The organized ice cream industry in India has a booming growth rate of 12-15% annually (Source: Euromonitor, 2007).

Amul Ice Cream has 40% market share as of now (4.5 times larger than nearest competitor) through distribution network in more than 800 towns. We at Amul are capable of delivering ice cream from Kashmir to Kanyakumari and from Gujarat to North East. No other ice cream brand has been able to cater the nations ice cream demand in such a wide geographical area. It makes Amul Ice Cream, Indias only National Brand! Amul invites enthusiastic, energetic, hard working and goal oriented entrepreneurs for profitable, fast growing and never ending business opportunities. Amul is looking for business partners for retailing and vending of ice cream & frozen products of value for money products. We invite you to partner with Indias No. 1 ice cream brand by following means. Retail Outlets: India is a country with more than 6.7 million FMCG outlets (Source: AC Neilsen). Thus, to cater the ice cream demand of the nation, Amul is focused on retail outlets through following means. Hamara Apna Deep Freezer (HADF):

Deep freezer is the basic equipment required for selling of ice cream. To make ice cream available for common people, it is necessary to have deep freezer at the nearest shop, may it be a grocery shop, medical shop, FMCG shop, departmental store, mall etc. Amul has very innovative and successful formulae for shop keepers to start ice cream business, called as HAMARA APNA DEEP FREEZER! We have associated with branded, high quality and cost effective deep freezer suppliers of the nation. Shop keepers buying deep freezers from our approved suppliers get following benefits. Why to purchase an HADF? Selling Amul Ice Cream is a very profitable business. Amul offers wide range of products in frozen form. Thus, it helps to increase foot fall of customers at the shop, which results in increase of total daily business of the shop. Shop keeper gets an ice cream deep freezer at much lower price than market rates. These are branded deep freezers with warranty. Deep freezers supplied under HADF are not only cost effective, but also they consume less electricity than other deep freezers. Amul provides promotional support to HADF outlets on time to time basis. Thus, to buy a deep freezer and start selling ice cream from your shop all you need to do is to give payment to our approved supplier and the deep freezer(s) will be delivered at your shop. For more details and attractive offers contact your nearest Amul office. To expand your business with Amul products, you can start exclusive parlour of Amul products, wherein your shop will be branded as Amul franchise outlet with full product range. For more details, click here.

Scooping Parlour: Families and youngsters eating out ice creams can now have a rich and unforgettable experience at the nearest Amuls Scooping Parlour. Click here for details. Ice Cream Business through Vending:

Most of us have probably eaten our first ice cream at a push cart and thus push cart is the first image that appears when we think of ice cream! Vending of ice cream can be done at following places with much less investment than retail outlets. Tourist places Historical monuments Hill stations Railway stations Bus stands Schools Gardens Play grounds Inside streets of residential colonies In addition to the above, small towns are the largest ice cream markets, as they cater to rural population where 70% of India resides. On the lines of our HADF module, we have designed HAMARA APNA PUSH CART (HAPC) module, wherein prospective parties can buy push carts from our approved suppliers at reasonable rates. HAPC is a composite model. It comprises of following. Eutectic Deep Freezer with Branding: Unlike other deep freezer, eutectic deep freezer doesnt require electricity when push cart is placed in the market and it maintains ice cream temperature properly. It has liquid coolant which circulates through deep freezer, which is charged by electricity when push cart is not in the market. So, once charged, eutectic deep freezer can operate for whole day without electricity. In HAPC, eutectic deep freezer is branded by Amul Ice Cream through attractive wrap around sticker. Cycle: To run the push cart we have two types of cycles on which eutectic deep freezer are mounted. Tri Cycle with paddles: It is required where long distance is covered by the vendor everyday. Push carts with handle bar: It is useful in crowded places where it is not convenient to operate paddled push cart and distance to be covered is less e.g. railway station, mela, beach etc. Canopy: It is the branding element of the HAPC which is mounted on the cycle and it has attractive flex places at the top so that people can notice Amul push cart from the distance.

