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Questionnaire

1.) Name
____________________________________________

2.) Age (in years)


____________________________________________

3.) Gender
( ) Male ( ) Female

4.) Educational Qualification


____________________________________________

5.) Please name 9 brands that come to your mind when you think of soft drinks
Brand 1: _________________________ Brand 2: _________________________ Brand 3: _________________________ Brand 4: _________________________ Brand 5: _________________________ Brand 6: ... Brand 7: .. Brand 8: .. Brand 9: ...

6.) Connect the brands with taglines below


Thums Coca Sprite up Cola Taset the thunder Do the dew Pio sar uthake First drink then think Bottle mein aam maaza hai naam Doobo tazgi mein Amsutra pure mango pleasure The uncola Maaza Limca Pepsi Slice Mountain 7up dew

7.) How aware are you about the beverages of the following brands
Highly Highly Unaware Neutral Aware Unaware Aware Thums up Coca cola sprite maaza limca pepsi slice Mountain dew 7 up

8.) How aware are you about the history of the following brands
Highly Highly Unaware Neutral Aware Unaware Aware Thums up Coca cola Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

9.) Identify the brand associated with the brand ambassador mentioned below (Mention NA in case not aware)
Akshay kumar : _________________________ Amir khan : _________________________ Shahrukh khan : ________________________ Riya sen : _________________________ Ranbir kapoor: _________________________ Katrina kaif:. Salman khan:.. Sharman joshi:

10.) Associate the brand with logo colors below (Mention NA in case you are not aware)

: _________________________

: _________________________ : _________________________ Red and green: _________________________ Orange, Pink and Red: _________________________

11.) Rate on the extent to which you would like to be associated with these brands
Very Very Low Neutral High Low High Thums up Coca cola Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

12.) Rate the level of trust you possess in these brands for reliability
Very Very Low Neutral High Low High Thums up Coca cola Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

13.) Rate the level at which you consider that brand delivers on its promises (per advertisment and promotions)
Very Very Low Neutral High Low High Thumps up Coca cola sprite maaza Limca Pepsi Slice Mountain dew 7 up

14.) Rate the level of your willingness to recommend the brand to your friends
Very Very Low Neutral High Low High Thumps up Coca cola Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

15.) Rate the extent to which you feel loyalty for following brands (i.e. not switching from it)
Very Very Low Neutral High Low High Thumps up Coca cola Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

16.) Rate the level of "social responsibility" that you perceive following brands demonstrate
Very Very Low Neutral High Low High Thumps up Coca cola Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

17.) Rate the level at which you perceive "appropriateness of price" of the brand
Very Very Low Neutral High Low High Thumps up Coca cola sprite maaza limca pepsi slice Mountain dew 7 up

18.) Rate the level at which you perceive the "effectiveness of promotion campaign" of the brand
Very Very Bad Satisfactory Good Bad Good Thumps up Coca cola Sprite Maaza Limca Pepsi Slice Mountain dew 7 up

19.) Which all of these brands have you used?


[ ] Thums up [ ]coca cola [ ] sprite [ ] maaza [ ] limca [ ] pepsi [ ] slice [ ] mountain dew [ ] 7 up

Thank You!
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