COUNTRY ROADS HOSPITALITY

SUMMER TRAINING REPORT ON TOURISM MANAGEMENT

Submitted by: RAJAT SURI BBA (2007-10)
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Topic- Country Roads provide quick and exclusive services and packages along with all travel related information to its customers.
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Table of Contents
ACKNOWLEDGEMENT.4 yPREFACE.....5 yEXECUTIVE SUMMARY...6 yINTRODUCTION TO THE INDUSTRY7 yINTRODUCTION TO THE COMPANY..15 yRESEARCH METHODOLOGY19
y

. Objective of study . Scope of study

FACTS & FINDINGS.20 yRECOMMENDATIONS21 yBIBLIOGRAPHY...22 yANNEXURES23

y

ACKNOWLEDGEMENT
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COUNTRY ROADS HOSPITALITY

I owe a great many thanks to a great many people who helped and supported me during Training. My deepest thanks to Managing Director, Delhi, Mr. Naveen Mehta the Guide of the project for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to Mr. Rajneesh Sharma Marketing Head of Country Roads Hospitality, for extending his support. My deep sense of gratitude to Mr. Ansh Mehta, Director of Country Roads Hospitality support and guidance. Thanks and appreciation to the helpful people at Country Roads Hospitality for their support I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

Preface
My internship training with the COUNTRY ROADS HOSPITALITY PVT LTD. I went through several processes and I successfully completed my training with the help of my seniors and juniors.
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I reported at the office and was introduce to all staff members with the help of Mr. Rajneesh Sharma (head of the department) who gave me Companies profile I was placed in corporate department for my training and was managing their clients, calling them and fix meetings with them. I did my summer internship with CRH because I wanted an exposure to the travel industry & I got an opportunity to work with a company CRH which is in market from

1997 was started by MR. NAVEEN MEHTA(Managing Director) My training with CRH was a good experience and during the training time I enjoyed with my seniors.

Executive Summary
The internship is an integral part of the Travel & Tourism Industry. The organization that I choose for my internship project is Country Roads Hospitality, New Delhi. This Six-week
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period of my internship in such a huge organization gave me a real time exposure to know about the organizational working process I made many itinerary and tour packages over there with the help of my seniors specially Mr. Ansh Mehta (manager) they gave me a lot of knowledge how to talk with new customer All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian government decided to boost revenues from the tourism sector by projecting India as the ultimate tourist spot. The reason why India has been doing well in all types of tourism in India India has always been known for its hospitality, uniqueness, and charm attributes that have been attracting foreign travelers to India in hordes Indian history can be roughly divided into the 6 periods of Ancient India Heritage Tourism, Ecotourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism, Medical tourism In India we have many policies, the very famous policy of the 7-S Mantra The basic objectives of my study were: . To know how to sell tourism in market . To gain different destination knowledge . To know more corporate clients Main summery in this project is Indian tourism growing day by day I came to know with the help of my seniors and secondary data that India has everything landscapes, beaches,

valley, forest mountain everything is here in India, thats why India is one of the famous tourist place in this world
History of the Indian Tourism 6 SKYLINE BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY Tourism industry in India is on a great boom at the moment India has become a major global tourist destination and Indian tourism industry is exploiting this potential to the hilt. Travel and tourism industry is the second highest foreign exchange earner for India, and the government has given travel & tourism organizations export house status. The Indian tourism industry can be attributed to several factors . Firstly, the tremendous growth of Indian economy has resulted in more disposable income in the hands of middle class, thereby prompting increasingly large number of people to spend money on vacations abroad or at home. Secondly, India is a booming IT hub and more and more people are coming to India on business trips. Thirdly, aggressive advertising campaign "Incredible India" by Tourism Ministry has played a major role in changing the image of India from that of the land of snake charmers to a hot and happening place and has sparked renewed interest among foreign travelers. Travel & tourism industry's contribution to Indian industry is i mmense. Tourism is one of the main foreign exchange earners and contributes to the economy indirectly through its linkages with other sectors like horticulture, agriculture, poultry, handicrafts and construction. Tourism industry also provides employment to millions of people in India both directly and indirectly through its linkage with other sectors of the economy. According to an estimate total direct employment in the tourism sector is around 20 million. Travel & tourism industry in India is marked by c onsiderable government presence. Each state has a tourism corporation, which runs a chain of hotels/ guest houses and operates package tours, while the central government runs the India Tourism Development Corporation. The policy is built around the 7 -S Mantra Swaagat (welcome), Soochanaa (information), Suvidhaa (facilitation), Surakshaa (security),

