SOCAP11 Program Book

FIREHOUSE
Design for Social Innovation
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FLEET ROOM
COWELL H E R B S T P A V I L I O N THEATER
Quiet Work Space Leveraging the New Media Currency INVESTOR Keynotes +
IMPACT FORUM
Money, Meaning & Impact
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Where the Passion Meets the Pitch
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People-PoweredCapital
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260 C Green 2.0: Sustaining People & Planet
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Polycentric Solutions: Local in the World FLEET ROOM
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Technology: Inclusive & Investable
SOCAP11 CONTENTS
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FORT MASON MAP WELCOME SOCAP INVESTMENTS ENTREPRENEURS CONNECTIONS TRACKS
SCHEDULE 30 DAY 1 34 DAY 2 38 DAY 3 SCHEDULE DETAILS 42 DAY 1 50 DAY 2 56 DAY 3

62 71 78 82 83 86 2
SOCAP 11 CONFERENCE GUIDE
SPEAKERS SPONSORS TEAM THANK YOU TRANSPARENCY SCHEDULE OVERVIEW
WELCOME TO SOCAP11
Weve got later stage companies in the room, established investment funds who are expanding, but there are more than 80 scholarshipped social entrepreneurs among you. Roughly one in four have been asked to tell their companies stories in our Entrepreneur Track called Where the Passion meets the Pitch. Meet them, listen to their stories. Look for ways you can help them. I especially challenge the longtime practitioners here to talk to someone with a raw startup. They dont know what you know, but they might know something new. They are also inspiring and I guarantee you will feel more hopeful and more energized after you talk to them. The gathering at SOCAP is about meeting the valuable stranger at new intersections. Meet the startups that are in the room. Think about ways to help them out. And then do it. This is about more than just having a dialogue between the established professionals and the startups with big ideas. Im suggesting that if the system is at risk, its time to make a lot of small bets on startups who are building a new system. The answer to a global problem is not a global solution, its polycentric solutions; lots of solutions in lots of places. People with those solutionsthings theyve figured out that work in a particular sector or regionare all around you. Get to know them. This is not just a game for accredited investors, for the rich. Putting your money together with what means something to you is not just an option for those with abundant monetary resources any more. The social capital market is becoming increasingly democratic. Weve gathered the most promising of the crowdfunding, capital platforms for change, the people-powered powerhouses like MicroPlace and Kiva, and promising startups like the Hoop Fund, where for $20 you can put your money where your mouth is. There is a glut of money that wants to have a positive social or environmental impact. There are plenty of untested heroic visionaries. But there is still a scarcity of social entrepreneurs who can build something beyond
themselves. The time has come for us, the leaders in this market, to place some bets on early stage startups so that those entrepreneurs who can launch enterprises that grow beyond themselves can emerge and rise up to create the changes our world needs. And the best among them will create the real investable businesses that are lower risk and higher return, the pipeline that all the fund investors in the room are hungry for. While we take action, we also need to keep what were doing in perspective and remember that were shifting paradigms here, were fundamentally changing the way the world works. We need to keep top of mind that the market at the intersection of money and meaning is more than an asset class. Its also the way that a global movement is taking action for good. The only way it will reach its potential is to keep meaning at the forefront. If the money takes over, we will have failed. The way we can have the highest impactthe most catalytic, game-changing, systemic impact, the way our lives can matter most, and be the most satisfyingis to keep the action unmistakably in the intersection between money and meaning, with both squarely at the table when we do our deals. The market at the intersection of money and meaning is not a force of nature. Its a tool. Our tool. And its powerful. Lets use it. Welcome to SOCAP11. Lets get things done. KEVIN D. JONES
SOCAP CONVENER
The world around us reminds me a lot of the first time we gathered here to convene the market at the intersection of money and meaning, in the fall of 2008. Lehman Brothers had just gone under and our financial system was at risk; debt had exploded and the markets were in free fall. We said then, there is a different market system arising, one that can be part of fixing the problem, not creating it. The outlook then was similar to what we are facing now, with the added risk of having to factor in the prospect of short-sighted and destructive actions by government making things worse or popular uprisings making governments seem weak and irrelevant. As traditional markets tremble due to deep dysfunction, as an old system decays before our eyes, were glad you are coming to join us to be part of creating whats next, here at the market at the intersection of money and meaning. With system risk all around us, its time to focus on supporting the social entrepreneurs who are creating a new, inclusive, and sustainable economy. The emphasis this year is two fold. The first is making sense of the social capital market, showing and sharing the systemic roadmaps that are emerging, and showing the variety of ways we can and are applying those approaches. The second emphasis is on seed funding, more about that later. There is institutional money in the room, family offices, foundations, strong, credible, public sector players here, like Elizabeth Littlefield of OPICa government agency
that actually has a plan and acts on it. There are the families of impact investment funds, and the emerging fund of funds. As Jed Emerson says, a global capital convergence for good is underway. SOCAPs mission is to help create social and economic power for the poor. And we help catalyze a for-profit market to make that happen. Our initial goal in creating SOCAP was to show that the market between giving and investing was real, that it was big and that it was growing. Weve accomplished that goal. This market is validated or is on its way there fast. Its easier to raise money than it was five years ago if you have a plan to use the market to make a faster and bigger game-changing impact. Now its time to take the next step. Lets get things done fast. Lets fund some risky, early stage startups. They will be higher risk, and they may be lower return. And its the thing we should do. Its time to put our money where our mouth is, time to make things happen. The troubles in the old system as it decays means its time to make sense of this market, find our own version of a plan, and take action. What does this action look like, exactly? Well, the really new thing were bringing you this year is an unprecedented gathering of vetted, early stage and beyond, potentially investable social enterprise startups who are using the market to alleviate poverty and create resilient systems. Weve picked some of the best startups whove made it through programs like the Unreasonable Institute, Echoing Green, and Slow Money. And we are giving them a place to tell their story at SOCAP11.
WELCOME
INVESTMENT AT SOCAP11
THE SOCAP11 MONEY + MEANING INVESTMENT CHALLENGE
Did you know? For over one million California residents, access to fresh produce is more than a 20-minute drive from their homes. In these food desert neighborhoods, higher rates of obesity, diabetes, heart disease, cancer and many other chronic illnesses are a fact of life. Thats why the California FreshWorks Fund was createdto increase access to healthy food in underserved communities, spur economic development that supports healthy communities, and inspire innovation in healthy food retailing. This unique fund represents a terrific opportunity for SOCAP11 attendees to demonstrate the possibilities of people-powered capitalenabling everyday investors to combine money with meaning to create transformational change.
Calvert Foundation and MicroPlace have partnered to make participation easy:
Rise to the challenge. Make a healthy difference. Invest today.

* Investment is made via a targeted Community Investment Note issued by Calvert Foundation & offered by MicroPlace, Inc., member FINRA/SIPC. Offers .5% interest and matures 7/15/2012. Investment is one of many offered on www.microplace.com, some with more attractive terms. Investments are not guaranteed and you could lose money. You should review the prospectus carefully before investing.
Go to www.microplace.com/freshworks & open a MicroPlace account Make an investment* Start as low as $20, or invest as much you like. Start earning a return
The challenge ends September 23rd, so dont wait to make your investment!
Our challenge? Raise $100,000 to support this innovative, transformational fund.
INVESTMENT AT SOCAP 11
What brings these people together? THE DESIRE TO GROW
1 ASHWINI NARAYANAN / General Manager Every time I encounter someone who is a MicroPlace investor, I meet what is the best in them: their humanity, generosity, and compassion.
A MOVEMENT THAT LETS EVERYONE INVEST FOR GOOD.

At MicroPlace, we dont accept a world where half the population is mired in poverty, where access to financial support and community services is just a wish. And were teaming up with smart investors to do something about it. Thats why were at SOCAPwe believe that change begins with the individual, and when individuals join together to form a movement, that change becomes truly transformational. Were building a community of impact investors who want their money to do good not just for them, but for those in need as well. People who want to do more than just invest, who want to be invested. In change. In opportunity. In making a difference. We cant wait to welcome you to this growing community. 7
2 DANA SCHMIDT / Compliance Impact investing allows me to apply my education and skills in traditional finance to causes that matter to meSitting in a yurt in Kyrgyzstan listening to borrowers explain how microfinance helped them rebuild their lives after the fall of the Soviet Union- thats why I come to work every day!. 3 GILES CASSELS / Marketing MicroPlace gives me the opportunity to directly address the economic and social inequality I first observed as a child, picking oranges alongside migrant workers in my familys Florida citrus groves. 4 MEGAN FIELDING / Business Development I do what I do because somewhere along the line, I realized it was what I was meant to do: connect humanity and create means for positive change. 5 SUGANDHA PARTHASARATHY / Product Development When I made my first investment, and then when I joined MicroPlace, I realized my aspiration to make a direct impact in alleviating poverty through my job. 6 FLAVIA ROMERO / Social Media MicroPlace was the first organization I encountered bold enough to believe individuals could change the world by fusing their passionate will to end poverty with the efficiency found in investments.
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7 RON KIKER / Community Engagement MicroPlace is a rewarding opportunity for me to share my personal passion for investing with others, and to be part of a dedicated community of investors who want their money to have meaning.
BRINGING PEOPLE TOGETHER TO MAKE CHANGE
ENTREPRENEURS AT SOCAP11
NAME
ORGANIZATION
WEBSITE
COUNTRY
Shereef Bishay # Daniel Blake Bijal Brahmbhatt Khalida Brohi Latricia Buckner Boris Bulayev *
BetterMeans EcoScraps Mahila Housing SEWA Trust Participatory Development Initiatives IMPACT St. Louis Educate! DayOne Response Rise Solar House Kombucha Catchafire Barefoot Power Solidarium Akilah Institute for Women, Rwanda Hoop Fund Mobile Metrix QUETSOL One Earth Designs Roseicollis Technologies Zambikes Think Impact Company Vipani LaborVoices OptiOpia, Inc. Bags for Bliss Waste Capital Partners Senda Athletics Nuru Enervy Pvt Ltd Waste To Watts Mandela Foods Cooperative Tegu
bettermeans.com ecoscraps.net sewahousing.org pdi.org.pk impactstl.org experienceeducate.org www.dayoneresponse.com risesolar.com housekombucha.com catchafire.org barefootpower.com solidarium.com.br akilahinstitute.org hoopfund.com mobilemetrix.org quetsol.com oneearthdesigns.org n/a zambikesint.com thinkimpact.org vipani.org laborvoices.com optiopia.com bagsforbliss.org wastecapitalpartners.com sendaathletics.com nurulight.com waste2watts.org mandelafoods.com tegu.com
US North America India Pakistan US Uganda US Sub-Saharan Africa US US Australia Brazil Rwanda US Brazil Spain China Sub-Saharan Africa Zambia Sub-Saharan Africa Kenya US South Asia Pakistan India US Rwanda Central America & Caribbean US US
ENTREPRENEURS AT SOCAP 11
SOCAP is proud to announce it has given scholarships to more than 80 individuals from more than 20 countries coming to share their solutions at this years gathering. SOCAP would like to thank the following people and organizations for their contributions to the Entrepreneurs Fund. Generous contributions from sponsors and supporters make this effort possible each year.
Richard Hall, Intel Corporation George Scharffenberger, UC Berkeley Bernadette Maya Chorengel, Elevar Equity Ross Baird, Village Capital In addition, SOCAP would like to thank University Impact Fund, Lewis Hower and Patrick Mullen, for their coordination of the selection and communication with this inspiring group of individuals.
Amy Cagle +* Jon Casto # Rana Chang Rachael Chong Stewart Craine * Tiago Dalvi *+ Elizabeth Dearborn Davis Patrick Donohue #+ Melanie Edwards Juan Fermn Rodrguez + Scot Frank * Eden Full Viera Funjika * Saul Garlick * Thomas George Kohl S. Gill # David Grosof Saba Gul * Parag Gupta Santiago Halty * Sameer Hajee Christopher Hamman Dana Harvey + William Haughey +*
# Denotes a scholarship for being a part of Hub Ventures;
Denotes participation in the Innovation Showcase;
+ Denotes that this entrepreneur will be participating in the Entrepreneur Pitch Sessions.
NAME ORGANIZATION WEBSITE COUNTRY
Firas Ahmad Brahm Ahmadi + Femi Akinde * Dan Ancona # Konrad App * Jason Aramburu
Emergence BioEnergy Inc. Peoples Community Market Slim Trader DemDash Stima Systems
emergencebioenergy.com marinsunfarms.com slimtrader.com demdash.us stimasystems.com re-char.com zamzee.com saner.gy drivebuv.org
Bangladesh US Kenya US Kenya Sub-Saharan Africa US Kenya Ghana
re:char Zamzee Sanergy Institute for Affordable Transportation
Jonathan Attwood # David Auerbach + Will Austin *
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NAME
ORGANIZATION
WEBSITE
COUNTRY
NAME
ORGANIZATION
WEBSITE
COUNTRY
Claire Herminjard + Sandra Hirschberg Myshkin Ingawale Alla Jezmir + Elizabeth Johansen Remi Kanji Emily Kerr + David Ketchum Ben Knelman Cynthia Koenig * Kalsoom Lakhani Toan Lam Jihye Lee Nandu Madhava Gaurav Manchanda Toni Maraviglia Jen Medbery + Chris Melanon # Colin Mutchler #+* Lloyd Nimetz # Mohamed Ali Niang *+ Ari Olmos # Maria Pacheco + Pamela Bandyopadhyay Pavkov * Catlin Powers * Maria Rodriguez * Daniel Rosen * Ben Sandzer-Bell *+ David Schafran *+ Elizabeth Scharpf
Mindful Meats Green Breakfast Club
mindfulmeats.com greenbreakfastclub.com biosense.in egg-energy.com designthatmatters.org
US US India Tanzania East Asia & Pacific North America US US US India Pakistan US South Korea India Liberia Kenya US US US US Mali US Guatemala South Asia China Guatemala US Haiti & Nicaragua US Rwanda
Rob Schuham * Sameer Segal Rustam Sengupta Gbenga Sesan Aniruddha Sharma Ujala Shanker Manoj Sinha J. Greg Spencer Anoj Viswanathan Stig Westling + Jamie Yang Anna Young Moshe Zilversmit #
Common Colaboration Challenge Artoo IT Solutions Pvt Ltd Boond Paradigm Initiative Nigeria Carbon Clean Solutions Stitches Husk Power Systems The Paradigm Project Milaap.org Skip to Renew EGG-energy Green Channel Evolving Technologies
common.is artoo.in boond.net pinigeria.org carboncleansolutions.co.in thestitches.info huskpowersystems.com theparadigmproject.org milaap.org skiptorenew.com egg-energy.com rvmchina.com.cn evolvingtechnologies.org
US India India Nigeria India India India East Africa India US Tanzania China US
Biosense Technologies EGG-energy Design that Matters
Social Asset Measurements (SAM) socialassets.org Liga Masiva ligamasiva.com missionresource.org n/a wellowater.com invest2innovate.com goinspirego.com orgyori.com mdhil.com onedegreesolar.com mprep.co.ke kickboardforteachers.com spyglassbio.com loudsauce.com rippleq.com malotraders.com nextdrop.org kiejdelosbosques.com inspiremedical.org oneearthdesigns.org byoearth.com solarmosaic.com co2bambu.com eyenetra.com SHEinnovates.com
Mission Resource International Juntos Finanzas Wello Invest2Innovate (i2i) Go Inspire Go Organization Yori mDhil One Degree Solar M-Prep (and Bridge Beyond) Drop the Chalk Spyglass LoudSauce RippleQ Malo Traders LLC NextDrop Kiej do los Bosques Inspire Medical One Earth Designs Byoearth Solar Mosaic CO2 Bambu Netra Sustainable Health Enterprises (SHE)
PLEASE WELCOME THE NEXT GENERATION!

We are thrilled to have in our midst youth from Juma Ventures, an innovative and award-winning youth development program that combines employment in social enterprises, college preparation and asset building within a highly integrated case management framework. Jumas overall goal is to provide a support system for underserved youth to help them earn a four-year college degree.
In 1993, Juma Ventures (www.juma.org) became the first nonprofit organization to own and operate a commercial franchisea single Ben & Jerrys Ice Cream Shop that provided a handful of jobs to homeless youth in San Francisco. Since then, Juma has grown from a job-training and placement program serving 25 youth to a nationally-recognized youth development organization operating seven social enterprises in three cities. Juma has employed more than 2,800 young people who have earned $3 million in wages and saved more than $2 million for higher education. Juma has received numerous awards for its work including the National Youth Employment Coalitions PEPNet Award and a Community Achievement Award as the national organization of the year from the Social Enterprise Alliance. In 2011, Juma secured a multi-year, multi-million dollar commitment from BlackRock to scale its financial capability program into New York City.
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ENTREPRENEURS AT SOCAP 11
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What brings these companies together? THEY EACH ARE OFFERING
SOMETHING NEW AND IMPORTANT TO BUILD A BETTER WORLD.

