Greater Mumbai Cleanliness And Sanitation Byelaws 2006

Municipal Corporation of Greater Mumbai

Solid Waste Management Department

Helping make CLEAN Mumbai

Clean-Up Mumbai Campaign

An MCGM Initiative

Mumbai Facts
Every public space is splattered with paan stains and there is litter on the streets besides the odd pile of debris and garbage. Mumbai Produces 6500 tons of Garbage per day. Also produces nearly 2500 tons of construction and demolition (C&D) waste per day. Municipal Corporation of Greater Mumbai (MCGM) allots 10% of its annual budget for Solid Waste Management i.e. Rs.1200 crore.

The Bye-laws 2006

Byelaws, 2006: have a provision to fine citizens who engage in spitting, littering and other nuisances in public spaces. Considering the limited human resource, MCGM has taken up an innovative step to authorize private security agencies to fine the defaulters for breaching the byelaws. These security agencies will deploy Clean-Up Marshals in the various wards who will patrol 24/7 and fine the offenders.

Salient Features of Campaign

MCGM will not pay anything to the security agencies for their services and in turn has agreed to share 50 percent of the fine collected. Security agencies to deploy Clean-up Marshals in the various wards who will patrol all the 24 wards of the city and enforce the cleanliness bye laws. Thus, the campaign encompasses: 1. provision of additional facilities for cleanliness 2. education and awareness generation 3. enforcement of bye-laws by fining offenders with the help of Clean-up Marshals

Salient Features of Campaign

All the clean-up marshals working for implementation of Byelaws will have to wear uniform, as prescribed by the MCGM. 50% of the fine amount collected in each ward and will go to the respective security agency. The revenue generated out of this, will be spent on Solid Waste Management (SWM) activities. In order to ensure the effective performance, MCGM has empowered the citizens to do the third party audit of this campaign at ward level.

Fines Applicable
Fines applicable for breaching the bye-laws range from Rs. 100/up to Rs. 20,000/-

Fines Collected
till 27th Mar. 08

Security Agency
Central Investigation Security Services Property Guards Services Vishal Protection Force Trig Guard Force TOTAL

No. of Fine collected No. of cases fined Marshals 8461 5148 2851 7850
24310
Rs. 38,35,500 /Rs. 11,61,800/Rs. 5,82,200/Rs. 36,06,600/-

98 40 20 92
250

Rs. 91,86,100/-

Community Service
If a person is not able to pay the fine, he/she will have to do community service like sweeping or graffiti cleaning, removal of posters, cleaning of water table, posters on electric boards for at least one hour

United Way Mumbai

Leading professional corporate and employee giving charity We endeavor to set the highest international standards of due-diligence and governance Large MNCs /Indian Cos & their employees trust us with their money To create large scale long term change in the area of children and education, women empowerment and civic issues Gold Standard for Assessing NGOs

United Way Mumbai

Office Held
Chairman Vice Chairman Treasurer Members

Office-bearer
Sunit Mehra Vivek Gupta Sanjay Luthra Keshub Mahindra Sunil Mehta Rajiv Memani Sanjay Nayar Jasubhai Shah Indu Shahani

Corporate / Institution
Hunt Partners India A.T. Kearney Leo Mattel Mahindra & Mahindra AIG Ernst & Young Citigroup Jasubhai Group H.R. College AZB & Partners JP Morgan Chase Bank

Designation
Country Head Managing Director Managing Director Chairman Country Head Country Manager CEO Chairman Principal CEO Partner Managing Director

Rajan Ghotgalkar Principal Asset Mgmt

Advisors

Zia Mody Dominic Price

Mumbai Helpline
Mumbai helpline is an initiative of United Way to address key civic issues of Mumbai city by providing a platform for various stakeholders to come together and undertake projects aimed at the betterment of the city.

Some of the project includes Corporate Ward Adoption Adopt a Garden Adopt a Train Station Slum Adoption Solid Waste Management

Auditors- United Way Mumbai

Mumbai Helpline has been allotted the task of facilitating the audit of the campaign at the ward level Need to mobilize local Advanced Locality Managements/ Citizens Groups and NGOs. This also entails efforts to facilitate interaction between the citizens groups / NGOs, the Security Agencies and the Clean-Up Marshals as well as ward officials of MCGM.

