KNOWING MARUTI SUZUKI HISTORY Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary

of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.2 million (1,200,000) vehicles annually. The company plans to expand its manufacturing capacity to 1.75 million by 2013. The company offers a wide range of cars across different segments. It offers 15 brands and over 150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4, Swift DZire and Kizashi. In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture and sell One Million cars in a year. Maruti Suzuki has employee strength over 8,500 (as at end March 2011) In 2010-11, the company sold over 1.27 Mnvehicles including 1,38,266units of exports. With this, at the end of March 2011, Maruti Suzuki had a market share of 44.9 per cent of the Indian passenger car market. Maruti Suzuki's revenue has grown consistently over the years.

(Rs. in Million) Year 2005-06 2007-08 2009-10

Net Sales 1,20,034 1,78,603 3,01,198

Year 2006-07 2008-09 2010-11

Net Sales 1,45,922 2,03,583 3,61,282

http://www.marutisuzuki.com/about-us.aspx The company is listed on Bombay Stock Exchange and National Stock Exchange. MARUTI DNA http://www.marutisuzuki.com/maruti-dna.aspx

Just two years back, Maruti Suzuki inaugurated its state-of-the-art new engine plant at Gurgaon. This new technology plant churns out K-series engines that are lean, highly fuel efficient and environment friendly. The introduction of new technology engines is in line with the company's commitment to offer latest technology in full range of models. The K-series engines presently power the Alto K10, A-star, Ritz,

Estilo, WagonR, Swift and Swift Dzire models. The Kseries engines would soon be extended to other models in the Maruti Suzuki range. Maruti Suzuki will be investing around Rs 1,250 crore (Rs 12.5 billion) on capacity expansion of the K-series engines. The expanded annual capacity will be over 7 lakh units from the present 5 lakh units. This will be a progressive investment to be completed by 2012. Over the quarter century of its existence, Maruti Suzuki's contribution as the growth engine for the Indian automobile industry is widely acknowledged. Maruti Suzuki has impacted the lifestyle and psyche of an entire generation of Indian middle class through the quality of its products and services that are in direct sync with the needs of the Indian populace. NETWORK The company has a sales network of 802 centres in 555 towns and cities, and provides service support to customers at 2,740 workshops in over 1,335 towns and cities (as on March 31, 2010). The company is focused on rapidly expanding the sales and service further across the country. http://www.marutisuzuki.com/our-network.aspx graph saved as network (history)

COUSTOMER DELIGHT
http://www.marutisuzuki.com/customer-delight.aspx

India's Most Trusted Brand 2010: The Economic times Maruti Suzuki has been ranked India's most Trusted Brand in Automobile Sector by India's leading Business newspaper The Economic Times. 2000-2010: JD Power Customer Service Index Award - India The biggest draw for the past eleven years has been the award for highest recognition by the customer. In 2009-10 again, for the tenth consecutive time, Maruti Suzuki ranked the highest in J.D. Power Asia Pacific 2010 India Customer Service Index (CSI) study

Other Accolades During 2009-10, the company, its products and services received reputed awards and accolades instituted by independent expert groups, media houses and research agencies. These include: Rated as No. 1 in J D Power Sales Satisfaction Index Hatchback of the year - Ritz by Autocar Car of the year - Ritz by Business Motoring Manufacturer of the year by CNBC Overdrive Ranked third amongst global car companies in the World's Most Reputed Company Survey 2009 National Award for Excellence in Corporate Governance by ICSI National Road Safety Mission Driving its message for road safety, Maruti Suzuki India Limited, unveiled a National Road Safety Mission programme in December 2008. Under the programme, the company will: Train 500,000 people in safe driving in the next 3 years across India While utilizing the existing 4 Institutes of Driving Training and Research (IDTR) in Delhi, Dehradun and Vadodara and 61 Maruti Driving Schools across the country the company will enter into partnerships with state governments for more IDTRs and with its dealers for more Maruti Driving Schools Of the 500,000 people to be trained, at least 100,000 will be people from underprivileged section of society, who are keen to take driving as a profession. The company will continue to support to government and industry in their efforts for road safety In addition, Maruti Suzuki is currently expanding its network of Maruti Driving Schools across India, in collaboration with its dealers. These state-of-the-art institutes, offering practical, theory and simulator training along international lines, are aimed at making roads safer. Maruti Suzuki True-Value, the company's service business includes sales and purchase of preowned cars. These initiatives, besides providing total mobility solutions to customers in a convenient and transparent manner, have helped improve economic viability of the company's dealerships.