SOCAP11 is pleased to present the Innovation Showcase, powered by Halloran Philanthropies. Halloran Philanthropies recognizes social entrepreneurs as powerful catalysts for social change who create innovative business ventures serving the community. Halloran Philanthropies applauds the many social entrepreneurs who advance business solutions that focus on poverty alleviation through income generation, education, housing and health. We salute the outstanding leaders of incubator and accelerator organizations who are in the business of identifying, supporting and funding emerging social entrepreneurs and their transformative ideas for social change. The Innovation Showcase, with inspiring entrepreneurs from all over the world, will be exhibiting their ventures and products to the SOCAP community throughout the entire conference but but there will be a party celebrating it the evening of September 8. 6 7
1 WELLO / www.wellowater.com The WaterWheel was designed to alleviate the problems associated with lack of easy access to water. Its smart design makes it possible to collect 25 gallons of water- five times the amount possible using traditional methods - in less time and much more easily.
2 BIOSENSE / www.biosense.in ToucHb solves the problem of undiagnosed anemia and enables effective treatment monitoring, by providing prick-free, point-of-care testing for anemia with a novel non-invasive, hand-held, mobile based technology. 3 re:char / www.re-char.com With the Rutuba kiln, farmers can produce up to 5 tons of biochar in one year from commonly available agricultural waste. Biochar can be burned in existing stoves as a substitute for wood charcoal (the leading cause of deforestation). Biochar can also be used as a potent soil amendment, improving nutrients, water retention and crop yield. 4 SOLIDARIUM / www.solidarium.com.br The Solidarium Duffel Bag is a re-use product made out out of Upcycled Seat Cushions and Upcycled Seat Belts from the Automobil industry FIAT. Design by: NDesign for Solidarium. 5 B.U.V. GHANA / www.buvghana.com The Basic Utility Vehicle is a vehicle for change. This affordable, low-maintenance vehicle meets the challenging rural transport requirements of developing nations, creates economically sustainable transportation, lowers transport costs, stimulates economic activity, and increases rural access to social services. 6 DAYONE RESPONSE / www.DayOneResponse.com DayOne Response is addressing the global need for emergency drinking water through the DayOne Waterbag. The low cost, compact size, and ease-of-use make the Waterbag suitable for distribution on a massive scale. The Waterbag enables relief operations to provide decentralized water supply to more people, more rapidly, and requires fewer personnel.
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7 SENDA ATHLETICS / www.SendaAthletics.com Senda is a Fair Trade Soccer company that makes authentic and durable soccer balls and equipment, with designs and styles inspired by players from around the world. Fair Trade certification involves independent auditing of factories, to ensure that workers are paid fair wages for their labor, and enjoy proper working conditions.
CONNECTIONS AT SOCAP11
The Pop-up Hub at SOCAP11 is just a taste of the dynamic work environment that the Hub creates daily in 25 cities around the world, and it features:
Personalize your own schedule
For web and mobile access: socap11.pathable.com

4 NAVIGATING the Conference Grounds
Designated meeting space and dynamic mediums for brainstorming and idea creation Hot desks for checking your email and getting work done Professionally hosted environment with Hub Hosts available to help you meet your various needs at SOCAP11
Hub Hosts can help you parse the dense program content to find the place you need to be and when you need to be there. If you need help sorting through conference details visit the Hub Pop-up in Festival Pavilion or ask the volunteer stationed at the Information Desk in front of either Festival or Herbst Pavilions.
Hub Hosts are specifically trained to assist you in ways:

1 TRANSLATING Jargon and Language
Whether you are struggling to understand insider lingo or looking for help translating a specific phrase to your
LEARNING COMMUNITIES
Another exciting way of navigating the event is by joining one of the learning communities that have emerged around SOCAP11. Great partners like Foundation Source and Criterion Ventures are helping specific communities find their way through all of the great content at SOCAP!
SOCAP11 BRINGS PEOPLE TOGETHER

SOCAP is a place to meet unlikely allies. A Wall Street banker meets a corner store baker; rural agricultural technologists meet international development policymakers. Its the power of connection and the ability to meet the valuable stranger in the room that makes SOCAP so interesting and rich. With a number of meaningful platforms to find others who may overlap with your effortsand hopefully some unexpected collaborators that you might miss at first glance SOCAP11 provides the tools you need to help you locate existing partners and expose yourself to new friends with new ideas.
language, Hub Hosts will be able to assist you or point you in the right direction. Dont be shy: ask a Host to help explain any terms that are unfamiliar to you.
2 CONNECTING with the Online Networking Platform
SOCAP11 is a place to meet your next partner, project, investor, collaborator, or friend in the social capital market, and this year we present an online networking platform that provides you the opportunity to do the following:
A UNIQUE SOCAP EXPERIENCE FOR PRIVATE FOUNDATIONS
Search your fellow attendees by name, organization, location, tags View your Twitter and LinkedIn contacts in attendance Start conversations on topics of interest View relevant news feeds Connect with fellow attendees through direct messaging Find attendees with interests similar to yours Ask questions beforehand and get in online conversations with moderators and panelists.
Making More Foundations Great Foundations
Are you a private foundation trying to navigate the vast world of Social Capital Markets? Join your peers in a curated conference experience guided by Foundation Source Philanthropic Directors Sharon Schneider and Berit Ashla.
VOLUNTEERS
This year we welcome more than 60 volunteers who will act as your guides to the gathering. These individuals are not your average volunteers. Inquisitive grad students and career changers, inspiring entrepreneurs, and knowledgeable social enterprise staffthese individuals are people that youll come in contact with for years after the conference is over. Spot them with their blue t-shirts with the SOCAP meaning heart and feel free to ask them logistics and schedule questions. Theyll be happy to help!
POP-UP HUB
The Hub is a local and global habitat for social innovators to collaborate, access market opportunities and capital, build community, scale ideas, and connect with a global network of 5000 Hub members. This year 16 Hub Ventures entrepreneurs are represented at SOCAP11. Your visit to San Francisco isnt complete without a visit to Hub SoMa, located conveniently at 901 Mission in the historic San Francisco Chronicle building near the Powell Street BART station. Return your conference badge to the Pop-up Hub at the end of the conference for a free 1-day pass to Hub SoMa or Hub Berkeley.
Connect with like-minded philanthropists before, during and after the conference to optimize your learning experience Dont just hear experts from the stageget introduced to key contacts and start building your network in the social capital space Ask questions, exchange thoughts and share insights in a comfortable environment with other private foundations to shape your overall philanthropic strategy moving forward
For web and mobile access: socap11.pathable.com

3 EXPLORING the Conference Agenda
With more than 40 panels and 250 panelists at SOCAP11, you are bound to discover the right content for you. Our online attendee network enables you to:
View sessions by day, track, and panelist View panelist profiles
There is no charge to be part of this unique learning
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CONNECTIONS AT SOCAP 11
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community. To join us, RSVP to Berit Ashla at bashla@foundationsource.com or Sharon Schneider at sschneider@foundationsource.com.
SOCAP attendees. These montages will be seen in real time on our website, Facebook and Twitter. Well choose some of the most inspirational quotes for main stage vignettes. Want to get your voice out to your peers? Find one of the VYou booths located in both Festival and http://www.facebook.com/socialcapitalmarkets
CRITERION VENTURES JOINS CHURCH FOLKS WHO WANT TO CONNECT AT SOCAP11
Herbst Pavilions and record away!
http://linkd.in/SOCAP11
SOCAP11 DAILY UPDATES

SOCAP11 will include scores of exciting announcements and we dont want you to miss any of the big news. Each capital market, to better understand what philanthropy and impact investing can learn from each other to build better markets for good. Liquidnet is helping to map efforts towards this convergence through the Spectrum of Markets map, a large visual display of the social capital landscape located in the main Festival Pavilion at Fort Mason. With Liquidnet Cartographers as your guides, youll be able to learn more about where you fit and even place yourself on the map! In addition, Liquidnet is focusing special efforts towards philanthropy and its importance in the spectrum of markets. If youre particularly interested in how philanthropy intersects with impact investing, in the conference schedule youll find specific sessions marked Philanthropy: Presented by Liquidnet. @SOCAPMarkets and #SOCAP hashtag have become major sources for news in the social capital market space. Make sure to follow them so you dont miss a beat! #SOCAP11 Track Hashtags (use in conjunction with #SOCAP11): day, our attendees will be able to receive a daily update with each new deal, the major events of the day, and a round-up of the sessions via blog, Twitter, and video.
SOCAP11 LIVESTREAM
All Cowell Theatre sessions will be streamed live from SOCAP11 and archived after the event. If you miss a Cowell session, want to watch again, or even to suggest it to someone not in attendance at SOCAP11, we will have made these available for you on our website. View livestream here: socialcapitalmarkets.net/ socap11-livestream/
What happens when money meets meaning? This same question, which has driven increasingly large and diverse groups of people to SOCAP conferences for the past three years has also animated conversations in church basements and Sunday school classes for generations. To help connect these two conversations Criterion Ventures is partnering with SOCAP11 to create a curated SOCAP process for individuals coming from a church background. Criterion has ten years of experience working with church and the social capital marketplace, and has begun to form a broader community around its focused initiative, Church as an Economic Being. People from Criterion are acting as docents for a group of fellow travelers, bringing knowledge of the event and relationships with its leaders to provide an experience that facilitates community, perspective and time for reflection. If you are intrigued, want to join, or would like more information you can email martinez@criterionventures. com or stop at the Information desk at the front of either Herbst or Festival Pavilions and ask how to connect with the Criterion Group.
CONNECT WITH SOCAP11 SOCIAL MEDIA

Social media can be used as an online extension of the conversation, as well as a reporting mechanism for the thousands who will be following SOCAP11 online. Help us share learnings, thoughts, ideas, and questions from SOCAP11 by utilizing social media. Here are a few ways:
CONFERENCE CURRENTS: CURRENCIES THAT MAKE THE VALUE AT SOCAP11 VISIBLE
Why Conference Currents? While a conference acts as a marketplace of ideas, deep value resides in the connections, idea development, insights, innovation, and projects you encounter. This value often disappears after we leave the event because we dont make it more tangible than a stack of business cards that quickly lose their context. Conference Currents provides tracking and coherence for these intangible value streams, enabling you to maximize the real wealth of the conference experience, even after you go back home.
HOW IT WORKS: Conference
WANT TO BE ON THE MAIN STAGE AT SOCAP11?

We are partnering with VYou to capture the spirit of SOCAP. VYou is helping us create video montages of
THE SPECTRUM OF MARKETS PRESENTED BY LIQUIDNET / http://www.liquidnet.com
Many have recognized a Coming Capital Convergence in which effective and efficient capital allocation will help achieve shared social goals. Liquidnet is partnering with SOCAP to examine the full spectrum of the social
Design for Social Innovation / #d4si Technology: Inclusive & Investable / #tech Polycentric Solutions: Local in the World / #local Green 2.0: Sustaining People & Planet / #green People-Powered Capital / #PPC Money, Meaning & Impact / #MM! Art at SOCAP / #art Leveraging the New Media Currency / #media Entrepreneurs: Where the Passion meets the Pitch / #pitch Wild Card track / #wild
Currents brings attention to the
ideas and innovators that attract attendees. It uses simple score-cards to track participants, their ideas, and ratings of those ideas based on innovation, impact, and feasibility. Participants who get the best feedback and attract the
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most attention will be featured on the SOCAP website following the conference. These are the people we know you want to hear more from! Everyone using Conference Currents also gets a transcript of their connections and ratings which are linked to their profile on Pathable (our online community platform) for easy follow up post-conference. Play with us! This is a pilot; Conference Currents launches at the next SOCAP. The Conference Currents table will be in Festival Pavillion, where experts and volunteers can show you how how fun and engaging it is to use currencies to track, measure, and collectively create deeper and more lasting value in our coming together. Learn more at ConferenceCurrents.com soundscapes and questions leading people into profound and compelling explorations of how we source, relate to, and measure ourselves and our actions in this infinitely and delicately complex web of interconnected biological systems we call our world. The purpose of this work is to clarify and pave new ways forward toward a vibrant, just and sustainable human presence on the planet. Self Worth debuted at the Burning Man Festival in 2008 as Self -Evidence.
FLUX1 BY SKIP CULLEN
large (14 x 9) which along with the history of abstract expressionism is a reference to the macho and manhood in contemporary culture.
SOLAR LIGHT INSTALLATION BY NOKERO
OPEN SPACE
Every year SOCAPs third day has been structured as an unconference, using a process called Open Space. Participants have loved it, many leave saying that these sessions were the place where they learned the most. In Open Space, participants propose topics for sessions. People interested in those topics attend those sessions. The process is only marginally more complicated than that, and it leads to great discussions, chance meetings that might not have occurred and more. This year were mixing the Open Space into the conference itself. At the opening plenary, well explain how the Open Space will work. Then twice a day well self-organize, giving us time to dive more deeply, together, into issues that matter to us. Then well head back to the regular sessions and learn more. We invite you and all our attendees to host your own session to address issues that arise on the spot, continue conversations that are left unfinished, frame issues in a
http://www.nokero.com/ Nokero (short for No Kerosene) is a fairly new, for-profit venture that designs solar technology solutions for poor, rural, off-grid communities across the developing world.
ART AND EXPRESSION SPACE

Enhancing the overall SOCAP11 experienceby both curating art exhibits and providing ways for attendees themselves to draw, paint, sculpt, or create a physical modelwe are leveraging art and kinesthetic modeling to layer learning and sharing, and create conditions for epiphanies. By providing full-spectrum learning experiences through the visual arts and the Show Me Stations, can we increase the likelihood that SOCAP11 participants will learn deeply and collaborate on emerging thought? Lets find out together.
SHOW ME STATIONS
skipcullen19@gmail.com This large piece attempts to literally and visually map the causes of the 2008 recession. It is an attempt to understand the complexity of the financial system, its interrelated parts, and how recessions occur. I enjoy the audacity of knowing that the act of mapping it is futile but is done anyway. Everyone can relate to being a part of a larger system out of their control, says the artist. This imagery is also juxtaposed against explosions, weather patterns, and abstract expressionist references. The painting is also quite All of the above exhibited pieces are available for purchase directly from the artists. The Art and Expression Space at SOCAP11 was curated by Maura Dilley. Maura offers leadership development services for social innovation. She specializes in designing tools and environments for collaboration within the sustainability community. Maura works with her hands and face-to-face. She believes in the transformative power of humor, creativity and self-organization. If you spend a day with Maura, expect to think, move, draw, speak, listen and laugh. Maura holds a bachelors degree in International Relations and a masters of science in Strategic Leadership towards Sustainability. She lives in San Francisco, CA.
THANK YOU TO INTERSECTION FOR THE ARTS
different way than a SOCAP11 session did, and talk about the things that matter most to you. If you have a topic that you want to propose, our facilitatorJerry Michalskiwill set the stage for introducing ideas during our marketplace session on Wednesday afternoon. Friday afternoon, even during tear-down of the conference, we are hoping that people will hang around and continue to participate in self-organized conversations. This after party will be hosted by the Pop-up Hub staff. SF Off the Grid and nearly 30 of their popular food trucks will be at Ft. Mason for people to purchase food and drink, and perhaps even provide a little music for listening and dancing enjoyment. About our facilitator Jerry Michalski is the founder of REX, the Relationship Economy eXpedition, a private, collaborative inquiry into the next economy. More broadly, he is a pattern finder, lateral thinker, Gladwellian connector, facilitator and explorer of the interactions between technology, society and business.
Show Me Stations are portalsdesigned by Maura Dilley through which people can pull ideas into the physical world. They provide a relief point for fatigued verbal descriptions that need density and shape to be understood, shared, and enhanced. Attendees are encouraged to use these kiosks (which deliver creative materials such as clay, paper, glue, markers, pipe cleaners, and gizmos) to prototype, model, and create illustrative examples of their ideas.
SELF WORTH BY JONATHAN WEISBLATT
www.oneselfportrait.com Self Worth is a carefully sculpted environment at the geographical center of SOCAP11 in which the participant can find peace and space for reflection, centering and contextual renewal. The work is composed of serene signposts,
Thanks to our partner, Intersection for the Arts, for helping to bring art into the market at the intersection of money and meaning. www.theintersection.org
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What brings these people together? THEY HAVE THE KNOW-HOW TO DEVELOP
1 REBECCA PETZEL / People-Powered Capital track Rebecca has managed crowdsourcing initiatives for big corporations and small startups. Dedicated to empowering our collective intelligence, shes worked in online communities for three years. 2 LIZ KRUEGER / Green 2.0 track Liz is a mid-career professional and student of sustainability working on her own career transition to Green 2.0. She has a passion for solutions that are restorative for people and planet. 3 BEN THORNLEY / Money, Meaning & Impact track Ben is Director of InSight, the thought leadership practice at Pacific Community Ventures. He is excited to link the many worlds that comprise social capital and impact investing. 3 4 FIONA HOVENDEN / Polycentric Solutions: Local in the World track Fiona has spent 20 years researching how we change to navigate crisis and embrace possibility. Her Collective Invention consultancy uses holistic diagnostics, theater, futures thinking, and scenario development to enable clients to explore future options. 5 SARAH BROOKS / Design for Social Innovation track Sarah focuses on designing products and services including peer-to-peer open open collaboration that support emergent community. She is Director of Social Innovation at Hot Studio. 6 JESSICA MARGOLIN / Technology: Inclusive & Investible track Jessica is an impact investment analyst. She loves the transformative potential of technology and data.
CONTENT THAT WILL EDUCATE AND MOTIVATE

from Green 2.0 to crowdfunding, from Impact Investing to the thinkers and the doers who are making a difference.
SOCAPs track leads are on the cutting edge of where the conversation in the market is going in each of their sectors; design for social innovation, they have gathered the speakers who have the most to say and the greatest results to show; 6
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TRACKS AT SOCAP11
DESIGN FOR SOCIAL INNOVATION

The most effective social innovations are the result of careful design within a cultural context. Thats a skill that can be learned. Explore tools and stories related to system, service, product and business design. Follow the sequence of a design process through the phases of research, synthesis, concept development, prototyping, iteration and funding; Dive into tools and stories related to system, service, product and business design; and participate in case study presentations, discussions and hands-on activities to help you apply design methodology to your projects.
Our goal for SOCAP has always been to build and inspire a community to come together, share their stories and expertise, and help create the partnerships, investments, and donations that get important things done. This year, we are asking big questions and hearing bold answers. What are new technologies helping to change the way we create impact? How are we strategically looking at systems to design for more effective initiatives? How are our on-line lives changing our off-line actions? What is the interplay of public and private sectors in the wake of turbulent times in governments around the world? Where are local solutions
creating templates for global problems? How have we moved past doing no harm into infusing good into supply chains? How is media making a difference in spreading the message of social action? Above all else, how are weas a communitymaking sure that social entrepreneurs are getting in front of the right partners to realize the true potential of their enterprises? We have the questions. We believe we all have the answers. Thank you for joining us on this journey.
Curated by Sarah Brooks, Hot Studio Assisted by Christina Tran, AC4D My name is Sarah Brooks, and Im the Director of Social Innovation at Hot Studio and founder of Networked Culture, a design strategy consultancy. At Hot Studio, we are a team of designers and engineers who work with social entrepreneurs, business leaders, innovative organizations and emerging companies to help amplify their impact. Since 2000 my work has focused on designing products and services that support emergent community. This has included peer-to-peer open collaboration, the creation of value networks, and the use of rich media to spark debate and share ideas. Im excited to be curating the Design for Social Innovation track at SOCAP 11. I hope to see you there.
LEVERAGING THE NEW MEDIA CURRENCY

