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A practical conference on
AstraZeneca
Judith Everett Head of Corporate Affairs Strategy, Brand and CR
Aviva
David Schofield Group Head of Corporate Responsibility
ArcelorMittal
Steve John Head of CR Reporting
Lego
www.ethicalcorp.com/reporting
Better internal cohesion and engagement through CR reporting across the whole company Improve data gathering through concise, focused and targeted goals and targets How to cope with social media advice and insight on how to leverage this revolutionary new tool Boost engagement with key stakeholders through targeted messaging and an understanding of what different stakeholder groups need from you
Over 650 attendees in the last 3 years
CO-SPONSOR:
Enel
Maria Miglorato Head of CSR
SanofiAventis
Didier Tirolle Senior Director of CSR
MOL
Sandor Lendvai Senior Vice-President, Sustainable Development
Microsoft
Dan Bross Head of Communications
25+ handpicked expert corporate speakers 18 in-depth case studies, workshops and keynote presentations 13 European countries sending speakers
FACT!
ORGANISER:
Look inside to find out more about our unrivalled speaker roster, in-depth agenda and who youll meet p
200+ attendees (see below for breakdown) 25+ senior European speakers
(full list on back page)
19 interactive workshops 10+ hours of networking opportunities 1 choice of conference for you this year
OUR GUARANTEES TO YOU
EXCLUSIVELY CORPORATE FOCUS:
A conference agenda designed entirely for corporates, with an audience dominated by your corporate peers
London First off, we have a far more European set of speakers with experts travelling to are from mainland Europe, and from 13 different European countries. 58% of our speakers many we have Directors and Vice-Presidents from France, Spain, Hungary, Denmark and All this guarantees you not only a 360 other European nations contributing to the debate. more degree view of CR reporting and communications across the continent, but a far ly. varied set of views, opinions and best practice to previous Second, weve changed our agenda dramatically. We know as well as you that the with two presentations + Q&A format was getting tired. So weve made changes. Along and communicators, weve 4 in-depth case studies from award-winning CR reporters d and introduced an X-Factor-style judging panel, where leading reports are presente weve put together an then analysed by a group of report writers and analysts. Finally, interactive workshop on how to communicate with campaigners and NGOs featuring contributions from Greenpeace, the Marine Stewardship Council and The Forest Trust. attend. Thats an important part of your companys stakeholder dialogue completed if you in the Weve had over 600 attendees at our Reporting and Communications conferences track record, a better past and you wont find a conference on this topic with a stronger speaker list or a more advanced and relevant agenda anywhere else. If CR reporting and communications are part of your job role, you need to come and Hope to see you in London in November! join us.
AN INDEPENDENT FORUM:
Our agenda is the product of primary research, and is entirely independent. Were not here to sell you solutions/software/ services. Youll receive a well-balanced, innovative and informative briefing to enable you to make the best decisions for your business
SOLUTIONS:
Our speakers will teach you how theyve achieved results and got answers to your biggest problems
Got any questions? Email nick.johnson@ethicalcorp.com or call +44 (0)20 7375 7575
Fresh perspectives and practical advice on all the key reporting and communications issues of this year
?
1
Simple. There are four key points that set us apart from our competitors and guarantee you the most useful conference experience of the year:
More interaction and discussion with a revolutionised conference format:
Sitting through hours and hours of presentations before desperately trying to get your question asked in the 5 minute Q&A ending a session is a waste of time. So weve changed things. 50% of a session given over to Q&A as standard; shorter, more dynamic case studies drilling down into key issues; new formats like our X-Factor for Reports where 3 leading reports go in front of our panel of judges and our audience.