FACILITIES http://www.marutisuzuki.com/facilities1.aspx Gurgaon Facility Maruti Suzuki has two state-of-the-art manufacturing facilities in India. The first facility is at Gurgaon spread over 300 acres and the other facility is at Manesar, spread over 600 acres in North India. Maruti Suzuki's facility in Gurgaon houses three fully integrated plants. Together the three plant have an installed capacity of around 700,000 units. K- series Plant The Gurgaon facilities also houses the 'K' Engine Plant. Commissioned in 2008, the K-series engine plant has an installed capacity of 500,000 units. K-series engines are available in 1 litre and 1.2 litre capacities. The highly fuel efficient, technologically advanced K series engines have been very well appreciated by our customers for their performance. Several Maruti Suzuki cars such as the A-star, Estilo, Swift, Swift Dzire, Ritz and WagonR sport the K-series engines. Company has announced an investment of around Rs. 1250 crores to expand engine capacity by 250,000 units by 2010. Manesar Facility The state of the art Manesar facility was inaugurated in February 2007. At present the Manesar plant rolls out World Strategic Models Swift, A-star, SX4 and swift DZire. There is a high degree of automation and robotic control in the press shop, weld shop and paint shop to help manufacture with acute precision, high quality and speed.

The Manesar plant is designed to be flexible: diverse car models can be made here conveniently owing to automatic tool changers, centralized weld control system and numerical control machines that ensure high Quality. The plant at Manesar is the company's fourth car assembly plant and has a capacity of 300,000 cars per year. Company has announced an investment of Rs.1700 crores to expand its capacity by 250,000 units. The new facility is expected to be ready by 2011-12. Suzuki Powertrain Suzuki Powertrain India Limited is a joint venture of Maruti Suzuki with Suzuki Motor Corporation, Japan.at Manesar. It manufactures world class diesel engines and transmissions for cars. SMC holds 70 per cent equity in SPIL the rest is held by Maruti Suzuki. This diesel engine plant has a capacity to manufacture 300,000 diesel engines a year. LEAN MANUFACTURER http://www.marutisuzuki.com/lean-manufacturing.aspx Maruti Production System or MPS draws learning's from its parent company Suzuki Motor Corporation's concepts on `lean manufacturing' under Suzuki Production System i.e. SPS. Setting trends in new products and achieving customer delight starts with Manufacturing Excellence and Maruti's manufacturing excellence hinges around four important pillars-Cost, Quality, Safety and Productivity. Cost Every employee working on the line is 'cost sensitive' and functions in capacity of a Cost Manager. He is a key contributor in suggesting how to keep costs of production under control. Quality A product of poor quality requires repeated inspections, entails wastage in terms of repairs and replacements. "Do it right first time", is the principle followed to avoid wastage. To ensure quality, robots were devices and deployed especially where they reduced worker fatigue and were critical in delivering consistent quality. With consistent improvements in the

plant the company was able to manufacture over 600,000 vehicles in 2006-07 with an installed capacity of just 350,000 vehicles per year. Safety "Home or work place; Safety takes First Place". This has been the motto of the company where safety is concerned. Maruti attaches great significance to safety of its people and strongly advocates that safety at work place adds to quality of the products and improves productivity of the plant significantly. In the Japanese manufacturing system, the central role is accorded, not so much to Quality, Productivity or Cost, but to Safety. When process flow, lay-out and systems are designed for maximum safety, they automatically contribute to better quality and productivity.

http://www.marutisuzuki.com/production-management-system.aspx Production Management System (PMS) is the next step towards moving ahead to sustain the momentum. It is a strategy to achieve Manufacturing Excellence evolved through participative approach. The system is people driven and ensures involvement of all levels (Managers, Executives, and Supervisors). The concept ensures participation and error free communication. The result is clarity of content, better understanding and openness towards feedback. These values make PMS a sustainable system. Having achieved the target of selling a million cars in the financial year 2009 - 2010, PMS has lead the production team towards greater enhanced productivity with perfection.

PMS is derived from the basic Japanese principles of 5S, 3G and 3K In order to bring an improvement in overall processes and systems in Production Division through involvement of all levels, PMS was launched in Maruti Suzuki. Through various phases of PMS the company embarked on its journey of bring in a) Clarity of Role, Non-duplication of

work, Ownership, Commitment and Standardization in all our process and systems across the production division.

