The venture started slowly and cautiously, opening its first outlet in May 2004 in Montillano Street, Alabang.

As of April 2008, 16 company-owned outlets are fully operational in strategic locations of Metro Manila, Laguna and Cavite. Also, a major milestone that signals faster expansion of the Generika chain of drugstores just took place. The company opened its 17th store and first franchise store in May 2008 at Mega Q Mart in Cubao, Quezon City. The companys focus is on generic medicines as a value-for-money alternative to branded products. Generika fully believes in and supports the thrust of the government to provide quality and affordable generic medicines to the Filipino people. Many of our store outlets are already accredited as Botika ng Bayan. Equally important is the corporate commitment of Generika to the quality of the medicines offered to customers. Generika takes a long term view and aims to firmly establish its reputation and credibility both in the industry and the marketplace. We carry only BFAD approved medicines, but take the additional step of screening and selecting only those that meet/exceed our internal standards. We put the quality of the medicines we sell above all other considerations. Moreover, periodic monitoring of the products is done thereafter to ensure that quality remains consistent. Substandard products are rejected outright. We will not compete for market share simply by offering the lowest price. While the companys focus is on quality generics, Generika Drugstore also carries branded medicines, medical supplies, galenicals and selected consumer goods all at

competitive prices. Our aim is to be a more complete drugstore than many typical outlets in the market. Integral in our corporate mission is to put the satisfaction of our customers at the center of our strategies and plans, by serving their needs correctly, efficiently and by providing friendly and professional counseling. It is our desire to ensure that drugs are used in the safest and most effective way possible, which is why patient counseling by trained store personnel is a key part of our operation. All our stores are air-conditioned because we want to maintain the efficacy and potency of the medicines we sell, and to serve our customers in a more convenient and comfortable environment. Store personnel wear attractive uniforms. They undergo recurrent training courses to sharpen their technical knowledge and skills so that they give superior service to the customers.

Delivery service for a minimum P300 purchase of generics is an added convenience to our customers and is now offered daily in most stores.

Thus people can visit our stores and have their Blood Pressure monitored for free. Blood Sugar Screening (FBS/RBS) can be done for a minimal amount. We also conduct Libreng Konsulta, Libreng Bunot, and provide free cholesterol screening during special occasions. Generic awareness presentations are often made to senior citizen chapters and other groups to make them well-informed about generics.

Generika Drugstore long term goal is to be the leading national chain of drugstores offering quality affordable generic medicines. We shall offer superior customer service, complemented by a strong sense of social purpose.

To reach this goal, we see franchising as the main engine of growth in the coming years as the company expands its reach in measured steps throughout the country.

Aside from being a professionally-run business enterprise, a key element of Generikas corporate mission is its firm belief in social commitment and purpose. We believe in sharing. We truly want to help communities get well and stay well. As part of Generikas commitment to help others, the company grants generous discounts to medical missions of NGOs and government agencies, and our store personnel often participate in these activities.