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FRANCE
2011-2012
www.esc-larochelle.fr
www.french-business-school.eu
London
Paris
Nantes
La Rochelle
Bordeaux
La Rochelle Business School offers a broad range of undergraduate, graduate and executive business education taught in both English and French. The school is a non profit, independent research and educational institute and a member of the Grand Ecoles system. Our programmes emphasise internships and international exchange offering students ready access to the huge European job market.
Our mission is to develop the professional and personal skills and competencies of each of our students and to prepare them to pursue a management career in business. Our excellent educational facilities combined with the expertise and quality of our faculty has enabled the school to provide innovative and original academic programmes which make our graduates eminently employable both in their first career choices and throughout their professional lives. All our degree pathways provide in-depth knowledge of new management methods and practices and experiential opportunities throughout the world. Our programmes are continually reviewed and renewed to reflect the everchanging demands of the worlds business community.
The leading schools of Management in France are called Grand Ecoles and an integral part of the French higher education system. The alumni hold key positions throughout business and industry both in France and abroad.
KEy FiguRES
2600
students
international students
400
nationalities
26
325
96
corporate partners
50
40
6000
alumni
10500m2
of modern premises with WiFi
CoNTENTS
La Rochelle Business School Company involvement at the School A diverse academy faculty Our Courses and admission Bachelor in International Business Bachelor in Tourism & MBA Tourism Management Master in Management (ESC Programme) The Humacit Projects Student Services & Support Student Life Living in La Rochelle p 2-3 p4 p5 p 6-7 p 8-9 p 10-11 p 12-13 p 14-15 p 16-17 p 18-19
Company involvement
at La Rochelle Business School
Companies are present alongside students from the admissions process until the final coaching seminars in both an educational and professional involvement. To ensure the future employability of our students, La Rochelle Business School is committed to providing teaching that remains connected to the reality of the job market and the skills and competences needed by businesses to prosper. To ensure this is implemented, a strong interaction is required between the school, its students and companies themselves.
Educational implications
Each year La Rochelle Business School visits nearly 350 companies to understand and analyze the business challenges of tomorrow. Today a network of more than 50 partner companies, of which the profiles and expertise are in line with the teachings delivered within the Group, are involved in the development of the programmes of the school. The companies also provide the raw material and examples necessary for specific case studies in line with real market problems, which the students study within the different courses.
ZOOM
Opportunities to meet with companies each year include: The Business Forum: A forum that is run by companies to recruit graduates, offer work placements and run workshops on successful career development. The Company Lectures: Monthly lecture and Q&A from visiting companies on a particular challenge facing business - to build and enhance the students preparation for their career. The Career Conference: A masterclass from alumni on their professional experience. A Companies Career Advice: Business leaders come to the school to advise on career development and successful applications. The Business Centre 5000 offers a year for jobs and work placements in France and abroad. Consultancy Projects: Students work with companies on a 'real life' business situation as part of their studies.
International Conferences and workshops organised and hosted by the school include:
Courses
Course outline
yma
ps
Undergraduate Programmes
Bachelor in International Business An International Management Programme 4 Years / English & French Option Bachelor in Tourism Management La Rochelle Business School of Tourism 3 years / English & French Option Bachelor in Business A Business Management & Marketing Programme 3 Years / French only
Graduate Programmes
Master in Management (esc Programme) A Grand Ecole Programme 2 years for entry with Bachelor Degree (3 years for entry after two years of classes prparatoires) English & French Option Master in Tourism Management and MBA in Tourism Management La Rochelle Business School of Tourism 3 specialisations in Tourism Project Management, Events Management and Hospitality Management 1 or 2 years English & French Option
*Master in Business a Master in Strategic Management Professional specialisations in: Industrial Management Management & the Environment Sustainable Development International Strategy Audit & Consultancy International Purchasing & Supply Chain Management. 1 or 2 years French only
Executive Education
Executive Education Degree Programmes (ESC Programme & MBA) and Professional Training IEF Institute dEtudes Franaises Language Centre - www.ief-larochelle.fr
How to apply:
Our admission procedure considers your location abroad and consequently international students do not have to come to France for interviews:
Note
For Master in Management (ESC Programme): All applications for entry are coordinated by Pass World a joint examination for application to 8 schools of International Business Management: Suitable for applicants who have at least 2 or 3 years of higher education. Information at www.pass-world.com
Applications are made using the undergraduate or graduate application form which can be downloaded from our website: www.esc-larochelle.fr
Interviews with the Course Leaders and Admission Officer (Includes a language assessment)
When to apply?
