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Social Media Questionnaire

Section 1 - Awareness and Use of Social Media (SM)


1. Does your organization use SM in the workplace for work related purposes? Yes No 2. What SM tools do you use? Tick all that apply. Microblogging (i.e. Twitter) Social Networking (i.e. Bebo, Facebook, LinkedIn) Social Network Aggregation (i.e. FriendFeed) Events (i.e. Meetup.com, Eventful) Wikis (i.e. Wikipedia, internal wikis) Social Bookmarking/Tagging (i.e. Delicious, GoogleReader) Social News (i.e. Digg) Photo Sharing (i.e. Flickr) Video Sharing (i.e. YouTube) Livecasting (i.e. Ustream.tv, Skype) Audio and Music Sharing (i.e. Last.fm) Product Reviews (i.e. eopinions.com, TripAdvisor) Business Reviews (i.e. Customer Lobby, yelp.com) Community Q&A (i.e. Yahoo!Answers)

Virtual Worlds (i.e. SecondLife) Information aggregators (i.e. Netvibes, Twine) Social Media Monitoring (i.e. BuzzMetric) Social Media analytics (i.e. Sysomos MAP, Alterian SM2) Employment websites (i.e. Monster.com) Crowd Sourcing (i.e. Crowdspring, Innocentive, TopCoder, uTEst) Other (please specify)

3. What specific SM tool(s) are you using for work-related purposes?

4. How long have you been using these tools for? Less than one year Between 1 and 2 years More than 2 years 5. Who is allowed to use SM for work related purposed at your organization? All staff Only the managers Other (please specify)

6. What do you use these tools for?

Communication

Networking External Knowledge Sharing/Creation (i.e. through blogs, internal wikis) Hiring

Marketing

Customer Analysis

Customer Service

Consumer Feedback

Community Involvement

Crowd Sourcing

Other (please specify)

7. Has any of the following teams in your organization championed the use of Social Media? Human Resources

Marketing IT Knowledge Management Sales Customer Service I don't know Other (please specify)

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Section 2 - Intellectual Property (IP) Considerations


1. Does your organization issue guidance/policy on the use of Social Media? If your answer is "NO", please go to Q3. Yes No

2. Does this guidance/policy include any mention or consideration of Intellectual Property (IP) issues (e.g. copyright breaches or ownership)? Yes No If yes, please explain roughly what the guidance/policy is.

3. Did you have concerns around IP issues when you began using SM tools in the workplace? Yes If yes, please describe them briefly. No

4. Since using SM tools at work, have you reconsidered the implications of Social Media from an IP perspective? Yes No

5. If you answered yes to Q4., can you explain how they have changed? You are more careful with Copyright statements on websites/blogs/social media You only allow part of the staff to access SM on the work place You created a policy for SM usage on the work place

Other (please specify)

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Section 3 - Intellectual Assets Considerations


1. Do you consider SM useful tools to exploit your organizations Intellectual Assets? Yes Please add some details. No I don't know

2. Have you ever considered the possibility to create an idea repository for your business? Yes, and it will be implemented soon No, but we're planning to do so in the future No, we don't need one I don't know what it is Other (please specify)

Section 4 - Identification and Codification of Respondent


1. Identification of Respondent Name Company Email address

2. How many employees does your organization have? 1-10 (Micro) <50 (Small) <250 (Medium-sized) >250 (Large) 3. Where do you place your organization? Private sector

Public sector Third sector (Voluntary/Charities) 4. What is your organizations business sector? Energy and Renewable Manufacturing and Engineering Life Sciences Financial and Business Services Food and Drink (incl. Agriculture and Fisheries) Tourism Creative Industries (Digital content and technologies) Academic Other (please specify)

5. Where are you based? India Other (please specify)

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Social Media Questionnaire


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