactions over the phone. You can make Balance Enquiries, Request for a Cheque Book, Request for Stop Payment, Make an FD, Request for a DD and do much more. Internet banking facility ICICI Banks Internet Banking Facility allows you to access your account from anywhere, anytime. You can:

Check Account Balances Transfer Funds Request for Cheque Books and DDs Pay utility bills online Request for FD* ... and much, much more

Debit/ATM card This facility is available for sole proprietorships and partnership concerns. You can use the Debit/ ATM card for the following transactions:

Cash Withdrawal Cash Deposit Balance Inquiry Cheque book request Mini account statements Transactions at various merchant establishments across the country

Mobile Banking Your account balance will be communicated to you via SMS everyday. Whats more, in case your account has insufficient balance when a cheque hits, we will send you an SMS alert immediately. More useful facility

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 Free monthly account statements Free standing instructions You can also opt for Power Pay to make your salary payments to employees absolutely hassle free Free daily statement on e-mail Doorstep Banking Facility Now cash pickup/ delivery and cheque pickup is available at your doorstep. To avail this facility*, please contact your nearest ICICI Bank branch. * Facility in select centers for select customers Corporate Care Services With this facility you can carry out your banking transactions over the phone. You can make Balance Enquiries, Request for a Cheque Book, Request for Stop Payment, Make an FD, Request for a DD and do much more. Nos of users using this service can be more than 1.* Facility in select centers At ICICI Bank, we care about all your needs. Along with Deposit products and Loan offerings, ICICI Bank assists you to manage your finances by providing various investment options ranging from ICICI Bank Tax Saving Bonds to Equity Investments through Initial Public Offers and Investment in Pure Gold. ICICI Bank facilitates following investment products: Investment products: ICICI Bank Tax Saving Bonds Government of India Bonds Investment in Mutual Funds Initial Public Offers by Corporates Investment in "Pure Gold"

Foreign Exchange Services Senior Citizens Savings Scheme, 2009

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You can invest in above products through any of our branches. For select products ICICI Bank also provides the ease of investing through electronic channels like ATMs and Internet (ICICIdirect.com)
ICICI Bank Bonds

All ICICI Bank Bonds have been rated "AAA" by CARE and "LAAA" by ICRA indicating the highest degree of safety for your money All Investment in ICICI Bank Tax Saving Bonds issued up to March 2010 are eligible for tax rebate under Sec 88 to the full extent possible. Bonds are listed on BSE, NSE
GOI Bonds 8% Savings Bonds (Taxable), 2008

Low risk. Reasonable investment tenure. Nomination facility available. Cannot be traded in secondary market. Interest income taxable.

Mutual fund 0 At ICICI Bank we will help you identify an appropriate mix of Mutual Fund schemes for your portfolio using asset allocation strate 1 it keeps its investors updated on the latest happenings in the Mutual Fund industry and the various financial markets through regular electronic updates (daily & weekly) through Emails. We also send out a monthly magazine on investments to our customers 2 Invest in IPO's Online 3 Anybody can invest in IPOs online through with same convenience of investing in equities - hassle-free and with zero paper work. Also, get in-depth analyses of new IPOs issues (Initial Public Offerings) which are about to hit the market. IPO calendar, recent IPO listings, prospectus/offer documents and live prices will help you keep on top of the IPO markets

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ICICI Bank Pure Gold ICICI Bank with its Pure Gold offer attempts to bridge the gap between the need of the customers for buying gold and availability of an organized avenue to satisfy that need, by taking care of the two key components Reliability and Convenience.

Reliability 24 Carat ICICI Bank Pure Gold is imported from Switzerland. This Gold carries a 99.99% Assay Certification, signifying highest level of purity, as per international standards. Convenience ICICI Bank Pure Gold is competitively priced based on daily prices in the international bullion market. Currently, gold is available in 2.5 gram,5 gram, 8 gram, 20 gram and 50 gram categories, subsequently other denominations will also be introduced. Foreign Exchange Services offers a variety of foreign exchange products like: ICICI Bank Travel Card Travelers Cheques (American Express) Foreign Currencies Senior Citizens Savings Scheme
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Scheme Details:
Senior Citizens Savings Scheme (SCSS) is a Government of

India Product.

