Gaming Industry India

November 2010

Executive Summary
Indian gaming industry is valued at INR a bn in 20-- and is expected to reach INR b bn by 20-The market comprises of four segments - Mobile, Online, Console and PC Mobile gaming is the largest segment with c% share in 20-- followed by the online segment where social games has become extremely popular

Market

Drivers:

Challenges:

Drivers & Challenges

Increase in disposable income Favorable demographics Cost competitiveness Increasing PC penetration Proliferation of Internet Increasing mobile penetration and growth in MVAS market

Trends

Localization of content 3D games gaining ground Service providers raking higher revenues Online gaming becoming popular for social networking sites

E L P M A S
GAMING INDUSTRY IN INDIA 2010.PPT

Broadband quality High piracy Manpower shortage & management High duty rates of consoles Handset compatibility Revenue sharing issues in mobile gaming

Creation of gaming zones/ cyber cafe chains Rise in popularity of massively multiplayer online game (MMOGs) Gaming companies organising gaming competitions DTH operators tie up with gaming companies

Competition

Major clients for Indian gaming firms include game publishers, console makers , telecom operators and gaming portals Online segment includes online gaming portals, Company 1 is leading player in this segment Console segment comprises of gaming console makers like Company 2, Company 3 & Company 5 PC gaming segment comprises of game publishers like Company 6 , Company 7 & Company 8

Market Introduction Market Overview Business & Revenue Model Drivers & Challenges Trends Competition Acquisitions Key Developments

GAMING INDUSTRY IN INDIA 2010.PPT

Gaming market in India is expected to grow rapidly with the mobile gaming dominating the market
Gaming Market Overview
Indian gaming industry is poised to grow rapidly within the next few years Huge base of youth population is pivotal for the development of gaming Growth in off shoring work to create confidence among the Indian studios to undertake end-to-end work for the Indian market has also begun

Market Size and Growth

INR bn
20 15 10 5 0

G% a2 a3 a4

a6 a5

Growing animation market is a key driver for the uproar in the gaming industry

LE P M SA
a1 20--

20--e

20--e

20--e

20--e

20--e

Transition Segments and Share

Segment 1 Segment 2 Segment 3 Segment 4

Technological advancements and continuous discoveries in the digital world is expected to create strong opportunities for players

20-D4% D1% D2%

20--e
E3% E4%

E2% E1%

D3%
Source: GAMING INDUSTRY IN INDIA 2010.PPT

Drivers Summary
Mobile Gaming Online Gaming PC Gaming Console Gaming Impact

Increase in Disposable Income

Favorable Demographics

Cost Competitiveness

Increasing PC Penetration

Proliferation of internet Increasing mobile penetration &MVAS market

GAMING INDUSTRY IN INDIA 2010.PPT

Challenges Summary
Mobile Gaming Online Gaming PC Gaming Console Gaming Impact

High Piracy

Manpower Shortage and Management

Broadband Quality High Duty rates in Console Gaming Devices and Titles Handset compatibility and revenue sharing issues in mobile gaming

GAMING INDUSTRY IN INDIA 2010.PPT

Trends
Localization of Content

3D games gaining ground

Service providers raking higher revenues

Online gaming becoming popular for social networking sites

` Key Trends

Creation of Gaming Zones/ Organized Cyber Cafe chains

Rise in Popularity of Massively Multiplayer Online Game (MMOGs)

Gaming companies organising gaming competitions

DTH operators tie up with gaming companies

7

Major Players in the Market (1/12)

Company Snapshot: Company 1
Corporate Information
Headquarters Founded Key People City A 20-Mr. X

Financial Performance
Total Income INR mn
1,500 1,000 500 0

Profit / Loss y2 y1

INR mn y3
250 200 150 100 50 0

20--

20--

20--

Business Highlights
The company produces animation, visual effects, game art, and entertainment content for the media and entertainment industry worldwide It engages in the production, co-production, and distribution of TV series, DTH videos, and feature films It also involves in the creation of game art for online, mobile, and next-generation consoles; and produces and distributes live action television and feature films

SAMPLE
Source: GAMING INDUSTRY IN INDIA 2010.PPT