Академический Документы
Профессиональный Документы
Культура Документы
Alpona Label
Plot-36, Road- M. Bir Uttam Road Ashulia, Savar, Dhaka. Phone No: 02-9895777 Sl. No
Name
Md. Bhuiyan Al Mahiuddin
Title
General Manager (GM) Assist. General Manager (AGM) Marketing Manager Marketing Manager Accountant
Address
247, Concord Tower, Katabon Road, Katabon, Dhaka. 10/4, 3rd Floor, Shantibag, Malibag, Dhaka. House: 128, Road: 7, Dhanmondi, Dhaka. House: 37, Road: 5, Banani, Dhaka. House: 15, Babor Ali Road, Mohammadpur, Dhaka. 123/6, Uttora, Dhaka. House: 45, Road: 6, Kazipara, Mirpur, Dhaka. 79/13, Shantinagar, Dhaka, House: 258, Road:2, Shaorapara, Mirpur, Dhaka.
Contract
01671139861
01815483804
3 4 5
6 7
01915998068 01920646176
8 9
01723220768 01710178597
Number of Copy: 20
1 EXPLORER
Executive Summary
Alpona - a brand of M/s. Alpona Label - is going to capture label market both in home and abroad by satisfying target customers, providing the best quality product in just time. In garments industry label is a complementary product used in garments products having huge demand with oligopolistic competition. For this we are going to form a business on partnership basis to be a branded business partner by helping garments industry. Our projected location is Ashulia, Savar, Dhaka. At first our employed sales representatives will get order directly or presenting sample designs of label from customers (RMG industry, apparel ind ustry). Then the representatives send order to the production department. The production department approves label from customer through representatives, in this stage the representatives will finalize all terms and conditions. After producing the labels, the delivery department will delivery the labels to the customers. The uniqueness or USP (Unique Selling Proposition) of our business is delivery product just-in-time. To conduct our business we need 50 lakh taka in which, we (all the partners) will con tribute 40% of total investment and rest of the investment (60%) from bank loan. The debtequity ratio is 60:40. Initially, the loan amount will be used to purchase machinery, furniture, computer, office security, raw materials and to bear establish expenses. The 1st three-year projected sales is about TK 7 crore 80 lakh, 10 crore 50 lakh, and 12 crore 15 lakh respectively when net income will be TK 1 crore 1 lakh, 1 crore 91 lakh, and 2 crore 3 lakh. The break even sales is 3 crore 25 lakh taka when label volume will be 2.5 crore for 1st year. Every year we will repay 8,73,853 TK including interest for bank loan. To achieve these financial goals, we will emphasize on marketing. Our marketing strategy includes database marketing, promotional sales strategy, providing sales incentives to employees as well as sales representatives. Occasionally we also give some incentives to our customers. To increase sales we will emphasis on networking, customer relationship management, attractive pricing, advertising campaigns and customer service. We will implement our marketing strategy in-house responsibility. To manage above all activities properly, we have a good management team having a GM who is an expert in label business. We have 1 Assistant GM and 7 managers for production, marketing, accounting & finance, and delivery department. These 8 managers are our business partner. We have total 31 employees including GM, sales representative, graphic designer, production supervisor, deliveryman and workers for 3 -shitf work hour. 2 EXPLORER
Table of Contents
Chapter Topics Title Page Executive Summary The Organizational Plan Description Of The Business Product Intellectual Property Location Legal Structure Management Personnel Accounting & Legal Insurance Security The Marketing Plan 2.1 2.2 2.3 2.4 2.5 3.0 3.1 3.2 3.3 3.4 3.5 3.6 4.0 A B C D E Overview And Goals Of Marketing Plan Market Analysis Marketing Strategy Customer Service Implementation Of Marketing Plan The Financial Plan Summary Of Financial Need Loan Fund Dispersal Statement Pro Forma Cash Flow Statement Three Year Income Projection Projected Balance Sheet Break-Even Analysis Supporting Documents Personal Resume Owners Financial Statement Rental Agreement Partnership Agreement Trade License, Trade Mark Registration Page No. 1 2 4-14 4 7 7 7 7 8 12 13 14 14 15-18 15 15 17 18 18 19-23 19 19 20 21 22 23 A1-A9 B1-B8 C1 D1-D3 I,II
1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 2.0
3 EXPLORER
Long term Mission: 1. To be a leader in local label market 2. To expand our business globally 3. To manufacture all types of labels. 4. To be a branded business partner.