Modern media is no longer simply the newest, shiniest vehicle to disseminate information: its become the way we measure and express who we are and the meaning of our lives. Technological advances continue to connect us at a scale previously unfathomed, transforming mass communication into mass participation. Join us as we explore new models in the wake of this shift and address the shrinking gap between social and financial capital. Curated by Jeff Leifer, Circadian Media Lab Transformative change begins with a shift towards harmonizing our business and life goals. At Circadian Media Lab, we are committed to bringing about this meaningful change in culture through authentic engagement. From engineering digital media to sharing transformational stories, CML is stretching towards this horizon. I was proud to be among the earliest voices advocating socially responsible finance and still consider that a driving force in my life. Ive had the privilege of working at the intersection of media, finance and technology for more than three decades and Im still learning how to frame the big questions facing social capital today.
TECHNOLOGY: INCLUSIVE AND INVESTIBLE

Many challenges face the world, and some situations are getting worse so rapidly that viable solutions seem daunting. In this track we explore (1) how technology can be used to bring about systemic change, quickly, as well as (2) tools to help investors make sense of this evolving landscape. Curated by Jessica Margolin Assisted by Avary Kent, HIP Investor Im Jessica Margolin. For over two decades, Ive been intrigued by the way different sectors of our economy fit together. How is the home related to the community and the workplace? How do for-profits and non-profits complement each other? If someone has a bad day at work, does that affect the efficacy of the school system? If we created a person-centric model of the economy (like a carbon cycle or a water cycle) how might that inform the way we think and feel about our lives?
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All these different sets of information interact. As a social entrepreneur, Ive seen the potential of building products around access to information and technology. As an impact investment analyst, I enjoy the scale.
Our shared interest in a sustainable, equitable economic future is at stake. How can we help you, and you help us, to make capital social by nature? Curated by Ben Thornley, InSight Assisted by Meredith Willa, Pacific Community Ventures Im Ben Thornley, Director of InSight, the thought leadership practice at Pacific Community Ventures a growth equity manager deploying $60 million to high-potential companies in underserved communities in the US. My work includes building a global network of researchers, investors and public officials focused on the critical role of government in growing impact investing, supported by The Rockefeller Foundation, and consulting to the largest pension fund in the US, CalPERS, on the social impacts of the over $17 billion it invests in California. I am excited to use this track as an opportunity to link the many worlds that comprise social capital and impact investing markets in the US and to highlight the collaborative ideas and experiences from which we all can benefit.
PEOPLE-POWERED CAPITAL
Sponsored by MicroPlace Within this track, we investigate how on-line and off-line democratizing trends are disrupting the capital markets. With platforms like IndieGoGo, MicroPlace, and Kiva, an individual can invest as little as $20 to make a change in the world. Together, all of us can make a bigger difference than just the rich and philanthropic few. Join us to explore ways entrepreneurs are giving us tools that use our individual and collective power to make an impact through crowdfunding and collaborative, shareable commerce. Curated by Rebecca Petzel, Groupaya Assisted by Avary Kent, HIP Investor Im Rebecca Petzel and I work with Groupaya: a new kind of consultancy where we empower groups of people to realize their collective intelligence and maximize collective impact. Since 2008 Ive been studying how online, collaborative communities are out-performing and supplanting our old institutional paradigms in efforts to save the world. Ive helped set up and manage new crowdsourcing communities, and worked with large corporations to help them move past old institutional models towards open, collaborative working styles. My work is all about creating people-powered mindsets, and no where is this more needed than in the capital markets. Im excited to explore the future of People-Powered Capital and how we can create a movement to take impact investing to the next level, together.
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD

The way to solve a global problem is not with a centralized, global solution; its with polycentric, local solutions everywhere they are needed; urban and rural, unique but replicable. We will be exploring the multiple centers of action that must be aligned for local communities to (re)generate themselves as thrivable, livable places. We will look at systems of food, housing, and capital flows, as well as ways in which we build resilience in ourselves and our communities. We will also look at the ways in which by local action can create sustainable communities built on mutually accountable, interactive systems. We will also use living case studies, and the Eco-cities framework, to ground each discussion with interactive mini solution sessions. Lets bridge the divide between the developing and developed world, and learn from one another. Curated by Fiona Hovenden Im Fiona Hovenden, curator of the track Polycentric Solutions: Local in the World. Im an ethnographer by trade and inclination. I have spent the last twenty years researching and documenting how individuals, groups, and organizations change to navigate crisis and embrace possibility. With Erika Gregory I cofounded the social innovation consultancy Collective Invention, Inc. We use holistic diagnostics, theater, futures thinking, and research-based persona and scenario development to create immersive experiences that enable our clients to explore future options, and develop a forward-acting resilience.
MONEY, MEANING, & IMPACT

Discover social entrepreneurs who can and are changing the world, and those who support them investors, foundations, and government particularly here in the United States. Focus on connecting the best business and project ideas to innovative capital solutions, providing a mix of risk, return and impact opportunities. Imagine new rules of the game that solidify the most effective models of social change through policy reform. Celebrate a new vision for mainstream financial markets and ask the largest, most influential private and public institutions to take note.
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GREEN 2.0: SUSTAINING PEOPLE & PLANET

Green 2.0 fully integrates people and planet into the whole solution. Green 2.0 business products and services are good throughout their entire life cycle, and good for employeesfor the people who mine the raw materials that wind up in the products, and for all those local ecosystems and community stakeholders along the way. Green 2.0 conservation solutions create ways for ecosystems and humans to thrive together, not just in our separate quarters. Planet-focused investors are learning that they need poor people in the developing world as allies. And poverty-focused investors find new, greenfocused investors who want to co-invest with them. Learn where opportunity is emerging, where there are challenges, and where Green 2.0 is moving to scale and becoming mainstream. Curated by Liz Krueger My name is Liz Krueger, and Im the curator of the Green 2.0 track. Im a midcareer professional and student of sustainability working on my own career transition to Green 2.0. I love seeing the progress in solutions, products and services that are not just less bad than alternatives, but come together as sustainable and restorative of people and planet.
stage companies in a range of industries. I have played key roles in the early stages of two private equity firms. And I am a board member of SJF Institute and Investors Circle.
ENTREPRENEURS: WHERE THE PASSION MEETS THE PITCH

Experience social entrepreneurs telling their stories of their world-changing startups. This track will feature four pitch sessions, each consisting of four entrepreneurs. Outstanding entrepreneurs were vetted by our partner social enterprise accelerator programs, and we have chosen the best of the best. These individuals will be presenting to a panel of esteemed practitioners in impact investing who are challenged not to find holes in the presentations, but to compete to offer real, tangible support to help the entrepreneurs reach their goals. Curated by Jennifer Nice I have worked to advance the socially responsible investment category for the past 11 years. I currently work on strategic initiatives with Good Capital, Hub Bay Area and ImpactAssets. Previously, I worked for The Womens Equity Mutual Fund and have also been active in the creation of Donor Advised Fund Programs with foundations and individuals that highlight impact investing. Ably assisting Jenn with the Entrepreneur Pitch Sessions were Gabby Culver, Avary Kent and Janet Wang of the SOCAP team. Entrepreneur Pitch Sessions moderated by Suzanne Beigel of Investors Circle Im the former CEO and now on the advisory board of Investors Circle, now a part of SJF Institute, an early stage impact-investing network based in the US and with strong ties to European networks. I serve on the GIIRS Advisory Board and boards of for-profit companies I invest in. Im an active angel investor and philanthropist. I live in London but spend much time in the US. I am passionate about bringing women into impact investing, and growing the base of women entrepreneurs. In an earlier life I built an e-learning business, have been involved in the online world since the early 1980s, and have started and run several green businesses.
FIVE FUND FORUM: A SUSTAINABLE INVESTMENT SHOWCASE

Watershed Capital Group is organizing its 7th Five Fund Forum in affiliation with SOCAP11 and Toniic. The Five Fund Forum presents leading private equity fund managers across the spectrum of sustainability including Impact Investing, Cleantech, Green Consumer Products, Microfinance, Energy Efficiency, and Renewable Energy. It provides an opportunity for family offices, foundations, investment advisors, and other investors to meet fund managers who are utilizing innovative sustainable investment strategies. This time around, the forum will be split into two parts. The first session will include 15-minute presentations from each fund. During the second session there will be structured Q&A allowing each attendee to spend time with fund managers they choose. This event is for accredited investors only. If you have not pre-registered for this session, please arrive 10 minutes early to complete the necessary paperwork in order to qualify.. Curated by Michael Whelchel I am the Co-Founder and a Partner of Watershed Capitalan investment bank working with sustainable funds and companies. I have 16 years experience financing, acquiring, selling, growing, and operating small and middle market companies. My experience has included start-ups and later-
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DAY 1
TIME FESTIVAL PAVILION COWELL THEATER
SCHEDULE
WEDNESDAY
FIRE HOUSE
SEPTEMBER 7
FLEET ROOM GOLDEN GATE HERBST PAVILION IMPACT FORUM 370C 260C HERBST PAVILION INVESTOR ROOM
SPONSOR AREA/ MEALS

7:30 9:00 Registration & Breakfast
KEYNOTES / LEVERAGING THE NEW MEDIA CURRENCY
TRACK 1
TRACK 2
TRACK 3
TRACK 4
TRACK 5
TRACK 6
TRACK 7
TECHNOLOGY: INCLUSIVE & INVESTABLE
MONEY, MEANING & IMPACT
A SUSTAINABLE INVESTMENT SHOWCASE
MORNING PLENARY
Simulcast
Simulcast
Keynote Address Kevin Starr Keeping the Meaning in the Market Kevin Jones, Kevin Starr Steve Wright, Saba Gul Rosa Lee Harden, Mathieu Senard Introduction to Open Space Open Space Intro Jerry Michalski, Maura Dilley 10:40 11:00 11:45
BLOCK 1 / 90 MINS BREAK
Whos in the Room

BLOCK 1 / 90 MINS
Whos in the Room

BLOCK 1 / 60 MINS
Whos in the Room

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Whos in the Room

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Whos in the Room

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Whos in the Room

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Technology and Innovation: New Models of Engagement 12:45 1:15 1:45 2:15
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Design-Driven Entrepreneurship
Innovative Environments: Building Socially Good Products from Open Data

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The Democratization of Impact Investing: Breaking Down Barriers to People-Powered Capital
First Comes Meaning: A Conversation with Tom Steyer

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Polycentric Solutions: The What?, the How?, and the Why?
Linkages: Investing, Business and Conservation
The New Seed Funds: Filling the Gap in EarlyStage Impact Investing Lunch Served in Room
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Leverage Content to Maximize Impact and Return

This session begins at 2:15
Building the Impact Entrepreneur Movement: Perspectives from Top Early Stage Entrepreneurs in Central America
Technology Solutions: Ready to Scale
Village Capital: What if Microfinance and Angel Investing Had a Baby?

The Business Case for Impact Metrics
Real Food: Access and Cooperation

Innovations in Conservation Development
Five Fund Forum Presentations
3:15
BREAK
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DAY 1
SCHEDULE
WEDNESDAY
FIRE HOUSE
SEPTEMBER 7
FLEET ROOM GOLDEN GATE HERBST PAVILION IMPACT FORUM 370C 260C HERBST PAVILION INVESTOR ROOM
SPONSOR AREA/ MEALS

3:30

AFTERNOON PLENARY
TRACK 1
TRACK 2
TRACK 3
TRACK 4
TRACK 5
TRACK 6
TRACK 7

Simulcast
A SUSTAINABLE INVESTMENT SHOWCASE

Simulcast
The Power of All of Us Keynote Address: Giles Cassel, MicroPlace Theres Karma in Impact Investing. Come to this Session to Collect Yours
PLUS:
4:30
BREAK IN HERBST PAV I L I O N
4:45
BLOCK 3 / 60 MINS
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An Armchair Conversation with Van Jones
Gleaning Insights
The Coming Capital Convergence
Igniting a Global Community of Impact Investors
Changing the Game: The Big Role for Smart Government
Investing in Home: The Role of Housing and the Built Environment
Financing for Leverage, Scale and Impact
Five Fund Forum: Q & A with the Five Funds
5:45 5:55 6:45
BREAK OPEN SPACE MARKET PLACE
FOOD TO FUND PARTY Sponsored by Whole Foods Market FESTIVAL PAVILION
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SCHEDULE / DAY 1
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DAY 2
SCHEDULE
THURSDAY
SEPTEMBER 8
FIRE HOUSE FLEET ROOM GOLDEN GATE HERBST PAVILION IMPACT FORUM 370C 260C HERBST PAVILION INVESTOR ROOM
SPONSOR AREA/ MEALS

8:00 Registration / Continental Breakfast
TRACK 1
TRACK 2
TRACK 3
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TRACK 5
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TRACK 7
WHERE THE PASSION MEETS THE PITCH
9:00
PLENARY PANELS
Simulcast
Simulcast
Making Your Life Count Penelope Douglas (M) Michael Keischnick, Gil Friend, Jeffrey Hollender From Crisis to Building Something New Together Debbie Alvarez-Rodriguez, Sean Greene, Lisa Kleissner 10:30 10:45 11:30 11:45
BREAK OPEN SPACE 45 MINS BREAK BLOCK 4 / 60 MINS BLOCK 4 / 90 MINS BLOCK 4 / 60 MINS WILD CARD TRACK BLOCK 4 / 60 MINS BLOCK 4 / 90 MINS BLOCK 4 / 90 MINS BLOCK 4 / 60 MINS BLOCK 4 / 90 MINS
Who Tells the Story? Emerging New Voices
Reframe: Bridging Research and Action
Things that Work: Amplifying Impact Through Effective Partnership

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Spirituality & Social Enterprise: Whats Your Motivation?

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The Long View: What Institutional investors Want Every Social Entrepreneur to Know
Slow Money: Capital, Currency and Entrepreneurs
Sustainable Business Innovation
Pitch Session 1: Sustainable Consumer Products and Services
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2:15
WILD CARD TRACK BLOCK 5A / 60 MINS
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Harnessing Disruptive Innovation: How the Rules of Innovation Can Accelerate Social Impact
Beyond Crowdfunding: The Future of Social Enterprise?

WILD CARD TRACK BLOCK 5B / 60 MINS BLOCK 5 / 60 MINS
Synergies Across Silos: Managing Mission, Meaning and Multiple Stakeholders Resilience: From Disaster Response to Economic Sustainability
Pitch Session 2: Food and Education
Concept Generation
The Foundation of Impact Investing Meets the Future 3:15

BREAK
Impact Investment in East Asia: Trends and Directions
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SCHEDULE / DAY 2
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DAY 2
SCHEDULE
THURSDAY
SEPTEMBER 8
SPONSOR AREA/ MEALS

3:25
OPEN SPACE 45 MINS
TRACK 1
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TRACK 7
4:10 4:30
BREAK
Feel Good
KEYNOTE ADDRESS
Simulcast
Whats Next for the Social Capital Market? Kevin Jones

KEYNOTE CONVERSATION WITH BOB PATTILLO
Hes Been First, Hes Been Right, and Hes on to Whats Next Bob Pattillo, Kevin Jones Game Changer: Media, Message, Markets Jeff Leifer, Jane McGonigal Pascal Finette 6:00 INNOVATION SHOWCASE PARTY powered by Halloran Philanthropies
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DAY 3
SCHEDULE
FRIDAY
SEPTEMBER 9
SPONSOR AREA/ MEALS

8:00 Registration / Continental Breakfast
TRACK 1
TRACK 2
TRACK 3
TRACK 4
TRACK 5
TRACK 6
TRACK 7
9:00
SOCAP/Europe: Looking Back, Looking Forward Frank van Beuningen

KEYNOTE ADDRESS
Government that Gets Things Done Elizabeth Littlefield

MINI KEYNOTE
What Does it Take to Reach Scale? Brian Trelstad Best of the Passion Meets the Pitch 10:30 10:45
BREAK OPEN SPACE 60 MINS BLOCK 6 / 90 MINS BREAK BREAK
11:45
BREAK
Pitch Session 3: Scarcity and Resilience

12:00
WILD CARD TRACK BLOCK 5A / 60 MINS
BLOCK 5 / 60 MINS
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BLOCK 6 / 60 MINS
Investing with Impact: A Partnership-Based Approach to Social and Environmental Innovation 1:00
LU NCH
Prototyping: Its Not Just for Products
Power Shift: Making Modern Energy Affordable, Accessible and Investible at the BoP
The Rise of the Access Economy and People-Powered Marketplaces
Capital Ideas
Are You Hungry for Access, Economic Development and Innovation to Eliminate Food Deserts
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Seeding Systems Change: A Look Toward Green 3.0
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DAY 3
SCHEDULE
FRIDAY
SEPTEMBER 9
SPONSOR AREA/ MEALS

1:30
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TRACK 5
TRACK 6
TRACK 7

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BLOCK 7 / 90 MINS
Pitch Session 4: Energy and Technology 2:00

WILD CARD TRACK BLOCK 6A / 60 MINS BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS BLOCK 6 / 60 MINS This session begins at 1:30
Its All in the (Fund) FamilyManaging Scale through Multiple Funds 3:00 3:10
BREAK BREAK EVENING PLENARY
Launching and Iterating: Learning from the Market
Investing for the Future of Technology
The Art of Possibility: A SOCAP Collective Impact Project
Blue Sky: The Shape of the Impact Economy in 2012 and Beyond
The Polycentric Region
Simulcast
Simulcast
Keynote Conversation with Craig Newmark Craigs Next Craig Newmark, Kevin Jones
KEYNOTE ADDRESS
Bonnie Nixon Filling the Gaps Matt Bannick, Jed Emerson Tracy Palandjian, Bill Davis 4:50 6:00
OPEN SPACE JAMBOREE
BREAK DOWN PARTY AND OFF THE GRID FESTIVAL PAVILION AND FT. MASON PARKING LOT
40
SCHEDULE / DAY 3
41
DAY 1 SCHEDULE DETAILS

7:30 AM
REGISTRATION OPENS
F E ST I VA L PAV I L I O N

10:30 AM OPEN SPACE INTRO
Jerry Michalski and Maura Dilley introduce us to the new, integrated Open Space sessions that we will use to bring even more voices to the conversation at SOCAP11. models that leverage the link between social interaction and commerce while monitoring the evolving relationship between technology, trust, and personal privacy.
THE DEMOCRATIZATION OF IMPACT INVESTING: BREAKING DOWN BARRIERS TO PEOPLE-POWERED CAPITAL

PEOPLE-POWERED CAPITAL / BLOCK 1
9 0 M I N U T E S E S S I O N / G O L D E N G AT E
DESIGN-DRIVEN ENTREPRENEURSHIP
DESIGN FOR SOCIAL INNOVATION / BLOCK 1
90 M I N UTE SESSION / FI R E HOUSE
CONTINENTAL BREAKFAST
Jenny Kassan, Cutting Edge Capital Mike Van Patten, Mission Markets Amy Pearl, Springboard Innovation Dana Mauriello, ProFounder John Katovich, Katovich Law Group Ari Derfel, Slow Money
10:40 AM
BREAK
F E STIVAL PAVI LI O N
Jon Kolko, Austin Center for Design & Thinktiv Kriss Deiglmeier, Center for Social Innovation (CSI) at the Stanford Graduate School of Business Gary Chou, Union Square Ventures Network
9:00 AM PLENARY SESSION

KEYNOTE ADDRESS
Kevin Starr PANEL
11:00 AM WHOS IN THE ROOM?

