Business strAtegy Contest

Establish Audi as indias No.1 Luxury Car Brand by 2015

An Audi and indiA Future of Change initiative

Audi-iNdiA Future of Change Business Strategy Contest

Primary Target Audience indian Management Students and Professionals below 35 years

Business Strategy to Establish Audi as indias No.1 Luxury Car Brand by 2015
India is currently a tiny market for international luxury brands. However, experts predict that this market is going to boom 2015 onwards. Audi is in the niche segment of manufacturing luxury cars. And mindful of the growth in India in the luxury brand sector 2015 onwards, Audi would like to prepare for this market. Contest Categories Category I Students (below 35 years) Category II Professionals (below 35 years) Proposed Jury Panel 2 Indian domain experts 2 Representatives from Indian Management Institute 1 Representative from Audi

Prizes Category I Students (below 35 years) 2nd Prize - 3 month traineeship with Audi India Dealer or ` 50,000 1st Prize - 6 month traineeship with Audi India or ` 100,000 - Expenses paid - Traineeship Salary - Own project - Assigned to Head of Audi India as mentee Category II Professionals (below 35 years) - One day Audi Driving Experience in Dubai - Flight & Hotel Costs covered Rules of Participation Eligibility Category I Students (below 35 years) Entry to the contest is open to all students. The participant must be an enrolled student in any school/college/institute and be under 35 years of age as on 31 December 2011. Participation is open to teams (of two) and individuals. In the case of team participation, a team leader will need to be appointed. In the case of team participation, the prize money will be shared amongst members Submitted projects must be original and not currently in execution. Projects entered previously in other competitions will not be considered eligible for entry and will face immediate disqualification. Ideas that have previously been awarded in other competitions will not be considered eligible for entry and will face immediate disqualification. Category II Professionals (below 35 years) Entry to the contest is open to all working professionals under 35 years of age as on 31 December 2011. Participation is open to teams (of two) and individuals. In the case of team participation, a team leader will need to be appointed. In the case of team participation, the prize money will be shared amongst members Submitted projects must be original and not currently in execution. Projects entered previously in other competitions will not be considered eligible for entry and will face immediate disqualification. Ideas that have previously been awarded in other competitions will not be considered eligible for entry and will face immediate disqualification. Registration for Participation in the Contest All contestants intending to participate must register online on any of the below portals www.indiafutureofchange.com, www.audi.in, facebook.com/audiindia

Process of Submission All submissions must be made online through www.indiafutureofchange.com. Hard copies will not be accepted. Submissions must carry a student ID proof, wherever applicable. The business plans can be uploaded as Power Point presentations (.ppt format) or converted to Adobe Readers PDF format. An entry (inclusive of all files submitted) should not exceed 10 MB. The presentations should not be marked with any form of identification (name, logo, etc.). Entries will be disqualified if they are marked. All submissions must carry an accompanying Letter of Acknowledgement, giving credit to information sources, image resources etc., wherever applicable. All entries must be submitted in the form of a business proposal along with supporting documents, acknowledgements and bibliography wherever necessary. Entries must be accompanied by a Team Profile mentioning clearly the role of each member in the project. The contribution of the students from participating schools must be stated in detail. The market strategy should be submitted electronically to audistrategy@indiafutureofchange.com by 15 October, 2011, 1700 hrs IST. Technical Criteria 1. To qualify for the contest, the proposed business plan must be financially sustainable/ profitable. It must be scalable and have potential for growth. 2. Submissions may be entrepreneurial and explore the creation of new ideas. Entries may include Leveraged Buyouts, Recapitalisation, Restructuring, Privatisation, Roll-Ups, certain Licensing or Franchise arrangements, Joint Ventures, Alliances and Search Funds. 3. Ideas based on academic research must mention sources. Strict confidentiality will be maintained. Rights and Reproduction 1. Participants who receive funding for their ideas at any time during the competition must disclose that fact once they have secured a formal commitment from the investor. 2. All cash generated during the time of the competition in the form of sales revenues or contracts, research grants and personal or family funds must be disclosed. Confidentiality will be maintained. 3. Ventures that have already received outside investment from venture capital firms, private investors or industry sources may be considered ineligible to compete and should contact the Organising Committee. 4. All submissions to the InDIA Future of Change contest series will be, for exhibition or publication purposes, the property of the Organisers. The Organising Committee retains the right to publish the business plan ideas and information associated with them and the participants in all communication exercises related to InDIA Future of Change. 5. The Organisers or any employee or agent of the Organisers will NOT be liable for: (a) any costs incurred or loss or liability suffered by the participants in relation to the programme (b) any lost expectation of profits by participant (c) any failure by participant to understand their rights in relation to Intellectual Property, or the rights of the Organisers in relation to Intellectual Property (d) any other benefit applicants may expect to gain by participating in the programme.

6. The Organisers may change the Terms and Conditions of participation at any time without specific notice. The amended Terms and Conditions will be effective immediately upon being posted on the website. Important changes to the Terms and Conditions will be highlighted on www.indiafutureofchange.com for the participants convenience; however, the participants acknowledge that it is their sole responsibility to regularly visit www.indiafutureofchange.com to read any changes to the Terms and Conditions of participation. 7. Disputes, if any, are subject to the jurisdiction in the courts of Delhi only. Selection Criteria The entries will be judged on the relevance and the quality of perspective presented within the context of the contest theme. Entries will be shortlisted based on adherence to clauses mentioned under Eligibility and Technical Criteria. Also, there will be weightage for overall merit of the idea. Entries will be evaluated on criteria pertinent to the contests themes. There is no single standard matrix of criteria to be imposed on all entries, thereby granting greater creative freedom to participants. Emphasis will be laid on the participants conviction of the idea and the thoroughness of research and understanding of the plan and its context. INDIA Future of Change may at any time and for any reason: (a) disqualify a participant from the programme if the evaluation panel or the Grand Jury in their absolute discretion, determine that such disqualification is warranted (b) discontinue the programme by posting a notice to that effect on www.indiafutureofchange.com Selection Procedure All entries will be reviewed by a panel of renowned Indian and international professionals, academicians and domain experts. There is no fixed matrix of judging criteria. All entries will be judged individually, and the winners selected by consensus of the Jury. important dates Registration and Submission Registration opens on 01 August 2011, 2000 hrs IST Registration closes on 30 September 2011, 1700 hrs IST Submission closes on 15 October 2011, 1700 hrs IST Shortlisting by the Academic Partner for the Grand Jury Preliminary sifting and organising by INDIA Future of Change 31 October 2011 Setting up an online jury panel portal 07 November 2011 First round of selection to shortlist top 25 entries 14-21 November 2011 Setting up the Grand Jury online portal 25 November 2011 Grand Jury online evaluation 28 November - 09 december 2011 declaration of Results Top winners in each of the categories will be announced by 12 december 2011 on www.indiafutureofchange.com and www.audi.in