4 EXPLORER
Business Model:
At first our employed sales representatives will get order directly or presenting sample designs of label from customers (RMG industry, apparel industry). Then the representatives send order to the production department; the production department takes final design of label from our designer. The production department approves label from customer through representatives, in this stage the representatives will finalize all terms and conditions including pricing, volume, date of delivery and other necessary information and inform these to the production department. Now production department purchase inventory on the basis of customers order from suppliers. In this stage, the processing unit produce/manufactures label. Here the cutting unit will cut the labels. After packing the labels, the delivery department will delivery the labels to the customers through delivery man or by the customers own self predefined while contact finalized. The uniqueness or USP (Unique Selling Proposition) of our business is delivery product just-in-time. Our management is different from the competitors management because a little number of businesses has organized management. On the other hand, we have emphasized on sales strategy. Our representatives will communicate with customers regularly to build a strategic relationship, one time this strategic relationship will be profitable relationship and we will be successful.
5 EXPLORER
Strategy: To establish and to penetrate market, our pricing will be attractive than competitors price. To control quality of our product, we will emphasis on quality proved raw materials. To expand our business, we will setup new production unit every year. To increase sales volume, we will offer incentives to customers and employees. Strategic Relationships: To maintain strategic relationship with our business partners including suppliers, transporters we will communicate with them regularly and occasionally we will gift diary, calendars and so on.
SWOT Analysis Now a days demand of readymade garments is increasing both in national and international market. Every garments product need to be labeled to focus or highlight their uniqueness. Because of lacking of the quality labeling, the garments products fail to differentiate their uniqueness in both national and international markets. We are providing better quality labeling facility for the garments products.
Strength
Weakness
Opportunity
Threat
6 EXPLORER
1.2 Product
Product Category: Textile Label M/s. Alpona Label is a garments label manufacturing firm. At first we will design some label by our graphic designer. Then we will go to garments manufacturers and show them these labels. Then we will take orders according to the choice of garments product manufactures. We will deliver the labels within contract time. Because our main focus will be on best quality, and in just time delivery. In manufacturing process, we will collect raw m aterials from importers of our country who imports raw materials mainly from china. Cotton yarn, synthetic yarn, different types of paper, different types of color and chemical are the raw materials of our product. After collecting raw materials, we will produce the quality labels in our processing unit. We always preserve minimum amount (safety stock) of raw materials for Just in-time delivery. -
1.4 Location
Projected location of our firm is at Savar. Plot-36, Road- M. Bir Uttam Road, Ashulia, Savar, Dhaka. Projected cost associated with the location is Security of factory and office rent-1,20,000 TK. Monthly rent- 40,000 TK. Monthly utility cost- 12,000 TK.
Note: Rental Agreement is included in Supporting Documents Part.
7 EXPLORER
1.6 Management
The organogram of our business is shown as below:
8 EXPLORER
Assistant General Manager: Md. Saiful Islam Masud Responsibilities : 1. Establishing performance standards based on the firm's objectives, measuring and reporting actual performance, comparing the two, and taking corrective or preventive action as necessary. 2. Helping the general manager in the ongoing process of developing the business' mission and objectives and determining how they will be accomplished. 3. Distribute responsibility and authority to job holders in this function of management. 4. Taking the all responsibility in absence of GM. 5. Concerned with scope of the business and what distinguishes this business from similar businesses. 6. Influencing the behavior of people in the organization depends on the goals to be achieved. Projected Salary: 10,000 taka
9 EXPLORER
Marketing Manager (Promotion): Md. Shaiful Hassan Responsibilities: 1. Development of marketing goals and strategy. 2. Conducting marketing researches and monitoring customer needs. 3. Promotion and advertisement. 4. Establishing rules and business concept of how the organization will conduct itself on the market, what marketing instruments will be used, what goals will be set and what strategies should be applied to attaining effective advertising campaigns. 5. Developing a market-based business strategy that provides unique value to the customers on all services and products of the organization.
Marketing Manager (Sales): Md. Habibur Rahman Responsibilities: 1. Implementing the marketing goals and strategy. 2. Focus on the Customer demands. 3. Monitor the Competition to increase sales. 4. Create new market. 5. Communicate Internally. 6. Conducting the advertising campaign based on that research.