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 9% Interest Highest Interest offered to Depositors.

Since the product is offered by Govt of India, this product is one of the most Safest Investment Option. Premature closure of account is possible after one year from the date of opening the account.(Charges applicable).

Loans:
ICICI Bank offers wide variety of Loans Products to suit your requirements. Coupled with convenience of networked branches/ ATMs and facility of Echannels like Internet and Mobile Banking, 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Home Personal Loans Car Two Wheeler Commercial Vehicle Loans against Securities Loan Against Gold Farm Equipment Construction Equipment Office Equipment Medical Equipment Rural Educational Institute Finance Pre-approved Loans Retail Assets Branches Consumer Durable Loans

Farm Equipment Loans 0 Preferred financier for almost all leading tractor manufacturers in the country. 1 Financing farm equipments in over 381 locations spread across the country. 2 Fast processing of files with easy documentation.

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3 Flexible repayment options in tandem with the farmer's seasonal liquidity. 4 Monthly, Quarterly and Half-yearly and Yearly repayment patterns to choose from. 5 Comfortable repayment tenures from 1 year to 9 years. Construction Equipment Loans Having funded infrastructure for over 4 decades, it understand the need of the customers better. ICICI Bank offers attractive financial packages through our excellent distribution network. its products are customized for new entrepreneur to large business houses. It has tie-up with leading construction equipment manufacturers for wide range of products. It takes over existing high cost loans at competitive terms resulting in huge savings. Quick processing due to easy formalities and one time sanction of loans for disbursement over a period of time. Home Loan Attractive loan interest rates Home loan amounts starting from Rs. 2 lakhs Term loans up to 20 years Free Personal Accident Insurance (Terms & Conditions) Insurance options for your home loan at attractive premium

ICICI Bank Home Loans gives Adjustable Rate Home Loan Fixed Rate Home Loan Part fixed, Part Floating Rate Home Loan Smartfix Home Loan Money Saver Home Loan and also Balance Transfer of your existing home loan from other banks

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Office equipment loans: we present ICICI Bank's Office Equipment Financing as a convenient and hassle-free way to procure the Equipment you need Approved Product category:- This loan can be availed against any of these Equipments-: IT assets like PCs/Laptops/Servers/Routers/Switches/V-Sats etc. Air Conditioners Gensets/UPS/Inverters. Copier/Printers/Scanners/Multi-Functional Devices. Solvent and Wide Format Printers. Color Labs. EPABX.

Personal Loans for all your financial needs ICICI Bank Personal loan is your one-stop-shop for all your financial needs to fulfill any of your desires. You can now secure a fast and easy personal loan for an amount up to Rs. 15 lakhs at attractive interest rates with an ICICI Bank Personal Loan. With an ICICI Bank Personal Loan you can get instant money for a wide range of your personal needs like Renovation of your Home Marriage in the Family A holiday with your family Your child's education Buying a Laptop or a electronic equipments Medical expenses or any other emergencies

Medical equipment

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A customer-friendly loan for: Purchase of new medical equipment Balance transfer of your existing medical equipment loan(s) Doorstep service for your Medical Equipment Loan Available at more than 250 locations across India Loan amount up to 85%* of the value of the invoice Attractive rates of interest Nominal processing fee of 1% of the loan amount Repayment period of 12 months to 60 months* Repayment options through post-dated cheques / direct account debit mandate

Rural Educational Institution finance

ICICI Bank Rural Educational Institution Finance (REI) caters to the need of privately run Educational Institutions based out of Rural, Semi Urban and Outside city limit locations Rural Educational Institution Finance ICICI Bank offers loans to Rural Educational Institutions with the following features and a host of benefits : Loans for Additions of New classrooms, lab facilities, Transportation. Residential facilities for Teachers or students. stablishing a new school or college by an existing institution. Attractive Interest Rates Fast Processing of Loans Minimum documentation SMS alerts for Sanctions & Repayments. Students health Insurance with attractive Interest rates.