In HAPC, all the above three elements are integrated with our approved suppliers. When the party interested to buy HAPC gives payment to our approved supplier, a PLUG & SELL HAPC is delivered. Similar to HADF, we have warranty, regular services and repairs if required by approved parties for maintenance. Why to purchase HAPC? Selling of high volume of impulse products (sticks, candies, cones, cups etc.) results in higher value realization, thus faster ROI (Return of Investment). Less investment than retail outlets to start ice cream business at vantage points as listed above. In rural markets, push cart is the only way to start ice cream business as there is frequent break down in electricity supplies. In HAPC, ice cream can be sold without electricity for hours unlike retail outlet, where selling is generally stopped when there is no power supply. One HAPC can cover large nos. of places in one day! e.g. In the morning it can go to tourist place, in the afternoon at the school when kids are going home, evening at gardens/ play ground and in the night it can go to residential colonies where people can enjoy ice cream during walk after supper. Also, one HAPC can be useful at various places at different times. e.g. You can place your HAPC at mela, exhibition etc. events as and when required to generate additional sales. After the completion of the event it can come back to the routine market. Thus, HAPC is a very flexible tool for selling ice cream. For further details please contact your nearest Amul office. Institutions & Catering: GCMMF is presently the market leader in almost all dairy product category i.e. Butter, Milk Powders, Infant Milk food, Cheese, Cheese Spreads, Milk, Paneer, Dahi etc. We, at Amul, promise to our highly esteemed consumer, an association in an unwritten contract to satisfy his taste and nutritional requirements by offering them VFM (Value for Money) products whose quality is hard to match. The core of the Amul Brand is something that is genetically implanted in the very fabric of its construction. We endeavour to delight our customers without fleecing them. For us there is no difference between the terrific rich and the woebegone. Amul Ice Cream: Present Status: AMUL Ice cream is among the Asiaa top 10 Ice cream brands. In a short span of 6 years, Amul Ice Cream has become No.1 Ice Cream brand in the country. Amul ice cream is now the only national brand and other Ice Cream brands are regional. Our position in the market: Amul No.1 brand in India: Amul has achieved a market share of 38% (4.5 times larger than nearest competitor). Amul Ice-cream : "Real Milk Real Ice-cream" The punch line for Amul Ice Cream is Real Milk Real Ice Cream as we offer the best quality product made of real milk and milk fats and not vegetable oil (frozen dessert).

Recipe used for Amul Ice Cream is on the line of Super Premium Ice Cream i.e. 35% creamier and tastier than any other ice cream available in India. Best Ingredients: All ingredients used in our ice creams are of the best quality eg. Ingredient AMUL General practice followed by our competitors Mango Alphonso Mango Others use Totapuri mango Draksh (Raisins) Afghani Draksh Others use local sour draksh Milk Fresh Milk and Milk fats Others use vegetable oil for frozen dessert or old skimmed milk powder/ age old white butter for ice cream Micro Bacterial Quality: Particulars Legal requirement (As per BIS) AMUL standard Competitors Coliform / gm <90 / gm Nil coliform count 100 to 10000 /gm SPC / gm 250000 / gm We try to keep 10000/gm or less

lacs / gm to anything

No Differentiation in Quality between Consumer & Bulk Packs: We do not compromise on quality of the products offered, may it be consumer product or bulk packs. All the products have same quality standards in terms of fat, over run, total solids etc. It is our objective to give our customer uniform experience anywhere they consume Amul Ice Cream. State of the Art Manufacturing Facilities: Amul Ice Cream is manufactured in state of the art plants certified by ISO & HACCP.

Probiotic Range: We are the first company in the India to introduce probiotics in ice cream, for which IDF (International Dairy Federation) has awarded GCMMF the Best Innovation in Nutri Marketing Category. SUGAR FREE Range: We have introduced SUGAR FREE Ice Cream in Bulk Pack to cater this segment. We are the first who made this ice-cream especially for diabetic Patient Who feel Guilt while others are eating Ice-cream in Marriages. Other Products of Amul Ice Cream: Other Milk Products: We have also Milk and Milk products which you can used for making sweets and other recipes. Amul Milk : UHT Milk / Fresh Milk in 6 litre pack (In selected Markets) Amul Butter: Available in Blister Pack / Institution Pack. Amul Malai Paneer: Frozen as well as Fresh Paneer. Amul Kool Flavoured Milk: 200ml Bottle and 1 litre Tetra Pack. Amul Cheese : Pizza Cheese and Process Cheese Amul Masti Dahi : in 5 Kg Pack Amul Ghee: 15 litre tin Amul Sweetened Condense Milk. Amul Masti Butter Milk Amul Milk Powders (Skimmed / Amulya) Amul UHT Cream Amul Mithai (Shrikhand / Gulabjamun/ Laddoo) Our Customers: Amul is supplying a wide range of products to prestigious institutions and 5 star hotels like Taj, Oberoy, ITC, Trident etc. GCMMF: An Overview Gujarat Co-operative Milkk Marketing Federation (GCMMF), custodian of the Amul brand is India's largest food products marketing organisation. With its wide product portfolio GCMMF today has a turnover in excess of Rs. 6700 Cr. With a singular focus on marketing and distribution, GCMMF today reaches consumers in all parts of the country. A state level apex body of milk co-operatives in Gujarat, it has been an endeavour of GCMMF to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. India a booming ice cream market up for grabs Today ice creams are equally popular among children and grown-ups. Eating ice creams have become an occasion for celebration. In India alone, the organised ice cream industry has a turnover of around Rs. 1000 Cr. and the market is witnessing a booming growth rate of 12-15% annually. Per capita consumption of ice creams in India is around 250 ml compared to 23 litres in the US, 18 litres in Australia, 14 litres in Sweden and 800 ml even in neighbouring

Pakistan. This presents a huge opportunity for organised players in the ice cream industry.