Applications must be submitted by the deadline indicated on the application form and it is advisable to apply early. Competition for places is strong. Visa Application for studying in France (students from outside the European Union) Documents confirming registration are sent together with the documents requested by the French Embassy for visa application. Students from outside the European Economic Area must request a long stay visa marked tudiant. As this can take some time we strongly advise you to apply for your visa as soon as possible. Further details: www.campusfrance.org
La RocheLLe Business school
01- FinlAnD central ostrobothnia university of Applied sciences www.cou.fi Metropolia university of Applied sciences, helsinki www.metropolia.fi 02 - hollAnD Amsterdam- universit hes Amsterdam www.hesasd.nl Avans - universit Avans hogeschools-hertogenbosch www.avans.nl Avans university of Applied sciences, Breda www.avans.nl utrecht university of Applied sciences www.international.hu.nl Rotterdam hogeschool Rotterdam* 03 - DenMARK ViA university, horsens www.viauc.com 04- uniTeD KingDoM newcastle - university of northumbria www.unn.ac.uk Bristol - university of the West of england www.uwe.ac.uk Plymouth - university of Plymouth www.plymouth.ac.uk coventry - coventry university www.coventry.ac.uk
01
13
03 04 02 05 07 09 06 08 10
14 12
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london - south Bank university www.lsbu.ac.uk stoke on Trent - staffordshire university www.staffs.ac.uk 05 - geRMAny Dortmund - universit Fachhochschule Dortmund www.fh-dortmund.de Regensburg - universit Fachhochschule Regensburg www.fh-regensburg.de 06 - PolAnD Technical university of lodz www.p.lodz.pl
07 - sWiTzeRlAnD Business and Management university, geneva www.bmuniversity.com 08 - czech RePuBlic Mendel university, Brno www.mendellu.cz 09 - sPAin universit escuela superior de Marketing de Bilbao www.euccb.com zaragoza universidad de zaragoza* cordoba eTeA cordoba* 10 - iTAly Turin universita degli studi di Torino* www.unito.it
11 - Mexico guanajuato - universidad de guanajuato www.ugto.mx 12 - chinA xian - universit des etudes internationales de xian-xisu www.xusi.edu.cn 13 - cAnADA Manitoba Asper school of business* 14 - uniTeD sTATes oF AMeRicA Texas A&M international university www.tamiv.edu
AluMNI VIEwpOINT
Career opportunities
Graduates from the International Business programme can expect to gain employment in a wide range of careers encompassing positions in many areas such as finance, marketing, tourism and human resource management in both national and international organisations.
First position after graduation:
Karine Geneau
gRADuATe in inTeRnATionAl Business AccenTuRe uK I joined Accenture in July 2007 on the Graduate Programme. After a training 9% Other period spent in London and Chicago I 9% Tourism, Leisure 26% was teamed with the Quality Division in and Hospitality Finance, Banking, the role of Junior Consultant. The work Industries Insurance is interesting and my responsibilities are growing all the time.
Information Technology
95% of graduates are in their first role 6 months after graduation. 31 K: Average starting salary of graduates.
place of work
in Paris and the surrounding area
12%
8%
2%
9%
Other
Executive Management
26%
8%
38%
58%
Abroad
30%
Information Technology
12%
13%
Other
19%
Marketing
Market Research
8%
2%
Executive Management
in Paris
12%
3 year degree programme. The programme offers direct entry into Year 3 to students who have the equivalent of 120 ECTS credits in Tourism Management from another institution. Successful completion of the three year programme confers the Bachelor degree and allows progress to the masters level. Taught in English or/and French. Double validation possibilities with our partner universities. Internships within Business (in France and abroad) during each year of study. Choice of professional specialisations during 3rd year (Hospitality, Resorts or Events). Opportunities to study with students of many nationalities.
