INTERNSHIP REPORT AT COSLAB (PVT)LTD MULTAN

Presented To:
Coordinator of Internship & Placement

Presented By:
Khalid Ullah Khan BT-06-57 BBA-IT(Hons) 2006-2010

INSTITUTE OF MANAGEMENT SCIENCES

BHAUDDIN ZAKARIYA UNIVERSITY MULTAN

Internship Report By Khalid

Preface
Internship is an integral part of BBA-IT program, because it gives us the practical knowledge of what we have learnt during our study period. This report is written to fulfill the requirement of BBA-IT degree.

Trading keeps much importance in human life. This practice started when the human beings thought to live together in the formal way. Small groups of people came together and small colonies were established. This change in living style started exchange of the things. So when the first thing was exchanged the trade was come into being.

Now a day the business environment keeps on changing everywhere. New dimensions of business are coming before us. These dramatic and dynamic changes in business world require the specialties about the all aspects of business of today. Because of these requirements, business knowledge become important and business education becomes the need of time. Only he person with latest knowledge can survive in this vast field.

But practical knowledge is also necessary along with the theoretical knowledge. This made the internship an integral part of our BBA-IT. One can see how the theories and knowledge are being practically implemented. This report is about Coslab (Pvt) Ltd. I did my internship here for 6 weeks and this report carries the information about history, organizational structure, marketing strategies, SWOT, Financial and Pest analysis of Coslab (Pvt) Ltd.

Internship Report By Khalid

Acknowledgement
Countless thanks to almighty Allah, the lord of the whole universe and the greatest force behind my success in my life. I also pay my heartily to Hazrat Muhammad (Peace Be upon Him) whose whole life is marvel and model of any person belonging to any walk of life. I pay my gratitude to all other respected teachers at institute of management sciences, Bahauddin Zakariya University, Multan. Finally I would like to thanks to my adoring parents, for their day and night prayers, sacrifices and encouragement, moral and financial support through out the course of study.

Internship Report By Khalid

Table of Contents
COMPANY PROFILE 5

PRODUCTION DEPARTMENT ...

A C C OU N TS D EPA R TM EN T

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M A RK ETIN G D EP A R TM EN T

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S WO T A NA LY S IS F I NA N C IA L A NA LY S IS P ES T A NA LY S IS .

13 15 17

A PP LIC A TIO N O F C LAS S R OO M LEA R N ING .

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SUGGESTIONS

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INTERNSHIP RESULT..

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Company Profile
Company Name
COSLAB (PVT)LTD.

Brand Name
CARE Cosmetics

Internship Report By Khalid

History
The Company Started working In 1988 in Multan From a very small level near Rijwana road. Initially the company were making Talcum powder and perfume which were sold in the local market in multan without any advertising compaign.with the passage of time they start making cream and were expanding there business. In 1990 they shift their production to swat and remain their main office in multan near rajwana road. So there they started production and their sales increases by making wild flower which become popular very soon. So because of tax free production they were enjoying good profit at the time and were able to expand there business.

Internship Report By Khalid

The company was not even his own infrastructure (Building) in swat so in 1995 they were in the position to make their own building. At that time they were having the sales manager who suggests them to invest this amount in advertising and so they agree and advertise their product with the brand name CARE COLD CREAM and make their distribution network better by hiring some new sales personnel in different area of the country. After the Advertising within 2-3 years the company earns a lot and they extended their product line.

SO they make there own infrastructure in 2001 and some new equipment were also installed there in multan located at 11km from bosan road.

In 2005 the company makes financing from bank and import different machinery of packaging plant from Japan and china which were not there in Pakistan before.

Internship Report By Khalid

The unit no 2 is about to manufacturing of fine quality plastic packaging which is the no 1 quality only available in Pakistan with coslab (PVT) LTD.

Mission Statements
We make people beautiful. We will build a unique portfolio of Beauty and related brands, striving to surpass our competitors in quality, innovation and value.

Slogan
Since of care is the art of beauty

Objective
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The ultimate objectives of our business strategy are to increase volume, expand our share of worldwide nonalcoholic ready-to-drink beverage sales, maximize our long-term cash flows and create economic-value-added by improving economic profit.