With this years conference being larger than ever, we are inviting you as a participant to join the track you are most interested in for this 45-minute session that will introduce the various ways attendees have of connecting at SOCAP11. This session will also include a brief overview of the conference to help you navigate a very rich three days. Simply go to the room where the breakout session you are planning to attend is being held and there will be an intro conversation running right up to the beginning of the first session.
KEEPING THE MEANING IN THE MARKET

Kevin Jones, Rosa Lee Harden, SOCAP (co-moderators) Kevin Starr, Mulago Foundation Steve Wright, Grameen Foundation Saba Gul, Bags for Bliss Mathieu Senard, Alter Eco
A Pakistani entrepreneur whose enterprise helps girls earn the money to stay in school, a donor whose impact metrics are so beautiful hes asked to speak at design conferences, a leader of a fair trade company that does reforestation and seed banks for biomedicinals in the developing world, and a thought leader at the intersection of money and meaning, in conversation with SOCAP convener Kevin Jones and SOCAP producer and Episcopal priest Rosa Lee Harden. Where do you find the persistent motivation when progress is hard and everything feels like youre going up hill? And when momentum comes knocking, how do you keep the meaning and the mission on track?
Theres a new wave of social entrepreneurs coming those who approach the creation of their company from a design perspective, rather than a business, policy, or technology perspective. This session brings together these entrepreneurs in order to explore the new wave of socially-minded, design-driven companies, products, and services. In this session, well describe different approaches to the creation of design-driven innovation in startups, and foster a productive dialogue around financing, operating, and sustaining a double-bottomline company.
This panel explores why 98% of us are currently not allowed to make impact investments, the movement to break down those institutional barriers, and innovative moves to democratize capital.
FIRST COMES MEANING: A CONVERSATION WITH TOM STEYER

PHILANTHROPY: PRESENTED BY LIQUIDNET
Drummond Pike, Equilibrium Capital Group Tom Steyer, Farallon Capital Management
MONEY, MEANING & IMPACT / BLOCK 1

6 0 M I N U T E S E S S I O N / I M PACT F O R U M
INNOVATIVE ENVIRONMENTS: SOCIALLY GOOD PRODUCTS FROM OPEN DATA

TECHNOLOGY: INCLUSIVE & INVESTABLE / BLOCK 1
60 M I N UTE SESSION / FLE ET ROOM
11:45 AM PARALLEL SESSIONS BLOCK 1

TECHNOLOGY AND INNOVATION: NEW MODELS OF ENGAGEMENT
LEVERAGING THE NEW MEDIA CURRENCY / BLOCK 1
9 0 M I N UTE S E S S I O N / C OW E LL TH EATE R
Jay Nath, City and County of San Francisco Leo Bonanni, Sourcemap Jennifer Pahlka, Code for America Nate Heller, Ayllu Initiative
Jane McGonigal, Institute for the Future Christina Samala, Story of Stuff Tiffany Shlain, Webby Awards & Filmmaker
As the limits between our virtual and off-line worlds continue to blur, we have an opportunity to create a united vision reflecting our true values. We deconstruct new
What can data tell us about where to invest and what projects to pursue? Jay Nath leads a panel with expertise in governmental, non-profit, and supply-chain data. Panelists will discuss building alliances to source data, and the products for social good that can emerge from open data sources.
Tom Steyer, founder of Farallon Capital and one of Americas leading investors and philanthropists, joins Drummond Pike, Principal at Equilibrium Capital and the founder of The Tides Organizations, in a conversation about the personal convictions that underpin the emergence of social capital markets as a transformative global phenomenon. What motivated one of the worlds most successful investors to create the innovative One PacificCoast, the award-winning community bank? Should financial- and impact-first investing remain compartmentalized? Under what conditions will mainstream markets incorporate principals of impact investing? What does the future hold for social and environmental markets and the entrepreneurs that, like Tom, are driven by both money and meaning?
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SCHEDULE DETAILS / DAY 1
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POLYCENTRIC SOLUTIONS: THE WHAT?, THE HOW?, AND THE WHY?

seek solutions that provide for humans in the natural environment. Investors play a role in supporting both. Hear from Jeffrey Hollender, Diana Propper de Callejon and Ken Wilson what is spurring these changes and whats ahead.
BUILDING THE IMPACT ENTREPRENEUR MOVEMENT: PERSPECTIVES FROM AGORA FUND ENTREPRENEURS IN CENTRAL AMERICA
WILD CARD TRACK / BLOCK 2
VILLAGE CAPITAL: WHAT IF MICROFINANCE AND ANGEL INVESTING HAD A BABY?

2 : 1 5 / 6 0 M I N U T E S E S S I O N / G O L D E N G AT E
POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD / BLOCK 1

6 0 M I N U T E S E S S I O N / 370 C
Ross Baird, Gray Ghost Ventures & Village Capital Anoj Viswanathan, Milaap Jen Medbery, Drop the Chalk Wes Selke, Hub Ventures & Good Capital Neera Nundy, Dasra
David Erickson, Federal Reserve Bank of San Francisco Bert-Ola Bergstrand, Community of Bergsjon Marco Vangelisti, Ecocity Builders Michelle Long, Business Alliance for Local Living Economies (BALLE)
THE NEW SEED FUNDS

ENTREPRENEURS: WHERE THE PASSION MEETS THE PITCH / BLOCK 1
6 0 M I N UTE S E S S I O N / I NVE STO R R O O M
Ben Powell, Agora Partnerships Daniela Hammeken, Agora Partnerships Will Haughey, Tegu Juan Fermn Rodrguez, QUETSOL Ben Sandzer Bell, CO2 Bambu Maria Pacheco, Kiej de los Bosques Rahul Desai, Inter-American Development Bank
Wes Selke, Hub Ventures & Good Capital (panel moderator) Ross Baird, Gray Ghost Ventures & Village Capital Miguel Granier, Invested Development John Duffy, The Eleos Foundation
How might locally focused, globally aware, and distributed action help us to create economic and environmental sustainability and equity? In the track as a whole we will be exploring different aspects of local systems and ways in which people are creating new value, strongly tied to locally relevant outcomes. In this introductory session, we will discuss polycentrism as an approach of distributed power and mutual responsibilities. We will look at polycentrism as a structure, but also as a set of capacities if we believe complex problems are best solved by multiple actors and agencies, sharing power and responsibility, how do we need to plan, act, and assess differently?
Come hear how the Village Capital model has put capital in the hands of entrepreneurs and democratized seed capital financing.
How can seed funders help social enterprises get started and scale? Hear from four groundbreaking practitioners who are proving that there is opportunity in this space.
12:45 PM LUNCH
Building a more sustainable capitalist economy will require a new breed of sophisticated entrepreneurs committed to creating shared value through their business. In Central America, the barriers to entrepreneurship are especially challenging. Come hear from entrepreneurs operating in some of the worlds poorest communities and solving some of the most intractable problems though market-based strategies.
THE BUSINESS CASE FOR IMPACT METRICS

1 : 4 5 / 9 0 M I N U T E S E S S I O N / I M PACT F O R U M
$
Cathy Clark, Center for the Advancement of Social Entrepreneurship (CASE) Liz Sessler, Enterprise Community Investment Patrick Gleeson, Meyer Family Enterprises Chris Mann, Guayaki Sustainable Rainforest Products Vincent Siciliano, New Resource Bank
TECHNOLOGY SOLUTIONS: READY TO SCALE
LINKAGES: INVESTING, BUSINESS, AND CONSERVATION

GREEN 2.0: SUSTAINING PEOPLE & PLANET / BLOCK 1
6 0 M I N U T E S E S S I O N / 26 0 C
1:45 PM PARALLEL SESSIONS BLOCK 2

LEVERAGING CONTENT TO MAXIMIZE IMPACT AND RETURN
2:15 / 9 0 M I N UTE S E S S I O N / C OW E LL TH EATE R

Richenda Van Leeuwen, UN Foundation (panel moderator) Keely Stevenson, Bamboo Finance Sam Goldman, d.light Allison Archambault, EarthSpark International Patrick Maloney, Imprint Capital Miguel Granier, Invested Development Gaurav Manchanda, One Degree Solar
Elizabeth Krueger, Green 2.0 Track Curator (panel moderator) Jeffrey Hollender, Seventh Generation & the American Sustainable Business Council Ken Wilson, PhD, The Christensen Fund Diana Propper de Callejon, Expansion Capital Partners
Matthew Mahan, Causes Atossa Soltani, Amazon Watch Nancy Pfund, DBL Ventures
Businesses and conservation groups are shifting from better products and preserving nature to more holistic systems thinking about solutions. Businesses work deep in their supply chains and consider employee and community stakeholders in their practices. Conservation groups
Who says content has to either deliver a high ROI (return on investment) or reflect our values? Compelling case studies help us explore creative approaches to content, revealing emerging models that link sustainability and meaningful engagement to profit.
The UN Foundation leads a panel discussion of energy entrepreneurs. Panelists will discuss energy poverty, working with countries on energy access plans, setting up a new platform for private sector and NGO engagement on the issue, and promoting innovative energy access solutions.
This session will explore the business case for impact metrics. The panel will feature business, philanthropic, and investment leaders exploring the ways in which tracking impact metrics has had a tangible effectfrom bottom line to customer relationships, from attracting investors to helping inform public policy. As new systems of measurement and standards emerge, what are the tensions from within a company or a fund about how much time and effort to put into metrics? Who are the ultimate consumers of metrics and what kind of cost/benefit analysis needs to be done about meeting their needs? The goal of the session is to explore what actually works in terms of making metrics actionable and valuable.
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REAL FOOD: ACCESS AND COOPERATION
2 : 1 5 / 6 0 M I N UTE S E S S I O N / 370 C

ACCREDITED INVESTOR PRESENTATIONS
FIVE FUND FORUM A SUSTAINABLE INVESTMENT SHOWCASE / BLOCK 2
4:30 PM
BREAK
Pandora Thomas, Earthseed Consulting Zakiya Harris, Earthseed Consulting Konda Mason, Earthseed Consulting Susan Beck, Ashland Cherryland Garden and Arts Network Dana Harvey, Mandela MarketPlace Shanale Allen, Soul Sisters Farm & Ashland Cherryland Garden and Arts Network
Presenters / Fund Managers from Five Impact Funds Organizers / Michael Whelchel & Shawn Lesser, Watershed Capital Group
With increasing economic and environmental insecurity, food access is becoming a critical issue. Food insecurity makes communities more vulnerable to other effects, and traditionally disenfranchised communities are at risk. How do we think about urban agriculture and sustainable farming to ensure that good, fresh food is within the reach of all? A re-imagining of the food-shedand local resourcescreates value, builds skills and engagement, and is ultimately a foundation for resilience.
Five impact funds ranging from microfinance, to real estate to cleantech will outline their management team, track record, and selection strategy. This session is a collaboration of SOCAP and Watershed Capital to showcase innovative fund managers in the sector, some of which have received support and backing from members of the Toniic investor network. This event is for accredited investors only. Those interested can pre-register for this event at http://www.watershedcapital.com/Five_Fund_ Forum.html. If you have not pre-registered for this session, please arrive 10 minutes early to complete the necessary paperwork in order to qualify.

SOCAP PROUDLY PRESENTS AN ARMCHAIR CONVERSATION WITH VAN JONES
4 : 4 5 / 6 0 M I N U T E S E S S I O N / C OW E L L T H E AT E R
also begins with empathy understanding the people you want to serve, and the people you bring together to build your organization. This session will explore how to find the right questions that lead you to higher thinking, facilitate listening for opportunity and positive potentiality, and allow you to glean insights that will help you understand and prioritize who youre designing for.
THE COMING CAPITAL CONVERGENCE


Stacy Caldwell, Dallas Social Venture Partners Bonny Moellenbrock, SJF Institute/Investors Circle Andrew Bangser, Foundation Source Jacob Harold, Hewlett Foundation Brian Walsh, Liquidnet Markets for Good
Jeff Leifer, Circadian Media Lab Van Jones, The Green-Collar Economy
INNOVATIONS IN CONSERVATION DEVELOPMENT

3:15 PM
BREAK

9 0 M I N U T E S E S S I O N / 26 0 C
Patricia Chin-Sweeney, I-DEV International Martha Pati Ruiz Corzo, Grupo Ecolgico Sierra Gorda Neel Inamdar, Verde Ventures Fund David Leventhal, Playa Viva Patrick Bergin, PhD, African Wildlife Foundation Larry Bohlen, Green Leaf Gold
Join us in an intimate, informal setting with Van Jones, the iconoclastic human rights pioneer, former Green Jobs advisor to the Obama White House, and author of the groundbreaking bestseller The Green-Collar Economy. The driving force behind the recently launched Rebuild the Dream movement, the award-winning Green For All leader fields questions and shares personal insights about the new tools of social capital and how they can be leveraged to bring about political, economic, and environmental change. The discussion will be moderated by Jeff Leifer, CEO of Circadian Media Labs.
What can philanthropy and impact investing learn from each other to build a better marketplace for good?
IGNITING A GLOBAL COMMUNITY OF IMPACT INVESTORS

Megan Fielding, MicroPlace Giles Cassels, MicroPlace Scott Andersen, First Unitarian Society Microfinance Fund Committee Patrick Donohue, The Hoop Fund Jo-Ann Tan, Acumen Fund Natalia Oberti Noguera, The Pipeline Fund Fellowship
3:30 PM PLENARY SESSION

THE POWER OF ALL OF US
KEYNOTE: Giles Cassels, MicroPlace
GLEANING INSIGHTS
Conservation entrepreneurs and funderswho are engaging communities in economically- and environmentally-sustainable developmentshare their innovative approaches to conservation financing, and projects such as ecotourism and sustainable agriculture. Learn why solutions work and how people and planet are affected.
Institutional investors have discovered impact investing, but people-powered capitalindividuals investing as little as $20 apiecemay become an even more powerful force for good. A look at the FreshWorks campaign to create healthy grocery stories in urban food deserts across the nation, and how the crowdfunded MicroPlace platform lets the collective investing power of the average person be part of the solution.
Maria Giudice, Hot Studio Sarah Brooks, Hot Studio Karin Hibma, : : CRONAN : : Michael Cronan, : : CRONAN : :
The design process doesnt start on the computer. It doesnt start with conclusions. It starts with discovery and searching for insights and things that people havent yet identified. It
How can we ignite a movement that will bring impact investment to the masses? With new retail- and consumerdriven platforms for impact investing such as MicroPlace growing year after year, its time to explore the behavior and mindsets that will drive success in this marketplace and the keys to building a movement of invested communities.
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CHANGING THE GAME: THE BIG ROLE FOR SMART GOVERNMENT
6 0 M I N U T E S E S S I O N / I M PACT FO R U M

FINANCING FOR LEVERAGE, SCALE, AND IMPACT
6 0 M I N UTE S E S S I O N / 26 0 C
5:55 PM OPEN SPACE MARKETPLACE

5 0 M I N U T E S E S S I O N / I M PACT F O R U M I N H E R B ST PAV I L I O N
Mark Newberg, Small Business Administration Laura Tomasko, Council on Foundations Penelope Douglas, Hub Bay Area & SOCAP Ronnie Chatterji, The Fuqua School of Business Jonathan Greenblatt, Impact Economy Initiative, The Aspen Institute Fran Seegull, ImpactAssets
This session brings together an important mix of interests (a policy maker, social entrepreneur, philanthropist, investor, and platform provider) (since there are 6 panelists do we want 6 descriptors vs. 5?) and focuses on the governments deep and abiding interest in investment markets with explicit social and/or environmental benefits. With shrinking public budgets, and a laser-like focus on job creation, the race to develop innovative policy mechanisms driving greater pools of private capital toward increased public good is as urgent as its ever been.
Peter Lundstedt, Familjebostder Lenora Suki, Smart Cities Advisors Greg Giornelli, Purpose Built Communities Sam Moss, Purpose Built Communities
More than 50% of the worlds population now lives in cities. Multiple actors are working together to generate polycentric and holistic solutions for urban environments. These range from mixed-income housing, multi-use developments, public, private, and hybrid financing for social housing, and design for proximity. Capital and expertise are responding to local environments to create safe and sustainable communities, with lessons that can be applied across the globe.
Jason Spindler, I-DEV International Carl Palmer, Beartooth Capital David Chen, Equilibrium Capital Group Jesse Last, Root Capital Paul Herbertson, Fauna & Flora International
Carbon markets, traditional capital markets, and other financing solutions are being used by leaders for leverage, scale, and to maximize their positive impact. They discuss why they chose their approaches, how they work, and whats ahead.
This session is where people who would like to propose a topic for an Open Space session are invited to pitch their ideas. It is a very important session to help find the additional voices and topics to add to the conversation at SOCAP11. If you want to know what people are interested in the social capital markets space, you will want to attend this marketplace of ideas.
Q&A WITH FUNDS

FIVE FUND FORUMA SUSTAINABLE INVESTMENT SHOWCASE / BLOCK 3
6:45 PM FOOD TO FUND PARTY

F E ST I VA L PAV I L I O N Fo o d t o F u n d P a r t y p r e s e n t e d b y Wh o l e Fo o d s M a r k e t
Presenters / Fund Managers from Five Impact Funds Organizers / Michael Whelchel & Shawn Lesser, Watershed Capital Group
INVESTING IN HOME: THE ROLE OF HOUSING AND THE BUILT ENVIRONMENT

6 0 M I N U T E S E S S I O N / 370 C
Participate in a question and answer session with the five impact funds that participated in the session earlier today titled Watershed: Presentations. This Q&A session provides one-on-one time with the fund managers. This event is for accredited investors only. Those interested can pre-register for this event at http://www.watershedcapital. com/Five_Fund_Forum.html. If you have not pre-registered for this session, please arrive 10 minutes early to complete the necessary paperwork in order to qualify.
5:45 PM
BREAK
H E R B ST PAVI LI O N
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8:00 AM
REGISTRATION OPENS

10:30 AM
BREAK
REFRAME: BRIDGING RESEARCH AND ACTION

SPIRITUALITY & SOCIAL ENTERPRISE: WHATS YOUR MOTIVATION?