Introduction to the Industry

Sahyog (cooperation), SKYLINE 7 BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY Sanrachnaa (infrastructure) Safaai (cleanliness). Some of the salient features of the Tourism Policy are:  The policy proposes the inclusion of tourism in the concurrent list of the Constitution to enable both the central and state governments to participate in the development of the sector.  No approval required for foreign equity of up to 51 per cent in tourism projects. NRI investment up to 100% allowed.  Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of certain specified parameters.  Concession rates on customs duty of 25% for goods tha t are required for initial setting up, or for substantial expansion of hotels.  50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt  from income tax. The remaining profits are also exempt if reinvested in a t ourism related project. Types of Tourism All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian government decided to boost revenues from the tourism sector by projecting India as the ultimate tourist spot. The reason why India has been doing well in all types of tourism in India India has always been known for its hospitality, uniqueness, and charm attributes that have been attracting foreign travelers to India in hordes The different types of tourism in India: Heritage Tourism India has always been famous for its rich heritage and ancient culture. Indias glorious past and cultural diversity make a potent blend which attracts millions of tourists each year to its heritage tourist attractions 8 SKYLINE BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be found everywhere in the country The most popular heritage tourism destinations in India are: Taj Mahal in Agra Mandawa castle in Rajasthan Mahabalipuram in Tamil Nadu Madurai in Tamil Nadu

Lucknow in Uttar Pradesh Delhi, the Indian capital Ecotourism Ecotourism entails traveling to places that are renowned for their natural beauty and social culture, while making sure not to damage the ecological balance. Eco-tourists have been thronging India in large numbers for it has a rich source of flora and fauna. A great number of endangered and rare species are also to be found in the various national parks in India. The major national parks in India for ecotourism are:  Corbett National Park in Uttar Pradesh  Bandhavgarh National Park in Madhya Pradesh  Kanha National Park in Madhya Pradesh  Gir National Park and Sanctuary in Gujarat  Ranthambore National Park in Rajasthan Adventure Tourism Adventure tourism is recently growing in India. tourists prefer to go for trekking to places like Ladakh, Sikkim and Himalaya. Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilities they offer. Whitewater rafting is also catching on in India and tourists flock to places such as Uttranchal, Assam, and Arunachal Pradesh for this adrenalin -packed activity. Wildlife Tourism 9 SKYLINE BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY India has a rich forest cover which has some beautiful and exotic species of wildlife, The places where a foreign tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana National Park, and Corbett National Park. Pilgrimage Tourism India is probably the ultimate destination of all kinds of pilgrims following any faith around the world. he great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral part of Indian culture and heritage whose values a nd faiths are mingled with the air, soil and the sky of India . Ajmer . Pushkar . Haridwar . Amarnath . Badrinath . Gangotri . Kedarnath . Yamunotri

Famous Pilgrimage & places in India

. Chardham Yatra . Rishikesh . Manikaran . Paonta Sahib . Rewalsar 10 SKYLINE BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY . Omkareshwar . Ajmer Sharief . Rameswaram . Mathura Vrindavan . Puri . Guruvayur . Shirdi Saibaba . Amarnath Cave . Vaishno Devi . Jagannath Temple . Konark Sun Temple . Tirupati Temple

Pilgrimage Places
. Himachal Pradesh . Rajasthan . Uttranchal . Kerala . Maharashtra . Tamil Nadu . Jammu And Kashmir . Madhya Pradesh . Madhya Pradesh . Karnataka . Andhra Pradesh . Temples . Mosques

