BUSINESS PLAN OF EASY PAGES

CONTENTS

EXECUTIVE SUMMARY INDUSTRY DESCRIPTION TARGET CUSTOMERS COMPANY DECRIPTION MARKETING PLAN SEGMENTATION TARGETING POSITIONING

OPERATIONS & DEVELOPMENT PLAN

FINANCIAL PLAN APPENDIX

EXECUTIVE SUMMARY EASY Limited is a start-up business which caters the needs of the public by providing them information, procedure regarding all the public services which are offered in the country. Our Pilot Project will be in Tamil Nadu, later we to expand it to all states. The total employees are 64. INDUSTRY DESCRIPTION The product which we are dealing with includes both the product & services, product is the booklet (information booklet) & service is the customer centre where people call & find out information service industry is booming day by day. The GDP in services is 9.8% that shows the immense scope. TARGET CUSTOMERS As it is an information booklet, we have targeted everyone. But to be specific it would be more useful (or) emphasized to people above 18 years, we have also targeted children below 18 years, where they can know information about the services

Information to below 18 Years (like a knowledge books)

Procedures for above 18 Years

COMPANY DESCRIPTION

VISION To become the Leader in providing information about services

MISSION

Providing a Handbook, this would give information regarding all services Starting a Call Centre, where people can call & knows information immediately

Providing informational service to customers which will lead to ultimate satisfaction MARKETING PLAN

PRODUCT

Easy Pages is a Handbook of all information regarding public services .It is a 200 pages Handbook. Easy to carry.

We can get Easy Pages also on the Web Platform PRICE The price of the Easy Pages is Rs 249/PLACE

The Easy Pages would be available in leading retail outlets, stationeries The Internet Easy Pages can be downloaded in the Internet. The PDF form would be provided. Along with retail outlets, and stationeries it would be also distributed through wholesalers, traders & various financial organizations. The people who need easy pages online can get it in a PDF form

PROMOTION

Personal Selling would be done by Sales People. As it is targeted for everyone in the society Advertisement would be given both in Print Media& Electronic Media

Easy Pages would be advertised in leading News Papers, TV Channels & the Internet

SEGMENTATION TARGETING POSITIONING

SEGMENTATION The Segmentation is done based on the Demographic/Geographic factors Demographic Factors like Age, Income will be considered Geographic Factors are Pertaining to a certain region

TARGETING The product is primarily for people above 18 years

POSITIONING Easy Pages Im Independent It actually implies every citizen to be Independent in getting (or) registering for a public service. Mainly to abolish Intermediaries, where we can get the work done with very less cost without Intermediaries OPERATIONS & DEVELOPMENT PLAN Operations would be started by outsourcing the printing & packing the booklet A sample of the product will be given to the sales team, where they directly market the product & explain them; their goal is to persuade organizations to advertise

Whatever might be the advertisement expense in that 5% would be given to the salesman these are initial operations Later, the booklets are distributed to various bookstores, retail malls, shops etc when they sell the easy pages Development plan is to start a call centre so that the information can be given immediately. Printing & packaging of the product will be handled by the third party.

FINANCIAL PLAN
FIXED CAPITAL Computer peripherals Securities Furniture & Fixtures Other Preliminary Expenses Total Rs.1,23,450 Rs.1,40,000 Rs.80,501 Rs.50,000 Rs.3,93,951

RECURRING EXPENDITURE EXPENSES PER MONTH Electricity, Telephone, Water, Internet etc Stationary Conveyance & Marketing Expenses Petty Cash Rs.47,800 Rs.9,000 Rs.50,000 Rs.50,000 Rs.1,56,800

SALARY & WAGES Category Salary Sale Clerical Travelling allowances Labour Total Rate per Month Total (Rs.) 20*4200 2*5600 20*1000 2*1500 Rs.84000 Rs.11200 Rs.20000 Rs.3,000 Rs.1,18,200

TOTAL RECURRING EXPENSES Recurring Expenditure Salary & Wages Rs.1,56,800 Rs.1,18,200

Total Recurring Expenses PRINTING & DISTRIBUTION EXPENSES Printing Distribution Expenses 143*25000

Rs.2,25,000

Rs.35,75,000

TOTAL WORKING CAPITAL Total Recurring Expenses x Operating Cycle 2,25,000 x12 = Rs. 27,00,000 in Months TOTAL CAPITAL INVESTMENT Fixed Capital Recurring Expenses Printing & Distribution Total Rs.3,93,951 Rs.27,00,000 Rs.35,75,000 Rs.66,68,951

The main objective of this Business plan is in order to eliminate the intermediaries between the customer and the public service so that the fee which is to paid to the third party for knowing the business service process can be reduced. The public services employees who were bribing money for the services to their clients can be eliminated. So, that we are expecting to see a corruption free country in future.

APPENDIX

A study on how to provide information to the people regarding the Public Services Information provided by you will be confidential.

1).Do you know all Public Services? a) Yes b) No

2).What are all the Public Services you know?

3).Do you feel intermediaries between Public Services will help you? a) Yes b) No

4).Can you get your work done in a Public service without a intermediary? a) Yes b) No

5).Have you approached a public service without a intermediary?

a) Yes

b) No

6).Have you expressed your complaints about public services ? a) Yes b) No

7).Will it be beneficiary to you , if a Handbook of info about the public services with procedures, fee structure, procedures all informations in one booklet is provided to you?

8).Will it beneficiary to you, if there is a customer centre is where you can call & find out info about all public service? a) Yes b) No