Sami Nerenberg, Design for America Elizabeth Johansen, Design that Matters Saul Garlick, ThinkImpact
Alex Hofmann, Changents (panel moderator) Sal Giambanco, Omidyar Network Lisa Lepson, Joshua Venture Group Matt Flannery, Kiva Ashwini Narayanan, MicroPlace Firas Ahmad, Emergence BioEnergy
10:45 AM OPEN SPACE SESSIONS

45 M I N UTE S E S S I O N / F E STIVAL PAVI LI O N
9:00 AM PLENARY SESSION

90 M I N UTE SESSION
PANEL
11:30 AM
BREAK
FROM CRISIS TO BUILDING SOMETHING NEW TOGETHER

Deborah Alvarez-Rodriguez, Goodwill Industries Sean Greene, Small Business Administration Lisa Kleissner, KL Felicitas Foundation Suzanne DiBianca, Salesforce.com Foundation
Distilling and synthesizing the right direction from an overwhelming amount of information gathered during research is an essential step in designing for positive social impact. During this hands-on, interactive session well try new processes and frameworks that help you understand the process of synthesizing research, and explore ways to use it as a bridge to generate appropriate action and powerful solutions.
THINGS THAT WORK: AMPLIFYING IMPACT THROUGH EFFECTIVE PARTNERSHIP

In the era of anti-institutions, as cities, states, and countries default on economic and social obligations, and citizen movements have the power to topple governments but little ability to rebuild them, what will it take to solve the worlds most intractable problems? Deborah AlvarezRodriguezwho leads one of the countrys largest social enterprisessays the answer is in strategic co-opetition that straddles sectors and power.
PANEL
11:45 AM PARALLEL SESSIONS BLOCK 4

WHO TELLS THE STORY? EMERGING NEW VOICES
Wisdom. Spirituality. Faith. Religion. Whatever words you choose, the sense of being connected to something greater than ourselves can be strong motivation for social entrepreneurs and impact investors to amplify their action at the intersection of money and meaning. In this conversation, we will explorefrom a range of perspectives and faith traditionshow spirituality guides, empowers, and unites, but may also throw up barriers and create divisions between people of goodwill who are inspired to change the world.
Kelli Peterson, UNICEF Erica Kochi, UNICEF Rajesh Anandan, The US Fund for UNICEF Robert Fabricant, Frog Design Mariana Amatullo, Art Center College of Design
$ $
THE LONG VIEW: WHAT INSTITUTIONAL INVESTORS WANT EVERY SOCIAL ENTREPRENEUR TO KNOW

Thomas Kostigen, MarketWatch Jeanne Bourgault, Internews Network Patrice Schneider, Media Development Loan Fund
MAKING YOUR LIFE COUNT

Penelope Douglas, Hub Bay Area & SOCAP (panel moderator) Michael Kieschnick, CREDO Mobile Jeffrey Hollender, Seventh Generation & American Sustainable Business Council Gil Friend, Natural Logic
With people around the world having unprecedented access to the tools of media, we are both witnessing and participating in the democratization of our planet. The panelists for this session have a vested interest in ushering these new voices into the conversation, forging nontraditional alliances that bridge worlds in order to achieve common goals.
Fostering effective and efficient innovation requires bestin-class thinking and practices. Drawing on the experience, methods, and resources of partners from the design, academic and private sector, UNICEF has been able to build on open-source technology platforms to co-create solutions that amplify impact. Using successfully piloted projects as examples, this panel will explore how skill sets, insights, and a contextual understanding of the challenges help cross-sector teams work together to design for development.
Laura Callanan, McKinsey & Company Mike Dorsey, The Westly Group Will Rosenzweig, Physic Ventures Dipender Saluja, Capricorn Investment Group Nancy Rosenzweig, Trillium Asset Management Amit Tiwari, Invesco Private Capital Doug Ferguson, 5 Stone Green Capital
Four people with a history of making a big difference with their careers talk about their new directions and decisions, and how personal choices intersect with the needs of the world.
Institutional investors approach social capital markets in a very particular wayusually with a focus on financial returns, conventional assets, and more established intermediaries. They also have a large stake in sustainable economic growth over the long haul. In this session, some of the largest and most influential investors share their views on the opportunity for delivering sustainable
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long-term performance at the intersection of money and meaning in health care, the environment, and other impact markets. This active panel focuses on the dos, donts, and pet peeves that institutional investors have to share with social enterprise founders and senior management teams who are seeking institutional capital. this change, what really works, where success has been elusive, and what they see ahead.

THE FOUNDATION OF IMPACT INVESTING MEETS THE FUTURE
WILD CARD TRACK / BLOCK 5A
2 : 1 5 / 6 0 M I N U T E S E S S I O N / C OW E L L T H E AT E R
HARNESSING DISRUPTIVE INNOVATION: HOW THE RULES OF INNOVATION CAN ACCELERATE SOCIAL IMPACT
PITCH SESSION 1: SUSTAINABLE CONSUMER PRODUCTS AND SERVICES

Josh Suskewicz, Innosight Caitrin Abshere, Innosight Curtis Lefrandt, Innosight Ned Breslin, Water for People Ajaita Shah, Frontier Markets Melissa Richer, Ayllu Initiative
SLOW MONEY: CAPITAL, CURRENCY, AND ENTREPRENEURS

9 0 M I N U T E S E S S I O N / 370 C
Jed Emerson, Blended Value Antony Bugg-Levine, Harnessing the Power of Impact Investing, The Rockefeller Foundation Nicole-Anne Boyer, Adaptive Edge
Entrepreneurs who are pitching:

William Haughey, Tegu Patrick Donohue, The Hoop Fund Tiago Dalvi, Solidarium Maria Pacheco, Kiej de los Bosques
Arno Hesse, Slow Money & Bernal Bucks Lakshmi Karan, Riders for Health Paul Lamb, Man on a Mission Consulting Homayoon Shahinfar, Stima Systems Claire Herminjard, Mindful Meats
Supporting Mentors:
Regina Ridley, Stanford Social Innovation Review Betsy Densmore, Academies for Social Entrepreneurship Miguel Granier, Invested Development
How can we accelerate the shift to an integrated future one that takes a unified approach to making money and making a difference? Co-authors of the first seminal book on impact investing explore key levers of deeper change and innovation with a leading future strategist, while tapping into the collective insights of session attendees.
In contrast to classic capitalism, with its singular focus upon the extraction of resources to create value, the principles of Slow Money argue for a regenerative system of capital flow. Value taken out is balanced by value put back in. Using the ideas of farming and Slow Food as metaphor and inspiration, this movement argues for percentages of re-investment into the local community What would the world be like if we invested 50% of our assets within 50 miles of where we live? In order to make local communities viable and self-sustaining what kinds of entrepreneurship and business models are needed?
Moderator:
Suzanne Biegel, Investors Circle
CONCEPT GENERATION
2:15 / 60 M I N UTE SESSION / FI R E HOUSE
SUSTAINABLE BUSINESS INNOVATION

6 0 M I N U T E S E S S I O N / 26 0 C
Jeffrey Hollender, Seventh Generation & the American Sustainable Business Council Kristofor Lofgren, Creator and Owner, Bamboo Sushi Michael Kieschnick, CREDO/Working Assets
A toy business founded to address unemployment, underutilized natural and human resources and the need for entrepreneurship in Honduras; a crowdfunding platform that enables you to invest in farmers and artisans behind products that do good for the world; a social enterprise providing retail price opportunities to micro and small market products in Brazilian communities; and a business model operating like a global farmers market, connecting organic farmers in Latin America directly to you. Hear from these social entrepreneurs as they pitch their take on sustainability within the consumer products and services industry. Each presenter will receive on-thespot support from mentors who will commit to providing tangible resources, offer network connections, and give concrete advice.
Disruptive innovation and business model innovation help social entrepreneurs drive change by decentralizing and democratizing products and services in order to make them more accessible and affordable for millions of people. This interactive workshop is led by innovation consultancy Innosight and will discuss how social entrepreneurs Water for People, Frontier Markets, and Ayllu are using these principles of innovation to change livesand how those in attendance can apply these lessons to their own social impact work.
Heather Fleming, Catapult Design Erica Priggen, Free Range Studios Cheryl Heller, School of Visual Arts & PopTech Sarah Brooks, Hot Studio
BEYOND CROWDFUNDING: THE FUTURE OF SOCIAL ENTERPRISE?

Engage with business leaders on the biggest challenges and opportunities, as well as the key innovations in their business models. Find out why these leaders are driving
12:45 PM LUNCH
All innovation begins with an idea. And all sustainable enterprise depends on ideas that integrate meaning with money. This hands-on, interactive session will explore: how to have a worthwhile idea that matters to you, and define it in a way that captures its uniqueness; how to engage the right people and win support for your idea through storytelling; and how to protect the integrity of your idea as you move through the process of realizing it.
Danae Ringelmann, IndieGoGo Colin Mutchler, LoudSauce Tom Dawkins, Start Some Good
Learn how to raise money, build an audience, and validate your business idea all in one fell swoop. IndieGoGo, the pioneering crowdfunding platform based in San Francisco, will take us through the good, the bad, and the future of crowdfunding. Hear from innovative entrepreneurs who are raising capital, validating their market, building community, and changing the way impact is made in the space.
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IMPACT INVESTING IN EAST ASIA: TRENDS AND DIRECTIONS
WILD CARD TRACK / BLOCK 5B
2 : 1 5 / 6 0 M I N UTE S E S S I O N / I M PACT FO R U M

SYNERGIES ACROSS SILOS: MANAGING MISSION, MEANING, AND MULTIPLE STAKEHOLDERS
food deserts, to web-based software that enables teachers to improve student performance. Then witness as mentors sharing tangible resources, offering network connections, and giving concrete advice on-the-spot.
forward, invest in early stage companies, and create the cadre of seasoned entrepreneurs that the world needs now, and tomorrow.
Richard S. Roque, SA Capital Limited Patrick Cheung, Dialogue in the Dark Bonny Landers, Sterling Private Management Ltd. Robert Kraybill, Impact Investment Exchange DH Park, Leading Investment & Securities

9 0 M I N UTE S E S S I O N / 26 0 C
HES BEEN FIRST, HES BEEN RIGHT, AND HES ON TO WHATS NEXT
KEYNOTE CONVERSATION WITH Bob Pattillo
April Rinne, Water.org Donna Morton, First Power Parag Gupta, Waste Ventures Shaun Paul, EcoLogic Development Fund
3:15 PM
BREAK FEEL GOOD GRILLED CHEESE SANDWICHES
What do social capital markets stand for in East Asia? What needs to be created and what needs to be put into action? How clear is the notion of blended value in the region? Come learn as leaders in the space take a look at how social entrepreneurship and impact investing have evolved so far in East Asia, the successes and failures, where it is headed, and how we should influence future direction.
Moving to truly sustainable solutions and managing their path to success requires integrated, multi-faceted problem-solving approaches and applied systems thinking. How do you look at the whole picture and break down the problems into manageable pieces? How do you ensure that different types of investment and capital serve their intended roles? How does one measure the success of multi-stakeholder collaboration?
Bob Pattillo has been early and right more often than anyone else in impact investing. A key investor in the first microfinance bond deal, he launched the first fund for mobile technology and the first fund for education in the developing world. The creator of a seed stage funding model that lets entrepreneurs perform due diligence on their peers, Pattillos ideas shock people, until they discover he was right after all. He explains his next big idea in and armchair conversation with Kevin Jones.
RESILIENCE: FROM DISASTER RESPONSE TO ECONOMIC SUSTAINABILITY

3:25 PM OPEN SPACE SESSIONS

F E ST I VA L PAV I L I O N / 4 5 M I N U T E S E S S I O N
MARKET DYNAMICS OF THE NEW MEDIA LANDSCAPE

Jeffrey Leifer, Circadian Media Lab (panel moderator) Jane McGonigal, SuperBetter Pascal Finette, Mozilla
PITCH SESSION 2: FOOD AND EDUCATION


2 : 1 5 / 6 0 M I N UTE S E S S I O N / 370 C
Arrietta Chakos, Urban Resilience Strategies Jennifer Holt, Peace Dividend Trust Leslie Payne, Arabella Advisors Konrad App, Stima Systems
Entrepreneurs who are pitching:

Mohamed Ali Niang, Malo Traders Jen Medbery, Drop the Chalk Claire Herminjard, Mindful Meats Brahm Ahmadi, Peoples Community Market
4:10 PM
BREAK
Disaster response and post-conflict restoration are fast becoming areas of creative solutions to local, regional, and national regeneration. This session explores a variety of current solutions, in different parts of the globe, from developing ways to involve local entrepreneurs in reconstruction, to creating business networks that mitigate the problems of political violence and civic unrest, to using the ideas of disaster preparedness to inform the development of economic sustainability.
Supporting Mentors:
Mitra Ardron, Natural Innovation Brian Trelstad, Acumen Fund David Hodgson, Adaptive Edge Ali Long, The Springcreek Foundation

90 M I N UTE SESSION
Advancing technology is dramatically shifting the way we produce, consume, and experience media content. Accessibility to emerging technologiesfrom social engagement to gamificationis transforming market dynamics across the media landscape. Thanks to collaborations between innovative media platforms and legacy content producers, the broader ecosystem is successfully leveraging the new media currency.
6:00 PM INNOVATION SHOWCASE PARTY

H E R B ST PAV I L I O N I n n o v a t i o n S h o w c a s e Po w e r e d b y H a l l o r a n P h i l a n t h r o p i e s
WHATS NEXT FOR THE SOCIAL CAPITAL MARKET?

KEYNOTE / Kevin Jones
Moderator:
Hear social entrepreneurs present their solutions to issues in food and education. From mindful meat consumption and ensuring that rice farmers in Mali do not go hungry, to bringing affordable healthy foods and education to urban
Weve proven that the space between giving and investing exists, the market at the intersection of money and meaning is big, its real, and that its growing. So whats next? Its time to take risks, to fail fast, and fail
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8:00 AM
REGISTRATION OPENS

10:30 AM
BREAK
leveraging scarce financial resources while tapping into specialized skill sets to address challenging issues that help improve outcomes on both sides. Come hear about the efforts underway to create and scale PPP frameworks, and learn the role that public sector organizations can take in catalyzing impact investing initiatives.
THE RISE OF THE ACCESS ECONOMY AND PEOPLE-POWERED MARKETPLACES


Neal Gorenflo, Shareable Magazine Chris Lukezic, Airbnb Cameron Neal, GoGrubly Jessica Scorpio, Getaround James Reinhart, thredUP
10:45 AM OPEN SPACE SESSIONS

6 0 M I N UTE S E S S I O N / F E STIVAL PAVI LI O N
PROTOTYPING: ITS NOT JUST FOR PRODUCTS

9:00 AM PLENARY SESSIONS

SOCAP/EUROPE; LOOKING BACK, LOOKING FORWARD
Frank van Beuningen
Jocelyn Wyatt, IDEO.org
11:45 AM
BREAK
Adam Dole, Mayo Clinic Veronika Scott, The Empowerment Plan Alex Gilliam, Public Workshop
Frank van Beuningenco-founder of the first international SOCAP conferencegives a glimpse from the highly successful SOCAP/Europe in June.
GOVERNMENT THAT GETS THINGS DONE

KEYNOTE / Elizabeth Littlefield

INVESTING WITH IMPACT: A PARTNERSHIP-BASED APPROACH TO SOCIAL AND ENVIRONMENTAL INNOVATION
When it comes to social innovation, most government agencies are primarily just talk. And then theres OPICthe agency that gets things done. Elizabeth Littlefield tells what shes learned from within the agency so far and what she sees ahead for impact investing.
Protoyping can take many forms and is a critical piece of the design process that allows concepts to be tested, further developed, and validated. In this hands-on, interactive session well explore prototyping products, technologies, services, systems, and businesses while digging into real-world projects.
Lets explore the meteoric rise of collaborative consumption start-ups, the benefits and keys to building these people-powered marketplaces, and whats next for this $110 billion dollar market that is building social capital, increasing access to shared resources, and reducing societys footprint.
CAPITAL IDEAS
$

POWER SHIFT: MAKING MODERN ENERGY AFFORDABLE, ACCESSIBLE, AND INVESTIBLE AT THE BOP
Steve Godeke, Godeke Consulting Justina Lai, The Rockefeller Foundation Varun Sahni, Impact Investment Partners R. Paul Herman, HIP Investor Bill Campbell, Equilibrium Capital Group
WHAT DOES IT TAKE TO REACH SCALE?