UNITED WAY Mumbai's Role In The Campaign

College Students

Building the bridges and cementing the same

Advanced Locality Management groups

CORPORATE

UNITED WAY

UN ITE D WA Y

Municipal Ward Offices

D ITE UN Y WA

D ITE UN Y CLEAN UP WA MUMBAI UN ITE MCGM D WA Security Y Agency/ UNITED

WAY
Citizens group

Clean UP Marshals

Auditors Role

To Facilitate the audit of the campaign at the ward level by mobilizing local Advanced Locality Managements/ Citizens Groups and the NGOs. To facilitate interaction between the citizens groups /NGOs, the Security Agencies and the ward officials of MCGM. cleanupmumbai@gmail.com To work towards assessing the need for infrastructure in the city and facilitate provision of the same with the support of Municipal Corporation and some corporate partners.

Auditors Role
Indicators for Audit: Actual number of Clean-Up Marshals deployed in the ward. Total amount of time that these clean-up marshals are patrolling in the ward. Reduction of chronic spots in your ward. Observation of these spots if they are eliminated gradually as a result of actions taken by the Clean-up Marshals. Overall improvement in the state of cleanliness in the ward as result of implementation of this campaign. Any other valuable suggestions and feedback for better implementation of the campaign.

NGOs & Citizens have a role to play

MCGM invites all the NGOs working on cleanliness and related issues in Mumbai city to come forward and register with this campaign expressing your support. The campaign encourages public-private partnership so as to ensure the effective performance of the campaign at ward level. MCGM has empowered all the ALMs, other citizens groups and the NGOs to do the third party audit of the campaign in their respective wards.

Support from Citizens & Volunteers

Adopt selective wards
Accompany Clean-Up Marshals while patrolling in fields Educate the citizens in the ward about bye-laws Facilitate regular reporting Identify and monitor chronic spots within the ward

Education & Awareness Campaigns at ward level

Schools & Colleges in the ward Residential Complexes & Shops Encourage citizens to support Clean-Up Marshals and do the Third Party Audit Encourage Schools/ Colleges, NGOs & Corporates to register with the campaign on website: www.cleanmumbaicity.org

Youth for Change

Clean-Up Warning Cards Over 1700 college youths attended Clean Within & Clean Outside workshop with World Alliance for Youth Empowerment. Over 1800 youths committed to volunteer for the Clean-Up Mumbai and got Clan-Up Warning cards.

Youth for Change

Blow the Whistle Campaign Sheriff of Mumbai extended support by launching Sheriffs Whistle to stop the wrong acts. Over 250 youths associated with Rotaract Club, enthusiastically participated and committed to warn & stop by blowing whistle at people dirtying the city.

Security Agencies & Wards Allotted

Agency M/s. Central Investigation & Security Services Ltd. M/s. Property Guards Security Services Pvt. Ltd. M/s. Vishal Protection Force Wards Allotted B, E, G/S, G/N, R/S, R/C, R/N, F/S, F/N, M/W

A&C

P/S & P/N

M/s. Trig Guard Force Ltd.

D, H/E, H/W, K/E, K/W, N, S & T

Getting Results

ATTENTION !!! Marshals @ Work

Calling Corporates Sponsor

Inviting corporates to be the lead sponsor of Clean-Up Mumbai Helping build the bridge and cement the same with over 10000 volunteers from Colleges, NGOs and Concerned Citizens Sponsorship of Mumbai Helplines Auditors Team of 6 persons Auditors will provide training & capacity building to security agencies & Clean-Up Marshals Auditors will help build linkages between Marshals, ALMs, NGOs, Citizens

Calling Corporates Sponsor

A unique Public-Private-Civil Society Partnership under Clean-Up Mumbai campaign Support setting up of the Secretariat for Clean-Up Mumbai campaign

Calling Corporates Sponsor

Publicity on such Hoardings

Branding opportunities through the various media dependent on MCGMs permission

Calling Corporates Sponsor

Logo of the corporate sponsor will be carried out in all collaterals created by United Way under the program as part of Third Party Audit. Such as around 1000 posters to be put up at strategic & high visibility places and other collaterals such as 5000 stickers, 500 Banners etc
Logos on Posters

LOGO OF YOUR CORPORATE

Calling Corporates Sponsor

Campaign covers over 16 million population Branding opportunities on websitewww.cleanmumbaicity.org Calling Corporates Branding Sponsor on collaterals produced during the campaign Acknowledgements in press releases & reports Branding on Clean-Up ID cards for volunteers

Calling Corporates Sponsor

EXAMPLES OF THE PUBLICITY RECEIVED FOR THE CAMPAIGN

Hindustan Times 21st April 2008

Hindustan Times 19th April

Hindustan Times 16th April

Getting Down & Dirty Deepavenkatraman Posted online: Monday, April 07, 2008 at 0114 hrs Print Email