La Rochelle Business School of Tourism has been awarded the TedQual certification by the World Tourism Organisation. TedQual certification is awarded after independent external auditing of the degrees and of the Business School as a whole. The World Tourism Organisation developed the TedQual certification system to contribute to the quality and efficiency of tourism education and training. TedQual certification provides students, staff and employers with assurance that the quality of these degrees meets worldwide standards. La Rochelle Business School of Tourism is proud to be the first French school to achieve this certification. It further demonstrates La Rochelle as a dynamic and well known location to study graduate and undergraduate courses in Tourism Management.
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On entering the masters and MBA level of the programme, the course of study is orientated towards future career opportunities within the public and private sectors of tourism industry in one of 3 professional areas: Tourism Project Management, Events Management and Hospitality Management. 1 year Master programme. 2 year MBA programme. 100% English Track possible. Management Placement in France or abroad (4-6 months) in both years. Double degree option with Partner Universities. The two year programme will transform the students into genuine operational managers, attentive to market changes and capable of anticipating customer needs. It aims to: - enhance student knowledge of the industries that operate in the global tourism sector with the appropriate knowledge, skills and values. - provide a broad-based management education and professional programme in which the students increase their depth and breadth of knowledge while developing practical and management skills.
Hospitality Management
Structured around the expertise that France is internationally renowned for, the teaching explores the importance of customer satisfaction within high-end, luxury hospitality management. The course also deals with all functions and services which are offered. This course is in English only. cAReeR oPPoRTuniTies Hotels: Hotel Director, Operations Manager, Conference Manager Restaurants: Restaurant Manager, Food & Beverage Manager, Communications Manager Casinos: Casino Operation Manager, Director of Sales, Internal Audit Control Manager Transport: Chief Project Manager, Airport Supervisor, Cabin Crew Manager, Commercial Manager Attractions and Theme Parks: Site Director, Development Officer, General Service Manager
Events Management
The course focuses on the ability to train leaders capable of developing events on behalf of companies or local authorities in the most diverse activities such as sports promotion (exhibitions, competitions), culture (festivals, concerts), or the organisation of leisure facilities (hotels, tourist sites). It also covers more traditional functions of business life by integrating the organisation of seminars and conventions, and motivation events such as incentives or team building activities. cAReeR oPPoRTuniTies Events & Festivals: Agency Manager, Planning Officer, Events Organiser Incentive & Business Tourism: Advisor, Services Manager, Agency Manager Conference & Exhibition Centres: Project Manager, Site Director Show & Media Events: Production Manager, Programme Director, Script Writer, Producer
Executive Education Option An Executive MBA in Tourism Management (fast-track) option is available for industry professionals with a minimum of 3 years experience, who wish to study for an MBA in an intensive teaching mode.
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Master in Management
(ESC Programme)
EPAS
Two year programme for entry with Bachelor Degree. 100% English Track available. Successful completion of the two year program confirms a Masters Degree. A three-year programme (after two years of classes prparatoires or university education) and involves a largely common core in the first year (Bachelor year) followed by Year 2 & 3 (Master years) : Work placement periods each year including a 6 month internship in the final year aligned to the students career ambitions. Triple specialisation possible across 3 elements Function, Sector and a Geocultural Zone.
The objective of the programme is to develop management professionals for business organizations at a local, national or international level. A broad-based and general business curriculum with a strong emphasis on basic knowledge in the core business disciplines. Three pathways to specialisation are available - specific international (based on a geocultural zone), sectorial and functional knowledge.