MINI-KEYNOTE / Brian Trelstad
Lalarukh Faiz, U.S. Secretary of States Office of Global Partnership Initiatives Jeff Hamaoui, The Cazneau Group Cameron Peake, Mercy Corps Michelle Viegas, Inter-American Development Bank
Richenda Van Leeuwen, UN Foundation (panel moderator) Paul Needham, Simpa Networks Alla Jezmir, EGG-Energy Vinay Jaju, ONergy Stewart Craine, Barefoot Power
To create the massive social change that the world needs, it takes a mix of public, philanthropic, and investment funding and partnership. Brian Trelstad of the Acumen Fund has a road map to get there that makes sense.
BEST OF THE ENTREPRENEURS PITCHES

Some of the best pitches from the Pitch Room come to the main stage to inspire our community.
Given the range and complexity of social and environmental issues today, the public and philanthropic sectors are forging more innovative public-private partnerships (PPP) with social entrepreneurs, businesses, investors, and civil society. These new models demonstrate how business and government are maximizing and
A panel of leading BoP-aligned energy enterprises will discuss and debate how their companies are deploying innovative technology and business models, including discussions on logistical considerations and pricing strategies.
In this session, a panel of experts representing private, philanthropic, financial-first, and impact-first capital will work in real-time with the audience to solve a series of challenging financial conundrums. SOCAP participants are being asked to submit live problems ahead of time, which they are facing in either finding appropriate social capital or in allocating capital. The session will emphasize collaboration and creativity in connecting social capital with the right opportunities.
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ARE YOU HUNGRY FOR ACCESS, ECONOMIC DEVELOPMENT, AND INNOVATION TO ELIMINATE FOOD DESERTS?
WILD CARD TRACK / BLOCK 6B
6 0 M I N U T E S E S S I O N / 370 C

PITCH SESSION 3: SCARCITY AND RESILIENCE *
11:30 AM / 90 MINUTE SESSION / INVESTOR ROOM
Tim Freundlich, ImpactAssets Keely Stevenson, Bamboo Finance Gil Crawford, MicroVest Wim van der beek, Goodwell Investments
curate a discussion helping attendees make personal sense of their learnings.
* NOTE: This session begins at 11:30 AM Entrepreneurs who are pitching:

Amy Cagle, DayOne Response David Auerbach, Sanergy Ben Sandzer-Bell, CO2 Bambu Dana Harvey, Mandela Foods Cooperative
Megan Fielding, MicroPlace Scott Sporte, NCB Capital Impact Brahm Ahmadi, Peoples Community Market Tina Castro, The California Endowment Pablo Bravo, Catholic Healthcare West
There is a wicked problem in impact investing, that of lack of scale. A new strategy is being employed, diversifying to multiple fund offerings concurrently, all leveraging the same distribution, back office, and brand to aggregate to bigger, better, faster. Cutting edge leaders explore what it means to be a Fund Family.
THE ART OF POSSIBILITY: A SOCAP COLLECTIVE IMPACT PROJECT

James Hanusa, Rio+20 Earth Summit
Join us for the how and why behind the California FreshWorks Fund, a $200 million financing partnership created to bring fresh healthy foods to over two and a half million people. And learn how you can help this Fund and other healthy food initiatives improve health outcomes in underserved communities, spur economic development, and inspire innovation in healthy food retailing.
Supporting Mentors:
Dan Crisafulli, Potrero Impact Advisors R. Paul Herman, HIP Investor
LAUNCHING AND ITERATING: LEARNING FROM THE MARKET

Moderator:
SEEDING SYSTEMS CHANGE: A LOOK TOWARD GREEN 3.0

6 0 M I N U T E S E S S I O N / 26 0 C
Gil Friend, Natural Logic Cheryl Dahle, Future of Fish Jackie VanderBrug, Criterion Ventures Thomas Kriese, Context Partners
Social entrepreneurs present their work in areas as diverse as water sanitation, information access as a human right, sustainable sanitation systems in urban slums, and affordable eco-housing solutions, with particular focus in Africa and Latin America. However, all are united in their focus on improving access to basic human needs. Each presenter will receive on-the-spot support from mentors who will commit to providing tangible resources, offer network connections, and give concrete advice.
Krista Donaldson, D-Rev: Design for the Other 90% Yves Behar, fuseproject Damien Newman, Central Story Eve Blossom, Lulan Artisans
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Join us in this interactive session as we dive into the behaviors, structures, and businesses that will continue to drive the rise of the people-powered economy. Harness SOCAPs community to make an actual impact as we explorealong with investors and the city of San Francisco what it would take to make the Central Market District in San Francisco a showcase people-powered economy.
BLUE SKY: THE SHAPE OF THE IMPACT ECONOMY IN 2012 AND BEYOND.
How do we move beyond considering the effect of one solution to seeing how myriad solutions interact in a system? How do we look at a sprawling problem, created through chain reactions of consumers, farmers, policymakers, scientists, and others, to understand whats missing? These panelists have stepped up to grapple with difficult questions, looking past alluring silver bullet approaches to problem solving. They have embraced more challenging, nuanced, and hopefully, more effective approaches. Join us to hear about their different approaches to hack the system.
1:00 PM LUNCH
Launching products and services into the market begins a feedback loop that provides information about how well our ideas are hitting the mark with our intended audiences. Ideally, we build in mechanisms to listen, learn, adjust, and iterate to create meaningful experiences that people love, which serve them well, and that work as successful business models. Well explore the ways in which we can gather feedback to continually improve products and services.
Jonathan Greenblatt, Impact Economy Initiative, The Aspen Institute Jonathan Jenkins, The Social Investment Business Stephen DeBerry, Bronze Investments Eduardo Rallo, Pacific Community Ventures Christa Velasquez, Initiative for Responsible Investment, Harvard University
INVESTING FOR THE FUTURE OF TECHNOLOGY


ITS ALL IN THE (FUND) FAMILY MANAGING SCALE THROUGH MULTIPLE FUNDS
Jamais Cascio, Institute for the Future
Join Jamais Cascioone of Foreign Policy magazines Top 100 Global Thinkersin a sensemaking discussion. Well consider the intersection of emerging technologies, environmental dilemmas, and cultural transformation. Jamais will introduce three future scenarios, and then
As the discussion about social capital markets shifts to the mainstream economy, many are wondering about its future trajectory. We have already seen more financiallydriven investors enter the market, and a wave of entrepreneurship. But what will the next generation look like? What can we expect as the field evolves? What are the high-performing social enterprise business models driving the field forward, and the smart ways of identifying and financing them? In this session, noted thought leaders share their insights on the future that we have to look forward to.
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THE POLYCENTRIC REGION
6 0 M I N U T E S E S S I O N / 370 C

solar energy solutions for homes and businesses, and creating low-cost and effective solar solutions to meet the basic energy demands of some of Guatemalas poorest citizensthese are the solutions that you will see presented by the social entrepreneurs who have built them. Then witness as mentors provide tangible resources, offer network connections, and give concrete advice on-the-spot. companies inform and are informed by the world of Social Enterprise.
Eva Engquist, Malm University Philip Sandberg, Centrum fr Publikt Entreprenrskap (Center for Public Entrepreneurship) Hanna Sigsjo, Malm University
FILLING THE GAPS

Matt Bannick, Omidyar Network (panel moderator) Bill Davis, GATE Impact Jed Emerson, ImpactAssets Linda Rottenberg, Endeavor Tracy Palandjian, Social Impact Bonds
In the 1990s, the shipbuilding industry in Sweden collapsed. For Malm, and the Region, this was a tragedy as the city not only lost a large number of jobs, but also its identity and its population dwindled. After unsuccessful attempts to establish other heavy industries, the focus was shifted towards knowledge, innovation, and sustainability, built on cross-sector collaboration. Come hear about the transformation, and what it was like getting there.
3:00 PM
BREAK
There is significant interest, capital, and entrepreneurial activity flowing in the social capital market. As the impact investing sector grows, its time to focus on infrastructure, addressing barriers to success, and on filling in the gaps. Investors, capacity providers, and leaders of important new investment platforms explore whats next.
PITCH SESSION 4: ENERGY AND TECHNOLOGY *

9 0 M I N U T E S E S S I O N / I NVE STO R R O O M

100 M I N UTE S E S S I O N
4:50 PM OPEN SPACE JAMBOREE

* NOTE: This session begins at 1:30 PM Entrepreneurs who are pitching:

David Schafran, NETRA Juan Fermn Rodrguez, QUETSOL Stig Westling, Skip to Renew Alla Jezmir, EGG-energy
CRAIGS NEXT
KEYNOTE CONVERSATION WITH CRAIG NEWMARK
Supporting Mentors:
Peter Crosby, dotSUB Yolanda Ruiz, Pacific Community Ventures Sylvia Ventura, Hub Ventures Gary Bolles, Xigi Inc
Craig Newmarkfounder of craigslistknows what it takes to build a global, scalable, online platform. Now hes trying to figure how to use a mix of the virtual and the local to build a new platform that empowers a movement for the common good. An armchair conversation with Kevin Jones.
Join us for more conversations, food, and fun in Herbst Pavilion as SOCAP winds to a close. Then stay into the evening for Off The Grid, when more than 30 food trucks converge onto Fort Mason for a spectacular array of San Francisco Street Food, music, and even more time to connect and keep the conversation going.
POINTING ENTREPRENEURS AT PROBLEMS WITH A BUDGET ATTACHED

Through a collaborative process, the Sustainability Consortium drives scientific research and the development of standards and IT tools through a collaborative process in order to enhance the ability to understand and address the environmental, social, and economic implications of products. Bonnie Nixon, the Consortiums Executive Director, brings insights to SOCAP into ways that her work with Fortune 500
6:00 PM OFF THE GRID
Moderator:
Energy and technology are hot industries right now, especially in how they are leveraged for social issues. Using smartphones to determine a persons vision prescription in the moment, developing bio-based industrial lubricants and greases, providing turn-key
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What brings these people together?
A STORY TO TELL
When choosing speakers for our conferences, the SOCAP team finds the people who are the thinkers and the doers who are making a difference, using business as a tool for disruptive, system-changing impact that can grow fast enough to meet the challenges of the world. 1 BERT OLA BERGSTRAND / Community of Bergsjon, Sweden 2 DANA HARVEY / Mandela MarketPlace 3 DAVID CHEN / Equilibrium Capital Group 4 DONNA MORTON / First Power 5 FRAN SEEGULL / ImpactAssets 6 JO-ANN TAN / Acumen Fund 7 NED BRESLIN / Water for People 8 NEAL GORENFLO / Shareable Magazine 9 VAN JONES / The Green-Collar Economy 10 PATRICK GLEESON / Meyer Family Enterprises 11 PATRICE SCHNEIDER / Media Development Loan Fund 2 11 3 4
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MAINSTAGE SPEAKERS AT SOCAP11

KEVIN STARR
Kevin directs the Mulago Foundation and the Rainer Arnhold Fellows Program. He had a perfectly good career in medicine when he stumbled into philanthropy in 1994. His friend and mentor Rainer Arnhold died suddenly when they were working together in Bolivia, and the Arnhold family asked Kevin to help carry on Rainers work through the Mulago Foundation. He spent the next decade working with projects from Afghanistan to Zambia, trying to figure out what makes for real impact at big scale. At the behest of the board, he established the Rainer Arnhold Fellows Program in 2003 to apply Mulagos principles and tools to help social entrepreneurs turn good ideas into lasting change at scale.
language and achieve a common goal on a project. He is proud to see groups maximize social and environmental impact faster and smarter than it could have been done without the new, and innovative collaborations that occur based on people meeting and discovering each others value at SOCAP.
Innovation and Technology at Salesforce.com Foundation. While there, he established himself as a thought leader in the social metrics space through extensive experience working with organizations such as the Acumen Fund, GIIN (Global Impact Investing Network) and members of ANDE (Aspen Network for Development Entrepreneurs). Steve also a long background as a high school administrator and classroom teacher, and started his career in the Peace Corps. Today, Steves work concentrates on helping microfinance institutions and other development organizations measure and manage their social performance using the Progress out of Poverty Index.
based approach to impact investing that seeks to infuse new capital into the system via an expanded investor class. Prior to joining MicroPlace, Giles worked for five years as a Senior Manager on PayPal Incs consumer marketing team, where he led development of the firms social media strategy and created key consumer engagement programs and campaigns. He was a principal member of the team responsible for developing their Corporate Social Responsibility platform. Before that, he spent five years at eBay, Inc. as a Senior Category Manager, where he led strategic oversight of the companys Books marketplace, among others, emphasizing specialized community input as the foremost driver of the consumer shopping experience.
SABA GUL
Saba Gul is an engineer turned entrepreneur/do-gooder, with a passion for female education and empowerment. Her current project, Bags for Bliss, is dedicated to lifting adolescent girls and their families out of poverty through education and entrepreneurship. The girls are trained to create, design, and market beautiful, socially-conscious handbags. The profits fund their education and provide savings for the community. Saba is a recent alumnus of MIT, from where she holds BS and MS degrees. Saba was an MIT Public Service fellow in Sri Lanka, where she worked on low-cost solar lighting for post-Tsunami refugees. She has also conducted workshops on entrepreneurship at universities in Africa. She sits on the board of the MIT South Asian Alumni Association, and volunteers her time for the Association for the Development of Pakistan. Saba was born and raised in Lahore, Pakistan.
MICHAEL KIESCHNICK
Michael is president and co-founder of Working Assets, a telecommunications company that donates a portion of its revenues to progressive non-profit groups and engages its members in civic activism. Under Michaels direction as president, Working Assets has grown dramatically, from $2 million in revenues in 1991 to more than $100 million today. Michael currently serves on the boards of The Beatitudes Society, Sojourners, the American Environmental Safety Institute, the League of Conservation Voters Education Fund, and the Ballot Initiatives Strategy Center Foundation. He has written several books on capital markets and development, most recently Credit Where Its Due (with Julia Parzen), the authoritative study of development banking.
ROSA LEE HARDEN