Car Loans
It offers loans up to 100% of on-road cost on select models, and up to 95% of the ex-showroom price on others 0 1 Loan on Phone for Customers Loan on the Strength of Your Income:

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2 3 4

Contribute 20%. No Need for Income Proof Instant Funding for Credit Card Holders 100% Loan for Fixed Deposit Holders

Used Cars It offers up to 90% of the car value, and up to a 7-year repayment duration. it finances cars which are up to 10 years old at the end of the loan tenure. You can also take a loan on a car you already bought or transfer your loan to ICICI Bank from another financier. Pre-approved Loans For an existing customer of ICICI Bank can avail of instant sanction on Personal Loans, Car Loans and Two-Wheeler Loans. Features of Pre-approved Loans Online: Quicker processing of Loans. Apply for a loan from the convenience of your home or office. Two Wheeler Loans ICICI Bank Two Wheeler Loans offers a finance facility up to 90% of the On Road Cost of the vehicle, repayable in convenient repayment options and comfortable tenures from 6 months to 36 months. Two Wheeler Finance facility is available in a wide range of options to suit the requirements of customers. Existing ICICI Bank Customers can simply ride away on their favorite Two wheeler by availing Loan On Phone. Commercial Vehicle Reaches you through more than 700 locations across the country. Range of products under one umbrella. Funding of products include, trucks, buses, tippers, light commercial vehicles, pick ups, 3 wheelers, etc.

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 Range of services: funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Xtend product, working capital loans & other banking products.. Preferred financier status with all leading manufacturers. Simple documentation. Quick turn around time. Flexible financing solutions to meet the individual requirement. Loans against Securities ICICI Bank will grant an overdraft facility up to a value determined on the basis of the securities pledged . A current account will be opened and you can withdraw money as and when you require. Interest will be charged only on the amount withdrawn and for the time span utilized. It offers loans against: Demat Shares RBI Relief Bonds Mutual Funds Units ICICI Bank Bonds Insurance Policies UTI Bonds NSC/KVP (In demat form only)

Loan against Gold Ornaments ICICI Bank presents Loan Against Gold Ornaments. A product designed to provide you liquidity against your gold ornaments without having to sell it. The product is packed with features such as : 0 1 2 3 Hassle-free quick processing of loans Simplified documentation Guidance throughout the process. Easy part payment options

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Consumer Durable Loans: ICICI Bank now fulfills your dreams and aspirations with Consumer Durable Loans. Get attractive loans on just about every durable from television to refrigerators, from laptops to mobile handsets and more

Cards: ICICI bank deals with

Credit Card ,Debit Cards ,Travel Card ,Prepaid Card Purchase Card ,Distribution Cards ,Business Card.

Different competitive products ad services offered by competitors of banks of ICICI Bank are as follows: HDFC Bank
530 branches in India ,loan against security available upto 10 lac(shares,mutual fund,bonds ,nsc/kvp), current account facilities:HDFC Bank Plus, HDFC Bank trade account, Premium current account Regular current accounyt, services-: With one account you can access to more than 220 cities. Intercity movement of funds, Payable-at-par cheque book facility. Free intercity funds transfer across its network up to Rs.100 lakhs per month. Free pay order demand drafts Free online, real time Net Banking Free counter pick up of non-cash items once a day

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Free collection of outstanding cheques Huge saving on Bank charges Cash pick up/delivery and demand draft ATM for individual/sole proprietor Free online, real time net banking 24 hour phone banking Net banking ,phone banking,, ,mobile banking, ,instant alert

Investment product- MF, Insurance, bonds. Trade service- Import, Export, Letter of credit, bank guarantee, Foreign exchange products for your business travel abroad, Business banking,

IDBI -:Products and services

Roaming current account, gold plus current account, tax saving Fixed deposit, NRI India remit, swipe of debit card, corporate loan, super saving account, ATM service, Online banking, SMS banking, Phone banking, Internet banking, Any branch banking, Demat account, Investment products-mutual Fund, Bonds, Insurance, Lockers, Loans, Tax related services, traveling abroad services, forex, gift card,

Punjab National Bank-:Products and services

Fixed Deposit, Mutual Fund , ATM cum debit card, On life insurance, Internet banking, multicity cheque book, Auto seep in and sweep out facility.