Responsibilities: 1. Receipt of money, paying bills, payroll, recording. 2. Tracking assets and inventory, and financial reporting. 3. Forecasting, budgeting and internal control. Responsible for supervising and mentoring the accounting staff. 4. Ensure timely and accurate completion of account reconciliations and analytical reports. Responsible for ensuring the accurate accounting and reporting of labor and cost standards including variances, invento and warranty. Managing the Accounts ry 10 EXPLORER
Payable and Receivable processes. Assist with quarterly and annual filings by providing supporting schedules as needed. 5. Assist with the annual overhead budget process including preparation of senior management presentation and variance analysis. 6. Review of department expenditures and the actual to budget comparison. Preparation and distribution of the monthly executive financials including commentary. 7. Assist with special projects including system implementations and ini iating various t process improvements utilizing Six Sigma tools. Evaluation of Six Sigma baseline calculations.
Responsibilities: 1. Provide strategic financial support for business and operational planning. 2. Meet external and internal financial reporting requirements. 3. Provide daily financial services functions. 4. Proper preparation of the annual budget as well as compliance of regulatory codes is both important responsibilities of a finance manager. 5. Administering employee expenses and salaries. 6. Budget preparation Budget administration . 7. Distribution of pass-through funds, Cash flow, Investments.
Responsibilities: 1. Setting standards and targets for each section of the production process. The quantity and quality of products coming off a production line will be closely monitored. In businesses focusing on lean production, quality will be monitored by all employees at every stage of production, rather than at the end as is the case for businesses using a quality control approach. 11 EXPLORER
2. Providing the materials, components and equipment required to keep the production process running smoothly. 3. Responsible for stocking all the necessary tools, spares, raw materials and equipment required to service the manufacturing process. 4. Responsible for researching new products or modifications to existing ones, estimating costs for producing in different quantities and by using different methods. 5. Concerned with the manufacture of products.
Product delivery Manager: Md. Sahadat Shikdar and Md. Rafiqul Islam
Responsibilities: Communicating with the Management, Resources, Project Managers and most
importunately, the Client. The communication should be crisp, clear and unambiguous without leaving any doubt in the minds of the listener. 1. Focused on solving the clients problems and providing the client with a long lasting solution to run their business effectively and efficiently. 2. Delivering the product with right time and right place. 3. Maintaining better relationship among the channel members.
1.7 Personnel
Our total employee will be 31. Among them General Manager- 1 Plant Engineer- 1 Graphics designer-1 Sales representative-5 Delivery man-1 Production Supervisor-3 Production worker- 18 Office assistance-1 12 EXPLORER
Salaries: Designation Number of employee Plant Engineer 1 Office hour but responsible when problem occur Graphics designer Sales representative Delivery man Production Supervisor 1 5 1 3 Office hour Office hour Office hour Any of three shift production hours Production worker 18 Any of three shift production hours Office assistance 1 Office hour 4000 4000 4000 72000 10000 6000 5000 5000 10000 30000 5000 15000 Working Hours Salary per Month 15000 Total Salary 15000
If we will increase our production then some additional workers may be added.
13 EXPLORER
1.9 Insurance
We will carry property insurance for our machinery. The insurance cost per year is 36,000 tk. The insurance carrier is Dhaka Insurance Ltd.
1.10 Security
In terms of inventory control our employed supervisor will be responsible. For this purpose there will be no cost.
14 EXPLORER
2. Marketing Plan
2.1 Overview and Goals of Marketing Strategy
Textile label is a complementary product. So, our market is basically business market. Specially, our market/customers include Readymade Garments (RMG) industry, textile, apparel, knitwear, as well as tailors who need textile labels. Oligopolistic competition is underlined in our business or target market. We will get order from our customer to produce textile label. After producing in time we will distribute to them or others predefined by two parties. Our products pricing strategy will be cost plus. In this case price will be determined by adding all the costs with certain percent of profit on cost. As a part of our promotional activities we will give rebates to the customers and commission to the sales representatives. We will implement our marketing strategy in-house responsibility. For these activities we have separate department known as Marketing Department . The marketing goals are: 1. To establish a customer base of 20 percent of the defined target market in the first year. 2. To generate 6 crores labels in sales for the first year. 3. To increase sales by 25 percent annually for the first year. 4. To expand at least two new production units by the end of the first three years. 5. To provide the best quality product in just time.