Challenge 50
http://www.marutisuzuki.com/production-management-system.aspx In the year 2002, to match up to the standards of Suzukis best global plant in Japan - the Kosai plant, we set upon a target of a 50 per cent improvement in productivity by 2005. This mission was termed Challenge 50. This challenge was approached in totality. Each process in the production and manufacturing plant was scrutinized and assessed. Layouts were altered, innovative equipment and processes were introduced and operations relentlessly made lean and efficient. In-house automation also played a major role in Challenge 50. We devised robots and deployed them, especially where they reduced worker fatigue and were critical in delivering consistent quality. At the end of three years, we achieved 46 per cent increase in Productivity, and a 30 per cent improvement in quality and cost - a tribute to the vision, courage and team work of our people. Production Management System http://www.marutisuzuki.com/production-management-system.aspx Challenge 50 helped us improve our plant productivity by 46 per cent in three years and cost & quality improved by 30 per cent. Moving ahead, the next target was to sustain this momentum. Production Management System (PMS) was the next bold step in this direction. PMS is a strategy to achieve Manufacturing Excellence evolved through participative approach. PMS is A system which is people driven and ensures involvement of all levels ( Managers, Executives, Supervisors ) A system which ensures ownership A system which brings in standardization of systems & processes A system which ensures Sustainability

PMS has entered the fourth phase of implementation and the results have been overwhelming. Excellence through participative approach PMS is a bottoms-up approach where people of the work area are encouraged to give solutions to the problems at their end. It is implemented across levels. This motivates the operator and ensures his ownership all through the solution finding process. The concept ensures participation and error free communication. The result is clarity of content, better understanding and openness towards feedback. These values make PMS a sustainable system. Clarity of the Role One of the aspect that have bothered hierarchical structures is the clarity of the roles and responsibility across strata. Clarity on what is expected out of a supervisor, a manager or a technician at the shop floor has brought in structure and standardization to production management at Maruti. The result is that job duplication is eliminated and no man-hours are lost in understanding what each person is expected to do. The outcome of such clearly defined roles is increased efficiency of operations. Bringing in Standardization Through such people participation, PMS has brought in standardization that eliminates any scope of confusion at shop floor. A visual consistency across the manufacturing facilities is notable. Bins and trolleys are earmarked for tools and components. Pictorial charts explaining processes and procedures are pasted at convenient and strategic points helping shop floor employees understand various mechanisms with ease. Wherever possible a colour coding control or visual control is followed to eliminate operator errors arising out of language constraints. This helps in clear distinction of different model and its components. All around Gains These processes have led to many operational improvements that have saved cost and time. At the same time these have brought in operational ease and a defined activity flow and sequence. Marching ahead towards the goal of selling a million vehicles by 2010, PMS will lead the production team towards greater enhanced productivity with perfection.

EVENTS

NATIONAL ROAD SAFETY MISSION http://www.marutisuzuki.com/maruti-road-safety.aspx Maruti Suzuki considers road safety to be an integral part of its social initiatives. Taking forward its commitment to road safety, Maruti Suzuki has adopted a National Road Safety Mission launched in Dec 2008 under which 500000 people will be trained in road safety in the next three years. This will be done through the two channels - Institute of Driving Training and Research (IDTR) and the Maruti Driving Schools spread across the country. Of the 500,000 people to be trained, at least 100,000 will be people from underprivileged section of society, who are keen to take driving as a profession.

Institute of Driving & Traffic Research (IDTR) http://www.marutisuzuki.com/institute-of-driving-training-and-research.aspx With the launch of IDTRs, Maruti Suzuki introduced world class driving training facilities to India. These include scientifically laid-out driving tracks, advanced computer simulators and a theory module for class room training. IDTR at Loni, started in 2000 in collaboration with the Delhi government, is spread over 14.6 acres. It caters primarily to commercial vehicle drivers. In 2006, the second IDTR was set up at Sarai Kale Khan, South Delhi to focus on personal car and Light Motor Vehicle drivers. We have recently added two IDTR's one in Uttrakhand and another at Gujarat. Taking a step forward the Institute at Vadodra ( Gujarat) will not only impart driving training and contribute to road safety, it will also offer automobile technical training to Gujarats tribal and under-privileged youth to strengthen their employability.

For the future, Maruti Suzuki will continue its endeavor and plans to set up more IDTR's in partnerships with other state governments across the country. Some personal experiences from the IDTR
MARUTI SUZUKI ON ROAD SAFETY

After 23 years of service in Indian Air Force I joined IDTR in Sept'08 and I have a pleasant feeling in this profession since teaching is my hobby and I enjoy it utmost. I am also happy to be in such a noble profession where I will be able to save a lot of lives by teaching them correct road sense. Rakesh Vats We have a state-of-the-art driving simulator which gets a good response from the people who learn. Overall, I think that the IDTR is doing great service to the society. Seema Aggarwal I feel very comfortable teaching very experienced drivers at the IDTR. Though this profession is not very common for women to take up, I am enjoying my job.