The best way to dream of a clean city is to pick up a broom and get down to businessthats the thumb-rule for these youngsters of the World Alliance for Youth Empowerment Related Stories The power to do anythingA Local, A LifelineSnapped UpFlower PowerMaking A Song and Dance Of It Ad Links Neither the scorching April sun nor the stink and dirt can deter these youngsters, they have proven. For the past four Sundays now, hundreds of youngsters associated with the World Alliance for Youth Empowerment (a registered NGO under the aegis of the Art of Living movement) have rolled up their sleeves and got down to business cleaning up various parts of the city. So, dont be surprised if you spot one such group the following Sunday, wielding brooms and mops, sweeping with gusto. The campaign Clean Mumbai Inside Outside of WAYE is supported by the Brihanmumbai Municipal Corporation and a nongovernmental organization called United Way. Led by teachers of the Art of Living Youth Empowerment and Skill Workshop Plus course, the campaign is currently being carried out in Chembur (Ghatla Road), Andheri (Gandhi Lane and Jijamata RoadRPT ), Mulund (Sant Ramdas Road), Malad (Film City Road), Worli (Agar Bazar), Goregaon and Bandra (Garden Lane, Malpa Dongri Road, off Jija Mata Road) and Ghatkopar. Shilpa Sabbarwal, Mumbai coordinator of WAYE, says: We not only want to create awareness and but also wish every resident to strongly feel that it is their duty to keep the surroundings clean and green. Every drop makes an ocean that is what these enthusiastic bunch of children believe. They are confident in achieving their objective. Radhika Chandle (19), a resident of Chembur, says: The local residents came forward to sweep the road and segregate the garbage into wet and dry piles. As they go along, help and initiative come from unexpected quarters, they find. A vada pav vendor on Ghatla Road not only helped in sweeping but also distributed goodies to the tireless teens. Murlidhar Patil, a grocery shop owner, said: Their activity has opened my eyes too. Now, I take extra effort to tell my customers to put rubbish in dustbins kept outside the shops or in the public dustbin on our road. But the projects focus is not restricted to cleaning a stretch of road. In some areas like Mulund, work has begun to transform areas that have turned into eyesores over the years. Anjana, the coordinator for the Mulund area, says: The local bodies have accepted the proposal. After the area is fully cleaned, the first step is to develop a lawn and then beautify it with small rocks, flower beds and lastly put a bench for people to sit. United Way has also handed out warning cards so that anybody caught spitting or littering is politely reprimanded. Occasionally, if people refuse to follow the rules, the civic marshals are quickly summoned, to levy a fine. Kunal Kulkarni (19), a hotel management student residing at Andheri, says: Some vegetable vendors in Vile Parle market who refused to stop throwing vegetable peels alongside the road were fined. Once, when I warned somebody, he became so furious that he was about to beat me up. Luckily the marshals came to my rescue immediately. Nudging the average Mumbaiites civic consciousness is Step One. The next step is to make the city greener. Sabarwal says, We have plans of talking to the Advanced Locality Management groups and secretaries of societies to set up vermiculture projects and terrace gardens. Gradually, in the course of time, we will move on to rain water harvesting and other green initiatives. deepa.venkatraman@expressindia.com

New Indian Express Newspapers Magazines La Times

Calling Corporates Sponsor Come Join Hands

Achievements of WAYE YOUTH Campaign

Cleaning Sant Ramdas Road, Mulund (East -T Ward FebMar 2008 Volunteer s Sonesh Dedhia: Anjana, Tanvi, Manoj, Jigar, Bhakti, Chintan met Mr. Bhatt (A.E. (T ward) Small plot belonging to Vaishali Society became a dumping ground for all the society's and shops around. we found Disposable Syringes, Medicines and Cotton Swabs being dumped. Request the BMC to take necessary action and also help us to convert the plot into a garden Working with Mr. Bhat, Asst Eng the BMC Is really co-operating with us in planning the Clean-up of the area.

Achievements of WAYE YOUTH Campaign

P-South Ward. Area: Goregaon East Road in Front of Vasant Valley Complex Behind Dindoshi Bus Depot, Off.: Film city Road. Near Dindoshi Bus Depot where the two BMC garbage bins most of the garbage had spilled out onto the roads Calling Corporates Sponsor Everybody began sweeping and depositing the collected garbage into the bins. The olive green BMC clean-up van turned up and was the staff amused and amazed to see this new sight and were happy to load the garbage into the van We visited each Shop keeper, Hawkers and Venders in the area telling them about the Clean up Campaign and requesting them to provide trash cans outside their shops

Supporting Clean-Up Mumbai campaign gives scope to corporate actively propagate that, WE CARE FOR THE CITY!!!

Treat Mumbai City As Your Home

Capacity Building Ensure Infrastructure Community Participation

Never doubt that a small group of thoughtful committed citizens can change the world, indeed it is the only thing that ever has. - Margaret Mead