SENIORITY
n C-Suite: ....................9% n Head of Dept: ............9% n Vice-President:............4% n Manager: ..................37% n Director: ..................20% n Executive: ................21%
JOB TITLE
n CSR: ........................47% n Business Development, Partnerships: ..............5% n Sustainability: ..........24% n Communications, n Environment:..............4% Marketing and PR: ......19% n Citizenship: ................1%
LOCATION
n n n n UK:..........................53% Europe: ....................36% North America:............4% Other: ......................7%
ORGANISATION TYPE
n n n n n Corporate: ................54% NGO: ........................4% Vendor: ....................33% Government: ..............2% Other: ......................7%
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The event helped me to understand the current level of CR reporting understanding in Europe and the UK Zanar Zhakeyeva, Agip VERY IMPRESSED Excellent speakers with good, frank opinions cutting through the waffle. Much more practical than I expected. Kate Lloyd-Williams, IFC
Remember, if you book before the 23rd September you'll save 150 on your ticket!
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BREAKOUT SESSION 2
BREAKOUT SESSION 1
Check in with the GRI: What has changed that you need to know?
The debates about the relative merits of the GRI are over. They're fast becoming the accepted certification system and set of guidelines for corporate sustainability reporting. With that in mind, your company needs to know what they're planning, and how to ensure you stay on the right side of them. In their own "GRI: A Year in Review" document, the organisation highlight that they plan some big changes. First (and in their usual succinct way), that "by 2015, ALL large and medium size companies in OECD countries and large emerging economies should be required to report on their ESG performance, and if they do not do so, to explain why." It's a big and ambitious shift. There are changes afoot, and it pays for your company to know what they are - and more importantly, how they're going to affect you and your CR reporting. In this session, we'll hear from the horse's mouth, with speakers from the GRI sharing exclusive info on their plans. We'll also have two corporate practitioners present to lay out exactly how the proposed changes will affect you: Mind the gaps: How to comply to GRI demands whilst still telling your story A look into the future: Direct-from-source info on proposed updates and changes to GRI guidelines Benefits beyond disclosure: Can GRI reporting alone improve your CR performance
The Global Reporting Initiative, Nikki McKean-Wood, Head of Organisational Stakeholder Programme
Case Study: Why L'oreal Won Ethical Corp's "Innovative Reporting" Award
In this session, Award-winning CR reporter L'Oreal will take us into an in-depth expose of their CR reporting practice and strategy. Francis Quinn, Sustainability Director and chief architect of the report will share with delegates his approach to CR reporting - and how the beauty company approach this complex issue. We'll discuss why L'Oreal won the 'Innovative Reporting' award at this year's Ethical Corporation Awards - and what learnings you can take back to your own company from their experience. Moving forward, Quinn will look at how he believes CR reporting will evolve over the next year, and will give us an in-depth look at a topic he sees dominating the agenda - sustainanable consumption.
L'Oreal, Francis Quinn, Director of Sustainable Development
BREAKOUT SESSION 3
REPORT JUDGING
Reporting X Factor
At Ethical Corporation, we're very aware of the need to inject some life into what is often rather a staid and boring subject. CR Reporting. We're bringing a bit of Simon Cowell/Cheryl Cole glamour to Swiss Cottage with our Reporting "X Factor". In this innovative, dynamic and interactive new session, we'll bring together a panel of judges, and three hopeful CR reports. The reports will be briefly introduced by their authors, before we let the judging
Check the websites for updates to our agenda and speaker roster - www.ethicalcorp.com/reporting
Practical advice, interactive discussions and in-depth case studies - everything you need for a successful 2012!
All pulling the same way: ensure coherence and buy-in between internal departments and their own objectives
It's a microcosm of the role of the CR director - how to ensure the various departments and interest in your company pull together to deliver the information and data you need for a successful CR report. It's your daily role more broadly to engage other staff members and bring them on the company's sustainability journey. Engagement with the report is a crucial part of that, and it's a huge challenge. In this session we'll help you overcome that challenge: How do you get teams to disclose info to you that they don't need to disclose How do you engage depaertments for whom sustainability is clearly not a neccessity? How do you get support from colleagues to drive the CR reporting process throughout the company? How to get other departments to co-operate on data collection even if they're not legally forced to? How to incorporate other departments' points of view and show your colleagues the value of their input in your report
EDF Energy, Mark Bromley, Head of Internal Controls InterfaceFLOR, Ramon Arratia, European Sustainability Director
Verification: How to drive trust and transparency internally to start the assurance process in-house Stakeholder panels vs external assurance: which will deliver more value for your report?
