Radio - Still an Vital Mode of Communication in the 21st.

Century Radio is one of the most extraordinary inventions of the Nineteenth Century. Alt hough it was thought of in 1879 by Marconi, the everyday, wide scale broadcastin g of radio started later in the 1920 s. Radio is undoubtedly one of the mothers of innovation because it paved routes for further inventions in the domain of comm unication. It transmits its signals in free space through electromagnetic waves. The word Ra dio stands for wireless. Though new hi-tech innovations have left it well behind, its importance as a means of communication cannot be underestimated. Radio is t hought to be the mother of all the other inventions in the field of communicatio n. Television and the Web have left radio far behind in the race for communicationa l advancement. In spite of the fact that modern means of communication are used far more nowadays, none of the modern methods of communication has replaced it. In the starting of the Twentieth century, radio was basically used to pass order s and vital knowledge during war or emergencies. Later on, it was used to broadc ast all types of programs as well. Radio has successfully served as an important mean of sending programs ranging f rom news to plays, music, comedy and arts etc. Radio offers access to unlimited information from around the world. Listening to a radio is a lot easier and less time consuming than watching TV or using any o ther form of communication. We do not have to put other things on hold when list ening to a radio. Radio can be listened to while driving, walking or even lying on the bed with on e s eyes closed. It is one of the biggest benefits associated with listening to a radio. There is no harm in listening to a radio while driving because it does no t divert your attention to a detrimental extent. Radio is a cheaper manner of serving ads for businesses attempting to market and sell their products or services. Clive Anderson writes in favour of radio and c laims that the pictures suggested by radio are better than any other mode of com munication. These images are not real pictures. He is talking about the emotiona l touch. Radio provides more emotional involvement. Radio transmissions on a home scale. Normally one or two hosts talk to their audience in such a fashion that the prog ram seems to be specially tailored to every listener. Radio programs are classified on grounds of the taste of the audience and so a h uge variety of programs are transmitted to cater for a huge populace. The audie nce feels an emotional connection with the program makers. Radio not only saves time and money but also physical energy. Less attention is needed to grasp audio information than visual. Television, mobile, Wi-Fi, satell ite navigation systems and Radar etc. are all the product of radio technology on e in manner or another. This old invention and its principles are still in use and their importance can t be disputed even in the contemporary era of technological advancement and innova tion. Although only sound is produced by radio, it has a huge impact on the thin king of people because it has a colossal reach and individuals listen to it. Owen Jones, the author of this piece, writes on a variety of topics, but is now

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