AluMNI VIEwpOINT
The ESC La Rochelle Grande Ecole Programme has received EPAS accreditation for 3 years. This accreditation is delivered by EFMD (www.efmd.com), which together with AACSB, is one of the most highly recognized internationalacademic accreditation agencies. EFMD also delivers the prestigious EQUIS accreditation. As of today, only 6 other Grande Ecole Programmes are EPAS accredited in France and 48 programmes are EPAS accredited in the world. EPAS rewards higher education programmes in business administration for their academic excellence and strong international dimension.
TRiPLE SPECiALiSATioN
Function
Sales & Negotiation Marketing Management Accounting Purchasing & Logistics Human Resources Finance
Sector
Sustainable Development Tourism Events Distribution Industry Banking Accounting Sports (New in 2009)
Geocultural zone
Europe (enlarged) Asia Pacific North America Hispanic-Iberian Arab Muslim
Executive Education Option ESC Manager (Masters Level). A programme for business professionals who want to study whilst continuing their professional activity. 90 days over 2 years. Start in October or March each year.
Antoine Gicquel
sTuDenT in MAsTeR in MAnAgeMenT With La Rochelle Business School I had the opportunity to follow a course that was both diverse and international. Firstly thanks to my Humanitarian internship in Burkina Faso where I spent three months with SOS Children in a childrens hospital, and then six months on a work placement in Montreal for Veridion, a start-up specialising in information security training. As Marketing Manager at Veridon, I was tasked with developing the marketing section (almost nonexistent on my arrival) at the time when the company was undergoing exponential growth. These two experiences gave me a lot: daily exposure to English in a professional environment, discovering a new working environment and a different way of thinking, and also the way to work in North America - faster, more direct focus on goals and the importance that is placed on skills and competence within the North American system. My next experience : After graduating Im returning to Quebec to take up the permanent post of Marketing Director at Vridon.
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VIEwpOINT
Marc GIBIAT
DiRecToR, MAsTeR in MAnAgeMenT The ESC programme is one of the cornerstone programmes offered by the La Rochelle Business School. The course provides students with in-depth knowledge and skills across varied business disciplines alongside hands on experience. Students have the opportunity of being trained by well-qualified academics from all over the world as well as professionally qualified practitioners. At La Rochelle Business School, we believe that learning is a dynamic process based on continuous improvement and that exposing the students to a wide variety of challenges boosts learning, creativity, autonomy and key competencies. Therefore, beyond the classroom, students are also encouraged to learn through active participation and a learning by doing approach in developing teamwork, projects, competencies and professional behaviours (eg. internships in France and abroad, humanitarian projects, and so forth). A key component of the programme is that students are required to specialise in 3 main fields of expertise: in a specific geo-cultural area, in functional majors and sector based minors. This allows them to become actors in their own learning by doing process. Students have the opportunity to choose between different learning pathways. For instance, the apprenticeship pathway allows them to take classes whilst working in companies. Alternatively, students choosing the international pathway have the opportunity to study abroad for more than 6 months in one of our many partner universities. The multitude of learning pathways, the specific program design, the autonomy to create a programme that best fits students personal and professional goals, the opportunity to learn from local and international experts and academics in the vibrant town of La Rochelle, are some of the key features of this outstanding programme.
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When choosing a project we wanted to find a structure where we could be useful and benefit from a rich experience in learning and discovering a new culture.
