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CHANEL C. WOODS-JOE San Diego, CA 92115; chanelwoods89@yahoo.

com 310-425-6378 Twitter: @ChanelJoe EDUCATION Bachelor of Arts in Journalism, Emphasis in Public Relations San Diego State University Minor in Psychology Presidential Grant Award Recipient New York University: Media and Public LifeSpring in NY program RELEVANT EXPERIENCE Account Coordinator, Cook + Schmid Oct. 2010 - May 2011 Develop creatively angled media pitches for bylined articles and client news Generate favorable print, online and broadcast coverage at national and local levels Write and edit news releases, advisories, and collateral materials using AP Style Monitor editorial calendars, HARO queries, and current events for opportunities Create and maintain media lists and clip reports using Vocus and LexisNexis Improve SEO of written products through use of keywords, title tags and hyperlinks Plan and manage client video shoots from pre-production to post-production Develop and adhere to timelines for completion of campaign deliverables Maintain positive relationships with clients through consistent communication Public Relations Assistant, SDSU Dept. of Marketing and Communications Jan - May 2010 Edited 15 or more news coverage videos per week for distribution in daily clip emails Generated press clips of top-tier coverage using Adobe Photoshop and Microsoft Word Produced written content for SDSU NewsCenter on weekly basis using AP Style Publicized newsworthy information using news releases and media advisories Utilized Cision to compile targeted media lists for pitches and advisories Mentor, SDSU Educational Opportunity Program Sept 2009 - May 2010 Oriented 13 freshmen and transfer students with on-campus resources Coordinated and executed weekly meetings and activities with each protg Monitored protges progress toward goals set at beginning of semester Advised students on academic requirements and effective course-progress planning Brainstormed time-sensitive to-do lists for major assignments in each protges courses Intern, Oster and Associates, San Diego, CA May - July 2009 Drafted, edited and distributed press releases and email blasts Conducted extensive environmental scanning for clients and prospective clients Updated social media at least once per week (Twitter, Facebook, Blogger) Uncovered opportunities from editorial calendars Beauty and Wellness Intern, 5W Public Relations, New York, NY Jan 2009 - May 2009 Gathered media clippings of product placements in monthly and weekly publications Maintained beauty closet product inventory for more than five clients Prepared and delivered high-frequency product distribution to editors and bloggers Edited press kit materials to ensure accuracy and brand consistency ACTIVITIES AND SKILLS Young Survival Coalition San Diego, Volunteer Media Coordinator Certificate in Cultural Competency from SDSU Intercultural Relations/Cross-Cultural Center Principles of Public Relations Course: Service-Learning Proposal, Team Leader Proficient with Hootsuite, Constant Contact, Survey Monkey, Bit.ly, PRLog and Business Wire Fall 2010 GPA: 3.4 Spring 2009