State Bank of India- : Products and Services

Current account , Fixed account ,Savings account, Home Loans, Education loan, Mutual Fund, Insurance, Motor loan , Corporate finance, ATMs, Gold loans, Internet banking, Forex, Bank of Boroda Products and services Internet banking facility, Tax saving term deposit, Free unlimited cheque facility, Concession on DDs / TTs / MTs, Free collection of cheques, Immediate Credit of outstanding cheque, Waiver of processing charges on car loan,

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concession on demat account, Free credit card with personal accidental insurance. Centurion Bank of Punjab Products and services (for current account holders) At par facility, RTGS, Third party cash deposit, Cheque pick up facility of account to account,

Suggestion
1. Campaigning for awareness for investment products for rural sector. 2. Products should be more competitive than the competitors product. 3. More numbers of man power will be required in Bhubaneswar as well as Orissa. 4. Focus on foreign exchange should be taken. 5. Gold service should improved and attractive. 6. More focus on small and medium class business group 7. More focus should be taken for property dealers . 8. Attractive scheme for property dealer 10.Quick and competitive service for business group should be taken. 11. Well campaigning and advertisement should be done for property, gold ,foreign exchange, mutual fund . 9. Brances should be more in Bhubaneswar and all the other district of Orissa

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12. More advertisement should be done for various investment plan in rural areas. 13.More Competitive man power should be appointed for marketing the product in Bhubaneswar as well as Orissa. 14.The bank should give focus on cross-sell division for various investment product as it is focusing mainly the current account holders. 15. As cross- sell is giving more revenue and giving more facilities to customers, So more financial investment product should include in this division. 16.Proper advertisement would be requiring for the ICICI to aware the people. 17.Recruiting of more qualified agents to spread the network. 18.Awareness program should be organized specifically in the rural area to aware the people about their life.

Findings
I have done my research on investment requirement of current account holders of Orissa at Bhubaneswar. And after my servey at Bhubaneswar I have collected data about it for Orissa and I took an average and got the findings of my research. According to my servey report , I have found the following datas about investment need of current account holders of Orissa Total Population of Orissa 21082989 Total Numbrs of account Holders - 8604132 Total Current Account Holders in Orissa - 572660 Total Savings Account- 8031472

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 1..People of Orissa mostly opened their account on State Bank Of India, Punjab National Bank, ICICI Bank , HDFC Bank , Centurion Bank Of India .

Conclusion

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Marketing Research is vital for the organization to know about the update market position of the investment requirement of current account holders in Bhubaneswar and in the whole Orissa. This survey is very much important to find out the untapped market available in Bhubaneswar division in Orissa. Through this survey I found that there is. Giving emphasis mainly on rural Market, Small and medium enterprise group and there is huge investment requirement for the people of Orissa as it is a industrial sector , people want to invest more in financial products. So ICICI Bank should give more focus on rural as well as small and medium group people as they are the prospective investor of ICICI Bank. They have requirement of investment .so ICICI Bank should be provide competitive and quailitive investment products to customers to attract them towards ICICI Bank and to compete with the competitors in the market as there is huge competitors in the market.

BIBLIOGRAPHY
WEBSITES:

www.icicibank.com www.indiatimes.com www.icici prulife.com www.hdfc.com www.sbi.com

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www.rbi.gov.in www.icici.Lombard.com www.bob.com www.pnb.com

Books:
1. what is the inside operation of Indias best bank 2. S. Guruswami published by Thomson 2010 (financial market and services) 3. Future growth of bank. 4. Investment mantra by Geoge Soros ,Publisher Tata mc grow hill

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