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Africa 21
Asia 48
Indian Ocean 4
Australia 3
ZOOM ON 2 ASSOCIATIONS
A center for homeless children
Jaipur, India
Taabar welcomes each year La Rochelle students for their Humacit project. Poverty forces children to beg, work in subhuman conditions and they are susceptible to all kinds of exploitation. We at Taabar seek to provide care, protection and promote the wellbeing of the children that are orphans, runaways or destitute. Our Mission is to provide adequate shelter, nutrition and healthcare to homeless children. We provide counselling to help them overcome the negative experiences whilst facilitating their rehabilitation. We also are involved in lobbying governments and organisations to improve the facilities provided for runaway children. Social workers, doctors and volunteers provide these services to the children. www.taabar.org www.lekagape.org
LekaGape Organisation
Lulekani, South Africa
A South African based NGO. The organisation strives to advance the concept of long-lasting rather than short term effect of development. We promote the empowerment of the marginalised people within the community who are then able to become participants in, and valuable contributors to, a sustainable living and working environment. The unique contribution of economic business creation and social empowerment projects in an NGO environment gives students of La Rochelle Business School the opportunity to enhance their skills and find the right fit for their personality. Students learn to meaningfully apply their skills in practice and to modify and enrich their theory. They emerge from their time here more knowledgeable and more sensitive to the challenges and realities of sustainable development. Petra Seybold-Powane
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FoCuS oN
PRoSPER
Contact: enquiries@esc-larochelle.fr
VIEwpOINT
We are international students from the island of Sri-Lanka. After our Baccalaureate, we decided to study Tourism and French in Sri Lanka as every year our country welcomes many French speaking tourists. Coming and studying in France was obviously the next step for us! We recommend La Rochelle because of its vibrance and beauty: the old town centre or the yacht port, the largest European port on the Atlantic coast, which of course attracts many tourists and business to this already bustling town. We selected La Rochelle School of Tourism because it is a famous school in France. From the very first day we have been made to feel at ease and comfortable. We really enjoy the multicultural environment and our Bachelor Programme is a very interesting and enriching course. We are proud to be students at this school!
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La Rochelle has an excellent reputation for graduate employment because all academic programmes are tailored to the needs of the business world and all have mandatory work placements. The careers centre provides: Career Counselling and needs assessment. Experience-based workshops : employment awareness and workplace skills, job search skills. Careers information (directories, booklets, etc) and connections to the alumni network across the globe. Computer access to the La Rochelle Business School job vacancy/ careers placement service. Information and contacts for working abroad.
Language centre
Our language centre is located within the Business School and has been offering French classes to International Students since 1931. It offers excellent learning methods customised to foreign students. It has already welcomed more than 60,000 learners; pupils, students, teachers and workers. Students are also offered the possibility to attend language courses prior to their business programme.
Accommodation
La Rochelle Business School provides assistance for international students in finding accommodation in La Rochelle. Accommodation options include living with a host family or living in studios/appartments.
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A PRiVilegeD enViRonMenT With exceptional levels of sunshine (2 400 hours per year equal to that on the Cote dAzur) and the nearby islands of R, Olron Aix and Madame, La Rochelle offers a wonderful natural environment. It also has a strong reputation for its actions taken in sustainable development and urban ecology, reflected through various activities undertaken by the city (self service electric cars, sea-buses, bicycle paths.). A prestigious heritage, preserved and enhanced over the years, helps contribute to the beauty of the city, where life is good!
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Culture
les Francofolies
A music festival that was created in 1984 by the initiative of Jean Louis Foulquier. The festival in July welcomes more than 80 000 visitors each year.
Situation
3h
www.festival-fictiontv.com
1h45
FRoM BoRDeAux
1h00
Sport
La Rochelle counts more than 14000 active sportsmen and women. The town is proud of its strong involvement in different sports including rugby, sailing and basketball.
www.staderochelais.com sailing
For 46 years now, La Rochelle has welcomed the International Week of Sailing, one of the biggest and oldest French Sailing event.
www.srr-sailing.com Basketball
The Rupella Basket 17 have been making a name for themselves on a regional and national level for many years.
www.rupella-basket.com
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undergraduate
Bachelor in International Business Bachelor in Tourism Bachelor in Business
graduate
Master in Management ESC Programme Master in Tourism Management and MBA in Tourism Management - Specialisations in Tourism Project Management, Events Management and Hospitality Management Master in Strategic Management - Specialisations in Industrial Management, Management & the Environment, Sustainable Development, International Strategy, Audit & Consultancy and International Purchasing & Supply Chain Management
Executive Education
www.esc-larochelle.fr
General information: enquiries@esc-larochelle.fr Tel: +33 546.51.77.71 Tel: +33 516.19.62.37 Fax: +33 546.51.79.08 102 rue de Coureilles - Les Minimes - 17024 La Rochelle Cedex 1 - France
PEFC/10-31-1236