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Assumptions

Assumptions
Sales
Year 1
Year 2
Year 3

Unique Visitors
% Sign Up
No. Sign Up
Conversion Rate
150000
15.00%
22500
1.00%
250000
18.00%
45000
1.15%
400000
20.00%
80000
1.25%

Sales Revenue
Year 1
Year 2
Year 3

Price

Expenses

Year 1

Sales -
$180,000
$646,875
$1,350,000

800
1250
1350

Rent & Rates

Year 2

Year 3

$8,000

$8,000

$8,000

40000
5000

70000
7000

100000
8000

$45,000

$77,000

$108,000

100
50

100
50

150
55

Total Website

$150

$150

$205

Salaries
CEO
CTO
VP Marketing

25000
25000
25000

45000
45000
45000

50000
50000
50000

$75,000

$135,000

$150,000

15000
15000

15000
16000

17000
18000

$30,000

$31,000

$35,000

$1,500

$1,600

$1,800

250
120

250
180

300
200

$370

$430

$500

Marketing
PPC
Misc.
Total Marketing
Website
Hosting
Domains

Total Salaries
Outsourcing
Product Development
Customer Service
Total Outsourcing
Light and Heat
Office and Admin
Stationery
Phone Skype
Total Office and Admin
Fixed Asset Purchases
Computers
Office Equipment

Year 1

Year 2
3000
1000
Page 1

Year 3

Assumptions
Opening Assets
Total Fixed Asset
*For P+L
Depreciation

$4,000

Life
Year 1

4,000

4,000

$4,000

$4,000

$1,000
$3,000

Depreciation of Assets

$1,000

4 Years
Year 3
$1,000

Accounting and Legal

$9,000

$3,000

Year 2

Page 2

Assumptions

No. Sales
225
517.5
1000

Page 3

Assumptions

Page 4

ProfitIncome
Profit/Income Projections

Sales
Expenses
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Depreciation
Accounting and Legal

Year 1
Year 2
Year 3
$180,000
$646,875 $1,350,000

$8,000
$45,000
$150
$75,000
$30,000
$1,500
$370
$1,000
$9,000

$8,000
$77,000
$150
$135,000
$31,000
$1,600
$430
$1,000
$3,000

$8,000
$108,000
$205
$150,000
$35,000
$1,800
$500
$1,000
$3,000

Total Expenses

$170,020

$257,180

$307,505

Net Profit/Loss

$9,980

$389,695

$1,042,495

Page 5

Cash Flow
Cash Flow Projections
Year 1
Seasonality Factors

MTH 1
0.02
$

MTH 2
MTH 3
MTH 4
MTH 5
MTH 6
MTH 7
0.03
0.05
0.08
0.1
0.11
0.15
$
$
$
$
$
$

Inflows
Sales
Equity Investment

0
45,000

3,600

5,400

9,000

14,400

18,000

19,800

Total Inflows

45,000

3,600

5,400

9,000

14,400

18,000

19,800

667
900
13
6,250
15,000

667
1,350
13
6,250

667
2,250
13
6,250

667
3,600
13
6,250

667
4,500
13
6,250

667
6,750
13
6,250

250
31

31

250
31

31

667
4,950
13
6,250
15,000
250
31

Outflows
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Accounting and Legal
Fixed Assets

31
4,500
4,000

31

Total Outflows

31,360

8,560

9,210

10,810

11,460

27,160

13,710

Total Inflow/Outflow

13,640

-4,960

-3,810

-1,810

2,940

-9,160

6,090

Opening Balance
Closing Balance

0
13,640

13,640
8,680

8,680
4,870

4,870
3,060

3,060
6,000

6,000
-3,160

-3,160
2,930

Y/E Closing Balance

49,280

Year 2
Seasonality Factors

MTH 1
0.02
$

MTH 2
MTH 3
MTH 4
MTH 5
MTH 6
MTH 7
0.03
0.05
0.08
0.1
0.11
0.15
$
$
$
$
$
$

Inflows
Sales

7,200

12,938

19,406

32,344

51,750

64,688

71,156

Total Inflows

7,200

12,938

19,406

32,344

51,750

64,688

71,156

667
1,540
13
11,250
10,333

667
2,310
13
11,250

667
3,850
13
11,250

667
6,160
13
11,250

667
7,700
13
11,250
10,333

667
8,470
13
11,250

667
11,550
13
11,250

36

267
36
4,500

36

267
36

36

267
36

36

23,838

19,042

15,815

18,392

29,998

20,702

23,515

-16,638

-6,104

3,591

13,952

21,752

43,986

47,641

Outflows
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Accounting and Legal
Total Outflows
Total Inflow/Outflow

