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15 Years Ago . . .
. . . My Phone Made Me Look Like I Was on Star Trek
comScore, Inc.
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Today . . .
. . . My Phone Augments My Reality Always With Me Can See Can Hear Can Pay
Always
Connected
Knows
Where I am
Accesses my Media
comScore
comScore, Inc.
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Headquarters
Global Coverage Local Presence
comScore, Inc.
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Network Analytics
Site/App Metrics
comScore, Inc.
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behavioral ad effectiveness
To meter
mobile behavior
1
7
st
To measure the
search market
To measure
video streaming
mobile advertising tracking To deliver a worldwide Internet audience measurement To build and project from 2 million+ longitudinal panel To monitor and report e-commerce data
To offer competitive
Global Shaper Company 2010
comScore, Inc. Proprietary.
comScore, Inc.
Proprietary.
Mobile Media User = Used browser, application, native email, stream or download music Product: MobiLens and broadcast or on demand video (does not include SMS)
Data: Three month average ending March 2011
comScore, Inc. Proprietary.
43%
41%
39% 36% 34%
31%
29% 27% 25%
10
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12
56% 44%
13
60,000
50,000
40,000
30,000
20,000
10,000
comScore, Inc.
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422%
Mar-2010
Mar-2011
YoY Growth
5,000
0
1% -20% -19%
19%
50% 0% -50%
RIM
comScore, Inc.
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Platforms and platform technology impact what you can and cant do.
iOS 26%
RIM 26%
Android 36%
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comScore, Inc.
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50.0%
45.0%
33.4%
40.0%
35.0% 30.0% 25.0% 20.0% 15.0% %YoY-Growth
Mar-10
Mar-11
Year-on-Year Growth
Product: MobiLens Data: Three month average ending March 2011
comScore, Inc.
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Search
Maps
News
Sports information
Entertainment news
Movie information
80%
Product:, MobiLens Data: Three month averages ending January 2010 and January 2011 Country: US
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At least once each week Once to three times throughout the month
comScore, Inc.
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15.0%
10.0% 5.0% 0.0% Weather Search Maps
12.0%
8.9%
5.0%
Travel Service
Mar-10
Mar-11
21
comScore, Inc.
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Unified Digital Measurement (UDM) Establishes Platform For Panel + Census Data Integration
Global PERSON Measurement Global MACHINE Measurement
PANEL
PAGE TAGS
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V0910
UDM clientsOver 320,000 Domains Currently Tagging with comScore. On a monthly basis the list of domains increase by 5%.
A brief representation of domains that are currently tagging with comScore
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47%
43%
Once to three times throughout the month At least once each week
28%
30%
Almost every day
25%
28%
28
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3%
5% 12%
45-54
35-44 25-34 18-24 13-17 0% 7%
19%
30% 24%
40%
comScore, Inc.
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comScore, Inc.
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60%
55% 50% % Female
Weather Social Networking Photo or Video Sharing Service IM Maps Personal Email Bank Accounts News Search
45%
40% 35%
30%
25% 20% 28.0
Size of bubbles = % of the market Higher on chart = More female Further to right = Older
Sports Information
30.0
32.0
36.0
38.0
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55% 50%
% Age Group
YoY +44.6%
19%
15%
March 2010
Teenagers (13 - 19 yrs)
Mobile Media User = Used browser, application, native email, stream or download music and broadcast or on demand video (does not include SMS)
comScore, Inc. Proprietary.
March 2011
Elder Adults (55+ yrs)
Product: MobiLens Data: Three month average ending March 2011
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Whats Next?
comScore, Inc.
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Smartphones and Connected Devices US April 2011 Android 28% RIM 19%
iOS 44%
Microsoft 5% Others 4%
Product: MobiLens
comScore, Inc. Proprietary.
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% of Smartphone Users Mobile Phone Manufacturer Apple RIM Samsung LG Motorola Nokia 100.0% 25.5% 27.1% 8.6% 4.1% 11.1% 2.2%
Index of iPad to % of iPad Users Smartphone Owners* 100.0% 29.0% 17.2% 13.6% 13.5% 7.8% 3.3% 100 114 64 159 328 70 145
*Index = % of iPad Owners/% of Smartphone Owners x 100; Index of 100 indicates average representation
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To Sum
Mobile is here today
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Tag your sites: direct.comscore.com Find out how we can help: learnmore@comscore.com
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