Production Department
After my selection through Reference for internship program in Coslab pvt Ltd Multan, I joined PRODUCTION DEPARTMENT which is led by Amjad IQBAL Senior Officer. I learnt more under their supervision which would be helpful for me in practical life. He was very cooperative and supportive to me. Under their supervision I learnt that Human resource is the key assets of organization How to utilize Human Resource and put right person at right Time on right place. How to get maximum from human resource to produce more and meet demand. And how to meet the demand of human resource to keep better production and get maximum output from them. And to avoid any disturbance in meeting demands. IN 2nd week in production Department my job is to keep check of quality and check organization stamp on packing of product. With this I have also assign a task to take feed back from employee about their job. Whether they are satisfied or facing any problem with work or in organization.

Internship Report By Khalid

In production department Quality control is done by integrating the following related techniques and activities: 1. Specification of what are needed. 2. Design of the product or service to meet the specifications. 3. Inspection to determine conformance to the specification. 4. Review of usage to provide information for the revision of specification if needed. 5. Utilization of these activities provides the customer with the best product or service at lowest cost. The aim should be continuous quality improvement.

Accounts Department
For 3rd and 4th week of my internship program in Coslab Pvt Ltd, I was sent to Management Accounts department, which is lead by senior officer Zafer Iqbal, assistant manager Abdul shakor. All the people there were very kind and supportive to me. The most important activities which are performed in this department are preparing, maintaining, and recording the reports of different departments. The departments are following: Sales department. Shipping department. Production department. These reports are prepared on daily, weekly, monthly and yearly basis. I learnt the preparation of following reports: 1. Cosmetics issuance report 2. Filled stock report 3. Plant wise production report

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Internship Report By Khalid

4. Plant wise yield report 5. Raw material report 6. Recycle scrap reports The organization do not have any information system like MIS or DSS but has just internal network computer system when ever they required any report in any meeting they can easily share with each other these report which help a lot in making time decision, correct any mistakes occurs and make new agreements . Learning these reports would help me in my practical life when inshaallah I will start my own business these reports will really help me a lot to maintain my business in a better way.

Marketing Department
I spent my last 5th and 6th week in marketing department combine With Management accounts department there is no separate body of marketing department in organization. During these two weeks I learn about Marketing and concepts we study during course are applied almost all in organization. I spend my time with marketing experts including distribution, import and export manager and advertisement manager. I observe these people and gain a lot from these people.

A.

DISRTIBUTION

Now a days business is extended to a great extent. Markets are widening briskly, so there is a great need to meet the requirements of this large market successfully. There should be such a system of distribution that the supply of products to the markets should be according to the needs.

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Supply of product is monitored in such a way that there are minimum chances of shortage in supply. Company has a centralized distribution system in which the products are distributed from one warehouse to the selected distributor of the company, and then the distributor make the product available to the wholesalers and at the end the product is transformed to the retailers to be purchased by the final customer. The company had direct relations only with the distributors for making the product available to the target market. Sometimes when the company introduces the same product line in different innovation style then it uses the following channel of distribution. The company has specifically directed its distributors to provide that innovative products to retailers skipping out the wholesalers in the channel. The basic reason for doing this was to eliminate the wholesaler commission so that the price can be placed at relatively lower level. Channel is like this Manufacturer Consumer . They exports product direct from company these product are made with very care and in special packing. They export their product to Africa, Dubai, Bangladesh and recently to Afghanistan. Company warehouse Retailer Distributor

B.

ORDER HANDLING

I have also learned order handling in last week .The order is generated by warehouse manager Mr.AZHAR or by direct customer request .a particular order document is used 12 Internship Report By Khalid

by the company and accordingly they fulfill order of customer .Order handling is not a difficult task but need attention at every point because mistake will create a huge problems and loss to company.

C.

ADVERTISEMENT

Most of marketing of coslab is through print media. In news paper their ads in Jung and express news paper. Here I know how much cost is bear in electronic media while varying with time and channel.