Rosa Lee Harden, the executive producer of SOCAP/Europe, is a serial entrepreneur and community builder. Her goal in producing SOCAP has been to keep meaning alive at the intersection of money and meaning. As a founder, Rosa Lee has strategized to bring open space sessions to every SOCAP conference. In addition to allowing everyone to contribute what is meaningful for them, the open space sessions help SOCAP conferences build a community of people in relationship with one another. A community builder in all of her activities, she was the priest in an Episcopal parish in San Francisco for ten years, where she led a thriving, innovative, and welcoming congregation. Her next challenge is taking the money and meaning conversation more deeply into the church as Canon for Money and Meaning at All Souls Episcopal Cathedral in Asheville, NC.
KEVIN JONES
Kevin has been a successful serial entrepreneur for many years, building information businesses in emerging industry and technology markets. His sweet spot is when the value is obviously present but not yet clearly defined and has to be discovered in face-to-face conversations. He has been part of creating market-defining publications, conferences, and analysis services in internet marketplaces and now social capital markets. Success, to Kevin, for a conference like SOCAP11 is when people from different sides of the marketplacesay an NGO and an impact investment fund learn to speak the same
JEFFREY HOLLENDER
Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand known for its authenticity, transparency, and progressive business practices. For more than 25 years, Hollender has been helping millions of Americans make green and ethical product choices, beginning with his bestselling book, How to Make the World a Better Place, a Beginners Guide. He went on to author five
MAINSTAGE SPEAKERS
GILES CASSELS
Giles Cassels joined MicroPlace, Inc. in 2010. He leads all marketing efforts for the MicroPlace team, and has been focused throughout 2011 on bringing new vigor to the firms mission and brandmost specifically by creating a more community-oriented, movement-
STEVE WRIGHT
Steve has worked for more than 15 years at the intersection of technology and education. Before joining Grameen Foundation in 2010, he served for years as the Director of
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additional books, including The Responsibility Revolution and Planet Home. Hollender is a board member of Greenpeace US and Verit, an independent non-profit organization monitoring international labor rights abuses in off-shore production sites. He is also co-founder of the American Sustainable Business Council, a coalition committed to changing the rules of business through public policy and a special advisor to the Cleveland Evergreen project.
PENELOPE DOUGLAS
Penelope Douglas is Board President of Hub Bay Area/SOCAP. Prior to joining Hub Bay Area/SOCAP, she founded and served as CEO of Pacific Community Venturesa non-profit whose mission is to invest human, intellectual, and financial capital in small businesses for the benefit of economically-underserved communities. Douglas was also a partner in Pacific Community Ventures LLC, with $60 million of committed capital. For nearly three decades, she has applied her strategic acumen and dedication to social change for organizations such as Morrison & Foerster, Odwalla, Ernst & Young, New Mexico Community Capital, Wells Fargo, San Franciscos Larkin Street Youth Center, Friends of the Urban Forest, Juma Ventures, and more. Shes been featured by media outlets such as the New York Times, NPR, San Francisco Chronicle, and California magazine, which includes recognition as a pioneer of compassionate capitalism, and a Robert A. McNeeley Trailblazer Award winner. In addition to being a leader of social change, Douglas is an athlete who has competed in ultra marathons and Ironman Distance Triathlons, and an artist whose paintings and drawings have been exhibited publicly. Douglas is a native of California and a graduate of Smith College.
and was recently named a finalist for the ISSP Pinnacle Award (along with Ray Anderson, Amory Lovins, KarlHenrik Robert, and Bob Willard), acknowledging those people that have contributed the most to the emerging field of sustainability. He lectures widely on business strategy and sustainability issues and writes The New Bottom Line, offering strategic perspectives on business and environment. He holds an M.S. degree in systems ecology from Antioch University, has a black belt in Aikido, and is a seasoned practitioner of The Natural Step environmental management system.
DEBORAH ALVAREZRODRIGUEZ
Deborah Alvarez-Rodriguez joined Goodwill Industries as President and CEO in March 2004. Known for her dynamic leadership style, and with over 15 years of executive management experience spanning the non-profit, philanthropic, public, and private sectors, Ms. Alvarez-Rodriguez has a track record of catalyzing change within organizations and leading them toward greater innovation, accountability, and responsiveness. Prior to joining Goodwill, Ms. Alvarez-Rodriguez was Vice President of Silicon Valleys Omidyar Foundation, the Director of San Franciscos Department of Children, Youth and Their Families (DCYF), the Founder and CEO of San Franciscos Every Child Can Learn Foundation, Executive Director of Intergovernmental and School-linked Services at the San Francisco Unified School District, and Assistant Director for Budget and Planning for the San Francisco Department of Public Health. Ms. Alvarez-Rodriguez is a graduate of HarvardRadcliffe College.
families, enable social entrepreneurs worldwide, and that advocate their Foundations sustainability, mission, and social investment strategy. Kleissner provides pro-bono architectural, project, and construction management services for non-profits both locally and internationally with a focus on culturally appropriate and sustainable design. Additionally, she has led fundraising efforts for a variety of both local and international non-profits focusing on capital and endowment campaigns. Kleissner was raised in Hawaii, attended the Kamehameha Schools and the University of Hawaii at Manoa graduating with a BArch in Environmental Design. She was the Vice President of an architectural firm in Hawaii doing work in Hong Kong, Singapore, Sri Lanka, and Malaysia. Most recently she was the president of The Kleissner Group, an architectural and project management firm in Silicon Valley.
Middle East and North Africa (MENA), where he helped leaders of Arab microfinance banks create a network called Sanabel. The original 17 microfinance institutions (MFIs) in the network serving 170,000 clients grew over nine years to 61 MFIs serving 3 million clients, mostly women. The MFIs operate in some of the toughest environments in Yemen, Syria, and Iraq, strengthening families and communities. The work in MENA led to the establishment of the Gray Ghost Microfinance Fund, a regional microfinance equity-fund incubator.
JEFF LEIFER
My name is Jeff Leifer, CEO of Circadian Media Lab (CML). I was proud to be among the earliest voices advocating socially responsible finance, and still consider that a driving force in my life. Ive had the privilege of working at the intersection of media, finance, and technology for more than three decades and Im still learning how to frame the big questions facing social capital today. Transformative change begins with a shift towards harmonizing our business and life goals. At CML, we are committed to bringing about this meaningful change in culture through authentic engagement. From engineering digital media to sharing transformational stories, CML is stretching towards this horizon.
SEAN GREENE
Sean Greene is the Associate Administrator for Investment and Special Advisor for Innovation at the U.S. Small Business Administration. He brings 20 years of experience as an entrepreneur, investor, and business strategist to the SBA. He was the founder and CEO of Away.com, an online travel company that he sold to Orbitz. He was also a co-founder of Rock Creek Ventures and LaunchBox Digital, a seed-stage investment firm in Washington, D.C. Previously, Greene was a management consultant with McKinsey & Company. Greene holds an AB from Princeton University, an MBA from Yales School of Management, and was a Fulbright Scholar at the National University of Singapore.
JANE McGONIGAL
Jane McGonigal, PhD is a world-renowned designer of alternate reality gamesor, games that are designed to improve real lives and solve real problems. She believes game designers are on a humanitarian mission and her #1 goal in life is to see a game developer win a Nobel Peace Prize. She is the New York Times bestselling author of Reality is Broken: Why Games Make Us Better and How They Can Change the World (Penguin Press, 2011)and currently serves as the Creative Director for Social Chocolate, where she is making games powered by the science of positive emotion and social connection. The companys first game, SuperBetter, is
MAINSTAGE SPEAKERS
BOB PATTILLO
Bob is the founder of Gray Ghost Ventures (GGV) and responsible for the vision behind GGV. He currently leads the team as Chief Executive Officer. Bobs first microfinance work was on the board of the Deutsche Bank Microcredit Development Fund. ACCION board service soon followed, which then led to field work in the
GIL FRIEND
Gil is founder, president, & CEO of Natural Logic Inc, helping companies design, implement, and measure profitable sustainability strategies. He is widely considered one of the founders of the sustainability movement,
LISA KLEISSNER
Lisa Kleissner is the President of the KL Felicitas Foundation, a family foundation she co-founded with her husband in 2000. The Foundation is dedicated to supporting programs that empower rural communities and
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designed to increase resilience in the face of any illness or injury, or health and wellness goal. Players have used SuperBetter to overcome concussions, get through chemotherapy, reduce stress, lose weight, and quit smoking. Clinical trials for the game begin in September at Ohio State University Medical Research Center.
PASCAL FINETTE
Pascal Finette is Director of Mozillas Web FWD accelerator program, where he works with the wider community inventing the future of the Web. He loves technology and believes that the Internet is deeply impacting mankind. Prior to Mozilla, he led eBays Platform Solutions Group, consulted a bunch of entrepreneurs on their strategy & operations, and invested into startups, among other things. Pascal frequently speaks about Open Innovation on the Web.
she was Director of Private and Finance Sector at World Bank and Chief Executive Officer of the Consultative Group to Assist the Poor (CGAP), a multi-donor organization housed at the World Bank and created to help build a professional, global, microfinance industry providing flexible, high-quality financial services to the poor. Prior to joining CGAP, Elizabeth was JP Morgans Managing Director in charge of capital markets and financing in emerging Europe, the Middle East ,and Africa as well as JPMs Head Debt Trader in Africa, Eastern Europe, and Asia. She has additionally served on the Board and Executive Committee of Womens World Banking, the MasterCard Foundation and Calvert Foundation, among others.
pants to play an active role in policing the information that is shared on the site. In March 2011 Craig launched craigconnects, his initiative to link up everyone on the planet using the Internet to bear witness to good efforts and encourage the same behavior in others. Craig regularly communicates through Twitter (twitter.com/ craignewmark) and Facebook (facebook.com/craignewmark). He also blogs regularly (cnewmark.com) and is a contributor to the Huffington Post (huffingtonpost.com/ craig-newmark).
Photo credit: Stephanie Canciello, unali artists
revenue to $2 billionnearly half of eBay marketplace revenueand spearheaded eBays initiatives in Global Development and Citizenship, where he worked to bring the power of eBay to the developing world.
BILL DAVIS
As the president of Gate Impact, Bill specializes in Business & Logistical Intelligence with recent engagements with American Express, IBM, and Boeing. Bill provides advisory services to some of the largest Social Investment Portfolios and passionate consultants in the US, and coauthored the Impact Intelligence for High Performing Organizations Roadmap. Over his 20 year career, Bill has provided leadership that resulted in financial, technical, operational, and most importantly cultural transformation (work ethic, quality of work, timelines, & governance) for his clients. In his spare time he is a change the world artist and writes music that address issues of inequality in North America and orphans of war in South America. Bills passion is driven by being a personal beneficiary of effective ecosystems that are designed to alleviate poverty and promote success in inner city communities.
BONNIE NIXON
As Executive Director for The Sustainability Consortium (TSC), Nixon is responsible for strategic direction and execution. TSC will help set standards and transparent methodologies, tools and strategies for products and supply networks that address environmental, social, and economic imperatives. Prior to TSC, Bonnie was Director of Environmental Sustainability at Hewlett Packard (HP). As Director of Ethical Sourcing at HP, she implemented the worlds largest and most complex electronic ethical and sustainable supply chain program. Nixon serves on multi-industry consortia for global retailers, footwear and apparel, toy, pharmaceutical, chemical, automotive, consumer goods, and mining. She is Board Chair for Sustainable Silicon Valley and is on the Board of Blue Planet Network.
BRIAN TRELSTAD
Brian Trelstad is the Chief Investment Officer of Acumen Fund, a $60M social investment fund investing in innovative social enterprises in South Asia and East Africa delivering critical health, water, housing, and energy services to the base of the pyramid. He also drives Acumens work measuring social and financial return and is a founding executive committee member of the Aspen Network of Development Entrepreneurs (ANDE). Prior to Acumen Fund, Brian was a management consultant with McKinsey & Company in their New Jersey office. He has co-founded and advised several early-stage technology companies and social enterprises and was the lead environmental staffer for President Clintons Corporation for National Service. He is a graduate of Harvard College, Stanford Universitys Graduate School of Business, and the University of Californias College of Environmental Design.
FRANK VAN BEUNINGEN

Frank van Beuningen, co-founder of SOCAP/Europe, is an entrepreneur, investor, and champion of small companies that intersect money and meaning. In his early years, Frank exited banking for sailing and windsurfing, and along the way built a small sailmaking firm into an international brand. His love of nature & the environment propelled him in 1997 to found the first social investment fund in Europe, PYMWYMIC (Put Your Money Where Your Mouth Is Community). Frank has since invested in or led investment for 30 companies. He continues to sail and enjoy life, now with his wife Margaret who he met through impact investing (a measurable return). And with the PYMWYMIC community of investors Frank continues to put his money where his mouth is for the companies changing the world.
JED EMERSON
Jed Emerson has extensive experience leading, staffing, and advising funds, firms, social ventures, and foundations pursuing financial performance with social/environmental impact. He is an internationally recognized thought leader in sustainability and sustainable finance, impact investing, social entrepreneurship, and strategic philanthropy. Emerson has played founder roles with some of the nations leading venture philanthropy, community venture capital, and social enterprises. He has also served in various faculty appointments at Harvard, Stanford, and Oxford University Business Schools and is an internationally recognized author and visionary, presenting his work at The World Economic Forum, Skoll World Forum, and countless conferences around the globe, addressing business, social justice, philanthropy,
MAINSTAGE SPEAKERS
MATT BANNICK
As Managing Partner, Matt Bannick leads all aspects of Omidyar Networks operations and strategy, working closely with the co-founders and board of directors. Prior to Omidyar, Bannick was general manager, and later president, of eBay International, Bannick was largely responsible for building eBays global footprint and driving phenomenal revenue growth. After eBay acquired PayPal in 2002, Bannick was PayPals president more than tripling its revenue in its first two years with eBay. In 2004, Bannick returned to eBay International, increasing annual
CRAIG NEWMARK
Craig Newmark is the founder of craigslist, the web-based platform that has fundamentally changed classified advertising. It is based on a culture of trust, encouraging partici-
ELIZABETH LITTLEFIELD
Elizabeth Littlefield was appointed by President Obama as OPICs tenth President and CEO. From 2000 until 2010
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sustainable development, and impact investing audiences. Jed currently currently serves as EVP Strategic Development of ImpactAssets. In that position he oversees intellectual property development and field building efforts.
SOCAP11 SPONSORS
TRACY PALANDJIAN
Tracy founded Social Finance Inc. Prior to launching the firm, Tracy was a Managing Director at The Parthenon Group, a global strategy consulting firm where she established and led the non-profit practice, and consulted to foundations and non-profit organizations. Tracy is also a co-author of Investing for Impact: Case Studies Across Asset Classes. Prior to Parthenon, Tracy worked at Wellington Management Co. and McKinsey & Co. Tracy serves on the boards of the Robert F. Kennedy Center, the HBS Alumni Board, and Agassi Graf Holdings. A native of Hong Kong, Tracy is fluent in Cantonese and Mandarin. She graduated magna cum laude from Harvard College, with a B.A. in Economics, and holds an M.B.A. with high distinction from Harvard Business School where she was a Baker Scholar.
We wish to thank the following innovative sponsors who stand at the forefront of the social capital markets movement.
SOCAPS MARQUEE SPONSOR

MICROPLACE
www.microplace.com MicroPlaces mission is to help finance the fight against global povertyinspiring individuals to invest in poverty alleviation, community development, healthy food, and other initiatives so their portfolios can make a positive difference in the world. Investors can start with as little as $20. Once theyve invested, they earn quarterly interest and at maturitychoose to either reinvest or get repaid. By enabling individuals to devote a portion of their investment portfolios to impact investing, a significant source of new funding is made available to drive transformational social change where it is desperately needed.
INNOVATION SHOWCASE POWERED BY

HALLORAN PHILANTHROPIES
development, media renewal, and clean energy programs to the poor. Halloran Philanthropies recognizes that a new form of capitalism is arising that recognizes both the power and efficiency of market systems and the ability to direct them toward social and environmental issues leading to a more balanced set of returns.
www.halloranphilanthropies.org The vision of Halloran Philanthropies is to create the World We All Want by contributing to and investing in organizations that demonstrate great success in programs that promote global ethics and community economic development. To fulfill our mission we are committed to supporting projects designed to promote and expand corporate social responsibility, social capital markets, interfaith dialogue, microfinance, community entrepreneurial
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SPONSORS
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SUPPORTING SPONSORS
selection of the highest quality products available. Our search for products begins right outside our front door in every community where we do business. We are
OMIDYAR NETWORK
nationwide, ranging from $250,000 to $250 million in assets. Foundation Source Access is a service for foundation clients that enables them to find projects and causes that match their philanthropic interests, and tap the experiences and expertise of the entire Foundation Source community. Our full range of back office, online, and advisory services allows donors and their families to focus more on mission, strategy, and family priorities and less on administration and compliance tasks. The result: better run foundations with greater social impact.
operate, and strengthening communities worldwide. We aim to enrich society and drive sustainable economic growth by giving people and businesses innovative ways to be more creative, productive, and successful through the power of information. Our approach to corporate responsibility is an integrated part of HPs overall business strategy, helping us create long-term value that will benefit customers, shareholders, consumers, and our communities. The innovations driven through our social innovation program broaden our understanding and perspective on customer needs, creating a virtuous cycle of business development.
permanently committed to buying from local producers that meet our high quality standards, particularly those who farm organically and are themselves dedicated to environmentally friendly, sustainable agriculture. We are greatly increasing our efforts in this regard by further empowering our individual stores and regional buyers to seek out locally-grown products.
www.omidyar.com Omidyar Network is a philanthropic investment firm dedicated to harnessing the power of markets to create opportunity for people to improve their lives. Established by eBay founder Pierre Omidyar and his wife Pam, the organization invests in and helps scale for-profit companies and nonprofit organizations to catalyze economic and social change. To date, Omidyar Network has committed more than $440 million across multiple investment areas, including financial inclusion, entrepreneurship, property rights, mobile technology, and government transparency.
EMCOR RSF SOCIAL FINANCE
www.emcor.com Emcor Securities Inc. (Emcor) has three decades of experience as a leading independent risk management firm. Emcor provides strategic asset allocation advisory services to institutional investors and family offices, and specializes in the design and development of customized investment allocations and strategies. The investment programs to which Emcor serves as advisor are managed by traditional as well as alternative investment managers, and include investments in U.S. timberland properties with an emphasis on full-forestry ecosystem services.
IMPACT ASSETS
www.impactassets.org ImpactAssets is a non-profit financial services company created to help solve the worlds toughest problems by catalyzing investment capital for maximum environmental, social, and financial impact. With easy and effective options for individuals and advisors, ImpactAssets aggregates and invests assets in order to accomplish three goals:
www.rsfsocialfinance.org Since 1984, RSF Social Finance has provided more than $230 million in loans and $100 million in grants
LIQUIDNET
to social enterprises generating positive social and environmental impact. Underlying all of our work is a spirited conversation about the role that money can play in the development of humanity. SOCAP facilitates these conversations on a large scale, bringing together a diverse group of global innovators working to direct the flow of capital toward social good. We are proud to sponsor SOCAP11 and to be among the community of investors and social entrepreneurs that are attracted to this event each year.
http://www.liquidnet.com/about/forGood.html Liquidnet is the premier institutional investment community, bringing together the worlds largest asset managers and public companies on a single network that directly connects traders, portfolio managers, analysts, and corporate issuers. Through an active corporate social engagement program called Liquidnet For Good, since 2007 the company has devoted its financial capital, human capital, and creative capital to help solve social challenges.
Leverage investments to earn a return and create positive social and environmental impact Increase the amount of capital flowing to high impact social and environmental enterprises Speed the adoption of impact investing by investors, philanthropists and their wealth advisors
Making More Foundations Great Foundations
HP
FOUNDATION SOURCE WHOLE FOODS MARKET
www.hp.com At HP, we believe that corporate success and social contribution are interdependent. As the largest technology company in the world, were in a unique position to use our global reach to serve billions, improving quality of life, changing the way businesses
SPONSORS
www.foundationsource.com Foundation Source is the nations largest provider of support services for private foundations. Today, the company runs nearly 1,000 private foundations
www.wholefoodsmarket.com For more than 25 years, Whole Foods Market has worked to provide customers with the broadest possible
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txtWEB HUB BAY AREA GOOD CAPITAL
GIIRS
www.txtweb.com txtWeb is a global platform where anyone with a mobile phone can discover and consume internet AND txtWebonly content just by SMSing keywords (very much like entering domain names into internet browsers) to ONE national number and receive back content (up to 900 characters per SMS). Keywords represent an almost unlimited number of applications that use content from the internet or have their own original content. These applications are created by an open community of publishers and developers, and can include Wikipedia content, local market prices, government programs, financial literacy tips etc. A user can think of txtWeb as an SMS-based browser, but much more accessible than web-browsers on computers since anyone with a simple feature phone can use it.
www.giirs.org GIIRS Ratings and Analytics assist companies and funds in the capital raising process by providing them with ratings on their social and environmental performance. GIIRS also provides investors the data they need to make intelligent impact investing decisions. At scale, GIIRS will help drive capital to higher impact investments, make the investment process for impact investments more efficient, and help bring new capital to the marketplace. SOCAP provides GIIRS with a unique opportunity to bring its many stakeholders companies, funds, partners, investment advisors, and investorstogether.
www.bayarea.the-hub.net The Hub Bay Area is a nexus point of entrepreneurship, funding, and mission. It is a place where for-profit and non-profit social change ideas build and scale into viable enterprises that address the complex problems we face, from poverty to climate change, for people and planet. At the Hub, change agents find the support they need to reach their goals faster, smarter, and more effectively, surrounded by a community of support and resources. From seed funding to professional services, from mentors to knowledgeable peers, the Hub is the platform that helps you make it happen. Its where change goes to work, in San Francisco and Berkeley.
www.goodcap.net Good Capital is an investment company that increases the flow of capital to innovative ventures creating marketbased solutions to inequality and poverty. Using a high engagement model, we invest in the most promising social enterprises and give them the tools and guidance they need to succeed. In addition, Good Capital actively leads the development of the emerging social capital market. We share a deep commitment to the creation of a new, informed, and passionate world of investing that strategically moves more capital to good.
MARKETPLACE SHOWCASE SPONSORS

EXYGY
TRILLIUM INVESTMENTS
www.trilliuminvest.com Boston-based Trillium Asset Management, LLC (Trillium) is the oldest independent investment advisor devoted exclusively to sustainable and responsible investing (SRI). We believe examining environmental, social, and governance (ESG) factors as an integrated part of the investment process can lower portfolio risk and help identify the best managed companies. With $900 million in assets under management, we have been managing equity and fixed income investments for high net worth individuals, foundations, endowments, religious institutions, and other non-profits since 1982. A leader in shareholder advocacy and public policy work, our goal is
EVENTBRITE
www.exygy.com
REDF NCB CAPITAL IMPACT
Exygy is a web services and applications development company based in San Francisco, CA. Theyre a team of artists and developers building custom web, mobile, APIs, wordpress and more for startups, social ventures and corporate clients around the world.
www.redf.org REDF is a California-based venture philanthropy organization that invests in non-profit-run businesses called social enterprises that create jobs to employ people who have been chronically unemployed. The vast majority of those we have interviewed after getting a social enterprise job are still earning a paycheck two years later, and contributing to their families, communities and the economy. Now were bringing our model to scale to create jobs for thousands of Californians who have been shut out of the workforce, while developing a replicable national model. REDF celebrates its Social Enterprise Benefit and Expo September 30 in SF. Details at www.REDF.org/2011benefit.
www.ncbcapitalimpact.org NCB Capital Impact helps people and communities reach their highest potential at every stage of life. As a national, non-profit community development finance institution, Capital Impact provides financial services and technical assistance to help make high-quality health care, healthy foods, housing, and education more accessible and attainable, and eldercare more dignified and respectful. Capital Impact has used its depth of experience, cooperative approach, and diverse network of alliances to generate over $1.6 billion in critical investments that create a high quality of life for low-income people and communities.
to deliver both impact and performance to our investors.
www.eventbrite.com Eventbrite is for anyone planning or attending an event. They empower event organizers to become more efficient and effective when bringing people together, and people everywhere to discover great events that matter to them.
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SPONSORS
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SOCAP BOOKSTORE
Thank you to these Food to Fund Companies for donations to our Wednesday evening party.
Te
o.
www.betterworldbooks.com
Ja
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ca
JTC T
Better World Books is a for-profit social enterprise that collects and sells books online with each sale generating funds for literacy initiatives in the U.S. and around the world. With more than eight million new and used titles in stock, Better World Books is a self-sustaining company
that balances the social, economic and environmental values of its stakeholders. Since its founding in 2003, the Mishawaka, Ind.-based company has donated more than 5 million books; re-used or recycled more than 70 million pounds of books and this month just surpassed $10 million raised for its non-profit literacy, library and college partners.
IN-KIND SPONSORS NETWORK PARTNERS

Hub Global Criterion Ventures
NATURE GOT IT RIGHT. WE PUT IT IN A BOTTLE.
Tactical Philanthropy Watershed Capital Group PYMWYMIC Village Capital Investors Circle
Toniic Slow Money Sustainable Brands Social Impact Exchange
ClearlySo Kiva B Corp Global Social Venture Competition
Care2 NESsT Aspen Network of Development Entrepreneurs (ANDE)
Lifestyle of Health and Sustainability (LOHAS) i-genius Green Festival SXSW Eco
NATURE GOT IT RIGHT.