Nestl, Hilary Parsons, Head of Corporate Social Responsibility Volkswagen, Dr Gerhard Praetorius, Head of Co-Ordination, CSR and Sustainability
Discover and mitigate against the risks of badlythought out social media engagement Understand best practice - tone and content must be specific to social channels. The same messages as in a press release won't work.
BREAKOUT SESSION 1
BREAKOUT SESSION 4
Investors and the markets what do they make of your report - and why?
Institutional investors like Aviva, Allianz, Dexi and COOP, who manage of $1.6tr in assets, recently asked the world's largest stock exchanges to shake up listing rules to force companies to improve sustainability reporting. That's a big statementcoming from mainstream banks. Join this session to find out exactly what they expect from your report - and how to give it to them. And get a 360 degree view - with insight from a company who has already proven successful in engaging key investors, ArcelorMittal: What do the financial markets make of your nonfinancial data? What language do investors respond best to on sustainability? How to engage mainstream - not SRI - investors in your report? Do investors really want to see your sustainability report integrated with your financial report?
Arcelor Mittal, Steve John, Head of CR Reporting AXA, Dr Raj Thamotheram, Senior Adviser, Responsible Investment
The advent of social media and two-way communications: how does it impact your CR communications?
Over the last year, the rise of social media has become impossible to ignore. Over 90% of companies responded to a recent survey saying they were using the new communications channel for at a minimum, marketing and communications. Social media has fundamentally changed how big companies interact with consumers and other stakeholders - and a deep change in how companies use this tool for CSR and sustainability messaging and communications is imminent - if not already here. There are huge opportunities to be had in terms of better engagement, and with the trend of CR reporting becoming less about an annual report and more about smaller, more targetted communications to smaller groups, it becomes a tremendous opportunity for the CR departments who know how to use it. Of course, blindly wading in with no clue as to the risks can end in tears - so a session on how best to use this new tool at your company seems wise. In this session, leaders in two-way communications generally, and social media more specifically, will share best practice with you: Work out how you can leverage social to engage with key stakeholders
BREAKOUT SESSION 2
Case Study: An in-depth look at the Co-Operative Groups approach to CR reporting and comms
The Co-Operative Group, Ruth Kennedy,Head of CR Reporting
Check the websites for updates to our agenda and speaker roster - www.ethicalcorp.com/reporting
Weve listened and made changes to the summit based on your feedback
TIGHTLY FOCUSED SPEAKERS: We know at previous events our speakers have not always stuck closely to the topic of their presentation. This year, theyve all been very tightly briefed, and will be pushed to stay on-topic because we know how important the topics weve selected are to you EVEN MORE ACTIVE PARTICIPATION: Youve told us you want to get more involved in
the Summit, so were making sure thats what happens! This years event has a new structure designed to increase your engagement and enable you to interact even more fully with our expert speakers
LESS POWERPOINT: Death by powerpoint isnt a nice way to go! Were ensuring theres no blood on our hands this year by banning all but the most essential slides IMPROVED MODERATION: Better moderators = better sessions. More robust debate, more questions from the audience, and better timekeeping. You can be sure our sessions will run more smoothly and efficiently than ever and our speakers wont be able to get away with just PR speak! INCREASED NETWORKING OPPORTUNITIES: Meeting people and forming relationships are fundamental parts of the Summit experience. Lunch breaks and coffee breaks often arent enough. So were introducing new session formats to give you more time to interact and get your address book as full as possible!