SWOT Analysis
Strengths
o Good image of brand name in Pakistan o Enjoying economies of scale o Good will in the market o Strong financial position o There is no compromise on the quality of products. o There own packaging plant. o Quality Control

Weakness
o High rates of products o Ratio of success of new product is low 13 Internship Report By Khalid

o Huge inventory stocks of raw material and finished goods

Opportunities
o Start some new things like tooth paste etc. o They have a greater opportunity to expand its wide range of products

Threats
o Facing tough competition with fair n lovely High inflation rate is increasing the cost of imported raw material day by day

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Internship Report By Khalid

Financial Analysis
Short-Term Debt Paying Ability
Ratios Net Working Capital (Million Rs.) Current Ratio Quick Ratio CA-CL 2 Current Assets Current Liabilities Current AssetsInventory Current Liabilities Cost of goods sold Ending Stock of Inventory Accounts Receivable Average credit Sales per day 1.15 0.49 2006 300.1 2007 314.77 1.14 0.54 2008 300 1.07 0.45

Inventory Turnover

3.34

3.84

3.02

Average Collection Period

28 days

35 days

36 days

Long-Term Debt Paying Ability

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Internship Report By Khalid

Profitability Time Interest Earned Ratio Debt Ratio EBIT Interest Total Liabilities Total Assets

2006 1.57 times 0.77

2007 1.46 times 0.55

2008 1.59 times 0.60

Analysis of Profitability
Ratios Net Profit Margin Return on Asset NPAT Sales NPAT Total Assets 2006 0.022 0.021 2007 0.117 0.012 2008 0.002 0.014

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PEST Analysis
Pest Analysis is basically an environmental analysis which covers these four dimensions of environment

Political
As far as political environment is concerned company is very worried about it. Pakistan is not a political stable country. Even after the18 February election political environment is still not friendly for business. Coslab Company cannot heavily invest due to this factor.

Economical
As far as the economic conditions are concerned they are also not favorable the purchasing power of people is decreasing due to high inflation and there is a threat that this condition may directly hit the sales of the company.

Social
Due to its American origin people in Pakistan have a little bit cultural clash with the coslab company specially after Iran and Iraq war but the participation of

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Internship Report By Khalid

company in social responsibilities is appreciating which have build a good reputation in the market.

Technological
Market of Pakistan is passing through a technological revolution which provides opportunity to all the industries to modify their process. For example if the Coslab Company would start selling its cosmetics online

it would be a healthy change for the company and the market.

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Internship Report By Khalid

Learning as internee
It was a tremendous experience that I have availed with devotion and commitment. I have an interest in cosmetic industry. One thing I want to share its not easy that looks it has a great toughness and complications in its process but the overall it was nice and great. Here I am sharing some of my learning regarding my internship in different departments. I discussed about the marketing practices going on in the international cosmetic market. I.e. to target your customer after knowing needs with product solution of the customer need. I learnt that every problem is solved with a systematic process like from the root of the problem. I learnt about the marketing procedure and required of the documents and dealing with customers. During my internship I learnt about the value that customer is the only who come first. The fulfillment of the demand of customer is our basic motive.

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Internship Report By Khalid

IF I WOULD BE A MANAGER IN COSLAB (PVT) LIMITED.

I would try to work on these points first 1. Only such people would be appointed as are required by the job. 2. Different training courses should be arranged for the up lifting and improving the quality of work for employees 3. Employees on Temporary bases would be given more encouragement and try to create conditions in which they feel more security. 4. At present facility of bonus is given only to production staff but such incentives should also be given to Head office Staff. 5. Medical facilities are given in mill but such facilities should also be given to management. 6. There is also a problem of work overload for the employees and it should be control properly so that the employees are motivated. 7. Employees should be paid extra for the work which they done after working hours. 8. The process of purchase would be made short and simple. This will save time. 9. Routine working of the staff would be strongly observed and negligence not be made in this regard.

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Internship Report By Khalid

Conclusion
Coslab (Pvt). Limited is one of the leading groups in Pakistan. The system, the management style, the policies & centralized decision making environment is really remarkable. The overall analysis is indicating that the companys progress has mainly attained through dedication of employees. The effectiveness of its management, their willingness to take advantage of opportunities and face challenges of changing economic picture, this all contributes to the very much improved and sound position of company. This is really appreciable for the devotion and hard work of all the employees of the company

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Internship Report By Khalid