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Business & Electronic Communication (BA 2406 – SZABIST ) Communication & Business Networking – Session
Business & Electronic Communication
(BA 2406 – SZABIST )
Communication & Business Networking
– Session II –
Hafidh Jamaluddin
Recap • Course Outline • Audience Analysis and Introductions • The World and our place
Recap
• Course Outline
• Audience Analysis and Introductions
• The World and our place in it (Flat, Round, Tilted)
Agenda • SWOT of your communication • The world and our place in it •
Agenda
• SWOT of your communication
• The world and our place in it
• Communication
o
The Importance of Communication
Personal Branding
o
Communication in the professional world
o
Communication Types
• Components of Communication
• Concepts and Problems of Communication
• The 7Cs of Effective Communication
• Discussion of Next Session & Assignment
o
Business Networking Overview
o
Assignment
How is your communication? • SWOT of your communication [10 MINUTES – 20 POINTS]
How is your
communication?
• SWOT of your communication
[10 MINUTES – 20 POINTS]
“Where is the world today?” ‘Open Your EYES’
“Where is the world today?”
‘Open Your EYES’
The Shape of the World
The Shape of the World
‘Open Your EYES’ IDENTITY I dentifying attributes to recognize your identity • What do I
‘Open Your EYES’
IDENTITY
I dentifying attributes to recognize your identity
• What do I like doing best?
• What kind of personality do I possess?
• What do people like about me ?
• What have I achieved in life?
• Where do I want to go?
• Who do I want to be?
How am I unique?
I am the best thing I have to offer. Personal Brandi ng & Market i
I am the best thing I have to offer.
Personal
Brandi ng & Market i ng
Brand • What is a brand? “a brand is defined as ‘a name, term, sign
Brand
• What is a brand?
“a brand is defined as ‘a name, term, sign symbol or a
combination of these, that identifies the maker or seller of
the product”
Principles of Marketing, Philip Kotler and Gary Armstrong
• Why do companies brand?
• Helps differentiate itself from its competitors
• Helps define the expectations and equity of
a commodity
• Loyalty to name builds relationships with a
customer which they trust and will often go
back to time and time again
A Brand (you) needs Marketing, Marketing needs Communication • Marketing requires communication • Your strongest
A Brand (you) needs Marketing,
Marketing needs Communication
• Marketing requires communication
• Your strongest asset is communication
• If you can’t communicate you can cannot
o
Advertise and Create Awareness
o
Sell yourself or a product
o
Build public relations or professional networks
o
Cannot climb the corporate ladder
o
Cannot be a Manager nor be a successful learner
o
Cannot lead
• Business Executives rank the ability to communicate
1 st among the personal factors necessary for
promotion
Define Communication • One line definition of Communication o The exchange of thoughts, messages, or
Define Communication
• One line definition of Communication
o
The exchange of thoughts, messages, or the like, as by speech, signals or
writing
o
To express oneself in such a way that one is readily and clearly
understood
o
Communication is shared feelings and understanding
“ C OMMUNICATION IS THE LIFEBLOOD
OF EVERY ORGANIZATION ”
Types of Communication • BY ORGANIZATIONAL HIERARCHY o Upward: Comments, Response, Feedback, Suggestion, Queries,
Types of Communication
• BY ORGANIZATIONAL HIERARCHY
o
Upward: Comments, Response, Feedback, Suggestion, Queries, etc.
o
Downward: Assignments, Motivation, Red Tape, Reminders,
Announcements & Information
o
Horizontal: Discussions, Coordination, Meetings, Tasks, Problem solving
• DIRECTION (Impact of Medium)
o
One – Way: Memo, Fax, Email, Voice Mail, Letter , Blog, Hand gestures!
o
Two – Way: Phone Call, In person, Chat
o
Collaborative: Team Meetings, Consulting, Consensus, Decision Making,
etc.
Types of Communication • INTERNAL COMMUNICATION o All communication between peers / within the organization
Types of Communication
• INTERNAL COMMUNICATION
o All communication between peers / within the organization
• EXTERNAL COMMUNICATION
o Communication from one organization to another
• Business to Customer (B2C) (vice 'versa)
• Business to Business (B2B)
• Business to Public (PR, Media, Internet)
o Interviews & Articles by company representatives
Responsibility • The communicator is 60% Responsible for communication “ Poor communication can cost time
Responsibility
• The communicator is 60% Responsible
for communication
“ Poor communication can cost
time and money”
Evaluation • Exercise : Write a letter, requesting your Department Head (me) to allow your
Evaluation
• Exercise : Write a letter, requesting your Department
Head (me) to allow your team to screen the Cricket
Match in the Office Auditorium.
o Justify your request as to how it would be appreciated and why you
believe the organization should allow for it.
[10 minutes – 150 word limit]
C o C Components of Communication
C o C
Components of Communication
C o C ‐ Sender & Receiver ‐ • Two specimen of the human race
C o C
‐ Sender & Receiver ‐
• Two specimen of the human race are not
identical!
Who is sending the message and to whom?
o
Internal / External communication
o
What direction of flow in the organizational hierarchy is the
communication going in? (Up, Down, Horizontal)
o
Culture / Background / History do the sender and receiver share?
• India & Pakistan do not have the same communication styles!
• Canada & USA / Pakistan & India differ in communication
o UK is not the standard English - type!
C o C ‐ Sender & Receiver ‐ • Two specimen of the human race
C o C
‐ Sender & Receiver ‐
• Two specimen of the human race are not identical!
Who is sending the message and to whom?
o Attitudes, Values and Opinions
• Favourable or Unfavourable Information
• Inadequate or incorrect information
• Closed Minds
• Senders Credibility
• Other Circumstances (SWOT / PEST)
C o C ‐ Medium ‐ • What type f communication will this be? (1way,
C o C
‐ Medium ‐
• What type f communication will this be? (1way, 2way,
Collaborative)
• What Time Management Criteria does it fit?
C o C ‐ Message ‐ • Symbols: Imbeds expression • Acronyms: Differs in every
C o C
‐ Message ‐
• Symbols: Imbeds expression
• Acronyms: Differs in every field
• Connotations: Cottage may sound cosy but could
sound insignificant
• Writing & Reading between the lines
• Facts and Inference
Murphy’s 7Cs • Completeness o Contains all necessary information • Conciseness o Keeping it simple
Murphy’s 7Cs
• Completeness
o Contains all necessary information
• Conciseness
o Keeping it simple and brief
• Consideration
o Empathy
• Concreteness
o Specific and not vague
• Clearness
o No room for misunderstanding
• Courteousness
o Taking emotions and situations into account
• Correctness
o The information should be certified / correct
Networking & Speaking out Growing Together
Networking & Speaking out
Growing Together
Linked In • Understanding Linked-In (Video) o Assignment 1 • Setup your LinkedIn Account
Linked In
• Understanding Linked-In (Video)
o Assignment 1
• Setup your LinkedIn Account