R E G I S T E R
Delegates who purchase a platinum pass get our best-selling report
N O W
15 16 November 2011, London
Early Bird
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> www.ethicalcorp.com/reports/csr
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CALL: Ethical Corporation +44 (0) 20 7375 7575. FAX: This form to+44 (0) 20 7375 7576. EMAIL: The registration team on register@ethicalcorp.com MAIL: This form to Ethical Corporation, 79 Fashion Street, London, E1 6PX, UK WEB: Go to www.ethicalcorp.com/xxx and submit your details for instant
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Cancellation Policy: Places are transferable without any charge. Cancellations after 2 September 2011 incur an administrative charge of 25%. If you cancel your registration after 16 September 2011 we will be obliged to charge the full fee. Please note you must notify Ethical Corporation in writing of a cancellation, or we will be obliged to charge the full fee. The organisers reserve the right to make changes to the programme without notice. For more details about prices please see terms & conditions on www.ethicalcorp.com/xxx
This event sold out last year and will do so again contact Oliver Bamford NOW on +44 (0)20 7375 7518 or email oliver.bamford@ethicalcorp.com
The most long-running and well-respected CR communications and reporting conference in Europe
A practical conference on
www.ethicalcorp.com/reporting
Debate, discussion and insight with a world-leading roster of reporting and communications practitioners - like AXA, L'Oreal, MOL, Sanofi-Aventis and more A renewed focus on CR reporting innovation from across Europe - not just the UK and Germany. Over 11 countries are sending speakers so far. More discussion, interaction and direction from you - with new conference formats like X-Factor style competitions and group work Networking time at the meeting place for CR/sustainability reporting and communications professionals - over 200 attendees are expected to attend. For a full list of last year's attendees, go here. Benchmark yourself against the best: 3 in-depth case studies with Award Winning CR reporters Co-Operative, InterfaceFLOR and LOreal
Have a look at all the European experts currently confirmed to contribute!
International Post Corporation, George Candon, Head of Communications Coloplast, JeppForese Haarsted, Head of Corporate Sanofi-Aventis, Didier Tirolle, Senior Director of CSR Responsibility The Co-Operative Group, Barry Clavin, Head of AstraZeneca, Judith Everett, Head of CA Strategy, EDF Energy, Mark Bromley, Head of Internal Ethical Policies and Sustainability Reporting Brand and Corporate Responsibility Controls Greenpeace UK, Andy Tait, Senior Campaign Sanofi-Aventis, Cressida Ward, Senior Director, CSR InterfaceFLOR, Ramon Arratia, European Advisor Communication Sustainability Director Marine Stewardship Council, Brendan May, MOL Group, Sandor Lendvai, Senior Vice-President, ArcelorMittal, Steve John, Head of CR Reporting former CEO - and former senior Exec at Weber Sustainable Development and HSE Shandwick AXA, Dr Raj Thamotheram, Senior Adviser, Microsoft, Dan Bross, Head of Communications Responsible Investment The Forest Trust, Scott Poynton, Executive Director Aviva, David Schofield, Group Head of Corporate Responsibility Nestl, Hilary Parsons, Head of Corporate Social Responsibility The Global Reporting Initiative, Nikki McKeanWood, Head of Organisational Stakeholder Programme Foundation for Social Change, Louise Guido, CEO Context Europe, Julia King, Managing Director Ethical Corporation, Toby Webb, Founder Business Respect, Mallen Baker, CEO
CO-SPONSOR:
ORGANISER:
Coca-Cola, Attila Yerlikaya, Corporate Affairs Director Volkswagen, Dr Gerhard Praetorius, Head of CoOrdination, CSR and Sustainability L'Oreal, Francis Quinn, Director of Sustainable Development Lego, Helle-Sofie Kaspersen, Vice-President of SAB Miller, Andy Wales, Head of Sustainable Development Enel, Maria Migliorato, Head of CSR and Relations Sustainability International Post Corporation, Jane Dyer, Director of Markets and Communication