Академический Документы
Профессиональный Документы
Культура Документы
Introduction
Korrio, maker of the Playflow sports automation platform, which helps youth soccer organizations manage administrative, organizational, and communication tasks, conducted the first annual Korrio Youth Soccer Leadership Survey to learn more about current industry issues. The survey focused on technology, social media, volunteerism, sportsmanship, and parental commitment. Youth soccer leadership including Board Members, Presidents, Executive Directors, Administrators, and Coaches participated in the online survey, which was conducted from March 1, 2011 through April 30, 2011. Survey results revealed several interesting trends in and issues facing youth soccer. The overwhelmingly positive news is the reported growth of the sport. But for youth soccer organizations, that growth has created several challenges. The survey showed that most organizations rely on multiple technology platforms to manage their administrative and communication functions. This can be problematic when it comes to training volunteers to help run their organizations. Additionally, more than half of youth soccer volunteers reportedly serve their organizations for only one to three seasons. This means that organizations deal with regular turnover in their volunteer staff and are required to spend many hours each season recruiting and training new volunteers. Survey respondents indicated that volunteer recruitment and staffing is their biggest challenge in 2011. More encouraging news from the survey revealed that on-field sportsmanship is as good or better than it was five years ago. To complement that trend, the behavior of parents on the sidelines is also improving, according to survey results. And parental commitment, which is so critical to the success of youth soccer, was shown to be remarkably high. Respondents indicated that 75 percent of parents come to nearly all of the games and other functions related to their childrens teams. The trends and issues identified in the Korrio Youth Soccer Leadership Survey reveal important realities about the state of youth soccer in the United States. The survey will be conducted on an annual basis to continue providing these valuable metrics. We hope you find these survey results informative and insightful. The Korrio Team
1 2
Over 60% of respondents use 7 different sports automation technology tools to manage administration of their association, club, or team.
2
Nearly half the respondents (46%) indicated they use three or more systems to manage administration and communication for their organization.
3
96% of respondents indicated that email is their preferred method of communication with parents.
41% of youth soccer organizations are using social media platforms like Twitter and Facebook to communicate with parents and players.
Over 37% of respondents who are not using social media say they plan to within the next 12 months. This indicates that social media will continue to grow as a means for youth soccer organizations to communicate information and news to parents and players.
6
90% of respondents indicated that their organizations rely on volunteers to manage operations.
Over 40% of respondents indicated that their organizations use 26 or more volunteers annually to manage operations.
Over 55% of volunteers serve the youth soccer organization for 1-3 seasons. This indicates a high turnover rate for volunteers and a recurring staffing challenge for organizations.
Over 27% of respondents have indicated that volunteer length of service is worse than it was five years ago.
10
25% of respondents report that they spend over 60 hours per week during the season dealing with administrative functions.
11
58% of respondents reported that weekly administrative hours have increased over the last 3 years.
12
The survey results indicate the primary reason that administrative hours have increased is because nearly 70% of the organizations are experiencing growth. Communication is the other major challenge creating increased administrative hours for organizations.
13
56% of respondents indicate that recruiting volunteers/staffing is the biggest administrative challenge facing youth soccer organizations in 2011.
14
42% of respondents indicate that sportsmanship among players has improved over the last 5 seasons.
15
Excellent - Our club/team has never had any problem with any parent
Good - Majority of parents behavior in my club/team is above reproach, but our club/team has experienced a single minor incident with at least one parent/family Fair - Majority of behavior is above reproach, but our club/team has experienced minor incidents with more than two different parents/ families Poor - Majority of parents demonstrated poor behavior on multiple occasions
Survey results show the majority of parent behavior (69%) was good or excellent on the sidelines last season.
16
Survey results show that 80% of respondents believe that parents behavior has stayed the same or improved in the last two years.
17
Highly committed - Never misses any team related functions and attends every practice and game
Committed - Attends most games and as many team practices and functions as schedule allows
Slightly committed - Attends some games and limited number of team functions and practices
Not committed - Attends small amount of games and no team functions or practices
Parental commitment to the clubs and teams is very strong, with 75% of respondents indicating that parents are committed or highly committed.
18
Survey results show that 81% of respondents believe that parental involvement in their childrens soccer teams has stayed the same or grown over the last five years.
19
The Korrio Youth Soccer Leadership Survey was presented to youth soccer organization leadership across the U.S. Over 80% of the respondents were Directorial level or higher within their organization.
20