Jan 8, 2004 - With the travel industry going great guns, religious sojourns seem to be the latest flavour and according to tour operators like Thomas Cook, Coxs & Kings, Sita (Kuoni) India, this season has witnessed a number of inquires for specific religious tours from overseas traveler, foreign tourists spent around US$ 15.4 billion during their trips to India. Being a country with tremendous diversity, India has a lot to offer in terms of tourism and related activities. Jan 10, 2005 - The tsunami tragedy, which has destroy the tourism activity of countries like Sri Lanka and Maldives, will not lead to a crisis for Indian tourism, according to the industry. Subhash Goyal,

Last five year history of Indian Tourism Industry

president, Indian Association of Tour Operators Jun 28, 2006 - A 2-day meet on Overseas Marketing of Indian tourism will begin tomorrow at New Delhi under the aegis of Ministry of Tourism. Apart from Heads of Overseas offices of India Tourism, SKYLINE 11 BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY various stakeholders in travel industry will participate in the 2 -day Meet and will have a review of Tourism Feb 2, 2007 - "These numbers also include the non -resident Indians that make more than one trip to India every year. That should not be counted as growth in tourism. We are way behind other countries. A small place like Macao registered 21.99 million tourist arrivals in 2006," Nov 10, 2008 - Global tourism industry has witnessed a notable shift towards emerging markets including India, India was featured in six segments such as -- authenticity, history, art and culture, value for money, most impressive last year Foreign Tourist Arrivals In India, 1996 - 2006 12 SKYLINE BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY
Source : (secondary data)

Foreign Tourist Arrivals In India, 1996 - 2006

Source : secondary data

Top 10 Source Countries for Foreign Tourist Arrivals to India in 2006. 13 SKYLINE BUSINESS SCHOOL COUNTRY ROADS HOSPITALITY
Source : secondary data

Percentage Share of Top 10 Source Countries for Foreign Tourist Arrivals to India in 2006.
Source : secondary data

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INTRODUCTION TO THE COMPANY

About
It's an event management firm catering to hospitality industry for corporate as well as individual. They are travel consultant but they assist you as personal travel concierge. India is a land with vivid and pleasant contradictions. This has made it one of the most sought- after destinations in almost all types of theme tours. From magnificent monuments to towering shopping malls, from luring beaches of Kerala and Goa to the

mighty peaks of Himalayas, India from all corners is God's very own. Country roads has brought together some great tour packages, which mostly comprises must see destinations of India like Taj Mahal tour, Great Ganges Tour, Royal Rajasthan tour and so on.

Company profile
Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own without any helping hand. He took this bold step and entered into hospitality industry as travel consultant. In 2001 country roads was incorporated as put lied with 3 employees and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered 100% what we promised at competent rate and become trustworthy. Till 2005 we were limited to conference and meeting but after that we expanded our arms and entered into Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate now. Word of mouth from corporate helped us building relationship with other client's in the industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 1997 till now it has tasted the fruit of success without any downfall. Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own without any helping hand. He took this bold step and entered into hospitality industry as travel consultant. In 2001 country roads was incorporated as put lied with 3 employees and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered 100% what we promised at competent rate and become trustworthy. Till 2005 we were limited to conference and meeting but after that we expanded our arms and entered into Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered

on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate now. Word of mouth from corporate helped us building relationship with other client's in the industry. The quality of "Stick to evenness" In the employees never let CR to step back and since 1997 till now it has tasted the fruit of success without any downfall.