Page 6

Cash Flow
Opening Balance
Closing Balance
Y/E Closing Balance
Year 3
Seasonality Factors

49,280
32,642

32,642
26,538

26,538
30,129

30,129
44,081

44,081
65,833

65,833
109,818

109,818
157,460

416,800
MTH 1
0.02
$

MTH 2
MTH 3
MTH 4
MTH 5
MTH 6
MTH 7
0.03
0.05
0.08
0.1
0.11
0.15
$
$
$
$
$
$

Inflows
Sales

25,875

27,000

40,500

67,500 108,000

135,000

148,500

Total Inflows

25,875

27,000

40,500

67,500 108,000

135,000

148,500

667
2,160
17
12,500
11,667

667
3,240
17
12,500

667
5,400
17
12,500

667
8,640
17
12,500

667
11,880
17
12,500

667
16,200
17
12,500

42

300
42
1,500

42

300
42

42

300
42

42

Total Outflows

27,052

18,265

18,625

22,165

35,692

25,405

29,425

Total Inflow/Outflow

-1,177

8,735

21,875

45,335

72,308

109,595

119,075

416,800
415,623

415,623
424,358

424,358
446,232

446,232 491,567
491,567 563,875

563,875
673,469

673,469
792,544

Outflows
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Accounting and Legal

Opening Balance
Closing Balance
Y/E Closing Balance

1,432,170

Page 7

667
10,800
17
12,500
11,667

Cash Flow

MTH 8
MTH 9
MTH 10
MTH 11
MTH 12
Total
0.13
0.11
0.09
0.09
0.04
$
$
$
$
$
$

27,000

23,400

19,800

16,200

16,200

172,800

27,000

23,400

19,800

16,200

16,200

172,800

667
5,850
13
6,250

667
4,950
13
6,250

667
4,050
13
6,250

667
4,050
13
6,250

667
1,800
13
6,250

250
31

31

250
31

31

250
31

8,000
45,000
150
75,000
30,000
1,500
370
4,500
4,000

13,060

11,910

11,260

11,010

9,010

168,520

13,940

11,490

8,540

5,190

7,190

4,280

2,930
16,870

16,870
28,360

28,360
36,900

36,900
42,090

42,090
49,280

MTH 8
MTH 9
MTH 10
MTH 11
MTH 12
Total
0.13
0.11
0.09
0.09
0.04
$
$
$
$
$
$

97,031

84,094

71,156

58,219

58,219

628,200

97,031

84,094

71,156

58,219

58,219

628,200

667
10,010
13
11,250

667
8,470
13
11,250
10,333

667
6,930
13
11,250

667
6,930
13
11,250

667
3,080
13
11,250

267
36

36

267
36

8,000
77,000
150
135,000
31,000
1,600
430
7,500

267
36

36
3,000

22,242

33,768

19,162

18,895

15,312

260,680

74,790

50,325

51,995

39,324

42,907

367,520

Page 8

Cash Flow
157,460
232,249

232,249
282,575

282,575
334,569

334,569
373,893

373,893
416,800

MTH 8
MTH 9
MTH 10
MTH 11
MTH 12
Total
0.13
0.11
0.09
0.09
0.04
$
$
$
$
$
$

202,500

175,500

148,500

121,500

121,500 1,321,875

202,500

175,500

148,500

121,500

121,500 1,321,875

667
14,040
17
12,500

667
11,880
17
12,500
11,667

667
9,720
17
12,500

667
9,720
17
12,500

667
4,320
17
12,500

300
42

42

300
42

17,845

300
42

42
1,500

27,565

38,272

23,245

22,945

174,935

137,228

125,255

98,555

792,544
967,478

967,478
1,104,706

1,104,706
1,229,961

1,229,961
1,328,515

8,000
108,000
205
150,000
35,000
1,800
500
3,000
306,505

103,655 1,015,370
1,328,515
1,432,170

Page 9

Balance Sheet
Balance Sheets
Balance Sheet
Fixed Assets
Fixed Assets @ Cost
Depreciation

Y/E YR 1
$

Y/E YR 2

Y/E YR 3

4,000
1,000

4,000
2,000

4,000
3,000

3,000

2,000

1,000

Current Assets
Debtors
Cash

7,200
49,280

25,875
416,800

54,000
1,432,170

Total Current Assets

56,480

442,675

1,486,170

Current Liabilities
Creditors

4,500

Total Current Liabilities

4,500

Total Net Assets

54,980

444,675

1,487,170

Financed by:
Equity Investment
Net Profit

45,000
9,980

45,000
399,675

45,000
1,442,170

Total Shareholders' Equity

54,980

444,675

1,487,170

NBV

Page 10