Building your personal brand

A presentation for
A presentation for

Produced by Square Peg Consulting, LLC Orlando, Florida

www.sqpegconsulting.com

Copyright 2011 Square Peg Consultiing, All Rights Reserved

Everyone will ask, even PMI

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Are you professionally discriminating?

Answer: yes your are; but can you tell the story?

You vs. others: personal feature/benefits What have you accomplished?

Of what are you most proud? From mistakes, what have you learned? What do you want to do?

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Show them youre not a Taylorist!

Offer more than plug-and-play
Im more than a PMP .

Any person who fits the job profile can do the job
Yes, but, my value add is .

Frederick W. Taylor
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Got your elevator answer(s)?

Its NOT your resume It IS some of your history projected forward Your future brand may only be bits and pieces of your past It is your personal identification in 30 seconds or lessno thinking required And, you can have more than one

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What are your tags?

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What is a personal brand?

Its whatever the search industry says it is

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Branding is dynamic
Build it on line 1. Own your own name
Webpage in your name Elevator points; resume

2. Personalize your linkedin profile

linkedin.com/in/johngoodpasture

3. Share work products on slideshare.net

Keep it current Be active in linkedin groups and/or PMI CoP Write book reports on linkedin Find out what your network is doing Leave comments on favorite blogs

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Would you look good on the front page of the Washington Post?
Caution on the wings: Play on the yellow stripe No embarrassments on the social networking sites Unimpeachable professional standards

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Branding is associative

Your present company

Never be unemployed Own a company
Dont name it for yourself

Your last company

Reputation by association Glow and mystic Have something good to say Have an elevator speech

Dont take a corporate title; use partnership titles

Principle, partner, managing partner

Include friends as associates Take pro-bono work to start Price to market

Fix rate, not scope

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Filling holes: can you talk projects and business?

Latest ideas in project management P&L and balance sheets are for projects managers also

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Are you really a knowledge worker?

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Be known for critical thinking

Leave a comment

Question assumptions Clarify goals, discern value

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Never stop learning (every day)

Take a course Give a course

Coach or tutor in local vocational schools Be interviewed by a friend for a podcast or video

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Up to date? Top 10 trends

TREND Leadership Skills Overseas opportunity Agile project management COMMENTARY Critical thinking, communication and organizational change management BRIC countries (expanding economies), but also ME If its software, its agile!

Competency according to standards

Experience-based training Community-based learning

Accreditation and certification by industry and company

Demonstrated ability to build on day-to-day experiences Demonstrated ability to add value and take value from a professional community

Acceleration of structured management

Outsourcing as part of the problem

The demise of the ad-hoc, level 1 project Be local, even if its far away PMP yes, but with 300,000+, everyones a PMP

Credentials commoditized

Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html
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All done and ready for questions!

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The author of this seminar

John C Goodpasture, PMP Program manager, author, coach, and instructor
PMI eSeminarsWorldsm instructor for Advanced Risk Management, and Agile Project Management Project coach in Europe, Asia, and the United States

Portfolio manager and business unit leader

Operations and IT professional System engineer in the Department of Defense and the aerospace industry

info@sqpegconsulting.com johngoodpasture.com
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