Mission, Vision & Values

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Mission-To push the leading edge of hospitality and giving added value to our client's Vision- To be among top three hospitality and event management company Values-To create value for customers/client's Be ethical Trust and respect each other Work in team Collaborate, communicate and be accountable Each employee responsibility for contributing to the company success Service

Unique selling point

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- Packages as per clients budget - Serves as personal travel concierge - Communication route is simplified

Services
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Country Roads Hospitality is a well -known travel consultant in the country; provide you wit a wide range of services. We make sure to keep you updated with information about hotel reservation, tour packages, corporate/incentive tour packages etc. We make every effort to ensure that you are offered with the best of hospitality. We offer corporate/incentive tours. If a company needs to set out on a tour with its staff and employees, we are here to give the best value to your money. Our costeffective and wellorganized

tour packages are sure to satisfy one and all. Apart from organizing tours to other parts of India It offers - Off-Site Meets - Dealer Meets - Day Conference - Gala Evening - Training Programs - Leisure Trips - Tailor Made Vacations - Hotel Reservations Services - Adventure Tours - Hill Station Tour - Car Rental Services - Corporate / Incentive Tour - Wildlife Services

Research Methodology
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Objective of the study - To know how to sell your products, tour packages in tourism industry and in corporate sector - To understand what customer wants in their trips, events and meetings and how to organize or modify according to there choice and taste for the customers. - To know very new ideas to selling their products in market Scope of study When I was working there as a trainee in COUNTRY ROADS HOSPITALITY, there was a limitation for us that we cant able to meet all the customers (existing and new) from Delhi & NCR only, and we have to complete our project within a period of six weeks from 0900 hrs to 1830 hrs. We had limited area there for practically research and completing our project

Facts and Findings

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- In COUNTRY ROADS HOSPIATALITY we were in basically with corporate sector as a trainee - Our company deals with corporate sector only, Now its moving to individual traveler - Our company find data from the net (contacts & name of the company) which is new for our company - Our next approach was calling to new clients and find out the concerns person and them about our companys business and Try to fix meetings and exchange their business to each other from new clients. - When we called to the clients, At that time Response from the clients was not same - There are too many responses which I got from the customer: . I am not interested, . Mail your companys profile I will check it, . Call me tomorrow . Ill back to you . We have own event management Firms & travel agents . Our company never organize these types of events & trips . & few positive responses also. Then we fix meetings with the customers, meet them and then explain our services We always organize meetings, gala evening and these types of events according to customer demand and their taste what they want to do. We make tour packages, presentations, Itineraries there with the help of our seniors and previous files

Recommendations
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They should improve their Ideas, packages Itineraries an attractive offers according as per customer demand to grow their image in the tourism market  They should improve their staff member, they have to improve way of talking (How to introduce their self & companies profile to new customer)

 They should improve their infrastructure for meetings in their own office  They should publish there itineraries new packages on internet to get

more business from new customers  They should improve their advertisement style and try to publish their products in market in a new style They should modify there website, their packages on website information regarding tourism time to time with new innovative ideas They should move to travel consultant to travel agent it will make lil more profit to their company

Bibliography
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Website- www.countryroads.co.nr
www.wikkipedia.com www.tourismofindia.com www.travelindia.com

ANNEXURES
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Itinerary

AVALON RESORT, MUSSOORIE TIMBER TRAIL HEIGHTS, PARWANOO

AVALON RESORT, MUSSOORIE

2 Night/ 3 Days Package Rs.9900/- per Couple Package Inclusion Welcome drink Stay at the property Bed tea, Buffet breakfast & dinner Fruit Basket / Cookies, / Chocolate platter Tea/Coffee maker and Micro wave in the room Pool table for 2 hrs Complimentary pick up and drop from Mall road fo r check in and check out 10 coupons of video games Taxes Child between 6 to 12 yrs @ Rs.2400/- for 2 nights with EB

For More Details:- http://www.avalonresorts.com/

TIMBER TRAIL HEIGHTS, PARWANOO

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2 Night/ 3 Days Package Rs.11021/- per Couple Package Inclusion Welcome drink Cookies in the Room Stay at the property| Buffet breakfast & dinner In-house facilities CABLE CAR transfers (once to & fro) Child between 6 to 12 yrs @ Rs.2200/- for 2 nights without EB Child between 6 to 12 yrs @ Rs.3900/- for 2 nights with EB
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