WE PUT IT IN A BOTTLE.
Celebrating people, planet and pure tea
MEDIA PARTNERS
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SPEAKERS
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What brings these people together? THE JOY OF CREATING
A MISSION-FOCUSED MARKET
Social Capital Markets is the conference that brings together the people and organizations creating the market at the intersection of money and meaning. Our management team is dedicated to building a sustainable society through creating economic and cultural power for the poor, using a for-profit market as the tool to make it happen. We do that by producing this conference and by providing social entrepreneurs the most innovative and exciting place to work at the Hub Bay Area, where change goes to work in San Francisco and in Berkeley. 3 2 1
1 Co-founder Tim Freundlich is the creative financial genius behind the businesses, with a fourteen years of accelerating the flow of capital to good at Calvert Foundation, Good Capital and Impact Assets. He creates innovative financial platforms that enable change to happen. 2 Co-founder Kevin Jones has created information businesses in emerging markets multiple times. He excels at figuring out where the market is going and telling the stories that help convene the people. 3 Co-founder Rosa Lee Harden has started or turned around seven successful businesses before this one. An Episcopal priest, she keeps meaning at the center of SOCAP and the Hub. 4 Cory Smith, CEO of the Hub and SOCAP, has been a successful technology and media entrepreneur. He excels at turning point solutions into coherent, focused platforms. 5 Penelope Douglas founded and led Pacific Community Ventures, one of the countrys largest community development venture capital funds for a dozen years before becoming executive board president at the Hub and SOCAP. She provides the leadership a young but growing organization needs.
SOCAP11 TEAM
AMY BENZIGER
Content & Media Producer For the past 3+ years, Amy Benziger has served as the Content Producer for the SOCAP conference series and is a member of the founding team of Hub Bay Area. A lifelong adventurer, she has lived, worked, and traveled in more than thirty countries and is still counting.
JANET WANG
Content Associate Janet is a member of the Content Team for SOCAP, focusing on speaker coordination. She has worked as an economic consultant with Deloitte, on product and operations for a social venture tech startup, with a micro-enterprise beekeeping initiative in Kenya, and is an origami and collage arts enthusiast.
KERRY MCGAGIN HARAHAN

Principle of KMA Communications Kerry McGagin Harahan is a 15+ year veteran of the public relations industry. Kerrys emphasis is defining and aligning business and communication strategies in order to make an impact in the market and build mindshare. She believes Money + Meaning = Mutual Returns.
GABBY CULVER
Content Producer Gabby scouts the landscape of social enterprise, discovering emerging trends and interesting developments, and identifying thought-leaders and action heroes to present at SOCAPs annual event. Prior to SOCAP, Gabby managed Pacific Community Ventures Business Advising program, providing resources to help progressive small businesses grow and access capital.
MIKE MOSS
Business Development Director Mike is a Northern California native and a Global Citizen. He attended peace rallies on his moms back at age 1, sold his dads homemade dried apricots door to door at age 4, and now heads up business development for Hub Bay Area, Hub Ventures and SOCAP.
CASEY TERRAZAS
Technical Director From Long Beach California, Casey brings experience in Convention Audio-Visual Operations Management. He has technically managed hundreds of events including LB Grand Prix, CA Governors Womens Conference, Dwell (Magazine) on Design, NASA, AOPA, and many more.
JON AXTELL
Operations Producer Jons SOCAP experiences range from directing traffic as a SOCAP08 volunteer social entrepreneur to coordinating production and partnerships for 4 consecutive SOCAP events. Jon speaks Mandarin Chinese, loves Stroopwaffles, and revels in the evolution of the amazing community that has become SOCAP and Hub Bay Area.
KATHY BRUIN
Logistics Manager Kathy joins SOCAP this year managing logistics to ensure a pleasant and seamless experience for all participants. Kathy started her event career working on the SF AIDSWalk and has managed dozens of high tech conferences.
CHRISTINA WEBER
Business Development Associate Christina is a sales & business development professional working with social enterprise and sustainable businesses.
BJ HARDEN JONES
Copy Editor As well as being the daughter of worldchangers Kevin Jones and Rosa Lee Harden, and copy editor extraordinaire for this program book, BJ is a mother, a healer, a consciousness evolutionary, and a budding cultural catalyst. She is holding space for the paradigm shift toward the profound love inherent within a radical knowing and speaking of truth.
FABIENNE BLANC
Registrar Fabienne, a native of France, was raised by parents who were enthusiastic early adopters of organic gardening and she ate fantastic fresh food a la Chez Panisse throughout her childhood. A San Franciscan since the 89 earthquake, shes tried to grow a tomato in the City every summer since, but having decided its impossible, joined the SOCAP team this year as its registrar.
MEGAN MCFADDEN
Online Media Manager Megan is responsible for SOCAPs online media presence via website management, community outreach, social media, and partnerships. Megan has 6+ years of communication experience for socially innovative start-up organizations.
BERT MEIJERS
Program Manager Bert is responsible for bringing the Innovation Showcase to SOCAP11. Bert is an associate at PYMWYMIC in Amsterdam, and a graduate from the KaosPilot University, the creative business school for social innovation in Denmark.
MATTHEW JERVIS
Production Designer Matthew caught the eye of the SOCAP inner circle after displaying undeniable sign hanging skillz during the SOCAP/ Europe Conference in Amsterdam.
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SOCAP 11 TEAM
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THANK YOU TO
Bin Li / SOCAP11 Intern Kate Talbot / SOCAP11 Intern Lindsay Melnick / SOCAP11 Intern Serenity Mlay / SOCAP11 Intern Avery Freeman / SOCAP11 Intern Brian Jones / SOCAP11 Intern Lisa Moresco / Volunteer Manager Pei-Ru Ko / Volunteer Coordinator Nicole Shore / Zero to Sixty Communications, Public Relations Peter Dietz / Social Media Supriya Kalidas / Graphic Design Claire Herminjard / Mindful Meats Colleen Cannon-Boyd, Internal Navigation Consulting / Professional Coaching Eric Nitzberg, Nitzberg Consulting / Professional Coaching Ruth Braden / Follow Me Social Marketing Better World Books Martin Montero David Hodgson Avary Kent Julia Chapman Jarrod Shappell Lauren Brown Deborah Cullinan and Kevin Chen at Intersection for the Arts Calgary Brown Tim Nichols Laurie Miller We want to thank the entire Hub Bay Area staff for their continual support of SOCAP. Its so much easier for us to accomplish our goal of helping change go to work when we do it with you.
TRANSPARENCY AT SOCAP11
Changing the direction of capitalism is about more than just talk, its about delivering on our ideals. Thats why weve done everything we can to use vendors who share our values for social responsibility and social benefit. Weve also tried our best to minimize the detrimental environmental impact that large conferences like this one generally have. From consumption and waste to energy and emissions, weve taken steps to reduce the events footprint and prioritize sustainability.
inclusive network. www.solidarium.com.br
ACRE GOURMET
Acre Gourmet has provided the local, organic, and Fair Trade when possible menu that has been planned for your enjoyment.. A local Bay Area food service company, Acre is dedicated to producing delicious food in the context of sustainability. They strive to offer an authentic and refreshing alternative to on-site institutional food service. Acre Gourmet operate cafes in private schools, museums, corporate campuses, and non-profit centers. www.acregourmet.com
CARBON NEUTRALITY
SOCAP is always conscious of reducing our carbon footprint. In planning the conference we make careful decisions to reduce our collective greenhouse gas emissions through materials and energy conservation as much as we can. We encourage event attendees to calculate your own impact and offset it using the web site of Brighter Planet, a leading carbon services company, at brighterplanet.com. All you need is the zip code youre coming from and the method of transport you are using. www.brighterplanet.com
FORT MASON CENTER

Fort Mason Center is a dynamic waterfront destination for thought-provoking programs, events, and organizations that support and reflect the evolving cultural fabric of San Francisco. The campus is a National Historic Landmark and part of the Golden Gate National Park, the countrys largest urban National park. www.fortmason.org
CONFERENCE BAGS
The conference bag, wallet, make up case, and iPad case are products of Solidarium, a for-profit social business based in Brazil with a mission to get local producers out of poverty by providing unrivaled market channels for the products they produce. Solidarium integrates designers, local producers, and major retailers in an innovative and
BADGE HOLDERS & LANYARDS

This years badge holder is fully biodegradable with zero toxic residue! This green advantage comes from a special additive in the PVC. Once again our lanyard is made of 100% biodegradable and renewable bamboo.
TRANSPARENCY AT SOCAP 11
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PAPER FOR PROGRAM GUIDE

This conference guide is printed on New Leaf Reincarnation Matte, made with 100% recycled fiber and 50% post-consumer waste, processed chlorine free, designated Ancient Forest Friendly, and manufactured with electricity that is offset with Green-e certified renewable energy certificates. www.newleafpaper.com
WATER DISPENSERS
The water you are drinking at SOCAP11 comes from U.S. Pure Water Corp. In all the venues, whether in Building C, or coming through the faucet in the Pavilions, the source is the same. U.S. Pure Waters aim is to reduce plastic waste & the use of fossil fuel in the delivery and production of plastic bottles, by providing equipment which treats at the point-of-use rather than at a treatment plant far away. USPW converted SF City & County to POU systems, and is helping to green events preventing 100s of thousands of bottles from landing in the waste stream. www.uspurewater.com
STAFF T-SHIRTS HAVE A HEART

And so do our fantastic volunteers! Look for the SOCAP11 volunteers with the heart on the front of their bright blue t-shirts. Produced by Ashbury Images, the shirts are made of 100% cotton. Ashbury Images is rebuilding lives one shirt at a time. They provide employment to people who are very low-income, formerly homeless, or have recently completed a substance abuse recovery program. Ashbury Images helps them to build self-esteem and learn valuable new job skills. Alumni of the program are currently working in a variety of industries including multimedia, retail, law, and youth counseling. Profits from Ashbury Images (AI), support the homeless, youth and family service programs of AIs nonprofit parent organization, New Door Ventures (NDV). www.ashburyimages.org
WASTE DIVERSION AT FORT MASON

The San Francisco Conservation Corps manages waste at all events held at Fort Mason, with an aim toward landfill diversion and resource recoverya process essential to meeting Fort Masons zero-waste goals. www.sfcc.org/recycling.html
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TRANSPARENCY AT SOCAP 11
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SOCAP11 SCHEDULE OVERVIEW

DAY 1 7:30 9:00 10:40 11:00 11:45 12:45 1:45 2:15 3:15 3:30 4:30 4:45 5:45 5:55 6:45 DAY 2 8:00 9:00 10:30 10:45 11:30 11:45 12:45 1:45 2:15 3:15 3:25 4:10 4:30 6:00 Festival Pavilion Cowell Theater & Impact Forum Festival Pavilion Festival Pavilion Festival Pavilion Please refer to map Festival Pavilion Please refer to map Please refer to map Festival Pavilion Festival Pavilion Festival Pavilion Cowell Theater & Impact Forum Herbst Pavilion Registration and Continental Breakfast Plenary Session / Panel Discussions Break Open Space Break Parallel Sessions Block Four See schedule for details Lunch Parallel Sessions Block Five See schedule for details Parallel Sessions Block Five See schedule for details Break Open Space Break Plenary Session / Keynote Address Panel Reception Festival Pavilion Cowell Theatre & Impact Forum Festival Pavillion Breakout Rooms Please refer to map Festival Pavillion Please refer to map Please refer to map Festival Pavillion Cowell Theatre & Impact Forum Festival Pavillion Please refer to map Herbst Pavillion Impact Forum in Herbst Pavilion Festival Pavilion Registration opens, Continental Breakfast Plenary Session / Welcome, Keynote, Panel Break Whos in the Room? Parallel Sessions Block One See schedule for details Lunch Parallel Sessions Block Two See schedule for details Parallel Sessions Block Two See schedule for details Break Plenary Session / Keynote Break Parallel Sessions Block Three See schedule for details Break Open Space Marketplace Reception DAY 3 8:00 9:00 10:30 10:45 11:45 11:45 12:00 1:00 1:30 2:00 3:00 3:10 4:50 6:00 Festival Pavilion Cowell & Impact Forum Festival Pavilion Festival Pavilion Festival Pavilion Please refer to map Please refer to map Festival Pavilion Please refer to map Please refer to map Festival Pavilion Cowell Theater & Impact Forum Festival Pavilion Fort Mason parking lots Registration and Continental Breakfast Plenary Session / Keynote Break Open Space Break Parallel sessions Block Six See schedule for details Parallel sessions Block Six See schedule for details Lunch Parallel sessions Block Seven See schedule for details Parallel sessions Block Seven See schedule for details Break Plenary Session / Keynotes and Panel Open Space Off the Grid
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SCHEDULE OVERVIEW
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SOCAP11 Program Book

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FIREHOUSE

Design for Social Innovation

F E S T I VA L PAV I L I O N Sponsor Area/ Meals

I N DICATES ROOMS WH E R E SOCAP11 EVE NTS AR E B E I NG H E LD

FESTIVAL CLUBHOUSE HUB POP-UP

260 C & 370 C

Where the Passion Meets the Pitch

GOLDEN GATE ROOM

260 C Green 2.0: Sustaining People & Planet

Polycentric Solutions: Local in the World FLEET ROOM

Technology: Inclusive & Investable

FORT MASON MAP WELCOME SOCAP INVESTMENTS ENTREPRENEURS CONNECTIONS TRACKS

SCHEDULE 30 DAY 1 34 DAY 2 38 DAY 3 SCHEDULE DETAILS 42 DAY 1 50 DAY 2 56 DAY 3

SPEAKERS SPONSORS TEAM THANK YOU TRANSPARENCY SCHEDULE OVERVIEW

SOCAP 11 CONFERENCE GUIDE

Calvert Foundation and MicroPlace have partnered to make participation easy:

Rise to the challenge. Make a healthy difference. Invest today.

Our challenge? Raise $100,000 to support this innovative, transformational fund.

SOCAP 11 CONFERENCE GUIDE

What brings these people together? THE DESIRE TO GROW

A MOVEMENT THAT LETS EVERYONE INVEST FOR GOOD.

BRINGING PEOPLE TOGETHER TO MAKE CHANGE

# Denotes a scholarship for being a part of Hub Ventures;

Denotes participation in the Innovation Showcase;

emergencebioenergy.com marinsunfarms.com slimtrader.com demdash.us stimasystems.com re-char.com zamzee.com saner.gy drivebuv.org

Bangladesh US Kenya US Kenya Sub-Saharan Africa US Kenya Ghana

re:char Zamzee Sanergy Institute for Affordable Transportation

Jonathan Attwood # David Auerbach + Will Austin *

SOCAP 11 CONFERENCE GUIDE

Mindful Meats Green Breakfast Club

mindfulmeats.com greenbreakfastclub.com biosense.in egg-energy.com designthatmatters.org

Biosense Technologies EGG-energy Design that Matters

PLEASE WELCOME THE NEXT GENERATION!

SOCAP 11 CONFERENCE GUIDE

What brings these companies together? THEY EACH ARE OFFERING

SOMETHING NEW AND IMPORTANT TO BUILD A BETTER WORLD.

BRINGING PEOPLE TOGETHER TO MAKE CHANGE

Personalize your own schedule

For web and mobile access: socap11.pathable.com

Hub Hosts are specifically trained to assist you in ways:

SOCAP11 BRINGS PEOPLE TOGETHER

Making More Foundations Great Foundations

For web and mobile access: socap11.pathable.com

View sessions by day, track, and panelist View panelist profiles

There is no charge to be part of this unique learning

SOCAP 11 CONFERENCE GUIDE

CRITERION VENTURES JOINS CHURCH FOLKS WHO WANT TO CONNECT AT SOCAP11

Herbst Pavilions and record away!

SOCAP11 DAILY UPDATES

CONNECT WITH SOCAP11 SOCIAL MEDIA

CONFERENCE CURRENTS: CURRENCIES THAT MAKE THE VALUE AT SOCAP11 VISIBLE

WANT TO BE ON THE MAIN STAGE AT SOCAP11?

THE SPECTRUM OF MARKETS PRESENTED BY LIQUIDNET / http://www.liquidnet.com

Currents brings attention to the

SOCAP 11 CONFERENCE GUIDE

ART AND EXPRESSION SPACE

SOCAP 11 CONFERENCE GUIDE

CONTENT THAT WILL EDUCATE AND MOTIVATE

BRINGING PEOPLE TOGETHER TO MAKE CHANGE

DESIGN FOR SOCIAL INNOVATION

LEVERAGING THE NEW MEDIA CURRENCY

TECHNOLOGY: INCLUSIVE AND INVESTIBLE

SOCAP 11 CONFERENCE GUIDE

POLYCENTRIC SOLUTIONS: LOCAL IN THE WORLD