Their strengths and weakness are assessed as below: Competitor 1 Maruf International Competitor 2 S. M. Label Quality product in lower cost Quality product Cost based Both own delivery man and by customer Cost based Both own delivery man and by customer Cost based Both own delivery man and by customer Competitor 3 New Textile Label Quality product
Promotion strategies
Strengths
weakness
Market Trends /Industry Analysis: Textile label is a complementary product. So, our market is basically business market. Specially, our market/customers include Readymade Garments (RMG) industry, textile, apparel, knitwear, as well as tailors who need textile labels. Though garments industry is the biggest industry in our country having about 50 garments 00 which are exporting a lot of product every year. As they manufacture more products, they need more label as our market will expand and vise -versa. On the other hand instability in garments industry also disrupts or has a great affect on our label market. As a profitable business, now label industry is expanding day by day.
Market Research: We will collect primary data through observation, experimentation and networking methods. Secondary data will be collected from government agency and BGMEA, and other related associations. 16 EXPLORER
Expected ROI=
= =202.98% Methods of Sales and Distribution: We will get order from our customer to produce textile label. After producing in time we will distribute to them or others predefined by two parties. Packaging: For our product packaging is not so important. Then we will try to pack our product, so that customers can carry their product easily.
Pricing:
Our products pricing strategy will be cost plus. In this case price will be determined by adding all the costs with certain percent of profit on cost. Cost includes production cost, cost of goods sold and operating expenses. The Formula is Price (Per Label): Cost per Label + 12% profit on cost = (1.14 + 0.16) TK = 1.30 TK per Label We will try to keep our products price lower than others products. Branding: For better banding in the market we will emphasize on quality control, better service with minimum cost in just time. Database Marketing: At the beginning we will enlist or make database of the customers of our targeted market. Then our representatives will communicate with them to get order. 17 EXPLORER
Sales Strategy: We will follow direct sales. Following database marketing we will keep good connection with our customers. For this purpose we will recruit some representatives to communicate with our customers and get orders. We will design the tag and taking improvement from customers. Then we will produce and supply to the customer within just time. Sales Incentives/Promotions: As a part of our promotional activities we will give rebates to the customers and commission to the sales representatives. Advertising strategies: For advertising we will follow traditional strategies like advertisement on trade magazine. In addition we will take long term sponsorship of sports teams in different competitions. Public Relation: We will participate in different trade fair, trade show .So that customers know us. Networking: Networking is very important for a business to be successful within a short time. Within a few months of starting in our industry we will try to get membership in our industryrelated association. Within a few years we will try to achieve a leadership position.
18 EXPLORER
3. Financial Documents
3.1 Summary of Financial Needs
Money is the blood flow of a business. So, to run our business, we need a huge amount of money. But we (all the partners) will not able to finance all amount of money. We are applying for financing to bye machinery, furniture, office equipment, computer, raw materials and to pay office and factory security. We need 50 lakh taka, in which loan amount is 30 lakh and partners contribution is 20 lakh taka. So, the debt-equity ratio is 60:40. Graphical Presentation of Debt-Equity Ratio
Equity, 40%
Debt, 60%
Machinery Office equipment Computer Office/factory security Raw material & Establish Expense
Total
19 EXPLORER
20 EXPLORER
21 EXPLORER
22 EXPLORER
Loan Amortization
Step: 01 PVA= 30,00,000 =
=
=TK. 8,73,853.06 (approx) per year Step: 02 Separation of interest and principal amount. 1 End of the year 2 Loan installment 3 Loan at the beginning 4= (3 Interest payment 5= (2-4) Principal amount 6= (3-5) Loan outstanding at the end of the year 1 2 3 4 5 873853 873853 873853 873853 873853 3000000 2546147 2028755 1438928 766525 420000 356461 284026 201450 107314 453853 517392 589827 672403 766525 2546147 2028755 1438755 766525 0
23 EXPLORER
Risk Assessment:
In our country instability in RMG industry is a general incident. This instability may be disrupts our business operation properly through reducing demand of label. The other risks are1. Price Risk: Price variation due to changing customer preferences, supply condition and general business condition. 2. Demand Risk: Demand for label may not be as high as we expected. 3. Economical risk: The plan is based on the current market trends. Change in economic pattern may include substantial change in the plan. 4. Estimation Risk: The financial amount may be overestimate and underestimate.
24 EXPLORER